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LOYOLA UNIVERSITY SCHOOL OF MASS COMMUNICATION ANNUAL REPORT 2010-2011

1. Executive Summary The School of Mass Communication educates students to have a critical understanding and comprehensive body of knowledge of the techniques, theories and social consequences of our complex national and global mass communication system. In our technologically intense fields in which method and form are major concerns, we educate students to become intellectual, artistic and ethical professional leaders in this rapidly changing information environment. Upon graduation Loyola School of Mass Communication students will be able to: 1. Understand and apply the principles and laws of freedom of speech and press, for the country in which the institution that invites ACEJMC is located, as well as receive instruction in and understand the range of systems of freedom of expression around the world, including the right to dissent, to monitor and criticize power, and to assemble and petition for redress of grievances; 2. Demonstrate an understanding of the history and role of professionals and institutions in shaping communications; 3. Demonstrate an understanding of gender, race, ethnicity, sexual orientation and, as appropriate, other forms of diversity in domestic society in relation to mass communications; 4. Demonstrate an understanding of the diversity of peoples and cultures and of the significance and impact of mass communications in a global society; 5. Understand concepts and apply theories in the use and presentation of images and information; 6. Demonstrate an understanding of professional ethical principles and work ethically in pursuit of truth, accuracy, fairness and diversity 7. Think critically, creatively and independently; 8. Conduct research and evaluate information by methods appropriate to the communications professions in which they work; 9. Write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve; 10. Critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness; 11. Apply basic numerical and statistical concepts; 12. Apply tools and technologies appropriate for the communications professions in which they work.

2. School of Mass Communication 2.1 We educate students to have a critical understanding and comprehensive body of knowledge of the techniques, theories and social consequences of our complex national and global communications system. In our technologically intense fields in which method and form are major concerns, we educate students to become intellectual, artistic and ethical professional leaders in this rapidly changing information environment. 2

In the Jesuit tradition, we are committed to understanding and advancing social justice through service to our university, our communities and our disciplines. As scholars, staff, student and alumni, we value the media as social instruments and are committed to the ethical integration and application of communication skills, knowledge and values in the interconnected and diverse world around us.

2.2 The school strives for excellence primarily by participating in the university’s pursuit of truth within the context of the Christian faith and the Jesuit tradition. We particularly pursue truth about communications as work to be done and truth about the media as social instruments. In teaching mass communication as work to be done, the faculty teaches a set of courses in the techniques of mass communication, and those courses are designed to bring students to competence in that work. The faculty is concerned not solely with techniques as they are practiced in the field, however, but also with the principles, which underlie those practices – especially the “how” and the controlling “why” – so that graduates will be able to adapt to, even guide, the rapid changes in the field. The school is intimately involved in the university’s mission to teach the liberal arts. The faculty sees it as essential that communicators be educated in the traditional areas, which forge a more common bond with others in order that they might more effectively communicate with others. In a technology-intense field such as ours, in which method and form are major concerns, the faculty are insistent that our emphasis as part of the university be placed upon content or matter lest we graduate individuals who are adept at the use of equipment but have little or nothing to communicate. It is the faculty’s hope that in studying the arts and sciences, students will come to see how technique depends upon content and will employ their humanistic knowledge in their communications exercises. The School of Mass Communication, in line with the university’s educational goals, strives to produce a student who is both educated and trained, one who combines critical awareness, ability to make decisions, and technical and organizational competence. A solid basis in the techniques of the field is expected of our students, but we also stress a comprehensive view of the theory, the ethics and the social consequences of our complex national and global co4mmunications systems. Our goal is to produce graduates who are both technically competent and also able to provide vision and leadership in the complex field of communications.

2.2.1 The total headcount of faculty is 17.

2.2.2 The headcounts of faculty: tenured, tenure track, full-time extraordinary, and part- time adjunct are as follows: tenured 7; tenure track 2; full-time extraordinary 2; part-time adjunct 6.

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School of Mass Communication Faculty School of Mass Communication Faculty Status Members Tenured Alexander, Sherry Lee, Ph.D. Duhé, Sonya Forte, Ph.D. Lorenz, Alfred Lawrence, Ph.D. Myers, David, Ph.D. Parr, Leslie, Ph.D. Rogers, Cathy Franklin, Ph.D. Thomas, Robert, Ph.D. Tenure Track Cal, Yolanda, Ph.D. Zemmels, David, A.B.D. Full-Time Extraordinary Andrews, Valerie, M.J. Martin, Lisa, M.A. Part-Time Adjunct Block, Jennifer, M.A. Dejoie-Lacabe, M.F.A. Giusti, Michael Hatley, Rachael Sheeter, Laura postgraduate degree, London Morgan, Eric, M.B.A.

2.2.3 The headcounts of full-time and part-time undergraduates are as follows: Full-time undergraduate students: 264. Part-time undergraduate students; 0.

2.2.4 The headcounts of full-time and part-time graduates are as follows: Full-time graduate students; 0. Part-time graduate students; 0

2.2.5 The retention rates of full-time degree-seeking students by the School of Mass Communication from Fall to Fall have not yet been finalized as the fall of 2011 has not begun.

2.2.6 The graduation rates for entering students by Cohort year 2006F by the School of Mass Communication are 47%, this is the percent to have graduated in four years. For Cohort year 2004F 65% of students graduated (this includes graduates in 4, 5, and 6 years).

3. Assessment of previous year’s goals Post Katrina when Loyola’s educational mission was interrupted and an interim director in place; there was no formal assessment of student learning. A new director was hired for the fall of 2009 and work began on putting strategic goals in place, approving student learning outcomes and a formal assessment plan to position the school for excellence and growth within a rapidly changing media environment.

3.1 Although there have been assessment measures in place, post Katrina, no formal assessment has been conducted; however, students have continued to place nationally in competitions and won awards. With the development of a strategic plan in the fall of 2009, with a new director, the faculty in the spring of 2011, has finalized and approved 4 an assessment plan with measures in place for SACS and ACEJMC accreditation. That assessment process begins in the fall 2011.

3. 2 The three year strategic plan of the School of Mass Communication (with annual goals posted on the School of Mass Communication intranet site) is to position the school for excellence and growth within a rapidly changing media environment. Goals include: enhance academic excellence, prepare for ACEJMC accreditation, improve visibility and reputation, foster faculty and staff excellence and align resources with strategic requirements.

3.3 The School of Mass Communication had no student learning outcomes for the previous year.

3.4 The School of Mass Communication conducted no formal previous years assessment activities both internal (within Loyola) and external (outside of Loyola) factors affecting the unit.

3.5 Although there were numerous community-based learning, community-engaged activities in place, there has been no formal assessment since 2006.

