Intelligent Giving Insights and Strategies for Higher Education Donors • Jonathan P. Caulkins Jay Cole Melissa Hardoby Donna Keyser Prepared for the Council for Aid to Education R Council for Aid to Education The research described in this report was supported by the Council for Aid to Education. Library of Congress Cataloging-in-Publication Data Intelligent giving : insights and strategies for higher education donors / Jonathan P. Caulkins ... [et al.]. p. cm. “MR-1427.” Includes bibliographical references. ISBN 0-8330-3134-1 1. Universities and colleges—United States—Endowments. 2. Benefactors— Charitable contributions—United States. 3. Education, Higher—United States— Finance. I. Caulkins, Jonathan P. (Jonathan Paul), 1965– LB2336 .I55 2002 378.1'06—dc21 2002024813 RAND is a nonprofit institution that helps improve policy and decisionmaking through research and analysis. RAND® is a registered trademark. RAND’s publications do not necessarily reflect the opinions or policies of its research sponsors. Cover design by Tanya Maiboroda © Copyright 2002 RAND All rights reserved. No part of this book may be reproduced in any form by any electronic or mechanical means (including photocopying, recording, or information storage and retrieval) without permission in writing from RAND. Published 2002 by RAND 1700 Main Street, P.O. Box 2138, Santa Monica, CA 90407-2138 1200 South Hayes Street, Arlington, VA 22202-5050 201 North Craig Street, Suite 102, Pittsburgh, PA 15213 RAND URL: http://www.rand.org/ To order RAND documents or to obtain additional information, contact Distribution Services: Telephone: (310) 451-7002; Fax: (310) 451-6915; Email:
[email protected] 2 Velocity Management Preface his book is for those wishing to make a major gift to an institution Tof higher education and seeking an intellectual framework for deciding how much to give to which school(s), for which purpose(s), over what periods of time, or with which (if any) restrictions.