Estate Argyros Assyrtiko Key Selling Points
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ESTATE ARGYROS ASSYRTIKO The estate vineyards for the Estate Assyrtiko are located primarily in Episkopi and Pyrgos, which are prime locations for Assyrtiko. While the average age of the ungrafted vines is 70 years old, some vines are over 200+ years old. In addition, the rootstock of some vines can be several centuries old! The vines are trained into basket-shaped bowls, a traditional technique called “kouloura.” The inorganic soil of the island of Santorini is naturally immune to Phylloxera and many other vineyard pests, reducing the need for synthetic herbicides & pesticides. Estate Argyros practices sustainable viticulture, using composted grape must as fertilizer, and plowing the vineyards with mules. KEY SELLING POINTS • The 2018 vintage will be a repositioning away from the confusing packaging to a single focus SKU that combines the best of both. • 100% Estate-grown fruit and stainless steel fermented • Priced between the previous “Estate” and “Santorini” SKUs, with opportunity for growth + = • Competitive Set: • Vassaltis Assyrtiko SRP $ 46.99 • Sigalas Santorini Assyrtiko SRP $ 39.99 • Boutari Assyrtiko SRP $ 37.99 • Estate Argyros Assyrtiko SRP $ 33.99 | FEATURE $ 29.99 OLD NEW CraftandEstate.com @Winebow GRAPES ESTATE ARGYROS 90% Assyrtiko, 5% Aidani, 5% Athiri ATLANTIS WHITE DESIGNATION Wine of Greece AVERAGE VINE AGE Part of an introductory line of wines, The vineyards, located in Episkopi, Pyrgos and showcasing the indigenous grapes of Santorini. Megalochori, are relatively young for the island, with an average age Same quality as a PDO Santorini Assyrtiko. between 60 – 80 years old. VINIFICATION Each grape varietal is vinified separately in stainless steel tanks. TASTING NOTE Light-bodied and well-balanced, with a cool minerality and refreshing acidity. PRICING ESTATE ARGYROS GRAPES 100% Assyrtiko ESTATE ASSYRTIKO DESIGNATION PDO Santorini Iconic expression of estate terroir—selected from AVERAGE VINE AGE Ungrafted vines in Episkopi vary in age from the winery’s oldest parcels (150+ years). 80 to 150+ years old. VINIFICATION 100% fermented in stainless steel. TASTING NOTE Assyrtiko is known for its relatively high natural acidity. This wine is true to character, with flavors of citrus, lemongrass and stone fruit. It is medium-bodied and elegant with great finesse. PRICING ESTATE ARGYROS CUVEE MONSIGNORI GRAPES 100% Assyrtiko DESIGNATION PDO Santorini New tête de cuvée, showcasing site-specific AVERAGE VINE AGE expression of Santorini’s noble grape. From a small plot of 200+ year old vines. VINIFICATION 5% barrel aged in 2nd and 3rd use oak. TASTING NOTE This wine represents that greatest expression of the estate terroir. Subtle oak influence highlights earthy flavor of Assyrtiko. This wine has a steely acidity and shows fine tension on the finish. PRICING © Imported by Winebow, Inc., New York, NY.