3.6 Because there was no formal assessment plans in place, there are no results.

4. Summary of Previous Year's Achievements 4.1 The unit made tremendous progress during the past year to position itself for excellence. The School of Mass Communication faculty provided input for the development of the design and fund raising plan for a $5 million multimedia facility, approved student learning outcomes, an assessment and diversity plan and held an Accrediting Council on Education in Journalism and Mass Communication (ACEJMC) pre accreditation visit to seek and achieve accreditation.

4.2 Faculty Achievements

4.2.1 Alexander, Sherry Lee, Ph.D.

4.2.2 Andrews, Valerie, M.J. Presentations Award: Top Teaching Paper, AEJMC PR Division: Rogers, C. & Andrews, V. (2010). “The RFP Solution. One Response to Client/Service- Learner Issues,” Presented to Teaching Standards of the Public Relations Division at the National Convention, Association for Education in Journalism and Mass Communication, Denver, Colo. Awarded First Place. Rogers, C. & Andrews, V. (2010). “The RFP Solution. One Response to Client/Service- Learner Issues,” Presented to Teaching Standards of the Public Relations Division at the National Convention, Association for Education in Journal- ism and Mass Communication, Denver, Colo. Awarded First Place.

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Monographs and Presentations Rogers, C., & Andrews, V. (2010). (In press). “The RFP Solution: Best Practice for Public Relations, Service Learning and Social Justice?” Vatican Communications Conference Monograph: Power To Transform the World: Media & Communication Programs in Catholic Higher Education. Invited speaker, “Social Media 101,” Strategic Communications Conference, Social Security Administration, New Orleans, La., 2010. Service SMC Adviser, 35-50 students Social Justice scholarship committee MASS COMMents blog. http://blogs.loyno.edu/mass-comm Loyola Extraordinary Faculty Task Force member Loyola Academic Advising Council member Strategic Event Planning and Promotions course proposed and approved Event team, Fr. Paul Soukup reception/presentation (Fall 2010) Event team, Fleur de Lirious (Fall 2010) Event team, SMC Kickoff (Fall 2010) Event team, SMC Halloweenie Roast (Fall 2010) Panel moderator, Careers in PR, sponsored by Loyola Career Center (Fall 2010) Event team, SMC Spring Fiesta (Spring 2011)

4.2.3 Block, Jennifer, M.A. Producer Received a regional Emmy Award at the National Academy of Television Arts & Sciences 34th annual Suncoast Emmy awards in Ft. Lauderdale, Florida for her film "All Over But to Cry," a historical documentary on Hurricane Audrey.

4.2.4 Cal, Yolanda, Ph.D. Publication “Vice or Virtue? The Role of Ethics in Advertising and PR Education.” The Power to Transform the World Conference, Marquette University, July, 2010. Presentations “Vice or Virtue? The Role of Ethics in Advertising and PR Education.” The Power to Transform the World Conference, Marquette University, July, 2010 “Comparing frequency of online news coverage, worldwide mortality and perceived risk of leading diseases and injuries: challenging paradigms in the new media landscape.” Co- presenter with Villar, Maria Elena & Zamith, Rodrigo. National Conference on Health Communication, Marketing and Media, Atlanta, GA., August, 2010 Funding “Villains and Victims: A Measurement Scale of Audience Message Response to Parody Advertising.” School of Mass Communication oil spill research grant ($1,000) from SMC in progress Service 5th place, District 7, Baton Rouge, Ala. For JCPenney spring 2011

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4.2.5 Dejoie-Lacabe, M.F.A. Award Student, Alexandra Ernst was awarded an ADDY for the Student ADDY Awards Competition presented by the American Advertising Federation. Service A260: Client – JoJo's Hope, Logo and Brochure Design A360: Client – Green Light New Orleans, 8 panel Brochure (Award winning Design – Gold ADDY A260: Client – Neighborhood Development Foundation (NDF), Brochure Design A360: Client – Sojourner Truth Academy, Brochure Design A260 & A360: Girls 2 Women Counseling, Logo Design

4.2.6 Duhé, Sonya Forte, Ph.D. Publication Encyclopedia of Science and Technology Communication Edited by: Susanna Priest “Crisis Communications” by Sonya Forte Duhé Pages 194-198. Sage. 2010 Funding Received Social Security Administration Training Grant for Strategic Communications Training, January 2011 for $90,950.85 National Science Foundation PI-Jerome D. Odom, Co-PI-Scott Little, Co-P-I-Roger Markwald 2009-2014 NSF EPSCoR Research Infrastructure Improvement (RII) Program Investigator for Outreach Sonya Duhé Funded: 20 million 7/30/2009 to7/30/2014 (Developed and implemented Science Journalism Fellows Workshop for NSF Funded Program, Spring 2010, Columbia, SC) Presentations 2011 AJCU Conference, July 2011 “The Jesuit Mission: Challenges of Seeking ACEJMC Accreditation” Sonya Forte Duhe’, Cathy Rogers, Don Heider and Lori Bergen 2010 Conference on Communicating Science, Greenville SC “Crafting a Message” Sonya Forte Duheʹ, Philip J. Hilts, and Robert Krulwich “Reporting Controversial Science: A Best Practice.” Sonya Forte Duhe’, Ph.D. Conference on Power to Transform the World, July 2010, Marquette University (Juried) Service: University Facilities Committee University Centennial Committee, speaker Served as Professional Resource Personnel (PRO) for Delta Gamma National Fraternity

4.2.7 Giusti, Michael Publications Bankrate.com, “Why Aunt Myrtle Has Lower Car Insurance” 7

Future Lab, “Coalition for Seamless Integration” Future Lab, “Support for Video Unity” Future Lab, “ID Control Online” ISO & Agent Magazine, “Partnerships Could Aid ISO Sales Efforts” ISO & Agent Magazine, “Merchant Sales: Delivering on the Differences” Future Lab, “Kinect Brings Biometrics Home” Presentations Associated Collegiate Press Association/College Media Advisors, “Media Business Models 101” in Louisville Kentucky Associated Collegiate Press Association College Media Advisors, “Big Sales Small Schools” in Louisville, Kentucky completed 33 hours toward Masters in Business Administration degree, with 21 hours remaining. Awards Best Non-Daily Student Newspaper, SPJ Mark of Excellence Award, The Maroon Staff, The Maroon, First Place Best Student Magazine, SPJ Mark of Excellence Award, The Wolf Staff, Wolf Magazine, Third Place Best Editorial Writing, SPJ Mark of Excellence Award, The Maroon Staff, The Maroon, Second Place Best College Magazine, Southeaster Journalism Conference, The Wolf, The Wolf, Fourth Place General Excellence, Associated Press Managing Editors Association, The Maroon Staff, The Maroon, Third Place

4.2.8 Hatley, Rachael Service A260: Client - United Saints Recovery Project, Central City. Designed flyer and brochure. Entered student ad designs into the national "Aging Means Business" Forum for The American Gerontological Society of America. My student won first place and another was awarded an honorable mention. A260: Client - The Faubourg Marigny Improvement Association. Designed postcard and brochure.

