Advanced Driver Assistance Systems

SEMA BUSINESS Advanced Driver Assistance Systems New Technology, New Challenges, Unprecedented Opportunities By Mike Imlay f you think the drive toward more vehicle autonomy and connectedness won’t impact your business, think again. Advanced driver assistance systems (ADAS) and con- Inected vehicle technologies (CVT) are already flooding the OEM marketplace and rippling through the aftermarket in new and unexpected ways, reshap- ing the design, production, sales and servicing of a surprising array of parts and accessories. The only question is whether your business is ahead of, keeping pace with, or behind the rapid wave of opportunities heading our way. “Transformative technologies are changing how cars are designed, developed, customized, sold, serviced, shared and owned,” said John Waraniak, SEMA vice president of vehicle technology. “We are witnessing one of the most fun- damental shifts in the history of the automotive industry. New vehicle technologies from ADAS to autonomy are driving this shift, and it’s also being shaped by demographic, regulatory, social and environmental pressures.”

Groundbreaking Research

The tremendous opportunities that lay ahead for the automotive specialty-equipment industry are underscored in a new SEMA-led Advanced Vehicle Technology Opportunities report con- ducted with Ducker Worldwide and the Cen- Connected Vehicle Systems Parking Assistance Systems ADAPTIVE Cruise Control (ACC) Lane-Departure Warning (LDW) ter for Automotive Research. It is set to be Allow vehicles to “talk” to each other Help parking in high-traffic and close- Uses radar and camera systems to maintain Monitors lane markings and alerts the driver if unveiled at the 2017 SEMA Show (see sidebar, to allow for better functionality and quarter environments. May include vehicle speed and safe driving distances a vehicle appears to be inadvertently drifting implementation of ADAS systems. backup cameras and/or 360-degree as the vehicle approaches slower-moving into an adjoining lane. p. 38). This groundbreaking research estimates cameras. vehicles. the current value of the ADAS aftermarket at just under $1 billion, with that dollar value Driver Vision Augmentation Automatic Emergency Braking (AEB) Forward-Collision Warning (FCW) Automated Performance Enhancement Systems expected to increase at a 9%–10% compound Provides enhanced views of the road Detects a forward crash with another Recognizes when a vehicle gets too close Assist the driver in regaining vehicle control annual growth rate through 2021, when it will ahead to reduce collision incidents. vehicle or pedestrian before it occurs to another vehicle and signals the driver to in traction-loss and roll-over situations. They reach $1.51 billion. Currently, passive park- Includes infrared night vision displays and alerts the driver to take correc- apply the brakes to avoid a collision. FCW include electronic stability control (ESC), which and heads-up displays. tive action or automatically applies systems boast the greatest current after- applies braking to individual wheels during assistance units make up the bulk of aftermarket the brakes. market opportunity. sudden turns. offerings, but other yet-untapped areas can be Source: SEMA/Center for Automotive Research and Ducker Worldwide Driver Assistance Technology and Aftermarket Potential Research Report

30 November 2017 SEMA News #SEMA2017 www.semanews.com 31 SEMA Advanced VehicleSEMA Technology Advanced Vehicle Technology – – Opportunity Study - 2017Opportunity Study - 2017

favor OEM installations; liability and The market for aftermarket ADAS systems is being driven by a blend of safety, consumer, product enhancement products already run the SEMA n BUSINESS insurance concerns; compatibility issues availability and installer capabilities to offer vital add-ons for older vehicles and cost-effective gamut from do-it-yourself (DIY) to profes- solutions for new vehicles. in emerging vehicle-to-vehicle and vehicle- sionally installed items, with price points SEMASEMA Advanced Advanced Vehicle Vehicle Technology Technology EXECUTIVEEXECUTIVE SUMMARYSUMMARY ––SCORINGSCORING SUMMARYSUMMARY OpportunityOpportunity Study Study - 2017- 2017 to-infrastructure across state lines; a lack of Key ADAS AftermarketKey ADAS AftermarketSystems Systems Key ADAS AftermarketKey ADAS AftermarketSystems Systems Aftermarket ADASAftermarket Systemsto ADASmatch. Systems Indeed, DIY backup cameras (total million(total units millionupfit) units upfit) (total million(total dollars million upfit) dollars upfit) 5-Year CAGR 5-Year CAGR Passive ADAS systems have the lowest overall complexity and the largest presence in the U.S. Department of Transportation stan- 5-year CAGR: 4.5% 5-year CAGR: 4.5% 5-year CAGR: 9.1% 5-year CAGR: 9.1% and rearview mirror replacements with Blind Spot WarningBlind Spot14% Warning 14% aftermarketPassivePassive ADASADAS currently, systemssystems have have with the the limitedlowest lowest overall overall presence complexity complexity for active and and the the systems largest largest presence presence due to in in system the the aftermarket aftermarket complexity, currently, currently, OE with with access 6.6 6.6 1,511.8 1,511.8 limited presence for active systems due to system complexity, OE access and pricing requirements dards to build and test to; and continuing integrated view screens are now popular andlimited pricing presence requirements. for active systems due to system complexity, OE access and pricing requirements 5.3 5.3 Lane DepartureLane Departure 11% 11% cybersecurity concerns. 