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News Credibility and Blogs: Exploring the Effect of Blog Use on Perceptions of News Credibility Brigham Young University BYU ScholarsArchive Theses and Dissertations 2010-12-02 News Credibility and Blogs: Exploring the Effect of Blog Use on Perceptions of News Credibility Daniel Spencer Duerden Brigham Young University - Provo Follow this and additional works at: https://scholarsarchive.byu.edu/etd Part of the Communication Commons BYU ScholarsArchive Citation Duerden, Daniel Spencer, "News Credibility and Blogs: Exploring the Effect of Blog Use on Perceptions of News Credibility" (2010). Theses and Dissertations. 2380. https://scholarsarchive.byu.edu/etd/2380 This Thesis is brought to you for free and open access by BYU ScholarsArchive. It has been accepted for inclusion in Theses and Dissertations by an authorized administrator of BYU ScholarsArchive. For more information, please contact [email protected], [email protected]. News Credibility and Blogs: Exploring the Effect of Blog Use On Perceptions of News Credibility Daniel Duerden A thesis submitted to the faculty of Brigham Young University in partial fulfillment of the requirements for the degree of Master of Arts Quint Randle John Davies Clark Callahan Department of Communications Brigham Young University December 2010 Copyright © 2010 Daniel Duerden All Rights Reserved ABSTRACT News Credibility and Blogs: Exploring the Effect of Blog Use On Perceptions of News Credibility Daniel Duerden Department of Communications Master of Arts News credibility studies have been around since radio and television began competing with the newspaper industry for consumers’ attention. However, at this time, the news industry is experiencing a shift in medium as the Internet is quickly becoming the predominant source by which many get their news. Due to the free and independent nature of the Internet and the rise of blogging as a source by which people get news and information, audience perception of what constitutes a credible source needed to be examined. This study took the dimensions of news credibility that have been set in previous studies and compared them against an individual’s news blog use to see if there was any change in what was important in measuring credibility. Through these comparisons, the measure that was used in previous studies did not seem deep enough and did not produce the expected outcome. Barely touching on each dimension, this study calls for individual studies on each dimension that would provide a better look at how credibility is perceived by news blog users. Keywords: blogging, news credibility, new media, journalism Brigham Young University SIGNATURE PAGE of a thesis submitted by Daniel Duerden The thesis of Daniel Duerden is acceptable in its final form including (1) its format, citations, and bibliographical style are consistent and acceptable and fulfill university and department style requirements; (2) its illustrative materials including figures, tables, and charts are in place; and (3) the final manuscript is satisfactory and ready for submission. __________________________ __________________________________________ Date Quint Randle ________________________ __________________________________________ Date John Davies ________________________ __________________________________________ Date Clark Callahan ________________________ __________________________________________ Date Steven R. Thomsen ________________________ __________________________________________ Date Garold Barton !()92%B3%&BAG2AGF AGEB1H0G6BA%YYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYY 6G2E(GHE2%2I62P%YYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYY 2PF%&E216)696GR%(A1%GF%2(FHE2F%YYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYY 09B446A4V%AG2EA2G%&E216)696GR%(A1%09B4%&E216)696GR%YYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYY )720G6I6GR%(F%(%W(0GBE%B3%2PF%&E216)696GR%YYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYY B06(9%?P(E2A2FF%(A1%2FCBAF6)696GR%6A%2PF%&E216)696GR%YYYYYYYYYYYYYYYYYYYYYYYY &BA09HF6BA%YYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYY 2G5B1F%YYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYY (@C92%YYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYY #(E6()92F%YYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYY 2FH9GF%YYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYY !EHFGPBEG56A2FF%YYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYY 2CBEG2E%!E(6A6A4%YYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYY !6@296A2FF%YYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYY )720G6I6GR%YYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYY B06(9%&BA02EA%YYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYY =6F0HFF6BA%YYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYY !6@296A2FF%YYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYY B06(9%&BA02EAF%YYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYY 2CBEG2E%GE(6A6A4%YYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYY )720G6I6GR%(A1%!EHFGPBEG56A2FF%YYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYY !205AB9B460(9% 563G%YYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYY 6@6G(G6BAF%YYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYY H442FG6BAF%3BE%3HGHE2%E2F2(E05%YYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYY &BA09HF6BA%YYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYY ?CC2A16Q%?X% HEI2R%YYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYY 232E2A02F%YYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYY iv Introduction In early January 1999, one simple post on a website by a man working out of his basement would change the way journalists, news editors and producers operated. Matt Drudge, a manager at the CBS Studios gift shop, armed with nothing but a computer and his personal website dedicated to providing news and gossip from Hollywood and Washington D.C. broke the news on the Monica Lewinsky scandal, beating Newsweek to the punch in the process (Perlmutter 2008, p. 59). He posted: NEWSWEEK KILLS STORY ON WHITE HOUSE INTERN X X X X X BLOCKBUSTER REPORT: 23-YEAR OLD, FORMER WHITE HOUSE INTERN, SEX RELATIONSHIP WITH PRESIDENT. (Drudge, 1998) Within the next week, Newsweek printed the story. However, the damage had been done and a new era of gate-keeping had begun. Now journalists and editors had to be on guard so as to not be scooped by the ever-watchful citizen journalist and his or her blog. David Perlmutter (2008) explains, “It was the world turned upside down— ‘blind chaos in media circles,’ indeed—and the great snowball of the alternative media challenging the mainstream media began” (p. 59). He continues, Internet news, the rise of outsiders, the warlike culture of modern politics, and a huge demand for up-to-the-second news to fill Websites and twenty-four-hour news operations of big media have combined to kill the news cycle as we knew it. Since Drudge’s post, big media worry about being scooped not only by their competitors in the large glass- and-steel buildings down the street but by the millions of voices online. (p. 59) 1 This worry of being scooped has, according to Perlmutter (2008), created an “anxiety about whether to withhold before verifying, [a] dread of outing by independents both reliable and fantastic, of what is out there in the world” (p. 60). This has created a new paradigm on how information is collected and disseminated, as the traditional gatekeepers now have to make way for the everyman. It brings up new questions on what the audience perceives as reliable, and credible. In one recent Pew Institute (2008) study that looked at the perceived credibility and believability of print and television sources, found that audiences have slowly begun to express more skepticism about what they read, see and hear from the varying news outlets. For example, the study points out ten years ago, 41 percent of news consumers rated the Wall Street Journal as believable. That number has since dropped to 25 percent. This trend is also seen in other printed sources such as The New York Times and Newsweek. Television exhibited a similar trend, with CNN dropping from 42 percent to as low as 28 percent in 2007 and 30 percent in 2008. Interestingly enough, in spite of increased popularity
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