Lambeth Events Strategy 2020–2025 Photo: Courtesy of Mighty Hoopla
101616 (4.20) OUR VISION OUR PRINCIPLES
Lambeth: The Perfect Place for Cultural Events. 10 strategic principles that outline our aims, deliverable commitments, targets and outcomes: 1 Enable communities to develop and deliver events OUR MISSION 2 Deliver a sustainable Lambeth Country Show To create a portfolio of events that: 3 Deliver a borough-wide programme of cultural events • Promote diversity, awareness and 4 Ensure a transparent and clear process for event organisers understanding 5 Generate investment in our parks and open spaces • Leverage investment to local communities 6 Develop event funding opportunities • Attract creative ideas, stimulate education 7 Promote accessibility, sustainability and greener practices for events and knowledge 8 Create education, training and work opportunities • Create and enrich our communities 9 Encourage access to health and wellbeing events • Encourage business and visitor tourism. 10 Promote the benefits from events in the borough. Photo: Courtesy of Mighty Hoopla
1 Cabinet Member Foreword Lambeth is a wonderfully diverse borough, our These fantastic events have brought the spirit of such as Vauxhall Pleasure Gardens and Clapham cultural events in Lambeth play a pivotal role equality and diversity to our borough. Our parks and Common. These events have all helped to shape reflecting this diversity in educating, entertaining and open spaces have been hosting some of the biggest our history and communities. They are crucial to helping to bring our communities together. Lambeth musical names in the industry. We have hosted our identity and create memorable experiences for attracts thousands of visitors to our events which, in significant charity events that fundraise millions of everyone who lives, works and plays in Lambeth. turn, helps to boost the local economy that pounds to support numerous important causes. hosts them. It’s been genuinely fantastic to see our communities For our residents, events have provided recreational, come together through our many community events employment and educational opportunities that help In 2019 we undertook a public consultation to and street parties. We also shared the brave and to build strong and resilient communities through review our 2016-2020 Event Strategy. Following courageous stories at events of the people who came participation and involvement; as well as increasing that we established that the overarching values to live and work in Lambeth and honoured the heroes health and social benefits. They help raise the profile from 2016 should remain. But in the refreshed who fought for our Country. These events have been of the borough at a national and international level strategy, there needed to be a focus on events being vital in promoting the borough and all the beautiful while providing visitors to the area with a lively and environmentally sustainable, financially transparent, things people can enjoy while visiting Lambeth. dynamic experience at any time of year. locally-led and accountable. Each year we are proud to deliver the award-winning The work that the council’s EventLambeth team has At the beginning of 2020, the COVID-19 Pandemic Lambeth Country Show with attendance of up done in hosting a diverse programme of events has and response changed the way events were delivered to 150,000 people. This year would be the 46th helped to make Lambeth one of the best destinations across the country. As Government guidance annual free to attend event, bringing a whole host for events in London. changed to permit outdoor events, our events team of entertainment, local and international live musical continues to work with colleagues in Public Health performances. Glorious food, arts and crafts from 2020 to 2025 will be our biggest challenge in making and the Safety Advisory Group to ensure that any all over the world and not forgetting the beloved Lambeth the perfect place for cultural events. We events that are allowed to take place are in line with flower show, the many farm animals and everything have some fantastic events already planned that the current guidance. The delivery of the events countryside that you would expect. This event is a will put Lambeth well and truly on the global map. strategy is conditional upon such guidance enabling testament to the unique character and culture of the I am delighted to be able to bring our strategic vision events taking place, especially those which are large people of Lambeth. together with the new Lambeth Events Strategy scale which has been impacted the most by the 2020-2025 to coincide with our updated Lambeth COVID19 requirements. We also have some of the best outdoor venues Events Policy 2020-2025. in London from Clapham Common to Brockwell Our events team host, manage and support events Park and Kennington Park to Streatham Common. of all types and sizes throughout the year. They have Hosting a major event in Lambeth has been part of diversified the activities and spaces used across the our history for decades, going back to 1785, where Councillor Sonia Winifred 2 borough to ensure there is something for everyone. outdoor musical events were held in our parks, Cabinet Member for Equalities and Culture Photo: Courtesy of Lambeth Country Show The Perfect Place
