1 a Chanson Des Vieux Amants? Belgium and the World's Fairs Dr. Rika Devos Department of Architecture & Urban Planning, Gh
A chanson des vieux amants? Belgium and the world’s fairs dr. Rika Devos Department of Architecture & Urban Planning, Ghent University St.-Lucas, Department of Architecture, Wenk World’s fair architecture: a setting for discussion World’s fairs would have lost their meaning in today’s mediatised global village: in 2010, this is old news, as world’s fairs, by their very existence, continue to deliver proof of the will to show, to (re)consider, nothing less than the world. Printed press, live satellite television, Internet, YouTube and Skype, multinational corporations, free travel, changed concepts of the nation and international relations, Europe without borders: all these eye and mind openers have not, as was suggested by many in the 1990ies, drained the sense and purpose from world’s fairs. Ever since the first post-war world’s fair – Expo 58, held in Brussels – organisers have publically questioned the use of their events, as from the 1950s onwards, evolutions in science, (tele)communications and transportation theoretically made the world accessible to all. But world’s fairs offer a specific view of the world, bound by place, time and the exhibition’s theme, which give order and sense to the gathering. Indeed, one of the criteria used by the BIE1 to grant a city the right to organise a world’s fair is the choice and elaboration of a relevant theme. Such a theme – in case of Shanghai 2010 ‘Better City, Better Life’ – has to set the goals for the fair, give sense to the efforts of the participants, provide an opportunity to differentiate from others and unite all in a conceptual way.
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