Special Your Trade Journal We Build Business Is Also Available Online Details on Page No

WTM Special Your Trade Journal We Build Business is also available online Details on page no. 04 Vol. 8 | Issue 1 | November 2017 | Pages 56 | `50 www.traveltradejournal.com

Travel Trade Journal (TTJ) • Volume 8 • Issue 1 • November 2017 Team Sampan From the Editor’s Desk Editor & Publisher : Ravi Sharma Senior Editor : Sudipta Saha Sr. Assistant Editor : Rachita Sehgal Bureau Head (West) : Prashant Nayak Assistant Editor : Bharti Sharma Reporter : Shivangi Gupta Contributing Editor : Gurjit Singh Ahuja Consulting Editor : Sonia Dutt Sr. Designer : Subhash Chaudhary Designer : Shivnath Sr. Marketing Manager : Sonika Bohra Marketing Manager : Sameer Singh Project Co-ordinator : Neha Sharma Business Consultant : Sanjeev Gosain Dear friends, Bureau East Head : Partha Chatterjee Manager PR : Ankit Dixit ay be it’s the changing season, or the festivities that have just concluded or Photographer : Parth Sharma simply the expectations for the World Travel Mart (WTM) this year, who knows, Asst. Manager Administration : Kuldeep Singh Mbut whatever it is, it has surely inspired the industry (including ourselves) to put its best foot forward and make the most of the upcoming peak season. Yes it’s System Co-ordinator : Rahul Tahilramani time for inbound tourism to grow, and TTJ wishes all its domestic tour and inbound Circulation Assistant : Shivani Verma tour operators a wonderful revenue generating time ahead!

Talking about inbound, our inbound special issue focuses on the various facets Email: of Incredible India and we have tried our best to bring to you a plethora of products [email protected] from its vibrant basket. TTJ appreciates the incredible step taken by the Ministry of Tourism in order to preserve the heritage monuments for the future by launching their ‘Adopt a Heritage’ project. TTJ looks forward to it and believes that this will give a Editorial and Marketing Office : boost to inbound tourism. Sampan Media Pvt. Ltd., B-7/114A 3rd Floor, Safdarjung Enclave, New Delhi – 110049 Ph: 9560264443, [email protected] Come and enlighten yourself with some tourism knowledge as we at TTJ bring to you a plethora of first hand tourism news. Happy Reading! All information in Travel Trade Journal (TTJ) is derived from sources we consider reliable. It is passed on to our readers without any responsibility on our part. Opinions / views expressed by third parties in abstract or in interviews are not necessarily shared by us. Material appearing in the magazine cannot be reproduced in whole or in part(s) without prior permission. The publisher assumes no responsibility Happy Reading! for material lost or damaged in transit. The publisher reserves the right to refuse, withdraw or otherwise deal with all advertisements without explanation. All advertisements must comply with the Indian Advertisements Code. The publisher will not be liable for any loss caused by any delay in publication, error or failure of advertisement to appear. Owned and published by: Ravi Sharma, Editor & Publisher, 18/3, Railway Colony, Sarojini Nagar, P.S. Chanakyapuri, New Delhi 110021 and printed on his behalf at Modest Graphics (P) Ltd. C-53, DDA Shed Okhla Industrial Area, Phase-I, New Delhi - 110020. Ravi Sharma [email protected]

november | 2017 www.traveltradejournal.com 3 ABOUT TRAVEL BUSINESS MART

ith a variety of tourism products to offer, Different from other traditional marts in the India is certainly one of the rapidly country, TBM will have pre-scheduled one-on-one Wgrowing tourism markets across the meetings under the seller’s sole discretion. The mart globe. Attracting travellers across segments like can accommodate approximately 25-30 meetings a business, leisure, MICE etc, India has marked its day per seller. TBM is a catalyst that will enhance footprints in the global travel market. For instance, the buyer seller relationship providing world-class it is predicted that the total addressable travel networking and business opportunities. market in India will be US$ 40 billion by 2020. The buyers category will be an amalgamation India is gradually becoming a preferred of Corporates, Travel Companies, Professional destination for various tourism products. Conference Organisers, Travel Management Thus, understanding the potential of Companies, Event Planners, Wedding Planners, Eastern India, TBM will be conducting and Film Companies. LWVÀUVWHYHUEXVLQHVVWUDYHOPDUW in the business hub of East TBM will provide destination sellers and travel India ‘Kolkata’. service providers, a crucial business platform to PHHWKXQGUHGVRIEX\HUVDORQJZLWKPDQ\TXDOLÀHG hosted buyers from other major Indian cities. WHY TBM BM is a trade show with a difference, and the Tdifference is the commitment of 100 per cent quality business meetings. The Business We Build Business Travel industry in India is growing and is gradually seen as a specially dedicated market ZLWKDGHPDQGRIGLIIHUHQWQLFKHSURGXFWVVSHFLÀFQHHGVLQNHHSLQJZLWKJOREDOWUHQGV th th The tourism segments such as MICE, Wedding, Travel Technology and Luxury on 15 -17 February, 2018 the other hand are rapidly increasing as it enters a new phase where noticeable utilisation by the well heeled Indian traveller is creating huge markets universally. KOLKATA, INDIA

WHY ATTEND WHY EXHIBIT Business Travel, MICE and Luxury Buyers: Explore business opportunity with us Pre-scheduled meetings up to 25 one-on-one The Right Buyers – We will identify high Showcase your meetings every day with the highest quality buyers. value target buyers who can contract Networking: Networking during lunch and evening events business. with more than 500 buyers. destinations, products Media: Access editors and journalists exclusively from leading media The Right Time – We help you platforms. meet a large number of your Advantage: Excellent value and return on investment. The participation target audience one-on-one. and services directly packages include quota for hosting buyers of your choice. The Right Place - You, your customers, media and your to key decision makers networks, all under one EXHIBITOR PROFILE roof in a world-class National Tourist Organizations and Convention and Visitors Bureau | setting. State Government Tourism Departments and Convention and Visitors Bureau | Business/MICE/Luxury Tour Operators and Travel Agents | Hotel Chains, Hotels and Resorts and SPA | Destination Management Companies | Airlines | WWW.TRAVELBUSINESSMART.COM Car Rentals | Cruise Lines | Travel Technology | MICE Venues | Filming Locations. VISITOR PROFILE For Participattion contact: For more information: Corporate Travel Planners|PCOs|Travel Agents catering to Business, MICE and Luxury Segments |MICE Travel Managers and Buyers | Technology Buyers | MICE Organizers and Managers | Business Travel Sonika Bohra Email : [email protected] Sanjeev Gosain Mob: +91 8700029682 Managers and Buyers | Wedding Planners | Film Destination Buyers | Travel Associations/ Film Associations ABOUT TRAVEL BUSINESS MART ith a variety of tourism products to offer, Different from other traditional marts in the India is certainly one of the rapidly country, TBM will have pre-scheduled one-on-one Wgrowing tourism markets across the meetings under the seller’s sole discretion. The mart globe. Attracting travellers across segments like can accommodate approximately 25-30 meetings a business, leisure, MICE etc, India has marked its day per seller. TBM is a catalyst that will enhance footprints in the global travel market. For instance, the buyer seller relationship providing world-class it is predicted that the total addressable travel networking and business opportunities. market in India will be US$ 40 billion by 2020. The buyers category will be an amalgamation India is gradually becoming a preferred of Corporates, Travel Companies, Professional destination for various tourism products. Conference Organisers, Travel Management Thus, understanding the potential of Companies, Event Planners, Wedding Planners, Eastern India, TBM will be conducting and Film Companies. LWVÀUVWHYHUEXVLQHVVWUDYHOPDUW in the business hub of East TBM will provide destination sellers and travel India ‘Kolkata’. service providers, a crucial business platform to PHHWKXQGUHGVRIEX\HUVDORQJZLWKPDQ\TXDOLÀHG hosted buyers from other major Indian cities. WHY TBM BM is a trade show with a difference, and the Tdifference is the commitment of 100 per cent quality business meetings. The Business We Build Business Travel industry in India is growing and is gradually seen as a specially dedicated market ZLWKDGHPDQGRIGLIIHUHQWQLFKHSURGXFWVVSHFLÀFQHHGVLQNHHSLQJZLWKJOREDOWUHQGV th th The tourism segments such as MICE, Wedding, Travel Technology and Luxury on 15 -17 February, 2018 the other hand are rapidly increasing as it enters a new phase where noticeable utilisation by the well heeled Indian traveller is creating huge markets universally. KOLKATA, INDIA

CKGS expands its footprint as it opens up new Thai Visa Application Pride Group of Hotels launches its new Resort in Puri Centres across India ride Group of Hotels, one of the most aving successfully managed the Thai Visa Application Centres in Western Psuccessful hotel chains in India has HIndia, Cox & Kings Global Services (CKGS), has now been empanelled by the launched its latest resort at Puri, Odisha. The Royal Thai Embassy in Delhi and the consulates in Chennai and Kolkata to expand hotel is known as Pride Ananya Resort Puri. With its services across the country. The new centres located in New Delhi, Chennai and this addition Pride Hotels has increased its Kolkata are now operational. In the next phase of operations, offices will be open presence in Eastern part of India. Pride Ananya in tier II and III cities that have huge traffic from India to Thailand. Resort Puri offers resort-style accommodation All those intending to avail of a Thai tourist, transit or non-immigrant visa can for all those looking for a revitalising escape walk into any of the centres. The service is open to customers and travel agents/ from maddening city crowd and smog. It offers tour operators as well. CKGS values its customers and travel agents who avail a mesmerising view of the city and the local services from their respective offices. attractions that surround this charming hotel in Puri, along with giving you a clear sense of business being one of the best business hotels Emirates and flydubai partnership in Puri. A beautiful oceanfront get away, makes Ananya resort a prettily serene hotel in Puri. announces first codeshare routes Pride Ananya Resort dishes out modern luxury, grand architecture and excellent interior with 80 ollowing the commencement of their partnership, Emirates and well-appointed rooms that will make your stay Fflydubai announced that Emirates will expand its network to worth a memory. 29 flydubai destinations across three continents. The new partner network, through its codeshare, will offer greater frequency and easier access to more global destinations with the advantage of Sarovar Hotels adds muscle in connecting baggage to the final destination. Passengers can book on Emirates.com, through the Emirates contact Centres or travel Bengaluru; takes over a new agents network for travel.Throughout the customer journey, hotel Emirates and flydubai will deliver a product experience reflective of their unique brand characteristics. When booked together, Emirates xpanding its strong portfolio passengers will receive complimentary meals and enjoy Emirates’ ESouthern India, Sarovar Hotels announces checked baggage allowance on flights operated by flydubai in both the signing of its latest hotel in Bengaluru, La Business Class and Economy Class. Marvella Sarovar Premiere. This development marks Sarovar’s strengthening presence in the garden city of the country. La Marvella Marriott International expands footprints Sarovar Premiere, Bengaluru – Jayanagar, is Sarovar’s fifth hotel in the city after Davanam in India with the opening of Fairfield by Sarovar Portico Suites, RBD Sarovar Portico, Park Plaza and Radha Hometel. La Marvella Marriott Indore Sarovar Premiere is promoted by SVG Exports arriott International, announced the opening of its brand new offering all facilities and services of an upscale Mhotel in the city – Fairfield by Marriott, Indore. The hotel major 5 star business hotel located in Jayanagar. With currently has nine Fairfield by Marriott properties, joining a portfolio 102 rooms, a multi cuisine restaurant and a of 90 hotels across 15 brands in India. Fairfield by Marriott is fast lounge bar, the hotel ensures guests a great gaining popularity in Asia and India since its launch in the region stay. An Italian specialty restaurant will soon be in 2013. The brand is an established leader in the moderate-tier introduced to bring a unique culinary experience segment catering to the needs of India’s next generation traveller, to guests. who is looking to be productive on the road. It is known for its well- designed rooms, reliable service and offers customers exceptional value. Located in the business hub of Indore, The Fairfield by TripShelf partners with Abu Marriott, Indore offers 106 guest rooms, banqueting and meeting Dhabi to promote tourism room facilities with modern technology, a well-equipped business center and a state-of-the-art fitness center. ripShelf, India’s first holidays market Tplace that connects travel-seekers with tour operators from around the country, recently announced a strategic partnership with Abu Lemon Tree Hotels expands presence Dhabi to encourage outbound tourism in the city. Abu Dhabi is the capital of United Arab in Patna and Alwar Emirates and a popular travel destination in the emon Tree Hotels, India’s largest hotel chain in the mid-priced middle-east region with over 4.5 Mn tourists Lhotel sector as of June 30, 2017 (according to Horwath HTL visiting it in 2016. As a part of this partnership India), recently announced the formal opening of its two refreshing TripShelf will encourage online discovery of hotels, Lemon Tree Premier, Patna and Lemon Tree Hotel, Alwar, Abu Dhabi’s exotic locations and provide marking their entry into these historic cities. Lemon Tree Hotels the online traveller a variety of packages to (LTH) is India’s third largest hotel chain overall, in terms of choose from a large number of verified sellers. controlling interest in owned and leased rooms, as on June 30, 2017, TripShelf is a tech-enabled online marketplace according to Horwath HTL India. Lemon Tree Premier, Patna boasts that empowers more than 350 tour operators of plush and stylish interiors and charms its visitors with large glass through technology and helps them offer their doors and a beautiful fountain in the driveway, a contemporary budget and luxury services to travellers across lobby accentuated by a serene Buddha sculpture and remarkable India. modern art.

