PR and Industry Comms Report September2017.Pdf

PR & Industry Communications Report September 2017 visitcornwall.com facebook.com/ilovecornwall twitter.com/ilovecornwalluk twitter.com/lastminutesw youtube.com/cornwalltouristboard instagram.com/lovecornwalluk plus.google.com/+visitcornwall pinterest.com/ilovecornwall #loveCornwall linkedin/company/visit-cornwall twitter.com/vc_b2b TOTAL ACTIVITY AND RESULTS TO DATE FOR 17/18 AVE Results Press releases Destination Destination Industry / Visit & media requests Total coverage - UK coverage - overseas Cornwall coverage April £437,836 £387,211 £43,750 £6,875 Publication Media Request Highlights May £189,835 £80,585 £68,750 £40,500 Four Magazine Submitted suggestions for future press trip June £573,906 £508,281 £46,875 £18,750 July £569,375 £240,000 £318,750 £10,625 BBC Southwest Rosamunde Pilcher filming August £ 674,750 £221,000 £674,750 £8,750.00 The Guardian Assisted in feature re Brexit September £252,000 £241,250 £10,000 £750 Coast Provided contact details for Mousehole Christmas lights October November Family Traveller Magazine Liased re Cornwall shortlist December Robson Green's Coastal Adven- Supplied additional raw video footage January tures February Telegraph Magazine Provided contact details for a ressurrection of Cornish industries feature March TOTAL £2,697,702 £1,678,327 £933,125 £86,250 Activity No. of individual pieces of coverage Number of press trips April 14 2 May 26 7 June 49 10 July 35 10 August 59 11 September 12 20 October November December January February March TOTAL 195 60 2 3 COVERAGE Press trips4 UK highlights Publication Feature Press Trip Date Gourmet Traveller Gourmet food trip for top tier Australian 3 - 10 September publication National Geographic Cornwall travel feature 6 - 10 September Magazine Die Welt (German Hotel travel review September newspaper) South Wales Argus Hotel travel review September Simplyemma.co.uk Hotel travel review September Gourmet Traveller Photography itinerary 12 - 15 September GQ Falmouth feature - assisted with train 12 - 15 September travel Conde Nast Traveller Falmouth feature - assisted with train 12 - 15 September travel Daily Star Lizard feature 16 - 18 September 9 x International Food is GREAT, ideally combining with a 18 -24 September press trips foodie event Ryanair Cornwall destination video 27 - 30 September Gay Star News South East Cornwall - assisted with train 29 Sept - 1 October travel TOTAL 20 4 5 UK highlights UK highlights Overseas highlights 6 7.

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