V SCHEDULE YOUTH BUSINESS SUMMIT / 2019 Table of Contents MONDAY/APRIL 15, 2019 3 … Schedule 18 … National Competitions: National Business Plan Competition Hosted by Microsoft Technology Center Finance 9:00 AM - 2:00 PM Preliminary Round 4 … Letter from HSBC Human Resources 2:30 PM - 6:30 PM Championship Round Marketing Announcement of winners at the conclusion of the Championship Round 5 … Letter from the President & VE Board of Directors Chair 26 … Global Business Challenge National Competitions (Finance, HR, Marketing) at Microsoft Technology Center … International Trade Exhibition 6 … About VE 30 10:30 AM - 2:00 PM Presentations 2:30 PM - 6:30 PM Championship Round 7 … Event Descriptions 38 … Board & Staff Announcement of winners on Wednesday during the International Trade Exhibition Opening Ceremony 8 … Partners & Sponsors Gala Booklet (flip booklet over) 9 … Speakers TUESDAY/APRIL 16, 2019 Global Business Challenge Powered by Intuit at LIU Brooklyn 12 … National Business Plan Competition 7:30 AM - 1:00 PM Preliminary Round 1:00 PM - 3:00 PM Championship Round International Trade Exhibition Kickoff at Brooklyn Cruise Terminal Share your Youth Business Summit journey 2:00 PM - 4:00 PM Early Registration and Set-Up for Exhibitors with #2019YBS on Instagram and Twitter. 4:00 PM - 7:00 PM #2019YBS Kickoff Party with special musical guest Phony Ppl and Live International Fashion Show Hosted by FLY NY from The High School of Fashion Industries Find more information at veinternational.org/2019-ybs WEDNESDAY/APRIL 17, 2019 International Trade Exhibition at Brooklyn Cruise Terminal 7:00 AM - 9:00 AM Registration & Set-Up 9:00 AM - 9:30 AM Opening Ceremony, Welcome Remarks & Ribbon Cutting 9:30 AM Exhibition & Trading Begins 10:00 AM Facilitators' Meet & Greet 1:30 PM Awards Ceremony 2:00 PM Student Exhibition Breakdown 2 SCHEDULE / 3 WELCOME FROM THE PRESIDENT & VE BOARD OF DIRECTORS CHAIR Dear Students: Dear Friends, Welcome to New York City and the 2019 Virtual Enterprises International Youth Welcome to the 2019 Virtual Enterprises International Youth Business Summit! Each Business Summit! year, this one-of-a-kind event brings together thousands of VE students from around the world to showcase the business and skills they have developed during the school Just by being here, you have already succeeded—succeeded in helping to shape your year. Through business competitions, leadership and networking events, and an own future and in collaborating with your fellow students and teachers to create international trade exhibition, VE students actively engage in the “Future of Work”—a something tangible and dynamic. And, most importantly to HSBC and the many other theme that is central to VE’s mission. leading companies that join us here today, you are helping us to feel optimistic about the bright future of business in America and around the world. Since the start of the 2018-19 school year, VE’s staff, board of directors, and advisory council have continued to focus on this theme by exploring the most effective ways At HSBC, we have invested in VE since 1999 and at this year’s International Trade to prepare students for the 21st-century workplace and develop a talent pipeline for Show, we are announcing an even more significant investment than ever before. today’s businesses. In addition to meeting with experts in areas such as workforce Why has this been such a long and critical partnership for us? Because we truly development, labor market analysis, and talent management, we have brought believe that VE is unique in the way that it is preparing today’s youth for the jobs of together industry leaders from a diverse set of companies—HSBC, Intuit, Deloitte, the future—some of which have yet to be invented. Viacom, Nielsen, Google, Amazon, SalesForce, among others—to keep the VE program up-to-date with the latest workforce insights and challenges so all young people have In a study conducted by McKinsey Global Institute in June 2018, we learned that the opportunity to learn and succeed as they prepare for their futures. automation will accelerate the need for very specific workforce skills. Of course we see continued demand for advanced technological skills such as programming. But It takes the talent and dedication of many people to bring VE to life every day by meeting it is important to remember that the jobs of the future will also require increased new challenges and creating exciting opportunities for VE students. Administrators and social, emotional, and higher cognitive skills, such as creativity, critical thinking, and teachers oversee the program at each school site and ensure that VE students develop complex information processing. The experience that VE provides to students across the skills and competencies they need to own their futures. Our national and regional the U.S. and other countries builds those exact skills. staff—supported by VE’s National Board of Directors and National Advisory Council— continue to create life-changing opportunities for VE