4.2.9 Lorenz, Alfred Lawrence, Ph.D. Publications “James Parker,” Encyclopedia of the American Enlightenment. In press. “John Holt,” Encyclopedia of the American Enlightenment. In press. Presentations Invited talks Directing a Study Abroad Program, Brown bag lunch presentation, International Week Event, Loyola University New Orleans, Mexico’s Tormented Media, International Student Scholarship Banquet, Loyola University New Orleans, March 25, 2011. Guest class lecture 8

Taming the Butterflies, BA-B101-006 Business Communications, March 24, 2011. Service University University Senate University Planning Team Latin American Studies Committee School Director, Journalism Sequence Community Writer, moderator, “Informed Sources,” WYES-TV, New Orleans. Board of Directors, Central Carrollton Association

4.2.10 Martin, Lisa, M.A. Produced for all major network news programming during the BP Oil Spill, Summer 2010 Service Moderator, Center for the Study of New Orleans, panel, “Fleur Delirious: The Saints and New Orleans.”

4.2.11 Morgan, Eric, M.B.A. Awards Recipient of the American Advertising Federation’s New Orleans Chapter Top Advertising Executive of the Year Award, 2010 Service New Orleans Police & Justice Foundation’s Stake Out for Crime Committee-responsible for the planning and execution of the NOP7JF’s annual fund raising event in support of those who protect and service New Orleans DREAM FUND-Board of Directors Loyola University’s Executive Mentoring Program-Executive Mentor

4.2.12 Myers, David, Ph.D. Publications Myers, D. (2010). Play redux: The form of computer games. Ann Arbor: University of Michigan Press. Myers, D. (2010, in press). Exploring differences between games and simulations as semiotic systems. In Elizabeth Murff (Ed.), Proceedings of the International Simulation & Gaming Association Annual Conference (CD-ROM). Eastern Washington University, Spokane, WA. Myers, D. (2010, in review). “The true value of false objects: Virtual commodities in video games.” submitted for inclusion in Virtual Digital Commodities, Mike Molesworth/Janice Denegri-Knott (editors), UK Bournesmouth. Presentations Myers, D. (2010, July). Exploring differences between games and simulations as semiotic systems. Paper accepted for presentation at the International Simulation & Gaming Association Annual Conference. Spokane, Washington Service University: 9

Online Education Taskforce (09-) Fringe Benefits Committee (10-) Contributor, Mass Comments blog (2010, 15 entries) College: Courses & Curriculum Committee (09-) School: Sequence Head, Media Studies (S10) Sequence Head Committee (S10) Lecturer (F10) | SMC | Lunch & Learn series | Aesthetics of video games Lecturer (F10) (in cooperation with Prof. Zemmels) | CMMNA100 | New Media Lecturer (F10) | CMMNA100 | Media Research Advisees (as of January 2011): 18 Advisory Board for The Landmark Video Game book series, University of Michigan Press. Article reviewer and member of Editorial Board Games and Culture (Sage) Article reviewer and member of Editorial Board Simulation and Gaming (Sage) Section Editor, Commercial Videogames, Simulation and Gaming (Sage) Lecturer (F10) | SMC | Lunch & Learn series | Aesthetics of video games Lecturer (F10) (in cooperation with Prof. Zemmels) | CMMNA100 | New Media Lecturer (F10) | CMMNA100 | Media Research

4.2.13 Parr, Leslie, Ph.D. Publications “Sarah Towles Reed,” in Charles Reagan Wilson, ed., Education: The New Encyclopedia of Southern Culture, vol. 19, Chapel Hill: University of North Carolina Press, 2011. A Will of Her Own: Sarah Towles Reed and the Pursuit of Democracy in Southern Public Education. Athens: University of Georgia Press, 1998; paper edition, 2010 Photographs for Marlow, Christine, Research Methods for Generalist Social Work. Pacific Grove, CA: Brooks/Cole Publishing Co., 5th edition, 2010 Presentation “The Power of the Image,” presentation for “The Freedom Rights Movement in Alabama,” 2010 Super Teacher Institute, Alabama Humanities Foundation, July 12, 2010 Photographer Jazz Fest Photographer, New Orleans Jazz and Heritage Foundation, juried selection, 2010 Exhibitions “Between the Faithful and Forlorn,” juried exhibit, New Orleans Photo Alliance, April 23- June 5, 2011 “Land/Currents/Undercurrents,” juried exhibit, Grand Isle, April 9-17, 2011 “Sundays in the Streets: Second Lining in New Orleans,” invitational exhibit, Manhattan College, New York, September – October, 2010 “Los Invisibles: Latino Immigrants Who Rebuilt New Orleans,” juried exhibit, Barrister’s Gallery, Aug. 14 - Sept. 14, 2010 “Gulf,” juried exhibit, New Orleans Photo Alliance Gallery, Aug. 14 - Sept. 18, 2010 New Orleans Jazz and Heritage Foundation juried exhibit, Jazz Festival, 2010 10

Service Director, Center for the Study of New Orleans, Loyola University, 2009-present Director, Shawn M. Donnelley Center for Nonprofit Communications, 2006-present Co-director, Silver Scribe high school journalism competition, 1994-present University Grants and Leaves Committee, 2010-present

4.2.14 Rogers, Cathy Franklin, Ph.D. Promoted to professor Presentations Award: Top Teaching Paper, AEJMC PR Division: Rogers, C. & Andrews, V. (2010). “The RFP Solution. One Response to Client/Service- Learner Issues,” Presented to Teaching Standards of the Public Relations Division at the National Convention, Association for Education in Journalism and Mass Communication, Denver, Colo. Awarded First Place. Rogers, C. & Andrews, V. (2010). “The RFP Solution. One Response to Client/Service- Learner Issues,” Presented to Teaching Standards of the Public Relations Division at the National Convention, Association for Education in Journal- ism and Mass Communication, Denver, Colo. Awarded First Place. Monographs and Presentations Rogers, C., (2010). (In press). “Is Social Justice, Public Relations, and Service Learning in the Classroom Linked to Professionalism in the Workplace?” Vatican Communications Conference Monograph: Power To Transform the World: Media & Communication Programs in Catholic Higher Education. Rogers, C., & Andrews, V. (2010). (In press). “The RFP Solution: Best Practice for Public Relations, Service Learning and Social Justice?” Vatican Communications Conference Monograph: Power To Transform the World: Media & Communication Programs in Catholic Higher Education. Invited speaker, “Social Media 101,” Strategic Communications Conference, Social Security Administration, New Orleans, La., 2010. Funding Rogers, C. (2010). “The BP Oil Spill: Using a crisis to teach diversity and critical thinking in an introductory public relations course.” Oil Spill Research Grant, School of Mass Communication, Loyola University New Orleans. Rogers, C. (2010). Research Grant for Original Research, Plank Center for Leadership in Public Relations, University of Alabama, for “A Longitudinal Study of Leadership Lessons from Outstanding Public Relations Students and Their Advisors: PRSSA

