Sandbox MUSIC MARKETING FOR THE DIGITAL ERA Issue 92 | 11th September 2013
Mail privilege: making email marketing work INSIDE… Campaigns Email marketing is still one PAGEs 5 & 6: of the most effective ways The latest projects from the to promote artists and their digital marketing arena >> releases. It’s a powerful Tools channel but also one that is PAGE 7: very easy to get wrong. We Creative Allies >> speak to label marketers Behind the Campaign about what works, what PAGEs 8 & 9: doesn’t work, what things Michael Bublé >> need to be avoided like the Charts plague and what should be PAGE 10: sent to the great junk mail Digital charts >> folder in the sky. As anyone who has ever formed a band will know, one of the first pieces of advice that comes is to start a mailing list as soon as possible. It really is that fundamental: a mailing list allows you to keep in touch directly with Issue 92 | 11th September 2013 | Page 2 continued…
the people who are most interested in your The time-honoured tradition of getting Consider instead an exclusive EP, a mix or possible. But demanding a fan’s star sign and music. And that is worth far more than a like people to sign up at gigs also remains even physical stickers for people who sign blood type will put off many potential sign on Facebook or a follow on Twitter. important in 2013 and, while this may sound up at gigs. Fans can also be reeled in with ups. slightly onerous, it can easily be delegated to mailing list exclusive competitions, early “I really think email marketing is better [than It is better, then, to concentrate on the the merchandise seller/eager fan/street team access to tickets, the promise of exclusive social media],” says EMI UK CRM manager essentials: name, email and address – the member. In fact, a fan who’s been plied with material etc. and it is worth spelling out these Jean-Baptiste Le Comte. “It is pretty easy latter probably limited to country, city or a free guest list is likely to be among the best advantages very plainly on the sign-up page. to like a fan page on Facebook or follow region unless you plan to send something evangelists a band can find. someone on Twitter, but it is more engaging Before heading out on the recruitment drive, through the post. This geographical to fill in a form or leave an email address.” Another common piece of advice is that though, there are a few things that you information can prove vital while planning a you should offer something in exchange for should consider about the sign-up process. tour and it also allows you to segment your Atlantic Records UK head of social and fans joining your list, thereby incentivising For example, what details do you want to list to send geographically relevant updates fan engagement Nick Long adds, “For our sign ups. Most commonly this would be an ask fans for? Data is hugely important to the and avoid spamming people in France about headline artists we have [email] lists in the MP3 but, as discussed in the last Sandbox, modern music industry so the temptation your US tour. hundreds of thousands. Email is still an this may not prove quite enough in 2013. is to ask for as many personal details as important marketing channel for our acts, When fans do sign up, it is worth reminding especially when it comes to selling tickets them once again what they will be getting and shifting pre-orders.” from the list (those exclusive competitions etc.) as well as reassuring them that they Compared to some of the mysteries of the will not be spammed. If you can give an music industry, putting together a decent idea, however vague, of how often you will mailing list may seem pretty simple. In reality, be getting in touch this can help to manage it can be anything but. How do you tempt expectations. people into giving up their emails? How often should you get in touch? And which tool So how often should you get in touch? This should you use for sending out email? can be a tricky balance. “When an act is on cycle, you’re looking at roughly every two Talking to music industry marketers, the first weeks; that being said, there’s really no hard piece of advice to help build the ultimate and fast rules,” says Atlantic´s Long. “Our mailing list is to be thorough and get going preference is to only communicate with the early. This means putting an email sign-up email list when there’s something important button on as many of your online properties to say. It’s no good just sending an email as you can, with MailChimp and WordPress saying I’ve got a new T-shirt in my web store among those who offer simple widgets for – it shouldn’t all be about selling.” When you this purpose. do decide you need to send an email, Long Issue 92 | 11th September 2013 | Page 3 continued…
recommends later in the week, as well as prefer when they come from the artist or the alternate text for the photo as well as offering lunch times or evenings for better open rates. artist provides input on them. In the long run a complete text version of the email for But isn’t email dead? that is what people are looking for.” subscribers who don’t allow HTML emails. The quality of the emails you send is With estimates for the amount of emails obviously highly important. Poorly thought Pictures and other images can work Your emails should be attractive, then, but sent daily ranging from 145bn to 249bn, clearly the email is still in rude health. And out emails will cause a rush to unsubscribe. wonders in making a simple email look more always simple and readable. To help with yet there is evidence that young people Interesting, witty