976.9 976.9 Warning Warningofferings at virtually every big-box chain. Ready or not, however, ADAS and CVT Passive Park AssistPassive However,Park8% Assist 8% it’s not just traditional vehicle Passive ForwardPassive Forward AftermarketAftermarket ProductProduct AdoptionAdoption Likelihood Likelihood are already exploding onto the scene, and sound14% and14% entertainment manufacturers Collision WarningCollision Warning aftermarket sales and service outlets will 2016 2016 2021 2021 2016 2016 2021 2021 Heads Up Heads Upthat are jumping into the ADAS/CVT SystemsSystems Type Type DefinitionDefinition 12% 12% Display Display

High Heads-Up Display Heads-Up Display High soon be grappling with the need for the Passive Park Assist Passive Park Assist marketplace. Entirely new companies are SystemsSystems that that will alertwill oralert Blind-Spot Warning Lane-Departure Warning Blind-Spot Warning Lane-Departure Warning orSystems warn that the will driver alert toor warnwarn the the driver driver to to take take Passive Forward-Collision Warning Passive Forward-Collision Warning PassivePassive take action in order for right equipment and skilled personnel to forming around those technologies—and actionaccidentaction in in order order prevention. for for accident accident preventionprevention keep up with market growth. While OEMs Key Drivers of Aftermarket Adoption of ADAS Systems: for good reason. have a tight grip on these technologies Key DriversKey of AftermarketDrivers of Aftermarket Adoption of Adoption ADAS Systems: of ADAS Systems: “We’ve been coming across National Systems that will SystemsSystems that that will will overtake overtake Lower cost of systems Ability to utilize ADAS Increase interest in safety Some systems have the overtake driving drivingdriving controls controls after after now, it’s expected that new legislation and Safety Council and other government Active controls after relative to OEM products, systems on older vehicles systems among end users. ability for easy self- Complexity/ Price Complexity/ Active Complexity/ Price Complexity/ Lower cost ofLower systems costrelative of systems relative identifyingidentifyingidentifying a apotential potentiala Ability to utilizeAbility ADAS to utilize ADAS Some systemsSome have systems the have the collisionpotentialcollision collision. which areto OEM often productsincludedto OEM which products areand whichlower systemstrim are levels on that oldersystems did vehicles on older vehiclesIncreased interestIncreased in safety interest installation in safety (i.e.,ability passive for easy ability self- forreports easy self -on the safe-driving movement and Media Conference: in aoften higher included trim level.often in a includedhigher trim in a highernot andoffer trim lower the option. trimand levels lower that trim did levels thatsystems did amongsystems end users among endparking usersinstallation assistance). (i.e.installation passive (i.e. passive System System

System System finding that there’s a huge opportunity for New Tech for Old Cars; level level not offer thenot option offer the option parking assistance)parking assistance) SystemsSystems that that provide provide the aftermarket,” said Jeff Varick, president Systems that provide * System: denotes a product unit paired with an electronic control unit driversdrivers with with with additional additional additional The Billion-Dollar Tech Source: Market Feedback, Ducker Analysis (ECU) and warning functions; there are multiple systems produced OtherOther informationinformationinformation or or ways orways ways to to on a single vehicle. of Brandmotion. Low Low DuckerDucker Research Research Focus Focus enhanceto enhance driving driving efficiency Source: Market Feedback,Source: Market Ducker Feedback, Analysis Ducker Analysis*System: denotes a*System: product denotesunit paired a product with an unitelectronic paired control with an unit electronic (ECU) and control warning unit (ECU)functions; and warningthere multiple functions; systems there p rodmultipleuced onsystems a single prod vehicleuced on a single vehicle efficientenhance driving prior efficiencyto a Transformation LowLow HighHigh priorpotentialprior to to potential potential accident. accident accident n ConfidentialSEMA © DuckerresearchConfidential Worldwide © Ducker| Centerprojects Worldwide for Automotive | Center significant Research for Automotive Research growth in ADAS aftermarket systems by 2021 in Founded in 2006, the company made terms of millions of upfitments and therefore multiple millions of dollars. Much of this CurrentCurrent Aftermarket Aftermarket Presence Presence high-tech safety solutions its main focus growth potential will be from “retrofitting” older vehicles and filling gaps left by OEMs in • When: Wednesday, November 1, newer-model trim and option packages. three years later. ConfidentialConfidential © © Ducker Ducker Worldwide Worldwide | | Center Center for for Automotive Automotive Research Research 44 12:00 p.m. “The