4.2.15 Sheeter, Laura postgraduate degree, London Freelance reporter for the BBC World Service.

4.2.16 Thomas, Robert, Ph.D. Publications Thomas, R.A., Swamp things: Working safely around snakes, gators, & other critters in a post-flood environment, Entergy Seminar Series, New Orleans, May 25, 2011. Thomas, R.A., Moderator: The coastal restoration financing briefing, Gulf Coast Leadership Forum, , New Orleans, LA, May 10, 2011. 11

Thomas, R.A., Nature Notes: Communicating with the public about nature, Pact 53 (Buddy Stall’s Traveling Group), Luling, LA, April 29, 2011. Thomas, R.A., Annual frog tour, hosted by the Loyola Environmental Studies Minor, April 28, 2011. Thomas, R.A., Moderator: Oil and Water: Spotlight on the Gulf, Center for the Study of New Orleans and Presidential Forum, April 27, 2011. Thomas, R.A., Tour and relevance of the Bayou Bienvenu Project, Lower 9th Ward, Greater New Orleans Foundation Philanthropy Gathering, New Orleans, LA, April 18, 2011. Thomas, R.A., ’s trilogy of man-made disasters: coastal wetland loss, Katrina flooding, & the BP oil gusher, Earth Week keynote, Our Lady of Holy Cross College, April 18, 2011. Thomas, R.A., So you want to be an agent of change? Recalibrating in the real America, American Education Research Association, New Orleans, LA, April 11, 2011. Thomas, R.A., Future of wetland restoration in coastal Louisiana. St. Tammany Leadership Institute, Slidell, LA, April 6, 2011. Thomas, R.A., Communicating Science: a requirement for progress. Dr. Beth Wee class, Tulane University, March 24, 2011. Thomas, R.A., Master of Ceremonies, 47th Annual Governor’s Conservation Achievement Awards Program Banquet, Louisiana Wildlife Federation, Alexandria, LA, March 19, 2011. Thomas, R.A., Defining rigor in teaching the FYE program, Loyola Freshman Year Experience Faculty Academy, March 14, 2011. Thomas, R.A., Campus sustainability at Loyola University, Sodexo Sustainability Workshop, New Orleans, February 24, 2011. Thomas, R.A., The nature of Business: Role of sustainability and biodiversity in business and community, Dow Chemical special banquet to announce support of the Whooping Crane reintroduction to Louisiana, Audubon Tea Room, February 15, 2011. Thomas, R.A., The BP oil gusher and the future of the Gulf of Mexico, Acres of Green Garden Club, Metairie, LA, January 12, 2011. Thomas, R. A., Natural history tour of Jean Lafitte National Park, with discussion of the BP oil gusher. BP Oil Spill Traveling Class, Seton Hall School of Law, January 10, 2011. Thomas, R.A., Overview of environmental issues on the Gulf Coast. Southern Methodist University Traveling Advertising Class, January 6, 2011. Thomas, R. A., The BP Oil Gusher: what are the consequences? North Kenner Kawanis Club, December 16, 2010 Organizer & Speaker, The Gulf Oil Disaster: Covering What Comes Next, Poynter Institute, The Times-Picayune, Investigative Reporters and Editors, and School of Mass Communication, Loyola University, August 23-25, 2010. Thomas, R.A., Adventures in citizen journalism: getting started with the basics before J school. EarthEcho International’s STREAM (Students Reporting Environmental Action through Media) workshop, Aquarium of the Americas, New Orleans, LA, December 2, 2010. Thomas, R.A., Communicating Environmental Needs: Four Case Studies, Tulane Freeman Business School Environmental Management Class (Environment, society and 12 capitalism), Dr. Rob Moreau, October 28, 2010. Thomas, R.A., America’s WETLAND: Its Loss and What That Means to Louisiana, Rotary International District Conference, New Orleans, October 16, 2010. Thomas, R.A., Coastal Wetland Loss, Hurricanes, & the BP Oil gusher: The State of Louisiana’s Ecosystem, New Orleans Town Gardeners, New Orleans, October 5, 2010. Thomas, R.A., Louisiana’s Trilogy of Man-Made Disasters: Coastal Wetland Loss, Katrina Flooding, & The BP Oil Gusher, Women’s Professional Council, Metairie, October 4, 2010. Thomas, R.A., Delta Ecology and the New Orleans Studies Minor, Monroe Library, Loyola University, September 19, 2010. Thomas, R.A., Scientific and Political Aspects of the BP Oil Gusher, Metairie Good Ole Boys, Harahan, September 1, 2010. Thomas, R.A., What We Heard [discussion of information presented by other speakers] & Final Thoughts [summary of conference], Poynter Institute, The Times-Picayune, Investigative Reporters and Editors, and School of Mass Communication, Loyola University, August 25, 2010. Thomas, R.A., Presenter, Reporting the Oil Disaster: Beyond the Surface & Spill, Poynter Institute Webinar, August 24, 2010. Thomas, R.A., Way Beyond Seafood – Looking Long-term, Poynter Institute, The Times- Picayune, Investigative Reporters and Editors, and School of Mass Communication, Loyola University, August 24, 2010. Thomas, R.A., What We Know – The Size of the Problem (re BP Oil Gusher), The Gulf Oil Disaster: Covering What Comes Next, Poynter Institute, The Times-Picayune, Investigative Reporters and Editors, and School of Mass Communication, Loyola University, August 23, 2010. Thomas, R.A., Impacts and Concerns About the BP Oil Gusher, Rotary Club of Slidell, August 20, 2010. Thomas, R.A., Coastal Louisiana’s Challenges: An Oil Gusher and Wetland Loss, Lambeth House Annual Lecture Series, New Orleans, August 18, 2010. Thomas, R.A., Priorities in Addressing the Erosion of America’s WETLAND, Business- Civic Leadership Center (the disaster response team of the U.S. Chamber of Commerce, including philanthropists), Galleria Sheraton Hotel, Metairie, August 17, 2010. Thomas, R.A., Louisiana’s Trilogy of Human Caused Disasters: Coastal Wetland Loss, Katrina Flooding, and the BP Oil Gusher, 62nd Japanese-American Student Conference, Tulane University, New Orleans, August 12, 2010. Thomas, R.A., Environmental Communication as an Emerging Field, 62nd Japanese- American Student Conference, Loyola University New Orleans, August 11, 2010. Thomas, R.A., First Year Seminar Courses: Environmental Communication, Loyola University, parents of incoming freshmen, August 8, 2010. Thomas, R.A., Deepwater Horizon “Hot Topic” Panel, Association for Education in Journalism and Mass Communication, Denver, CO, August 5, 2010. Broadcast/ Teaching Productions Interviewer, documentary featuring the conservation work of Frank Ehret, with John Snyder and video crew, May 11, 2011. Interviewer, Video: Rex: Inside the School of Design, Center for the Study of New Orleans and Center for Music and Arts Entrepreneurship, February 4, 2011. 13

