Alibaba Pictures , Ruyi Films and Enlight Pictures' Once Upon a Time to Be
IMAX CORPORATION ALIBABA PICTURES , RUYI FILMS AND ENLIGHT PICTURES’ ONCE UPON A TIME TO BE RELEASED IN IMAX® THEATRES ACROSS CHINA SHANGHAI – July 20, 2017 – IMAX Corporation (NYSE:IMAX) and IMAX China Holding Inc. (HKSE: 1970) today announced that Enlight Pictures’, Ruyi Films’ and Alibaba Pictures Group’s much-anticipated fantasy flick, Once Upon a Time, will be digitally re-mastered in the immersive IMAX 3D format and released in approximately 420 IMAX® theatres in China, beginning Aug. 3. Directed by Zhao Xiaoding and Anthony LaMolinara, Once Upon a Time was adapted from the popular fantasy romance novel, illustrating the story of Bai Qian (Liu Yifei) and Ye Hua (Yang Yang). It is produced by well-known filmmaker Zhang Yibai, and stars Liu Yifei, Yang Yang, Luo Jin, Yan Yikuan, Lichun, Gu Xuan and Peng Zisu. Once Upon a Time marks the first Chinese local-language IMAX DMR film in partnership with Alibaba Pictures Group and Ruyi Films, and the second with Enlight Pictures, which released Lost in Hong Kong in 2015. “We are excited to team up with Alibaba Pictures, Ruyi Films and Enlight Pictures, and directors Zhao Xiaoding and Anthony LaMolinara to bring this beloved fantasy novel to life in IMAX,” said Greg Foster, CEO of IMAX Entertainment and Senior Executive Vice President, IMAX Corp. “The film's incredible visual effects showcase The IMAX Experience and create a powerful addition to our summer movie slate.” The IMAX 3D release of Once Upon a Time will be digitally re-mastered into the image and sound quality of The IMAX Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology.
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