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The Uva Story

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The Uva Story cover-imagemask.pdf 1 9/20/16 9:27 AM SHARED ENERGY: THE UVA STORY Capture and articulate the University of Virginia’s illimitable pursuits COMMUNICATIONS COUNCIL / OCTOBER 2016 OUR ASSIGNMENT: Strengthen our reputation and reach; Attract the best and brightest students; Galvanize constituent support in advance of the bicentennial; Assist with faculty recruitment; Demonstrate the value delivered by the University 2 / COMMUNICATIONS COUNCIL / OCTOBER 2016 slide5.pdf 1 9/20/16 10:16 AM Commitment to Lead Desire to Serve 4 / COMMUNICATIONS COUNCIL / OCTOBER 2016 slide11.pdf 1 9/20/16 11:18 AM WHAT’S NEXT? BICENTENNIAL Preparing to support the Bicentennial commemoration and capital campaign. 5 / COMMUNICATIONS COUNCIL / OCTOBER 2016 slide11.pdf 1 9/20/16 11:18 AM UVA BICENTENNIAL / Launching in-depth discovery research this fall, engaging a wide swath of our community. / Will move into creative strategy and concepting phases once discovery is complete. / Preparing for the launch of the University’s Bicentennial commemoration in fall 2017. / Advancement Communications team will provide tools & resources to the communications community to participate in this work. 6 / COMMUNICATIONS COUNCIL / OCTOBER 2016 cover-imagemask.pdf 1 9/20/16 9:27 AM Marketing Update Illimitable vol. III Brand Guidelines Resources COMMUNICATIONS COUNCIL / OCTOBER 2016 ILLIMITABLE 24 / COMMUNICATIONS COUNCIL / FALL 2016 slide2.pdf 1 9/20/16 9:35 AM ILLIMITABLE PRINT • Fall issue: In-hand November 8 • Recipients: Peers (ACC, AAU), Key Recruits, President’s Office, select donors. • Audiences coordinated to avoid overlap with “Be Inspired” report (late October). • Spring Issue: March 2017, with increased distribution. 30 / COMMUNICATIONS COUNCIL / OCTOBER 2016 31 / COMMUNICATIONS COUNCIL / OCTOBER 2016 32 / COMMUNICATIONS COUNCIL / OCTOBER 2016 6,000 “THE ROTUNDA IS BACK” 5,000 STORY 6,000 4,000 PAGEVIEWS 5,000 The Rotunda is Back story earned DAILY PROGRESS Daily4,000 Progress more than 14,000 pageviews within 3,000 VIRGINIA.EDU HOMEPAGE Virginia.edu homepage Twitter 7 days of its initial promotion. TWITTER 3,000 FACEBOOK Facebook 2,000 DAILY REPORT Daily Report ILLIMITABLE EMAILS Illimitable2,000 Emails 1,000 1,000 21-Sep 22-Sep 23-Sep 24-Sep 25-Sep 26-Sep 27-Sep 28-Sep 21-Sep 22-Sep 23-Sep 24-Sep 25-Sep 26-Sep 27-Sep 28-Sep story shared in story shared in story posted to link to story homepage PROMOTIONAL the Daily Report Illimitable emails UVA FB page posted on Twitter takeover ACTIVITIES story promoted as FB story posted to FB sponsored sponsored content Instant Articles content block 33 / COMMUNICATIONS COUNCIL / OCTOBER 2016 17 BRAND GUIDELINES Serving the Community of Communicators: User Survey (August 2016) ENGAGEMENT WITH BRAND GUIDELINES How often are you accessing the UVA Brand Guidelines? Brand Guidelines are being used by a wide UVA audience on a regular basis. 