TRS Presentation by Georgia
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Brand Success Evaluation MAIA SETURI Ivane Javakhishvili Tbilisi State University, Tbilisi, Georgia
Brand Success Evaluation MAIA SETURI Ivane Javakhishvili Tbilisi State University, Tbilisi, Georgia Abstract: It is very important for the company to use the trademark and manage them effectively in the working conditions on the competitive market. Trademark (Brand) obsesses the consumer's attention, attracts them and in case of customer’s satisfaction ensures their loyalty. But the brand can’t be considered in unchanged way, even strong and successful brand is evolving and changes over the time. The goal of my research was to study customers’ attitude toward "Borjomi" on Georgian market and to assess the weaknesses, which might be linked to the development of the brand and its further success’s based on the results of the research. There is not still well developed and thought the largest importance of branding in the business of companies commercial success, for example, non-existent work experience of branding in the past. Keywords: Trademark, market, brand, brand effectiveness, branding, brand image, marketing, consumer, loyality, competitive market. Introduction It is very important for the company to use the trademark and manage them effectively in the working conditions on the competitive market. Trademark (Brand) obsesses the consumer's attention, attracts them and in case of customer’s satisfaction ensures their loyalty. “Consumer assesses the identical products depending on how it is branded"(1). But the brand can’t be considered in unchanged way, even strong and successful brand is evolving and changes over the time. Creating a brand is an important and significant first step towards its successful, hard way. Research of the issues related to the brand creation and development is one of the actual (urgent) topics, which is discussed in this paper on the example of Georgian mineral water "Borjomi". -
Georgia Focus Group Research
A PROJECT OF THE INTERNATIONAL REPUBLICAN INSTITUTE GEORGIA FOCUS GROUP RESEARCH QUALITATIVE ANALYSIS OF PUBLIC OPINION TRENDS FOLLOWING THE 2020 PARLIAMENTARY ELECTIONS GEORGIA FOCUS GROUP RESEARCH QUALITATIVE ANALYSIS OF PUBLIC OPINION TRENDS FOLLOWING THE 2020 PARLIAMENTARY ELECTIONS Center for Insights in Survey Research IRI.org @IRIglobal © 2021 All Rights Reserved Georgia Focus Group Research: Qualitative Analysis of Public Opinion Trends Following the 2020 Parliamentary Elections Copyright © 2021 International Republican Institute. All rights reserved. Permission Statement: No part of this work may be reproduced in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system without the written permission of the International Republican Institute. Requests for permission should include the following information: • The title of the document for which permission to copy material is desired. • A description of the material for which permission to copy is desired. • The purpose for which the copied material will be used and the manner in which it will be used. • Your name, title, company or organization name, telephone number, fax number, e-mail address and mailing address. Please send all requests for permission to: Attn: Department of External Affairs International Republican Institute 1225 Eye Street NW, Suite 800 Washington, DC 20005 [email protected] IRI | Georgia - Focus Group Research Following 2020 Elections 1 EXECUTIVE SUMMARY In April 2021, IPM Market Intelligence Caucasus, on Key Findings behalf of the International Republican Institute’s (IRI) Center for Insights in Survey Research, conducted a — Participants do not see a way out of the political qualitative study of public attitudes toward the 2020 crisis and are frustrated by the inability of the ruling parliamentary elections and recent political events in party and opposition to engage in constructive Georgia. -
World Bank Document