Thomas, R. A., Podcast: Connecting the Dots on Environmental Issues Nationally, Wilderness Center, Ohio, December 16, 2010. Talent (show host), Science of the Oil Spill, Mississippi Public Television, series produced by a National Science Foundation Grant to Dr. Jessica Kastler, Gulf Coast Research Lab, Ocean Springs, MS, three parts - September 1; October 30; December 10, 2010. Websites Created, Maintained and/or Supported New Orleans Environmental Health Website – http://www.loyolaecomm.com, 2006- present. America’s WETLAND Resource Center – http://www.americaswetlandresources.com, 2005-2006. Revised 2010-2011. Center for Environmental Communication, Loyola University New Orleans http://www.loyno.edu/lucec, 1997-present. OPINION PIECES Thomas, R.A., 2011. The murky truth. Science and speculation in the wake of the BP oil gusher: an op-ed, NOLA Defender (noladefender.com), May 3. Thomas, R.A., 2011. Sustainable ends justify the means, Op/Ed in The Maroon, April 1, p. 15. Thomas, R.A., 2010. How oil spill has affected seafood, Op/Ed, in The Maroon, September 17, p. 15. ENVIRONMENT/COMMUNICATION Thomas, R.A., 2010. Reflections on a Devastating Oil Catastrophe. C.E.P. (Conservative Environmental Policy) Quarterly, Vol. 5, no. 2, pp. 1-4. Thomas, R. A., 2010. BP’s Gulf oil gusher attracts bewildering amounts of media coverage. But where’s the depth? SEJournal Vol. 20, No. 3, pp. 5, 7-11. HERPETOLOGY Crother, B. I., B. Moon, and R.A. Thomas. 2011. Ernest A. Liner, 1925-2010. Herp. Rev. 42(1) 12-18. Press and Other Media WVUE-TV, Bagad Shaban, communication being affected by government agency pressure (bottle-nosed dolphin deaths), May 26, 2011. WWNO Radio/NPR, Floodstage 2011: The Rising Mississippi, one hour special feature with guests, May 18, 2011. http://www.publicbroadcasting.net/wwno/news.newsmain/article/0/0/1805201/WWNO. ews.Features/Floodstage.2011.The.Rising.Mississippi WWL-TV, Eric Paulsen and Sally Ann Roberts, morning show, environmental impacts of the rising river water, May 13, 2011. Popular Mechanics Magazine, Chris Cox, the mechanics of the flood protection program, May 12, 2011. Bloomberg News, Lela Landress, Possible flooding on the Mississippi River, May 11, 2011 WDSU-TV, Scott Walker, How should people approach the rising water in the Mississippi River, May 11, 2011. Washington Post, Brian Vastag, Possible flooding on the Mississippi River, May 9, 2011. Al Jazerra News, John Terrett, Aspects of the BP oil gusher, April 20, 2011. 14

WWL-TV, Dennis Woltering Show, BP oil disaster update, April 17, 2011. WaterMarks [magazine], quoted in obituary, Sue Hawes, 1936-2010, biologist with the U.S. Army Corps of Engineers. Number 43, January 2011. WMPB 91.3 FM Radio, newscast in Mississippi Edition, The Process of Science and the BP Oil Gusher, December 13, 2010. The Times-Picayune, Social Scene, mention, The Times-Picayune, C-3, November 17, 2010. The Maroon, quoted, Sustainability improves to B-, by Carl Harrison, November 12, 2010, pp. 1 & 4. BBC (radio, TV, website), Naveena Kottoor (producer) and Paul Adam (correspondent), interview on oil gusher aftermath, November 11, 2010. Louisiana Office of Tourism Satellite Media Tour, R.A. Thomas & Ralph Brennan, staged at Bucktown Marina, Metairie, LA, October 27, 2010. St. Charles Avenue (magazine), photo, p. 24, October 2010. Reader’s Digest, Jason Berry, “Five Years after Katrina, Memories and Dread,” quoted/mentioned, September 2010, pp. 150-155. Sportsman’s Habitat sportsmanshabitat.com), Smallie Fisherman, Crabs evidence of pollution, September 29, 2010. NPR, All Things Considered, Elizabeth Shogren, Scientists say worst hasn’t happened in Gulf, September 17, 2010. USA Today, Rick Jervis, La. Marshes damaged by oil, but surprisingly resilient, August 1, 2010. WWNO 89.9 FM Radio, Paul Maassen interview about Deepwater Horizon gusher, May 8, 2010. WVUE-TV, interview about Deepwater Horizon gusher, April 30, 2010. WVUE-TV, Kim Holden interview about Deepwater Horizon gusher, April 30, 2010. WDSU-TV, interview FMabout Deepwater Horizon gusher, April 29, 2010. WVUE-TV, interview about Deepwater Horizon gusher, April 29, 2010. Vermont Public Radio, Melissa Block interview, Environmentalists monitoring oil spill impact, April 29, 2010. Posted on NPR 5-10-10. WWL-TV, interview about Deepwater Horizon gusher, April 29, 2010. Gambit, Scuttlebutt, Alex Woodward, mention re my opinion on the oil exploration moratorium, p. 12, August 31, 2010. Solve Climate, Elizabeth McGowan, how do we avoid the public thinking everything is okay?, August 17, 2010. WDSU-TV, Kiran Chawla, University of Georgia scientists data vs. those of NOAA, August 17, 2010. WWL 870 AM Radio, Garland Robinette Think Tank, BP oil gusher, August 11, 2010. Associated Press, Cain Burdeau, values of wetlands, August 10, 2010. St. Charles Avenue (magazine), photo, p. 44, August 2010. USA Today, Rick Jervis, La. Marshes damaged by oil, but surprisingly resilient, August 1, 2010. Service Attended webinar on campus sustainability, sponsored by Aircuity, May 26, 2011. Thomas, R. A., America’s WETLAND Foundation, “Update of Wetlands Resource Center on website of America’s WETLAND Campaign,” $20,000, 2010. 15

