Institutional Equities

Eicher Motors 18 July 2017

Reuters: EICH.NS; Bloomberg: EIM IN Aspire The Bike, Aspire The Stock! BUY We initiate coverage on (EML) with a Buy rating as we believe its growth momentum will continue over FY18/FY19. We expect 20% volume CAGR for Royal Sector: Automobiles Enfield, over FY17-19E. In terms of demand, we believe the demand in leisure bike and CMP: Rs28,059 premium segments will continue to remain strong as the existing two-wheeler base (~70mn) moves towards better and high-end products. ’s EBITDA margin at Target Price: Rs32,566 31% is the best in the industry, which we believe will expand further by ~120bps over FY18E/FY19E as better economies of scales leads to further margin expansion. The Upside: 16% company plans to add ~300 dealers over FY18E/FY19E (~40% growth over FY17 number) Gaurant Dadwal which coupled with the launch of new bikes (two new launches in FY18/FY19) should Research Analyst result in demand remaining strong for another two years. We have assigned Buy rating to EML with a SOTP-based target price of Rs32,566, up 16% from the current market price [email protected] (35x FY19E EPS of Royal Enfield and 15x FY19E EPS of VECV). +91-22-3926 8145 Volume growth expected to continue: Royal Enfield’s volume growth in the past few years has been phenomenal, posting 51% CAGR over FY11-FY17. Consistent strong demand has Vivek Sarin outpaced supply resulting in a strong order book for the company which currently stands at ~1.5 Research Associate – 2.0 months. The company is expanding capacity by 150,000 units to 825,000 units and will [email protected] commence production from its new plant at Vallam Vadgal in Chennai by August 2017, which +91 22 3926 8176 will further result in higher despatches to customers. We believe Royal Enfield has more legs to grow in the coming years as Royal Enfield’s market share is just 5.9% of the over 11mn Key Data domestic industry volume in India. Strong replacement demand, uptrade of existing two wheeler – base to premium segment bikes, strong dealer expansion, rising exports and Current Shares O/S (mn) 27.2 marketing initiatives should result in double-digit volume growth momentum for Royal Enfield in Mkt Cap (Rsbn/US$bn) 763.8/11.9 the coming years. We expect 20% volume CAGR growth for Royal Enfield over FY17- FY19E. 52 Wk H / L (Rs) 30,051/19,525 Margins set to expand further: EML is one of the most profitable companies with its two- wheeler EBITDA margin above 30%. 4QFY17 margin at 31.4% is the highest-ever as the Daily Vol. (3M NSE Avg.) 49,981

Initiating Coverage Initiating company has been consistently improving margins YoY. In the last seven years, the company posted 2,100bps margin expansion from 10.0% to 31.3%. We expect the margins to expand further on the back of better economies of scale with. We expect another 120bps margin Share holding (%) 2QFY17 3QFY17 4QFY17 expansion over FY18E/FY19E. Promoter 50.6 50.6 50.6 Strong financials: We believe that Royal Enfield’s ready brand acceptance in the two-wheeler DII 36.7 36.4 36.5 space and its niche positioning in the cruise bike segment will help it sustain 20% CAGR volume growth over FY17-19E. The company has lined up two new launches over FY18/FY19 which will Public & Others 13.9 13.9 13.9 serve in strengthening its product portfolio. We expect the company to post sales/EBITDA/PAT CAGR of 24%/26%/25%, respectively, over FY17-FY19E and margins to remain resilient at over 30% level. Further, the company has been generating strong free cash flow over the past few One -Year Indexed Stock Performance years which is expected to remain strong over FY17-FY19 even after meeting capex 160 requirement. 150 140 Valuation: EML stock has re-rated significantly in the past few years on the back of strong 130 volume growth and earnings growth led by volume and margin expansion. It is one of the most 120 expensive automobile stocks, but we believe the premium is justified on account of continuous 110 outperformance on volume and margin fronts. We have assigned Buy rating to EML with a 100 90 SOTP-based target price of Rs32,566, up 16% from the current market price (35x FY19E EPS 80 of Royal Enfield and 15x FY19E EPS of VECV). Jul-16 Sep-16 Nov-16 Jan-17 Mar-17 May-17 Jul-17 EICHER MOTORS Nifty 50 Y/E March (Rsmn) CY14 FY16 (15 months) FY17 FY18E FY19E Net sales 30,312 61,862 70,380 90,438 108,573 EBITDA 7,336 17,082 22,059 28,879 35,286 Price Performance (%) Net profit 5,589 13,092 15,601 20,134 24,383 EPS (Rs) 206.2 482.0 573.3 740.0 896.1 1 M 6 M 1 Yr EPS growth (%) 101.0 133.7 18.9 29.1 21.1 Eicher Motors (2.4) 25.5 41.9 EBITDA margin (%) 24.2 27.6 31.3 31.9 32.5 P/E (x) 136.0 58.2 48.9 37.9 31.3 Nifty Index 3.4 18.1 16.1 P/BV (x) 61.9 32.7 19.5 15.1 11.0 Source: Bloomberg EV/EBITDA (x) 103.6 44.6 34.6 26.4 21.6 RoE (%) 45.3 46.6 39.8 39.7 35.1 RoCE (%) 44.0 45.3 38.4 38.6 34.4 Source: Company, Nirmal Bang Institutional Equities Research

Institutional Equities

Valuation/stock price performance EML stock has been significantly re-rated in the past few years on the back of strong volume and earnings growth led by volume and margin expansion. It is one of the most expensive automobile stocks, but we believe the premium is justified because of continuous outperformance on volume and margin fronts. The stock currently trades at 29x FY19E, at a premium to its peers. We believe the company will continue to report strong 25% earnings CAGR over FY17-FY19E led by 20% volume CAGR and margin expansion. We have assigned Buy rating to EML with a SOTP-based target price of Rs32,566, up 16% from the current market price (35x FY19E EPS of Royal Enfield and 15x FY19E EPS of VECV). Exhibit 1: One-year forward P/E band

(x) 45

40

35

30

25

20

15

10

13 13 14 14 15 15 16 16

14 15 16 17

13 14 14 15 15 16 16 17 17

14 15 16 17

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- - - -

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Jul Jul Jul Jul Jul

Jan Jan Jan Jan

Mar Mar Mar Mar

Nov Nov Nov Nov

Sep Sep Sep Sep

May May May May PE Mean 1SD -1SD Source: Bloomberg, Nirmal Bang Institutional Equities Research Exhibit 2: SOTP valuation of Eicher Motors FY19E