ROAD DEPARTMENT OF GEORGIAN MINISTRY OFREGIONAL Public Disclosure Authorized DEVELOPMENT AND INFRASTRUCTURE Public Disclosure Authorized Environmental and Social Management Plan REHABILITATION OF (S–20) Borjomi–Bakuriani–Akhalkalaki Secondary Road (Ghadolari–Kotelia) section KM62–KM68 Public Disclosure Authorized Public Disclosure Authorized Tbilisi, Georgia 2018 1 PART I: GENERAL PROJECT AND SITE INFORMATION INSTITUTIONAL &ADMINISTRATIVE Country Georgia Project title Rehabilitation of Secondary(S–20) Borjomi–Bakuriani–Akhalkalaki (Ghadolari–Kotelia) Road Section Km 62-Km 68 Scope of project and Initially there was one-layer asphalt layer (5cm) on the section proposed for rehabilitation, which activity no longer exists. The entire road is made of gravel. Crushed stone layer is arranged on the road. There are some sections where crushed stone pavement will be arranged soon. At this moment, pavement is severely deformed on this section. Road section proposed for rehabilitation passes both inhabited and uninhabited areas. There are cultivated lands on the both sides of some sections of the road. The road crosses small and medium sized ravines and irrigation channels. Existing pipes are designed for passing of water that flows from the ravine, for avoiding of precipitation water and passing of irrigation channel water from one side of a road to the other. Some pipes will be repaired during the rehabilitation works of the road section. Generally, diameter of pipes is small and cannot meet operation requirements. During rehabilitation works new pipes will be installed. Small stone bridge on pk 3+400 is built over a small water ravine. It is a one span arch bridge. Bridge foot drilling length is 4.0m. -
Attachment A
PLANT EXPLORATION IN THE REPUBLIC OF GEORGIA TO COLLECT GERMPLASM FOR CROP IMPROVEMENT August 26- September 14, 2007 Participants: Joe-Ann H. McCoy, USDA/ ARS/ NPGS, Medicinal Plant Curator North Central Regional Plant Introduction Station G212 Agronomy Hall, Iowa State University, Ames, IA 50011-1170 Phone: 515-294-2297 Fax: 515-294-1903 Email: [email protected] / [email protected] Barbara Hellier, USDA/ ARS/ NPGS, Horticulture Crops Curator Western Regional Plant Introduction Station 59 Johnson Hall, WSU, PO Box 646402, Pullman, WA 99164-6402 Phone: 509-335-3763 Fax: 509-335-6654 Email: [email protected] Georgian Participants: Ana Gulbani Georgian Plant Genetic Resource Centre, Research Institute of Farming Tserovani, Mtskheta, 3300 Georgia. www.cac-biodiversity.org Phone: 995 99 96 7071 Fax: 995 32 26 5256 Email: [email protected] Marina Mosulishvili, Senior Scientist, Institute of Botany Georgian National Museum 3, Rustaveli Ave., Tbilisi 0105 GEORGIA Phone: 995 32 29 4492 / 995 99 55 5089 Email: [email protected] / [email protected] Sandro Okropiridze Mosulishvili, Driver Sandro [email protected] (From Left – Marina Mosulishvili, Sandro Okropiridze, Joe-Ann McCoy, Barbara Hellier, Ana Gulbani below Mt. Kazbegi) 2 Acknowledgements: ¾ The expedition was funded by the USDA/ARS Plant Exchange Office, Beltsville, Maryland ¾ Representatives from the Georgia National Museum and the Georgian Plant Genetic Resources Center planned the itinerary and made all transportation, lodging and guide arrangements ¾ Special thanks -
GEORGIA Second Edition March 2010
WHO DOES WHAT WHERE IN DISASTER RISK REDUCTION IN GEORGIA Second edition March 2010 Georgian National Committee of Disaster Risk Reduction & Environment Sustainable Development FOREWORD Georgia is a highly disaster-prone country, which frequently experiences natural hazards (e.g. earthquakes, floods, landslides, mudflows, avalanches, and drought) as well as man-made emergencies (e.g. industrial accidents and traffic accidents). Compounding factors such as demographic change, unplanned urbanization, poorly maintained infrastructure, lax enforcement of safety standards, socio-economic inequities, epidemics, environmental degradation and climate variability amplify the frequency and intensity of disasters and call for a proactive and multi-hazard approach. Disaster risk reduction is a cross-cutting and complex development issue. It requires political and legal commitment, public understanding, scientific knowledge, careful development planning, responsible enforcement of policies and legislation, people-centred early warning systems, and effective disaster preparedness and response mechanisms. Close collaboration of policy-makers, scientists, urban planners, engineers, architects, development workers and civil society representatives is a precondition for adopting a comprehensive approach and inventing adequate solutions. Multi-stakeholder and inter-agency platforms can help provide and mobilize knowledge, skills and resources required for mainstreaming disaster risk reduction into development policies, for coordination of planning and programmes, -