Lambeth has a rich history of hosting a unique cultural range of arts, events and sports. This events strategy for Lambeth seeks to build on these strengths. We look to challenge how events facilitate stronger, healthier, sustainable and cohesive communities. Cultural events play an essential part in facilitating social awareness and cohesion. In 2024 the Lambeth Country Show, one of the largest festivals in London and the South East, will celebrate its Golden Anniversary. Anyone who has attended this event will testify to its ability to cater for a wide range of entertainment, culinary and leisure pursuits. It brings people of all ages together through shared interests to transcend barriers. It celebrates our culturally rich and diverse communities showcasing what is great about living, working and playing in Lambeth. Lambeth has a revered legacy for the hosting of inclusive major cultural and sports events that have shaped the lives of its residents and visitors to the borough. From cricket at the Oval to the London to Brighton Bike Ride. From dance music festivals to trapeze school events, there is always something for everyone. They provide revenue to help maintain and improve our public spaces that goes way beyond the lifespan of each event. Our events help to bring communities together, raise the profile of the borough and enrich the lives of residents through giving back opportunities for education, work and training. The strategic plan also contributes to the Lambeth Parks Service Strategy, Lambeth’s Borough Plan and the Mayor of London’s Cultural Strategy. We are proud to be part of this great borough which is the Perfect Place for Cultural Events. 3 PRINCIPLE 1 Enable communities to develop and deliver events
PRINCIPLE AIM DELIVERY COMMITMENTS TARGET MEANS TO MEASURE OUTCOMES
We want to enable local The Council’s events service will Deliver a programme of diverse Analysis at the end of the year to Community groups sharing people to manage and continue to provide professional community events. establish a range of events. knowledge and expertise understand the processes support, advice and guidance to as well as working together behind safe, prosperous and residents and community groups to reach new parts of their sustainable events, from to enable them to deliver safe, communities. successful and sustainable events. application to delivery and lessons learnt. There will be access to Provide dedicated event officers Analysis of customer relationship Provides a more effective professional event advisors and professional support. management through Microsoft and better service to our Currently, the service through a variety of means insights and Customer customers. supports approximately 200 including in-person consultation Management software. to 300 community-led events appointments, over the phone each year. These vary from or Skype meetings and via social overseeing the completion media chats. of event plans to actual hands- on support and Online help through a variety of Access to online workshops Analytics from online platforms A variety of online resources for guidance. media will be made available with and masterclasses for event for the website, YouTube and all to access. step by step guidance on event management. Facebook. management and application We would like to see processes. community groups sharing knowledge and expertise Monthly drop-in sessions will be Drop-in sessions will provide Analysis of attendance at the end Giving free consultations to as well as working together set up for event organisers to valuable face to face expert of the year to establish customer community event organisers. to reach new parts of their come along and meet the team, advice. benefits. communities. discuss ideas or go through event applications.
Our online system, EventApp, Streamline application processes. Analysis of applications through The event organiser has enables quicker applications, less the event booking system. access to the history of their bureaucracy and processing. application.
4 PRINCIPLE 1 Enable communities to develop and deliver events
DELIVERY COMMITMENTS TARGET MEANS TO MEASURE OUTCOMES
Engagement through the Youth Young people have more say in Analysis of events for young Events are shaped based on Council will seek the views and what events they would want to people at the end of the year to the views of residents of all aspirations of our young people to see in Lambeth. establish benefits. demographics. help shape the cultural offer.
Working with local organisations Encourage a diverse range of Analysis of events at the end of the Events are shaped based on such as Age UK Lambeth, events that are accessible to local year to establish range. the views of residents of all Creative Sparkworks, and Livity will organisations to get involved. demographics. look at ways to support organisers in bringing their events to life. Photo: Brixton Night Market
5 PRINCIPLE 2 Deliver a sustainable Lambeth Country Show
PRINCIPLE AIM DELIVERY COMMITMENTS TARGET MEANS TO MEASURE OUTCOMES
The Lambeth Country Show Show promotion will continue to The annual increase of traders Analysis of Traders by Location Increased numbers of Lambeth is our annual flagship public focus on Lambeth residents and based in Lambeth. through post-event evaluation. Businesses and traders benefit event. Our priority will be businesses and to encourage all to from the Country Show. to showcase Lambeth talent get involved in the event. and businesses first. We will look to increase the Engagement and linking with the Online representation via the event Greater awareness of the BIDS percentage of Lambeth BIDs to the event audience. social media channels about the in Lambeth and opportunities We will ensure that it is businesses participating in the BIDs and the businesses they for businesses with the BID to safe, well run and have the Show through engagement with represent. promote to the event audience. appropriate level of provisions local Business Improvement in place for a family-friendly Districts. event. We commit to delivering an Gold Award from Attitude is Events Service Annual Report of Improved accessibility for the We will introduce a range accessible event for all to attend. Everything. Working with Disability the demographics of attendees. event for all members of the of sustainable and financial It will involve looking at site Advice Service Lambeth to ensure Understanding specific feedback community. Engagement with improvements, including layout, communications, signage, requirements are in place and around accessibility requirements. groups who might not have felt generating more income from available provisions and promoted to potential attendees. comfortable attending sponsorship and advertising working towards a Gold award to support the delivery of from Attitude is Everything, a charter for best practice. the Show.
