Money Making

THE PERSONAL TRAINERS’ MONEY MAKING Part One: A REVOLUTION IS BEGINNING TO STIR The first time I ever practiced on my own was when I was in sixth grade. I remember coming home from basketball camp at a local high school where one of the coaches had given a speech on how to make it to the NBA. And that was my dream. From the time I was in first grade up until I realized I wasn’t NBA material, that was the only thing I thought about. Getting to the NBA. I worked every day from sixth grade through college. I was committed to my success. In high school, I was a benchwarmer. I was the second to last guy off the bench. I didn’t even play on senior night. But deep down I thought I had 100% belief in myself that I was good enough to play division one college basketball. If you don’t know anything about the divisions of basketball, this is the highest level. And I was CONVINCED that I was good enough. Since division one coaches weren’t recruiting benchwarmers, I had to recruit myself. I sent letters, videos and e-mails to every division one coach in the country. Since there was no footage of me actually playing in a game, I had to figure it out. I asked my Dad to come with me to a pick-up game I was going to be playing with some friends in a local gym so he could film me. He came, I played pretty well, we made copies of the tape, packaged them up and sent them out. PAGE | 3 There are over 300 division one colleges in America. I heard back from three of them. One was the head coach at Wagner College in Staten Island. He called to tell me that he watched my film but didn’t have a spot on the team for me. I understood and was so thankful that he even called me. To this day I remember that call and have followed that coach’s career ever since. The other two schools were the University of Hawaii and Quinnipiac University in Connecticut. Hawaii offered me a chance to tryout, which was a heck of risk to go there in hopes I might make it. Quinnipiac offered me a spot and I shook the coach’s hand on the spot. I had done it. My first year at Quinnipiac, I played more minutes than my entire high school career combined. I played 28 minutes in one game which may have equaled my high school stats right there. I had absolute faith that I was good enough and I made it happen. I still remember running down the court in one of my first games and thinking “Holy Shit, I’m running down the court in a D1 basketball game right now.” My whole life, all I wanted to do was be successful. Whatever I set my mind to, I wanted to do it at the highest level. When I became a Strength and Conditioning Coach, my goals were no different. I wanted to make it to the top. When I started a business, my goals were no different, I wanted to serve at the highest level and make a crap load of money. It’s really easy to look at my life, or the life of any successful person and see “the climb.” How over the course of many years the evolved to become this incredible person. But that’s all a lie. I heard Tony Robbins once say that “success is not created over the course of ten years. Success is created in a moment. In a moment where you make a definite decision to change the course of your life forever.” I never knew what that meant until just recently. Have you ever been to a seminar, or watched a motivational video and afterwards you were a man or woman on fire? You were ready to absolutely smash through the brick wall and put in more work than ever before? PAGE | 4 We all have but what nobody ever told you was, THAT was your moment. You see, “the climb” is a fallacy. You don’t start from the bottom and work your way to the top. On the outside, that’s what it looks like, but success is not built on the outside. It’s built within. In that moment of fiery motivation, you had attained success. You had become the person worthy of your goals. You had developed more confidence than ever. More will power than you ever thought possible. You had become the person you have dreamt up for years. But what nobody ever taught you was how to stay in that moment…forever. The struggles of success is not a climb up the mountain. It’s the fight to stay in that moment. You wrongly assumed that you still hadn’t reached the summit…but you had. I’m sure as you read this, a few sparks are beginning to light in the depths of your gut. That fire is beginning to smoke and soon you will feel that familiar feeling of confidence, motivation and passion. As I flood your mind with light, illuminating this natural law of the universe, you will realize it’s the truth. You will realize that the mindset of the future-you is the mindset that is awakening more and more with each passing sentence right now. If you want to attain success in the normal world, you need only relentlessly fight to maintain this mindset and the world will be yours. ______________________________________________________________________________ I say all of this now because I want you to approach this book with the right mindset. As you read through my entries and my plan of action, you’re going to think that I tricked you. You will realize that I am selling courses that I can sell at scale and you will think that this isn’t what you do. If that is you, you should read that opener again. I am a personal trainer. I have a degree in print journalism. Any success that I have ever created and will ever create has come from faith that I can do it, commitment to the process and creativity. PAGE | 5 I have always been objective about my strengths. What I am best at is public speaking, communication and creating success. My occupation is a personal trainer. So, I got creative and found a way to leverage my job and my passions with the things that I am most talented at. That is where my company came from. If you are a personal trainer, who acts as a personal trainer, you will simply have to do the same and use your imagination on how you can use these principles to have the same type of success. ______________________________________________________________________________ The last thing I want to mention before I get into the day-by-day entries is the topic of money. Money is an uncomfortable topic. ESPECIALLY in the fitness world. Mostly because trainers don’t make a lot of it. I once heard Gary Vaynerchuk say that a Personal Trainer could probably charge $1,000/ hour and I thought he was crazy. But I tried it anyway. And I got SEVERAL clients at that price point. The fact of the matter is money matters and you know it matters. If you had a million bucks in the bank right now, how much easier would it be to reach your goals? How much more impact could you have? At this stage of my career, I don’t really care about training people anymore. I’ve worked in the NBA. I’ve trained celebrities, there’s nowhere else for me to go. I’m after impact. A quick search on twitter proves to me how broken the industry is and you’re all pointing it out. The amount of fitness tweets that start with “Coaches need to………” or “Trainers have to stop doing……” is disgusting. Everyone has an opinion but who is doing something about it? Me. The answer is me. I know that in order to have the most amount of impact on this industry, I can’t do it alone. PAGE | 6 I need you. I need to recruit you onto my team and have you help me spread that word. I believe the biggest problem in fitness isn’t that most people just want big biceps, a six- pack and Instagram worthy glutes. No! The biggest problem with the fitness industry is that the people that can make a difference have never been taught how to make money and have been suppressed by those that do. The general public is at the mercy of marketing dollars. The corporate executives have been force feeding them nonsense about how to look good naked and turn heads at your next party. My goal is to take those corporate big wigs, grab them by the ankles, flip them upside down and shake the money right out of their pockets so you can pick it up. Because you deserve it. You’ve been putting in the work for years. Getting smarter and smarter. All the while your salary has barely budged. What kind of backwards bullshit is that? If I can somehow set up a system where personal trainers can actually start making more money, selfishly I will have a HUGE impact. More globally, the fitness industry will change forever. Isn’t that something you want to be a part of.

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