newsONTARIO COMMUNITY ASSOCIATION’S clipsOCTOBER 2006 http://members.ocna.org VOL. 20, NO. 10 Almaguin News joins Metroland family Reprinted with permission Friday publication date. The from the Huntsville Forester - Almaguin Forester will replace Wednesday, September 20, the Marketplace . 2006. “Our goal is to have the he Almaguin News, News remain a vital part of the the Highlands’ long- community. It has served the standing flagship Almaguin Highlands extreme- Wednesday commu- ly well for many decades, and nity newspaper, was we will strive to continue to Tpurchased by Metroland deliver quality journalism that Printing Publishing and reflects the many communities Distribution Ltd on September the newspaper serves,” said 15. Almaguin News general man- A deal to purchase the ager Bill Allen. News and its Friday paper the For the last 28 years Allen Marketplace had been in the has worked in the newspaper works for several months business. He has been in between Metroland and the Muskoka since the 1980s, and newspapers’ publisher Peter last year helped to launch the Barr, whose father M. W. Barr Almaguin Forester. He serves first started running the paper as general manager of in the mid 1960s. Metroland North Media’s The News will continue PUBLISHERS: A new chapter of the Almaguin News’ 120-year products across the Muskoka publication on Wednesdays, plus history is being written after Peter Barr, centre, passed the and Almaguin regions. with the Almaguin Forester reins over to the Metroland family. Now guiding the paper is gen- Allen said his driving phi- moving from a Thursday to a eral manager Bill Allen, left, and Joe Anderson. Continued on page 2 Queen’s Park Day Encouraging a success! today's youth hh, Autumn! As "TD believes that encour- Ontario 2006 begins to aging education and involve- Premier wind down, we ment by young Canadians is Dalton start to reflect on one of the best ways to invest McGuinty the past year's in the future of communities posing with Aaccomplishments. It is also across . Supporting Metroland nomination time for inspiring awards that provide the President youth to receive a 2006 opportunity to recognize Murray Ontario Junior Citizen of the youth who are making a dif- Skinner at Year Award. ference in their communities the Queen’s The annual program is is a natural fit for TD's com- Park Day now in its 26th year. Long munity focus," says Scott Reception. time sponsor Tembec is Mullin, Vice President To read delighted to welcome TD Government and Community more about Canada Trust as a co-sponsor Relations at TD Bank Queen’s for this year's awards pro- Financial Group. Park Day go gram, says JP Bradette of "The Association is del- to page 7. Tembec Inc. Continued on page 9

WHAT’S INSIDE: HR Tidbits PAGE 3 Writing Coach PAGE 6 Queen’s Park Day PAGE 7 2 OCNA’S NEWSCLIPS • OCTOBER 2006 a word from OCNA... The future of community newspapers By Anne Lannan When asked the questions about how involved and active com- OCNA Member Services munity newspapers should be in their communities, all panelists ike so many other businesses, community newspapers stressed that both the business and its staff should be committed to have come to accept that change is inevitable and their towns and cities. Publishers around the room gave examples change is fast, especially in the past ten years. But if of how their participation in community events and fundraisers, community newspapers are to remain leaders and inno- such as the building of new arenas, has helped their communities vators in Ontario’s media market, they must have the as well as benefited the business. A strong and vibrant community Lability to adapt to change faster than other industries. goes hand in hand with a strong and vibrant community newspa- This was the message put forward by leaders of Ontario’s cor- per. Newspapers need to be and should be seen as leaders in their porate community newspaper groups during a publishers’ round- communities as they are at the hub of communications in their table session on the Future of Community Newspapers following towns. last week’s Queen’s Park Day. The panelists were asked to comment on the value of newspa- Organized by OCNA, the event featured discussions with per industry associations and all said associations like OCNA, ’s President and CEO Michael Sifton, Metroland CCNA, and CNA for the daily newspapers, must continue to be Media Group’s President Murray Skinner, and ’s Senior relevant to the needs of their members, citing programs such as Group Publisher Cam McKnight in a serious but light-hearted dia- government advocacy and industry awards as examples of core logue covering a number of topics, moderated by Jim Cumming of services. Of the 302 member newspapers of OCNA, 163 or 54 per the Fort Frances Times. cent are corporately owned by companies operating both weekly Sifton challenged publishers to rekindle the spirit and passion and daily newspapers. that brought them to this industry as passion and courage are the OCNA wishes to thank all those involved in the event for their two key leadership traits that are needed to have the drive to be participation and support. successful. Community newspaper’s advantage over other media is our hyper-local content and