Royal Enfield’s EPS (Rs/share) 896 P/E (x) 35 Royal Enfield- standalone 31,364 Eicher Motor’s stake in VECV

EPS @ 54.4% stake (Rs/share) 80 P/E (x) 15 VECV share 1,202 Total 32,566 Source: Nirmal Bang Institutional Equities Research Exhibit 3: Top five institutional shareholders of EML Name Holding (%) Capital Group Companies Inc 5.4 Citigroup Global Markets 2.0 Blackrock 1.7 Vanguard Group 1.6 TIAA-CREF 0.8 Source: Bloomberg Exhibit 4: Comparative valuation PE (x) EV/EBITDA (x) P/B (x) FY17 FY18E FY19E FY17 FY18E FY19E FY17 FY18E FY19E 21.2 19.5 16.6 17.0 15.6 28.2 4.8 4.9 4.2 Hero MotoCorp 22.2 19.3 17.5 15.2 13.6 25.8 7.4 6.7 5.6 TVS Motors 48.5 37.4 33.9 32.8 24.4 42.9 11.2 9.3 7.7 Royal Enfield 48.9 37.9 31.3 34.6 26.4 21.6 19.5 15.1 11.0 Source: Nirmal Bang Institutional Equities Research

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Institutional Equities

Investment Rationale Volume growth expected to continue Royal Enfield’s volume growth in the past few years has been phenomenal, posting 51% CAGR over FY11- FY17. Consistent strong demand has outpaced supply resulting in a strong order book for the company, but with capacity expansion and a rising base the order book currently stands at ~1.5 – 2.0 months. The company will commence production from its new plant at Vallam Vadgal in Chennai by August 2017, which will further result in higher despatches to customers. We believe EML has more legs to grow in the coming years as Royal Enfield’s market share is just 5.9% of the over 11mn domestic motorcycle industry volume in India. Strong replacement demand, uptrade of existing two-heeler base to premium segment bikes, strong dealer expansion, rising exports and marketing initiatives should result in double-digit volume growth momentum for Royal Enfield in the coming years. We expect 20% volume CAGR for Royal Enfield over FY17-FY19E.

Exhibit 5: Royal Enfield’s growth drivers

New products and capacity expansion Dealer Replacement expansion demand

Royal Enfield’s growth drivers over FY18/FY19 Uptrading of existing two- Exports wheeler users to high-end bikes Limited competition

Source: Nirmal Bang Institutional Equities Research

Exhibit 6: Royal Enfield’s monthly volume run-rate Exhibit 7: Royal Enfield’s annual volume trend (units) (units) (%) 12,00,000 120 70,000 63,160 98.5 9,63,433 60,000 10,00,000 100 8,25,092 50,000 8,00,000 70.0 80 6,66,490 40,000 57.0 6,01,000 6,00,000 52.0 60 30,000

20,000 4,00,000 3,02,757 40 23.8 8,705 10.9 10,000 1,78,121 16.8 2,00,000 1,13,432 20 0 - 0

CY12 CY13 CY14 FY16 (15 FY17 FY18E FY19E

Jun2013 Jun2014 Jun2015 Jun2016 Jun2017 Jun2012

Mar 2014Mar 2016Mar 2017Mar Mar 2013Mar 2015Mar

Sep2012 2012Dec Sep2013 Sep2014 2014Dec Sep2015 2016Dec Dec 2015Dec Sep2016 Dec 2013Dec months) RE total volume Growth (RHS) Royal Enfield volume Source: Company, Nirmal Bang Institutional Equities Research Source: Company, Nirmal Bang Institutional Equities Research

New products and capacity expansion to support volume growth Currently Royal Enfield is struggling to meet its existing demand as it faces capacity constraints which should start easing once the third plant comes on stream in August 2017 at Vallam Vadagal. The new plant will take the capacity to 825,000 units by the end of FY18, implying 24% growth on YoY basis. As regards new launches, the company plans to launch two new models - one in FY18 and the other in FY19 - to stimulate demand for higher CC bikes in domestic as well as export markets.

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Institutional Equities

Exhibit 8: Royal Enfield’s capacity

(units) 9,00,000 8,25,000 8,00,000 7,00,000 6,75,000 6,00,000 6,00,000 5,00,000 4,00,000 3,00,000 3,00,000 2,00,000 1,00,000 0 CY14 FY16 (15 months) FY17 FY18E

Source: Company, Nirmal Bang Institutional Equities Research

Rising capacity to result in lower waiting period, but does not necessarily mean a drop in volume With its new plant to come on stream in August 2017, Royal Enfield bikes’ waiting period will come down, which currently stands at around two months. The drop in waiting period doesn’t necessarily mean a fall in volume and we believe the order intake should remain healthy for Royal Enfield and result in strong double- digit volume growth for the next two years. We note that Honda and Scooters India (HMSI) also had similar capacity constraints few years ago, but its brand Activa has continued the growth momentum even after the new capacity came on stream. We expect 24% YoY growth in volume for Royal Enfield in FY18E and another 17% volume growth in FY19E.

Exhibit 9: HMSI’s yearly scooter sales Exhibit 10: HMSI’s capacity (units) (%) (mn units) 3,500,000 41.8 45 7 40 6.0 3,000,000 34.0 6 31.5 35 5.2 2,500,000 5 4.6 4.6 30 2,000,000 25 4 16.0 2.8 1,500,000 20 3 2.8 11.5 14.3 15 1,000,000 2 1.6 10 500,000 5 1 0 0 0 FY11 FY12 FY13 FY14 FY15 FY16 FY17 FY11 FY12 FY13 FY14 FY15 FY16 FY17 HMSI scooter sales-domestic YoY growth (RHS) HMSI scooter sales-domestic Source: SIAM, Nirmal Bang Institutional Equities Research Source: Company, Nirmal Bang Institutional Equities Research

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Institutional Equities

Exhibit 11: Steady capacity expansion has truncated the waiting period for Royal Enfield bikes

