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SHARED ENERGY: THE UVA STORY

Capture and articulate the ’s illimitable pursuits

COMMUNICATIONS COUNCIL / OCTOBER 2016 OUR ASSIGNMENT: Strengthen our reputation and reach; Attract the best and brightest students; Galvanize constituent support in advance of the bicentennial; Assist with faculty recruitment; Demonstrate the value delivered by the University

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Commitment to Lead Desire to Serve

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WHAT’S NEXT? BICENTENNIAL

Preparing to support the Bicentennial commemoration and capital campaign.

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UVA BICENTENNIAL

/ Launching in-depth discovery research this fall, engaging a wide swath of our community. / Will move into creative strategy and concepting phases once discovery is complete.

/ Preparing for the launch of the University’s Bicentennial commemoration in fall 2017.

/ Advancement Communications team will provide tools & resources to the communications community to participate in this work.

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Marketing Update

Illimitable vol. III Brand Guidelines Resources

COMMUNICATIONS COUNCIL / OCTOBER 2016 ILLIMITABLE

24 / COMMUNICATIONS COUNCIL / FALL 2016

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ILLIMITABLE PRINT

• Fall issue: In-hand November 8 • Recipients: Peers (ACC, AAU), Key Recruits, President’s Office, select donors. • Audiences coordinated to avoid overlap with “Be Inspired” report (late October). • Spring Issue: March 2017, with increased distribution.

30 / COMMUNICATIONS COUNCIL / OCTOBER 2016 31 / COMMUNICATIONS COUNCIL / OCTOBER 2016 32 / COMMUNICATIONS COUNCIL / OCTOBER 2016 6,000 “THE ROTUNDA IS BACK” 5,000 STORY 6,000 4,000 PAGEVIEWS 5,000 The Rotunda is Back story earned DAILY PROGRESS Daily4,000 Progress more than 14,000 pageviews within 3,000 VIRGINIA.EDU HOMEPAGE Virginia.edu homepage Twitter 7 days of its initial promotion. TWITTER 3,000 FACEBOOK Facebook 2,000 DAILY REPORT Daily Report ILLIMITABLE EMAILS Illimitable2,000 Emails 1,000 1,000

21-Sep 22-Sep 23-Sep 24-Sep 25-Sep 26-Sep 27-Sep 28-Sep 21-Sep 22-Sep 23-Sep 24-Sep 25-Sep 26-Sep 27-Sep 28-Sep

story shared in story shared in story posted to link to story homepage PROMOTIONAL the Daily Report Illimitable emails UVA FB page posted on Twitter takeover ACTIVITIES story promoted as FB story posted to FB sponsored sponsored content Instant Articles content block

33 / COMMUNICATIONS COUNCIL / OCTOBER 2016 17 BRAND GUIDELINES Serving the Community of Communicators: User Survey (August 2016) ENGAGEMENT WITH BRAND GUIDELINES

How often are you accessing the UVA Brand Guidelines? Brand Guidelines are being used by a wide UVA audience on a regular basis. 16% 9% • 680 Registered users 14% 65% of survey respondents accessed Brand Guidelines at least once a month 17% • 23% accessed at least weekly 2% • 3,942 views & 3,727 downloads in six 42% month period

Never Less than Every Quarter Quarterly Multiple Times Per Week Weekly Monthly

36 / COMMUNICATIONS COUNCIL / OCTOBER 2016 USER FEEDBACK

“This is a great resource for “As someone who is responsible for “This central repository has the University, and I hope it creating large amounts of training content, been hugely helpful, really continues to grow!” brand.virginia.edu is a game-changer…” well designed.”

37 / COMMUNICATIONS COUNCIL / OCTOBER 2016 USER EXPERIENCE

Users also communicated an opportunity to improve the experience.

“I often have to search through all the folders, menu items to find what I’m looking for.” “Page/sub-page titles are not intuitive …” “There is so much information that it can be challenging to find what I am looking for.” “The graphics and content are great. The WebDAM interface is not.”

38 / COMMUNICATIONS COUNCIL / OCTOBER 2016 AN APPETITE FOR MORE

Expanded Photography Copy Guidelines Logos & Templates

“More professional photos of student “More direction/training in capturing the “Exterior signage (and rules for)” events around Grounds and student UVA tone and voice in communications.” interactions.” “More information on UVA terminology/ “Stationery guidelines.” OCTOBER “Can we have images that depict non- style would be useful.” academic staff — especially working in a “It would be nice if there was a team, celebrating success and assisting “I think the copywriter should provide way for schools and foundations others?” some valuable advice.” to create logos for their groups based on the new UVA logo.” “It would be nice to get more photos that OCTOBER represent University Staff.”

