market at a glance

PHILADELPHIA Decision-maker audience

Print Circulation: 5,000 Smart Business Philadelphia saturates senior management of organizations with Print Readership: 18,500 100 or more employees. These businesses Counties covered: Bucks, Chester, account for 85% of all buying power in the Delaware, Montgomery, Philadelphia local market.

114% Digital Circulation: 4,000 2,255

1,974 310% Total Impressions per Month: 22,500 1,051

339 Market saturation: 100-499 500+ Number of employees Reaching the RIGHT COMPANIES Smart Business U.S. Census circulation Bureau data

Saturation increases as company size increases because we 92% understand that there are multiple decision-makers in larger organizations.

Targeting senior decision-makers: Reaching the RIGHT PEOPLE

Corporate and financial managers make up 92% of our audience. This gives Smart Business Philadelphia the highest penetration Source: December 2011 of qualified decision-makers in the market. The quality of our Smart Business BPA statement controlled-circulation audience is validated by BPA Worldwide, the leading auditing organization for business publications.

1% 3% 4%

Corporate Operating Prof. Other Mgmt. Mgmt.

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Past Philadelphia Cover Story Subjects ALSO AAMCO Transmissions Wal-Mart The Vanguard Group Todd Leff, CEO West Pharmaceutical How Hank Mullany uses John Bogle built the Services three strategies to get Vanguard Group using Don Morel Jr., CEO his 180,000 employees strong leadership Toll Brothers to embrace Wal-Mart’s principles Robert Toll, CEO mission Philadelphia Insurance Companies Jamie Maguire Jr., CEO

Airgas Peter McCausland, CEO Comcast Business TD Bank Quaker Chemical Services Ronald Naples, CEO How Michael Carbone GSI Commerce How Bill Stemper keeps builds the next generation Michael Rubin, CEO Comcast Business of leaders at TD Bank ICT Group Services close to the John Brennan, CEO customers it serves Advanta Dennis Alter, CEO

Triumph Group Richard III, CEO

Viasys SEI YOH Services Randy Thurman, CEO

How Alfred P. West Jr. How Lori Schultz brought Cephalon Frank Baldino, CEO spurs innovation to everyone on board with keep SEI on pace with a change at YOH Services HCI Direct Patrick Corpora, CEO changing industry Pew Charitable Trusts Rebecca Rimel, CEO

Comcast-Spectacor Ed Snider, Chairman

Right Management J&J Snack Foods Kenexa Consultants Rich Pinola, CEO How Gerald Shreiber How Rudy Karsan gets Universal keeps J&J Snack Foods to the source of what Health Services ready to grow no matter motivates employees at Alan Miller, CEO the state of the economy Kenexa IKON Matthew Espe, CEO

Sunoco Logistics Debbie Fretz, CEO

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