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Jersey City Healthy Corner Store Toolkit

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Jersey City Healthy Corner Store Toolkit Jersey City Healthy Corner Store Toolkit 1 February 2018 This toolkit was prepared by De’Sean Weber, with input from the Food and Nutrition Division of the Jersey City Department of Health and Human Services, community leaders, corner store owners, customers, the Food Trust and healthy corner store advocates nationwide. De’Sean Weber is an Emerson National Hunger Fellow with the Congressional Hunger Center. For more information contact him at [email protected]. 2 Contents Executive Summary ......................................................................................................................... 5 Key Findings .................................................................................................................................... 5 Introduction ......................................................................................................................................... 6 About this Toolkit ............................................................................................................................. 6 Overview of Jersey City ................................................................................................................... 7 Food Deserts in Jersey City ............................................................................................................ 8 Health Risks Associated with Lack of Food Access and Poor Nutrition in Jersey City ................. 10 What are Corner Stores? .............................................................................................................. 12 The Healthy Corner Store Initiative ............................................................................................... 12 The Wider Jersey City Food Landscape ........................................................................................... 14 Farmers’ Markets .......................................................................................................................... 14 Community Driven Food Access Projects ..................................................................................... 15 The Role of Grocery and Corner Stores in Jersey City ................................................................. 17 Working with Corner Stores: What are the Role and Responsibilities? ............................................. 19 Role of the JCDHHS ...................................................................................................................... 19 Role of the Corner Store ............................................................................................................... 20 Shared Roles ................................................................................................................................. 21 Planning for the Healthy Corner Store Initiative ................................................................................ 21 Targeting Healthy Corner Stores ............................................................................................. 22 Canvassing the Corner Stores ................................................................................................. 23 Implementation of the Healthy Corner Store Initiative ....................................................................... 26 Phase One: Inventory Changes .................................................................................................... 26 Phase Two: Marketing Changes ................................................................................................... 27 Phase Three: Business and Technical Trainings .......................................................................... 28 Phase Four: Buying Equipment .................................................................................................... 30 Phase Five: Healthy Store Certification and Programming ........................................................... 31 Healthy Corner Store Challenges & Solutions .................................................................................. 32 Keys to Success ................................................................................................................................ 34 Conclusion ........................................................................................................................................ 35 Bibliography ...................................................................................................................................... 37 Resources and Various Toolkits ........................................................................................................ 40 Appendices ....................................................................................................................................... 41 3 Appendix 1: Corner Store Evaluation ............................................................................................ 41 Appendix 2: Customer Survey ...................................................................................................... 46 Appendix 3: Owner Interview Questions ....................................................................................... 48 Appendix 4: Community leader interview questions ..................................................................... 49 Appendix 5: Script for approaching store ..................................................................................... 52 Appendix 6: Memorandum of Understanding (MOU) example ..................................................... 53 4 Executive Summary Corner stores can be crucial partners in improving food access in underserved communities throughout Jersey City. In September 2017, I began working the New Jersey Healthy Corner Store Initiative in Jersey City that was started by the Jersey City Department of Health and Human Services (JCDHHS). The initiative seeks to build relationships with store owners and encourages owners to make gradual changes to increase healthy food access in the community with support and training provided by the JCDHHS. In addition, the JCDHHS seeks programming that features health screenings, cooking demonstrations, and nutrition education. The initiative was supported by a mini- grant and trainings from the Food Trust. The effort began with two stores, Privilege Food and Denisse Supermarket, located in Wards A and F, respectively. Privilege Food has hosted a ribbon cutting event with Mayor Fulop and has progressed through various trainings and marketing changes. Denisse Supermarket is in the earlier stages of initiative and will have a ribbon cutting in early Spring of 2018. JCDHHS hopes to increase this pilot program throughout Jersey City in the coming years to increase food access. This Jersey City-specific toolkit draws from various other toolkits while drawing out the best practices gathered from the first five and a half months working on the initiative. Key Findings The healthy corner store initiative is about relationship building. Building relationships with both store owners and staff. If store owners trust and know you, they will be more likely to make changes in the store. They will be your champions of the initiative in the store—encouraging customers to come to programming and to check out the newly stocked healthy food items. Spend time getting to know the store owners. Corner Stores can effectively improve food access in Jersey City. Store owners in Jersey City consistently express interest increasing healthy food access and are concerned about the health of their communities. However, store owners need to 5 see that the initiative is financial prudent and an opportunity to increase public profile of the store to join in the initiative. Store owners need varying degrees of support with simple steps to follow. Each store owner and store are different. They carry varying amounts of produce and some owners own multiple locations. It is important to meet the store owner and the store where they are to provide sustainable and efficacious change. It is important to be gradual and realistic when setting up the time frame for changes. The Healthy Corner Store Initiative is a successful model for increasing the availability to healthy food throughout communities. It works to build relationships between owners and encourages gradual changes to provide healthy food access. With help from JCDHHS, these changes can increase food access and the health of communities throughout Jersey City. Introduction About this Toolkit This toolkit has been compiled over the course of five months working in Jersey City on the New Jersey Healthy Corner Store Initiative and is the product of the Bill Emerson National Hunger Fellowship field placement. The Bill Emerson National Hunger Fellowship is a social justice program that seeks to give fellows field experience at fighting hunger and poverty through field placements, like JCDHHS, combined with a policy placement in Washington, DC. A $5,000 mini-grant provided by the Food Trust kickstarted the effort led by the JCDHHS. The framework was drawn from various toolkits from efforts across the country. This is a Jersey City specific toolkit designed to consider the contextualized experience of those who hope to work with corner stores in Jersey City at the JCDHHS. 6 Overview of Jersey City Jersey City is one of the nation’s most diverse cities with over 265,000 residents.1 The city is located in Hudson County between the Hackensack and Hudson River and covers almost 15 square miles of land within the New
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