(units) (months) 8,00,000 14 12.0 6,75,000 7,00,000 6,00,000 12 6,00,000 10 5,00,000 7.5 8 4,00,000 3,00,000 4.5 6 3,00,000 3.0 4 2,00,000 1,74,000 5.0 2.0 75,000 1,00,000 60,000 2 0 0 CY11 CY12 CY13 CY14 FY16 (15 FY17 months) Production capacity Waiting period (RHS)

Source: Company, Nirmal Bang Institutional Equities Research Uptrading of existing two-wheelers India is the biggest two-wheeler market in the world with a two-wheeler population base of ~70mn. Existing life cycle of a two-wheeler is close to six to eight years. With rising disposable income and aspiration of upgrading to a better product, Royal Enfield is in a sweet spot to get the maximum from uptrading of two-wheelers. In FY17 Royal Enfield sold ~0.65mn two-wheelers India, which is ~1% of the existing two-wheeler population in India. Even if a small percentage of the huge two-wheeler base moves from motorcycles/scooters/mopeds to Royal Enfield bikes, it should take care of the growth in the coming years. We note that customers are moving from entry/executive bikes to premium motorcycles/scooters. Premium segment motorcycles’ share has gone up from 17% in FY14 to 23% in FY17, while that of Royal Enfield in the premium bike segment has increased from 39% to 45% in the same period. Exhibit 12: Domestic two-wheeler industry’s sales– cumulative sales of over 100mn in the past seven years (mn units) 20 18 18 16 16 16 15 14 14 13 12 12 9 10 8 6 4 2 0 FY10 FY11 FY12 FY13 FY14 FY15 FY16 FY17 Two-wheeler industry volume

Source: SIAM, Nirmal Bang Institutional Equities Research

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Institutional Equities

Exhibit 13: Segmental share in motorcycle industry - premium Exhibit 14: Royal Enfield’s share in premium bike segment segment growing

(%) (%) 50 100 45.3 45 90 16 17 19 21 23 38.6 38.5 37.9 80 40 70 35 60 30 24.7 50 64 65 62 56 54 25 40 20 15.8 30 15 20 10 10 19 18 20 23 23 5 - 0 FY13 FY14 FY15 FY16 FY17 FY12 FY13 FY14 FY15 FY16 FY17 Economy Executive Premium RE volumes as % premium motorcycles Source: SIAM Nirmal Bang Institutional Equities Research Source: SIAM, Nirmal Bang Institutional Equities Research

Dealer expansion to further drive growth for the company Royal Enfield currently has 675 dealer touchpoints in India. This is much less than Hero MotoCorp’s ~6,500 dealer touch points. Royal Enfield has focused on cities as the price points for its models are nearly 2x that of traditional motorcycles, but the company is now focusing on increasing its dealer network in small towns and cities. We believe there is ample scope for Royal Enfield to increase its distribution network in India and that should drive growth for the company in the coming years. The company currently derives close to 40 – 45 % of its volume from top 20 cities in India where stores are reporting 15% same-store sales growth or SSG every year. With the next segmental growth expected to come from rural areas as customers move from entry/executive segment bikes to leisure bikes, we believe Royal Enfield will register strong distribution-led growth in the coming years. Exhibit 15: Royal Enfield’s dealer network

1,200

1,000 975 825 800 675

600 500 400 400 307 249 186 200

0 CY11 CY12 CY13 CY14 FY16 (15 FY17 FY18E FY19E months)

Source: Company, Nirmal Bang Institutional Equities Research Export strategy still to play out in a big way Exports currently form just 2% of Royal Enfield’s overall volume, although they have increased in line with strong domestic volume ramp-up backed by rising capacity. We expect Royal Enfield’s exports to contribute 4% to overall sales by FY19E as the company launches two new models for global markets – one each in 2017 and 2018. Royal Enfield has created decent international exposure with company-owned dealerships in key cities globally through 25 exclusive stores The company will now launch a 750cc motorcycle and another mid-sized motorcycle globally in 2018. We expect the export volume to grow significantly in absolute numbers from 15,000 units in FY17 to 41,000 units in FY19E. With a rising distribution network in export markets and two new bike launches, there is upside prospect to our export estimate.

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Institutional Equities

Exhibit 16: Royal Enfield’s export volume Exhibit 17: Royal Enfield’s exports as a % of total volume

(units) (%) (%) 45,000 83.4 90 4.5 4.2 40,000 80 70.7 4.0 35,000 70 30,000 54.3 60 3.5 50.0 25,000 50 2.9 31.4 3.0 20,000 40 2.4 2.5 2.3 15,000 30 2.1 20.5 1.9 10,000 20 2.0 5,000 10 1.5 0 0 CY13 CY14 FY16 (15-mn) FY17 FY18E FY19E 1.0 Exports Growth (RHS) CY13 CY14 FY16 (15-mn) FY17 FY18E FY19E Source: Company, Nirmal Bang Institutional Equities Research Source: Company, Nirmal Bang Institutional Equities Research

Royal Enfield’s 350cc bikes continues to dominate the show Royal Enfield has not launched new models in a significant way in recent years due to capacity constraints. The company launched a Himalayan motorcycle more than a year ago, but has not received as significant a response as expected. The company will now launch two new models in two years, which if successful, will drive sales momentum further in the next two years. Currently, the 350cc bikes dominate the show for Royal Enfield with majority of its volume coming from these models. Exhibit 18: Royal Enfield’s product mix with 350cc model’s share

(units) 1,200,000

1,000,000

800,000

600,000

400,000

200,000

- CY13 CY14 FY16 (15-mn) FY17 FY18E FY19E 350cc 500cc 500 to 800cc (Continental GT) Source: Company, Nirmal Bang Institutional Equities Research Strong replacement demand Royal Enfield’s volume posted a CAGR of 51% over FY11-FY17 as the company witnessed strong demand momentum post FY10. Most of the two-wheelers have a life cycle of six to eight years and hence there could be strong replacement demand kicking in for Royal Enfield in the coming years. It is also noteworthy that despite the huge success witnessed by Royal Enfield in the leisure bike segment, there aren’t any direct big competitors in the same segment which should result in replacement demand making a comeback. Limited competition Royal Enfield does not have a significant competitor in the segment it operates in as most players are focused on premium sports bikes and not in the segment which Royal Enfield is present in. In India, Royal Enfield faces competition from Bajaj Auto’s Avenger, which sold around ~ 0.2mn bikes last year. As regards foreign players like Harley Davidson etc, they are present only in 500+cc segment with prices almost four to five times that of Royal Enfield’s entry segment bike because of low volume and higher import costs. Going forward, we don’t see any significant increase in the competitive scenario for Royal Enfield and even if existing players enter the segment, it will be difficult to beat the strong brand of Royal Enfield. With limited competition in future, we expect market share gains in future for Royal Enfield as capacity increases to 825,000 in FY18E.