connection with our communities, said Skinner. If we are fast on our feet to adapt, we will continue to be Almaguin News joins the leaders. Industry trends, says McKnight, come at us from around the world and many are more oriented to niche markets. Metroland Community newspapers need to learn how to capitalize on them. The panelists say trends and competition come in many forms, Continued from page 1 including the Internet which newspapers are beginning to make losophy is keeping ‘the community’ in the community newspa- money from. Skinner cited Metroland’s relationship with pers that he manages. He is well aware of the history of the News Workopolis and how they upsell their help wanted classifieds to – a history that stretches back to 1885 – and the first issue of the the online career site. Durham Region’s Group Publisher Tim Burk’s Falls Arrow. Whittaker told the group how they are posting daily video news- Along with the purchase, the News is seeing some personnel casts online at durhamregion.com with great response from read- changes. Staff from the News and the Forester have combined to ers/viewers. form a single team, one that will soon make their home at the Almaguin Forester office, located almost directly across from the Burk’s Falls OPP detachment. Better Newspapers Competition “We are fortunate to have staff members from the News keeping up the strong commitment to the community newspa- CALL FOR ENTRIES pers,” said Allen. “It is also exciting to be bringing the News and Forester teams together to create a strong new team.” Don’t miss the deadline of October 31. Part of the plans include providing more resources to the News, helping to modernize its infrastructure in an attempt to Entry guidelines and submission tags can be make the paper more contemporary for its readers. “We will continue to serve our readers and advertisers with downloaded from OCNA’s Members’ Intranet quality service and a quality product, with a goal of enhancing site at http://members.ocna.org the paper in the months to come. Feedback is always appreciat- ed,” said Allen.

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TELEPHONE (TOLL FREE) : 1-877-444-4034 OCNA’S NEWSCLIPS • OCTOBER 2006 3 HR tidbits Employee Performance Management By Wendi Krulicki · a new plan is created by the supervisor on October 18 on Employee Performance OCNA HR Associate and the employee for the following year. Management. This one hour Lunch and erformance management is the Learn Management/Supervisory Webinar process of improving an employ- In order to have an effective perfor- Performance Management will be present- ee's performance through the use mance management system, employers ed by OCNA's HR Associate Wendi of rewards, development, and must ensure that an employee's perfor- Krulicki. discipline. It is important for mance is objectively measured. All you need to attend the presentation Pemployers to create a uniform performance This can be accomplished by setting is a phone and a computer with Internet management system in order to address competency standards and explaining how access. these issues consistently for all employees. each will be measured. Consequences for meeting and failing to meet the objective LEARNING OBJECTIVES What is the Purpose of a Performance standards should also be included in the This Webinar will provide tips and Management System? discussion. It is most important that information on how to manage your Employers who develop an effective employers ensure that the standards are: employee's performance. You will be pro- system are more successful at: · relevant and meaningful; vided with a performance management · retaining their best employees and giving · comprehensive; system, as well as forms and templates to them incentive to maintain their perfor- · valid and reliable; and implement within your own Newspaper. mance; · clear and understandable. · dealing with poor performers and docu- By the end of this hour-long online menting any problems; The Annual Review presentation, managers/supervisors will · reinforcing, correcting, and rewarding An annual review begins with a understand: behaviours; review of the employee's job description, · providing useful feedback and encour- job performance criteria, and the goals that · the importance of performance manage- agement to employees; were set for the year. The supervisor and ment · promoting employee accountability; employee subsequently examine the · learn how to give both positive and neg- · assisting employees with their profes- employee's general performance who ative feedback sional development; and attempts to meet the set goals. Strengths · tips and forms on employee goal setting · deciding management issues such as pro- and areas of improvement should also be · tools to implement a performance man- motion and pay raises. discussed. These reviews should not be agement system surprising for the employee, since the Main Elements of a Performance supervisor should have been providing Date: Wednesday, October 18, 2006 Management System regular and consistent feedback throughout Time: 12:00 p.m. noon - EST The main parts that make up a perfor- the year. Cost: $55 (use a speakerphone and one mance management system include: In addition, the