or useful messages will get attractive; meanwhile pictures can also help this, it can be useful to put a short summary are turning their backs on email in favour passed on, potentially growing your list. when you want to link to a video as this gives of the contents at the top of the email and to of social networks and messaging. A 2012 the mobile users a larger surface to click on. use headings within to divide up the text. When it comes to putting together the email, survey from Pew Internet, for example, Of course, using large numbers of high- found that only 6% of teens use email daily getting the artist to participate can really Each email should also include a call to definition pictures will make your emails far while 39% claim they never use email. help, according to former Domino head of action – that is, something for the fans to do too bulky – a definite mailing list fail – and digital Kurt Lane. “What is really important in response, be it buying a ticket or sharing Most music marketers believe that email photos should be optimised, making sure with email is you have to get the tone right,” the news on social media. These, marketers still has a healthy immediate future. file sizes and a couple of 100kbs rather than Lane told Music Ally last year. “We much will insist, are of paramount importance in Nevertheless, they are also working on 1-2MB. Long also recommends specifying alternatives, such as push messaging making fans actually act. At the same time, within apps and, of course, presence on you should avoid going for the hard sell. social media. The former is particularly “Never email your list of fans asking for interesting: push notifications have the something [i.e. for them to buy your music] arguable advantage over email in that they are brief and have to be viewed to be without first having emailed several useful deleted. This makes them harder to ignore and interesting content releases,” says but also more invasive. As such, they need Absolute Marketing digital manager Adam to be used very carefully and with a very Cardew. “Far too often I sign up to a list and specific call to action. the first correspondence I receive is ‘Buy My Album!’. No trust has been built yet and I’ve process, personal stories and reviews of not been given a good reason to open or act bands the artist likes. on the email.” At some point you will have to decide the Instead, use emails to build your relationship best system to use to manage your mail outs. with fans. In her guide to effective MailChimp is probably the best known of newsletters, American music PR Ariel Hyatt these third-party systems, mainly thanks to suggests telling a story to hook fans in. its easy-to-use templates and useful tracking Subjects she favours include notes from the tools. Similar email marketing services are road, stories from the studio, the songwriting available from the likes of AWeber, Constant Issue 92 | 11th September 2013 | Page 4 continued…
Contact and Exact Target. “With tracking logs you really can adapt your mind when building your list and sending communication to see if someone is more emails – is to not, on any account, betray Alternatively, you could use a service Dos and don’ts interested in receiving audio [downloads], the trust of your fans. Don’t spam them, from a music marketing specialist, such as Do streaming or video,” says EMI’s Jean-Baptiste over-communicate, sell on their details or ReverbNation or FanBridge, who provide Le Comte. “That is the main advantage of a send them details of other bands you’re sure • Include email sign-up forms wherever email systems as part of wider marketing you can online and do get people to sign proper CRM system.” they’ll enjoy. bundles. The decision probably comes down up at gigs. to whether you want these extra services or By means of comparison, MailChimp recently “Treat your email list as you would a • Be inventive: you don’t have to offer a are happy with MailChimp’s very reasonable published stats on typical open and CTRs for members’ area,” concludes Long. “If you bog standard MP3 for people signing up rates for email. marketing emails from various industries. For provide fans with real value for being on the to your list. music and musicians it found that the typical email list you’ll maintain a far better open These services will give you access to a • Make people on your mailing list feel open rate is 30.0%, the typical click-through rate. That means offering only fans on the tonne of data about the emails you send wanted. Offer competitions, advance rate is 2.6% and typical unsubscribe rate is email list the pre-sale link for tickets or giving ticket sales etc. out, including who is opening your mails, 0.181%. Meanwhile, Domino’s Kurt Lane told them a sneak preview of a new video before where they are situated, CTRs etc. Studying • Study the data you get back from your Music Ally last year that his label aims for 35- everyone else. When fans see you’re actually this data is crucial as it will enable you to see mail campaigns and adjust accordingly. 45% open rate for email campaigns. sending them interesting or exclusive what has worked well and what has failed. information, they’ll be far more willing to • Get the artists involved in writing emails, If no one is opening an email, maybe that The most important bit of advice – and contributing photos etc. open your emails.” means the headline was dull, for example. one that should be kept permanently in Don’t • Ask people signing up to your list for too many personal details. It is guaranteed to put them off.