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Institutional Equities

It is also noteworthy that as premium segment bikes are costly, creating a brand is quite difficult just like in other segments of two-wheelers. For instance, Bajaj Auto recently launched its 400cc Dominar bike, which again is in the premium sports segment, but the model’s sales haven’t really met expectations. We believe Royal Enfield as a brand is difficult to beat and the growth momentum should continue. Exhibit 19: Royal Enfield faces little competition in its price segment Model Engine capacity (cc) Ex-showroom price, Mumbai Royal Enfield Bullet 350 346 119,798 Royal Enfield Classic 350 346 143,448 Royal Enfield Thunderbird 350 346 154,530 Royal Enfield Himalayan 411 170,190 Royal Enfield Bullet 500 499 172,125 Royal Enfield Classic 500 499 182,130 Royal Enfield Classic Desert Storm 499 185,070 Royal Enfield Classic Squadron Blue 499 185,070 Royal Enfield Classic Chrome 499 193,330 Royal Enfield Thunderbird 500 499 195,050 Royal Enfield Continental GT 533 217,398

Bajaj Avenger 150 Street 150 84,450 220 Street 220 93,289 Bajaj Avenger 220 Cruise 220 93,289

UM Renegade Sports S 279.5 175,427 UM Renegade Commando 279.5 181,204

Triumph Street Twin 900 722,340 Triumph 2016 Thruxton 865 728,510 Triumph Bonneville T100 900 818,410

Harley Davidson Street 750 749 520,213 Harley Davidson Street Rod 749 630,869 Harley Davidson Iron 883 883 856,976

Indian Scout Sixty 999 1,295,708 Indian Scout 1130.7 1,487,612 Source: Industry Exhibit 20: Monthly sales of premium bikes - model-wise (%) 45 40 35 30 25 20 15 10 5

0

Feb2013 Feb2015 Feb2017 Feb2014 Feb2016

Aug2012 2012Nov Aug2013 Aug2014 2014Nov Aug2015 2015Nov 2016Nov Nov 2013Nov Aug2016

May 2012May 2013May 2014May 2015May 2017May May 2016May Pulsar Eliminator/Avenger Unicorn FZ16 Apache Royal Enfield

Source: Crisil, Nirmal Bang Institutional Equities Research

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Institutional Equities

Exhibit 21: Key comparable models in leisure segment FY13 FY14 FY15 FY16 FY17

Royal Enfield (volume) 120,677 199,816 324,961 501,585 654,095 Bajaj Avenger (volume) 32,147 40,056 44,847 147,216 204,258 Dom. Leisure Segment (volume) 152,824 239,872 369,808 648,801 858,353 Royal Enfield share (%) 79.0 83.3 87.9 77.3 76.2 Bajaj Avenger share (%) 21.0 16.7 12.1 22.7 23.8 Domestic Motorcycle (volume) 10,084,850 10,479,837 10,738,360 10,700,376 11,094,543 Domestic Two-wheeler (volume) 13,797,034 14,805,501 15,997,701 16,455,821 17,589,511 % of Dom. Motorcycle volume 1.5 2.3 3.4 6.1 7.7 % of Dom. Two-wheeler volume 1.1 1.6 2.3 3.9 4.9 Source: Crisil, Nirmal Bang Institutional Equities Research Margins set to expand further EML is one of the most profitable companies with its two-wheeler EBITDA margin in excess of 30%. 4QFY17 margin at 31.4% is among the highest ever as the company has been consistently improving margins YoY. In the past seven years, the company posted 2,100bps margin expansion from 10.0% to 31.3%. We expect the margins to expand further on the back of better economies of scale. We expect another 120bps margin expansion over FY18E/FY19E. Exhibit 22: Quarterly EBITDA and gross margin Exhibit 23: Yearly EBITDA and gross margin

(%) (%) 48.0 47.4 50 46.1 46.7 47.2 55 45.5 48.1 43.5 50 47.3 47.0 45 42.9 42.8 44.3 40.9 40.9 40.6 45 40.4 38.7 37.7 40 40 31.3 31.9 32.5 35 35 31.3 31.8 31.4 27.6 30.8 30 29.6 24.2 27.2 28.3 30 26.1 26.1 25 24.9 25.0 23.6 18.4 25 23.1 20 15 20 10 CY13 CY14 FY16 (15 FY17 FY18E FY19E

months)

4QFY15 1QFY16 2QFY16 3QFY16 4QFY16 1QFY17 2QFY17 3QFY17

4QFY17 Gross margin EBITDA margin

2QCY14 3QCY14 4QCY14 1QCY14 Source: Company, Nirmal Bang Institutional Equities Research Source: Company, Nirmal Bang Institutional Equities Research

Advertisement spending continues to remain low, can support volume growth in future Royal Enfield currently has the lowest advertisement spending in the domestic industry as it witnessed strong demand without any significant advertisement spending. Following a strong waiting period and continuous demand, it has not spent money on advertising but rather focused on organising various events like Rider Mania etc to get Royal Enfield customers together. Apart from this, the company also conducts various rides throughout India for Royal Enfield customers. Royal Enfield’s advertisement spending is only 0.6% of sales, while that of competitors is in excess of 2% of sales. Exhibit 24: Advertisement spending as a percentage of sales

(%) 4.0 3.5 3.5 2.8 2.8 3.0 2.6 2.5 1.9 2.0 2.0 2.4 2.5 2.0 1.5 1.9 1.5 1.6 1.3 1.0 1.0 0.8 0.6 0.5 0.7 0.4 0.7 0.2 0.0 FY12 FY13 FY14 FY15 FY16 Royal Enfield Hero Bajaj TVS Source: Company, Nirmal Bang Institutional Equities Research