6 NOVEMber | 2017 www.traveltradejournal.com

Incredible India

Q Do you believe Maharashtra be offered by shack owners. I am Tourism is ready to receive more certain these initiatives will increase Maharashtra is ready for tourist footfalls from the globe? the tourist footfalls in the State. A Yes, I believe Maharashtra Tourism is ready to receive more tourist influx Q How are you planning to sustain more tourists from the from the world. It is important for the tourism interest in the state? MTDC to leverage new prospects in the A We are initiating new avenues globe tourism sector. The state has signed of tourism to retain the interest of Memorandum of Understanding tourist in the State. As our ongoing Tourism in Maharashtra has grown rapidly with (MOUs) with various private players vision of sustainable tourism, it is an increase in arrival of visitors from across the such as Etihad Airways, Jet Airways, our responsibility to respect our Ola cabs, Airbnb to name a few to set natural heritage and conserve and globe that has shown interest in the rich culture up a mutual system of cooperation safeguard it. Eco-sensitive zones will and heritage of the state. Maharashtra Tourism based on the respective expertise, to be identified by the Maharashtra Development Corporation (MTDC) is persistently create positive travel experiences for Tourism Development Corporation both domestic as well as international in areas including the hill stations, adding value by launching various activities and visitors in Maharashtra. coastlines and spiritual sites, where initiatives in order to boost tourism in the state. TTJ Till now, there has been no diesel and petrol vehicles will not be opportunity for Indians to board permitted and only battery-operated speaks to Shri Aashutosh Rathod, Joint MD, MTDC international luxury cruise liners. Flying or e-vehicles will be allowed for zero to know his view on Maharashtra’s growing tourism to other countries to take international pollution. initiatives. cruises was the only option. However, the scenario is changing with the Q What are the tourism segments/ Prashant Nayak shipping ministry, state government new circuits that you will be and Mumbai Port Trust launching promoting in your state? several initiatives to make Mumbai A Maharashtra is the only state the Gateway to International Cruise which offers txperiential tourism in India. Immigration and the docking to the travellers of all age groups. process for cruise vessels will be Experiential travel refers to tourism made easier with the goal of making in which people emphasise on (Mumbai) Maharashtra as the hub. experiencing a destination by The Government has also initiated a relating to its history, local and year long carnival with other tourism culture offerings. Maharashtra sectors such as medical, adventure offers high-class lodging facilities, and cruise tourism. natural trails, adventurous activities, which suit the requirement of the Q Tell us about the measures MTDC travellers. We do understand the is taking to promote heritage/wildlife/ need of the modern travellers and beach tourism, the main interest of offer a memorable travel experience the global audience when in India? to all. The concept of social tourism A Maharashtra is the only state was re-introduced on Paryatan to have five World Heritage sites, Parv. Social tourism is about which are largely visited by tourists visiting places where social welfare and are promoted by MTDC. The activities take place. Recently in Tourism Department and MTDC the historic city of Aurangabad will soon prepare a QR code for all the second ‘International Buddhist heritage structures in South Mumbai Festival for social and culture that will deliver detailed information relationship’ was organised to

Shri Aashutosh Rathod and images of the structure on their encourage and develop Buddhist phone. The visitors will now get an Circuit in the State. opportunity to use their smartphone’s camera to get appropriate information Q What are the plans for of the heritage building in town. Maharashtra Tourism for 2018? The Government of Maharashtra is Maharashtra offers many lures A The hoteliers, travel agents, for wildlife and nature tourism. tour operators and tourism planning to initiate a beach shack policy to This fast-growing sector also offers professionals are identifying new encourage beach shacks along the coastal employment and income prospects to prospects in the state, which aims areas and coastline where basic facilities local communities. While encouraging to provide an inimitable experience nature and wildlife tourism, we to the travellers. We are ready to such as medical aids, toilets, furniture, fire must keep in mind the requirements meet the growing demands and cover will be offered by shack owners. I of their sustainability. The state expectations of future tourist am certain these initiatives will increase the government is also taking steps to influx in the state in coming years. protect these national parks. MTDC The Maharashtra Government has tourist footfalls in the State. with its stakeholders are offering proposed to transform units of amenities like stay, safaris, jeep rides selected forts into heritage hotels. for travellers to promote wildlife This proposal was part of the state tourism. government’s consultation paper The Government of Maharashtra on Tourism Policy 2016, which plans is planning to initiate a beach shack to tap the tourism potential of over policy to encourage beach shacks 350 forts. This strategy will assist along the coastal areas and coastline to create one million employments where basic facilities such as medical and attract investments worth of aids, toilets, furniture, fire cover will `30,000 crore in five years.

8 NOVEMber | 2017 www.traveltradejournal.com Special Focus H E Paul Kagame to be honoured with the World Tourism Award 2017 for visionary leadership at WTM H E Paul Kagame, President, The United Republic of Rwanda, will be honoured with The World Tourism Award 2017 for Visionary Leadership on November 6, 2017, on the opening day of World Travel Market London, at the Excel Center. H E Kagame will be honoured at the annual World Tourism Awards Ceremony, th celebrating its 20 Anniversary, co-sponsored by Corinthia Hotels, The New H E Paul Kagame York Times, and Reed Travel Exhibitions. Peter Greenberg, CBS News Travel this has encouraged even more foreign investment in the tourism Editor and world-renowned travel expert, will host the award presentation. sector. he World Tourism Award for Visionary Leadership is being presented to H E President Paul Kagame Tin recognition of H E Paul Kagame’s visionary leadership through a policy of reconciliation, sustainable tourism, wildlife conservation, and economic development attracting major hotel investment, resulting in the remarkable turnaround that has led to Rwanda’s rise as one of the leading tourism destinations in Africa today. Under the visionary leadership of H E President Paul Kagame, Rwanda has achieved remarkable tourism success and has been established on the global stage as a leading sustainable tourism destination in Africa today. Tourism, Rwanda’s number one foreign exchange earner, has played a crucial role in the country’s development. Revenue from tourism has doubled from $200 million USD in 2010 to $404 million USD in 2016 indicating an annual average increase of 10 per cent, surpassing the National Export Strategy II target in 2016 by 13 per cent. Over 1.3 million tourists visited Rwanda in 2016. Visitor arrivals for the same period (2010-2016) have increased by 12 per cent annually against a backdrop of UNWTO arrivals in global emerging markets bench- marked at 3.3 per cent for the same period. The tourism sector in Rwanda is expected to grow at 15 per cent per annum. As a preferred investment destination, Rwanda has instituted several initiatives to ensure a conducive environment for business. To date, Rwanda is considered as the second competitive destination for business in Africa according to the 2017 WEF Global Competitiveness Report, and NOVember | 2017 www.traveltradejournal.com 9 Incredible India

erala Tourism has been will plan, evaluate, monitor and witnessing perennial audit the new spots, their scope and Kerala is indeed a growth trajectory over maintenance. Under the project, the last five years. Kerala unexplored and pristine spots will hasK hosted 10,38,419 foreign be identified and committees will trendsetter in the Indian tourist arrivals during 2016, with an decide about their maintenance increase of 6.23 per cent. In 2016, without spoiling their tranquility. tourism industry the total number of tourist arrivals Furthermore, Kerala Tourism is Kerala Tourism is committed to the concept of in Kerala stood at 1,42,10,954 with implementing ‘Barrier Free Kerala an increase of 5.8 per cent from the Tourism’ this year, which shall Responsible Tourism wherein the local community last year. The UK, the USA, Saudi result in creating accessible spaces is benefitted by tourism with the sustained Arabia, France and Germany were to the differently abled and elderly the top five International markets tourists. effort on environment conservation. Shri P Bala for foreign tourist arrivals in 2016. Kerala Tourism has been keen on Kiran (IAS), Director, Department of Tourism, The Tourism Department of promoting the Northern Kerala as a Government of Kerala and Managing Director of Kerala aims to increase domestic favourable tourist destination. To tourists’ arrival by over 8 per cent increase the geographical spread of Kannur International Airport shares the state’s and international tourists’ arrival by tourist arrivals to the state, Kerala tourism plans for 2018. 13 per cent, every year. Furthermore, Tourism has planned to promote its the sole objective is to double the Malabar region aggressively through Prashant Nayak foreign tourist arrivals and increase a 325-crore project. This includes domestic tourist arrivals by 50 unexplored and pristine destinations percent, by 2021. such as Kozhikode, Wayanad, Shri Bala Kiran says, “Kerala Vekkal, and Kannur. Kerala Tourism tourism has been mostly centred has planned to link up the circuit on leisure and ayurveda. Culture through an exciting river cruise and ayurveda have been amongst project – called Malanadu cruise to the major tourism products that the link eight rivers and backwaters of state offers. Considering the fact Kannur and Kasargod districts. The that India is a young country with nerve centre of the new Malabar 65 per cent population under 35 circuit will be Kannur, where an years, we have started focusing on international airport is coming up. the activity and adventure front. By With the aim to promote river- this way, we aim to position Kerala cruise tourism, the Government of as a preferred family destination. Kerala has envisioned `300-crore Primarily, the tourism department project for nine rivers in Kannur and of Kerala has been focused on Kasaragod. promoting adventure tourism and “The tourism department has responsible tourism. Kerala will be re- planned to develop adventure and branded as ‘The Land of Adventure’ water parks in order to attract to woo the younger generation of adventure enthusiasts by offering tourists by offering them activity and action and water-based activities. water-based tourism. Moreover, Several adventure parks had been the department has planned to proposed in Upper Sanatorium in develop water based activities such Ponmudi, Wayanad and Kottakal

Shri P Bala Kiran as kayaking, cruise tourism. With in Malappuram on the lines of the prime focus on developing the Jadayupara adventure park. new possibilities to accelerate the Furthermore, the state government growth of adventure tourism, Kerala had allocated `45 crore for the tourism has been working with Prasadam project, Central scheme, The tourism department has planned to the Forest Department. The joint and `120 crore for the Green Carpet endeavour will result in the growth scheme with the aim of beautifying develop adventure and water parks in order of adventure tourism without tourism destinations such as to attract adventure enthusiasts by offering affecting the environment.” Alappuzha, Enranjil, Neyyar and action and water-based activities. The state Shri Bala Kiran also highlights the Thenmala while improving basic development of heritage projects, amenities. Additionally, the state government has planned to develop 10 eco- wherein Kerala tourism has given government has planned to develop tourism circuits to connect various forests priority to three heritage projects, 10 eco-tourism circuits to connect in order to promote green tourism. which includes KodungallurMuziris various forests in order to promote project, Thalassery heritage green tourism.” elaborates Shri project and Alappuzha heritage Bala Kiran. conservation project. Moreover, Kerala Tourism spends around 30 Kerala Tourism has launched first- per cent of its budget on branding of-its-kind initiative–‘PEPPER’ and marketing. The share of digital (People’s Participation for Planning media has gone up in the state’s and Empowerment through advertising and marketing budget. Responsible Tourism) project It accounts for 20 per cent of the across the state in order to promote total in its latest campaign. The state unexplored destinations. Under tourism also contemplated on the Responsible Tourism Mission, need of improving its social media PEPPER tourism project envisages presence as it becomes easier for people’s participation in the process the tourism board to create buzz of tourism planning. PEPPER project for promoting new destinations.

10 NOVEMber | 2017 www.traveltradejournal.com

Tradeline With global competition, the Indian inbound travel story still needs a monumental change Tourism in India has a significant potential considering the rich cultural and historical heritage, variety in ecology, terrains and places of natural beauty spread across the country. Though, inbound tourism in India is still at a nascent stage, it has shown great potential and is picking up well. TTJ speaks to varied people in the travel and hospitality industry for their insights and opinion on the growing inbound travel. Prashant Nayak he Indian tourism and on hotel rates which are high is not international airports and more Also, according to Sabina, hospitality industry has feasible. After all, India is competing developed highways. Infrastructures technology has played an important emerged as one of the key as a destination against a lot of more should be geared up. Good air- role in boosting inbound tourism. drivers of growth among nimble destinations nearby who connectivity not only from major Today, a potential tourist can process theT service sector in India. Tourism is have a lot to offer. traffic generating markets but within a visa by the click of a button. A also a potentially large employment According to a report from the country to visit various tourist dedicated Incredible India 2.0 app generator besides being a significant Ministry of Tourism, India witnessed sites coupled with good fleets of offers extensive information such source of foreign exchange for the foreign tourists arrivals go up by surface transport services, trained as tourist zones, dedicated help manpower, evening entertainments, lines, seamless interface, inclusion shopping malls would be needed to of various languages and more has sustain the inbound growth.” been put in place to aid tourists find Infrastructure development a simpler way of discovering the cannot be the responsibility country. of Government alone. This will “One of the challenges faced need a liberal thinking in tourism today is that a lot of unique and development approach. A tourism less explored destinations are approach supporting the private overlooked by tourists owing to lack sector and foreign investments of awareness. India has so much to in infrastructure projects with tax offer in terms of refreshing locales. incentives have to be adopted. There is huge potential which is Sabina Chopra, Managing Director, untapped and with the right utilisation RCI India says, “Indian tourism has of promotions and marketing gone through a complete evolution strategy can be made successful.

Prashant Narayan Sabina Chopra country. Speaking to most of the people, 9.7 per cent with 8.80 million visitors it was found that cleanliness, in 2016. According to the Economist safety, infrastructures and hygiene Intelligence Unit, foreign tourist were the main topic of attention in arrivals are expected to grow to up inbound travel. However, it has to be to 12 million by FY2019. understood that they are the basics Shreedhar. V, Director of Sales of tourism and if these details are & Marketing, Radison Blu Alibaug, taken for granted and not delivered, states, “Online hotel bookings in the destination soon loses its charm. India are expected to grow due to Prashant Narayan, Country Head, the increasing penetration of the FCM-Incoming, India, tells, “From internet and smart phones. The the perspective of inbound tourism, overall trends therefore, has been India has just opened up to the world healthy with foreign tourist arrivals Om Prakash Anish Kumar by granting ease of visa processes, increasing year on year. However, getting the act of cleaning of the the pie of inbound tourists needs to in the past decade. The focus of the Another focus area is that of safety areas around the monuments, be evenly spread across all states in original campaign- Incredible India is and security. While there have been investing in the infrastructure, etc. India.” now shifting completely under the stringent measures being taken, However, we still have a long way Shreedhar feels India is enjoying a new vision of Incredible India 2.0. there is still a lot to be addressed. to go. The perception is still of a long good visibility in the global markets The focus is to now drive tourism With the awareness of responsible haul destination, unique experiences, thanks to the visits by our Prime through cultural aspects such as tourism and active promotions such but not an easy destination to travel. Minister Shri Narendra Modi. India natural heritage, spiritualism and as ‘AtithiDevoBhava’ there is a sense Also, the negative reports of incidents is a relatively safe destination when promoting India’s traditional roots. of inclusiveness towards foreign with travellers do not help.” compared to other destinations. An initiative under the revolution that tourists,” elaborates Sabina. Prashant also points out factors We have a rich culture and heritage I would like to particularly call out is India being a land of ancient like better surface transport and to garner interest to visit India. The the ‘Adopt a Heritage’ campaign. culture and history, it offers rich more hotel rooms under various Government has taken some steps in This has understandably become an reserves to meet the expectations of categories need immediate the right direction like visa on arrival active inventiveness of the Indian all categories of inbound travellers. attention. Ease of time taken at for many countries which is certainly government, encouraging students India can satisfy the expectations immigrations, visas on arrival at more helping the flow of inbound tourism. in maintaining world heritage sites. of multi-focussed inbound tourists seaports, etc, will help further uplift Further Shreedhar explains, This is an innovative approach in ranging from history, culture, inbound travel. Presently, getting “We need to provide more hotels, making sure our monuments and adventure, wildlife, education, our costs right, especially the GST more airlines to service India, more natural heritage is preserved.” medical, business tourism and Contd. on page 14 12 NOVEMber | 2017 www.traveltradejournal.com News Mahan Air introduces new flight between Tehran and New Delhi In order to serve the growing traffic demand between India and Iran, Mahan Air announces the launch of new flight between Tehran and New Delhi from November 22, 2017. With this addition of frequency direct flights between New Delhi to Tehran will be operated as many as four times per week with wide-bodied Airbus aircraft based on following schedule . uesday, Friday and hospitality onboard and seamless expansion is part of our strategy of market,” says Shallin Magoo, VP- Saturday transit at Tehran. The flight offers exploiting the strategic location of Aviation, Mahan Air GSA–India. Flights W5 071 IKA DEL 20:10 – 01:40 convinient connections to Mahan Air Tehran and establish Mahan Air as are open for sale and are available via W5-070 DELIKA 03.00 – 05:15 network across Europe and Middle prominent network carrier, which is all distribution channels of Mahan Air, East. one of the key elements of Mahan including www.travboon.com and Wednesdays “The increase in frequency and Air growth strategy for the India leading OTA’s. W5 071 IKA DEL 20:00 – 03:30 W5-070 DEL IKA 04:30 – 06:45 The schedule meets the needs of passengers looking for shortest travel time to west from India enjoying the renowned Iranian Meliá Hotels International announces two new hotels in Italy