Realizing the Urban Potential in Georgia: National Urban Assessment
REALIZING THE URBAN POTENTIAL IN GEORGIA National Urban Assessment ASIAN DEVELOPMENT BANK REALIZING THE URBAN POTENTIAL IN GEORGIA NATIONAL URBAN ASSESSMENT ASIAN DEVELOPMENT BANK Creative Commons Attribution 3.0 IGO license (CC BY 3.0 IGO) © 2016 Asian Development Bank 6 ADB Avenue, Mandaluyong City, 1550 Metro Manila, Philippines Tel +63 2 632 4444; Fax +63 2 636 2444 www.adb.org Some rights reserved. Published in 2016. Printed in the Philippines. ISBN 978-92-9257-352-2 (Print), 978-92-9257-353-9 (e-ISBN) Publication Stock No. RPT168254 Cataloging-In-Publication Data Asian Development Bank. Realizing the urban potential in Georgia—National urban assessment. Mandaluyong City, Philippines: Asian Development Bank, 2016. 1. Urban development.2. Georgia.3. National urban assessment, strategy, and road maps. I. Asian Development Bank. The views expressed in this publication are those of the authors and do not necessarily reflect the views and policies of the Asian Development Bank (ADB) or its Board of Governors or the governments they represent. ADB does not guarantee the accuracy of the data included in this publication and accepts no responsibility for any consequence of their use. This publication was finalized in November 2015 and statistical data used was from the National Statistics Office of Georgia as available at the time on http://www.geostat.ge The mention of specific companies or products of manufacturers does not imply that they are endorsed or recommended by ADB in preference to others of a similar nature that are not mentioned. By making any designation of or reference to a particular territory or geographic area, or by using the term “country” in this document, ADB does not intend to make any judgments as to the legal or other status of any territory or area. -
Tour to the National Parks of Georgia: Borjomi-Kharagauli and Javakheti
3 Day Nature Exploration City Breaks Overview Three day escape from Tbilisi Starts from: TBILISI Available: May-October Total driving distance: 635 km Duration: 3 Days/2 Nights Type: Private City Break Private City Break to Borjomi, Vardzia, Akhaltsikhe and Javakheti from Tbilisi is an easy and enjoyable tour to the National Parks of Georgia: Borjomi-Kharagauli and Javakheti. We pick you up from Tbilisi hotel and take to explore two regions: Samtskhe-Javakheti and Kartli, two ancient cave towns: Uplistsilhe and Vardzia, two towns - Borjomi and Akhaltsikhe, and two fortresses: Rabati and Khertvisi. Adventure along Georgian roads with us! Tour details Code: TB-PTCB- NE03 Starts from: Tbilisi Max. Group Size: 15 Adults Duration: 3 Days Prices Group size Price per adult Solo 702 € 2-3 people 438 € 4-5 people 355 € 6-7 people 320 € 8-9 people 283 € 10-15 people 278 € *Online booking deposit: 30 € The above prices (except for solo) are based on two people sharing a twin/double room accommodation. Single Supplement is: 68 € 1 person from the group will be FREE of charge if 10 and more adults are traveling together Child Policy 0-1 years - Free 2-6 years - 139 € *Online booking deposit will be deducted from the total tour price. 7 years and over - Adult The balance can be paid in one of the following ways: Bank transfer - Euro/USD/GBP no later then two weeks before the tour starts; VISA/Mastercard - via POS terminal in Lari - local currency (GEL), at the beginning of the tour directly with your guide. Card service fee + 3%. -
LEPL Tbilisi State Medical University First University Clinic Tbilisi Gudamakari St