• Go for the hard sell. These people are your fans, not walking dollar signs.
• Spam your fans or even offer them “carefully selected details of bands you may be interested in”.
• Forget the importance of the personal touch.
• Just use your Gmail account for mailing campaigns. MailChimp really isn’t that hard to use. Issue 92 | 11th September 2013 | Page 5 CAMPAIGNS: The latest projects from the digital marketing arena
#NINSCALA During the six hours the competition was Bastille’s ThingTank Fans are able to add text, shapes and symbols live there were over 10k tweets that included to their captured image and could then share Last month, Nine Inch Nails #NINSCALA. What was most interesting was The Bastille team at Virgin EMI the results via social media. (Fans are also played their smallest gig in years that there were over 50k Twitter searches Records created a fully interactive able to download their capture if they wish.) at the Scala in London, which during the same timeframe using the experience ahead of the band’s All the content created is added to a timeline was (predictably) massively hashtag, indicating that fans were eagerly latest EP in the UK as well as the that sits below the video within the microsite, oversubscribed. However, fans anticipating any announcements regarding US launch of their Bad Blood meaning fans can watch the video and see the show and the opportunity to see the what other fans have annotated and shared. were still able to win tickets to the band. album. Virgin EMI has told us that they have received event via a Twitter ballot run by The initiative is called ThingTank and it With all of this engagement, #NINSCALA over 200 submissions since the initiative the band’s ex-US label, Polydor allows the adding of user-generated content trended globally twice during the day, with started on 29th August, with only one social Records. around the official music video for ‘Things the UK being the main driver of interaction, media push out. Virgin aims to promote the We Lost In The Fire’. Fans are encouraged to The balloted ticketing system was set up on resulting in 77% of the page views to www. initiative more over the next couple of weeks watch the video to find their favourite scene, a dedicated microsite – www.ninscala.com. ninscala.co.uk originating in the UK. The and should expect to see an increase in capture it and then annotate it. All of this can To win tickets, fans had to tweet with the awareness created for the event was engagement around the mechanism. be done online via thingtank.bastille.com. hashtag #NINSCALA and the competition massive, with an estimated 3.4m Twitter The platform was built by Airborne. ran for six hours on the day of the show, impressions during the day. By using Radium increasing the importance and excitement One, Polydor collected nearly 20k cookies of the fans’ involvement. that related to the hashtag. The initiative highlights the power of a live gig and how much fan engagement can be created in just one day if you have the right artist. Not only that but it also shows the vast amount of data that can be collected just from Twitter. Issue 92 | 11th September 2013 | Page 6 CAMPAIGNS: The latest projects from the digital marketing arena
Decca Classics – Lead to be able to see an image, video or ther Electrospective Spotify and scrolling through the app makes you types of content. In this case, users click realise just how rich the collection is. Generation Cards on on a ‘view promotion’ button and are then App The killer feature of the app is the Generate Twitter shown a form with their email automatically Last year, EMI launched tab where users are able to build their own displaying. In Decca’s case, the initiative Twitter’s recently launched Electrospective, a collection Spotify playlist that is customised along the was also incentivised by offering users who of electronic music from 1958 parameters they set, such as Style, Tempo, Lead Generation Cards could be signed up a free download, so when they saw Year and Genre. The Style feature is one the missing link for marketers the promotion the sign-up button said ‘Get to the present day, with the parameter that stands out as it allows users who are trying to entice Twitter your Download!’