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Institutional Equities

Consistent outperformance versus industry growth, expect market share gains Over the past few years, EML has consistently outperformed the domestic two-wheeler industry’s growth as rising disposable income and segmental shift from entry executive to premium segment bikes resulted in Royal Enfield doing better than the industry. We expect Royal Enfield to continue with its growth momentum and report strong earnings growth in future. Exhibit 25: Premium segment motorcycle growth RE vs. industry FY12 FY13 FY14 FY15 FY16 FY17

150-200cc 238,865 238,816 237,282 379,689 639,131 588,772 200cc & above 246,723 249,913 287,540 462,404 677,376 849,540 Volume 485,588 488,729 524,822 842,093 1,316,507 1,438,312 Growth (%) - 0.6 7.4 60.5 56.3 9.3

Growth ex Royal Enfield

RE domestic volume 76,672 120,694 202,759 324,048 498,791 651,107 Industry volume ex-RE 408,916 368,035 322,063 518,045 817,716 787,205 Growth (%) - (10.0) (12.5) 60.9 57.8 (3.7) Source: SIAM, Nirmal Bang Institutional Equities Research Exhibit 26: Royal Enfield’s premium bike segment market share on the rise (%) 40 35 30 25 20 15 10 5

0

Jul 2012Jul 2013Jul 2015Jul 2016Jul Jul 2014Jul

Apr 2012Apr 2013Apr 2013Oct 2014Apr 2014Oct 2015Oct 2016Oct 2017Apr Oct 2012Oct 2015Apr 2016Apr

Jan2013 Jan2014 Jan2015 Jan2016 Jan2017 Royal Enfield market share

Source: Crisil, Nirmal Bang Institutional Equities Research Exhibit 27: Domestic market share of motorcycle players FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16 FY17

Hero Honda 59.8 58.5 54.6 56.0 53.2 51.8 52.9 52.4 51.3 Bajaj Auto 21.9 24.3 26.8 25.4 24.4 20.0 16.5 17.7 18.0 HMSI 6.2 6.2 7.3 7.6 11.8 15.8 16.3 14.0 13.8 TVS Motor 7.9 6.7 7.0 6.2 5.5 5.5 6.3 6.7 7.0 Yamaha Motor 2.8 3.0 3.1 3.5 3.0 2.9 3.2 3.1 3.1 Suzuki Motorcycle 0.8 0.6 0.6 0.5 0.8 0.6 0.6 0.9 0.6 Royal Enfield 0.7 0.7 0.6 0.8 1.2 1.9 3.0 4.7 5.9 Source: SIAM

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Institutional Equities

Commercial vehicle business at inflection point VECV has outperformed its peers in a tough operating environment and has captured incremental market share in the commercial vehicle (CV) space. The company’s investments in the truck and bus divisions and in introducing the Pro-series range of vehicles will help it expand its footprint in the CV segment. VECV has recently completed the development of its new 5000 Pro-series which will be launched in the coming year. The company has also started production of its upgraded Starline range which will also be launched during the year. Exhibit 28: VECV’s MHCV volume growth over the years Exhibit 29: VECV’s LCV volume growth over the years

(%) (%) 40 30 27.1 30.4 27.2 30 21.7 25 20 23.7 15.6 20 25.6 14.8 15 14.0 10 9.6 8.1 13.1 10 0.0 5.4 7.4 0 5 5.6 (6.1) (10) 0 0.3 (5) (20) (25.3) (5.1) (23.1) (10) (30) (17.6) (11.5) (15) (35.7) (40) (20) FY12 FY13 FY14 FY15 FY16 FY17 FY12 FY13 FY14 FY15 FY16 FY17 Industry MHCV growth VECV MHCV growth Industry LCV growth VECV LCV growth Source: SIAM, Nirmal Bang Institutional Equities Research Source: SIAM, Nirmal Bang Institutional Equities Research

Exhibit 30: VECV’s EBITDA margin trend Exhibit 31: VECV’s realisation (%) (Rs'000) 10 1,700 9.1 1,600 8.5 1,569 9 8.2 8.2 1,600 1,529 8.0 1,482 1,458 1,470 8 7.3 7.1 7.2 1,500 1,462 6.9 6.9 6.6 1,480 7 1,400 1,472 1,331 5.8 6 1,300 1,269 1,287 1,334 5 1,200 4.5 4 1,100

3 1,000

4QFY15 1QFY16 2QFY16 3QFY16 4QFY16 1QFY17 2QFY17 3QFY17 4QFY17

4QFY15 2QFY16 4QFY16 2QFY17 4QFY17 1QFY16 3QFY16 1QFY17 3QFY17

1QCY14 2QCY14 3QCY14 4QCY14

1QCY14 3QCY14 2QCY14 4QCY14 VECV EBITDA margin VECV realisation/vehicle Source: Company, Nirmal Bang Institutional Equities Research Source: Company, Nirmal Bang Institutional Equities Research

Exhibit 32: VECV assumptions FY15 FY16 (12 months) FY17 FY18E FY19E

Volume 41,822 52,025 58,604 61,534 65,842 YoY (%) 3% 24% 13% 5% 7% Net sales 60,850 77,370 85,490 91,560 99,928 YoY (%) - 27.1 10.5 7.1 9.1 EBITDA 4,230 6,490 6,750 7,229 7,890 EBITDA margin (%) 7.0 8.4 7.9 7.9 7.9 PAT 1,980 3,390 3,430 3,674 4,009 YoY (%) - 71.2 1.2 7.1 9.1 PAT margin (%) 3.3 4.4 4.0 4.0 4.0 Source: Company, Nirmal Bang Institutional Equities Research

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Institutional Equities

Stable 4QFY17 performance Royal Enfield’s results for the March 2017 quarter showed a steady growth in sales on the back of 20% YoY growth in motorcycle volume, translating to 29% YoY growth in EBITDA. Operating margin at 31.4% remains among the highest levels registered by the company. The company’s domestic volume continued to retain healthy double-digit growth during the quarter while realisation grew YoY because of a price hike to pass on the BS-IV vehicle cost impact. Lower other income and a higher tax rate capped PAT margin at 22% versus 25% in 4QFY16.