LEPL Tbilisi State Medical University First University Clinic Tbilisi Gudamakari st. N4 Aversi Clinic Ltd Tbilisi Vazha-Pshavela Ave. N27 b Neolab Ltd Tbilisi Tashkent st. N47 New Hospitals Ltd Tbilisi Krtsanisi st. N12 Medical Center "Cito" Tbilisi Paliashvili st. N40 Molecular Diagnostics Centre Tbilisi Lubliana st. N11 A Megalab Tbilisi Kavtaradze st. N23 Infections Diseases, Aids And Clinical Immunology Research Center Tbilisi Al. Kazbegi st. N16 Med Diagnostics Tbilisi A. Beliashvili N78 National Tuberculosis Center Tbilisi Adjara st. N8, 0101 State Laboratory of Agriculture, Tbilisi Zonal Diagnostic Laboratory (ZDL) Tbilisi V. Godziashvili st. N49 Medical World Diagnostics Ltd Tbilisi Lubliana st. N33 "National Genetics Laboratory" GN-Invest Ltd. Tbilisi David Agmashenebeli Ave. N240 Medi Prime Tbilisi Gabriel Salosi st. N9b5 PCR Diagnostic and Research Laboratory - Prime Lab Tbilisi Bokhua st. N11 Genomics Tbilisi Sulkhan Tsintsadze st. N23 Bacteriophage Analytical Diagnostic Center- Diagnose -90 Tbilisi L. Gotua st. N3 Ultramed Tbilisi Ureki st. N15 Medison Holding Tbilisi Gobronidze st. N27 Medison Holding Tbilisi Vazha-Pshavela Ave. 83/11 Medison Holding Tbilisi Kaloubani st. N12 Evex Clinics - Mtatsminda Polyclinic Tbilisi Vekua st. N3 Ltd. "Medcapital" - 1 Tbilisi D. Gamrekeli st. N19 Ltd. MedCapital - 2 Tbilisi Moscow Ave. 4th sq. 3rd quarter Ltd. "Medcapital" - 3 Tbilisi I. Vekua st. N18 "Tbilisi Adult Polyclinic N19" Ltd Tbilisi Moscow Ave. N23 JSC Evex Clinics - Didube Polyclinic Tbilisi Akaki Tsereteli Ave. N123 JSC Evex Clinics - Varketili Polyclinic Tbilisi Javakheti st. N30 JSC Evex Clinics - Isani Polyclinic Tbilisi Ketvan Tsamebuli Ave. N69 JSC Evex Clinics - Saburtalo Polyclinic Tbilisi Vazha-Pshvela Ave. N40 Tbilisi Sea Hospital Tbilisi Varketili-3 IV m / r, plot 14/430 "St. -
Tour to South-West Georgia Jeep and ATV Tours in Georgia
5 day jeep tour to South-West Georgia Jeep and ATV Tours in Georgia Overview 5 Day jeep tour to South-West Georgia Starts from: BATUMI Type: Private Jeep tour Available: from June to October Distance: 728 km Duration: 5 DAYS This 5-day self-drive private jeep tour is spectacular as the rout includes two mountain passes on the Lesser Caucasus range: Goderdzi pass (2025m) and Zekari pass (2182 m). The tour starts in Batumi and covers Adjarian Highlands, Javakheti and Borjomi National Park, Ktsia-Tabatskuri Managed Reserve, rural, natural, and cultural landmarks in 4 regions of Georgia: Adjara, Samtskhe-Javakheti, Imereti, and Guria. Observe beautiful sceneries around and exercise homemade tea preparation in Komli guesthouse. Finish the trip in Batumi with an evening walking by the seaside boulevard. Tour details Code: BAT-JTSWG-5 Starts from: Batumi Max. Group Size: 15 Adults Duration: 5 Days Prices Group size Price per adult Solo € 1519 2-3 people € 862 4-5 people € 687 6-7 people € 525 8-9 people € 515 10-15 people € 464 Online booking deposit*: € 60 *This deposit will be deducted from the total tour price. The above prices (except for solo) are based on two people sharing a twin/double room accommodation. The additional cost for a single room ("Single Supplement") is: € 55 1 person from the group will be FREE of charge if 10 and more adults are traveling together Child Policy 0-1 years - Free 2-6 years - 211 € The balance can be done by: 7 years and over - Adult Bank transfer - in Euro/USD/GBP currency, no later than two weeks before the tour starts VISA/Mastercard - in GEL (local currency) in Tbilisi only, before the tour starts, directly to your guide via POS terminal. -
Causes of War Prospects for Peace
Georgian Orthodox Church Konrad-Adenauer-Stiftung CAUSES OF WAR PROS P E C TS FOR PEA C E Tbilisi, 2009 1 On December 2-3, 2008 the Holy Synod of the Georgian Orthodox Church and the Konrad-Adenauer-Stiftung held a scientific conference on the theme: Causes of War - Prospects for Peace. The main purpose of the conference was to show the essence of the existing conflicts in Georgia and to prepare objective scientific and information basis. This book is a collection of conference reports and discussion materials that on the request of the editorial board has been presented in article format. Publishers: Metropolitan Ananya Japaridze Katia Christina Plate Bidzina Lebanidze Nato Asatiani Editorial board: Archimandrite Adam (Akhaladze), Tamaz Beradze, Rozeta Gujejiani, Roland Topchishvili, Mariam Lordkipanidze, Lela