We have signed up to the Festival Year on year reduction in the Events Service Annual Report on Improved sustainability of the Vision: 2025, which is a shared waste from the event that is waste and innovations. event, making it greener and vision for a sustainable festival sent to Landfill. Innovations more cost-effective. industry. It was conceived as part that improve the sustainability of The Show Must Go On report, of the event. Sustainability is a a festival industry response to the requirement of all procurement 2015 global climate change talks tenders. in Paris.
6 PRINCIPLE 2 Deliver a sustainable Lambeth Country Show
PRINCIPLE AIM DELIVERY COMMITMENTS TARGET MEANS TO MEASURE OUTCOMES
We will ensure the procurement of Increased benefits from all Events Service Annual Report Demonstrating value for money goods and services are contracted procurement contracts. Value cashable and non-cashable for the council and cashable in advance to create benefits from for money represented in each savings from developing longer- and non-cashable benefits for locally sourced and extended contract. term procurement contracts. Lambeth residents. contract supply chains and to help ensure the event delivers within Events Service Annual Report the budget and suppliers represent benefits that each contract has value for money. delivered.
Income generated from the pitch Potential savings made on the Events Service Annual Report to Savings for the council budget. sales of traders and exhibitors, delivery of the event. publicly share the income and commercial sponsorship and expenditure for the event. advertising sales will go directly back into the event budget to off-set costs.
We will look to partner with farmers, Maintenance and potential Events Service Annual Report of Education around the rural food providers, agricultural and increase the rural education the range of activities taking place environment. animal practices to provide aspects of the event. at the event.
Photo: Courtesy of Lambeth Country Show access to educate and promote agricultural sustainability and traditional rural activities.
We will promote and showcase Increase the number of local Events Service Annual Report Giving Lambeth based opportunities for talented performer opportunities annually. showing the areas performers performers an opportunity to local people through music have come from and the perform at a major event. stages, performance areas and percentage that is from Lambeth activations.
Through community engagement, Develop and make changes to the Assessing the responses to the Improved access to the analysis of visitor behaviour, show event that are recommended by visitor survey and highlighting event for all demographics surveys and online analytics, we the attendees areas for action each year. addressing areas that need to will shape a better and more be developed. focused event that reaches the cultural diversity of the borough. 7 PRINCIPLE 3 Deliver a borough-wide programme of cultural events
PRINCIPLE AIM DELIVERY COMMITMENTS TARGET MEANS TO MEASURE OUTCOMES
Lambeth has been at the We will focus our efforts on Increased numbers of non-music Events Service Annual Report on A more comprehensive range forefront of cultural events for delivering more innovative based commercial events. the types of events that have taken of events appealing to a variety over 170 years, with musical public events in Lambeth from place showing where there have of demographics. events and entertainment in the creative, digital, health, life been new or innovative events. our parks dating back to 1785. sciences, business, financial services and tourism industries. We will continue to develop a programme of public events We will animate parks and open Increase in the range of Parks, Events Service Annual Report More events in local that are accessible to all, spaces which don’t typically Open Spaces and Highways detailing the locations that events neighbourhood parks bringing varied in scale and genre host events to make them locations that are used. Moving have taken place showing where new visitors and income to and showcased across the feel welcoming and safe for away from the traditionally more there have been new spaces. those parks. communities to attend. popular sites. borough. Events and Parks officers will A range of new sustainable Events Service Annual Report Greener events with fewer We will look to ensure that work towards a more sustainable innovations to improve the delivery showing what has been delivered negative impacts. events are diverse and that approach to events in parks. of sustainable events in parks and and what is being targeted for the we prioritise quality above open spaces in line with industry next year. quantity to give the best to best practice. our residents. An annual review of the Green Working with tourism and Events Guide to ensure advice is creative partners, we will up to date and relevant. promote Lambeth and our events as being the perfect Monthly events news will be made Greater information and Events Service Annual Report Greater awareness of the available on the Love Lambeth engagement through social to include marketing information events team and the activities place to attend events. website, social media, and media channels. snapshot. we facilitate. quarterly publications to promote a ‘What’s On’ guide to events in Lambeth to our residents.