Evaluated a professor at State University of New York- College of Environmental Science and Forestry in Syracuse, NY, for tenure and associate professor, 2011. Invited attendee, Walking a fine line: Scientists, experts, and civic engagement: A symposium in New Orleans, , New Orleans, LA, November 2-4, 2011. Interviewer, documentary featuring the conservation work of Frank Ehret, with John Snyder and video crew, May 11, 2011. Interviewed, Loyola Freshman Year Experience video on why FYE is effective for entering students (http://academicaffairs.loyno.edu/fye), February 22, 2011. Advisor to 35 Students Director, Center for Environmental Communication, 1997-present. Faculty participant, The Self and the Environment Cluster for Freshman Year Experience, fall 2010. Search Committee, New Faculty, School of Mass Communication, 2006-present. Member, Grants and Research Task Force, 2010-present. Guest member, Facilities Management Committee, 2009-present. Member, Steering Committee, Center for the Study of New Orleans, 2008-present. Faculty, Study of New Orleans Minor, 2010-present. Faculty, Environmental Studies Minor, 1997-present. Chair, Sustainable Campus Study Group, 2008-present; moderator for its website, 2010- present. Member, University Director of Research Search Committee, 2011. Chair, School of Mass Communication Protocol Revision Ad Hoc Committee, 2011. Community Achievements Board of Trustees, New Orleans Botanical Foundation, 2011-present. Recipient, Great Ladies and Great Gentlemen Award, East Jefferson Hospital Auxillary, 2011. Co-Chair, Auction Committee for Louisiana State Museum Gala celebrating the exhibit “Living with Hurricanes: Katrina & Beyond,” October 23, 2010. President, Friends of Asa Wright Nature Centre, Trinidad, 2004-2007; treasurer, 2007- present. Member, Board of Management, Asa Wright Nature Centre, Trinidad, 1992-present. Member, Louisiana Department of Environmental Quality Advisory Committee, 2007- present. Consultant, Gopher Frog Project, Gulf Restoration Network, August 16, 2010. Member, Board of Directors, Restore the Earth Foundation, Inc., 2010-present. Member, State of the Coast Program Sub-committee (Café and Beignets Session), Coalition to Restore Coastal Louisiana, 2010. Member, Environmental Grant Committee, Greater New Orleans Foundation, 1995-1998, 2007-present. Member, Gulf Restoration Network Fundraising Committee, 2008, 2009, 2010. Louisiana Coordinator, Republicans for Environmental Protection, 2005-present. Member, Advisory Board, Woodlands Trail and Park, 2004-present. Member, City of New Orleans Mayoral Environmental Advisory Committee, 2010- present. Louisiana Office of Tourism’s Experts Bureau, 2010-present. Rotary International, 1979-present. 16

Louisiana Children’s Museum, 2004-present; president, 2009 & 2010.

4.2.17 Zemmels, David, A.B.D. Awarded Ph.D. in Communication, Fall 2011. Competencies in Critical/ Rhetorical Theory, Media Technology, and Culture. University of Utah, Salt Lake City, UT Service Sequence Director, Media Studies University Faculty Senate, Francis C. Raabe., Chair Conciliation Committee, Victoria Vega, Chair Interim Chair, Conciliation Committee SMC Faculty Committee, Sonya Duhé, Director BP Employee's Lost Laptop Contains Personal Information Of Thousands Of LA Residents Kenny Lopez, Reporter - WGNO ABC26 News The Spotlight Returns to Cyberbullying Kenny Lopez, Reporter - WGNO ABC26 News Website Raises Questions About Online Privacy Dave Jordon, reporter - WGNO ABC26 News 4G changing how we talk Shana Rose, reporter - WWL - AM870 | FM105.3 | News | Talk | Sports Service Learning 101: A Workshop for Loyola Faculty. Led by Kelly Brotzman, Director of Service Learning Speaker, Lunch and Learn Series – School of Mass Communication, Loyola University New Orleans Title: Youth and New Media: Constructing Meaning and Identity in Networked Spaces Presentation of my research on youth and their relationship with new media. Speaker, Digital Trends Series - Innovative Learning Center, Tulane University Title: Youth and New Media: Constructing Meaning and Identity in Networked Spaces Presentation of my research on youth and their relationship with new media. Speaker, Advancement and Communications Committees of the Jesuit Conference, New Orleans Title: Social Networking -- Promises and Challenges

4.3 Staff Achievements 4.3.1 Beatty, Laura Student Services Coordinator: Accomplishment Spring 2011 launched Academic Probation Contract with students on probation Service Represented SMC as judge for New Orleans Botanical Gardens’ Annual Spring and Fall Garden Shows. Attended National Association of College Academic Advisers Association annual conference in Orlando. Was member of the Center for the Study of New Orleans steering committee. Organized Silver Scribe High School Journalism Contest. Attended daylong training session to become a Sexual Assault Victim’s Advocate. Joined Loyola’s Academic Advising Council. Worked as greeter/usher for commencement. Public Engagement 17

Represented SMC as judge for New Orleans Botanical Gardens’ Annual Spring and Fall Garden Shows. Organized Silver Scribe High School Journalism Contest. Visited Lusher High School and participated in Career Day.

4.3.2 Ahrold, Eldon, Techology Coordinator Attended NAB Conference, Las Vegas, Nevada

4.4 Student Achievements

4.4.1 Alexandra Ernst was awarded an ADDY for the Student ADDY Awards Competition presented by the American Advertising Federation.

4.4.2 Ophelia Battle earned first place in the Aging Means Business Student Ad contest presented by the New Orleans Convention and Visitors Bureau. The winning design was chosen based on creativity, originality, clarity in communicating the message, appeal and demonstration of knowledge about New Orleans tourism.

4.4.3 Caitlin Sullivan received an honorable mention in Aging Means Business Student Ad contest presented by the New Orleans Convention and Visitors Bureau. 4.4.4 The Loyola Public Relations Student Society of America (PRSSA) Chapter received the Pacesetter award at this year's PRSSA National Conference in Washington D.C.

4.4.5 Story of the Year, Associated Collegiate Press, Jean-Paul Arguello, The Maroon, Honorable Mention

4.4.6 Best In-Depth Reporting, SPJ Mark of Excellence, Precious Esie, The Maroon, Third Place

4.4.7 Best News Story, Louisiana Press Association, Precious Esie, The Maroon, Third Place

4.4.8 Best News Story, Louisiana Press Association, Jean-Paul Arguello, The Maroon, Honorable Mention

4.4.9 Best Press Photographer, Southeaster Journalism Conference, Elle Maloney, The Maroon, Eighth Place

4.4.10 Best Magazine Page Layout Designer, Southeaster Journalism Conference, Kaitlin Riley, The Maroon, Third Place

4.4.11Best Magazine Writer, Southeaster Journalism Conference, Angela Hernandez, The Maroon, Fifth Place

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4.4.12 Loyola Bateman National Finalist Kate Gremillion & Angie Dyer, recipients of PRSA NOLA scholarship funded by Outreach Process Partners in honor of Nia Robertson Loyola PRSSA chapter, recipient of Pacesetter Award at National PRSSA Conference.