employee should pro- computer and you can train as many staff · a performance plan is negotiated between vide a self-appraisal which should then be as you like for one low price.) the supervisor and the employee (for a compared to the supervisor's appraisal. period of typically one year) whereby the Rewards usually include performance If you are interested in registering, supervisor and the employee set certain pay or promotional opportunities. please call Karen Shardlow at 905-639- performance goals; Disciplinary measures for willful behav- 8720 ext. 232 or at [email protected] · a regular channel of communication iour usually include dismissal, suspension, with the following information: throughout the year where the supervisor and loss of privileges. Development is provides the employee with feedback (for used in situations where the employee can- Name of your newspaper (with billing instance, once per month); not perform the goals competently. address), Contact name (and the approxi- · an annual review where the supervisor mate number of participants who will be appraises the employee's performance and Need a performance management on the call) and e-mail address & telephone decides to either reward, develop, or disci- system for your employees? number. pline the employee; and OCNA presents an additional Webinar 4 OCNA’S NEWSCLIPS • OCTOBER 2006 The Cambrian

Health & Lifestyle Reporting Project By Chris Krejlgaard for Community Newspapers Editorial Co-ordinator, The Cambrian Shield Wednesday, November 8 he Cambrian Shield, the newspaper for Pearson Convention Centre Cambrian College's Journalism 2638 Steeles Ave. E., Brampton (at Mississauga border) Program, is embarking on a two-year An informative day designed for Community Newspaper reporters and editors covering ground-breaking project. this growing editorial topic. Are you covering all the beats? Has your health and lifestyle reporting become trapped in the publication of recipes and disease awareness months? TThe Shield will track five students from the Come and get armed with all the issues and trends in this field, and leave invigorated with fresh first day at registration to their last day at the col- ideas for your readers. lege. The objective is to provide readers and deci- 9am - 10:40am Medical and Health Awareness Issues and Trends Ontario Medical Association sion-makers with an intimate look into the lives of Ontario Pharmacists Association college students. The Shield will examine the chal- College of Physicians and Surgeons of Ontario (to be confirmed) Ontario Local Health Integration Network’s CEO Michael Fenn lenges facing students in the early 21st century, College of Nurses of Ontario how they meet these challenges, highlight their successes (and failures) and offer a glimpse of 10:40am - 10:55am Nutrition Break everyday college life. It will also look at the issues 10:55am - 11:55am Nutrition and Fitness that affect students and their performance in the The editor of Magazine (to be confirmed) classroom. Students taking part in the project hail from Barrie, Garson, Kashechewan and Siberia 11:55am - 12:25pm Seniors and the Baby Boom Generation A representative from the Canadian Association of Retired Persons (yes ... Siberia). has committed to publishing 12:25pm - 1:15pm Lunch articles and photos from the project for the first Keynote speaker Ontario’s Minister of Health and Long-term Care, George Smitherman year. As well, another Osprey Media daily newspa- per is considering a similar arrangement with the 1:15pm - 1:35pm Dealing with Your Health Conny Glenn, Executive Director of the Ontario Kinesiology Association program. OCNA members interested in publishing mate- 1:35pm - 2:35pm Editor’s Roundtables and Nutritional Break rial from what we are calling The Cambrian Project, or who want more information, are wel- 2:35pm - 3:40pm Learn from the Leaders Journalists from the Hamilton Spectator, The and the St. Catharines Standard come to contact me at 705-566-8101, ext. 7710, or at [email protected]. 3:40pm - 4:30pm Planning for a Pandemic Dr. Sheela Basrur, Medical Officer of Health

MEMBER COST: Register before October 20, 2006 and the cost will be only $89.00 + GST. Registrations after October 20, Members: 2006 will be $104.00 + GST. Send 2 or more people from the same newspaper and the cost will be only $75.00 for each additional person! e-mail your free NON-MEMBER COST: Register before October 20, 2006 for $99.00 + GST. Registrations after October 20, 2006 will be News Clips $115.00 + GST. Send 2 or more people from the same newspa- per and the cost will be only $80.00 for each additional person! classifieds to To register please contact Karen Shardlow at 905-639-8720 ext. 232 or [email protected]. s.qureshi@ ocna.org OCNA’S NEWSCLIPS • OCTOBER 2006 5 Time out! Time out to be one of the best! By Chuck Nau Œ Do you know and under- Œ Have you established a plan will assist you in allotting Murray & Nau, Inc. stand how you have given strong priority system? your time in a more beneficial Time, ref." "Time out, away your time? Do you keep a Remember that a priority is a and productive manner. Ref." As a referee, I find time log, typically in 30 or 60 key activity that will be respon- Last but not least, here