39 / COMMUNICATIONS COUNCIL / OCTOBER 2016 Institutional Pageantry: A Three Part System

PAGEANTRY/BANNERS: PROCESS

Cedars Court 3610

Duke House / SOunnyside O 2616

One Morton Drive--NO 3981

Copeley Mech. Plant Pumping Station 7541 Tjaglcs School Addition O O O O O 0534 O O O O O OO OON OGroOunds Mech Plant Tjaglcs School O O O OO O 7533 0532 O O OO StudeOnt Faculty Center (Law) N Grounds Substation O O O OO O O 0531 O O 7540 O O ODaOrden ParkinOg Garage O The Park - Support Facility O O O O O OOOOHunton And Williams Hall O 0555 O O O O O O O 5535 O O 0529 O O O O O OO O O O O O OO O O OO OO O O O O O OO O O O OO OOO O OO O O OSlaughter Hall OOO O O O O OO OO O 0528 O O O O O O O O OO O O O O O OO OOOO O O O O Abbott Center O O O OO Withers-Brown Hall O O 0553 O O O O 0527 O O O O O O O O Sponsors Hall DOining Clay Hall O O O ODarden Library O 0559 O 0526 O O O 0554 OO O O O O O O O OO O OO OO O Saunders Hall OO O OOO O OO O O O 0550 O O O O O O O OO O O OOOOO O O O O OO Sponsors Hall West O O Darden ClassOroom O 0556 O O O O Sponsors Hall EastO OOOOO O O 0551O O O O O O O O O O OO OO 0558 O O O O O O O O O OO OO O O O O O O O SponOsors Hall Gatehouse OOOOO OO 0557 OO O O O OO O O O OO O O O ODardOen Faculty O O O O O Parking & Transit • Office of the University Architect O O O O O 0552 O O O 0583 O O OO O O O O O O O O O O O Ribble House #839 Ribble House #O837 O O O O O2839 2837 O O O O O North Grounds Recreation AdditioOn O Abbott House #836 O O 5562 O O 2836 O O O O O O Abbott House #835 O O Ivy Road 2405 (Piedmont Center) NO O O O O O 3579 O O O North Grounds Recreation Ctr O O 2835 O O O OO O 5561 O O O O O O O Snavley House #833 O O OO O O 2833 O O OO Copeley Apts #14 (547 Seymour Road) O O O O Boyd House #832 O O O O 2814 2832 O O O Boyd House #831 O O O Copeley Substation 2831 O OO Glenn House #829 O O O 7500 Copeley Apts #12 (525 Seymour Road) O OO O 2812 2829 OO O OO O Copeley Apts #11 (517 Seymour Road) O OO OO 2811 O OO Copeley Apts #8 (475 Seymour Road) OCarruthers Hall O Copeley Apts #13 (520 Seymour Road) 2808 O 0580 O 2813 O Copeley Apts #10 (499 Seymour Road) O O O 2810 O O O Copeley Apts #9 (510 Seymour Road) OO 2809 Copeley Apts #7 (474 Seymour Road) O O 2807 O O MitOchell Apts O O O Michie North 918 Emmet Street Printing Service Center MoOntesano O 2566O Copeley Apts #4 (410 Seymour Road) 0581 O Hench Apts OO O Copeley Apts #17 (324 Peyton Court) 0596 O3622O OO O OO 2804 O O O 256O5O OO O 2817 Michie South 914 Emmet Street O O O O Copeley Apts #3 (412 Seymour Road) Copeley Apts #5 (433 Seymour Road) Ivy Stacks O O O O 2805 0582 O O Younger Apts 2803 Placement, Location, Environmental O Printing Service Center Addition 0594 O Faulkner Cottage E OO O Copeley Apts #15 (278 Peyton Court) OO2567 O O 0598 O2569 O O O 2815 Copeley Apts #1 (210 Copeley Road) Faulkner HedgeO House O O Ivy Stacks Pump House O O O 2801 0593 2606 O O Copeley Apts #18 (323 Peyton Court) Copeley Apts #2 (212 Copeley Road) FaulknOer Orchard House O 2818 2802 2605 O O Copeley Apts #19 (293 Peyton