16% 9% • 680 Registered users 14% 65% of survey respondents accessed Brand Guidelines at least once a month 17% • 23% accessed at least weekly 2% • 3,942 views & 3,727 downloads in six 42% month period Never Less than Every Quarter Quarterly Multiple Times Per Week Weekly Monthly 36 / COMMUNICATIONS COUNCIL / OCTOBER 2016 USER FEEDBACK “This is a great resource for “As someone who is responsible for “This central repository has the University, and I hope it creating large amounts of training content, been hugely helpful, really continues to grow!” brand.virginia.edu is a game-changer…” well designed.” 37 / COMMUNICATIONS COUNCIL / OCTOBER 2016 USER EXPERIENCE Users also communicated an opportunity to improve the experience. “I often have to search through all the folders, menu items to find what I’m looking for.” “Page/sub-page titles are not intuitive …” “There is so much information that it can be challenging to find what I am looking for.” “The graphics and content are great. The WebDAM interface is not.” 38 / COMMUNICATIONS COUNCIL / OCTOBER 2016 AN APPETITE FOR MORE Expanded Photography Copy Guidelines Logos & Templates “More professional photos of student “More direction/training in capturing the “Exterior signage (and rules for)” events around Grounds and student UVA tone and voice in communications.” interactions.” “More information on UVA terminology/ “Stationery guidelines.” OCTOBER “Can we have images that depict non- style would be useful.” academic staff — especially working in a “It would be nice if there was a team, celebrating success and assisting “I think the copywriter should provide way for schools and foundations others?” some valuable advice.” to create logos for their groups based on the new UVA logo.” “It would be nice to get more photos that OCTOBER represent University Staff.” 39 / COMMUNICATIONS COUNCIL / OCTOBER 2016 Institutional Pageantry: A Three Part System PAGEANTRY/BANNERS: PROCESS Cedars Court 3610 Duke House / SOunnyside O 2616 One Morton Drive--NO 3981 Copeley Mech. Plant Pumping Station 7541 Tjaglcs School Addition O O O O O 0534 O O O O O OO OON OGroOunds Mech Plant Tjaglcs School O O O OO O 7533 0532 O O OO StudeOnt Faculty Center (Law) N Grounds Substation O O O OO O O 0531 O O 7540 O O ODaOrden ParkinOg Garage O The Park - Support Facility O O O O O OOOOHunton And Williams Hall O 0555 O O O O O O O 5535 O O 0529 O O O O O OO O O O O O OO O O OO OO O O O O O OO O O O OO OOO O OO O O OSlaughter Hall OOO O O O O OO OO O 0528 O O O O O O O O OO O O O O O OO OOOO O O O O Abbott Center O O O OO Withers-Brown Hall O O 0553 O O O O 0527 O O O O O O O O Sponsors Hall DOining Clay Hall O O O ODarden Library O 0559 O 0526 O O O 0554 OO O O O O O O O OO O OO OO O Saunders Hall OO O OOO O OO O O O 0550 O O O O O O O OO O O OOOOO O O O O OO Sponsors Hall West O O Darden ClassOroom O 0556 O O O O Sponsors Hall EastO OOOOO O O 0551O O O O O O O O O O OO OO 0558 O O O O O O O O O OO OO O O O O O O O SponOsors Hall Gatehouse OOOOO OO 0557 OO O O O OO O O O OO O O O ODardOen Faculty O O O O O Parking & Transit • Office of the University Architect O O O O O 0552 O O O 0583 O O OO O O O O O O O O O O O Ribble House #839 Ribble House #O837 O O O O O2839 2837 O O O O O North Grounds Recreation AdditioOn O Abbott House #836 O O 5562 O O 2836 O O O O O O Abbott House #835 O O Ivy Road 2405 (Piedmont Center) NO O O O O O 3579 O O O North Grounds Recreation Ctr O O 2835 O O O OO O 5561 O O O O O O O Snavley House #833 O O OO O O 2833 O O OO Copeley Apts #14 (547 Seymour Road) O O O O Boyd House #832 O O O O 