biggest thing I’ve been talking n The SEMA Advanced Vehicle Technology Opportunities report notes that such “passive” ADAS technologies as lane-departure, blind-spot and forward-collision warning, along with • Where: The SEMA Central Stage, aftermarket refinements will open new passive safety systems. These include lane- about lately—and we’re doing something heads-up displays and parking assistance feature the “lowest complexity” and currently 2017 SEMA Show, Las Vegas Con- sales and repair channels. In short, the departure, blind-spot and forward-colli- pretty exciting with it at the upcoming the largest aftermarket adoption. vention Center specialty-equipment industry can’t ignore sion warning systems, heads-up displays, SEMA Show—is the fact that 10,000 of the trend toward ADAS/CVT. Manufac- and parking-assistance systems encompass- the 40,000 lives lost on American roads expected to grow as well, driven by several 4. The improvement and simplification What’s the single biggest opportunity turers, retailers, service and repair providers ing backup cameras and/or radar. last year could’ve been saved if every key factors: in aftermarket systems, such as passive for the automotive specialty-equipment must begin now to not merely adjust to the According to Waraniak, Millennials vehicle on the road had the same safety parking assistance, that allow for easier industry? Equipping the 200 million new reality but also grasp its tremendous especially covet these vehicle features. A technologies as new vehicles coming out of 1. The lower cost of aftermarket ADAS self-installations. vehicles already on the road with today’s growth potential. recent Foresight Research’s “Accessories the factories,” Varick said. “The fascinating alternatives to OEM products, which 5. The increasing consumer interest in ADAS. Safety features such as lane- Immersion Report” found that today’s thing about that is those are lives that only are often bundled into higher trim the safety and awareness that ADAS departure warning, passive park assist The Drive Toward Safety 18–35 demographic values seamless tech- the aftermarket can save, because the cars and option packages. delivers. and forward-collision alerts are at an nology and advanced safety performance have already left [the factories]. They’re 2. The potential for aftermarket brands all-time high, with interest continuing to Presently, the aftermarket’s greatest to the point that they’ll spend an average of already part of the [millions of] vehicles on to fill the gap with ADAS products The report also identifies several chal- grow. The opportunity for the aftermar- growth potential lies in low-complexity $2,220 to tailor their vehicles accordingly. the road.” lacking sufficient annual take-rates for lenges that the aftermarket will have to ket to modify older vehicles or vehicles “The consumer now is becoming more Varick noted that such studies urgently OEMs to offer. overcome along the way. They include without ADAS is growing as well. and more aware of the availability of safety call for equipping all vehicles with for- Aftermarket ADAS Systems 3. The aftermarket’s ability to retrofit heavy integration of ADAS and related Learn how the aftermarket is respond- features and options in new cars, and they ward-crash avoidance, blind-spot detec- 5-Year CAGR older vehicles and lower new-model CVT into OEM vehicle control systems; ing at this special SEMA Show media want those same conveniences and safety tion, night vision, lane-departure warning, trim levels. increasing regulatory requirements that event, to be held at SEMA Central Blind-Spot Warning 14% features for their older vehicles, so that’s adaptive front lighting and surround-view (located in the lower Central Hall), a great opportunity for the industry,” said camera systems, including features such as where industry experts will unveil the Brett Riggs, AAMP Global vice president backup cameras and sensors. Lane-Departure 11% newest findings and outline what the for integration and infotainment. “Of that list of technologies, six are being Warning future has in store. To meet that rising demand, AAMP done in the aftermarket today, and Brand- With the ADAS safety, connectiv- recently relaunched its Echo Master brand, motion is doing five of them,” Varick said, Passive Park 8% ity and navigation market projected which encompasses everything from basic adding that adaptive lighting, in which Assist to grow to $1.5 billion over the next backup cameras to blind-spot detection headlights anticipate and adjust for chang- five years, SEMA Central will also host Passive Forward- 14% sensors, front cameras, 360-degree cam- ing road conditions, is proving trickier for a dedicated ADAS exhibit along with Collision Warning eras, DVR products and more. aftermarket companies than for OEMs, related resources throughout Show week. “A whole new category is integrated making it a sort of Holy Grail technology. Whether you’re a manufacturer, buyer, Heads-Up 12% safety, where we can integrate those cam- On the other hand, blind-spot detec- reseller or member of the media, the Display eras, sensors and so forth into either the tion, a relatively simple technology for SEMA Show’s seminars and ADAS- factory radio screen of the vehicle or an the aftermarket, is