Court) Recycling Sorting Facility O Child Care Center Faulkner Carriage House 2819 2476 Old Ivy Road 0604 O O 0800 O 2607 O O 0599 O O O O Copeley Apt 19 Transformer Copeley Apts #21 (285 Peyton OCourt) O O O 7522 2821 O O Fontana Food Center O O O O Faulkner House CoOpeley Apts #28 (406 Farrish Circle) Copeley Apts #20 (287 Peyton Court)O 0595 O Arlington Blvd 1910 NO 0603 OO 2828 2820 O O O O 3583 O O Copeley Apts #27 (422 Farrish Circle) Copeley Apts #25 (454 Farrish Circle) O O McGuffey Ash Storage/Carport O 2827 2825 O O 0597 O OO O O O Sand And Salt Storage Shed O O O O O O 0601 O O O O ArenOa Parking Garage Spreader Storage Shed O O Copeley Apts #24 (470 Farrish Circle) O5575 0600 O O O O O Copeley Apts #22 (488 Farrish Circle) 2824 O O O O Jefferson Quarry 2O822 O 3655 O O O O O O Copeley Apts #23 (476 Farrish Circle) O O O O O O O 2823 MOassie Road Plant @ Arena Parking Garage O Klockner Stadium O O O O O O O O 7575 2400 Old Ivy Road 5502 O Copeley Apt 23 Transformer O O O O O 7524 O O O O O 3656 310 Old Ivy Way NO O O O O O Emergency Communications COenter NO 3657 O O O O O 0624 O O O O O O O O O Motorcycle Storage Police Bldg 315 Old Ivy Way NO O O O O 0626 0627 design considerations O 3659 O O O O O O OO O O O O 350 Old Ivy Way NO O O OO O O 3658 O O O O O O O O O UniversOity Gardens (136-138 University Gardens) A O O O O OO O O OO O 5574 O O O O O O O 2410 O O Baseball Stadium O OO University GaOrdens (130-132 University Gardens) B O O 5506 Davenport Klockner Lannigan Ticket BOooth O O 2411 O O O O 5505 O O O O O O O O O O O O O O OO O UniveOrsity Gardens (126 University Gardens) C O O O O O O O O O 2412 O O KOCROC Children's Rehab CenOter O OO O O UniversiOty Gardens (120-122 University Gardens) D O O O 1600 O O O O O O O 2413 O O O O OO OO O O OO O O O OO O O O OO O O O O OO OO O O UniversiOty Gardens (116-118 UnOiversity Gardens) E O O O O O O O O O O 2414 KCRCO Commonwealth Court O O O O O O Frank C. McCue III Ctr O O University Gardens (8O4-86, 106 UniversiOty Gardens) F 1626 O O O O O O O O O O O O O 5577 O OO O 2415 O O OO O O O O O O O O O O O O O O University Hall O O O O O 5576 O O O O O O O O O OO UnivOersiOty Gardens (83,8O5,87 UOniversity Gardens) H O O O O O 2417 OO O O O O OO O OOOOO O O OOO O O O O International House Garage O O O OSports Medicine O O O 0443 O O 5578 O Lorna Sundberg International Center O Onesty Hall O O KCRC Cochran House 0441 5592 O O O 1628 O O O U Hall Cage O O O 5593 George Welsh Indoor Practice Facility O O O O 5591 O O O O O Ipf Equipment Facility O O O O 5594 O • University Communications O O O O O OO O O O O OO O O O O Watson Manor O LamObeth Field #74 3448 OO O O 2474 O O LambeOth Field #73 Lambeth Field #72 O O 2473 2472 O O Lambeth Field #71 Lambeth Field #66 O O 2471 2466 2023 Ivy Rd O O O O Lambeth Field #69 Lambeth Field #65 3698 O O 24O69 2465 2015 Ivy Road (Dynamics Bldg) NO O Lambeth Field COommons 3986 O O Lambeth Field #63 2464 EmmOet/Ivy Garage O 2463 O OOOO O0401 O O O OO O O Lambeth Field #59 Lambeth Field #60O O OOO O 2459 O 2460 O O