are myself frequently being minute increments, to reveal sible for generating results and some time tested, (!!) time sav- called on to allow a where your time is used, leading you to your goals. ing questions to ask yourself team a time out. abused, and wasted? Do you Identify each and every task as and to share with your staff. "A time out only works if review your log on a regular 'To Keep' or 'To Pass'. Any and What would happen if this task the requesting team has the basis, at the end of each month all tasks that can be delegated were left until later, or not done allotted number of time outs at all? Is there someone else remaining and all of the play- who could do this, and possi- ing time has not expired. Plan your workday bly, do it better? Will this task, Typically, a time out is called to if assigned to someone else, rethink game strategy, settle the help them grow and innovate or players down, or substitute a BEFORE it begins, will it only waste their time? Is player to maximize a scoring it possible to eliminate or pos- opportunity or minimize an be specific sibly combine this task with injury impact. another? In your busy work day, do just as you do your sales or rev- should be marked 'To Pass'. Incorporate the aforemen- you ever call 'time out'? Do you enue reports to identify time Ask yourself if routine tasks tioned questions in your daily ever take the time to call 'time opportunities and time takers have been minimized or dele- routine, and you may suddenly out' to rethink your selling or (the telephone, e-mail, the gated to others. The remaining find yourself with more valu- managing strategy for the day? Internet, unscheduled appoint- 'To Keep' tasks should be either able time on your hands ... time Do you allow yourself time to ments or meetings, indecision classified as 'urgent' or 'impor- to invest in yourself! recover from an emotional suc- and procrastination by you, tant'. cess or defeat? When do you inability to say 'no'. etc.)? © Murray & Nau, Inc. substitute to maintain your Œ Do you cluster tasks Chuck Nau of Murray & Nau, physical, emotional, mental, Œ Do you know yourself together due to their similarity Inc. is a Seattle area based pub- and spiritual well-being? and the value of time? When is in location, or resources need- lishing consultant and sales and Successful salespeople and your best time? When are you ed, or simply and obviously management trainer. He has been managers know where their most productive? Match your they belong together? a speaker for and conducted time goes and where it should best time with those key chal- advertising, marketing, manage- go. They also know that time is lenges, and slack time with Œ Are you flexible? ment and sales training workshops not taken away by others, those lower priority goals. Typically, forty to fifty percent with newspapers, niche publishers, rather it is usually given away What's the value of your time? of your day can NOT be sched- publishing groups and press asso- thoughtlessly by themselves. When is your creative time? uled. Is the remaining sched- ciations, throughout North Here's a quick refresher on Ask yourself what's the best uled half day or so truly worth America. time management. It is based use of my time at this instant. the time, effort, and commit- Comments and questions are on a three pronged premise I Take advantage, your best ment you are making to it? welcome and may be directed to learned a few years back at advantage of time. Chuck via email: Knight - Ridder Newspapers - All of the above should [email protected]. or at (425) planning time, organizing time, Plan your workday BEFORE help you identify where you are 603 - 0984. and controlling time. it begins, be specific. giving away your time and help you determine if retooling your Access Document Conversions division of Access Systems Ltd.

Your solution for inexpensive long-term storage and preservation of newspapers. We offer 35mm Roll Microfilm, 16mm Microfiche as well as PDF Imaging of paper, microfilm or microfiche. 6 OCNA’S NEWSCLIPS • OCTOBER 2006 writing/editorial We all make excuses... By Jim Stasiowski I spoke to about a dozen city and metro on the Web site will not help reporters Writing Coach editors of medium-sized papers. To pre- write better, and you hired me to improve ou probably pare, I had the editors answer several ques- this newspaper's writing." do not remem- tions, one of which was the one I referred (5) If any editor can show me that ber the name to above. reading 125 e-mails per day is improving Becky Here are some of the tasks editors list the newspaper's writing, I will back off. Zerlentes, but to explain why they’re not spending more But until someone shows me that all those YI wish you would. time coaching: attending planning meet- e-mails are contributing to the paper's Zerlentes, a woman ings; supervising, assisting with, or actual- improvement, I'll assert: Putting a city edi- boxer, died in 2005 after a bout in ly doing pagination; sitting on, or even tor in charge of handling e-mails is compa- Colorado. An adventurer in her spare time being chairman of, corporate committees; rable to asking the CEO of Nike to handle but a teacher in real life, Zerlentes tacked handling problems with the Web