currently offered on focused displays and events are an ideal n Driven by consumer demand for increased aftermarket radio where the [factory unit] only about 22% of new vehicles, but J.D. n Brandmotion, an aftermarket leader in ADAS technologies, will debut its new ADAS- way to familiarize yourself with these safety, SEMA expects a healthy continued has been replaced,” Riggs explained. Power research indicates that 60% of auto 1000 OEM-grade forward-crash and lane-departure warning system with DVR at the 2017 annual growth rate for key ADAS tech- SEMA Show. The system is among the many ADAS technologies from a variety of manu- evolving trends. nologies in the aftermarket over the next Available from a range of infotainment purchasers want it. The irony, Varick said, facturers that will be front and center at the Show. five years. manufacturers, current aftermarket safety- t Cont. on p. 36

32 November 2017 SEMA News #SEMA2017 www.semanews.com 33 Companies Exhibiting ADAS-Related Products at the 2017 SEMA Show

Compiled by Alex Perez Gentex Corp. in-car entertainment electronic products to MITO Corp. veillance developer and supplier. Its com- more than 14 OEMs and OESs around Booth #12071 the global market. Booth #11661 mercial vehicle system products include the world. Autoequips Tech Co. Ltd. Gentex is an electronics manufacturer MITO is a distributor of OE-grade a heavy-duty and car reversing system, a Booth #11622 and a supplier of advanced-feature rear- Hanyang Information & Communica- automotive electronic products, including TFT LCD monitor, a license plate camera, Vision Automobile Electronics Autoequips Tech Co. uses CCTV view mirrors to the global automotive tions Co. Ltd./ADAS ONE Inc. Gentex auto-dimming rearview mirrors a wireless module, and DVR recording Industrial Co. Ltd. camera systems as a rear camera and industry. Products include auto-dimming Booth #51245 available with a compass, thermometer, rear equipment. Booth #12049 monitoring system for drivers to see their mirrors, displays, camera systems, lighting ADAS ONE is a strategic brand name camera and HomeLink displays. MITO Vision Automobile Electronics Indus- vehicle’s blind spots. and driver-assist functions, microphones from Hanyang Information & Commu- also carries a full line of OE screen inte- Shenzhen Matego Electronics trial is a professional manufacturer in the and interior lighting. nications for professional ADAS product gration products, dash cameras, wireless Technology Co. Ltd. electronic industry with 33 years of experi- Brandmotion development. ADAS ONE brings the value charging and remote starts. Booth #51335 ence. It is a supplier to major manufacturers Booth #11733 Global Media Industry of safe and convenient driving to the world Matego Electronics is a manufacturer of such as Ford, Honda, Suzuki, Toyota, Nis- Brandmotion is a supplier of after- Group Co. Ltd. with its HM310 camera system with DTG Newest One Tech Co. Ltd. action, dash and innovative cameras. It is san and Mazda. Vision produces ADAS, market and OEM vehicle personaliza- Booth #12053 (digital tachograph) and car DVR. Booth #51551 a professional OEM/ODM supplier with TPMS, parking and alarm solutions. tion products, including radar blind-spot Global Media Industry Group is a man- Newest One Tech is a certified manu- experience in producing car DVRs, dash detection systems, 360-degree camera ufacturer of car interior rearview mirrors Hyndsight Vision Systems facturer founded in 2008 and experienced and rearview cameras. Vision Tech America Inc. systems, authentic OEM rear-vision with DVR, reversing display auto-dim- Booth #50606 in OEM/ODM. It specializes in manu- Booth #11671 systems, curb-alert PRO parking sen- ming, navigation with iGo Primo, full The company says that its custom- facturing a wide range of vehicle security Shenzhen Sunway Industry Co. Ltd. Vision Tech America focuses on after- sors and other OEM integration display with Mirrorlink and Tem and designed camera and monitoring system products such as a full HD heavy-duty Booth #16129 market rearview camera systems and auto solutions. Compass. It values patent safety and inno- is so versatile that it can be taken any- camera and quad monitor, an AHD quad Shenzhen Sunway Industry has been security system technology, producing vative brackets to fit car brands. where and set up in seconds. No wires or monitor, a radar object detection sensor, a producing tire-pressure monitoring sys- backup cameras and monitors, mirror Cammsys Corp. no internet required for transmission and waterproof monitor, a DVR monitor and a tems, DVRs, parking sensors, car rearview monitors, heads-up displays, dash camera Booth #50433 Gryphon Mobile Electronics/ high-definition real-time video stream. backup camera. systems and driving security assistance DVRs and keyless entry systems. Cammsys develops and manufactures Gryphon Electronics systems for 10 years. It fulfills ODM and camera modules, auto electronics, EV Booth #12061 Kamama Inc./ Rostra Precision Controls Inc. OEM orders for its clients. Voxx International Corp. powertrain parts and security items. Its The company manufactures the Pow- Pearl Automation Inc. Booth #11617 Booth #12017 camera technology is recognized glob- erAll Jump Start Power Bank, the Tek- Booth #15207 Rostra