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Newsletter Where the world comes to find out about diamonds November 2013 Volume 3 Number 11 In this Issue We feature Union Diamonds, What is the Ideal Cut Dia- mond? Diamond Mines and Miners around the world. Plus much more and all our regular features! Price of Diamonds Where the world comes to find out about diamonds Newsletter of the Price of Diamonds website Price of Diamonds Newsletter November 2013 Edition Editor in Chief ~ Editorial ~ Michael Moore Advertising Technical Author Services Pty Ltd The PRICE OF DIAMONDS NEWSLETTER Is the Newsletter of the Price of Diamonds website and is available by subscription only. Dear Reader, This Newsletter is provided subject to the condition that it shall not be circulated in any form without the This month we feature Union Diamonds as the publisher’s cover and acknowledgement of the mate- Diamond Dealer of the month. rial contained herein and is not to be sold, hired or otherwise disposed of for any fee or consideration Also what is the Ideal Cut Diamond? Diamond other than by prior arrangement. It may be distributed online and passed along only in its current form and Mines and Miners around the world plus much with the above proviso. Comments and articles pub- more and all our regular features! lished in the Price of Diamonds Newsletter are not necessarily the opinions of the Publishers or Editors Do have a great month and happy reading! and are offered solely for information purposes only. This publication is designed to provide accurate and Michael informative information only in regard to the subject Price of Diamonds matter covered. This publication does not purport to offer any professional advice of any legal, financial or psychological service and is sold with the understand- ing that the publisher, editor and contributors are not engaged in rendering any legal, financial, psychologi- cal or any other professional service and is offered for information purposes only. If any legal, financial, psychological or any other professional advice or as- sistance is required, the services of a competent pro- fessional person should be sought. The reader is sole- ly responsible for his/her own actions. Copyright © 2013 By Technical Author Services Pty Ltd. All Rights Reserved. All copyrights and trademarks belong to their respec- tive owners ~oo00oo~ Copyright © 2013. ALL RIGHTS RESERVED Technical Author Services Pty Ltd 2 Price of Diamonds ~ Diamond Dealer of the Month ~ ignorant questions by phone. After you have called they call back right away. They email in minutes. They go into any level of detail needed to satisfy your query. They will even fax you a cert, or a Sarin report, or any photo of a setting. Pretty much anything you want virtually instant- lthough Union Diamond are one of the ly. A most well known diamond dealers in the US it is a good ideal to find out more about them In various follow up tests, every staff member by reading this review before you buy diamonds amazingly showed an excellent level of from uniondiamond.com. knowledge and patience. Who are Union Diamond Union Diamond Products The Union Diamond Corporation was started in Union Diamond have access to an extremely September 2001 by Scott Anderson, CEO and wide and diverse range of products, partially Tony Rixom, COO of Union Diamond. Union because they are really wholesales originally Diamond used to be a wholesale operation sell- and evidently have retained all the contacts that ing loose diamonds to jewelry stores and other wholesales would have. You can ask for what dealers. However they have extended their oper- you want, and if they do not already have it in ation to sell direct to consumers. stock, they will be able to get it for you in a day or so. Union Diamond Corporation now sells whole- sale and retail loose diamonds, pre-made and This includes all the cuts, sizes, grades, unusual custom-made jewelry, and watches online and shapes even as well as extra fine qualities for the through their showroom in Atlanta, Georgia. All discerning buyer. They have a very simple and their products are distributed from one location. easy to use search engine. It is also very fast and Their customer service includes education by orderly and very clear. live diamond experts offering telephone consul- tations. including advice from diamond industry Usually a diamond grading report accompanies veterans president and CEO Scott Anderson and any of the loose diamonds. The most common COO Tony Rixom. will be a Gemological Institute of America (GIA) or an American Gem Society (AGS) re- This is a smaller but growing operation that port. These laboratories are recognized world gives excellent, personal service and great pric- over and are totally independent of Union Dia- es. mond. Union Diamond