OO O O OO O Lambeth Field #57 Lambeth Field #58 O O O O 2457 2458 O O O O O OO Lambeth Field #56 O O 2456 OTheta Delta Chi House NO O O Lambeth Field #53 O O O O 2453 0417 OO Lambeth Field #51 Lambeth Field #52 O 2452 O Outdoor Recreation Center NO 2451 OO 3490 Lambeth Field #50 2450 O O Ivy Road 1939 O O 3480 O O OO Lambeth ColoOnnade O Carr's Hill Chw Plant @ Campbell HallO O O O 0431O OO O O 7881 O O O O'Neil HaOll OOO 102 Cresap Road (Russian / Slavic House) O OO OO O 2422O O O O 2447 O CulbOreth Road Garage Carr's Hill Pump House Branded design execution O Zehmer StoOrage Building O0446 7430 O O O 0205 O Cresap Road 108 O O O O O O O O OOO O O OOO OO 2448 O O O O O RoObeOrta Gwathmey House O O O Hunter Smith Band Building O O O 2440 O O O 0448 O O Zehmer Hall Communication Shed O O ODrama Education BuildinOg Morea House O OO O 0206 O 0442 OOO O O 2428 O O O O Carr's Hill Field Support Facility O OO O O Little Morea O O O O 0447 O O 2433 Mary MunfordO House O ODrama Education BuildinOg Addition Ruffin Hall O O O 0449OOO Morea Garage 2427 O OO 0440 OO Zehmer Hall Sprigg Lane House Hoxton Apts O OOO Imrec Compost Shed 2429 O Delta Kappa House NO O Zeta Psi House NO 0207 2430 O 2435 O OO O O 5512 OO O OO OO O O O 0419 OOO 0423 O Lewis Apts O O O O O OOO Kappa SigOma House NO Madison House NO Zehmer Uplink Shelter O 2434 O O O O O Sigma Nu House NO OO O O O O O O O O 0424 O O 3446 0O224 O O OO O 0418 Sigma Phi House NO Imrec Storage Shed OOO O Campbell Hall Peyton House 5513 Bemiss House O O O O 0426 O O O O O 0438 O O 0439 O 0436 O O OO O OOO O O POeyton House Modular Office O O OO OO O O Chi Phi House NO 0250 O O OO OOO O O O 0425 O O OOO OO O O O Carr's Hill / President's GaraOge O OO O OO O 2402 O Bayly Building O O Alumni Hall NO O O OO OO O O O 0407 O Shelburne Hall/Highway Research 3432 OO O O O O OO O O O O Carr's Hill / President's HoOuse 0261 O O O O O OO O O 2400 O O O O O OOO O O O O O O O O O Fayerweather HaOll O O O O O O 0406 O O O O O O O O O Lady Astor Pavilion O OO O O O 5088 O O O O O O OMemorial Gymnasium O O O O O OO 5087 O O O O O O O OO O O • Facilities Management O O O O O O O O O O O O O O O O O O Madison OHall Stone Hall (NRAO) O O O O O O0421 O Aero Research Quonset #1 Aero Research Quonset #3 OAlderman Substation 5kv O O O O 0254 O NewcombO Rd Chw PlaOnt @ Alderman LibOrary OO O O O 0323 O 0326 7272 O O O O O 7892 O OO O Alderman Substation 15kv O O Booker House NO Aerospace Research Laboratory Env. Sci. Shop Building O O O O OO O O OO O 0321 7258 O O O ONewcomb Rd COhw Plant @ NewOcomb Hall Alderman Library O O O O 3420 0481 O O O O7891 O O O O Aero Research Trailer O O O OAlderman Road Pumping Station Lambeth House O O O 0082 O O O O 0329 O O OOPratt Drive North O 7273 0223 O O O Fac Mgmt Annex O0247 O O O University Chapel O O Fluids Research Laboratory O Bookstore/Central Grounds Parking O OO O O 0268 O O O Clemons Library O 0063 O 0317 O 0125 O O O O O Fac Mgmt Maintenance Shop Pratt Drive South O 0126 O O O O O O O Landscape Overhead Structure Fac Mgmt Cabinet Shop 