Downtown Vision continues to work hard to make Downtown Jacksonville a great place to live, work, visit and invest. Our board of directors, staff and Letter from Ambassadors are passionate about making Downtown better and believe a better Downtown means a better Jacksonville. For more than 15 years we have led efforts to keep DTJax clean and safe, ensuring the best possible Downtown experience for all our Downtown residents and visitors. We work to educate people on all the amazing attractions, amenities and benefits of Downtown. This past year, we continued to innovate new ways to complete our mission -- including promoting Downtown’s growing startup ecosystem and bringing Vision’s parklets to Downtown Jacksonville. We also held our very first DTJax Gala fundraiser, a sell-out event bringing together all those who support Chair & CEO Downtown. Downtown Vision continues to support all of the businesses and merchants of Downtown, and is constantly connecting with new businesses seeking to relocate Downtown. With more residents, businesses, retail and amenities being added every day, we believe Downtown Jacksonville will continue to About Downtown Vision grow as the premiere urban center in our region. Downtown Vision is the Business Improvement District (BID) for Downtown Jacksonville, a not-for-profit organization funded by
We invite you to learn more about us at downtownjacksonville.com. Sign Downtown’s commercial property owners through a self-assessment. We are governed by a board of directors representing diverse up for our DTJax Weekly e-Newsletter, attend a quarterly stakeholder stakeholders in Downtown. Aligned with the City of Jacksonville’s Downtown Investment Authority in a public-private partnership, meeting and enjoy the wonderful amenities and community in Downtown we focus on four strategic pillars: Jacksonville. Clean and Safe/ Marketing Ambassador #DTJAX Services Information Experience Management Creation
Downtown Vision exists as both a 501(c)6 non-profit business league association and a 501(c)3 charitable corporation, providing our members and supporters with a wide range of support and benefits.
our Mission: our Vision: Debbie Buckland Jacob A. Gordon Esq. Create and support a vibrant Downtown and promote Downtown A dynamic 24-hour pedestrian friendly Board Chair CEO as an exciting place to live, work, visit and invest. Downtown Jacksonville that serves as the premier center Market President, BB&T Downtown Vision for the arts, dining, retail, entertainment, business and urban living in Northeast Florida.
1 2 DOWNTOWN JACKSONVILLE (DTJAX) & THE BUSINESS IMPROVEMENT DISTRICT
Downtown Boundary Downtown Vision Business Improvement District Boundary
CENTER OF JACKSONVILLE & THE FIRST COAST: NORTHEAST FLORIDA TALLAHASSEE PENSACOLA JACKSONVILLE
Jacksonville int’l Georgia airport (15 Mi.) Amelia Island ORLANDO & Fernandina Atlantic TAMPA ocean I-295 mayport naval I-95 station (18 mi.) FT. LAUDERDALE MIAMI Atlantic beach Downtown Jacksonville (16 mi.) I-10 St. Johns river Jax beach St. Johns Town (16 mi.) Center (10.5 mi.) JTB/202
jacksonville naval air station tpc sawgrass (25 mi.) (11 mi.) I-95 I-295
St. Augustine Orlando & daytona
3 Keeping Dtjax Special Project: Parklets
Parklets, small parks constructed in one or more parallel parking spaces, are part of a national movement of low-cost, high- Clean & Safe impact “tactical urbanism” projects. To reclaim urban spaces for people instead of cars, these semi-permanent structures are designed to create a welcoming space for people to relax, interact and enjoy the city atmosphere around them, while animating Downtown’s cleanliness, safety and hospitality the street-level experience for local businesses, residents and visitors. Here is our path to parklets in #DTJax. team, our Downtown Ambassadors provide extra eyes and ears on the street seven days a week and work closely with the Jacksonville Sheriff’s Office to create a welcoming Downtown environment. March 2016 Fall 2015 Our inaugural #DTJax Gala dtjax.com/cleanandsafe ULI North Florida receives a $15,000 Urban Land Institute (ULI) raises more than $15,000 to Innovation Grant for Building Healthy Places. DVI matches the fund the construction of the grant funding and together with the City’s Downtown Investment first parklet in #DTJax. Authority (DIA), we set out to develop a parklet program.