eliá Hotels MInternational has announced the addition of a new five-star hotel in the city of Venice, a destination that has always been an aspiration for the company, according to its Executive Vice President and CEO Gabriel Escarrer. The hotel will open at the end of 2018 after a thorough refurbishment to bring it up the standards expected of a luxury hotel. It will feature 79 rooms, meeting rooms, a signature restaurant and an all-day- dining restaurant. Its patios and unique views of the Grand Canal and the city of Venice will complement the experience of the most discerning guests. The hotel also boasts a privileged location, just a few minutes from the magnificent Doge’s Palace, the monumental National Library of St Mark’s, the famous Bridge of Sighs and the inimitable St Mark’s Square, all major attractions in this beautiful world heritage city. nOVEMber | 2017 www.traveltradejournal.com 13 Tradeline meeting friends and relatives Om Prakash, Director InORBIT Tours speaks, “Inbound Tourism is spread in the length and breadth of our country, which compels the inbound travellers to allocate more number of days, when they think about their visit to India. This helps India to be a destination of more nights compared to many other countries, thereby India earns more foreign exchange. The variety of inbound tourism makes the tourists feel as if they are visiting multiple countries in one country. The regional contrasts offer varied sight- seeing, culture contrasts in costume Mahendra Vakharia Sandy and Vijay and colours, diversified food and cuisine preparations provide a spice countries namely Thailand and Dubai, Anish Kumar, CEO, The Travel impact of social media, platforms of variety.” which attracts over one million Indian Planners feels, “India is becoming such as Twitter, Instagram, Facebook, Almost like everyone else Om tourists each. My recommendation the capital of global wellness as well as social media influencers Prakash feels India has to improve to the Tourism Ministry of India is to destinations. Many travellers choose are driving a silent revolution that the all-round infrastructure and constitute a permanent Joint Council India for mental peace and physical should reap rewards for the inbound provide trouble free facilities and of experts from travel tourism and wellness through yoga and ayurveda tourism industry in India. Secondly, considerably improve hygiene at the the Government and not invite adhoc practices. This segment was never the growth of the hospitality industry tourist attractions. suggestions from time to time. If hit by economic slowdown and with new niches such as hostels and Om Prakash, a veteran in the travel Indian Government and travel many travellers are choosing India homestays is also a silent catalyst industry also says, “My experience fraternity does not work as a joint for wellness and this will help India to the inbound tourism industry. of over 40 years in travel industry is council in a pro-active manner, I am to produce more foreign arrivals. We think that there is still scope available for the betterment of India’s afraid that India’s growth will hamper However, a combination of heritage, for better marketing of India. The inbound tourism as I have travelled the and our neighbouring countries will culture, nature, wildlife with relaxation tourism boards need to become whole world and I am equipped with be benefited.” on the beach is the ideal itinerary more proactive and customer-driven practical experience. We need the For more footfalls, India also International tourists are looking and as well as think ahead. There is a support of Government to rationalise needs to go beyond culture and India is a perfect destination for this lot of scope to harness the power the taxation and to make India a heritage to attract younger crowd combination. Ministry of Tourism of travel bloggers and social media competitive destination. Examples can and the millennials who are looking needs to promote a circuit with by the tourism boards which will be drawn from India’s neighbouring for adventure and fun. all the essence of an Indian feel to surely contribute towards increased attract all those tourist segments to tourist’s inflow into the country.” India .For e.g. Kerala gets nine lakhs Mahendra Vakharia, M D, foreign tourists a year but still none Pathfinders Holidays has an interesting of the International airports in Kerala view which he feels attracts inbound have a direct connectivity to Europe tourists. He mentions, “It is also the or Lakshwadeep is great for Island prolific growth of outbound tourism tourism but still no consideration has from India, who act as the ambassadors been given.” of India while on a tour abroad and Anish also is of the opinion that display Indianness with the culture, none of the Indian websites are music, food, etc and remain the silent attracting traffic to get in to the list influencers. The increase in number of first 10 popular websites of the of flights and airlines operating out of world even though we have 40 crore India due to the increase in outbound internet users. www.incredibleindia. tourism is a direct result in increase of org has to be a popular website seat capacity to bring more number globally. of tourists to India and giving easy India is indeed a veritable treasure access to them. Thus, the visa-on- trove as far as tourism is concerned. It arrival facility is a great initiative and has a plethora of experiences to offer step take by the Government of tourists that are pure indulgence for India, and needs to be effectively and the senses. Given this, we should vigorously capitalised upon.” have tourists making a beeline to the Mahendra points out that more country, however, the share of India in aggressive and strong efforts should terms of international tourist arrivals be put in by the Ministry of Tourism stands at about 1.18 per cent which is in different countries of the world to quite low and does not do justice to promote and market India. Availability the endless treasures that Incredible of hotels in the different categories India has to offer. All stakeholders and budget is also a big help for the need to come together and evolve tourists as every tourist is not willing a long-term strategy to increase the to spend big bucks to stay in five market share in a time-bound and star hotels. Trained and approved focused manner. personnel including guides in the Bloggers, Sandy and Vijay from tourism Industry is the biggest need Voyager said, “The annual growth of the hour and Government of India rate of foreign tourist arrivals in should take this very seriously and India is around 9.7 per cent currently ensure that the stakeholders employ and there is a positive uptrend. The only trained and certified personnel.

14 NOVEMber | 2017 www.traveltradejournal.com

Hot Topic Apni Dharohar Apni Pehchan ‘Initiative’ is synonymous to responsibilities which leads you to a newer tomorrow. India is not only a land of culture and traditions, but is also a land of political parties, several ideas, issues, campaigns and of course ‘Initiatives’. Recently, the Ministry of Tourism launched an initiative, ‘Adopt a Heritage’. Let’s look at what the industry feels about it.

Sudipta Saha

Debjit Dutta Ravi Gosain Jaspreet Singh Bhatia

e have seen several initiatives the companies who adopt these monuments. being launched, few have been Adopt a Heritage plans Companies have to be sound and should have implemented, a few still pending. a good standing in the market otherwise it Travel and tourism is one such to entrust heritage sites/ could bring embarrassment to the Govt. I hope industryW which is full of ideas and if executed monuments and other the Govt will have regular checks and keep in a proper direction, this industry will rapidly tourist sites to private sector vigilance on all the adopted monuments to boom. Over the years, we have seen many make sure there shouldn’t be any misuse of any initiatives but ‘Adopt a Heritage’ seems to companies, public sector of the monuments.” be an interesting campaign launched by the companies and individuals Whereas Debjit Dutta, Director, Impression Ministry of Tourism. There are many hurdles for the development of Tourism Services feels, “This project actually bringing a halt to inbound tourism, the reasons is a very good opportunity for private players are known to us. This initiative is a step taken tourist amenities. The private for their CSR. CSR in travel trade is not that for the amelioration of the heritage which we player or any company who popular, and thus this can be an ideal CSR feel proud of. adopts a heritage would activity for any tourism stakeholder by adopting Speaking to Ravi Gosain, Managing Director, a heritage. It can be a win-win for both the Erco Travels on his view on the same, he become ‘Monument Mitras’ parties and it will be easy for the government mentions, “Adopt a Heritage is a wonderful and adopt the sites. to maintain heritage without any cost. This initiative by MoT, Govt of India because when will not only contribute to the development private players will be involved in day to day of the respective destinations but can also be maintenance then the monuments will appeal surely generate some interest and awareness used as a part of promotional activity and will better in terms of facilities, cleanliness and about the significance of these monuments. help in the marketing of the company who has safety. Sometimes it is impossible for a state He further feels, “Like any other government adopted it.” to maintain all the monuments because of scheme in India, its implementation is the key. huge numbers but when the responsibility is How do they exactly implement the scheme on TTJ Feels given to an individual player, they will focus the ground will determine how successful this on the adopted monument and manage it initiative is. One needs to lay down the guidelines Initiatives are always good but how it efficiently.” very clearly and more importantly, practically is executed and how far it goes is the With a very attractive tagline ‘Preserving the and then stick to its strict implementation. major concern. ‘Adopt a Heritage’ is an Past for the Future’, the project Adopt a Heritage The flip side is that I can see the challenge of ideal project to conserve and preserve plans to entrust heritage sites/monuments and adoption of lesser known sites at locations our monuments for the future but the other tourist sites to private sector companies, beyond the usual tourist circuits. Probably the question is how many of them are being public sector companies and individuals for the government will have to think of something offered for adoption and what about development of tourist amenities. The private more innovative to attract people to adapt such the lesser known sites and how are they player or any company who adopts a heritage lesser known sites. For example, Sirpur which is going to secure their place in the heritage would become ‘Monument Mitras’ and adopt 175 kms from Raipur, I don’t think anybody has map of India. We have witnessed several the sites. shown interest in adopting it. campaigns being launched, and vanishing Jaspreet Singh Bhatia, Director, IceCubes Every project has its own pros and cons and after sometime. But this project, if rightly Holidays, opines that Adopt a Heritage is a this might have some. Sharing on the same line, executed will take India tourism to newer great move by the ministry and it seems that Ravi Gosain comments, “The only concern to me heights and achieve what we have been the government is thinking for the sector. It will is that MoT should be very careful for selecting aiming for.

16 NOVEMber | 2017 www.traveltradejournal.com

Go Global NTO insights on Indian Inbound Tourism The Ministry of Tourism, Government of India, through its 14 offices overseas endeavours to position India in the tourism generating markets as a preferred tourism destination, to promote various Indian tourism products. Similarly, in India we have many NTO (National Tourist Offices) or Representations of various International countries in India. Although, they basically focus on outbound tourism from India, TTJ attempts to know from a few, their understanding of inbound tourism in India Prashant Nayak

he launch of Incredible India campaign in 2002 resulted in a visible spurt in the flow of Tforeign tourists into India and earnings there from which grew at double digit rates until the onset of the financial crisis in 2008. The growth trend resumed after a couple of years of slowdown after 2008 and is gradually growing and has great potential given the country’s huge, barely tapped tourism potential. Recently, a fresh Incredible Hanneli Slabber Ignacio Ducasse Gutierrez Shelly Chandhok India 2.0 campaign, backed by an interactive new website of the inbound sector and hygiene and security. Some have difficult access and do on India’s tourism hotspots everything has to be in place. areas still require advanced not get their share of visitors was launched in September The challenges faced by the technology that should be that they deserve. 27 this year, on World Tourism tourists are seamlessness. implemented to cater to the The Indian tourism sector is Day. Incredible India 2.0 Once in the country, the tourist needs of international tourists. slowly and gradually adapting campaign focuses on specific should not face awkward India has to work a lot to fight to the needs of the international promotional plans, with situations, interruptions, or against the most important traveller by providing better greater emphasise on social connectivity problems. There obstacles for getting larger infrastructural facilities and media, whereas, ‘Adopt A is still low familiarity with India number of visitors. Some of basic services. For example, Heritage’ Project plans to in certain countries and we the concerns that international in hotels they are trying to entrust heritage sites to the need to make it easy to book, tourists come across are security increase the level of cleanliness public sector and private sector buy and visit India. Opening and hygiene issues which should and hygiene. Security has been companies and individuals for up of a more budget model be drastically improved. Then, beefed up in important tourist the development of tourist hotels and accommodation i e people also have concerns areas and especially in five-star amenities. other than five stars, to cater regarding general health hotels to ensure the comfort The States are also active for the middle class traveller and sanitation conditions in and safety of guests. in tourism related activities should encourage inbound India. Infrastructural facilities Shelly Chandhok, Country and have made allocation of tourism. Other than that India should be improved in India, Manager, VITO, Mumbai says, conveniently located lands in is still seen as an expensive especially in terms of train and “The important aspect that is order to setup tourist facilities destination.” road communication. India helping India’s inbound tourism such as accommodation, Thus, improving has rich heritage, however, is the e visa strategy. Similarly, convention centres, infrastructure and information its maintenance should be visa on arrival regulations for amusement parks, shopping dissemination to make the improved so that the beautiful Indian travellers to Indonesia malls, entertainment centres, country and its destinations heritage sites remain in good at no cost and with the deep travel shops, Human Resource attractive for foreigners will be condition and become more cultural connect between Development Centres etc. most essential prior to doing accessible to the visitors.” India and Indonesia are mainly Hanneli Slabber, Country aggressive promotions. Ignacio also points out that attracting Indian visitors to Manager India, South African Ignacio Ducasse Gutierrez, Indian heritage and culture Indonesia. India continues to Tourism speaks, “There Tourism Counsellor, Embassy are the main attractions be the fifth top source market are indeed huge strides in of Spain in India and Director, for foreign travel in India. and growth wise second top supportive government Tourism Office of Spain in India has varied culture and market for inbound visitors legislation but much more has Mumbai India says, “India festivals linked to the cultural into Indonesia. Indonesia to be done. It is also necessary is a fascinating country, it aspects of the country which offers a gamut of experiences to talk about the importance of offers great cultural diversity, becomes a very unique selling which can be covered in a tourism world-wide as a sector. traditions and festivals. It has point. India is blessed with single trip. As rightly said that Inbound tourism in India is now urban cities, great landscapes some extraordinary heritage it’s a destination where luxury getting help due to the e-visa and heritage that entice every sites but they still need a lot is affordable. Likewise with and the new aviation strategy traveller. Being a developing of maintenance and upkeep air connectivity, the addition and the support given to yet a very emerging country with neighbouring countries of flights by Garuda, AirAsia, regional domestic connectivity in terms of tourism, it has a which hasn’t been the case Malindo and Batik Air will which gives liberty to access huge potential to grow. This so far which becomes one of further help to increase inbound remote destinations. It has to is achievable when the tourist the reasons that they don´t tourists from Indonesia to be understood the domestic places become more tourist- get enough visitors. But, still India and add Indian footfalls tourism is the backbone friendly with better facilities, places as magical as Hampi to Indonesia.”