0227 0272 O O O O O O O O O O 4100 0255 Fac Mgmt Stores & Receiving O Harrison Institute And Small Special Collections Library O OO O Leake Building O O O O O O O Fm Landscape Shop 0232 O HancocOk House 0121 O O O O O O 0228 O O O O O O O O O O O 0238 O 2217 O O O O Fm Shop Support & Office Building O OO O O O Hotel AO O 0234 OOO O O O O ONewcomb Hall O OO Brooks Hall Spec Mat Handling Fac /EHS O O O O O O OBonnycasOtle House O O O OO O O 0002 O O O Lacy Hall O Fac Mgmt S Garages OMetcalf House O O O O O O 0122 O O O O O 0064 0263 Astronomy Building O OO 2218 O O O ORotunda 0273 0229 O OO O 2216 OO O O O OOO Peabody Hall OO O O Observatory Mountain EnginOeering Research Facility Stores Warehouse O 0252 O O O O 0123 O Pavilion I O0001O Lefevre House O O O O O O O O O The Mews O O O 0334 0231 O O O O O 2012 O O O O O O O OO O O O O O O 20O14 O O O University Press Warehouse Forestry Building Garage 2215O ODabnOey House O O O OO O 0253 0251 O O O O O 221O9 OO O OO O OO Pavilion III Pavilion II OOO O O O O O O O Holmes OHouse POeteOrs HoOuse Hotel C/ JeffersOon OHall O O O O O O OO O OOO OO O 2015 2029 O 1515 University Ave O O OO O O O O O O O 2079 2081 O O O 0006 OOO O Hospitality House Blue Cottage O O O O O O Rogers House O O 0803 O O O O O O OHuOmphreys HoOuse O O TuckeOr House O O O O Pavilion IV O O 3168 O O O KeOnt House Dell Building #2 O O 2080 O O Hotel B/ WashOington Hall O O OOO O O O O O O2214 O O O 2078 O O 2032 OO 0044 O O O O O O 2220 O 0218 O West Range Pavilion V O O OO O O EmOmet House O O OOO O OO OO O Slaughter Recreation Center O O Ohill Dining Facility O O O O O Dell Building #1 Ruffner Hall O 2019 O O O OEchols HoOuse O2212 O O O OMonroe Hill GOarage 2003 OO O 5262 O O O 0219 O 0260 McOGuffey House Monroe Hall O O O O 0201 O O O O 2213 O O 2084 O O Pavilion VI O O WatsOon-Webb House LileO-Maupin House O OOO O O Bavaro HalOl 2076 OMonroe Hill House 0083 Pavilion VII/Colonnade Club OO O 2370 O O O O O O O O O 2035 Hospital Drive Traffic Pavilion High Energy Physics Lab 2372 O OO 0264 2085 O O 0022 OO O O O O O O O O O Venable House O O O 0049 0356 O O O O Page House O O Hotel E/ Colonnade OHoteOl Public Safety Substation O O O O O 2074 O O West Lawn Hotel D Cdw Utility High Energy Physics Annex Observatory Hill Aviary O O O O 2211 OPhysics/J Beams Lab O O 0010O O O O 0801 OErn ComOmons O O O O Mallet HoOuse Monroe Hill ROange Hotel E Annex/ Colonnade Hotel 2013 Pavilion OVIII O 2048 1189 O 0373 4102 O O O O O 0221 O O O 2371 O O O O O O O2O072 208O6 2038 OO O O O O O Gilmer Hall O O O O O O 0011 Pavilion IX SteeOle Wing BOalz-DOobie House O O Long House OO East Lawn Dorm O O OO O O O O 0210 O O Davis House O OGarrett Hall 2025 1180 Installation and lifecycle management 2369 O O 2073O 2030 East Range DoOrm O O O O O O 0055OOMcGuffey Cottage O Medical School BOldg O O OTuttle-Dunnington House O O 2070 O O O O North Wing O O O O O O O O Smith House O 2027 Pavilion XO O 2045 O 1181 Corner Building O 2373 O O O O O O O O 1178 O O O O O O O 2071 O OMinor Hall O 2041 OO 1102 O O O O