4.4.13 Loyola Bateman Case Study National Competition, 2nd place in the country. Client: Ally Financial. “Voodoo What You Wanna for Ya Wallet.” Team members Janece Bell; Rebecca Molyneux, Kelsey Morris, Kelsey Pabst and Dominique Webb.

5. Budget for previous year and upcoming year's goals

5.1 Account Budget Faculty Salary 788,380 Budget Set Up 782,601 Transfer 27,000 Transfer 24,000 Part-Time Faculty Salary 3,000 Budget Set Up 34,126 Budget Set Up 38,703 Administration Staff Full Time 35,020 Budget Set Up 41,820 Start-Up Funds 5,000 Total Payroll Budget 1,741,524 Operating Pool 5,000 Transfer 22,000 Transfer 38,000 Budget Set Up 5,000 Total Operating Budget 70,000 Grand Total Budget 1,811,524

5.1. The previous year’s budget of 1,811,524 was used to operate, promote and better SMC. Spending within SMC is as follows: faculty, staff, and administration payroll and tools need to sustain the School. The general expenses range: 1,741,524 for payroll; 1,432 for computer software, upgrades, and supplies; 2,010 for office supplies; 8,506 for repairs; 363 for postage; 1,024 for mobile phone expenses; 3,184 fro service contracts; 4,789 fro leasehold improvement; 266 for water service; 7,894 for reproduction; 3,422 for faculty retreat; and 8,717 for computer equipment.

5.2 Upcoming FY salary, operating and total budgets not finalized at this time. Expect an increased budget to last year.

5.2.1 Upcoming FY budget would include a consistent faculty number (although the SMC does have a new faculty member; however, one faculty is retiring and the line is not 19 available at this time to hire a replacement due to a buy out. There is a pending request for a visiting professorship. The SMC is requesting an increased operating budget predominately to enhance faculty travel for scholarly endeavors and to enhance student technology needs in the school – all to align resources with strategic requirements.

6. Planning and goals for upcoming year 6.1 Although the SMC had a strategic plan in place, the school, which was earlier a department with various different tracks and a master’s degree program no longer looked as it did post Katrina. In the fall of 2009, with a new director of the SMC in place, the faculty met for a two day planning session and developed and approved goals that are part of a three-year strategic plan. Since that time, faculty has approved changes to the plan. For example, it was decided in the spring 2011 that the media studies sequence should be suspended thus altering a part of the strategic goals. Decisions are based on the strategic goals of the SMC.

6.2 The SMC’s strategic plan supports the mission and goals of the university through various means. For example, the SMC through its goals 1) enhance Jesuit values through its service learning and non profit work in the Shawn M. Donnelley Center, 2) improve student retention through its newly created student services office and coordinator, through its newly created probationary student plan and its student advising structure and 3) enhance reputation and stature by its own goal to improve visibility and reputation. Most important, the SMC seeks ACEJMC accreditation, and is working to raise the profile of the school through increased participation at scholarly and professional conferences and its participation of students in national award winning program.

6.3 The upcoming year’s goals will consist of the continuation of the SMC Strategic Plan set forth in 2009. The plan, as laid out emphasizes five main points of interest the SMC will be directing its attention to: 1) enhance academic excellence, 2) prepare for accreditation, 3) Improve visibility and reputation, 4) foster faculty and staff excellence, 5) and align resources with strategic requirements.

6.4 There has been no formal assessment of student learning outcomes since 2006, however the SMC plans to focus emphasis on core concepts and ethics done by highlighting writing and ethics to ensure a strong foundation across the curriculum and higher learning and understanding outcomes

6.5 The SMC’s involvement of non-Loyola community activities consists of the Shawn M. Donnelley Center. Students gain invaluable hands-on design, advertising, and public relations experience while providing a much-needed service to organizations that otherwise could not afford promotional work to promote their organization and its mission.

6.6 The SMC believes in educating the whole person through rigorous academic studies and plentiful cultural experiences including service learning and community engagement. The SMC encourages students to immerse themselves in campus life at Loyola by taking 20 advantage of the many services the SMC and Loyola has to offer. They include: clubs and organizations: Advertising Club, Public Relations Students Society of America (PRSSA), Society of Professional Journalists and national honor society Kappa Tau Alpha; student media: Loyola’s newspaper and magazine The Maroon and The Wolf; internships and study abroad opportunities.

6.7 The faculty of the SMC recognizes that much of the primary assessment of its students’ grasp of specific competencies takes place in the classroom and in the assessment of students’ course-related work. That process is part of the day-to-day educational process. It is formally and informally evaluated with classroom examinations, class work, conversations among faculty, regularly scheduled sequence head and faculty meetings. Assessment of specific classroom competencies is described in course syllabi (and is documented in the assessment of students’ performances.) Specific assessment tools are described in course curriculum and, for the purposes of the school’s self-study for ACEJMC, curriculum-related assessment measures are described in the school’s response to Standard 2: Curriculum.) For the purposes of the assessment described in ACEJMC Standard 9 (Assessment), the faculty in the School of Mass Communication has identified 7 broad measures to assess student learning including: SMC Senior Exit Survey, University Exit Survey, SMC Alumni Survey, Capstone Course, First Amendment principals and law test, Survey of ethical attitudes, and Senior Portfolio.

7. Appendices or Supporting Documentation

7.1 Data Collecting Tools include an ethical climate survey, a law assessment instrument, a senior exit survey, an alumni survey and rubrics for capstone courses in journalism, advertising and public relations. Rubrics are being developed and will be used in the fall of 2011. They are not included in this report.

7.1.1 Ethical Climate Survey: 1. In your experience in college so far, how many students engage in academic dishonesty (cheat on tests and exams, plagiarize from documents and the Internet, make up information and quotes, etc.)? Most Many Some Few None Don’t Know

2. If you know or believe that a number of students engage in academic dishonesty, how concerned are you about their behavior? Very Quite Somewhat Not Very Don’t Know

3. If you observed a fellow student cheating in a test or exam, would you report the student to the instructor? Yes No Don’t Know

4. If you observed a fellow student copying from your test or exam, would you report the student to the instructor? 21

Yes No Don’t Know

5. Would you try to stop the student from copying from your test or exam? Yes No Don’t Know

6. Have you ever reported a fellow student for cheating? Yes No

7. How concerned are you about your fellow students’ engaging in any of the following? Inventing sources (people they quote in their stories)

Very Quite Somewhat Not At All Don’t Know

Making up quotes Very Quite Somewhat Not At All Don’t Know

Using information from the Internet without attribution Very Quite Somewhat Not At All Don’t Know

8. Journalism majors sometimes report that the pressure of deadlines in their skills courses on top of the pressures in other courses, in extracurricular activities and jobs, and in their private lives, causes them to violate certain ethical requirements in these journalism courses. Under these circumstances, how justified do you think these practices are? Very Quite Somewhat Not At All Don’t Know

From time to time, journalists are found to have plagiarized or fabricated information in a story.

