The Jacksonville Downtown Data Book
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j"/:1~/0. ~3 : J) , ., q f>C/ An informational resource on Downtown Jacksonville, Florida. First Edjtion January, 1989 The Jacksonville Downtown Development Authority 128 East Forsyth Street Suite 600 Jacksonville, Florida 32202 (904) 630-1913 An informational resource on Downtown Jacksonville, Florida. First Edition January, 1989 The Jackso.nville Dpwntown Development ·.. Authority ,:· 1"28 East Forsyth Street Suite 600 Jacksonville, Florida 32202 (904) 630-1913 Thomas L. Hazouri, Mayor CITY COUNCIL Terry Wood, President Dick Kravitz Matt Carlucci E. Denise Lee Aubrey M. Daniel Deitra Micks Sandra Darling Ginny Myrick Don Davis Sylvia Thibault Joe Forshee Jim Tullis Tillie K. Fowler Eric Smith Jim Jarboe Clarence J. Suggs Ron Jenkins Jim Wells Warren Jones ODA U.S. GOVERNMENT DOCUMENTS C. Ronald Belton, Chairman Thomas G. Car penter Library Thomas L. Klechak, Vice Chairman J. F. Bryan IV, Secretary R. Bruce Commander Susan E. Fisher SEP 1 1 2003 J. H. McCormack Jr. Douglas J. Milne UNIVERSITf OF NUt?fH FLORIDA JACKSONVILLE, Flur@A 32224 7 I- • l I I l I TABLE OF CONTENTS Page List of Tables iii List of Figures ..........•.........•.... v Introduction .................... : ..•.... vii Executive SUllllllary . ix I. City of Jacksonville.................... 1 II. Downtown Jacksonville................... 9 III. Employment . • . • . 15 IV. Office Space . • • . • . • . 21 v. Transportation and Parking ...•.......... 31 VI. Retail . • . • . • . 43 VII. Conventions and Tourism . 55 VIII. Housing . 73 IX. Planning . • . 85 x. Development . • . 99 List of Sources .........•............... 107 i ii LIST OF TABLES Table Page I-1 Jacksonville/Duval County Overview 6 I-2 Summary Table: Population Estimates for Duval County and City of Jacksonville . 7 I-3 Projected Population for Duval County and City of Jacksonville 1985-2010 ............ 7 III-1 Major Employers in Downtown Jacksonville ...... 16 III-2 Occupations of Downtown Workers ............... 17 III-3 Labor Force in Duval County: 1980-87 Yearly Averages ............................... 18 III-4 Navy Personnel and Payroll Data for the Jacksonville Area ......................... ... 19 IV-1 Office Market Comparison: Rental and Market Characteristics ........................ 23 IV-2 Downtown Office Market Vacancy Rates- Florida Cities ................................ 24 IV-3 Survey of Office Space-Downtown Jacksonville 25 IV-4 Office Developments Proposed or Underway in Downtown Jacksonville ...................... 29 IV-5 Major Uses of Downtown Office Space by Industry . 30 IV-6 Conunute Times for Downtown Workers ............ 30 V-1 Parking Guide to Downtown Jacksonville .... .... 37 V-2 Average Annual Daily Traffic (ADT) Counts-Downtown Jacksonville .................. 41 VI-1 Retail Space Survey ............ ............... 45 VI-2 Jacksonville Area Retail Sales by Store Group ......................................... 46 VI-3 Regional Retail Centers in the Jacksonville Area .......................................... 47 iii VI-4 Comparison of Alternative Downtown Retail Center Sites .................................. 49 VI-5 Specialty Stores by Type/2-Mile Radius of Downtown . • . 52 VI-6 Specialty Stores by Type/5-Mile Radius of Downtown . 53 VI-7 Specialty Stores by Type/10-Mile Radius of Downtown . 54 VII-1 Major Downtown Conventions and Events 1987-88- Ranked by Attendance .......................... 56 VII-2 Major Events Scheduled for the Prime Osborn Convention Center - 1989-1994 .......... 60 VII-3 Downtown Hotels . 64 VII-4 Major Annual Events in the Jacksonville Metropolitan Area ............................. 65 VII-5 Attractions and Sites of Interest in Downtown Jacksonville ......................... 67 VII-6 Downtown Sites on the National Register of Historic Places ............................ 69 VII-7 Other Sites of Interest in the Jacksonville Metropolitan Area ............................. 71 VIII-1 Initial Downtown Housing Market Derivation 75 VIII-2 Downtown Housing Unit Goals/Income Distribution .................................. 76 VIII-3 Downtown Housing Unit Allocation by Priority Area .............................. 77 VIII-4 Summary of LaVilla Revitalization Study ....... 81 IX-1 Areas of Concern-Core Business District Initial Action Plan ........................... 88 IX-2 Commitments-Southside Downtown DRI ............ 95 IX-3 Commitments-Northside West Downtown DRI ....... 96 X-1 Developments Completed, Underway and Planned in Downtown Jacksonville ............. 100 iv LIST OF FIGURES Figure Page I-1 Geographic Location of Jacksonville/ Duval County . • . 2 I-2 Duval County 3 I-3 Jacksonville's Metropolitan Statistical Area (MSA) . 4 I-4 Florida's First Coast Area .................... 5 II-1 DDA Jurisdiction . 