Precision Controls Inc. is a lead- Shenzhen Xiaofeida Voxx International produces items ally, along with Samsung, Vestel, Sanyo, Mat Floor Liner, DreamWave Bluetooth Pearl Automation is working on advanc- ing manufacturer of automotive parts and Electronic Co. Ltd. across many fields, including telemat- BYD and Parrot. It supplies 360 sys- Speakers, and the Protruly night-vision ing the underlying technologies in autono- accessories, including customized and uni- Booth #51553 ics, audio products, specialty products, tems, rearview cameras to OEMs and safety camera system. mous vehicles to improve the experience versal electronic aftermarket cruise-control Shenzhen Xiaofeida Electronic is a pro- mobile video products, car alarms and aftermarket, and lead ADAS camera and for drivers. Created by former leaders systems, automotive parking assists, exterior ducer of car DVRs, 360-degree surround- remote starts. sensing tech to Asia, the Middle East, Steelmate Co. Ltd. in Apple’s iPod and iPhone teams and vehicle camera systems, automotive lumbar view parking systems and microwave North America and Europe. Booth #11680 inspired by the world-changing products supports, seat massagers and seat heaters. blind-spot detection systems. Voyomotive Steelmate has produced automotive elec- they helped produce, the company aims to Booth #11665 Chainstar Technologies Co. Ltd. tronic items such as car security systems, improve 1.2 billion cars. Sforauto Thinkware Maker of a plug-and-play connected Booth #50904 TPMS and audio equipment for the global Booth #11627 Booth #11967 car system giving car drivers/owners a Chainstar’s blind-spot detection sys- markets for 20 years. It also creates driving Integration Electronic Ltd. (Sintegrate)/ Sforauto Co. is a high-tech company Thinkware is a Korean-based global tech variety of data and control features. tem is designed with the latest micro- video recorders and parking-assist systems. LinksWell Automotive specializing in LED light manufacturing company producing dashboard camera wave technology to warn a driver of Booth #51626 and marketing of LED headlight products. technology as well as other related accesso- Waylens Inc. another vehicle approaching in an adja- Guangzhou Candid Co. Ltd. Backed by more than 25 years of auto- It also offers parking sensors, license plates, ries. The company was launched in 1997. Booth #38227 cent lane. The system can enhance driv- Booth #11668 motive electronics engineering, LinksWell backup cameras and sensors as well as in- The Waylens Horizon is an automo- ing safety and help avoid accidents when Guangzhou Candid Co. Ltd. offers such delivers in-vehicle safety, entertainment car wireless phone chargers. Toppking Electronics Ltd. tive camera system designed to amplify changing lanes. electronic equipment as car camera sys- and integration products that feel and Booth #11711 fun behind the wheel. It allows drivers to tems, backup camera systems and digital function like factory-installed components. Shenzhen Aotop Electronic Toppking supplies customers with blind- easily capture, edit and share interesting Cyber Concept Technology Co. Ltd./ wireless camera systems. Other products Its goal is to enhance the driving experi- Industrial Co. Ltd. spot detection systems, parking sensors, car moments in real time from the road with Cybcar America Drive Assist include rearview cameras, reversing cam- ence with seamless solutions that add to Booth #11670 security integration and more. It is a busi- its innovative camera, OBD-II transmit- Technology eras, wireless cameras and car monitors. the existing plethora of driver features. Shenzhen Aotop Electronic Industrial ness partner as well as a provider of product- ter, remote and mobile app. Booth #11633 produces on-board monitors, rearview line and OEM solutions. Cybcar America does OEM integra- Guangzhou PJ-Auto Electronic MCY Technology Ltd. cameras, rearview mirrors with GPS navi- Yosky Global LLC/Yosky tion for various aftermarket add-on Technology Ltd. Booth #38177 gators, 1080p HD multimedia playback, Ultronix Products Ltd. Booth #15723 products. They feature fully integrated Booth #50034 MCY Technology Ltd. is a manufac- and ADAS. Booth #11828 Yosky Global is the sole U.S. distribu- navigation to OEM systems with PJ-Auto Electronic Technology Ltd. turer of surveillance technical systems. Established in 2005, Ultronix Products tor of Yosky-branded products tailored trouble-free installation. Products came into existence in 2009 with the mis- Its products include mobile cameras, IP Shenzhen Brvision Technology Co. Ltd. Ltd. is a professional manufacturer of park- for the American market, including elec- include driver-assist technology, SideS- sion of providing safety and joy to interna- cameras, surround-view monitor systems, Booth #51534 ing sensor systems and parking cameras. tronic automotive mirrors with forward- potter blind-spot detection systems tional automobile users and their families ADAS, anti-fatigue driving systems, TFT Shenzhen Brvision Technology is a TS16949 certified since 2009, the company and rear-facing cameras and articulated and more. by bringing excellent vehicle safety and monitors and MDVRs. professional mobile-electronics and sur- has established a business relationship with DVRs (dash cams).