8 PRINCIPLE 4 Ensure a transparent and clear process for event organisers
PRINCIPLE AIM DELIVERY COMMITMENTS TARGET MEANS TO MEASURE OUTCOMES
All event organisers will follow Integrate the Parks for London From 2020 new events policy is Adoption of policy and Events Aligning policy with Parks for a clear and straightforward Events Policy with the Lambeth integrated with parks. Service Annual Report on how this London to improve events process set out in the new Events Guide (known as the is progressing. understanding with parks Lambeth Events Policy. Events Guide for Outdoor Events), friends groups and MACs. and this will become the new Strategically developed Lambeth Events Policy. events must have clear links In line with the Parks for London Clearer and transparent Events Service Annual Report to Concerns of Ward Councillors between the Events Strategy recommendations, we are engagement with stakeholders demonstrate feedback on how this and Stakeholder groups and other relevant Council proposing that community and event organisers. is working and being received. are aired upfront and can policies including economic engagement happens earlier in the be addressed in a longer development, environmental event application process in the timescale. impact, equalities, health and new Lambeth Events Policy. wellbeing, culture, parks and tourism. Each week a calendar of proposed The calendar is circulated weekly Event Pro-forma Report on what Clear communication around events will be available for key to stakeholders. Quarterly briefings contact there has been and how it all event applications. We will also continue to stakeholders, a quarterly briefing with Councillors recorded and has been addressed. ensure that event organisers for councillors and event Pro- shared via the Lambeth channels. meet their statutory forma reports made available for all Detailed event briefing distributed large and major event applications. obligationsin the delivery within the events application timescales. of safe, successful and sustainable events.
9 PRINCIPLE 5 Generate investment in our parks and open spaces
PRINCIPLE AIM DELIVERY COMMITMENTS TARGET MEANS TO MEASURE OUTCOMES
We will invest income back We will adopt a tendering Identify Spaces suitable for longer- Events Service Annual Report on Improved income and social into our parks and open process for regular large and term tenders in line with Clapham the number of Contracts, and the benefits from long term spaces. major events to formalise long- Common. Develop tenders for benefits from them. contracts. Longer-term term relationships, simplify the those locations, including financial relationships with event We have changed the way production process and increase and social benefits as a part of the organisers mean there is a the Park Investment Levy is the income and benefits potential. specification. commitment to the borough Also, it will reduce the negative and residents. calculated. Instead of a per impacts from multiple providers person per day charge, it is across a more significant period. a percentage of the overall We have already completed events fees which means that Clapham Common and will look it reflects the duration onsite to tender other appropriate event as well as footfall. spaces.
The Park Investment Levy The events charging framework An annual publication of the Annual benchmarking via London Maximising income for the remains separate and will be published each financial charging framework redacted as Events Forum, Local Authority Council that can be achieved allocated for expenditure year, and high-profile event necessary to ensure commercial Event Organisers Group and Parks while remaining commercially by the Parks Service in locations will be at a premium viability in a competitive market. for London competitive within the consultation with the relevant negotiated rate. marketplace. Friends of group or MAC. We will remove the current From 2020 new events will be Events Service Annual Report Reporting of Total Parks complex formula for the Parks charged the new Parks Investment to include the amount of Parks Investment Levy means a Investment Levy (PIL) and replace Levy (not including the damage Investment Levy generated for transparent indication of the it with a set percentage of total deposit). each location. amount that is generated by income from every event, to events and ringfenced for ensure consistency and more Parks and Open spaces that revenue back to our parks. held the events.