. website allowing users to learn to select whether they would like something followers into their email lists. Any more about the genre and The tweet was hosted on Decca’s Twitter find new artists. This year, the that is ‘underground’ or more ‘pop’. Twitter user that has previously account, rather than Einaudi’s – yet it still Within the first six days of launch the app advertised on the platform will garnered strong results, resulting in 300 new Electrospective project is going received nearly 6.5k unique users and now have access to this feature sign-ups from Decca’s 18k Twitter followers. one step further. It now has a generated 14,652 streams from within the MediaCom, UMG’s advertising partner added Spotify app and has expanded its and Decca Records is one of the app. Over half of these unique users added that the click through rate for users that had catalogue to include Universal first to test the waters here. the app to their sidebar and the average user decided the ‘view promotion’ was 84%. acts (following the major’s Lead Generation Cards are very similar to spent over 45 minutes listening to music standard Twitter cards, where users see “Being able to embed sign up functionality acquisition of EMI). from the app. the tweet in their stream and can click directly into a communication platform The app’s home page many of Einaudi’s fans were already using offers event-driven was a fantastic way in ensuring that we were playlists, such as the targeting exactly the right people,” said setlist from The Human David Heath, digital innovation & platforms League’s recent Kew manager at Decca Records. Gardens shows, artist- The process from a consumer’s point of view curated playlists from the is frictionless and enables them to access likes of Mute Records the promotion offered with a single click. founder Daniel Miller and There are no additional forms to fill in and artist-focused playlists this is why we feel it could be a great tool to such as the Daft Punk gain email sign-ups. It’s something we expect collaborators playlist. to see more and more labels/artists taking Users can also discover advantage of and would imagine promotions new music within the app hosted by artists’ own Twitter accounts to by sorting the catalogue gain a higher sign-up rate. by year, genre or artist Issue 92 | 11th September 2013 | Page 7 Tools Creative Allies
This fortnight we take a look In talks with Music Ally, Creative Allies COO design). Artists at design crowd-sourcing Kevin Carroll explained that the company and labels tend to charges for campaigns on a bespoke be very protective platform Creative Allies which basis. On average, the company charges a with regards has run contests for the likes minimum of US $2,000 per music-related to outsourcing of Paramore, The Black Keys, contest (brand contests are more expensive), artwork for their Pretty Lights, Emeli Sandé and including the minimum $500 cash award actual releases, for the winning entry. Creative Allies was so album and Calvin Harris. officially launched in 2011 and so far has run single covers are The idea behind Creative Allies is rather almost 900 contests. not as common. simple: bands looking for new artwork run An example of an With over 22m impressions and more than contests on the company’s platform, assign unusual contest 4,400 entries, Paramore’s call for a new the cash prize (and any additional items) to comes from poster design has been the most popular be awarded to the winner and then select Philadelphia rock campaign on Creative Allies to date and the their favourite entry when the campaign collective Man Man, cash award for the winning entry was $2,250. is over, engaging their fanbase in the who are currently Around 65% of the entries were created by meantime. Creative Allies claims to have over With regards to the company’s international looking for an “original and unique” design Paramore’s existing fanbase (who the band 50,000 designers signed up, many of who presence, Carroll explained that this varies for an iPhone case. reached out to separately through their regularly submit entries; however, the bulk according to each campaign and the acts’ online properties), with the remaining 35% On the whole, Creative Allies is an interesting of campaigns see most submissions coming respective footprint: Britney Spears is bound corresponding to Creative Allies’ existing platform for artists and labels to try out. It from the contest holders’ existing fanbase. to see entries from all over the world, while community of designers. is probably less suitable for small acts as a Peruvian band whose fanbase is primarily The contest submission page is reminiscent those with little following could risk spending Another incentive for designers is the fact in Latin America should expect more activity of the Kickstarter design, consisting