HOURS TOURISM & HOSPITALITY ANNUAL SERVING HOSPITALITY & UMBRELLA 22K DTJAX 16K ASSISTS 970 ESCORTS STATISTICS Summer 2016 Spring 2016 The Downtown Parklet Program Manual and design A consultant team of planners, architects and guidelines are approved by DIA’s board of directors advocates is selected to develop a handbook and the Downtown Design Review Board (DDRB). for the parklet program using existing City BLOCK FACES TONS OF NUISANCE SAFETY/CODE processes. Windmill Consulting, Content PRESSURE REPORTS VIOLATIONS LITTER Using the manual, we secure permits from the City Design Group and TransForm Jax, spend five REMOVED WASHED 8K RESOLVED 940 REPORTED 28K 180 to build the first parklet. We partner with The Brick months engaging DVI, ULI, DIA, various City Coffee House to sponsor and manage the first parklet departments, and Downtown businesses and in #DTJax. stakeholders to create a map for sponsors to implement parklets.
EMBER PT 1 E 6 S 2016 PARK (ing) DAY Fall 2016 September 16, 2016 The first parklet is constructed by Auld & White Constructors Downtown Ambassadors provide Ambassador Lydia Cobbert Our Northbank Security Network Our Downtown Information & To celebrate parklets, we organize and opens on Adams Street in front of The Ed Ball Building. necessary landscaping services, was recognized as #DTJax monthly meetings facilitate Safety Network (DISN) e-blasts the return of Park(ing) Day to DTJax. The Downtown Parklet Program Manual is available to Sixteen locations host one-day pop- potential sponsors with the DIA accepting applications. such as weeding and mulching Ambassador of the Year in critical dialogue among property alert stakeholders to critical up parklets animating the streets of tree pits, maintaining more 2016 at the DTJax Gala, and managers and the Jacksonville issues, such as street and bridge #DTJax. More than 1,500 employees than 50 hanging flower baskets Ambassador Michael Ryan was Sheriff’s Office on safety and closures, construction projects, and visitors relax, enjoy meals, play OPEN and assisting in numerous a 2015 ROSE Award finalist quality-of-life issues. and events impacting access in games and more in the parklets. community clean-up projects. for the Recognition of Service the Downtown area. Excellence in Northeast Florida.
5 6 Promoting an Authentic DTJax Special Project: The Elbow
The City of Jacksonville through its Downtown Investment Authority has laid out a road map for Downtown prosperity in their Community Revitalization Area (CRA) and Business Investment and Development (BID) plans. We work closely with DIA and Entertainment District stakeholders under the #DTJax brand to accomplish the No. 1 goal of this plan, to “reinforce Downtown as the City’s unique epicenter for business, history, culture, education, and entertainment.” We work with stakeholders, bars, restaurants and venues to develop and promote “The Elbow,” a growing entertainment district in #DTJax. Committed to creating an authentic entertainment experience,The Elbow offers a wealth of diverse, walkable and award- #DTJAX APP DTJAX.COM #DTJAX WEEKLY winning culinary, nightlife, live music and performance venues. We launched The Elbow Entertainment District Marketing Co- @DTJAX Operative in 2015 and this year, won the International Downtown Association’s Award of Excellence for this collaborative effort. LAUNCHED IN JUNE 2016 TOP 5 REASONS PEOPLE VISIT: E-NEWSLETTER EVENTS, DINING, PARKING, EVENTS, NIGHTLIFE, LIVING BUSINESS theelbowjax.com / @TheElbowJax DIRECTORY, 73K 22.7K MAPPING & COMBINED FOLLOWERS READERS CONSUME YELP REVIEWS ON FACEBOOK, FEATURED EVENTS, PUSH NOTIFICATIONS FOR 960K PAGE VIEWS ANNUALLY DTJAX NEWS, SPECIAL EVENTS & TWITTER & INSTAGRAM BLOG STORIES & NEW OPENINGS BLOGDTJAX.COM DOWNTOWN VISION UPDATES
theelbowjax.com/ 24.3M artwalkafterdark 1800+ 53K #DTJAX HASHTAG DOWNLOADS IN 4 MONTHS PAGE VIEWS ANNUALLY REACH