Exhibit 33: Royal Enfield’s quarterly financials Y/E March (Rsmn) 4QFY16 1QFY17 2QFY17 3QFY17 4QFY17 YoY (%) FY16* FY17 YoY (%) Net revenues 15,449 15,575 17,625 18,336 18,844 22.0 52,249 70,380 34.7 Raw material costs 8,418 8,307 9,161 9,690 9,908 17.7 28,959 37,066 28.0 Staff costs 742 865 956 1,015 1,014 36.7 2,888 3,851 33.3 Other expenses 1,709 1,607 1,984 1,802 2,012 17.7 5,801 7,405 27.7 Total expenditure 10,869 10,779 12,101 12,508 12,934 19.0 37,648 48,322 28.4 EBITDA 4,580 4,796 5,524 5,828 5,910 29.0 14,602 22,058 51.1 EBITDAM (%) 29.6 30.8 31.3 31.8 31.4 172bps 27.9 31.3 340bps Depreciation 374 391 358 355 430 14.8 1,182 1,534 29.7 Interest costs 6 7 8 7 7 19.3 16 28 77.7 Other income 1,099 468 665 590 550 (49.9) 2,126 2,273 6.9 PBT 5,299 4,866 5,823 6,056 6,024 13.7 15,530 22,770 46.6 Tax 1,489 1,495 1,862 1,904 1,909 28.2 4,639 7,170 54.5 Net profit 3,809 3,371 3,962 4,152 4,116 8.0 10,890 15,600 43.2 NPM (%) 24.7 21.6 22.5 22.6 21.8 (282bps) 20.8 22.2 132bps EPS (Rs) 140.6 124.4 146.2 153.2 151.9 8.0 401.0 75.6 (81.1)

Metrics

350cc sales 1,33,614 1,31,465 1,49,266 1,59,192 1,68,234 25.9 4,58,076 6,08,157 32.8 500cc sales 13,679 15,108 16,967 14,183 9,568 (30.1) 46,926 55,826 19.0 500 to 800cc sales 893 910 708 463 426 (52.3) 3,152 2,507 (20.5) Total volume 148,186 147,483 166,941 173,838 178,228 20.3 508,154 666,490 31.2 RM as % sales 54.5 53.3 52.0 52.8 52.6 (191bps) 55.4 52.7 (276bps) EC as % sales 4.8 5.6 5.4 5.5 5.4 58bps 5.5 5.5 (6bps) OE as % sales 11.1 10.3 11.3 9.8 10.7 (39bps) 11.1 10.5 (58bps) Depreciation as % sales 2.4 2.5 2.0 1.9 2.3 (14bps) 2.3 2.2 (8bps) Gross margin 45.5 46.7 48.0 47.2 47.4 191bps 44.6 47.3 276bps EBITDA margin 29.6 30.8 31.3 31.8 31.4 172bps 27.9 31.3 340bps Net margin 24.7 21.6 22.5 22.6 21.8 (282bps) 20.8 22.2 132bps Tax rate (% of EBT) 28.1 30.7 32.0 31.4 31.7 358bps 29.9 31.5 161bps *FY16 is adjusted for 12-month year-end Source: Company, Nirmal Bang Institutional Equities Research

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Exhibit 34: Quarterly volume run rate Exhibit 35: Net sales

(units) (Rsmn) (%) 200,000 20,000 70 60.7 170,538 173,419 58.3 180,000 163,821 18,000 55.1 51.2 60 160,000 144,766 143,329 16,000 46.9 14,000 42.8 50 140,000 125,208 124,487 42.1 12,000 35.6 120,000 104,330 40 10,000 100,000 8,000 22.0 30 80,000 6,000 20 60,000 4,000 10 40,000 2,000 20,000 - 0

-

4QFY15 1QFY16 2QFY16 3QFY16 3QFY17 4QFY17 4QFY16 1QFY17 2QFY17

Net sales YoY growth (RHS)

1QFY16 2QFY16 3QFY16 4QFY16 4QFY17 2QFY17 3QFY17 1QFY17 Source: Company, Nirmal Bang Institutional Equities Research Source: Company, Nirmal Bang Institutional Equities Research

Exhibit 36: EBITDA margin Exhibit 37: Gross margin

(%) (%) 48.0 34 49 47.4 31.8 46.7 47.2 31.3 31.4 46.1 32 30.8 47 45.5 29.6 30 45 43.5 28.3 42.9 42.8 28 27.2 43 26.1 26.1 40.6 40.9 40.9 26 24.9 25.0 41 23.6 38.7 24 23.1 39 22 37

20 35

3QFY16 4QFY16 1QFY17 2QFY17 3QFY17 4QFY17 4QFY15 1QFY16 2QFY16

1QCY14 2QCY14 3QCY14 4QCY14

4QFY15 3QFY16 4QFY16 1QFY17 2QFY17 3QFY17 1QFY16 2QFY16 4QFY17

2QCY14 3QCY14 4QCY14 1QCY14 Source: Company, Nirmal Bang Institutional Equities Research Source: Company, Nirmal Bang Institutional Equities Research

Exhibit 38: ASP Exhibit 39: PAT growth

(Rsmn) (%) (Rsmn) (%) 7,000 100 4,500 120 85.7 103.4 82.3 90 4,000 6,000 100 71.2 72.2 80 3,500 67.9 82.2 78.5 5,000 60.6 70 56.3 3,000 69.6 80 53.5 60 64.5 4,000 2,500 54.2 50 49.2 60 3,000 2,000 29.0 40 1,500 32.9 40 2,000 30 20 1,000 1,000 8.0 20 10 500

- 0 0 0

4QFY15 1QFY16 4QFY16 1QFY17 2QFY17 3QFY17 2QFY16 3QFY16 4QFY17

4QFY15 4QFY16 1QFY17 2QFY17 3QFY17 4QFY17 1QFY16 2QFY16 3QFY16 EBITDA YoY growth (RHS) PAT YoY growth (RHS) Source: Company, Nirmal Bang Institutional Equities Research Source: Company, Nirmal Bang Institutional Equities Research

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Strong earnings growth over FY18E/FY19E We believe that Royal Enfield’s ready brand acceptance in the two-wheeler space and its niche positioning in the cruise bike segment will help it sustain 20% volume CAGR over FY17-FY19E. In a departure from its own history of negligible new launches, the company has lined up a series of new bikes to be introduced over the next few years which will serve in strengthening its product portfolio and adding teeth to compete with larger rivals. EML has a debt-free balance sheet is generating strong free cash flow, which will continue over the next few years .We expect the company to post sales/EBITDA/PAT CAGR of 24%/26%/25%, respectively, over FY17-FY19E and margins to remain resilient at over 30% level. Further, the company has been generating strong free cash flow over the past few years which is expected to remain strong over FY17-FY19 even after meeting capex requirement.