34 November 2017 SEMA News #SEMA2017 www.semanews.com 35 SEMA n BUSINESS down to the bumpers. Innovative Cre- ations Inc. (ICI), based in Peoria, Arizona, ADAS 101—Advanced found that to be literally true in the manu- Driver Assistance facturing of the Magnum Series Ford Rap- Systems Explained tor and Super Duty bumpers it’s exhibiting at the 2017 SEMA Show. “We like to accommodate the safety Compiled by Alex Perez and convenience features that come from the factory so that our customers don’t What They Are: ADAS are a mix of have to sacrifice the options that came on active and passive vehicle technologies their truck,” explained ICI Lead Product developed to assist safer driving. Development Engineer Kyle Dahlquist, who added that the engineering involved How They Work: ADAS features more than providing a few cutouts for sen- alert drivers to potential problems with sors. “Any time you eliminate any of these warnings or enhance vehicle control to features, you will run into problems in the prevent collisions. form of check-engine and error messages that are nearly impossible to clear.” Why They’re Hot: ADAS technolo- n 2017 SEMA Show exhibiter Castel Technologies can transform even the oldest car into Those types of modules and sensors do a “connected car” with its Enicar Connected Car kit, connecting to the cloud and to the gies and applications are one of the not work well when they are moved from n Innovative Creations brings its new line of Magnum Bumpers for the Ford Raptor and user’s phone. The kit enhances car functionality and infotainment while improving safety, fastest-growing segments in aftermar- Super Duty to this year’s SEMA Show. The line is an example of how ADAS technology is security and navigation. the factory locations, so ICI had to take ket automotive electronics, creating re-innovating the designs of even the most traditional aftermarket parts and appearance that into consideration while designing its new opportunities and challenges for accessories. options as they become increasingly inte- have guidelines and best practices avail- Tundra rear bumper with side-impact sen- t manufacturers, distributers and retail- Cont. from p. 33 grated into customer vehicles. He views able to dealers and collision repair shops sors and the new Ford models with adap- ers. These systems include, but are not is that most consumers remain unaware technologies, navigate rapidly changing the biggest business challenges ahead as to help ensure that ADAS technologies are tive cruise control. limited to: of their aftermarket options, making con- OEM standards and government man- cultural—creating a shop of highly trained calibrated and function as intended after a “In both of those cases, the sensor loca- sumer education a major priority. To dates, and deal with the fresh liability issues professionals with a firm understanding of vehicle has been modified or repaired. If tions are within the bumpers,” Dahlquist • Electronic Stability Control that end, Brandmotion will use the 2017 the technology inevitably raises. the implications of not following best prac- SEMA members are not using these tools said. “Those sensors cannot detect any- (ESC): Applies braking to indi- SEMA Show not only as a platform to “There’s some great technology in these tices or properly documenting their work. and checking the OEM information data thing through steel, so we had to use vidual wheels during sudden turns launch fresh ADAS products but also vehicles that really does a great job today “The education and information needs base, they may be missing an important another composite material to cover the so that drivers will not lose control to announce a new nonprofit initiative of identifying flaws or failures within them to be as much about restoring the vehicle step in the customization and modification sensors so they would fit into our design of their vehicle. ESC ensures that aimed at educating and equipping drivers and communicating that to the repair for the consumer as it is about protecting process of late-model vehicles.” and still work properly. With our new the vehicle travels in the direction who otherwise lack the means with these professional when you speak to it properly the business that’s working on that vehi- Indeed, the trend toward ADAS can Raptor and Super Duty bumpers, one of intended by the driver. advanced technologies. with the right equipment and with the cle,” he explained. “You look at some of affect virtually any vehicle modification the best features is that they work with • Lane-Departure Warning right diagnostic background, skill sets and the sad and horrific incidences of vehicles (LDW): Monitors lane markings On the Front Line expertise,” Schulenburg explained. “But out there where the systems didn’t perform and alerts the driver if the vehicle we have to go through those processes. as anticipated. If there were repair profes- is drifting into an adjoining lane. While aftermarket manufacturers rush We have to make sure that we’re following sionals or modifiers—or anyone who was • Forward-Collision Warning in to supply a consumer demand that can the specific requirements of those specific in between the sale of that vehicle, the (FCW): Recognizes when a vehi- only mushroom for ADAS/CVT prod- vehicles and not a more generalized or customer and that incident happening— cle gets too close to another vehicle ucts, the collision-repair segment is already standardized practice. [a shop would] certainly want to be able and signals the driver to brake in embracing the opportunities—and chal- “Each of the automakers provides spe- to go back and point to the fact that you order to avoid a collision. lenges to traditional business models— cific requirements relative to each make restored the system and have documenta- • Advanced Cruise Control (ACC): that come with these rapidly emerging and model, and that’s one of the pieces for tion of that.” Uses