We will publish annual figures on Publication of income and Parks Included in the annual report. Clarity on the level of income events income and where the Investment Levy expenditure Also, quarterly circulation of Parks that is being generated by Parks Investment Levy has been annually. Investment generated and forecast the Events Service and each spent. for the entire year so that the location. Parks Investment Parks Service, MACs and Friends Levy expenditure to be clear of Groups can decide where to so that people can understand allocate Parks Investment from the the financial benefit. beginning for the financial year. 10 PRINCIPLE 6 Develop event funding opportunities
PRINCIPLE AIM DELIVERY COMMITMENTS TARGET MEANS TO MEASURE OUTCOMES
Each year we will promote the An annual Lambeth Community Generation of enough surplus Events Service Annual Report of Improved event delivery with Lambeth Community Events Events Fund will be made available income to increase the amount the amount of funding available groups having a stronger Fund, It will be made available using surplus income generated available for the Community Fund. and the groups and applicants it financial backing to deliver safe to support residents and by events. It will be divided Linking with other funding pots to was allocated. and secure activities. community groups, so that into five areas; North Lambeth, maximise the financial benefits. Brixton, Clapham, Streatham Events Service Annual Report can bid for funding if they are and Norwood. It will be open for Aim to diversify the groups that are on the funding requirements and planning to organise an event. Lambeth residents and businesses awarded funding and to increase establish a set of requirements to bid for grants in October of collaboration between community for each year of the strategy, I.e. We will continue to develop each year. Preference for the grant groups. Funding for children’s activities, funding programmes for funding will be given to those who sustainability improvements, community performance and attend a two-day Lambeth Event Diversification of the reason engaging with older demographics, dance on our park bandstands Management Training course held funding is provided to meet other development of online presences. and performance spaces. by the Events Service at the Town targets. Hall to support community event We will also work with our organisers in delivering safe and commercial event organisers sustainable events. to establish community funding pots for local people and charitable causes.
11 PRINCIPLE 6 Develop event funding opportunities
DELIVERY COMMITMENTS TARGET MEANS TO MEASURE OUTCOMES
Each year Lambeth bandstands Generation of enough surplus Events Service Annual Report on Increasing opportunities for on Clapham Common, in Myatt’s income to fund the existing the amount of funding, types of summer programmes to be Fields Park and Ruskin Park bandstands and to look at activities and locations that they delivered in areas additional to are supported with funding supporting performance and took place in. those which have bandstands. from events income to enable wellbeing activities in other a programme of summer locations. Increased range of activities entertainment. We will continue will appeal to a range of to support this established Working with existing recipients demographics. community offer, but with more to understand what support focus on encouraging health and they would need to develop their wellbeing as well as live music. programme. Therefore, the programme will continue to be funded by events Letting other locations know that income. However, rebranded to the funding is available the types of the Lambeth Performance and activities it could be used for. Dance Fund, which will broaden the cultural offer to our residents Work with event applicants who who are looking for a platform want to use those performance to showcase their talents. We spaces over the summer to will also look to extend this to ensure that they are part of other parks and open spaces the programme to ensure where a bandstand doesn’t exist, diversification but opportunities for temporary performance do.
Event organisers will be Additional funding to be available Events Service Annual Report on Increasing cashable benefits encouraged to make additional from commercial events, especially how much money and where/how from events for the areas that grants available to community the commercial procurement it was spent they are held in. groups as part of their benefits contracts for community groups in packages to mitigate any impacts the area that the events are being such as lack of access to a park held in. or open space. Can be spent on particular projects or to find community groups ensuring a range of groups benefit. 12 PRINCIPLE 6 Develop event funding opportunities
DELIVERY COMMITMENTS TARGET MEANS TO MEASURE OUTCOMES
Grants will have a robust and As part of any contract, this will be Events Service Annual Report Transparent processes so all transparent governance process included to ensure that everyone to include amounts and where interested parties know how and processed in full within three knows where and how the money allocated. News article to go on this will be managed. months of the event. will be allocated. the EventLambeth website three months after the event to report the same information.
The Council will establish a single Maximising the income available A dedicated website with details of Single point of contact means funding point for grants to be for each location. The single funding available. that all funding pots are made by an appropriate third- funding point will be able to allocated in the same way party grant giver rather than the ensure that each pot is allocated One type of application form but subject to the different location event providers themselves. as per the location and other clear information as to the different or other requirements of that The grant giver will support the requirements associated with requirements for each funding. available funding. Council to help seek match that funding. funding opportunities against the Information to be up to date available funding. around the amount in each funding.
Events Service Annual Report to include the breakdown of funding allocated.
The Lambeth funding opportunities Ongoing updates to a dedicated Asking for feedback from all Making the information easily will be collated in one area of the website. With Lambeth funding funding applicants to include ease accessible so that as many EventLambeth website to ensure and other opportunities that the of finding the information and groups as possible can engage they are promoted and accessible service is aware of. making improvements as needed and access the opportunities. to all our residents.