O Biology Greenhouse O O O O O O O O O O OO O O O OO O O 0065O O O East Lawn Garage CrackeOrbox Clinical Department Wing Suhling Research LaOb O O O O O O 0257 O O O O O 2043 2053 1176 1182 Stacey Hall O O O O O O O O O O O O O O Coal Silos (4) O O O O O O O O O Hotel F/ Levering Hall O X-Ray Wing 1985 O O OO O O O O O O O OO O O O O O O O O BOarringer Wing 7101 O O OO O OShannon HouseO O O O O O 0052 1183 O OO O O 2374 O O O Amphitheater O 1174 O O O O O Chemical EnOgineering Research O Maury Hall Cocke Hall McIntire Wing O O O O O O O Wilsdorf Hall O O O 0062 O O O O O O O Kellogg House O Cauthen House O O 0222 O O 0066 0061 O 1175 Heating Plant O O O OO O O O McOCormick Rd Chw Plant @ Aquatic & Fitness Center Chemistry Building 0267 O O O Bryan Hall O Randall Hall O O O Observatory House #1 (Alden) O 2368 O O 2360 O O O O 7O885 O O O O Davis Wing 7103 O O O O O 0256 O O 0094 O 0054 O Multistory Building OO West Main 1107 O 2333 O OO O O O O O O O O MaOterials ScienceO O O O O O O O O 1173 O Coal Unloading Facility O OOO OO O McCormick Rd Chw Plant @ Chemistry Bldg O O O O O Rouss Hall O O 1172 3992 O O O O O OO O 0270 O O O O 7100 O OGibbons HouOse O 7884 O Clark Hall O O O 0058 Varsity Hall OO Balz Pump House O O OO O O O Halsey Hall OO O Davis Transformer O North Chiller Plant O McCormick Observatory OOOO 2375 O O 0068 O O Robertson Hall O 0056 O O 7375 O OAquatic & Fitness Center Physical And Life Sciences Building O OThornton Hall 0067 O O O O 1196 O 7104 0331 O Woody HouOse O OOO O O Old Cabell HOall 0057 O O O O 5271 O 0215 O O O O O O O O Battle Building At The UVA Children's Hospital Small Observatory 2366O O O O 0204 OO ODawson's ROow #4 0059 OO O OO OO OO O O McKim Hall O O O 1991 0330 OO O O O O 0092 O O O OO O O O MechOanical Engineering O O O OO O OO O 1195 O O Jefferson Park Medical Office Building O Carl Smith Clock Tower O O O O O O O O O OOO O O OO O OO O O O O 0259 O O O DOawson's Row #2O O New Cabell Hall O O O O 1994 1018 West Main St O O O 5272 O O O O Wilson HaOll O O Cobb Hall Telephone Exchange O OO O O O O O OOO O 0090 O O 0060 OO O O Emily Couric Clinical Cancer Center 3991 OO O OO O O O O O O O O 0136 O 1194 7147 O OO O O O O Kerchof Hall OO Dawson's RoOw #1 O O O O HospOital LinkO 1146 O O OO O O O O OO O O O11th Street Parking Garage UVA Clinical Laboratory O O 0069 O O 0089 O O O O O1151 O OO OO OO O O O O O O O O O O1149 1998 O OOO OOOO O OCentral Grounds Chw PlanOt @ ClarkO Hall O O O Claude MOoore Health Sciences LiObrary O O OO O Observatory House #2 (Vyssotsky) O OOO Albert H SmOall Building O O O O O O OO O Equip Enclosure #1 Water Filtration Plant NO Fitzhugh House OO O O O O O O 7879 O O 1141 OOO O O O 2328 2304 O O O O 0203 O O O O O OO 7359 7370 O O O O Olsson Hall O O O O O O OO O O OO O 0202 O O OO O Primary Care Center AnnOex OO O O O O O OO O O O O OO O O O Jordan Hall O OO O O O O O OO 1164 O O O ScOott Stadium Scoreboard O O O South LOawn NOau Hall O 1142 O West Water Tank East Water Tank O O O O O Shea House Barringer MaOnsioOn/French House Primary