Customer Service The price of diamonds at Union Diamond are According to reports and feedback from past very competitive. The margin on the diamond clients, the customer service of uniondi- price is small and they offer some of the cheap- amond.com is nothing short of superb. The con- est I have seen around. sultants are very knowledgeable about diamonds and also very patient and helpful. Something Union Diamond Payment Options often missing when a person asks many inane or Union Diamond accepts Visa, MasterCard, Dis- Copyright © 2013. ALL RIGHTS RESERVED Technical Author Services Pty Ltd 3 Price of Diamonds cover and American Express. All orders paid Union Diamond Warranties for by credit card pay the stated price. Union Union Diamond also warrants that all mer- Diamond Corporation state, “All credit card chandise will be free of workmanship and orders must be shipped to the billing address. manufacturing defects. They also suggest that We are happy to send your order to a work or you contact your insurance professional and alternate shipping address but that address have the item fully insured. must be placed on file your credit card compa- ny. All packages must have an adult signatory More Information on Union Diamond for release.” Union Diamond is located in Atlanta, Georgia 30339, USA and is required to collect sales tax However, paying by bank wire will give the for items purchased and delivered within the customer a 3 percent discount from the regular State of Georgia. They do not collect any sales stated price. On a big ticket item, this is a tax for items that are shipped anywhere else worthwhile saving. But you have to make your within the USA so if any sales or use tax is due choice in the beginning. You cannot change in your state, it will be your responsibility to midstream to get the discount. This is likely contact the state in question and inquire about because the merchant incurs fees for credit any possible tax liabilities. card use. Bank wires are cheaper for the mer- chant so they can offer the discount. The Union Diamond Corporation also advise that all the diamonds advertised on their site Returns Policy of Union Diamond have been supplied from legitimate sources not The Union Diamond Corporation (”Union Dia- involved in funding conflict and in compliance mond”) offers a Thirty (30) day return guaran- with United Nations Resolutions. Union Dia- tee. As most dealers only offer 7 days this is mond Corporation state they guarantee that quite generous. This does not apply to custom their diamonds are conflict free, based on per- order however. Whereas a standard order item sonal knowledge and/or written and verbal can be resold, custom made products are un- guarantees provided by any supplier of these derstandably much more difficult to sell. diamonds. Union Diamond state, ” In the event that a cus- If you have bought any diamonds, diamond tomer decides to exchange an item, the ex- jewelry or other products from uniondi- change must be made within the 30 day return amond.com, please feel free to leave your feed- and exchange period from the date of ship- back on the quality of service and products in- ment. The exchange of an item does not extend cluding any uniondiamond.com online com- the original return and exchange policy and the plaints and special attention or service given by customer should be fully aware that any such uniondiamond.com online. right to return or exchange any item under our 30 day return policy will expire after the 30th ~oo00oo~ day of the date of the original shipment.” Full details of the return policy is on the web- site. Copyright © 2013. ALL RIGHTS RESERVED Technical Author Services Pty Ltd 4 Price of Diamonds What is the Ideal Cut Diamond? The Ideal Cut diamond is one in which the lesser carat weight. Care should be taken when light entering from the top and sides of the dia- buying discounted diamonds because of this. A mond is reflected back through the top to the jeweler promoting the higher carat weight may viewer. This gives the most brilliance and spar- omit to inform you of the deeper cut and the kle and is how a diamond is really supposed to resultant less reflection and brilliance of the be. stone and corresponding less value. In short it This is achieved by the cut. The light rays from may not be such a bargain after all. all sides should bend towards the center and For the technically minded the actual propor- reflect back through the top in a blaze of light. tions needed to produce the maximum brillian- If the diamond is poorly cut, say too narrow or cy consistent with a high fire quality in a round too deep, then not all the light rays will do so diamond are computed as a percentage of the and some will be lost resulting in a less bril- girdle diameter, are as follows: total depth, liant stone.