of a significant amount of money on too few that winning submissions become products coming from that region. In general terms, the contest brief, prices, deadline details, designs to choose from. More established sold through Creative Allies’ online store, however, Carroll said that so far the company the corresponding design jargon for each artists will not have a lack of designers and with net profits split 10%/90% between the has seen most traffic and submissions contest (.psd layered files, vector images agencies that will meet their needs, but using designer and the contest holder (with 20% coming from the US, followed by the UK and etc.) and, if relevant, download packages Creative Allies could be a useful element of that 90% gross going to the act and the Western Europe. including materials for the design (logos, amongst a wider effort to engage with their remainder, after costs, going to Creative blueprints, etc.). In a bid to fight plagiarism, Most music contests tend to revolve fans. Another company to look to in this Allies). Acts can choose to use a number Creative Allies warns contestants not to around designing posters and T-shirts, with space is rival Talenthouse, which regularly of designs such as one as the competition submit copyrighted work, stock images or their guidelines often including lyrics and runs music-related design contests too. winner and another to be used on certain clip art. More often than not, photographs song titles to inspire the creators (or as a merchandise lines. are forbidden, too. requirement for including the words in the Issue 92 | 11th September 2013 | Page 8 BEHIND THE CAMPAIGN Michael Bublé
Released in April this year, To talking to. He has a very wide demographic, Be Loved by Michael Bublé but over the past 10 years that demographic has changed. has already gone platinum in the UK, but under a quarter When we released his Christmas album in 2011, we had enormous physical sales of sales are digital. His digital because it worked as a gift. The following share is growing but the year when we went to market the Christmas majority of his fans still buy album again, we were amazed at how high his music on physical formats. the digital percentage was. In certain weeks [last Christmas], Michael Bublé had the How to digitally market an act highest percentage of digital album sales in like this is a challenge. Dion the top 10. When I looked back three years Singer, SVP of international before, there were weeks when we were artist development and selling 5% digital. Obviously the market has international marketing at transformed. Warner Music, explains the When did the marketing for To Be Loved challenges of taking an artist start? whose biggest drivers are TV We started when the record was started. I How was that video footage used? that it’s about what media exposure we can and live into digital media. create a different set of tools than I would get to help develop him. I am really not a fan of the promo clip and the for a traditional record now – and this goes sleeve in a TV ad. ‘This is the new…’, ‘This is How do you market a singer like Michael for any superstar. We shot the recording the debut album by…’ [mimics snoring]. Oh, Is it still heavily driven by traditional Bublé digitally when most of his sales are sessions and we started filming last God. We filmed a TV commercial [for Michael media? physical? July. I don’t care if it’s for social media or Bublé] and did some fantastic stuff. It was a mainstream television, I abhor filming things We plan a year in advance. Michael is a very When we sat down to work out the album lot of fun with him doing his single. We got a with Flip cameras. It’s not Star Wars we are different artist in that he is not a singles- campaign for Green Day’s 21st Century piece of footage of him performing the single making but I do want my artists to look great. driven artist. Commercial radio came Breakdown [in 2009], we put down 10 things which then got used in a variety of ways. If I have been doing this with Michael since very late to him. We have him do different we needed the band to do and we worked you were in the UK, it was the TV ad. If you 2004 [filming albums being recorded] in things on different TV shows so we can do out that seven of them didn’t exist when were in the US, it was the commercial for various forms. The usage has changed. What a different song on X Factor than we have the last album [American Idiot in 2004] was Target stores and if you were in Germany it I used to make as a music video is maybe playing on the radio. I have had battles released. The same thing applies to Michael was the trailer for the RTL network channel. now something that is for an online channel. internally with people in our company where Bublé. It depends on the market you are We and Michael’s manager have a firm belief people were giving me back eyes but I said, Issue 92 | 11th September 2013 | Page 9 continued…