Our marketing cooperative promotes the district through EDUCATING VISITORS LEVERAGING RELATIONSHIPS theelbowjax.com and online directory, @TheElbowJax social media, 100,000 #DTJax Maps are distributed annually and This year we launched quarterly #DTJax advertising buys, district maps, signage and spray chalk, and #DTJax Kiosk Posters highlight seasonal events. Marketer Meet-ups to bring together cultural, permanent and movable murals, plus: entertainment, tourism and civic marketers jazzfestafterdark.com & OUR EVENTS
5th Annual Jax Truckies Food Truck Championship Sea of Blue Firefighter Memorial March Corpses & Cocktails Adult Camp-In & The Jacksonville Kid’s Mural Festival Downtown Jacksonville MOSH FULL 1 The Jacksonville Landing 12 22 in #DTJax to encourage cross-promotion and Fear Less – TEDxJacksonville 2016 Bank of America Museums on Us Weekend 2016 Bold City Cigar Festival Florida Theatre MOCA Jacksonville 15 & HOLA Jacksonville Festival Making Strides Against Breast Cancer Walk EVENT #ilovejax Beerfest The Jacksonville Landing Hemming Park JAX Chamber Jacksonville Armada FC vs. New York Cosmos Baseball Grounds of Jacksonville Jacksonville Jaguars vs. Oakland Raiders Jacksonville Fall 2016 Home & Patio Show EverBank Field DETAILS: Prime F. Osborn III Convention Center Jacksonville Innovation Week 2016 (10/15-10/22) 23 OCTOBER 2 Prime Osborn Convention Center & Downtown Jacksonville Georgia vs. Florida Weekend (10/26-10/29) Oktoberfest @ Art Walk Jacksonville Zombie Fest EverBank Field Downtown Jacksonville Hemming Park 26 5 Squirrel Nut Zippers Art Walk After Dark Monster Mash Dash Ritz Theatre and LaVilla Museum create a forum to share ideas. The Elbow Jacksonville Expo Center at the Fairgrounds Cirque du Soleil: Ovo (10/5-10/9) Stache Dash 5K MOSH After Dark Veterans Memorial Arena EverBank Field 27 MOSH DTJAX Yappy Hour HOWL-o-Ween $5 Fridays & Cosmic Concerts The Jacksonville Landing The Avett Brothers MOSH Veterans Memorial Arena .COM 7 Phish 28 Puttin’ on the Ritz Beer, Bass & BBQ Festival (10/28-10/29/16) Ritz Theatre and Museum Veterans Memorial Arena 16 Hemming Park 15th Annual Florida Black Expo Jaxsons Night Market The Rocky Horror Picture Show 8 Prime F. Osborn III Convention Center 20 Hemming Park 29 Florida Theatre Cars and Coffee Cruise-in Southern Women’s Show 2016 (10/20-10/23) The Florida Times-Union Prime F. Osborn III Convention Center Jacksonville Armada FC vs. Tampa Bay Rowdies Baseball Grounds of Jacksonville Jacksonville Armada FC vs. Indy Eleven Third Thursday Tour: Sustain: Clay To Table 30 Baseball Grounds of Jacksonville MOCA Jacksonville Treat or Treat on the Street Jacksonville Public Library’s Teen Battle #DTJAX Bachtoberfest (10/21-10/23) Downtown Jacksonville businesses of the Bands 31 Hemming Park 21 Times-Union Center for the Performing Arts Martin Lawrence APP Times-Union Center for the Performing Arts We work with the media on more than Kids Free November (11/1-11/30) Cars and Coffee Cruise-in Yappy Hour Dogs-Giving 1 MOCA Jacksonville 12 The Florida Times-Union 20 The Jacksonville Landing Jax Kids Mural Festival First Wednesday Art Walk: Salute to Service Hemming Park MOSH After Dark MOSH 2 Downtown Jacksonville Run FUR Fun 5k 24 DTJAX Art Walk After Dark The Jacksonville Landing The Elbow 30th Annual Christmas on the River Florida Men’s Basketball vs. Mercer University Tree Lighting Ceremony Greater Jacksonville Agricultural Fair Veterans Memorial Arena 25 The Jacksonville Landing (11/2-11/13) 13 Jacksonville Expo Center at the Fairgrounds Jacksonville Jaguars vs. Houston Texans Christmas Made in the South (11/25-11/26) EverBank Field Prime F. Osborn III Convention Center 225 news stories annually to educate the NOVEMBER $5 Fridays & Cosmic Concerts An Evening with Neil Degrasse Tyson MOSH #istandwithMOCA Day 4 Florida Theatre MOCA Jacksonville Puttin’ on the Ritz 14 26 Ritz Theatre and Museum Small Business Saturday The Elbow Jam Downtown Jacksonville businesses Bank of America Museums on Us Weekend 17 The Elbow MOCA Jacksonville Jaxsons Night Market Kenny G 5 Florida Theatre Navy vs Notre Dame Hemming Park 28 EverBank Field Third Thursday Tour: Retrospective MOCA Jacksonville Gingerbread House Extravaganza (11/30-12/23) University of Florida Men’s and Women’s Old St. Andrews Basketball Double Header Bob Dylan & 30 11 Veterans Memorial Arena community on everything there is going on in The Nightmare Before Christmas Veterans Day Parade 18 Times-Union Center for the Performing Arts Downtown Jacksonville Puttin’ on the Ritz – Semifinals Ritz Theatre and Museum