radar and camera systems to technologies. our industry. We have third-party payers track vehicles ahead and adjust “The conversation surrounding this has paying for repairs, [and] there has been a Rethinking Everything the speed accordingly while regu- really taken the industry by storm over the lot of resistance over the costs associated lar cruise control holds the car at last couple years,” said Aaron Schulenburg, with performing some of this diagnos- Waraniak asserted that this cultural shift a steady velocity until the driver executive director of the Society of Collision tic work—especially the concept of pre- will apply to the entire aftermarket as well. intervenes. Repair Specialists (SCRS). “[ADAS prod- and post-scanning—because it is a newer “ADAS sensors, cameras, radar and com- • Automatic Emergency Braking ucts] are becoming far more standard in conversation, even though the diagnostic puter processors are often integrated in the (AEB): A sensor-based technol- baseline vehicles, and obviously our job as requirements have been part of the repair parts and systems that SEMA companies ogy that detects a forward crash collision repairers is to restore a vehicle and manual procedures for many years.” are providing modifications for or in many with another vehicle or pedestrian its functionality to its pre-loss condition.” In addition to knowledge and best prac- cases replacing,” he noted. “Most ADAS before it occurs. It alerts the driver In doing so, the SCRS is working tices surrounding OEM systems, Schulen- technologies are not yet regulated and can be n Cloud connectivity and data sharing promise consumers an entirely new range of conve- to take corrective action or auto- diligently to promote new tooling and burg pointed out that repairers must also addressed today with functional compliance nience, safety, productivity and infotainment options. Voyomotive is helping to break this ground with Voyo, an advanced telematics system that connects a vehicle’s OBD-II port matically applies the brakes. diagnostic best practices, educate shop pro- become adept in restoring and calibrating testing, system evaluation and full-vehicle to the cloud, allowing vehicle owners to monitor and control an array of vehicle functions fessionals and consumers alike in ADAS the functionality of aftermarket ADAS scanning and software tools. Automakers from virtually anywhere via their mobile devices.

36 November 2017 SEMA News #SEMA2017 www.semanews.com 37 SEMA n BUSINESS ADAS/CVT Education Opportunities at the 2017 SEMA Show both ACC and non-ACC equipped trucks. This eliminates the need to have multiple The following is a brief summary of seminars and discussion panels slated for the part numbers and additional warehouse upcoming SEMA Show. Space for some of these educational events is limited. For space for distributors. It also causes less further information, costs and registration, go to www.SEMAShow.com/education. confusion to the consumer and cuts manufacturing and design costs.” Vehicle Technology: Advanced Driver Assist Systems: Customizing With Confi- dence, Powered by ETTN Greater Connectedness • When: October 30, 1:00–2:30 p.m. • Where: Las Vegas Convention Center, Upper North Hall, N258 No discussion of ADAS would be com- • Presented by: John Waraniak, SEMA plete without at least a glance at vehicle Leading SEMA companies customize with confidence and ensure compliance by connectivity—a closely related field of knowing how ADAS and advanced vehicle technologies are impacting their products, emerging technology. Even as the after- installations and businesses. If you want to ensure that your aftermarket products market evolves, a new segment is forming and modifications can be successfully integrated with the latest ADAS and safety within the mobile-electronics category— performance technologies as well as comply with functional, system and federal motor one that is driven by software, digital con- vehicle safety regulations, this forum is for you. nectivity and cloud-data sharing. A case in point is Voyo, a recently Vehicle Technology: Connected and Autonomous Vehicles: Smart, Cool and n As consumers come to enjoy and rely upon such enhanced vehicle safety features as backup cameras and lane-departure warning debuted aftermarket telematic system that Connected, Powered by ETTN systems, they will naturally demand them as updates to their older cars that lack them. AAMP Global is helping to fill this gap with its essentially connects a vehicle’s OBD-II • When: November 2, 1:00–2:30 p.m. EchoMaster product line of cameras, sensors and monitors. port to the “Voyo cloud” to enable a suite • Where: Las Vegas Convention Center, Upper North Hall, N258 of convenience, security and fuel-saving • Presented by: John Waraniak, SEMA vehicle, and those look at how the vehicle you add more electronics. What we and are also anticipated to become less complex applications. Plug-and-play, the Voyo unit Connected vehicle technologies integrate automotive and consumer electronics is being operated, how the driver is driving others are saying is that we should be open- and therefore cheaper, more ubiquitous interfaces with a smartphone or other through systems of sensors, hardware and software. The number of connected cars is the vehicle, and even parameters related to ing up this data, not only for consumers or and within the reach of a larger number mobile device via Bluetooth, allowing users growing 30% a year, and one in every five cars on the road will be connected to the the weather. That allows us to determine if for fleets but also for the distributors and of retailers. to remotely locate, lock and unlock their internet by 2020. Connected vehicles exchange data with other vehicles through vehi- the vehicle is in good operating condition channels that want to provide additional In the next decade, retail and online vehicles; monitor malfunctions, driver cle-to-vehicle