‘I don’t care what’s on the radio. We are going on his fishing boat, he went and cooked with to do a different song on TV’. his two sisters and they were giving him shit Album Year Physical sales Digital sales and telling stories about him. It was hilarious. Michael Bublé 2003 778,213 4,881 A big part of the marketing for this album In between, we took the performance we was a TV special. Is TV your key focus? had filmed at Air Studios and put that in and It’s Time 2005 805,859 30,762 made a programme. We have done this three Call Me Irresponsible 2007 864,158 78,864 We work with lots of channels, but we have times now with him. a great relationship with ITV. He was coming Crazy Love 2009 2,815,837 203,091 into the O2 [in London] so we decided to What role does social media play here? Christmas 2011 1,540,402 261,465 build a TV special. A lot of channels tell me To Be Loved 2013 306,811 72,207 that if you put music on, the ratings drop. His demographic is a little bit older so His international publicist, Susan Leon, came Facebook is probably bigger for us than Source: Official Charts Company up with the idea. We joke that he is Ferris Twitter. It’s probably not as active as some of Bueller. It’s a movie he loved as a kid, so the younger pop acts. We have been quiet for We are not going for that Rihanna or Lady right thing to do. Gaga market. There is an official Michael we came up with the idea of doing Michael the past few weeks but he was getting ready Sometimes a simple ad in the New York Bublé channel and we put the stuff on there Bublé’s Day Off. We went to Vancouver and to be a dad for the first time. He posts his Times can do wonders. We have done lots of and watch exactly what is working and spent a day with him. He hangs out with his own stuff all the time. But it depends what it things that are new but with all due respect, what is not working. Lots of artists have this grandfather at McDonald’s, his dad took us is. He’s not incredibly active on it, but he does Rolex are a wonderful partner for us. Rolex instant gratification on iTunes when you pre- it when he needs to. We don’t put things out put adverts of Michael in magazines I could order the album you can get the single. [His there without checking with him. We try to never afford to buy. A certain magazine fan] pre-order the album but they don’t buy be careful with it. editor who will remain nameless, but who, the single. They are waiting for the album. when I spoke to them about Michael, snorted. What digital channels are you starting to A couple of years pass and the front two get traction on? Do you wait until new digital platforms pages of the magazine were ‘Michael Bublé establish themselves before using them When HMV had their little bump, digital wears Rolex’. I wrote the editor an email and for an artist like Michael Bublé? sales soared. It depends what is going on. said it was funny how they would take the Mother’s Day comes along and it goes very I don’t need to be the first. This industry is money from Rolex [but not us]. physical. Say to your mum that you’re giving very ‘baby with the bath water’. ‘It’s working, It’s different partners. We are trying to her a digital download and let’s see if you it’s working – everybody climb in! Oh God, it’s develop him as an artist. It is very easy to do get a roast dinner. YouTube is obviously very not working – shut it down!’ I don’t subscribe a smash and grab or take the money and run. important. The biggest moment we probably to that. It’s either good marketing or bad But we are not in it for the next six months. had on YouTube was ‘I Just Haven’t Met You marketing. It either works or it doesn’t work. We are in it for the next 40 years. Hopefully Yet’ [now close to 60m views]. Just because it’s digital doesn’t mean it’s the we are doing it right. It seems to be working. Issue 92 | 11th September 2013 | Page 10 Music charts: 4th - 10th September 2013