Exhibit 40: Annual sales trend Exhibit 41: Annual EBITDA trend (Rsmn) (%) (Rsmn) (%) 1,20,000 120 40,000 160 1,08,573 35,286 133.8 132.9 104.1 35,000 140 1,00,000 100 90,438 28,879 30,000 120 80,000 70,380 80 78.0 25,000 22,059 100 61,862 60,000 60 20,000 17,082 80 15,000 60 40,000 40 30,312 28.5 20.1 10,000 7,336 29.1 30.9 40 20,000 20 13.8 5,000 22.2 20 - 0 - 0 CY14 FY16 (15 FY17 FY18E FY19E CY14 FY16 (15 FY17 FY18E FY19E months) months) Sales YoY growth (RHS) EBITDA YoY growth (RHS) Source: Company, Nirmal Bang Institutional Equities Research Source: Company, Nirmal Bang Institutional Equities Research

Exhibit 42: EBITDA and gross margin trend Exhibit 43: Annual PAT trend (%) (Rsmn) (%) 55 30,000 160 48.1 134.2 50 47.3 47.0 24,383 140 44.3 25,000 45 40.4 120 100.6 20,134 37.7 20,000 40 100 32.5 15,601 35 31.3 31.9 15,000 13,092 80 27.6 30 24.2 60 25 10,000 18.4 5,589 29.1 40 20 19.2 5,000 15 21.1 20 10 - 0 CY13 CY14 FY16 (15 FY17 FY18E FY19E CY14 FY16 (15 FY17 FY18E FY19E months) months) Gross margin EBITDA margin PAT YoY growth (RHS) Source: Company, Nirmal Bang Institutional Equities Research Source: Company, Nirmal Bang Institutional Equities Research

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Exhibit 44: Management profile Personnel Designation Background Siddhartha Lal is the Chief Executive Officer of Royal Enfield. He is also the Managing Director & chief Executive of Eicher Motors Ltd. Since October 2012, he is the Chairman of VECV. July 2012 onwards, Siddhartha is also Mr. Siddhartha Lal MD & CEO the Chairman of Eicher-Polaris Private Limited (EPPL), a newly formed 50:50 strategic joint venture between Eicher Motors Ltd. and US based Polaris Industries Inc.

Lalit Malik is the Chief Financial Officer & Head Business Development at Eicher Motors Ltd. Prior to joining Mr. Lalit Malik CFO Eicher Motors Ltd, he worked at Max India as Vice President- Corporate Development, where his primary responsibility included managing investments of Max India in the Insurance space.

Rudratej Singh is the President at Royal Enfield. He joined the company in January 2015 and has over eighteen Mr. Rudrajeet years of experience in leading Brand and Marketing mandate for well-known companies in India and across the President Singh globe. As President, Royal Enfield, he is responsible for building thought leadership for the brand and leading the commercial business

Mr. B. Govindarajan is the Chief Operating Officer (COO) at Royal Enfield from January 2013. He joined Royal Enfield in June 2011 as the Senior Vice President - Industry for his second stint with the company. During his Mr. B Govindrajan COO tenure as the Senior Vice President - Industry, he was actively involved in ramping up production at Royal Enfield's Thiruvottiyur facility and raised the capacity to 1 lakh units per annum

Sudhakar Bhagavatula is the Chief Information Officer at Royal Enfield. He joined the company in 2014 and brings with him over 23 years of extensive industry experience across India, Asia, US & UK in the areas of IT Mr. Sudhakar CIO consulting, Product Engineering, in-house IT strategy and transformation. In his current role at Royal Enfield, he Bhagavatula is leading the IT strategy for the company, enabling business processes and enhancing the IT infrastructure across the board.

Mr. Rajeev Sharma joined Royal Enfield as the Chief Human Resource officer (CHRO) in November 2015. He is Mr. Rajeev HR an engineer with post graduation in HR from XLRI, Jamshedpur. His experience as a human resource Sharma professional spans across 20+ years in significant HR leadership roles at prominent brands such as Hindustan Unilever Ltd., Coca Cola India, GE Capital International Services/Genpact.

Source: Company

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Financials Exhibit 45: Income statement Exhibit 46: Cash flow Y/E March (Rsmn) CY14 FY16* FY17 FY18E FY19E Y/E March (Rsmn) CY14 FY16* FY17 FY18E FY19E Net sales 30,312 61,862 70,380 90,438 108,573 EBIT 7,997 17,710 22,798 29,609 35,857 % growth 78.0 104.1 13.8 28.5 20.1 (Inc.)/dec. in working capital 1,729 2,463 2,180 1,495 2,148 Raw material expenses 18,076 34,442 37,066 47,957 56,334 Staff costs 1,609 3,422 3,851 4,619 5,667 Cash flow from operations 9,726 20,172 24,978 31,104 38,005 Other expenses 3,291 6,916 7,405 8,982 11,285 Other (income)/expense, net (1,113) (1,716) (2,273) (2,591) (2,954) Total expenditure 22,977 44,780 48,321 61,558 73,287 Depreciation 502 1,377 1,533 1,862 2,383 EBITDA 7,336 17,082 22,059 28,879 35,286 Tax paid (2,255) (5,187) (7,170) (9,475) (11,474) % growth 133.8 132.9 29.1 30.9 22.2 EBITDA margin (%) 24.2 27.6 31.3 31.9 32.5 Net cash from operations 6,860 14,647 17,069 20,899 25,959 Other income 1,163 2,835 2,273 2,591 2,954 Capital expenditure (3,699) (4,987) (5,096) (8,000) (8,500) Interest costs 17 21 28 - - Net cash after capex 3,161 9,660 11,972 12,899 17,459 Gross profit 12,236 27,420 33,314 42,480 52,239 Other investment activity (2,283) (5,097) (9,028) (8,375) (11,846) % growth 90.4 124.1 21.5 27.5 23.0 Depreciation 502 1,366 1,533 1,862 2,383 Cash from financial activity (856) (4,327) (3,183) (4,186) (5,633) Profit before tax 7,980 18,530 22,771 29,609 35,857 Opening cash balance 187 209 445 206 544 % growth 119.8 132.2 22.9 30.0 21.1 Closing cash balance 209 445 206 544 524 Tax 2,391 5,438 7,170 9,475 11,474 Effective tax rate (%) 30.0 29.3 31.5 32.0 32.0 Change in cash balance 22 236 (240) 338 (20) Net profit 5,589 13,092 15,601 20,134 24,383 Source: Company, Nirmal Bang Institutional Equities Research % growth 100.6 134.2 19.2 29.1 21.1

