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Rolex and Architecture 2018 Press rolex & architecture rolex.com press release ROLEX SUPPORTS Wishing to highlight architecture’s about rolex AN UNRIVALLED REPUTATION ARCHITECTURAL PROGRESS “generosity of spirit and sense of humanity” FOR QUALITY AND EXPERTISE AS EXCLUSIVE PARTNER and focus on the quality of space, the direc- Rolex, a Swiss watch manufacture headquar- AND TIMEPIECE OF tors of the Biennale Architettura 2018, Yvonne tered in Geneva, is recognized the world over for its THE 16TH INTERNATIONAL Farrell and Shelley McNamara, of Dublin expertise and the quality of its products. Its Oyster ARCHITECTURE EXHIBITION practice Grafton Architects, have selected and Cellini watches, all certified as Superlative OF LA BIENNALE DI VENEZIA “Freespace” as the exhibition’s theme. Chronometers for their precision, performance A new pavilion in the Giardini also marks and reliability, are symbols of excellence, elegance and prestige. Founded by Hans Wilsdorf in 1905, the company’s participation in the event. the brand pioneered the development of the wrist- Venice, 24 May 2018 – As part of its The Rolex Pavilion’s foundation is offset by a watch and is at the origin of numerous major commitment to fostering the best use of new transparent structure with a faceted watchmaking innovations, such as the Oyster, the first waterproof wristwatch, launched in 1926, space and technical innovation, Rolex is surface that recalls the elegant, fluted bezel and the Perpetual rotor self-winding mechanism exclusive Partner and Timepiece of the of the Oyster Perpetual Day-Date. invented in 1931. Rolex has registered over 16th International Architecture Exhibition of A feature of the Rolex presentation 400 patents in the course of its history. A truly inte- La Biennale di Venezia. This is the third time will be an exhibit in the pavilion of the work grated and independent manufacturing company, Rolex designs, develops and produces in-house all since 2014 that Rolex has supported the of eminent British architect Sir David the essential components of its watches, from the world’s leading forum for architectural Chipperfield and Simon Kretz, his protégé casting of the gold alloys to the machining, crafting, progress, which forms part of the company’s in the Rolex Mentor and Protégé Arts assembly and finishing of the movement, case, dial and bracelet. Through philanthropic programmes long-standing goal to contribute to society. Initiative in 2016 – 2017. This philanthropic and a broad palette of sponsorship activities, “We are delighted to once again be programme was launched in 2002 to Rolex is also actively involved in supporting the involved with the Biennale Architettura, as it contribute to global arts. arts, sports and exploration, and encourages the spirit of enterprise, as well as the conservation showcases the thinking and work of the Other distinguished architects – Álvaro of natural environments. architectural leaders of the 21st century,” said Siza, Kazuyo Sejima and Peter Zumthor – Arnaud Boetsch, Director of Communication have also served as mentors for promising & Image at Rolex SA. “Rolex’s dedication to young practitioners through this initiative FOR MORE INFORMATION, precision, high-performance and aesthetics that invests in the future of architecture. PLEASE CONTACT: links the company to world-class architec- The mentor for 2018 – 2019 is British architect Virginie Chevailler ture. In watchmaking, as in architecture, Sir David Adjaye. Rolex SA – Press & Public Relations [email protected] excellence in design creates the perfect The Biennale Architettura 2018 runs T: +41 (0)22 302 26 19 expression of form and function.” from 26 May to 25 November. rolex.com In supporting architecture, Rolex adheres to the desire to rethink space Rolex’s appreciation of architecture mirrors the and strive processes of imagination, technical innovation and the best a natural for technical use of form and space that have been of critical importance innovation. to the design of the company’s remarkable timepieces since 1905. connection Design excellence is paramount in both architecture and watchmaking, which makes Rolex’s status as the exclusive Partner and Timepiece of the 16th International Architecture Exhibition of La Biennale di Venezia all the more relevant. Held between 26 May and 25 November 2018, this is the third time since 2014 that Rolex has supported the world’s biggest and most important forum for architec- tural progress and debate, which contributes to building better living and working environments across the world. The theme of this year’s exhibition, “Freespace”, was set by the Biennale Architettura’s directors, Yvonne Farrell and Shelley McNamara of the Dublin-based practice, Grafton Architects. According to their manifesto, the exhibition will highlight the most inspiring examples of architecture’s “generosity of spirit and sense of humanity”, and do so by focusing on the human qualities and meanings of space. Arnaud Boetsch, Director of Communication & Image