13 PRINCIPLE 7 Promote accessibility, sustainability and greener practices for events
PRINCIPLE AIM DELIVERY COMMITMENTS TARGET MEANS TO MEASURE OUTCOMES
We aim to ensure that All events will follow the Lambeth All events to deliver on the Each event to be asked Understanding of how the absolutely everyone Green Events guide to help reduce essential and desirable by 2025. to complete a post-event Green Events Guide is can experience and enjoy our carbon emissions and waste, questionnaire to highlight the impacting events delivery. events. So, we will continue to increase recycling and move Annual revision of the Green actions they took. make them as accessible and towards greener practices. Events Guide to ensure up to date and reflects industry best practice. inclusive with help from Attitude is Everything. We will promote and market hard Increasing year on year use of Events Service Annual Report on Ensures that the impacts from standing non-grassed areas such Hard Standing areas highlighting the use of these spaces. events on grassed areas are We will also continue to work as in and around buildings, town and developing opportunities. mitigated. towards a Leave No Trace squares and on parts of available policy by using our Green all-weather sports pitches. Events Guide, which sets out straightforward Precise and robust groundworks A clear annual programme of Auditing of maintenance and Preventative maintenance will steps towards more to event locations will take place maintenance across events post-event reinstatement to check improve the resilience of parks sustainable and throughout the season, before and areas. Ensuring that any post- that undertaken as indicated. and open spaces for events. environmentally friendly after events to ensure there have event reinstatement is undertaken events. been appropriate preparations in a timely fashion and Friends Communication improvement before events. Of Groups, MACs and Ward so that everyone is aware of
Councillors are kept informed of what is happening and when.
the plans and the timescales.
Industry-standard ground All events to use the required levels Ongoing assessment of events Prevention or mitigation of protection will be used to ensure of ground protection to mitigate applications and identification ground damage is better than that any grassed areas are damage. of where ground protection reinstatement and reduces protected from damage and is necessary and needs to be some of the impacts from impact from events. enhanced. events to a park or open space.
We will commission new and To be commissioned on a Publication of the assessment To understand the impacts refreshed Ecological Impact bi-annual basis. Also, to reports. that events may be having on Assessments for parks hosting understand if other further a location. Large and Major events. assessments may be required. 14 PRINCIPLE 7 Promote accessibility, sustainability and greener practices for events
DELIVERY COMMITMENTS TARGET MEANS TO MEASURE OUTCOMES
All major events will have an As per the scrutiny commission, Published on the Eventlambeth Provides ongoing assessment impact statement (including this is something that would need Website four months after the of how an event is being environmental and community to be outsourced depending on event. delivered and areas for impact) published within four the requirements. However, a improvement year on year. months after the event, to review document that includes benefits, actions and reduce negative actions, complaints etc. can be implications for future events. produced in-house after each major event or series of events.
An assessment of infrastructure Creating a list of locations and Development of a strategy with Improving the facilities within will take place to minimise the improvements that can be funding requirements. events areas will ensure carbon footprint from events. It will undertaken and budgeted for that is an improvement in include access to mains electricity over the years o the strategy. Working with the parks team to the sustainable delivery of and water where possible. Means that any funding pots for identify where there is a benefit to events and a reduction on the sustainable improvements can their activities. reliance of less sustainable Noise monitoring and reporting be accessed with a clear plan infrastructure. Investment of at events will continue to ensure in place. Also if there s a clear Events Service Annual Report to surplus events income back that the organisers adhere to the strategy event organisers might include information on funding into Parks and Open Spaces. Council’s Sound Guidance and want to assist with investment in a money spent and improvements best practices. particular location. As a cashable made. benefit form their event and to improve ongoing sustainable delivery.
Continue to have an independent Publish the post-event report Transparency in the sound company provide acoustic received after each event levels at events, complaints monitoring at Large and Major and actions are taken. music events.
15 PRINCIPLE 8 Create education, training and work opportunities
PRINCIPLE AIM DELIVERY COMMITMENTS TARGET MEANS TO MEASURE OUTCOMES
We will partner with other We will host an annual Lambeth Funded from surplus events Detail the numbers of groups and Ensuring that different groups organisations around events Events Management two-day income, there will be training made people attending in Events Service are targeted each year to management training training course for Lambeth available on an annual basis to Annual Report. increase the benefits of the associated with funding; so residents and community groups. community groups. training. that that we are developing The course will be free to attend Include a precis of feedback and and cover a wide range of event Looking to diversify attendance by ensure that adjustments are made Make sure that lessons learnt capacity in the community to management practices and working with overarching groups year on year. are carried forward. be able to lead and run events processes. who may be working with several We are Increasing training and in the future. smaller groups or individuals. experience opportunities.