EPS (Rs) 206.2 482.0 573.3 740.0 896.1 % growth 101.0 133.7 18.9 29.1 21.1 Exhibit 48: Key ratios DPS (Rs) 50.0 100.0 100.0 133.2 179.2 Y/E March CY14 FY16* FY17 FY18E FY19E Payout (%) 24.2 20.7 17.4 18.0 20.0 Profitability & return ratios Source: Company, Nirmal Bang Institutional Equities Research EBITDA margin (%) 24.2 27.6 31.3 31.9 32.5 Exhibit 47: Balance sheet EBIT margin (%) 26.4 30.0 32.4 32.7 33.0 Y/E March (Rsmn) CY14 FY16* FY17 FY18E FY19E Net profit margin (%) 18.4 21.2 22.2 22.3 22.5 Equity 271 272 272 272 272 RoE (%) 45.3 46.6 39.8 39.7 35.1 Reserves 12,066 23,093 38,954 50,435 69,185 RoCE (%) 44.0 45.3 38.4 38.6 34.4 Net worth 12,337 23,364 39,226 50,707 69,457 Working capital & liquidity ratios Net deferred tax liabilities 201 408 792 792 792 Receivables (days) 1 2 2 3 3 LT liabilities/provisions 183 451 664 664 664 Inventory (days) 21 15 16 18 18 Total loans - 226 - - - Payables (days) 64 49 59 60 59 Liabilities 12,721 24,449 40,682 52,163 70,913 Cash conversion cycle (WC days) (42) (33) (40) (39) (38) Current ratio (x) 1.3 0.9 0.9 1.0 1.0 Gross block 6,389 10,616 12,920 20,920 29,420 Quick ratio (x) 1.1 0.6 0.7 0.7 0.7 Depreciation 1,383 2,686 4,219 6,081 8,464 Valuation ratios Net block 5,006 7,931 8,701 14,839 20,956 EV/sales (x) 25.1 12.3 10.8 8.4 7.0 Capital work-in-progress 593 945 3,738 3,738 3,738 EV/EBITDA (x) 103.6 44.6 34.6 26.4 21.6 Long-term investments 2,715 15,387 26,857 31,857 44,857 P/E (x) 136.0 58.2 48.9 37.9 31.3 Other long-term assets 1,688 1,482 2,320 2,320 2,320 P/BV (x) 61.9 32.7 19.5 15.1 11.0 Inventories 2,051 3,004 3,225 4,221 5,331 *Note: FY16 financials are for 15-month period Debtors 107 461 489 675 889 Source: Company, Nirmal Bang Institutional Equities Research Current investments 9,171 5,829 8,836 10,336 12,136 Cash 209 445 206 544 524 Other current assets 749 755 848 957 1,145 Total current assets 12,287 10,494 13,604 16,733 20,025 Trade payables 4,902 7,213 8,319 10,006 11,947 Other current liabilities/provisions 4,666 4,577 6,217 7,317 9,035 Total current liabilities 9,568 11,790 14,537 17,323 20,982 Net current assets 2,719 (1,296) (933) (590) (957) Total assets 12,721 24,449 40,682 52,163 70,913 Source: Company, Nirmal Bang Institutional Equities Research

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Disclaimer Stock Ratings Absolute Returns

BUY > 15% ACCUMULATE -5% to15% SELL < -5% This report is published by Nirmal Bang’s Institutional Equities Research desk. Nirmal Bang group has other business units with independent research teams separated by Chinese walls, and therefore may, at times, have different or contrary views on stocks and markets. Reports based on technical and derivative analysis may not match with reports based on a company's fundamental analysis. This report is for the personal information of the authorised recipient and is not for public distribution. This should not be reproduced or redistributed to any other person or in any form. This report is for the general information for the clients of Nirmal Bang Equities Pvt. Ltd., a division of Nirmal Bang, and should not be construed as an offer or solicitation of an offer to buy/sell any securities. We have exercised due diligence in checking the correctness and authenticity of the information contained herein, so far as it relates to current and historical information, but do not guarantee its accuracy or completeness. The opinions expressed are our current opinions as of the date appearing in the material and may be subject to change from time to time without notice. Nirmal Bang or any persons connected with it do not accept any liability arising from the use of this document or the information contained therein. The recipients of this material should rely on their own judgment and take their own professional advice before acting on this information. Nirmal Bang or any of its connected persons including its directors or subsidiaries or associates or employees or agents shall not be in any way responsible for any loss or damage that may arise to any person/s from any inadvertent error in the information contained, views and opinions expressed in this publication. Nirmal Bang Equities Private Limited (hereinafter referred to as “NBEPL”) is a registered Member of National Stock Exchange of India Limited, Bombay Stock Exchange Limited. NBEPL has registered with SEBI as a Research Entity in terms of SEBI (Research Analyst) Regulations, 2014. (Registration No: INH000001436 - 19.08.2015 to 18.08.2020). NBEPL or its associates including its relatives/analyst do not hold any financial interest/beneficial ownership of more than 1% in the company covered by Analyst. NBEPL or its associates/analyst has not received any compensation from the company covered by Analyst during the past twelve months. NBEPL /analyst has not served as an officer, director or employee of company covered by Analyst and has not been engaged in market-making activity of the company covered by Analyst. The views expressed are based solely on information available publicly and believed to be true. Investors are advised to independently evaluate the market conditions/risks involved before making any investment decision. Access all our reports on Bloomberg, Thomson Reuters and Factset.

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