Care Center O East Parking Garage 5320 O O O 0071 O O O 7368 7369 O O O 2144 2145 1143 1148 O O O OO Rice Hall O South Lawn Commons O O O O O O O Elson Student Health Center Lane Road Modular Unit O O O O O 0214 0070 O O O Cavalier Substation Dunglison Transformer O O O O Oakhurst Cir Garage O O 0131 O O 41O03 O O O O O O OO O O O O O 7140 7357 O O 2168 South Lawn Gibson Hall OO O O O O O Dunglison HousOe O O O O O O O Claude MooreO OMedical Education Building O O O O OO O O O O Oakhurst Cir 118 O 0072 O O O O O O O 2305 O O OO O 2167 O 1147 O O OO OO OO O O O O OClaude Moore Nursing EduOcaOtion Building O University Hospital O O O O O OOO O OO O O O O O O O 1150 O O O O O O OOO O0O106 O O O OO O OO O O O O O O O O O O OEOast COhillOer Plant O O O Montebello Garage O O O O O O 7186 OO O O O O O OOMcleod Hall O O O OOO O OO 2201 O O OBiomed. Eng. & Medical Sci. BOld. O(MR-5) Courtenay House O O O O 0105 1155 O O O O O O OO Montebello O O OO OO O O O O 2306 O O 2200 O O O O O O OVOaOughan House O O OO O O O O O O O O Bryant Hall At O OO OMedical Research LOab (MR-4O) O O O 2390 O O O O O O O O O O O OOO 5280 O O 506 Valley Road O O O O O 1157 O O O O O O OOJohnson HOouse O O O 2163 O CaOrter-Harrison ResearOch Building (MR-6) O O O O O O Scott Stadium O O O O O Focused UltrOasound O O O O 2391 OO O O O O 1161 O O O O O O O OO 5307 O O O O O 1162 O O O O SoutOh Parking GarageO OO Grove Street 999 (Lee Building) NO O O O Gooch 384 Stadium ParkOing Garage O O O South OChiller Plant O O O O OO O O O O O1154 O O 3713 MOaloneO House O 2384 O 0315 O O O7185 OO ONorrisO HouOse O O O O O O MR-6 Construction Trailer O O O 2392 Gooch 383 O O O O O O O O 2393 O O O O O O O O O O O 40O14 O O O OO O O Dillard 38O5 2383 O O O O O O O OO OO O O Gooch 382 O O O O O O O O O OOO O 2385 O O O O O O O O O O O O WeOedon HOouse O O O 2382 O O O O O O O O OOO Student Activities Building O O O O OOOO O O O 2394 O O O Gooch 381 O O O O O O O OO 0290 O Bice House Outpatient Surgery Center Mobile ORs O OWhybuOrn HouOse O O 2381 O O O O O O O O O 2146 373O3 O 2395 O Dillard 386 O O O O O O O O2386O O O O UVA Outpatient SurgeryO CenOter O O O O 3708 O OO O O O OO O O O OO OOOODillard 3O87 O O O O OOO O O O O W Scott Stadium Parking O 2387 O O O OO O O O Dillard 388 OO O 0319 O Chw Plant @ Runk Dining Runk Dining Hall Dillard 389 O O O O O O 2388 O O City Pump House O NO O O 7899 O 0396 23O89O O O OO O O O 7371 O O OO O O O O O O O O Stadium Rd. 2504 O O O O O O O O O O O O Royal Pump House NO 2367 O O O O O O O O OO O O O O O O O 7367 O O O O O O O O O O O O OO OO O Mimosa Ct 144 Mimosa Ct 134 2337 2335 Mimosa Ct 148 O 2338 O Mimosa Ct 147 Mimosa Ct 137 2339 Mimosa Ct 143 2341 O 2340 O Mimosa Dr 125 O 2342 O Mimosa Dr 123 O 2343 Electric Streetlight O OMimosa Dr 121 O 2345 Mimosa Dr 117 Mimosa Dr 118 O 2346 O O 2352 O Mimosa Dr 110 Other Styles, Active O Mimosa Dr 109 Mimosa Dr 122 2351 O 2353 O Mimosa Dr 115 2350 2347 Mimosa Dr 113 Mimosa Dr 111 Mimosa Dr 124 2348 O 2349 2354 Colony Plaza/Fontaine Ave 2205 NO FixtureType 3332