students. And our major business The products and businesses you’ve created matter, but even more vital is the supporters—HSBC, Intuit, Deloitte, Viacom, and New York Life—not only help fund our experience you have had in shaping those businesses by working together to overcome activities, but also serve as volunteers both inside and outside the classroom. With the complex challenges and build something that will address a real need in the world. help and support of all these individuals, there are now 15,000 future business leaders in 430 schools across the U.S. who will combine the VE experience with their drive and So, as we come together in the thousands this week for the National Business Plan passion to propel themselves into bright futures. Competition, Global Business Challenge and International Trade Show, I challenge all of us to remember that we are more than our individual roles as students, teachers, Finally, to the more than 5,000 students who have traveled to this year’s Youth business mentors, and peers. We are shaping the future for all of us here and millions Business Summit—whether from down the street or across an ocean—welcome to of other young people. Let’s work together to create a future that is innovative, an unforgettable week of authentic business experiences. The week’s events present sustainable, and one that enables people from all walks of life to achieve their dreams. amazing opportunities to show what you know, who you are, and who you can be. Sincerely, On behalf of everyone who makes VE work, we wish you an exciting and memorable stay in New York City! Kelly W. Fisher Sincerely, Head of Corporate Sustainability HSBC Bank USA N.A Nick Chapman Ashley Fina, President VE Board of Directors, Chair 4 5 Our mission is to transform EVENT students through authentic business experiences that DESCRIPTIONS prepare them for fulfilling, NATIONAL BUSINESS PLAN COMPETITION financially secure futures. The National Business Plan Competition showcases some of the best and brightest student leaders and budding entrepreneurs in the country. Teams representing 33 VE companies from around the country have their written business plans and oral presentations judged by industry professionals and educators. After receiving top honors in local and regional business plan competitions during the school year, these teams have earned the chance to compete in the country’s premiere team-based national business plan competition. NATIONAL COMPETITIONS: FINANCE / HUMAN RESOURCES / MARKETING Teams of one-to-two department employees from VE companies deliver oral presentations to inform judges of their department policies and practices as they relate to the strategies, operations, and deliverables for their respective departments. GLOBAL BUSINESS CHALLENGE CAREER PATHWAYS LEADERSHIP OPPORTUNITY In this unique event, students representing countries from around the world work in 50% of all VE 87% of VE students 6,700+ students per year multinational teams to identify the challenges, opportunities, and risks involved in a surveyed identify career serve in leadership roles schools are identified global business by examining a real-world, college-level business case study. After two pathways of interest (e.g. Executives, VPs, as economically hours of analysis and deliberation, teams present their findings to a panel of judges. because of VE Managers,) during disadvantaged their time in VE INTERNATIONAL TRADE EXHIBITION Bringing together more than 5,000 students, educators, business leaders, and industry professionals, the International Trade Exhibition is VE’s largest and most dynamic live event as well as the largest exhibition of practice businesses in the U.S. VE is a national educational nonprofit transforming students through authentic business experiences which prepare them for fulfilling, financially secure futures. Since its inception in 1996, VE has served over 140,000 students, including many from economically disadvantaged communities. We currently support 15,000 students across the U.S. each year and are part of a global network spanning 40 countries and 7,500 student-run businesses. veinternational.org 7 THANK YOUTH BUSINESS SUMMIT TO OUR SPEAKERS YOUPARTNERS TITLE SPONSOR KELLY FISHER Education Senior Vice President & Head of Corporate Sustainability SUMMIT SPONSORS HSBC Bank USA In 2015, Kelly W. Fisher was appointed In her tenure there she also created Senior Vice President and Head of Corporate Toyota’s first-ever social media giving Sustainability for HSBC Bank USA. In her campaign, called “100 Cars for Good.” role she has helped to launch HSBC’s new Prior to that, she worked for four years at U.S. volunteer program “Involve” which Goldman Sachs, helping to manage their has been recognized for improving the global volunteer program and internal volunteer experience. She also co-chairs marketing campaigns. the US Climate Business Council, which is helping to increase HSBC’s leadership role In the past, Kelly has held seats on the in sustainable finance.