Advanced Driver Assistance Systems
SEMA BUSINESS Advanced Driver Assistance Systems New Technology, New Challenges, Unprecedented Opportunities By Mike Imlay f you think the drive toward more vehicle autonomy and connected- ness won’t impact your business, think again. Advanced driver assis- tance systems (ADAS) and con- Inected vehicle technologies (CVT) are already flooding the OEM marketplace and rippling through the aftermarket in new and unexpected ways, reshap- ing the design, production, sales and servicing of a surprising array of parts and accessories. The only question is whether your business is ahead of, keep- ing pace with, or behind the rapid wave of opportunities heading our way. “Transformative technologies are changing how cars are designed, developed, customized, sold, serviced, shared and owned,” said John Waraniak, SEMA vice president of vehicle tech- nology. “We are witnessing one of the most fun- damental shifts in the history of the automotive industry. New vehicle technologies from ADAS to autonomy are driving this shift, and it’s also being shaped by demographic, regulatory, social and environmental pressures.” Groundbreaking Research The tremendous opportunities that lay ahead for the automotive specialty-equipment industry are underscored in a new SEMA-led Advanced Vehicle Technology Opportunities report con- ducted with Ducker Worldwide and the Cen- Connected Vehicle Systems Parking Assistance Systems ADAPTIVE Cruise Control (ACC) Lane-Departure Warning (LDW) ter for Automotive Research. It is set to be Allow vehicles to “talk” to each other Help parking in high-traffic and close- Uses radar and camera systems to maintain Monitors lane markings and alerts the driver if unveiled at the 2017 SEMA Show (see sidebar, to allow for better functionality and quarter environments.
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