18 NOVEMber | 2017 www.traveltradejournal.com

Hotel Connect The basic tenets of machine learning in the hotel revenue management discipline One of the biggest buzzwords of the modern age is ‘machine learning’. It certainly sounds cool and futuristic, but what is it, and how is it relevant to a hotelier’s life? Amit Bansal Let us explore that in this world is a much bigger place then to make visible what was previously educational blog. previously realised. hidden. And it’s doing this through Simply put, machine learning is the It’s a new world for hoteliers machine learning techniques that ability for a computer to examine too. Machine learning uncovers crunch through the endless stream giant swaths of data, examine it, and opportunities in ways humans are of data (what’s commonly called Big produce results that become more not designed to do. Machine learning Data) that’s continuously generated efficient or better over time. Machine does the hard work for hoteliers, all to find those patterns. Learning computers adapt and improve at a speed the human brain could Most raw data, especially Big their algorithms without human never achieve. What would literally Data, is not suitable for human interference, meaning they do not have take years for a person to understand, consumption. There’s too much of it, to be explicitly programmed. modern computers running the right and our brains are not built to detect, The ability to self-learn kick-started software can figure out in moments. much less analyse, the patterns that off a digital revolution in industries The machine sifts through the Big Data, are waiting to be discovered within. throughout the world such as self- automatically determining relevant and Machine learning evaluates, weighs, driving cars, computers that respond irrelevant data, weighs the importance and determines the validity and to human speech (hello Siri!), and of each piece of data in the pricing relevance of myriad data points, such even your Netflix cue. The modern puzzle, and incorporates it all into a as integrating up-to-date market data Amit Bansal machine learning era started 20 years forecast revealing perfect pricing. (including supply and demand), room Vice President ago this month when in May 1997 the pricing of direct (hotels) and indirect DPNY Hospitality LLC; USA IBM Deep Blue computer beat a world How machine learning competition (including peer-to-peer Amit is an astute professional chess champion (G Kasparov) in a six- crunches unimaginable lodging sites such as Airbnb, and other with over two decades of rich game series. It was an achievement amounts of data to reveal ways alternative accommodation options and diversified experience in 50 years in the making, as computer to generate more hotel revenue available within the destination), various functions of Business Operations / Excellence with some of the leading global brands in hospitality industry, managed services and technology in Indian sub- Continent, APAC, EMEA and North America. Amit is an ‘IHG certified revenue management professional’ having successfully completed certification to ‘IHG Executive Revenue Academy. He has deep hospitality domain knowledge coupled with expertise on SaaS products of researchers had gravitated toward Patterns rule the world, but review scores on hotel review sites, – price intelligence, brand this concept since the first computers understanding them and using them among many other variables. Then intelligence, price optimisation, debuted in the 1940s. to our advantage was previously it can all be put together in a format electronic distribution and In the lodging business, machine complicated, if not outright impossible. creating actionable insight by turning revenue management. He has learning is helping increase hotel But modern revenue management noise into knowledge. been working in a consultative profitability by creating modern trends are proving all that is revealed For example, machine learning can sales role with top hotel brands, revenue management trends by finding in patterns, which is helping hoteliers determine there are 40 small events in REITs and Hotel Management insights that generate more hotel find new ways to generate more hotel a city on a specific day, something no Cos in North America for the revenue. It’s essentially reinventing revenue. revenue manager has time to uncover past 3.5 years. how hoteliers decide to price their At its core, patterns are universal, on his or her own. Individually, each His career graph has seen rooms on any given night. as odd as that may seem. Take the event has no real effect on hotel him steadily excel in various Rather than set prices for a room Fibonacci sequence, for example. It’s a demand. But, together, those events diversified assignments; night based on traditional methods core equation revealing a similar pattern in aggregate move the demand with an amalgamation of such as individual hotel historical data in hurricanes, the way plants grow, to needle. This is a strategic insight for sales, marketing, revenue and seeing what competitors are the way people and animals reproduce revenue managers because it reveals management, global business charging, machine learning enables in numbers, and much more. And if you all those people that are more likely development, pre-openings, hoteliers, ways to generate more look at the mathematical constant Pi, to pay a higher price for a room operations, saas, training and hotel revenue by better understanding even its seemingly random string of because they must be in that city on development and mentoring true market demand, not perceived endless numbers is chockablock full of those specific days. skills; combined with deep demand. It’s as dramatic a shift like patterns. So, when you think of strategies to industry understanding to Europe discovering the ‘New World’. Essentially, patterns are improve hotel sales, consider those solve business challenges Suddenly, Europeans were able to tap everywhere, but many times hidden patterns and the influence they have from conceptualisation to into new resources and opportunities from observable life. Emerging over your pricing strategy. In today’s implementation. afforded by the revelation that the revenue management trends seek market, overlooked data insights are

20 NOVEMber | 2017 www.traveltradejournal.com Hotel Connect missed revenue opportunities. kind of analytic allows hoteliers to on a go-forward basis. For example, probably charge more for the same put customers into specific buckets a hotelier can see that X number of hotel rooms simply because of built-in Machine Learning provided based on simple past preferences. customers like a specific activity, for demand that has repeatedly created analytics and how to leverage While revenue generating personnel example, therefore giving hoteliers the sold-out scenario. If you plan to for your hotel’s advantage can see that X people come from a base of people to market specific increase hotel profits with technology, Analytics are a valuable tool to finding a certain region, or enjoy golf, for activities. However, it cannot predict prescriptive analytics is redefining new ways to generate more hotel example, descriptive analytics is how people will react to that offer, or revenue management trends because it revenue. But to fully impact hotel limiting because it offers no insights what price point is best for conversion, accounts for market changes in real-time. profit with technology, different types into future behaviors. it simply reveals to us that people have Prescriptive analytics, when utilised in of analytics must be leveraged. Diagnostic analytics reveal a bit a certain preference. tandem with machine learning, integrate Not all analytics are created equal, more of the data, allowing hoteliers to massive and diverse amounts of up-to- especially when it comes to ways to understand why something happened. To capitalise on revenue date market data (including supply and generate more hotel revenue. Each We see this expressed as ‘likes’ and management trends, hoteliers demand), room pricing of direct (hotels) type of analytics serves a different ‘follows’ on social media sites such must leverage prescriptive and and indirect competition (including peer purpose, all offering different and as Facebook and Instagram. And predictive analytics to peer lodging sites such as Airbnb, more detailed ways to interpret we can aggregate all the comments Finally, we are ready to talk about and other alternative accommodation data to achieve results. Some forms people make online to draw several predictive and prescriptive analytics, options available within the destination), of analytics include descriptive, conclusions. A couple of examples two areas of focus in which modern review scores on hotel review sites, diagnostic, prescriptive and include a better understanding of revenue management trends are being among many other variables, to arrive predictive; each telling us something what people thought about the hotel redefined. at actionable insights that impact your different, each providing a different bed, or the breakfast buffet, among If you’re looking for ways to generate pricing potential. The machine learning form of insight. others. This type of analytics is limited more hotel revenue, predictive analytics system prescribes a solution on your very because it doesn’t help improve are an extremely valuable tool. It’s right specific queriers. In this case, the exact Analytics, when combined hotel sales without making proactive there in the name: predictive. Cracking price customers are willing to pay for a with machine learning, change. Information gleaned from data this way helps hoteliers understand hotel room on any given night. When allows hoteliers to make descriptive analytics is limited because a likely future-facing scenario. it comes to hotel sales strategies that more accurate hotel market it doesn’t provide strong enough Essentially, if we can analyse the generate more revenue, this is the final forecasts. But we must use the insight to forecast future events. Just data to reveal a specific and dependable frontier. Prescriptive analytics re-invents right type of analytics for the because a hotel has 100,000 ‘likes’ on pattern of past behaviour, we can everything, including re-orienting the right end goal Facebook, doesn’t specifically mean predict with a level of certainty, similar category of revenue management Descriptive analytics, for example, the hotel will see more future business future behaviour. If we can understand, into what’s now being called revenue doesn’t require complicated than it has in the past. for example, that a hotel sold out on optimisation. In tandem, prescriptive algorithms, and is the most basic Hoteliers running Excel spreadsheets a weekend during a certain annual analytics and machine learning create form. Most of us are very familiar have great historical information, for event for the past five years, we can perfect insight by explicitly telling a with descriptive analytics because example, but the information fails to predict it will sell out again this year. hotelier what the value of a room is to it bore the data mining trend. This provide insight about what will happen That knowledge tells us we could the consumer at any moment in time.

nOVEMber | 2017 www.traveltradejournal.com 21 Associations IATO takes its first outbound convention to the ‘Wonder of Asia - Sri Lanka’ The first IATO Outbound Convention was organised in Sri Lanka from October 2-4, 2017 with a theme ‘Regional Tourism-Beyond Boundaries’. Here’s a glimpse of the convention which talked on various tourism prospects of Sri Lanka and how they can boost the tourism through this platform. Ravi Sharma ri Lanka has fulfilled Corporation and Christian which an Indian tourist is looking excellent connectivity with over the rising aspirations Religious Affairs and Sarath for or desires within a very short 150 flights a week and short of outbound market Amunugama, Minister of Special travel period. “Colombo will distance. Sri Lanka is becoming craving for Indians Assignments at the Taj Samudra soon be an entertainment hub the first choice.” He in his address lookingS for experimental tours. Hotel in Colombo. The three with all the top hotel brands also appreciated the lengths As the world looks for new day convention witnessed a coming in to the country. Be which the Sri Lanka Convention growth opportunities, this participation of around 160 it gaming and entertainment, Bureau, the official host and convention served, how Sri delegates representing India’s shopping, adventure, wellness, the national carrier SriLankan Lanka is designed to offer an travel and tourism industry. sports or cultural tourism Sri Airlines had gone to in order to unusual peep into the country’s Minister Sarath Amunugama Lanka has it all,” said Minister make the event a reality. unique culture, touristic heritage, in his keynote address mentioned Sarath Amunugama. Further to it, Prema Cooray, cuisine, shopping and prosper the strong and close relationship Leading travel and tourism Chairman, Sri Lanka Convention from world’s largest consumer which the two countries (India industry personalities from India Bureau shared, “It was an honour markets. and Sri Lanka) have been sharing and Sri Lanka were part of the for Sri Lanka to host the inaugural The Indian Association of Tour over many centuries. He further b2b sessions. Pranab Sarkar, ceremony of IATO Outbound Operators recently organised mentioned, “Rekindled interest IATO President expressed, “The Convention. India’s outbound their first outbound convention in the Ramayana Trail is a positive cream of India’s travel trade is tourism sector is growing at a in Sri Lanka with a theme sign in attracting Indian tourists. here in Colombo. Sri Lanka is rapid 20 per cent and is expected ‘Regional Tourism-Beyond With India’s outbound market now an exciting destination for to reach 50 million travellers by Boundaries’. This was the third growing at a pace only second to the Indian travellers. Contrary to 2020. Sri Lanka will welcome major convention hosted by Sri China, Sri Lanka is well placed to various perceptions, Indians are 400,000 Indian tourists this year Lanka in less than a year. The benefit from this boom. Sri Lanka the biggest spenders on shopping and our target is to aim for one convention was inaugurated is one of the safest destinations in both Singapore and London. million India tourists by 2020. by John Amaratunga, Minister for tourists.” They are on the lookout for new The MICE sector will be very of Tourism Development and Sri Lanka offers everything destinations and considering the important in this regard.”

22 NOVEMber | 2017 www.traveltradejournal.com

Hotel Connect The Residence Maldives: Gateway To Heaven Designed in harmony with nature, The Residence Maldives is a world in itself where the unparalleled beauty creates a mesmerising backdrop and offers a space to rediscover the exact meaning of relaxation. Nestled on Falhumaafushi island, the resort is a blend of traditional Maldivian architecture with contemporary elegance and modern Special features in all comforts offering guests an memorable stay. Villas • King-size bed Neha Sharma • Free Wi-Fi • 40 inch LED T.V ateway to Heaven’ • 24 hours Room service is simply perfect • Welcome amenities in the to sum up The villa Residence Maldives. • Complimentary ironing ‘GThe world far away from reality of 2 items per guest and commotion where one can • Complimentary fresh rediscover themselves. The fruits resort is located in the middle of • Mini Bar the sea almost 242 miles South • Espresso machine and tea of Male International Airport at making facility Falhumaafushi. Another one hour • Air Conditioning flight from Male to Kooddoo • Personal Safe followed by a short speed boat • Hairdryer ride takes you to the world of • Bathrobes and Slippers paradise. What melted my heart at • Butler Service available first was the warm welcome at the Residence which I felt throughout my stay. Even though we arrived I felt. The Dining Room has indoor comfortable bikes free of charge, to everyone, the staff is so warm, at night the staff was there to as well as outdoor seating, we buggy service is also available. welcoming and greets your every welcome us with a smiling face chose to have our dinner outside The Residence Maldives request in a warm way, making which was contagious enough overlooking the Indian Ocean offers an unforgettable dining you feel like a King or a Queen of to relieve me of my stress all at making us realise the beauty of experience at their various the island and who doesn’t love to once. You can feel the positivity the Ocean at night the sound of restaurants but, Falhumaa be one. the moment you step foot into the soothing waves and air taking topped my list, surrounded by the Time spent with nature heals the resort. People are what you to another world, that’s the soothing sounds of the lapping your body, mind and spirit- The Spa define a place and the staff at The beauty of The Residence Maldives, waves this restaurant gives you an by Clarins in The Residence is true Residence is true to that. you will fall in love with the beauty experience beyond words, as they to that. The first and only Spa by The Residence Maldives of this resort on your first day itself say food with good wine blanketed Clarins offers variety of massage comprises huge water villas and para change. My next day started under infinite skies and fringed by and treatment options, your trip is beach villas. I got a chance to with a beautiful view of the ocean the azure waters can take you to incomplete without a spa slip out experience my stay at one of from my water villa, the way air heaven itself and I won’t mind of your tired soul and get ready to the Water villas, the moment I plays with water is magical, you going to this heaven over and relax your body, mind and spirit’. stepped into my Water villas all my might get a chance to catch a over again. All restaurants at The The staff is very professional tiredness faded away and I could glimpse of sea turtles, baby sharks Residence welcome you with and gentle; my experience at feel a different energy in my body or school of fish passing under their selection of a la carte dishes, The Clarins was astonishing. which made me excited and feel your water villa. Isn’t it wonderful you can enjoy fresh fruit juice for The Resort offers a number of relaxed. The happiness you get is to come so close to nature and your breakfast at The dinning and excursions such as Dolphin and something to be experienced once the way the air plays with your their catch of the day is a must to Sunset Cruise and water activities in your time. The following night hair is marvelous. Each Villas gives try. Beach Bar welcomes you the like snorkeling, kayaking and diving we had our dinner at ‘The Dining their guests privacy of their own, world of utter water beauty where perfect to discover the rich marine Room’ where we were served with perfect for honeymooners where you can enjoy your drink while life and coral reefs. Indian meal, far away from home they can fall in love over and over swimming or at the beach. The The Residence Maldives is very but still close enough that’s what again. Each villas has a set of Residence has everything to offer pleasing on the eye and a perfect destination for people who want to rejuvenate and pamper themselves, leaving all the stress and the negativity behind. It leaves you with most astounding experience of your life which makes you want to come back again. Thank You The Residence Maldives and SriLankan Airlines for organising this FAM trip and adorning me with the mesmersing memories.