Margiani, Tariel Putkaradze, Bezhan Khorava Reviewers: Zurab Tvalchrelidze Revaz Sherozia Giorgi Cheishvili Otar Janelidze Editorial board wishes to acknowledge the assistance of Irina Bibileishvili, Merab Gvazava, Nia Gogokhia, Ekaterine Dadiani, Zviad Kvilitaia, Giorgi Cheishvili, Kakhaber Tsulaia. ISBN 2345632456 Printed by CGS ltd 2 Preface by His Holiness and Beatitude Catholicos-Patriarch of All Georgia ILIA II; Opening Words to the Conference 5 Preface by Katja Christina Plate, Head of the Regional Office for Political Dialogue in the South Caucasus of the Konrad-Adenauer-Stiftung; Opening Words to the Conference 8 Abkhazia: Historical-Political and Ethnic Processes Tamaz Beradze, Konstantine Topuria, Bezhan Khorava - A -
Grape and Wine Culture in Georgia, the South Caucasus
BIO Web of Conferences 7, 03027 (2016) DOI: 10.1051/bioconf/20160703027 39th World Congress of Vine and Wine Grape and wine culture in Georgia, the South Caucasus David Maghradze1,a, Giorgi Samanishvili1, Levan Mekhuzla1, Irma Mdinaradze1, George Tevzadze1, Andro Aslanishvili1, Paata Chavchanidze1, David Lordkipanidze2, Mindia Jalabadze2, Eliso Kvavadze2, Nana Rusishvili2, Eldar Nadiradze2, Gvantsa Archvadze2, Patrick McGovern3, Patrice This4, Roberto Bacilieri4, Osvaldo Failla5, Gabriele Cola5, Luigi Mariani5, Nathan Wales6, M. Thomas P. Gilbert6, Laurent Bouby7, Tina Kazeli8, Levan Ujmajuridze9, Stephen Batiuk10, Andrew Graham10, Lika Megrelidze11, Tamar Bagratia11, and Levan Davitashvili12 1 National Wine Agency of Georgia, 6 Marshal Geloveni Ave., 0159 Tbilisi, Georgia 2 National Museum of Georgia, 3 Purtseladze Str., 0105 Tbilisi, Georgia 3 University of Pennsylvania Museum of Archaeology and Anthropology, 3260 South St., Philadelphia, PA 19104, USA 4 INRA-CIRAD-SupAgro, UMR AGAP, 1334 Montpellier, France 5 University of Milan, via Celoria 2, 20133 Milano, Italy 6 University of Copenhagen, Øster Voldgade 5–7, 1350 Copenhagen, Denmark 7 Institut des Sciences de l’Evolution, University of Montpellier, Place Eugene` Bataillon, 22, 34095 Montpellier, France 8 Georgian Wine Association, 12 Mtatsminda Str., 0108 Tbilisi, Georgia 9 Scientific – Research Center of Agriculture, 6 Marshal Geloveni Ave., 0159 Tbilisi, Georgia 10 University of Toronto, Dept. of Near & Middle Eastern Civilizations, 4 Bancroft Ave, Toronto, Canada 11 Environmental Agency of Georgia, David Aghmashenebely Ave., 0112 Tbilisi, Georgia 12 Minister of Agriculture of Georgia, Tbilisi, Georgia Abstract. In 2014, the National Wine Agency of the Republic of Georgia initiated a three-year “Research Project for the study of Georgian Grapes and Wine Culture. -
Vardzia Khertvisi Rabati Abastumani Bakuriani Borjomi
Vardzia Khertvisi Rabati Abastumani Bakuriani Borjomi we will drive via Tsalka to Vardzia in Samtskhe Javakheti, an area which is now mainly inhabited by Armenians and historically even Germans. The landscape along the road is very different from what we have seen so far. Lunch is taken on the road. We will visit Vardzia, the 12th century cave town, as well as some hidden spots nearby. Accomodation will be near Vardzia Driving distance about 250 km Today we drive to Khertvisi, a fortress nearby, where the historians say that Alexander the Great himself stopped on his way back from India. From the fortress we will hike to Kvarsha above Khertvisi, with some big ancient monoliths. We then continue to a guesthouse in Aspindza. Samtskhe-Javakheti is a region with a lot of history, but yes I could say same about all areas of Georgia. I’ve been living for six years in Georgia, and have still not seen even half of the country. Driving distance is about 60 km After breakfast we will be on our way to visit Akhalstsikhe with its famed fortress of Rabati, before we drive to Abastumani, The Georgian National Astrophysical Observatory is located here, with some luck we can visit it in the evening. Accomodation in Abastumani. Driving distance is about 100 km. From Abastumani we will drive to the Green Monastery, before we drive to up to Bakuriani. The monastery is located in the middle of a forest near Borjomi. Lunch break in Borjomi. Borjomi is famous for its mineral waters with their renowned healing properties.