2814 2832 O O O Boyd House #831 O O O Copeley Substation 2831 O OO Glenn House #829 O O O 7500 Copeley Apts #12 (525 Seymour Road) O OO O 2812 2829 OO O OO O Copeley Apts #11 (517 Seymour Road) O OO OO 2811 O OO Copeley Apts #8 (475 Seymour Road) OCarruthers Hall O Copeley Apts #13 (520 Seymour Road) 2808 O 0580 O 2813 O Copeley Apts #10 (499 Seymour Road) O O O 2810 O O O Copeley Apts #9 (510 Seymour Road) OO 2809 Copeley Apts #7 (474 Seymour Road) O O 2807 O O MitOchell Apts O O O Michie North 918 Emmet Street Printing Service Center MoOntesano O 2566O Copeley Apts #4 (410 Seymour Road) 0581 O Hench Apts OO O Copeley Apts #17 (324 Peyton Court) 0596 O3622O OO O OO 2804 O O O 256O5O OO O 2817 Michie South 914 Emmet Street O O O O Copeley Apts #3 (412 Seymour Road) Copeley Apts #5 (433 Seymour Road) Ivy Stacks O O O O 2805 0582 O O Younger Apts 2803 Placement, Location, Environmental O Printing Service Center Addition 0594 O Faulkner Cottage E OO O Copeley Apts #15 (278 Peyton Court) OO2567 O O 0598 O2569 O O O 2815 Copeley Apts #1 (210 Copeley Road) Faulkner HedgeO House O O Ivy Stacks Pump House O O O 2801 0593 2606 O O Copeley Apts #18 (323 Peyton Court) Copeley Apts #2 (212 Copeley Road) FaulknOer Orchard House O 2818 2802 2605 O O Copeley Apts #19 (293 Peyton Court) Recycling Sorting Facility O Child Care Center Faulkner Carriage House 2819 2476 Old Ivy Road 0604 O O 0800 O 2607 O O 0599 O O O O Copeley Apt 19 Transformer Copeley Apts #21 (285 Peyton OCourt) O O O 7522 2821 O O Fontana Food Center O O O O Faulkner House CoOpeley Apts #28 (406 Farrish Circle) Copeley Apts #20 (287 Peyton Court)O 0595 O Arlington Blvd 1910 NO 0603 OO 2828 2820 O O O O 3583 O O Copeley Apts #27 (422 Farrish Circle) Copeley Apts #25 (454 Farrish Circle) O O McGuffey Ash Storage/Carport O 2827 2825 O O 0597 O OO O O O Sand And Salt Storage Shed O O O O O O 0601 O O O O ArenOa Parking Garage Spreader Storage Shed O O Copeley Apts #24 (470 Farrish Circle) O5575 0600 O O O O O Copeley Apts #22 (488 Farrish Circle) 2824 O O O O Jefferson Quarry 2O822 O 3655 O O O O O O Copeley Apts #23 (476 Farrish Circle) O O O O O O O 2823 MOassie Road Plant @ Arena Parking Garage O Klockner Stadium O O O O O O O O 7575 2400 Old Ivy Road 5502 O Copeley Apt 23 Transformer O O O O O 7524 O O O O O 3656 310 Old Ivy Way NO O O O O O Emergency Communications COenter NO 3657 O O O O O 0624 O O O O O O O O O Motorcycle Storage Police Bldg 315 Old Ivy Way NO O O O O 0626 0627 design considerations O 3659 O O O O O O OO O O O O 350 Old Ivy Way NO O O OO O O 3658 O O O John Paul Jones Arena O O O O O O UniversOity Gardens (136-138 University Gardens) A O O O O OO O O OO O 5574 O O O O O O O 2410 O O Baseball Stadium O OO University GaOrdens (130-132 University Gardens) B O O 5506 Davenport Klockner Lannigan Ticket BOooth O O 2411 O O O O 5505 O O O O O O O O O O O O O O OO O UniveOrsity Gardens (126 University Gardens) C O O O O O O O O O 2412 O O KOCROC Children's Rehab CenOter O OO O O UniversiOty Gardens (120-122 University Gardens) D O O O 1600 O O O O O O O 2413 O O O O OO OO O O OO O O O OO O O O OO O O O O OO OO O O UniversiOty Gardens (116-118 UnOiversity Gardens) E O O O O O O O O O O 2414 KCRCO Commonwealth Court O O O O O O Frank C.
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