24 NOVEMber | 2017 www.traveltradejournal.com

Hotel Connect Della intends to carve a niche for itself Started in 1991 Della has been operating at an award winning level for almost two decades. Jimmy Mistry, Chairman and MD, Della Group, is the driving force and inspiration behind the practice. To him it’s all about providing unique designs that exceed the expectations of his customers at the same time keeping up with the international trends within all four business verticals. Read more to know their future and promotional plans. Sudipta Saha Q What is your growth plan for store later in the coming New Year. honchos who come here for official the year 2018? We are also looking at expansion gatherings love the property A Della Adventure & Resorts of resort rooms, once ready we’re and love to come back with their currently has five business verticals looking at 50 new high end resort families. with the sixth one launching in the rooms that are nearly at par in coming year. So I would like to say terms of design with the exclusive Q What kind of promotional we’ve got our plate pretty full for designer Della Suites! campaigns are you planning? a while! DATA (Della Adventure A We often introduce exciting Training Academy) being the latest Q What kind of travel trend offers during festive seasons for addition has generated a great evolution have you noticed over both the adventure park and the response especially to the idea of the years? resort property. Recently for the military style training with luxury A Customers are always looking festive season, we have provided amenities available for civilians. for more than just a stay; they are interesting packages on room We will be looking at influx of looking at an experience. This has nights and also on adventure international travellers that was led to see changes in the way travel, passes. Apart from the same, we never on the horizon for this unique tourism and hospitality industry, Jimmy Mistry have special tie-ups with our long concept. So with these variations in the world over has been shaping standing corporate clients. We adventure and luxury tourism and up. There is a need to offer niche music festival based trips, women have recently hosted the first-of- constant innovation, Della intends experiential travel but also any solo and group travellers, food and its-kind Della Family Adventure to carve a niche for itself. tourism destination should be able local flavour based travel, road Challenge where teams formed by I believe there will be to cater to wider audiences as well trips and much more. We ourselves family members competed against opportunities coming up very as demographics. Over the years, have set the trends by introducing each other in various activities. It shortly to expand into other cities the types of traveller has evolved adventure and luxury together at was a huge success and we look as well. Della stores will look at including adventure seekers, Della Resorts and following it with forward to replicating it soon the launch of its flagship store in travelling for wellness, super the unique Glamping (Glamorous with a unique spin to keep up the Lonavala along with the Online luxury and backpacker travellers, Camping) options. The Corporate tempo. The Leeu collection appoints ‘Knack’ Marketing as its representative in India Set in and around picturesque Franschhoek in South Africa’s Cape winelands and in the scenic Lake District in England, the Leeu Collection has appointed ‘Knack’ Marketing as its official representative in India. The appointment supports the Leeu Collection’s strategy to develop the potential of the Indian outbound market. Team TTJ he Cape Winelands are event and meeting venue; Heritage luxury boutique hotel Linthwaite origin. He was first captivated by the considered one of the most Square, home to Marigold, an House, located in the heart of Western Cape’s exceptional beauty precious jewels in the South authentic Indian restaurant; Tuk England’s Lake District and set and vibrant energy during a trip to African crown. An initiative Tuk Microbrewery, in collaboration in established gardens and well- South Africa for the 2010 FIFA World Thas been taken to introduce this with the Cape Brewing Company; maintained private woodland Cup. Soon afterwards, his company fabulous luxury portfolio of hotels and Everard Read Franschhoek, grounds. Linthwaite House, which acquired Klein Dassenberg farm in to the India market. The Leeu a contemporary art gallery with is on a hilltop overlooking Lake the Franschhoek valley, which he Collection comprises three five- a unique sculpture herb and Windermere, is the perfect base originally intended to be a family star properties in South Africa: vegetable garden. The Franschhoek from which to explore the scenic home. But then, the seeds were Leeu Estates, a country house valley, with its Cape Dutch heritage surroundings. planted to transform it into a world- retreat and boutique winery in the and strong French influences, is It all started as a personal class hospitality and winemaking Franschhoek valley; Leeu House, renowned as one of the world’s journey for the Leeu Collection’s destination. an equally exclusive boutique hotel finest food and wine destinations. founder Analjit Singh (aka BAS), “It is in my DNA to build, to in the heart of Franschhoek; and The portfolio also comprises an international investor of Indian create, to develop. The Leeu Le Quartier Français, a romantic Collection is the manifestation of boutique hotel and three-bedroom my vision for sophisticated escapes LQF Villa, also located in the village and unique guest experiences of Franschhoek. steeped in passion and pleasure,” Within the Leeu Collection says BAS. portfolio is our Leeu Spa & Gym, a The Cape winelands is a beautiful wellness sanctuary offering expert area where travellers can enjoy the massages and holistic treatments; stunning landscapes, but when the award-winning Mullineux & that is combined with top-notch Leeu Family Wines; Indaba – The hospitality it creates a whole new Meeting Place, a well-appointed dimension to the itinerary.

26 NOVEMber | 2017 www.traveltradejournal.com

Events and More TTJ TRAVMART Ahmedabad: Exploring business opportunities fter the success of event was to reach out to the travel Holiday Bookers, Guiddoo World, feather to its cap. Novotel being the TRAVMART Raipur, professionals in tier II and III cities Africa Incoming, Vacanza Global host for event did extend their warm Chandigarh, Lucknow, and explore the potential of these Tours, Central Asia Guided Tours hospitality to the participants. Indore, Jaipur, Pune, cities. and Andaman Experts were the TTJ TRAVMART Ahmadabad was AGuwahati and Bhubaneswar TTJ’s Sellers such as Parfait Hospitality, prestigious partners. With the supported by various Travel Trade ninth TRAVMART was organised in TUI, Orange Tourism, DIMAZ, gathering of travel professionals from Associations like OTOAI, ADTOI, Ahmedabad at Novotel amidst the 24X7 rooms.com, Yorker Holidays, the city, the Office Bearers of travel ETAA, TAFI, TAG and The Voice of gathering of stalwarts of travel trade My Indian Holiday, Ezeego, Track trade associations were also present. Chandigarh Newspaper and Travel industry from Ahmedabad, Surat Holidays, The leaf Holidays (STHI), The event was a huge success and with Style as its supporting media and Vadodra. The aim behind the Holiday Carnival, Star DMC, with this TTJ added yet another partners.

28 NOVEMber | 2017 www.traveltradejournal.com Events and More

nOVEMber | 2017 www.traveltradejournal.com 29 Tradeline Arsenal welcomes Cover-More as official travel insurance partner Arsenal Football Club has announced Cover-More, oneof India’s leading travel insurance providers, as their Official Travel Insurance Partner. The partnership will run for three seasons. Team TTJ over-More Group, parent platforms, on pitchside LED branding of TrawellTag Cover- and post-match interview backdrops More,is a global specialist within Emirates Stadium. Cover-More and integrated travel will also become an official partner insuraCnce and medical assistance of the club’s increasingly popular provideroperating in 14 countries Emirates Stadium Tour experience, including India, New Zealand, UK, which currently welcomes 250,000 Australia, China and the USA, where visitors per year. the group owns Travelex Insurance Arsenal is one of the leading Services. From December 2017, clubs in world football with a strong Cover-More will create Arsenal travel heritage of success, progressive insurance, car-hire insurance and thinking and financial stability. match ticket cancellation insurance The club was founded in 1886 in solutions for fans attending and product that also rewards fans if the leading and most supported football Woolwich, south London, before travelling to games throughout team wins on the field or switch-on- clubs with millions of fans worldwide moving to Highbury in north London the season, as well as insurance switch-off travel insurance products and in India. He said that Arsenal in 1913. We moved to Emirates packages that cover the club’s pre- for diehard Gunners fans whether Mumbai Supporters’ Club was the Stadium in 2006. season tours. they live within or outside the UK.” first Arsenal Supporters’ Club in The Arsenal Foundation uses Mike Emmett, Cover-More Chief Arsenal Football Club has thrived India to be officially recognised by the power of football and the Executive Officer said, “We aim to on a pioneering and innovative Arsenal F.C. in 2008.” Arsenal name to inspire and protect the individual Arsenal fan spirit throughout their 125 years “This is an exciting partnership support young people in north experience when they want to go to in existence. They make their for TrawellTag Cover-More in India London and across the globe. The a game, whether they’re travelling fans proud wherever they are in and globally, and we are thrilled to Arsenal Foundation raises funds from Islington or India, Sydney or the world and it is that focus on be associated such a historic and each year and works with a number San Francisco.” innovation, the fan experience and iconic brand like Arsenal,” added of key partners including Save The He further mentioned, “We will their loyal worldwide following that Dev Karvat. Children, Islington Giving, Willow employ technology to customise our makes this an exciting partnership The partnership will help Cover- and the Gunners’ Fund. Locally, proposition for each fan and use geo- for Cover-More. More, which is part of the Zurich Arsenal in the Community has location to offer them meaningful Dev Karvat, CEO of TrawellTag Insurance Group, to build global delivered programmes to drive types of protection products. Cover-More Group further said, brand awareness by promoting their positive social outcomes for more Examples are a ticket-protection “Arsenal was one of the world’s services through the club’s digital than 30 years. 8th ADTOI Annual Convention 2017 to be held in Visakhapatam ADTOI is organsing its 8th ADTOI Annual Convention-cum-Exhibition 2017 with the theme- Domestic Tourism: ‘Explore India-One Country, Many Worlds’ with the support of Andhra Pradesh Tourism Authority as State Partner on November 17-18, 2017 at Novotel, Varun Beach Vishakapatnam. Team TTJ ishakapatnam, which is some very interesting destination the inaugural session of the and awaiting their consent. The popularly referred to as of tourist interest such as Araku convention will be held on November convention is expected to be Vizag, is named after God Valley, Borra Caves, Kailasagiri Hill, 17, 2017 evening. Trade exhibition attended by about 300 delegates Vaishaka and is one of the Rama Krishna Beach, Submarine will be inaugurated by the Chief comprising of Govt. dignitaries/ Vmost enchanting cities of Andhra Museum and Dolphin’s Nose & the Guest and other Govt. functionaries ADTOI members on PAN India Pradesh. Vizag is popularly referred Port to name a few. from the State are participating basis/ Hoteliers/ Airlines/ PR and to as the Goa of the East Coast The convention is also supported in the Convention, Day two will Media. and The city of destiny. As per the by Ministry of Tourism, Govt. of India, have three business sessions, The response is encouraging, Swachhta Bharat rankings of 2017; it Gujarat Tourism and support is also State presentations, b2b meeting. Pre Convention FAM tour to Sunray is the third cleanest city of India. It is expected from MP Tourism, Kerela Invitation has been extended to Resort Vizag on November 16, a port city, located along the shores Tourism, West Bengal Tourism, Shri K J Alphons, Hon’ble Minister night and Post- Convention FAM of Bay of Bengal. Vizag has a rich Odisha Tourism, J&K Tourism, of State for tourism, Smt Rashmi tour to Araku Valley on November and vibrant culture and heritage. Telangana Tourism and other Stake Verma, Secretary (Tourism) and Shri 19 has been arranged and most of Today, Vizag embraces it’s past Holders of the Industry. Suman Billa, Joint secretary, Govt. the delegates who have already and present seamlessly, making it As per the tentative programme of India, for gracing the occasion registered are availing the tour. an interesting and attractive city to spend holidays. Vizag is blessed with natural beauty, with hill ranges, pristine beaches along its coastline and lush, natural valleys. The city is surrounded by three hills, Sri Venkateswara Konda, Ross Hill and Dargah Konda. Each hill is home to a shrine, dedicated to three different religions. Vizag has

30 NOVEMber | 2017 www.traveltradejournal.com

Go Global Brouhaha Sanya! It was a roller coaster ride of memories coupled with cluster of experiences at Sanya, a city on the Southern end of China’s Hainan Island in the wake of the FAM Tour organised by China Southern Airlines and Sanya Tourism, in order to strengthen tourism ties between China and India. The Global Yoga Exchange seminar also served as an important base of this FAM tour. Shivangi Gupta e left India on the night Yoga Guru Bharat Bhushan who has video of Sanya Travel followed by the Next day we headed to the of October 24, 2017 and received Padma Shri in the field of speeches by representatives of Sanya Nanshan Temple or South mountain reached Guangzhou the literature and education and Acharya Government, followed by yet another temple which is encircled under the next morning after five Pratishtha, an Indian classical dancer India travel promotional video. The Nanshan Temple Park. It is a Buddhist Whours of travel from China Southern and an exponent of Yoga. The last affair was interaction between temple in Sanya and situated 40 kms Airlines. It was indeed the best travel second day, October 26 marked the the tour operators of China and India. from the City. Buddhism being one experience; it is laudable for the reason commencement of the first ever Global It was quite an interactive session of the major religions in China, the of its speedy services, hygienic food, Yoga exchange conference at the which will serve as a robust base for Nanshan Temple is active all year long and serene ambience. Guangzhou, the Yalong Bay Convention Centre which prospering relationship between and serves as an attractive destination capital city of Guangdong Province is included the orations by Bhushan and India and China. We then got on to for thousands of tourists across the the third largest city in China after Pratishtha on the importance of Yoga, our bus and headed to hotel St Regis world. The temple is a major part of Shanghai and Beijing. It is a city their life experiences and the latest for lunch. Just when we were talking an area known as Nanshan Buddhism where one would easily find many developments in Yoga discipline. The about how much we were missing Cultural Zone. The key feature of this Indian restaurants at reasonable seminar was concluded by facilitating the Indian ‘chapati’ and aloo matar zone is the three sided bronze statue prices which is a good news for the the students who have pursued Yoga ki sabzi’, the scene at the buffet took of Guan Yin Buddha which is 108 vegetarians. However, our itinerary in their lives. Next was the China- us by surprise, served by chefs from meters tall, overlooking the waters of allowed us to consider the city only India tourism exchange conference Tamil Nadu, we had Indian cuisine for South China sea. Under the tutelage as a waiting point from where we which started off with a promotional the lunch. Serendipity indeed! of the Nanshan, the worshippers had to catch the domestic carrier of and also the Indian diaspora will not China Southern Airlines to depart only experience the divine sense for Sanya. It took us one hour and a of Buddhism Culture, but will also saga of bonhomie to know our team find an escape to their conundrums mates and there we were at Sanya or and can gain freedom from all the ‘Saaiiyaan’ as the natives pronounce fulminations of life. One can delve it. We checked into the Cactus Resort himself in the peaceful ambience of at Sanya and headed for the breakfast light sunshine, lush greenery, soothing comprising of popular Sanya cuisines background music and other beautiful such as Jiaji duck, Dongshan Lamb, architectural gems. The temple has luscious shrimps, fresh fish and the many vegetarian restaurants nearby list is endless. Sanya’s rich, appetising including many nutritious dishes like range of seafood like sea cucumbers toufu, seasonal vegetables, konjak and sea urchins give its credit to its and bean products. The trip ended location, the city is surrounded by the with some duty free shopping in South sea keeping the city perennially the city. Sanya is an experience to pollution-free and airy all year long. remember. Sanya is a perfect destination for fashion, leisure, weddings and exhibitions. The city also possesses beautiful wedding destinations as well readymade destinations for pre-wedding shoots where nearly 300,000 couples flock in to shoot photos, according to the Sanya Tourism Wedding Association figures of 2015. At night, we attended the welcome dinner at the Marriott which was accompanied by myriad introduction speeches by renowned

32 NOVEMber | 2017 www.traveltradejournal.com

Go Global Zimbabwe geared up for India Zimbabwe has begun to re-magnetize travellers with the promise of giving you a lifetime experience. Its teak forests, cypress-spattered hills, wealthy wildlife and adventure that will give you an adrenaline rush – certainly, it is one of the friendliest and most spectacular countries in Africa. Sanganai World Tourism Expo presents the ‘Zealful Zimbabwe’ to the world and showed the huge tourism potential it possesses. Bharti Sharma

Karikoga Kaseka

anganai World Tourism Expo, products and attracted international an annual Tourism Trade Fair visitors and media from across the Sanganai is always a great show to have, organised by the Zimbabwe world. specially in our part of the country. I prefer Tourism Authority was hosted The fair is the successor of that we don’t have it in the peak season so fromS September 27 to October 1 in Shanyai/Vakatshani, the Zimbabwe Bulawayo. The event showcased the International Travel Expo (ZITE) that we can host our buyers. We are meeting new widest variety of Africa’s best tourism that was held annually at the Harare people, making new relationships. The Indians are easy to work with. It’s a sorted market and open to Tourism can do really well if we increase what we have to show them. I grew up with Indians our efforts and strategic partnerships and know how to praise Indians. Our camps offer with India. We would like to do some Indian food options. roadshows and we also believe, the operators, Sharon Stead, media need to come and see the products available CEO, Amalinda Safari Collection in Zimbabwe. As they are going to sell packages and promote our destination in India. We have International Conference Centre. numbers. With on ZITE started as a small expo in record 224 international buyers and adventure, wildlife, culture, eco-tourism and 1982 and grew over the years to 24 international media exhibitors heritage; there are a lot of unique products. The become one of Africa’s leading the event saw the speed dating percentage of Indian tourists is relatively small. tourism showcases by 2007. The sessions earmarked at enhancing past eight editions of Sanganai/ interaction between international Zimbabwe is a favourable destination for family, Hlanganani were a resounding buyers and exhibitors. honeymooners and MICE; we have activities success and attracted the leading The editions have seen the that can attract any traveller. India market is now African destinations and major whole world converging in world tourism markets such as Zimbabwe in the form of high coming up like anything and we want to know what South Africa, Botswana, Malaysia, calibre international buyers really attracts them to Africa. So, a good awareness China, Zambia, Malawi, Kenya, as well as exhibitors. The fair programme is needed for the operators and media Mozambique, Namibia, Indonesia, targeted National Tourism Boards, India, Italy and many others. Embassies, International Airlines, to come and see Zimbabwe. The event witnessed 350 Tourism destinations, leading Tour Jeffreys Manjengwa, exhibitors compared to 236 who Wholesalers, Tour Operators and Zimbabwe Tourism Authority attended the 2016 edition which is Travel Agents, Accommodation a 48 per cent growth in exhibitor Providers, Car Hire and Transport

