Lambeth Events Strategy 2020-2025
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Lambeth Events Strategy 2020–2025 Photo: Courtesy of Mighty Hoopla 101616 (4.20) OUR VISION OUR PRINCIPLES Lambeth: The Perfect Place for Cultural Events. 10 strategic principles that outline our aims, deliverable commitments, targets and outcomes: 1 Enable communities to develop and deliver events OUR MISSION 2 Deliver a sustainable Lambeth Country Show To create a portfolio of events that: 3 Deliver a borough-wide programme of cultural events • Promote diversity, awareness and 4 Ensure a transparent and clear process for event organisers understanding 5 Generate investment in our parks and open spaces • Leverage investment to local communities 6 Develop event funding opportunities • Attract creative ideas, stimulate education 7 Promote accessibility, sustainability and greener practices for events and knowledge 8 Create education, training and work opportunities • Create and enrich our communities 9 Encourage access to health and wellbeing events • Encourage business and visitor tourism. 10 Promote the benefits from events in the borough. Photo: Courtesy of Mighty Hoopla 1 Cabinet Member Foreword Lambeth is a wonderfully diverse borough, our These fantastic events have brought the spirit of such as Vauxhall Pleasure Gardens and Clapham cultural events in Lambeth play a pivotal role equality and diversity to our borough. Our parks and Common. These events have all helped to shape reflecting this diversity in educating, entertaining and open spaces have been hosting some of the biggest our history and communities. They are crucial to helping to bring our communities together. Lambeth musical names in the industry. We have hosted our identity and create memorable experiences for attracts thousands of visitors to our events which, in significant charity events that fundraise millions of everyone who lives, works and plays in Lambeth. turn, helps to boost the local economy that pounds to support numerous important causes. hosts them. It’s been genuinely fantastic to see our communities For our residents, events have provided recreational, come together through our many community events employment and educational opportunities that help In 2019 we undertook a public consultation to and street parties. We also shared the brave and to build strong and resilient communities through review our 2016-2020 Event Strategy. Following courageous stories at events of the people who came participation and involvement; as well as increasing that we established that the overarching values to live and work in Lambeth and honoured the heroes health and social benefits. They help raise the profile from 2016 should remain. But in the refreshed who fought for our Country. These events have been of the borough at a national and international level strategy, there needed to be a focus on events being vital in promoting the borough and all the beautiful while providing visitors to the area with a lively and environmentally sustainable, financially transparent, things people can enjoy while visiting Lambeth. dynamic experience at any time of year. locally-led and accountable. Each year we are proud to deliver the award-winning The work that the council’s EventLambeth team has At the beginning of 2020, the COVID-19 Pandemic Lambeth Country Show with attendance of up done in hosting a diverse programme of events has and response changed the way events were delivered to 150,000 people. This year would be the 46th helped to make Lambeth one of the best destinations across the country. As Government guidance annual free to attend event, bringing a whole host for events in London. changed to permit outdoor events, our events team of entertainment, local and international live musical continues to work with colleagues in Public Health performances. Glorious food, arts and crafts from 2020 to 2025 will be our biggest challenge in making and the Safety Advisory Group to ensure that any all over the world and not forgetting the beloved Lambeth the perfect place for cultural events. We events that are allowed to take place are in line with flower show, the many farm animals and everything have some fantastic events already planned that the current guidance. The delivery of the events countryside that you would expect. This event is a will put Lambeth well and truly on the global map. strategy is conditional upon such guidance enabling testament to the unique character and culture of the I am delighted to be able to bring our strategic vision events taking place, especially those which are large people of Lambeth. together with the new Lambeth Events Strategy scale which has been impacted the most by the 2020-2025 to coincide with our updated Lambeth COVID19 requirements. We also have some of the best outdoor venues Events Policy 2020-2025. in London from Clapham Common to Brockwell Our events team host, manage and support events Park and Kennington Park to Streatham Common. of all types and sizes throughout the year. They have Hosting a major event in Lambeth