10 II - 2 DDA Planning Areas . 11 II-3 General Areas of Downtown Jacksonville ........ 12 V-1 Major Thoroughfares Into Downtown Jacksonville .................................. 32 V-2 Morning Traffic Flow Into Downtown Jacksonville .................................. 33 V-3 Downtown Shuttle Routes-Jacksonville Transportation Authority ...................... 35 V-4 Average Parking Costs in Downtown Jacksonville (Monthly) ........................ 36 V-5 Location of Public Parking Facilities in Downtown Jacksonville ...................... 39 V-6 Automated Skyway Express (ASE) Alignment ...... 40 V-7 Location of ADT Count Stations in Downtown Jacksonville ......................... 42 VI-1 Regional Retail Centers in the Jacksonville Area .......................................... 48 VI-2 Alternative Downtown Retail Center Sites ...... 50 VI-3 Near-Term Downtown Retail Development Areas ... 51 VII-! Sites of Interest in Downtown Jacksonville 68 VII-2 Downtown Sites on the National Register of Historic Places . 70 v VIII-1 Housing RFP-Target Areas ...................... 78 VIII-2 LaVilla Revitalization Study: Master Site Plan .......................................... 82 VIII-3 LaVilla Revitalization Study: Site Plan for Area 1 ........................................ 83 VIII-4 LaVilla Revitalization Study: Site Plan for Area 3 ........................................ 84 IX-1 DDA Planning Areas . 86 IX-2 Land Use Plan-Core Business District Initial Action Plan ..... .... .................. 90 IX-3 Southside Downtown DRI Master Plan ..... ...... 92 IX-4 Northside West Downtown DRI Master Plan ....... 93 IX-5 Northside East Downtown DRI Master Plan (Proposed) . 94 vi INTRODUCTION Since its inception in 1971, the Jacksonville Downtown Development Authority (DDA), .an independent authority of the city of Jacksonville, has worked with its mayor and city council to provide the spark for much of the progress in downtown and continues to strive to achieve its ultimate goal: creating a vibrant, 24-hour, urban living environment in the heart of the city. The Downtown Data Book is an effort by the DDA to provide a downtown information resource outlining many areas of concern to business leaders, developers, public officials and others interested in downtown Jacksonville. In this book is information on a variety of topics related to downtown Jacksonville, including demographics, retail, office space, housing, transportation, tourism and the DDA's planning efforts. Data on development recently completed, underway and planned is also included. The DDA has made every effort to insure the accuracy of this document. However, because of the nature of the data, the information is subject to change and is not warranted by the DDA . vii viii EXECUTIVE SUMMARY I. City of Jacksonville Located in the northeastern corner of Florida, the city of Jacksonville, consolidated with Duval County in 1968, is the largest city in land area in the United States, covering 840 square miles. The city is home to an estimated 634,469 people. II. Downtown Jacksonville Destroyed almost completely by fire in 1901, downtown Jacksonville today is an important southeastern metropolitan center, home to many large banks and insurance companies. The DDA's jurisdiction covers approximately 2,164 acres. III. Employment An estimated 50,000 people are employed in downtown Jacksonville, and approximately 70,000 people work within roughly a two-mile radius of the center of downtown. Downtown's largest employers include the city of Jacksonville, Blue Cross & Blue Shield, Baptist Medical Center, Southern Bell, The Prudential and CSX Corporation. IV. Office Space Downtown Jacksonville's 6.1 million square feet of Class "A" and "B" office space accounts for approxi mately 60 percent of the city's overall market, giving it the highest concentration of off ice space of any downtown in Florida. V. Transportation and Parking Several major thoroughfares, including I-95 and I-10, provide good transportation into downtown Jacksonville. In addition, the .7-mile starter line of the Automated Skyway Express (ASE), extending from the Prime F. Osborn III Convention Center at the western edge of downtown into the core business district, is scheduled for completion in 1989. VI. Retail An estimated one million square feet of retail business space is located in downtown Jacksonville, including the 128,000 square foot Jacksonville Landing festival marketplace. The DDA has recently completed a retail market study to determine the most effective ways to develop this most important downtown business community. VII. Conventions and Tourism Jacksonville is a popular site for conventions and tourists because of its mild climate and location. ix In 1986, it is estimated that 3.6 million people visited the city, generating $179 million in