34 NOVEMber | 2017 www.traveltradejournal.com Go Global

Sanganai will definitely help us to make more contacts and also, to showcase our products to the participants. From Asia, India is one of the prime markets and we look forward to it. Tilahun Alemayehu, Traffic & Sales Manager India soon to enter the list of B Category visa Victoria Falls Operators, Suppliers of goods imbabwe is on its way to boost market for us.” and services to the tourism Zthe tourism like never before and Zimbabwe will be introducing few industry, Investors, Government thus ZTA is promoting itself in Asian changes to the category of visa it offers further adds, “The products we have Ministries. Exhibitors derive value countries and has started with India. to Indians. In order to increase the in Zimbabwe are suitable to Indians. from structured, themed, and Karikoga Kaseka, Chief Executive, tourism numbers from India Zimbabwe Our major selling point is Victoria informative international tourism Zimbabwe Tourism Authority feels, is shifting India to Category B visa. Falls. Zimbabwe has variety of tourism conferences and workshops. Also, “India is a potential market for us. Sharing on the same, he says, “We are products. African culture is not very the participants explored tourism Earlier, the efforts we put in were not pushing India to category B from C of different from India; this can also be the investment opportunities in proportionate to the size of the market. visa. In Category B, nationals are required selling point for us as it feels like home. Zimbabwe. We really need to place our efforts to to apply for and obtain a Zimbabwe We will be targeting MICE and leisure in tap this huge market as it’s a significant visa prior to travelling and can apply India. Zimbabwe is now ready for India through a Zimbabwe High Commission market. We didn’t know the needs and in your home or neighbouring country. wants of the Indian travellers, but now This expo has been very good and we have Whereas in Category C, nationals are we are aware of their expectations. made very good contacts. Zambia Tourism granted a Zimbabwe visa at the port Indians will not be disappointed when hopes to grow in India market. Since 2015- of entry on payment of requisite visa they visit Zimbabwe.” fees and are obtained on arrival at the Karikoga is optimistic that the 16, we have been coming to India for our promotion Airport or border post.” Expo will steer and activate tourism and shows and targeted Mumbai and Delhi. India is a Commenting on the promotional Business, as tourism stakeholders from very big market and we are seeing numbers coming in activities and marketing strategies, he all over the world meet and network shares, “We have not been actively while showcasing the widest variety from India. In 2016, Zambia got some tour operators promoting Zimbabwe in India but ZTA of Africa’s best tourism products and from India and it resultsted in some bookings. We is going to come up with a marketing attracting international visitors from will invest more in the market, I hope to make it our strategy for India. It will be ready by the across the world. He further shares, end of this year and then further the “We are hoping that the exhibitors get key market. implementation of marketing plans will a good business from Sanganai and Stein Liyanda, take place.” it will make Zimbabwe more visible Director Finance, Zambia Tourism Board Zimbabwe has numerous tourism globally and we expect more and more products with an array of activities. He business after the expo.”

nOVEMber | 2017 www.traveltradejournal.com 35 Hotel Connect A paradise of comfort and convenience Mercure Hotels, the gorgeous 4-star hotel made its debut in the Devbhumi Dwarka district of Gujarat which is the ancient kingdom of Lord Krishna. The hotel promises to serve its customers everything from pin to plane. An architectural gem, Mercure is a blend of both contemporary and luxury interiors and yet is rooted to the local heritage of the city that the tourists seek. With a short drive from Dwarkadhish Temple, five minutes from the railway station, an hour’s drive from Porbander Airport, and little more than two hours from Jamnagar Airport, Mercure swears to provide a mix of comfort and convenience. Shivangi Gupta n AccorHotels Brand, are increasingly booking our never see people saying ‘NO’ Mercure Hotel in hotels through online portals. to religious spending. The price Dwarka is equipped It has been just one month of flight bookings may go high, with all kinds of guests since we have opened and we the train ticket prices may rise arrangements,A with a total of are getting good responses. It but people don’t usually cancel 99 rooms distributed in five is only because of the hotel’s religious trips, 99 per cent of our floors including one suite. At location and such is the city guests are tourists thus the hotel the lobby there is a restaurant Dwarka that you can’t stay just bookings usually don’t come to named ‘Makhan’ which is well- for a day or two, it always has a cease,” says Arindam. suited for providing breakfast, to be the whole package. Apart Dwarka serves as a perfect lunch and dinner, systemised from promoting the hotel, the destination for variety of for both buffet and a la Carte motive is also to educate and activities such as beach visiting, arrangement depending on inform people about Dwarka.” sight-seeing, marine life, the guest preferences. The “The only prevailing challenge pilgrimage, ferry rides etc. The property owns one conference is that currently tourists come adventure of scuba-diving which hall also called FMR i e Flexible Arindam Mukherjee here only to fulfill their spiritual is soon to be introduced in the Meeting Room; the room can be purpose, but tourists want city will live up to the desires shaped into different layouts to not actually aware of the variety of experiences today and of every person visiting the organise different gatherings. mesmerising beauty of Dwarka. hence many more re-creational paradise. Sudama Setu, a passing For fitness freaks, the hotel Now with the robust media and projects are coming up in the bridge over Gomti River, named has a well-designed gym with stars like Amitabh Bachchan near future. I am confident after Lord Krishna’s childhood almost every possible fitness advertising the Gujarat state, that it will widen the confines friend ‘Sudama’ connecting equipments present. Dwarka is coming into light. of attractions of this Holy city, Jagat Mandir and Panch Nad, Arindam Mukherjee, Hotel We expect guests to stay for Arindam says. constructed for the benefit of Manager, Mercure Hotel, longer periods, because visiting “Post the GST tourists as well, it also gives a shares in-depth details of the Dwarka is not a story of one- implementation in the country, jaw-dropping view of the Gomti new property, “Apart from the two days. The Accor brand is there has been a slump in River, the Jagat Mandir which general hotel rooms, we also investing first time in Dwarka. the market, but money never in total gives a view of a calm, have one room for the disabled, We are very optimistic. We have becomes a barrier while serene charismatic atmosphere we have one washroom suited very good queries. The people planning religious trips, we from atop the bridge. for the convenience and comfort of the disabled. There is also a proper sitting arrangement for the disabled. We have 20 rooms which are inter-connected. They are for the joint families. We are also working on building the swimming pools, gardens, etc.” With relation to the customer mix, Arindam believes that Dwarka having the perennial identity of a religious city will always receive more families in large numbers. With its rich, beautiful and divine attractions of Nageshwar Temple, Gopi Talav Theertham, Rukmani Devi Temple, Bet Dwarka Temple, the city receives diverse tourists but majority are families both neutral and joint. Arindam says, “Major focus is always to promote Dwarka city as a whole. We also aim to promote various unrevealed Dwarka destinations such as sunset point, light house, Shivrajpur beach, Maata beach, etc. Lot of people are

36 NOVEMber | 2017 www.traveltradejournal.com

Go Global The panoramic Garden Route of South Africa captivates the Indian Travel trade A road trip along South Africa’s Garden Route should definitely be on your client’s list of travel adventures. Wonderful scenery, delicious food, good wine, super nice people and lots of adventures awaits them. As ‘seeing is believing’, TTJ shares impressions of some highly spellbounded audience in the travel trade from India who had recently been on the route, on a FAM hosted by the South African Tourism Board. Prashant Nayak he Garden Route sweeps eastwards along the coast of the Cape, running from Mossel Bay to Port Elizabeth. THere one can see pristine beaches along the rugged coastline flanked by dense forests, mountain ranges and wild flowers. One can find charming towns and villages and enjoy fantastic hospitality of the region. This journey has been inspiring travellers, artists and writers for generations and is certain to give you memories to last a lifetime. Again, the best part is that South Africa is not really expensive and you can spontaneously plan Pratik Shah your route on site depending on what you want to experience the Pratik Shah, COO, Kulin Kumar Pezula Resort & Spa in Knysna, next day. This is pure freedom and Holidays has been on the route a which has a gorgeous golf course adventure. few times but says he always comes and spa offering luxury treatments.

34 Degree South located at the Gayathri Murthy Knysna pier is one my favourite eating out which offers mixed Gayathri further shares, “I did cuisines like Asian, Italian, Mexican, know of the Garden Route earlier American etc, complimenting the and had suggested and have sold lagoon views.” the same to a few of my clients. I Pratik also mentions, “Indians had not visited South Africa before have showed a great response and and this was my first visit. Towns feedback on this destination. Not like Plettenburg Bay on the Cape only spends on accommodation are amazing and so serene. The and nights are increasing but also WOW factor is the amazing range of Indian clients have started spending adventure activities that this region on adventure this destination offers its visitors. Garden Route has to offer namely zip line, quad makes one young and agile with biking, bungee jump, sky dive, the adventure activities that it has

Rakhi Malkani sand tobogganing and many more. to offer. Also, the safety measures Because of diversity in taste of adopted for all adventure activities For Rakhi Malkani, Senior back amazed by the destination and food as with every Indian traveller, are amazing and very comforting.” Manager, Customised Group with its numerous offerings. The Garden Route has wide choices of Holidays, SOTC Travel Limited it most thrilling and beautiful activity eateries. Even for strict vegetarians, was the first time on the route and he experienced this time was the not only the choices in cuisines are she is definitely happy to have been Tandem Paragliding. The flight gives in plenty but also the quality is also there. Rakhi says, “The best way to spectacular aerial sights of towns of highly commendable.” explore Garden Route is self drive Wilderness and Knsyna. According to Gayathri Murthy, and it just doesn’t feel like you are in Pratik tells, “Garden route is one DGM, Travel Tours that the route a typical African country. The route of the most spectacular regions is an opportunity for adventure is safe; less populated with amazing for any traveller segment, be it seeking travellers and also for beaches, superb properties with honeymoon, family, adventure, people who are visiting South Africa sea views and also has lot of b&b food and winery or group travel. for a second time and are looking options which gives a homely All the towns and cities in Garden beyond the usual places of interest feeling. My WOW factors were the Route namely Knysna, George, that are generally showcased in a bungee jumping at the Bloukarns, Mossel Bay, Port Elizabeth are South African itinerary. The Indian the Segway tours, dinner at Knysna, simply beautiful and splendid. traveller has time constraints and the stay at The Views Resort at Knysna is my personal favourite wants to cover as many places and Wilderness and the boardwalk at on the Garden Route because of activities in a short span of time. Port Elizabeth. Overall, mine was its beautiful lagoon, waterfront Garden Route thus, can cover a Jatin Shah a superb trip. The Garden Route shopping, local markets which are lot of action in shorter time spans should definitely be on the bucket set on weekends and a variety of within a smaller radius. Hence, the Also, for Jatin Shah of Comfort list of everyone’s travel plans while accommodations to choose from. region can appeal to the Indian Voyages, this was not the first time in South Africa.” My personal favourite is the Conrad Traveller. on the route but the FAM itinerary

38 NOVEMber | 2017 www.traveltradejournal.com Go Global

and the business networking sessions made the difference to know the kind of varied options available to the traveller. Jatin says, “My perception of the Garden Route has definitely changed after this visit as I experienced diverse activities like the Red berry Farm, Giraffe feeding, and a lot of new adventure activities. In terms of my adventures, the WOW factor was the Tandem Paragliding which was something new, exciting and different. It was one activity which

I haven’t experienced before in my Priti Shah Swargita Joshi travel life. The Garden Route must appeal to the Indian traveller in Priti further adds, “The WOW the food at Surval Boutique Olive Swargita Joshi, Assistant every way possible, from wildlife to moment for me was clearly the Estate was absolute chic and classy. Manager Leisure, Mercury Travels adventure to vivid sceneries; it is a Bungee jumping but every single Adventure wise, the Meerkat safari Limited also shares, “In fact, Garden complete package which one must activity that we did had its own fun and at Inkwenkwezi (the place of route is one of the regions which are experience on his/her visit to South element. Canoeing which seems the white lions), the experiences there in all our itineraries. However, Africa. The South Africa sojourn fairly simple and relaxing activity is were something else. the itineraries are generally is incomplete without the Garden not as easy as it looked and it was restricted to Knysna, Oudtshoorn. Route and it gives a complete and super fun to manoeuvre and get This particular tour helped me get content feeling of great holidays in the canoe to just stay in the right the thorough, detailed knowledge the wild.” direction. Another highlight for me about the region and realise that As a destination there is a lot was the close encounter with the there are many other places such as South Africa has to offer and most White Lions at the Inkwenkwezi Plettenberg Bay, Wilderness, Port of the travel trade are just about reserve. Also, there is a wide variety Elizabeth which can be considered touching the basics when it comes of food even for vegetarians and for stays especially in the peak to what sells here in the India I must admit the portion sizes are season when Knysna, Oudtshoorn market. It has a lot more potential humongous. Most places on the are overbooked.” and trips like these will help them Garden Route have adapted well to