9. How concerned are you when you hear that a journalist plagiarized a story? Very Quite Somewhat Not At All Don’t Know

10. How concerned are you when you hear that a journalist fabricated material for a story? Very Quite Somewhat Not At All Don’t Know

11. How concerned are you when you hear that a journalist made up a source for a story? Very Quite Somewhat Not At All Don’t Know

12. How do you think a news organization should handle a situation when an employee has been found to have plagiarized? Fire the employee Move the person to another position Reprimand in some other way Do nothing

13. How do you think a news organization should handle a situation when an employee has been found to have fabricated material for a story? 22

Fire the employee Move the person to another position Reprimand in some other way Do nothing

14. How do you think a news organization should handle a situation when an employee has been found to have made up a source for a story? Fire the employee Move the person to another position Reprimand in some other way Do nothing

We would like to know some general information about you. 15. Gender: Male Female

16. Year: Freshman Sophomore Junior Senior

17. Age: ______

18. Area of Interest (circle one or two):

Print Broadcast Public Relations Advertising

Other/Undecided

7.1.2 Law Assessment Instrument: 1. The First Amendment to the U.S. Constitution prohibits editors of such privately owned newspapers as The NewYork Times or The Wall Street Journal from censoring information and opinion in their papers. True False Don’t Know

2. The U.S. Supreme Court has ruled that under the First Amendment the government may never impose a prior restrainton the news media, even if the government’s purposeis to prevent publication of information about national affairs that the government says would threaten the national security. True False Don’t Know

3. Under the First Amendment, the public has a right to know whatever information the government has in its possession. True False Don’t Know

4. The Federal Freedom of Information Act requires that, in general, the public has a right of access to records held by federal independent regulatory agencies, although it provides exceptions that allow those agencies to keep some records secret. True False Don’t Know

5. Libel refers to the publication of statements that injure someone’s reputation, that lower the person’s esteem in the community. To win a libel suit against a newspaper, which of the following must the plaintiff who is a public official prove? 1. The libel was published. 23

2. The words were of and concerning the plaintiff. 3. The material was defamatory. 4. The material was false. 5. The defendant (in this example, the newspaper) was at fault. 1 only 1 & 2 1 through 3 1 through 4 All five Don’t Know

6. State and federal courts in the have consistently said the First Amendment protects the right of the press to publish information that is true even if it is private information. True False Don’t Know

7. Obscene speech is not protected by the First Amendment. True False Don’t Know

8. The U.S. Supreme Court has interpreted the First Amendment to protect burning the American flag as a form of expression. True False Don’t Know

9. In the United States, if the government imposes regulations on the time, place, or manner of a political protestor’s expression, those regulations must be content neutral if they are to satisfy the First Amendment standards set by the U.S. Supreme Court. True False Don’t Know

10. The Sixth Amendment to the U.S. Constitution requires that the media ensure criminal defendants receive a fair trial. True False Don’t Know

11. The U.S. Supreme Court has interpreted the First Amendment to mean that journalists have a right to use cameras in courtrooms. True False Don’t Know

12. The U.S. Supreme Court has interpreted the First Amendment to mean that journalists have an absolute right to refuse to testify in court or before a grand jury in order to protect their confidential sources of information. True False Don’t Know

13. Since the 1970s the U.S. Supreme Court has recognized that commercial speech (advertising) is entitled to First Amendment protection, provided the advertising is for legal products and services and is not false or deceptive. True False Don’t Know

7.1.3 Senior Exit Survey Assessment Instrument: 1. What is your sequence? Advertising Journalism Public Relations Media Studies 24

2. To what extent did you learn to write correctly and clearly to present news or persuasive information at a professional level? Very Well Well As much as I needed Poorly Very Poorly

3. To what extent did you learn how to critically evaluate your work and that of others for accuracy, fairness, clarity, style and grammar? Very Well Well As much as I needed Poorly Very Poorly

4. To what extent did you learn how to apply basic numerical and statistical concepts? Very Well Well As much as I needed Poorly Very Poorly

5. To what extent did you learn how to conduct research and evaluate information as appropriate for communication purposes? Very Well Well As much as I needed Poorly Very Poorly

6. To what extent did you learn how to apply the tools and technologies appropriate for your chosen communication profession? Very Well Well As much as I needed Poorly Very Poorly

7. To what extent do you think you gained an understanding of professional ethical principles and the ability to work ethically in pursuit of of truth, accuracy, fairness and diversity? Very Well Well As much as I needed Poorly Very Poorly

8. To what extent did you gain an understanding of the history and role of professionals and institutions in shaping communications? Very Well Well As much as I needed Poorly Very Poorly

9. To what extent did you gain an understanding of gender, race, ethnicity, sexual orientation and other forms of diversity in relation to mass communication? Very Well Well As much as I needed Poorly Very Poorly

10. Briefly describe your best academic experience at the School of Mass Communication.

11. Please briefly describe your worst academic experience at the School of Mass Communication.

12. Please briefly describe your best extracurricular experience at Loyola.

13. Do you have any final comments about the School of Mass Communication?

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7.1.4 Alumni Survey Assessment Instrument:

26

27

28

29

30

31

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7.2 The SMC Strategic Plan: Prepare for accreditation 1. Establish priorities and approach 2. Develop work plan with results, accountabilities and timeline 3. Manage personnel to support accreditation 4. Manage the process/logistics

Improve visibility and reputation 1. Develop and implement a strategic communications plan 2. Increase integration within the University community 3. Build lifelong engagement with alumni 4. Increase connections with the academic community 5. Raise SMC profile within the professional community 6. Increase visibility and outreach locally, regionally and nationally

Foster Faculty and Staff Excellence 1. Recruit and retain sufficient and quality faculty 2. Support a quality staff that meets strategic requirements 3. Enhance faculty education and mentorship opportunities 4. Ensure faculty support resources are sufficient 5. Support continuing education for faculty and staff

Align Resources With Strategic Requirements 1. Expand effective use of technology 2. Expand and diversify funding 3. Ensure physical facilities meet requirements

Enhance Academic Excellence 1. Recruit and retain high-quality students 2. Focus emphasis on core concepts and ethics 3. Enhance and promote Media Studies sequence 4. Review and adapt curriculum to meet changing requirements 5. Engage students via research, service, out-of- class and extracurricular initiatives

7.2 Data collection tools for other data have not yet been analyzed.

7.3 The SMC has no formal copy of any assessment activities; thus, the SMC cannot provide a copy of assessment reports. However, a faculty approved assessment plan is set in place for the 2011-2012 school year.