An essential part of our events Continue to develop course programme will include the content and delivery based on social value from events. feedback. This will involve developing event skills through We will work with event organisers Show a year on year percentage Events Service Annual Report to We are Increasing training and education, training and work to enhance young people’s increase in the number of detail the numbers of events and experience opportunities. opportunities for residents opportunities for training and work opportunities and events that are opportunities offered. and businesses. experience. offering them. We will seek to improve Show a year on year percentage Events Service Annual Report to We are increasing employment workforce opportunities through increase in the number of detail the numbers of events and opportunities. attracting external investment in opportunities and events that are opportunities offered. Lambeth; supported within each offering them. procurement exercise. Ensure work opportunities are included in contracts and tenders.
16 PRINCIPLE 8 Create education, training and work opportunities
DELIVERY COMMITMENTS TARGET MEANS TO MEASURE OUTCOMES
Event organisers must pay the Each tender contract to include Events Service Annual Report We are ensuring that people London Living Wage. They should requirements for the London Living on the tenders awarded and are paid a fair wage. provide opportunities for paid work Wage. confirmation that they pay London for local people within the tender Living Wage. contracts. Ensure that untendered events are aware of the requirement too. Events Service Annual Report the number of event organisers that pay London Living Wage.
17 PRINCIPLE 9 Encourage access to health and wellbeing events
PRINCIPLE AIM DELIVERY COMMITMENTS TARGET MEANS TO MEASURE OUTCOMES
We will continue to promote We will partner with health and Ensure that colleagues from Public Events Service Annual Report on Increased access to Public sports and lifestyle events social care organisations to identify Health are members of the Safety the nature and type of events. Health messaging at events for to enable our residents to and promote joint health and Advisory Group. residents. become more engaged, active wellbeing initiatives. Events Service Annual Report of and healthier. Ensure that events around Public Public Health initiatives at events Health initiatives are facilitated. such as healthy food options We will encourage our event Highlight any opportunities for organisers to ensure activities Public Health messaging at are accessible to all, provide events. healthy food and drink options and have a focus on both Events will be supported through Ensure that there is a range of Detailing the number of events, We are reaching a wider physical and mental wellbeing. the creation of a shared vision that events as well as clear non-events build/break and non-event days in demographic across the best utilises public spaces for times in parks and open spaces each location. borough, encouraging the benefit of all. Our focus will be so that all can enjoy the space as residents to access parks on the Council’s fundamental aim they choose. We are promoting the use of a and open spaces. of promoting access to services range of spaces to ensure that that improve, protect and care there is a mixture of activities. for the health and wellbeing of our residents.
Major Event organisers will Increased community activities Events Service Annual Report We are bringing new be encouraged to offer open using existing event infrastructure. on the community days and the audiences to events locations. event sites outside the main activities and groups that took part event schedule to enable target Reduction in the number of days a in them. Non-cashable benefits form groups such as young, elderly site is unused. large and major events and economically disadvantaged organisers Community residents to stage performances Reducing the number of separate cohesion. or gain other positive experiences events days of other activities. using the event infrastructure.
18 PRINCIPLE 10 Promote the benefits from events in the borough
PRINCIPLE AIM DELIVERY COMMITMENTS TARGET MEANS TO MEASURE OUTCOMES
We will measure the success We will publish an annual An annual statement to be Events Service Annual Report on Transparency about the events of this strategy by the level statement of benefits from published not later than 30 June time with the information required. service and highlighting the of benefits achieved from borough-wide events which will following the end of the financial cashable and non-cashable our mission. highlight a range of benefits and year. benefits to holding events their legacies to the borough. in parks, open spaces and highways. The levels achieved in each of the five key mission It will include employment and An annual statement to be Events Service Annual Report on Transparency about the events impacts and ten principles work experience opportunities published not later than 30 June time with the information required service and highlighting the will be presented in an annual created; economic benefits following the end of the financial and comparison so that people cashable and non-cashable report looking at the positive for local businesses; grants to year. can see year on year changes. benefits to holding events outcomes and lasting legacies community groups or other such in parks, open spaces and from events delivered or local organisations; benefits to highways. forecast to be achieved local schools/young people; across the borough. details of any free to access or concessionary arrangements and any other benefits.
It will review the legacies from Increased understanding of the Year on year comparison to see Increased awareness of events and where tangible positive ongoing legacies from holding ongoing and longer-term benefits benefits and where income impacts have supported our parks, events. to contracts. is being allocated. open spaces and communities. Encourages more people to think about how they could get involved and benefit.