Gayathri Murthy with the required exposure to build the Indian palate and even the local new itineraries and offer a different places could manage decent Indian perspective of the country to food which is an important element travellers. for our market.” Priti Shah at SOTC mentions, “My understanding of the Garden Route was more like a scenic drive and staying for one or two nights max which I supposed was enough, but it has a lot more than just great Sakshi Kadam views. There are so many activities Sakshi Kadam, Senior Manager – and one can easily spend close to Products and Contracting, Thomas three- four nights on the Garden Cook is quite happy to tell that, route. The Garden route has an array “South Africa has been my dream of activities on offer to people of all destination. After selling this for ages and interests. The experiences the longest time, I wanted to travel Pushpa Khubchandani are also quite varied from relaxing to the country since long. After the Pushpa Khubchandani, Director, quaint beach side towns to forest visit, I have fallen in love with the Uniglobe Pawansut Travel confides, Tasneem Poonawala country. It is exactly the same what “I knew about the Garden Route I have read and heard it from others. and had been to Knysna but not Similarly, Tasneem Poonawala, Garden Route is an amazing region. Wilderness, Plettenberg Bay and Cox and Kings is of the opinion, The landscapes are beautiful with it was a superb experience. This “This was my first trip. It was far the mountains on one side and the was one trip, where every day was better than what I had perceived it ocean on the other. It’s a treat to the memorable and all experiences to be. It is definitely undersold and eyes. The multitude of adventures were enriching like the picnic lunch understated. FITs, group, luxury and wildlife, the splendid hotel at Wilderness Park; my first Quad and self drive can very well fit in experiences and the food along with Bike and the Segway Rides, etc. beautifully. Besides, it has a lot of a great weather makes it a perfect One of the beautiful experiences activities as well as different level destination for Indians.” of my trip was paragliding. It has of accommodation catering to a Garden Route is perfect region been my dream to paraglide and wide spectrum of travellers. It’s for those who have less time but this trip gave me an opportunity a complete package with all the want to explore maximum. One to turn it into reality. From my practical variations. Now, we have can combine the experiences of bungee jumping experience what to drive home the point that, not best cuisine, wildlife, adventure, I learnt was: Keep faith, live in the only South Africa offers a range of beaches and entertainment in one moment and face your fears. My Jatin Shah adventure sports, but it is super- region. South Africa tour cannot be first helicopter experience was also duper, safe, tried and tested.” completed without visiting Garden exhilarating. Among safaris, I had reserves full of adventure. It also For Tasneem, the stay at Views Route. It has to be there for its rich heard of so many safaris before; but is the perfect place for a Self-drive Boutique Hotel as well as Belvidere nature and abundant adventure the Meerkat Safari was the cutest which is an added attraction.” Hotel, were totally mesmerising and activities. and out of the world.” nOVEMber | 2017 www.traveltradejournal.com 39 Tradeline Exciting times for TrawellTag Cover- More after acquisition by Zurich Insurance In April 2017, Cover-More group was acquired by Zurich Insurance Group and together became one of world’s leading global assistance and travel insurance providers. Dev Karvat, CEO of TrawellTag Cover-More is happy to speak of the acquisition, new developments and how travel insurance is growing at steady space but will speed up in a few years. Prashant Nayak Dev Karvat over-More Group, now a part ownership by Cover-More Group market for travel insurance policies in create Arsenal travel insurance, of Zurich Insurance group and and the subsequent integration India is expected to reflect continued car-hire insurance and match ticket parent of TrawellTag Cover- into Zurich’s global travel insurance trip growth over the period up to cancellation insurance solutions More, is a global specialist business. The Zurich brand is well- 2019, and to grow at a faster rate than for fans attending and travelling andC integrated travel insurance and recognised and has an excellent previously. Finaccord estimates a to games throughout the season, medical assistance provider operating reputation worldwide. We plan to compound annual growth rate of 10.6 as well as insurance packages that in 14 countries including India, New further leverage the association per cent in outbound trips with gross cover the club’s pre-season tours. Zealand, the UK, Australia, China with Zurich to drive more innovation written premiums expected to grow The partnership will help Cover- and the USA, where the group owns into our business and achieve stronger to USD 235.0 million in 2019, equal to More, which is part of the Zurich Travelex Insurance Services. With growth in the travel insurance market a compound annual growth rate of Insurance Group, to build global robust local experience and strong in India.” 20.8 per cent in nominal terms. brand awareness by promoting global expertise, they protect more Mike Emmett, Group CEO, Cover- Dev feels the India market their services through the club’s than 3.8 million journeys every year More Group, said that Zurich and represented great opportunity for digital platforms, on pitchside LED as a group. Cover-More together represent travel insurance providers prepared branding and post-match interview Today, the Indian leading global the third largest travel insurance to focus on customer value and, backdrops within Emirates Stadium. assistance and travel insurance provider in the world and that future increasingly, online innovation. The Cover-More will also become providers, TrawellTag Cover-More, growth will follow from the strength acquisition by Zurich gives their an official partner of the club’s reported ongoing strong growth of customer value propositions and business the ability to pursue their increasingly popular Emirates for their business six months after distribution partnerships. growth ambitions with the strong Stadium Tour experience, which their acquisition by Zurich Insurance “Our business in India is now multi- backing of Zurich’s brand. They currently welcomes 250,000 visitors Group. channel and very well positioned for expect the next six months to show per year. This is also an exciting According to Dev Karvat, “The the ongoing emergence of tech-savvy the continuing evolution of their partnership for TrawellTag Cover- steady growth and success of digital travellers,” said Emmett. customer value propositions. More in India and Dev is thrilled to TrawellTag Cover-More in India According to leading market In newer developments, from be associated with such a historic is attributable in part to the research Company, Finaccord, the December 2017, Cover-More will and iconic brand like Arsenal. STAG makes learning an experience ‘STAG Club-The Unstoppable’ is an association of airlines executives, constituted in the year 2007. With a total membership of around 60 airline senior executives and they all congregate on the evening of last Friday of every month for cocktail and dinner. Here’s a glimpse of one of their meetings which celebrated the spirit of being together and festivity. Sudipta Saha TAG Club has an interesting month and discuss matters not only of lights, Diwali. The prime reason for speakers or professionals are also story to say, related to related to aviation industry but even the Bash is to get together the airline invited from the industry to talk its formation. As it’s an the travel industry in a congenial executives of both the yesteryears about current issues related to association of airlines atmosphere of which both are an and the current generation to the industry. Disseminating useful Sexecutives, every member has its integral part. enable them to understand the information by the seniors sharing own fascinating story to share and The Stag Bash for the month working of both the eras which their knowledge and experience cherish their journey in the sector. of October 2017 was held in the would eventually turn into a learning during the Bash is perhaps the most The association has made it a ritual mid-month to commemorate the experience for both the youngsters fundamental reason of these social to meet on the last Friday of every festivity season specially the festival and the seniors. Sometimes, guest get-togethers.

40 NOVEMber | 2017 www.traveltradejournal.com

Special Focus TUTC’s new property in Dudhwa welcomes guests to luxury lodge experience The Ultimate Travelling Camp (TUTC), having redefined the concept of glamping in the country is all set to extend its philosophy of luxury to lodges and palaces. The luxury camping company is expanding its footprint with the launch of a rebranded luxury lodge experience – Jaagir Lodge Dudhwa, nestled deep in the rainforests of the Terai, Uttar Pradesh, India. Team TTJ UTC’s Jaagir Lodge, Dudhwa changes colours. Celebrate authentic invites guests to an enchanting food with elaborate menus satiating jungle safari experience that different taste buds, curated by award- emulates tranquility through winning chefs that make way for an theT colonial luxury and contemporary epicurean exploration. comforts. Located in the foothills of Talking about the new addition, the mighty Himalayas, the colonial Rajnish Sabharwal, COO, TUTC said structure built in the 1940’s is a gateway “We are very excited to unveil our to India’s four distinct forests reserves new jungle lodge safari experience in - Dudhwa, Katarniaghat, Kishanpur Dudhwa. A beautiful colonial structure and Pilibhit. Within close proximity like Jaagir Lodge preserved deep in the of the Dudhwa Tiger Reserve, the forests of the Terai is a rare find and we lodge is a witness to the long-standing thought it was a great opportunity to Bengal tiger conservation programme not just promises guests a luxurious explore the rich flora and fauna, ride bring this hidden gem to the esteemed - ‘Project Tiger’ championed by well- stay but also familiarises guests elephants or take a boat ride to see the travelers seeking wildlife encounters known conservationist, Billy Arjan about the conservation initiatives in gharials hunting the shallows or marvel in the comforts of luxury. With this, Singh. India’s most diverse and productive at the Indian crocodile. Hear stories of TUTC aims to enter the untapped Dudhwa is one of the most Terai ecosystem. Accompanied by survival from the bold ethnic group of luxury wilderness tourism space while biodiverse regions and endangered India’s best-trained conservationist the Tharu tribe who happily co-exist we continue to acquaint travelers with ecosystems in India. One of the few and naturalists, one can learn about with the wild and call themselves new experiences and exceptional protected areas in the country, the park the successful campaign of turning ‘people of the forest’, or simply listen locations in India. TUTC’s Jaagir Lodge is inhabited by 38 species of mammals, Dudhwa into a natural habitat for to chirping birds as they sit cosily on Dudhwa is infused with the same 90 species of fish, and some 500 Indian one-horned rhinoceros. their private veranda soaking in the warmth and exceptional services as species of birds. TUTC’s Jaagir Lodge Cycle around sugarcane farms to mesmerizing scenes as the forest our other luxury camping properties.” UP Travel Mart receives an overwhelming response The Travel Trade Association of Uttar Pradesh (TTAUP) had organised a full day Travel Mart as ‘TTM 2017’ on October 14, 2017 at Hyatt Residency. This was the first-ever mart organised first time in Lucknow for the Uttar Pradesh Travel Trade. Akquasun Group was the lead sponsor of the first ever travel event, TTM 2017. Team TTJ round 230 travel trade Secretary; Sandeep Srivastava, was Honourable Tourism Minister Association of UP (TTAUP) for professionals from Jt. Secretary and Rajiv Arora, (Uttar Pradesh); Dr. Rita Bahuguna hosting TTM 2017 in Lucknow was across UP and 62 Treasurer along-with TTAUP Joshi who in her address note to enhance relationship of Uttar travel trade partners Executive Committee; Mohd elaborated the necessity of such Pradesh travel fraternity with fromA metro cities and overseas; Azam, S Banerjee, Gayatri Khanna travel trade oriented shows to be travel fraternity based in the metro attended this one to one table Pradeep Chaurasia, Ambuj organised more frequently in near and overseas; to understand travel top meeting event. TTAUP Office Kishore & Avinash Giri; welcomed future for organised and overall business in more professional Bearers; Vivek Pandey, President; the distinguished guest & travel growth of tourism sector in Uttar aspect and explore opportunities SMA Sheeraz, Vice President; trade Partners. Pradesh. to develop and expand travel and Mohd Naeem Khan, Hon. The chief guest for the day The objective of Travel Trade tour business in Uttar Pradesh.

42 NOVEMber | 2017 www.traveltradejournal.com

Tradeline India-a focus market for SriLankan Airlines SriLankan Airlines brings smile, providing excellence and quality service with a good connection to partner countries. Chinthaka Weerasinghe, North India Region Manager states that India would be the focus for SriLankan Airlines. Neha Sharma riLankan Airlines had joined I enjoyed my layover at the SriLankan- One World Alliance in the early Serendip lounge. 2014, becoming a popular Flying in SriLankan is incomplete choice for travellers traveling to without getting an experience in Maldives.S Being a part of the One World the economy cabin, especially when Alliance gives opportunity to travellers it’s comfortable with the perfect in- to add every bonus program of every flight entertainment to pass your airline within the alliance. Chinthaka time, with spacious seats and a Weerasinghe further mentioned, “We footrest which is hardly to find in are looking at consolidation in India an economy cabin, crew members with a large focus to get Indian tourists who are always ready to take all your on our national airlines. Tourism has requests the journey was comfortable. been a big attraction with a double digit “SriLankan Airlines is celebrating 25 growth along with leisure, wedding years of operations from Delhi next and MICE. year which speaks volume about Pre boarding the flight, I was excited their service and commitment to the to experience this beautiful aircraft and India market. Currently operating 125 the moment I boarded I was impressed can make a choice from the variety a pleasant surprise with the buffet and flights per week from India, Sri Lankan with the amiability of the staff who were of entertainment options available a bar to foot massage and a separate is planning to increase to 134 flights in greeting passengers with joined hands from music to movies. The food on- rest room the lounge had everything the coming months,” said Chinthaka wearing a peacock-print, turquoise board was scrumptious with a variety for everyone. I decided to go for a foot Weerasinghe. Kandyan sari.” of options to go for, I had a veg meal massage first while enjoying a cup of They stand true to their tagline, Boarding the airline’s business class, with a glass of wine and was really coffee, passengers from all over the ‘You’re our world’ which reflects in luxury awaits you and one can enjoy the satisfied with it. The journey of almost world were there, some were seen their services. An hour felt like a minute comfortable seat-bed and get into the four hours came to an end in the blink checking their business mails while and a minute felt like a second this is world of luxury where crew members of an eye. enjoying a glass of wine while some the beauty of SriLankan Airlines which take care of all your needs. When it Serendip Lounge of were seen chatting with their friends or needs to be experienced once in your comes to in-flight entertainment one SriLankan Airlines at Colombo Airport family. With a variety of food options, life. On the track of achievement In the last few years Australia has turned out to be one of the most attractive destinations for Indian tourists. With a catalysing rate of growth in the number of Indians visiting Australia year by year, the country has found a place in many Indians’ travel bucket list. Tourism Australia completes its 50 glorious years in India. Nishant Kashikar, Country Head India and Gulf, Tourism Australia elucidates about various strategies, and campaigns that became the base for such a success. Shivangi Gupta ourism Australia is eyeing people to visit Australia, which through the demonetization phase the Indian market with happens once you showcase your in November 16, we launched a immense hope and destination through the eyes of campaign called the ‘Australia on anticipation as India with the Indian travellers.” Sale’ or the great Airline market theT rising number of middle-age ‘Advocacy’ is the next focus, place. In a span of three weeks we people, currently near 300 million they have recently signed up garnered around 10,200 bookings is likely to rise to 500 million by with Parineeti Chopra to become that were immediately after 2025, according to the McKinsey the first woman ambassador in demonetisation. When GST came Reports. Factors like GST and rise in ‘Friends of Australia’ advocacy into effect we launched another the number of business travellers panel. She has an accumulative campaign, the next version of has further opened windows following of almost 30 million on the ‘Australia on Sale’ and in the of hope and uplifted tourism in Facebook, twitter and Instagram, span of three weeks we got over Australia. she will encourage her fans to visit 18,100 bookings so we have coping Nishant Kashikar, Country Australia. Third is ‘partnership’, mechanisms for every situation.” Head, Tourism Australia shares, we have joined hands with key The scope of business travellers “We are on a track to achieve Nishant Kashikar distribution partners and airline into Australia has also taken a good fourth consecutive year of double- partners and put our best foot shape, Nishant further, explains, digit growth in numbers of arrivals production houses such as Balaji forward in bringing collaborative “We have 1000+ members from and spending, and have nearly Telefilms and regional channels and co-operative marketing Maruti Suzuki, Honda, Asian Paints 2,83,000 tourists from India such as Sun TV, Colors Kannada, campaigns. and 300-400 groups of Havels, which is an increase of 16 per cent Zee Marathi, and Living Foodz to With respect to the post GST ICICI Prudential and various others from last year. With relation to create a lot of content which can scenario and its effect on travel small to king size companies that the marketing and promotional create awareness and aspiration industry, Nishant expounds, travel to Australia. Australia’s campaigns, our first focus is on for Australia. The whole idea is to “We are quite resilient to these attractiveness has been on the ‘content’ we have worked with top give a compelling reason to the changes. When the country went rise. Let’s hope for the best.”

