Press release
DreamWorks’ ‘Rise of the Guardians’ to be released in Auro 11.1 3D sound technology
Mol, Belgium, October 8, 2012 – Film industry visionary DreamWorks Animation has selected Barco’s 3D sound format Auro 11.1 for the release of their next animated feature film ‘Rise of the Guardians’. Slated for release on 21 November 2012, ‘Rise of the Guardians’ will be mixed in the revolutionary Auro-3D® sound technology and distributed worldwide.
DreamWorks Animation – the creators of top-notch animation movies such as ‘Shrek’, ‘Madagascar’, ‘Kung Fu Panda’ and ‘How to Train Your Dragon’ – has selected Barco’s 3D sound format Auro 11.1 to create a truly unique and enveloping sound experience for their upcoming film ‘Rise of the Guardians’. “DreamWorks has always pushed the envelope of creative storytelling,” remarks Jim Bershears, Vice President Post-production at DreamWorks Animation. “With our movies, we always strive to create an experience that not only kindles the imagination, but also connects moviegoers with the stories that we tell and the characters shown on screen. The Auro-3D® sound format will surely add an extra dimension, enabling this deeper emotional connection with our audiences.”
Leading cinema technology “The fact that DreamWorks Animation has selected our Auro 11.1 3D sound technology for the sound mix of their next animation movie is truly a great honor for us,” comments Brian Claypool, Senior Director of Strategic Business Development of Barco’s Entertainment Division. “It clearly illustrates our commitment to provide the cinema industry with the most innovative and comprehensive suite of products and solutions to treat moviegoers to the ultimate movie experience. By combining our revolutionary audio format with our leading digital cinema projection technology, we are truly primed to provide the movie industry with the most immersive entertainment experience possible.”
‘Rise of the Guardians’ DreamWorks’ ‘Rise of the Guardians’ is an epic adventure that tells the story of Santa Claus, the Easter Bunny, the Tooth Fairy, the Sandman and Jack Frost – legendary heroes, each with extraordinary abilities. When an evil spirit known as Pitch threatens to take over the world, the immortal Guardians must join forces to protect the hopes, beliefs and imagination of all children on earth.
Three layers of sound Auro 11.1, developed by Auro Technologies and powered by Barco, is the next-generation 3D sound format for the cinema industry. The Auro-3D® sound format is designed along three layers of sound (surround, height and overhead ceiling) rather than the single horizontal layer used in the traditional 5.1 sound format. Thanks to its 11.1 configuration, the technology not only enables sound mixers to move objects around in space but it also allows them to reproduce the immersive aspects of a film soundtrack in a way that is more compatible with their current workflow. The Auro-3D® sound technology provides the best acoustical experience at the most commercially viable price point in the market and does so without the need to create object-based soundtracks that are designed to be optimized for the consumer market.
About Barco Barco, a global technology company, designs and develops visualization products for a variety of selected professional markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and Asia Pacific. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with about 3,700 employees worldwide. Barco posted sales of 1.041 billion euro in 2011.
About Auro Technologies Auro Technologies (www.Auro-3D.com; www.auro-technologies.com) is a spin-off of the Galaxy Studios Group and owner of the Auro-3D® Technology Suite. The Auro-3D® Concept and Listening Formats are designed by Wilfried Van Baelen, founder and CEO of Galaxy Studios and Auro Technologies. Galaxy Studios is renowned worldwide for its state-of-the-art leadership in audio innovation for music and sound for film. The Auro-3D® suite offers groundbreaking, easy-to-use and unprecedented levels of sound reproduction capabilities to the professional, automotive, broadcast and consumer electronics (such as gaming, smartphones, multimedia PC, notebooks, tablets, audio players, digital TV, media libraries and packaged media) markets.