Future-proofing our communities.
The annual statement will be Increased exposure and Ensuring the annual statement is Increased awareness of promoted online and published in understanding of the benefits of disseminated in many ways and benefits and where income Lambeth Talk so that all residents events. that it is accessible for all who is being allocated. have access to the information. want to read it. Future-proofing our communities. 19 20
Photo: Courtesy of Cross the Tracks. Luke Dyson
OUTCOMES Increased benefits and tradersexposure for Lambeth andfrom events in Parks Open Spaces. MEANS TO MEASURE MEANS BIDs to be asked for annualBIDs to be asked for whatfeedback. What worked, be done indidn’t and what could members. future to benefit their in theFeedback to be published Report andEvents Service Annual organisers.shared with events
TARGET Increased engagement from the Increased engagement withBIDs and their members event organisers. opportunitiesDeveloping existing ones. and highlighting new
DELIVERY COMMITMENTS DELIVERY Event organisers will beEvent organisers will closelyencouraged to work maximisewith businesses to events, vialocal trading around Businesssuch mechanisms as (BID)Improvement Districts and other business forums. and other business Promote the benefits from events in the borough events in the from the benefits 10 Promote PRINCIPLE Photo: Courtesy of EventLambeth
Lambeth’s Parks and Open Spaces Strategic Plan 2020-2025
The Events Service Strategy contributes to Parks and Open Spaces Strategic Plan principles of:
• The Councils Stewardship Role • Our History & Heritage • Parks & Open Spaces as Community Assets • Investing in our Parks and Open Spaces • Universal Access to Parks & Open Spaces • The Right to Safety • Education, Art & Culture • An Active & Healthy Borough • Promoting Biodiversity & Sustainability • Aiming High – Ensuring Quality
21 Photo: Courtesy of Lambeth Country Show
Lambeth’s Borough Plan 2019-2021
Through this Strategic Plan our Events Service contributes to Lambeth’s Borough Plan priority of:
Making Lambeth a place where people want to live, work and invest
• We will maintain Lambeth’s award-winning parks and invest in a wider network of green spaces to support community activity and wellbeing. • We will maintain attractive neighbourhoods with high quality leisure and cultural facilities that support and encourage healthier lifestyles. • We will reduce our carbon emissions, significantly cut waste and encourage reuse by residents and businesses.
Enable sustainable growth and development
• We will work with our partners, contractors and local employers to ensure they pay the London Living Wage and offer jobs with fair terms and conditions. • We will encourage sustainable development and grow Lambeth’s presence as a location for creative and digital industries, health and life sciences, business and financial services, and tourism. • We will invest in the economic viability and community facilities in our local centres to ensure that the benefits of growth are spread around the borough. 22 In addition, the Strategic Plan • We will improve the mental health of Lambeth Photo: Courtesy of Lambeth Country Show residents and council staff, focusing on those at will contribute to the following greatest risk (by support of initiatives for access Borough Plan goals: and attendance to public events in our parks, open spaces and Town Hall - research confirms the benefits to mental health from cultural events • We will invest in peoples’ skills, life-long learning and festivals). and networks to equip them with the capabilities they need to benefit from London’s economy. • We will support people to live longer and healthier (By providing access to education, training and lives (Evidence proves the multiple health benefits workplace opportunities at events across the achieved from attending cultural events and festivals borough). that bring people together). • We will improve educational achievement and close the gap in education outcomes for those more disadvantaged pupils and those from underperforming groups. (By supporting groups and organisations who promote and deliver events that pioneer and support the education and training of our young people). • We will work to achieve sustained reductions in serious youth violence (by providing accessible events for young people to play, socialise and undertake a range of leisure and cultural activities; and by supporting community-based groups and organisations to run diversionary events within parks, open spaces and the Town Hall). • We will invest in the assets that our communities need to be healthier and more resilient (through events income investment across parks, open spaces and Town Hall venue space).
23 Mayor of London’s Cultural Strategy 2018
Our Strategic Plan will support the Mayor’s four priorities primarily through our work of enriching and promoting access to cultural events across our parks, open spaces and highways; and also through our principles of increasing the economic investment back in to our spaces and communities, social value and access to support, guidance and training.
Love London More people experiencing and creating culture on their doorstep.
Culture and Good Growth Supporting, saving and sustaining cultural places and spaces.
Creative Londoners Investing in a diverse creative workforce for the future.
World City A global creative powerhouse today and in the future.
Photo: Courtesy of Lambeth Country Show 24