44 NOVEMber | 2017 www.traveltradejournal.com

Associations Showcasing Hyderabad to the world through Skal Congress 2017 has been a year of achievements for Telangana, this youngest state is not only committed to developments and planning but is also moving ahead in terms of organising events of all scale. ‘City of Nizams,’ Hyderabad hosted the 78th Skal World Congress from October 5 to 8, 2017. Sudipta Saha yderabad welcomed Clubs in Sacramento and San all the delegates from Francisco. 2017 is the ‘Indo-US available in Hyderabad which all over the world with Tourism Year’. A large contingent attracts major MICE events in an open arm and huge from USA participated in the India. Our state which is newly tourismH opportunity as it hosted Skal World Congress besides born need to be showcased the 78th Skal World Congress Australia, Mexico and many other to the world about its Nijami at the Hyderabad International countries. During the four days, customs and traditions and its Convention Centre (HICC). The Skal International Excellence culture which is completely four-day event was organised Awards and Sustainable Tourism different from other Southern in partnership with Telangana Awards were presented. cities in India. Tourism Department and Union More than 600 delegates There were several areas Ministry of Tourism. Skal Congress representing the tourism boards focused during the Skal is considered to be an ideal of 85 countries such as Andorra, World congress majorly to platform to showcase Hyderabad Australia, Austria, Azerbaijan, improve its membership and display its other important Bahamas, Belgium, Bermuda, growth particularly with Young tourist sites. Bulgaria, Canada, Croatia, Czech members worldwide. Another major focus was to strengthen Valmiki Hari Kishan the Young Skal members Director - Young Skal worldwide and to reach out International Hyderabad to all the branches of travel & Executive Committee and tourism in the World and Member be the biggest association in Skal International Hyderabad the world from the tourism has been dreaming big to the industry and finally to motivate most prestigious World Skal and encourage responsible Congress for which there tourism as well as sustainable is a long process and bit of practices in the Trade. competition too. There were It’s very important as it was eight countries bidding for 78th in 2003 Skal World Congress for Congress to be hosted in their the first time came to India when countries, so we from India Skal International Chennai won particularly from Hyderabad the bid. Now it’s been almost The proceedings of Skal World Republic, Spain, Fiji, France, won the bidding with huge 14 years and more over Indian Congress started on October Germany, Ghana, Greece, majority. Skal Hyderabad Skal member’s contribution is 5 with a welcome party. The Hungary, Ireland, Israel, Italy, wanted to show the world the huge in number of clubs and Congress formally kicked off Jamaica, Jordan, Kenya, Cyprus, newly born state Telangana and members so it’s high time that on October 6 with the state’s Luxembourg, Mexico, Monaco, its capital Hyderabad as many India must pitch once again. Deputy Chief Minister Mohd. Netherlands, New Zealand, knew only the metro cities in So it’s us from Hyderabad who Mahmood Ali inaugurating the Nigeria, Papua New Guinea, India. Undoubtedly it will add took the bold step and brought four-day event, in the presence of Portugal, Romania, South Africa, more value to the city, state it under the dynamic leadership David Fischer, Skal International Switzerland, Turkey, UK, USA, and even country that we gave of our President SK Vijay Mohan President; B Venkatesham, Zimbabwe, Sweden, Norway, a ‘Wow’ feeling to the guests Raj and also got the support Secretary, Telangana Tourism; Guatemala, Ecuador, El Salvador, with lots of satisfaction by of Skal International India - and Vijay Mohan Raj, President Finland, Bahrain, Bangladesh, using the entire infrastructure National Committee. of Skal Hyderabad Chapter. China, Venezuela and many more The theme of the Congress was participated in the event. ‘Together We Can’. The Opening Ceremony is known as the Flag Ceremony showcasing the flags of the delegates’ country. On the third day of the event, important issues were discussed and new objectives were set. The Skal World Congress launched the Young Skal Hyderabad, the first such club in Telugu states. During the Congress, 12 Indian cities (Skal Chapters) twinned with 12 USA cities (Skal Chapters). It is the first time that any entire nation has fully twinned with another SKAL Nation. Skal Club Hyderabad twinned with Skal

46 NOVEMber | 2017 www.traveltradejournal.com

Events and More

ICPB organises its 30th AGM The 30th Annual General Meeting of India Convention Promotion Bureau with elections to the Governing Board was held on Thursday, September 28, 2017 at The Ashok, Chanakyapuri, New Delhi. At the AGM, the Annual Report of ICPB, Balance Sheet for the financial year 2016-17 also the budget for the financial year 2017-18 and 2018-19 was approved and adopted. The AGM was followed by the elections to the different positions on governing board of ICPB under the supervision of Mohamed Farouk, Assistant Director General (IC) as Returning Officer for the elections.

Sharjah Tourism Board conducts THAI SmileAirways wins Best Regional four-city road show Airline in Asia Pacific from Globe Luxuri

Sharjah Tourism Board has recently concluded tourism promotional road show and Premium Awards for stakeholders and travel agents in Ahmedabad, Chennai, Hyderabad and THAI Smile Airways reaffirmed the success of its tapping into the India Jaipur. The four-city road show was organised. With aim to increase visibility market by winning the Best Regional Airline in Asia Pacific Award from of the emirate of Sharjah as a cultural, business, leisure and educational Globe Luxury and Premium Awards. The award was organised by destination amongst Indian travellers and to increase engagement with Stimulus Research Services, one of the best-in-class business research education boards, tourism sector, policy makers and business communities. services providers, to honor the best performance service businesses in H E Khalid Jasim Al Midfa Naiken, Chairman, Sharjah Commerce & Tourism India and the United Arab Emirates for the outstanding achievements Development Authority, Govt of Sharjah, “India is a very lucrative market and that impress customers. Gaurav Bhatura, Country Head India of THAI we are aware of the potential it holds in terms of inbound visitor traffic into Smile Airways recently received the Best Regional Airline in Asia Pacific Sharjah. We are happy to be tapping this important market through our four- award from HH Sheikh Tahnoon Bin Saeed Bin Tahnoon Al Nahyan. The city roadshow. We received an overwhelming response from travel agents event took place at the Palazzo Versace at Dubai and was attended by and stakeholders and we look forward to doing more roadshows in the near 250plus Heads and Aviators across the Asia Middle East region. future.”

Akquasun Group hosted a FAM in order to introduce a brand new resort to Kandima Maldives from October 11-14, 2017 with travel support from SriLankan Airlines

50 NOVEMber | 2017 www.traveltradejournal.com Events and More

Dubai Parks and Resorts conducts roadshows in Mumbai and New Delhi

The Nijhawan Group representing Dubai Parks and Resorts organised their multi-city roadshow and dinner in Mumbai on October 4 and New Delhi on October 5 showcasing the theme park. Ankush Nijhawan, MD, Nijhawan Group, welcomed the agents and Lisa Goswell, Director- International Market Development, Dubai Parks and Resorts gave a brief presentation. The event witnessed an attendance of over 80 travel and trade partners. India is one of the fastest growing travel markets in the world. Close proximity to Dubai puts India ahead of other source markets for Dubai Parks and Resorts. Indians are willing to explore the world for unique travel experiences. The roadshows focused on asserting Dubai Parks and Resorts’ position in the Indian tourist market as the ultimate family entertainment destination.

Alitalia launches direct delhi-rome service Alitalia is flying back to India after a nine-year absence with a new direct service between Delhi and Rome operated every day for the whole winter season until 24 March 2018. The first flight from Rome took off on October 29, 2017, while the inaugural flight from Indira Gandhi International Airport in Delhi took off on October 30, 2017. Passengers will feel they’ve already arrived in Italy upon boarding Alitalia’s 250- seat Airbus A330 operating the flight, equipped with exclusive Made in Italy amenities and completely refurbished cabin interiors to reflect Italian elegance and style. ‘Magnifica’ business class guests can relax in luxurious Italian brand Poltrona Frau leather seats that fully recline to a comfortable flatbed position, and enjoy award-winning onboard dining featuring the best of Italian regional fine dining menu which has won the prestigious ‘Best Airline Cuisine’ award from the American magazine ‘Global Traveler’. The onboard menu features the best of Italian regional food accompanied by wines from the country’s best estates and the ‘Ferrari Trento DOC’ sparkling wines. Alitalia’s new ‘dine anytime’ meal service allows customers to decide when they prefer to eat. After their meal, business class passengers will also have the chance to choose from a special coffee menu, offering three different blends of espresso selected for Alitalia by the famous Italian brand Lavazza. Furthermore, all classes feature onboard Wi-Fi connectivity for phone calls, Internet and e-mail.

visa fee submission with effect IFSC CODE : RATN0000182 Please make a note of the Visa update from Oct 16, 2017. Henceforth, After depositing the timings given below: all visa and attestation fees payment, Bank Receipt has to have to be deposited in the be attached with the relevant • 08:00 hrs to 10:00 hrs (For bank account of the Embassy application at the time of Agent Submission) as under: submission. • 08:00 hrs to 11:00 hrs (For RATNAKAR BANK (RBL) Applicant Submission) 23, Basant Loke Market, Change in Submission is also extended Community Centre, submission timings in Evening from 14:00 hrs to Changes in visa fee Vasant Vihar for Thailand Visa 16:00 hrs, however all such norms for Ethiopia New Delhi- 1100057 The Royal Thai Embassy applications shall take one The Embassy of The Republic Account No : 409000418273 (New Delhi) has revised its additional day for processing. of Ethiopia has discontinued Title of Account : visa submission timings with the Demand Draft mode of EMBASSY OF ETHIOPIA immediate effect. Courtesy: JetSave

nOVEMber | 2017 www.traveltradejournal.com 51 Appointment

Air China Renaissance Lucknow Hotel Aloft Bengaluru Cessna Business Park Xia Baohui has been Pankaj Gupta is the General Aloft Bengaluru Cessna appointed as General Manager at Renaissance Business Park has Manager Air China (Delhi Lucknow Hotel. Self announced the appointment Office). Baohui is a sales motivated and a proven of Amit Kumar as the Hotel and growth hacking team player, he holds strong Manager. Bringing more expert with experience operational background in than 13+ years of experience of more than 18 years in hospitality industry. Pankaj on the table, he has proven aviation industry. He has holds 17 years of experience to be a very essential and headed the sales and in hospitality operations effective addition to the growth initiative of Air and has worked at hotels Marriott family. In his new China in different parts like Lemon Tree, Indore; role, he would head the Xia Baohui of world such as China, Pankaj Gupta Holiday Inn, Agra; Sarovar Amit Kumar overall hotel operations Bangkok, Bangalore, Hotel, Kolkata; Royal Orchid and create new business Taipei, Mumbai. His Hotels and Aloft Bengaluru opportunities, develop responsibility will include Whitefield. talent, create business overseeing of all aspects development plan and of airline sales, ground guidelines for maintaining handling, catering and market leadership. Amit commercial activities, has a proven track record marketing through of leading and executing GSA’s. business strategy.

Lords Hotels & Resorts OYO The Resort, Madh- Marve, Mumbai Lords Eco Inn, Porbandar Garima Nagpal, a Sanket Thakur has – a Lords Hotels & seasoned hospitality recently joined The Resorts hotel property has professional with over four Resort, Madh- Marve, appointed Manish Kumar decades of experience has Mumbai as Asst. F&B as its Operations Manager. joined OYO, India’s largest Manager. At the Resort, Prior to joining Lords Hotels hospitality company. In Sanket will be responsible and Resorts, he served as her new role as Head of for carrying out various the Director of Operations Quality, Garima will be duties to ensure that with Mohammad Omar responsible for network- customers receive Bin Haider Holding Group wide upgradation of OYO excellent service. He will P.S.C. Group of Hotels. hotels to ensure highest prepare management, Manish Kumar Mr Kumar has vast Garima Nagpal levels of quality, including Sanket Thakur variance, and financial experience in Front Office hygiene and ambience. reports on periodic basis. management, General The appointment is in line He will manage everyday Operations and Revenue with OYO’s commitment operations, accounting Management and will lend to solve supply-demand and financial matters of expertize in executing imbalance and offer F&B store. Also Identifying his role at Lords Eco Inn, beautiful and quality living and rectifying operational, Porbandar. The hotel spaces. Of her extensive financial and employee property is located just a hospitality career, Garima issues will be part of couple of minutes’ walk has spent nearly 30 his job responsibilities. from the beach and is a years as the Head of With over seven years of haven for tourists looking Housekeeping across experience in hospitality. for a relaxed vacation. several hotel chains.

Hahn Air Clarks Inn Group of Hotels Mandarin Oriental Hotel Group Hahn Air’s Head of Rupam Das has been Christoph Mares has Corporate Strategy, transferred and promoted been promoted to Chief Industry and Government as Regional Director – Operating Officer of Affairs, Jörg Troester Operation & Business Mandarin Oriental Hotel has been reappointed Development at Clarks Group, effective January 1, as board member of Inn Group of Hotels. In 2018 and will be responsible the European Regions the current profile Rupam for global hotel operations Airline Association (ERA). will be responsible as well as overseeing The announcement was to bring in increased the operational functions made at the Athenaeum efficiency in hotel of Food and Beverage, InterContinental hotel in operations, enhanced Rooms and Quality, as Jörg Troester Athens, Greece, during the Rupam Das brand visibility as well Christoph Mares well as Spa and Wellness. ERA General Assembly, as oversee growth of the Christoph will be based at which took place between company’s hotel portfolio the Group’s Hong Kong the October 17 and 19. through new acquisitions corporate office, moving With over 20 years of across its various brands. from his current position experience in the aviation Additionally he is also in London as Executive industry, Troester is an heading Clarks Holidays, Vice President, Operations expert in the field of airline a vacation ownership Director, Europe, Middle distribution and the author offering by Clarks Inn that East, Africa and India of various white papers seeks to redefine leisure (EMEAI). Christoph has which have significantly experiences of discerning over 25 years’ experience influenced industry- holiday travellers, both in in luxury hotel management relevant legislation. India and overseas. around the world.

52 NOVEMber | 2017 www.traveltradejournal.com

Report Travel aspirations and technology adoption turn Indians into impulsive pilgrims: OYO survey • 65 per cent respondents Mumbai, Pune, Ahmedabad Last year how often did you plan pilgrimage visit a site of pilgrimage for and Kolkata) through detailed reasons other than religion in-person interactions with or spirituality 1700 respondents. • 55 per cent respondents Ritesh Agarwal, Founder undertook travel to a & CEO, OYO, says, “Travel to pilgrimage destination religious destinations is among impulsively the largest segment of domestic • Wi-Fi connectivity at travel business. In the last few accommodation, even at a years, these destinations have destinations. These ‘pragmatic What would be the average duration of your pilgrimage pilgrims’, often travel as family- group spanning different age- groups, and therefore, look for a variety of experiences. Those travelling with friends of the same age-group also often look for interest-based activities to make the holiday memorable.”

Key findings of the survey: • Impulse travel to pilgrimage destinations is becoming religious destination, rated seen a resurgence, particularly destinations such as Shirdi, popular in India as very important by 35 per as young people visit them for Thirupathi, Ujjain and Puri have • 45 per cent of travellers cent respondents–nearly the range of experiences they an assured accommodation admitted that they are 60 per cent update their offer–such as, arts and craft option through OYO. We likely to plan spontaneous social media profiles at in Pushkar, rafting adventures conducted this survey so that trips to pilgrimage spots in least once a day in Rishikesh, culinary delights travel service providers like us 2018 • 25 per cent pilgrims look of Amritsar. The opportunities could better understand the • Wi-Fi and mobile forward to–shopping and at these destinations, both for expectations of these guests connectivity is an important an equal number seek club travellers and service providers and how to serve them.” factor to determine choice leisure activities with their are fragmented, primarily due Ritesh further added, of accommodation trips to infrastructure issues and “We have found that Indian • While booking a hotel, A growing number of Indian lack of standardised option. travellers are looking for a cleanliness and comfort travellers are seeking a holistic Today, lakhs of travellers holistic experience when topped the consideration experience when they travel heading to diverse pilgrimage they travel, even to religious set to destinations traditionally known for their religious What other activities you would look forward to do? symbolism. They now look for more experiences to club with their pilgrimage to optimise their travel. These insights have been revealed in the ‘Connected Pilgrims Survey’ conducted by OYO, India’s largest hospitality company. The survey was conducted across 11 cities (Delhi- NCR, Hyderabad, Jaipur, Patna, Bengaluru, Chennai, Lucknow,

Over the next one year, how likely are you to plan a pilgrimage spontaneously? • 65 per cent respondents suggested they would visit a site of religious prominence for reasons beyond spirituality or religion Just like the behaviour exhibited in other forms of leisure travel, short weekend breaks appear to be the growing norm for pilgrimage travel. Over 50 per cent respondents stated that their pilgrimage duration would be between 1-2 days.

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