Ray C. Hunt Drive 400 O 3759 O O O China Hat O Ray C. Hunt Drive 560 O 3758 O Fontaine Medical Office Building 1 O O O 3755 O O O Edgewater O Fontaine Medical Office Building 2 O 1756 O O O O O O O O O Ray C. Hunt Drive 515 O O O 3754 O Globe O SheridOan G. SnyOder TranslationaOl OResearch Building O 1760 O O O O Aurbach MediOcal Research Building O O Ray C. Hunt Drive 500 376O1 O 3760 O O O OO O O Gullwing O O OO O 42 / COMMUNICATIONSO O COUNCIL / OCTOBER 2016 O O O O ShoeBox O O O O O O O

This map was prepared in accordance with National Map Accuracy 0 350 700 Standards, using Virginia State Plane coordinates, South Zone, and North American Datum 1983 (NAD83). Feet

The data in the drawing is based on the best available Geospatial Engineering Services information. Absolute accuracy is not guaranteed. Field UVA Streetlights 575 Alderman Road verification recommended for exact dimensions. Charlottesville, VA 22904 ¬ Date: 6/10/2016 [email protected] UNIVERSITY BOOKSTORE

43 / COMMUNICATIONS COUNCIL / OCTOBER 2016 Slide Number UNIVERSITY BOOKSTORE

44 / COMMUNICATIONS COUNCIL / OCTOBER 2016 Slide Number PAGEANTRY/BANNERS

45 / COMMUNICATIONS COUNCIL / OCTOBER 2016 Slide Number FACILITIES MANAGEMENT: FLEET MARK

46 / COMMUNICATIONS COUNCIL / OCTOBER 2016 Slide Number Stationery STATIONERY

48 / COMMUNICATIONS COUNCIL / FALL 2016 STATIONERY

49 / COMMUNICATIONS COUNCIL / FALL 2016 STATIONERY

50 / COMMUNICATIONS COUNCIL / FALL 2016 Lock-ups The vertical separator creates a traditional feel The rotunda mark signifies UVA’s timelessness

COLLEGECOLLEGE and and GRADUATE GRADUATE SCHOOLSCHOOL ofof ARTS ARTS & & SCIENCES SCIENCES

Adobe Caslon Pro Semi-bold creates a cohesive relationship with our primary logo. Use of Capitals adds sense of permanence and formality.

52 / COMMUNICATIONS COUNCIL / OCTOBER 2016 Slide Number COLLEGE and GRADUATE SCHOOL COLLEGE and GRADUATE SCHOOL of ARTS & SCIENCES of ARTS & SCIENCES

COLLEGE and GRADUATE SCHOOL COLLEGE and GRADUATE SCHOOL of ARTS & SCIENCES of ARTS & SCIENCES

ARTS & SCIENCES ARTS & SCIENCES

ARTS & SCIENCES

53 / COMMUNICATIONS COUNCIL / OCTOBER 2016 Slide Number The vertical separator creates a traditional feel The rotunda mark signifies UVA’s timelessness

Ofce of the Vice Provost for Research

Adobe Caslon Pro Semi-bold creates a cohesive relationship with our primary logo

54 / COMMUNICATIONS COUNCIL / OCTOBER 2016 Slide Number Ofce of the Vice Provost for Research University Advancement Compliance and Environmental Ofce of Engagement Health & Safety

Ofce of the University Advancement Vice Provost for Research Ofce of Engagement Compliance and Environmental Health & Safety

Ofce of the Vice Provost for Research University Advancement Compliance and Environmental Ofce of Engagement Health & Safety

Ofce of the University Advancement Vice Provost for Research Ofce of Engagement Compliance and Environmental Health & Safety

55 / COMMUNICATIONS COUNCIL / OCTOBER 2016 Slide Number RELEASED: AUGUST

56 / COMMUNICATIONS COUNCIL / OCTOBER 2016 Slide Number FOR RELEASE: OCTOBER

57 / COMMUNICATIONS COUNCIL / OCTOBER 2016 Slide Number FOR RELEASE: OCTOBER

58 / COMMUNICATIONS COUNCIL / OCTOBER 2016 brand.virginia.edu The Next Iteration NAVIGATION

While many users are finding what they need, there is an opportunity to further optimize navigation so end users can locate specific resources and assets more quickly.

“The organization of the materials could be more clear. I often have to search through all the folders, menu items, etc. to find what I’m looking for.”

“Page/sub-page titles are not intuitive to what I’m looking for…” “There is so much information that it can be challenging to find what I am looking for. Many of the titles to the pages sound similar.”

“The graphics and content are great. The WebDAM interface is not.”

60 / COMMUNICATIONS COUNCIL / OCTOBER 2016 NAVIGATION

While many users are finding what they need, there is an opportunity to further optimize navigation so end users can locate specific resources and assets more quickly.

• More intuitive front interface • Search capability, in lay terms, throughout site • Entire library visible, with password required only on download • more flexible asset management

61 / COMMUNICATIONS COUNCIL / OCTOBER 2016 BRAND GUIDELINES

62 / COMMUNICATIONS COUNCIL / FALL 2016 BRAND GUIDELINES

63 / COMMUNICATIONS COUNCIL / FALL 2016 RESOURCES RESOURCES

65 / COMMUNICATIONS COUNCIL / FALL 2016 RESOURCES

66 / COMMUNICATIONS COUNCIL / FALL 2016 slide8.pdf 1 9/20/16 10:44 AM

COMMITTEE UPDATES

• Brand Standards & Visual Identity • Content & Editorial • Social Media • Internal Communications • Issues Management

67 / COMMUNICATIONS COUNCIL / OCTOBER 2016 cover-imagemask.pdf 1 9/20/16 9:27 AM

THANK YOU

COMMUNICATIONS COUNCIL / OCTOBER 2016