Hansel and Gretel (12/2 - 12/4) Cars and Coffee Cruise-in Yappy Hour Christmas “PAW”ty 2 Times-Union Center for the Performing Arts 10 The Florida Times-Union 18 The Jacksonville Landing Puttin’ on the Ritz – Finals Children’s Christmas Party of Jacksonville Ritz Theatre and Museum Prime F. Osborn III Convention Center Rudolph the Red-Nosed Reindeer The Musical Florida Theatre #DTJax as well as on revitalization efforts. Force Fest Bank of America Museums on Us Weekend 20 Hemming Park MOCA Jacksonville 3 Jacksonville Jaguars vs. Tennessee Titans Holiday Festival for Senior Citizens An Evening with Garrison Keillor EverBank Field Prime F. Osborn III Convention Center 11 The Florida Theatre 24 Jacksonville Giants vs South Florida Gold, 2016 Jacksonville Jaguars vs. Minnesota Vikings Moscow Ballet’s Great Russian Nutcracker ABA Final Four Rematch EverBank Field Florida Theatre DECEMBER Veterans Memorial Arena 28 Jaxsons Night Market Jacksonville Light Boat Parade Hemming Park $5 Fridays & Cosmic Concerts 15 The Jacksonville Landing MOSH Trans-Siberian Orchestra 30 4 Veterans Memorial Arena Jacksonville Jaguars vs. Denver Broncos TaxSlayer Bowl EverBank Field Holidays in Hemming 31 EverBank Field First Wednesday Art Walk: Spirit of Giving Hemming Park New Year’s Eve Fireworks 17 Northbank & Southbank riverwalks 7 Downtown Jacksonville Jacksonville Giants vs Baltimore DMV Warriors Art Walk After Dark Veterans Memorial Arena NYE with Steven Reineke: Sinatra - The Best The Elbow Third Thursday Tour: Mary Ratcliff Times-Union Center for the Performing Arts MOCA Jacksonville Holiday Pops (12/9 - 12/10) 9 Times-Union Center for the Performing Arts theelbowjax.com/ theelbowjax.com/ Photo courtesy of Visit Jacksonville Our new Snap Chat geo-filter lets people theelbowjax.com/tailgate DTJax.org alley-sessions amplified-vol-2 DTJax Download the FREE DTJax App for iPhone & Android. share their love for #DTJax.
7 8 Tracking & MANAGING #DTJax Data Creating Captivating Dtjax Experiences Listen to the Downtown community We produce events that bring people Downtown and support local merchants and businesses. Our signature event, First Wednesday Art Walk, Survey residents, has run monthly since 2003. In the 2015-2016 year, Art Walk drew more than 200,000 visitors, and in June, we celebrated our 150th Art Walk. Host Quarterly Stakeholder employees, merchants We also produce events supporting local businesses, such as Park(ing) Day in September, Trick or Treat on the Street in October and Small Meetings with civic leadership: and visitors The Mayor of Jacksonville Business Saturday in November. Jacksonville Transportation Authority Jacksonville Sports Council iloveartwalk.com Through stakeholder relationships and research, October we collect, analyze and Research & publish 3rd Annual databases on DTJax.com Oktoberfest @ Art Walk Event and Meeting Spaces November publish Downtown’s data. Available Retail Space Developments Salute to Service, Provide presentations December Presented by & walking tours to the Macquarie Group community Spirit of Giving with support from Lowes & Lighting of the Tree January 150th Anniversary of Hemming Park Publish the State of Downtown Create maps for February Report stakeholders & investors Dance your HeART Out, Development, employment, Presented by the March residential & quality of life Shamrockin’ Downtown American Heart Association Celebrating St. Patrick’s Day April Spark Walk and May Creator Innovation Day United We Rock, Presented by United Way Walking Maps for New Corporations Commute Times for Realtors Density Maps for Developers
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