at Rolex SA, said: “We are very enthusiastic about this year’s theme that is based on a deep sense of humanity and an emphasis on how architecture contributes to the quality of daily life. Contributing to society is important for Rolex, which has always held a fundamental belief in the power and dignity of individuals to achieve great things, including great architecture.” ‒ 2 ‒ ‒ 3 ‒ Rolex’s connection with outstanding architecture started 60 years ago when the company began to develop Working with relationships with some of the world’s most acclaimed architects to design buildings in Switzerland, the United States and Japan. inspirational They include the Pritzker Prize winner, Kazuyo Sejima, co-principal of the Japanese practice, SANAA, which was commissioned by EPFL (Ecole polytechnique fédérale de Lausanne) to design the inspirational Rolex Learning architects Center. The great Japanese architects, Fumihiko Maki and Kengo Kuma, designed Rolex service and sales centres in Tokyo and Dallas, respectively; and one of the giants of postmodern architecture, the late American architect Michael Graves, designed Rolex’s Watch Technicum in Pennsylvania. ‒ 4 ‒ ‒ 5 ‒ The “Freespace” theme of the Biennale Architettura In Kuma’s case, an essential aim is to avoid designing 2018 is of fundamental interest to architects such as rigidly demarcated spaces. “Nature is an essential element Qualities Kazuyo Sejima and Kengo Kuma. in our architecture,” he said. “Thus, for us, interiors and Sejima’s characteristically transparent and internally exteriors are part of the same spectrum. Separating the uncluttered architecture arises from her very early interest two is not good for the human spirit, and spatial continuity of space in the qualities of different kinds of space. One of the first is absolutely important.” His new office building for Rolex buildings that influenced her approach to design was the in Dallas, which will be officially opened later this year, Sky House, by Kiyonori Kikutake. She first saw it in small has benefited from this approach with its striking use of photographs when she was a child, and rediscovered it in “twisting” external terraces and gapped boards in internal a book at her university – “It was lifted in the sky, with the spaces, which create a sense of lightness. wonder of space, but also very beautiful and very modern,” Kuma’s most influential early experience of architec- she recalled. tural space came when his father took him to the 1964 “When I started my own architectural practice, I began Tokyo Olympics Gymnasium designed by Kenz Tange: to think about what kind of space I liked to make – and it was “It was such an impressive space, that I decided I wanted kind of a park,” she explained. “In Japan, in a park, each to become an architect there and then!” group of people, each person, has different aims. Some Kuma is particularly well known for the way he creates people have a rest, some people are dancing, some people innovative relationships between space, the materials he are in a group, or sometimes they are alone; and every age uses, and highly crafted details. “When I started is so different. He tries to create what he describes as “a sense my own architectural “Each person has their own way of how to spend their of wonder and imagination, and a real care for human practice, I began time there,” she added. “But at the same time, people can presence in craftsmanship. During our design process, feel some sense of community and of sharing the space we test our ideas with models and full-sized partial material to think about what together. Without talking. This is the ideal I have. I think tests in order to understand what we might be able to kind of space I liked it’s important that buildings also have this type of space.” achieve. It’s a rewarding exploration.” to make — and it was kind of a park.” Kazuyo Sejima ‒ 6 ‒ ‒ 7 ‒ THE LITITZ WATCH TECHNICUm, Rolex’s watchmaking school in Pennsylvania, was designed by the late architect Michael Graves who received a number of awards for his contribution to American architectural culture. HIS DESIGN FOR THE BUILDING was inspired by the local, rural culture that was handed down from the Swiss and German immigrants who settled in Pennsylvania during the 17th and 18th centuries. ‒ 8 ‒ ‒ 9 ‒ ROLEX PLAYED A MAJOR PART IN THE CREATION OF SWITZERLAND’S ACCLAIMED ROLEX LEARNING CENTER F O R EPFL (ÉCOLE POLYTECHNIQUE FÉDÉRALE DE LAUSANNE). DESIGNED BY KAZUYO SEJIMA AND RYUE NISHIZAWA OF THE CELEBRATED JAPANESE PRACTICE SANAA, IT WAS OPENED IN 2010. ‒ 10 ‒ ‒ 11 ‒ The adventurous and environmentally sophisticated design for Rolex’s new building in Dallas, Texas, is typical of Japanese architect Kengo Kuma’s work. His international reputation is based on his mastery of highly original connections between buildings, sites and nature. ‒ 12 ‒ LIKE KAZUYO SEJIMA, KENGO KUMA HAS A CONNECTION TO EPFL I N LAUSANNE. HE DESIGNED THE CAMPUS’S ARTLAB, WHICH IS DEDICATED TO THE INTERSECTION OF SCIENCE AND THE ARTS.
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