communications and with the roadside through vehicle-to-infrastructure and if it’s being driven safely.” services and goods to their customer base. parts chains are forecasted to command behavior and speed; read detailed diagnos- communications. Attendees at this forum will learn from automotive leaders and Voyo’s implications are vast. For one, At the end of the day, I think history has 35% of the ADAS market, with other tic codes; and more. technology experts how to compete in today’s rapidly evolving automotive industry parents can monitor teen driving habits shown that the ones who opt for more independent retailers and vehicle dealers “We’re a combination of Silicon Val- and leverage new growth opportunities and technological advancements in connected from a home computer or smartphone. open solutions and support consumer pref- taking 60% and 5% shares, respectively. ley and Detroit automotive,” said Peter cars, autonomous vehicles and new mobility solutions. Fleets can network vehicles, and crowd- erences will be the ones who win.” The big winners will be sales and ser- Yorke, CEO of Voyomotive, the device’s sourcing can serve up routes and road vice channels offering advanced diagnos- manufacturer. He sees huge, untapped OEM Collision Repair Technology Summit conditions to consumers in ways that Changing Channels tics, testing and calibration; OEM system product-development and market poten- • When: November 2 rival current navigation apps. But beyond knowledge; remote software updates; after- tial in vehicle data. • Where: Las Vegas Convention Center, Upper North Hall, N241 even that, Yorke sees a future in licens- Amid all this technological flux the market product knowledge and employees “We’re one of the few companies, if not (Space will be limited. Early registration is encouraged. Sessions can be selected ing Voyomotive’s application program- old saying “this changes everything” will with strong technical backgrounds. the only one, that is actually reverse-engi- individually or as part of the full series pass.) ming interface to third-party developers apply to sales channels as well. In the As Schulenburg concluded, “The oppor- neering data from vehicles so that we can get Held in connection with SCRS, the OEM Collision Repair Technology Summit who can mine the data trove to innovate short term, retail installers can antici- tunity exists in staying ahead of the curve, very advanced data from vehicles that we can is designed to put SEMA Show attendees in a room with innovators in automotive countless other applications, products and pate growing opportunities for integrating maintaining pace with the escalating tech- make available for apps for consumers, for structural design and technology. The Summit’s three session times (see below) will services. The company is also in the pro- safety cameras, radars and related devices nology on vehicles, and keeping up with fleets as well as for channel partners, whether feature distinctly different topics that host discussion between companies and indi- cess of supplying its data analytics to Tier and software into fleet and older-model what is going to be on the roadways. Main- it be insurance companies, dealerships or viduals with rich histories of producing sophisticated advancements in the automotive 1 companies researching vehicle handling vehicles as consumers learn to expect and taining an ongoing pace is much easier service centers,” he explained. “Typically and collision repair fields. characteristics, driver habits and related rely on such features in their newer cars. than trying to catch up down the road.” information for the development of next- However, the SEMA Advanced Vehicle when data is acquired from an OBD-II port Get the Facts of a car, its use is very narrow in focus. It OEM Session I: How Automotive Research Is Driving Change in Vehicle generation products. Technology Opportunities report projects is data used for emissions testing that the Design Technology and Function “We’ve seen in the last 20 years that all aftermarket sales and service channels For more information about ADAS companies have to, by law, make readily • Time: 9:00 a.m.–10:30 a.m. many of the products and businesses that to evolve significantly over the next five to technologies and how they may available. We’re getting the other 99% of have changed the way we live have been 10 years. impact your business, visit the SEMA the data that is generally out of reach both OEM Session II: The Impact of Advanced Vehicle Systems on Routine Repair digitally based,” said Yorke. “Vehicles have OEM and vehicle dealers, which cur- Garage Vehicle Technology webpage for consumers as well as for fleets. Process and Procedure kind of lagged in that field, and now are rently hold an advantage to data and at www.semagarage.com/services/ “For instance, we [can] know things • Time: 11:00 a.m.–12:30 p.m. racing to catch up with the advent of driv- access to original ADAS equipment, will vehicletechnology. such as when is your oil change? What is erless cars, [vehicle] intelligence and safety see a declining share of sales and service as To download a copy of the “SEMA your remaining oil life? Have you gotten OEM Session III: The Hidden Dangers of Vehicle Technology, Improper features. Cars were wide open in the days aftermarket retail installers become more Advanced Vehicle Technology Oppor- a flat tire? Has there been a malfunc- Repair Methodology and Your Liabilities of do-it-yourself fixing it at home. The risk skilled, competent, supplied and com- tunities” report, go to www.sema.org/ tion code in the vehicle? So we’re getting • Time: 3:00 p.m.–5:00 p.m. is that the data and what you can learn petitive. Current ADAS/CVT systems that avt-opportunities. 70–100 non-generic parameters off the about the car is becoming more closed as require advanced tools to install and service

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