has been part of diversified the activities and spaces used across the our history for decades, going back to 1785, where Councillor Sonia Winifred 2 borough to ensure there is something for everyone. outdoor musical events were held in our parks, Cabinet Member for Equalities and Culture Photo: Courtesy of Lambeth Country Show The Perfect Place Lambeth has a rich history of hosting a unique cultural range of arts, events and sports. This events strategy for Lambeth seeks to build on these strengths. We look to challenge how events facilitate stronger, healthier, sustainable and cohesive communities. Cultural events play an essential part in facilitating social awareness and cohesion. In 2024 the Lambeth Country Show, one of the largest festivals in London and the South East, will celebrate its Golden Anniversary. Anyone who has attended this event will testify to its ability to cater for a wide range of entertainment, culinary and leisure pursuits. It brings people of all ages together through shared interests to transcend barriers. It celebrates our culturally rich and diverse communities showcasing what is great about living, working and playing in Lambeth. Lambeth has a revered legacy for the hosting of inclusive major cultural and sports events that have shaped the lives of its residents and visitors to the borough. From cricket at the Oval to the London to Brighton Bike Ride. From dance music festivals to trapeze school events, there is always something for everyone. They provide revenue to help maintain and improve our public spaces that goes way beyond the lifespan of each event. Our events help to bring communities together, raise the profile of the borough and enrich the lives of residents through giving back opportunities for education, work and training. The strategic plan also contributes to the Lambeth Parks Service Strategy, Lambeth’s Borough Plan and the Mayor of London’s Cultural Strategy. We are proud to be part of this great borough which is the Perfect Place for Cultural Events. 3 PRINCIPLE 1 Enable communities to develop and deliver events PRINCIPLE AIM DELIVERY COMMITMENTS TARGET MEANS TO MEASURE OUTCOMES We want to enable local The Council’s events service will Deliver a programme of diverse Analysis at the end of the year to Community groups sharing people to manage and continue to provide professional community events. establish a range of events. knowledge and expertise understand the processes support, advice and guidance to as well as working together behind safe, prosperous and residents and community groups to reach new parts of their sustainable events, from to enable them to deliver safe, communities. successful and sustainable events. application to delivery and lessons learnt. There will be access to Provide dedicated event officers Analysis of customer relationship Provides a more effective professional event advisors and professional support. management through Microsoft and better service to our Currently, the service through a variety of means insights and Customer customers. supports approximately 200 including in-person consultation Management software. to 300 community-led events appointments, over the phone each year. These vary from or Skype meetings and via social overseeing the completion media chats. of event plans to actual hands- on support and Online help through a variety of Access to online workshops Analytics from online platforms A variety of online resources for guidance. media will be made available with and masterclasses for event for the website, YouTube and all to access. step by step guidance on event management. Facebook. management and application We would like to see processes. community groups sharing knowledge and expertise Monthly drop-in sessions will be Drop-in sessions will provide Analysis of attendance at the end Giving free consultations to as well as working together set up for event organisers to valuable face to face expert of the year to establish customer community event organisers. to reach new parts of their come along and meet the team, advice. benefits. communities. discuss ideas or go through event applications. Our online system, EventApp, Streamline application processes. Analysis of applications through The event organiser has enables quicker applications, less the event booking system. access to the history of their bureaucracy and processing. application. 4 PRINCIPLE 1 Enable communities to develop and deliver events DELIVERY COMMITMENTS TARGET MEANS TO MEASURE OUTCOMES Engagement through the Youth Young people have more say in Analysis of events for young Events are shaped based on Council will seek the views and what events they would want to people at the end of the year to the views of residents of all aspirations of our young people to see in Lambeth. establish benefits. demographics. help shape the cultural offer. Working with local organisations Encourage a diverse range of Analysis of events at the end of the Events are shaped based on such as Age UK Lambeth, events that are accessible to local year to establish range.