Scrobbled... Last.fm Streamed... Spotify UK Grown... Next Big Sound 1. Lady Gaga - Applause 1. Avicii - Wake Me Up 1. One Direction 2. Arctic Monkeys - Do I Wanna Know? 2. Miley Cyrus - We Can’t Stop 2. Shakira 3. Ellie Goulding - Burn 3. Robin Thicke - Blurred Lines 3. Justin Timberlake 4. Arctic Monkeys - Why’d You Only Call Me When You’re High? 4. JAY Z - Holy Grail 4. Taylor Swift 5. Daft Punk - Get Lucky 5. John Newman - Love Me Again 5. Miley Cyrus
Tagged... Shazam Blogged... Hype Machine Watched... YouTube 1. Avicii - Wake Me Up 1. Geographer - This Is How We Walk On The Moon 1. Miley Cyrus - We Can’t Stop 2. Lorde - Royals 2. Satellite Stories - Campfire 2. Lady Gaga - Applause 3. Lana Del Rey & Cedric Gervais - Summertime Sadness 3. Icona Pop - All Night 3. One Direction - Best Song Ever 4. Katy Perry - Roar 4. Adventure Club - Gold 4. Robin Thicke - Blurred Lines 5. Capital Cities - Safe And Sound 5. Haim - The Wire 5. PSY - Gangnam Style
Bought... iTunes UK Shared... Playlists.net Tweeted... Twitter charts - Hype Machine
1. Katy Perry - Roar 1. Avicii - Wake Me Up 1. Fatboy Slim, Riva Starr, Cam’ron - Eat, Sleep, Dipset, Repeat 2. Robin Thicke - Blurred Lines 2. Pharrell Williams - Happy 2. MS MR - Think Of You 3. Lady Gaga - Applause 3. Macklemore & Ryan Lewis - Thrift Shop 3. Icona Pop - All Night 4. Miley Cyrus - We Can’t Stop 4. Swedish House Mafia - Don’t You Worry Child 4. Catcavelli - Cruel Melody 5. Luke Bryan - Crash My Party 5. Bastille - Pompeii 5. Adventure Club - Gold
Consumed... Big Champagne - Ultimate Charts Overall... 1. Katy Perry - Roar 1. Robin Thicke - Blurred Lines 2. Robin Thicke - Blurred Lines 2. Avicii - Wake Me Up 3. Lady Gaga - Applause 3. Miley Cyrus - We Can’t Stop 4. Avicii - Wake Me Up 4. Lady Gaga - Applause 5. JAY Z - Holy Grail 5. Katy Perry - Roar Sandbox is published by Music Ally. Music Ally is a music business DIGITAL MARKETING SERVICES Contact Music Ally: information and strategy company. We focus on the change taking place 22 Peters Lane in the industry and provide information and insight into every aspect Campaign support services: London of the business: consumer research analysing the changing behaviour • Strategy EC1M 6DS and trends in the industry, consultancy services to companies ranging • CRM and Email tools Tel: +44 (0)20 7253 7600 from blue chip retailers and telecoms companies to start-ups; and • Digital housekeeping www.MusicAlly.com training around methods to digitally market your artists and maximise • Social networking updates [email protected] the effectiveness of digital campaigns as well as events. We are now • Search and online advertising Registered company number: 04525243 also offering digital marketing services to labels, artist managers, artists • Mobile applications VAT number: 858212321 and other music related companies from campaign advice and strategy through to implementation and execution. • Blogs and online PR outreach • Measuring campaign effectiveness Clients include: Contact Karim - [email protected] or +44 (0)20 72537600 Apple, BBC, EMI, MTV, O2, Orange, Sony BMG, Tesco, to discuss your digital marketing needs. Universal Music, Vodafone, Warner Music, Roadrunner Records, © Music Ally Ltd. For the purposes of personal, private Just Music and Connected Artists use the subscriber may print this publication or move Training services: it to a storage medium; however, this publication is If you have a digital campaign related story for SandBox, intended for subscribers only and as such may not • In house company mentoring be redistributed without permission. Subscribers please contact [email protected] • Workshops agree to terms and conditions set up on the Music Ally website, except where a separate contract takes • Digital briefings precedence. Music Ally has taken all reasonable If you’d like to talk to us about our digital marketing/mentoring • Digital MOT sessions endeavours to ensure the validity of all items reported training services, consultancy or specific research services, within this document. We do not assume, and hereby please contact Karim Fanous [email protected] Music Ally has delivered digital marketing training sessions for a disclaim, any liability for loss or damage caused by wide range of clients including Universal Music, EMI, AIM/London errors or omissions. In particular the content is not intended to be relied upon in making (or refraining Connected and many individuals If you’d like to subscribe, add new subscribers, or talk about from making) investments or other decisions. We cannot be held responsible for the contents of any a corporate deal please contact [email protected] Check out Music Ally’s digital marketing courses here linked sites.
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