site; after-Christmas returns of ill-fitting shoes. up this motto outside her school office: answering e-mails (one editor said he E-mail is a nice, convenient tool, but if we "When you’re good at making excuses, it’s receives 125 to 250 e-mails each day). allow it to, it will rule our lives and divert difficult to excel at anything else." See why we have so little time for us from our most important responsibili- We all make excuses. For instance, writing improvement? ties. this would be a better column, but because Let’s see if we can eliminate the items In fact, if you look at what meetings, I got myself in a scheduling squeeze, I did- that have little or nothing to do with good pagination, committees, Web sites and e- n’t have a whole lot of time to work on it. writing: mails have in common, you'll realize that And yet, when you read this column, (1) In my 30 years in newsrooms, I’ve all are welcome diversions from the much you expect it to be worthwhile. You expect sat in on hundreds of so-called ‘planning more arduous task of examining stories, to learn about writing, about coaching, meetings,’ and with due respect to those looking for reporters' weaknesses, then about how to do better what we too often who participate, I think most such meet- instructing reporters in how to improve. do by habit. ings are worthless. Here's how I would Too many editors (and their bosses) Newsrooms overflow with dedicated, plan. Each day, I'd walk around the news- see writing improvement as a hobby, some- diligent, even passionate people who real- room and ask each reporter: "Do you have thing we'll get to when things slow down. ly, really want to publish excellent newspa- a good story for me today? How about for I think readers would agree with me when pers. But when I ask a simple question, I tomorrow? And for Sunday?" After less I say that excellent writing should be the get such a disappointing (yet honest) than five minutes with each, I would know reason editors have jobs. answer, I feel like weeping. who has good stuff, who has bad stuff, who And if you do not agree, try this: The Here’s the question, directed at has no stuff at all. Such one-on-one talking next time a reader e-mails criticism of a skilled, earnest editors: What responsibili- is real planning. story, tell the e-mailer you would've made ties keep you from one-on-one coaching of (2) Pagination should be left to copy the story better, but you were in a meeting reporters? editors. Most of the time, city editors who and didn't have time. Because I am a writing coach, I also are paginating are doing it because design- THE FINAL WORD: The use of the am a writing zealot. I know that a newspa- ing is playful, much more fun than coach- verb ‘to parse’ has become the recent rage. per needs more than just stories; it also ing reporters. Writers tend to think it works as a univer- needs headlines, photos, charts, an inviting (3) Supervising editors should only sal synonym for ‘explain,’ as in: "The layout, etc. very rarely serve on corporate committees. Pentagon spokesman spent an hour parsing But to me, an editor’s first responsibil- When the boss says to the editor, "I really Secretary of Defense Donald Rumsfeld's ity is to the quality of the writing in the want you to serve on this committee," the statement." ‘To parse’ has a clear, direct newspaper. We even call our customers editor's response should be: "My service and unequivocal meaning: It means to take ‘readers.’ I think I’m safe in saying that on that committee will not help reporters apart a sentence's elements and explain the the quality of the stories is a newspaper’s write better. Better writing is my No. 1 function and grammatical form of each. No. 1 selling point, or, in the worst cases, goal, and it's the reason you hired me." the No. 1 reason it does not sell. (4) If Web site duties are intruding on Writing coach Jim Stasiowski welcomes I recently was a discussion leader at writing-improvement duties, editors your questions or comments. Call him at 410- the American Press Institute in Reston, Va. should go to their bosses and slightly 796-0210 or write to 6310 Bayberry Court, No. amend the above response: "My working 1007, Elkridge, Md. 21075. OCNA’S NEWSCLIPS • OCTOBER 2006 7 OCNA’S Queen’s Park Day The rural tax credit for northern and ethnic papers, is a natural, for him to support, as his riding is filled with papers who fall into this category. He listened to our position on bill 130, and asked pointed questions. Jim Cumming spoke with the execu- tive assistant to the Minister of Finance at the reception about the tax credit, and he was receptive to receiving background papers from the OCNA.” During the afternoon session of the House, Minister of Northern Development and Mines Rick Left to right: OCNA’s Newsprint Sales and Bartolucci recognized the day as Marketing Rep Nancy Burman, Dan Hong from ‘Community Newspaper Advocacy Thoi Bao and Secretary/Treasurer of the Fort Day’ and paid tribute to his local Frances Times Linda Plumridge. publisher and OCNA Board member CNA’s Queen’s Park Day was Abbas Homayed from Sudbury. held on Thursday, September The evening featured a reception at 28 and was a great success Queen’s Park that attracted more than 100 guests including cabinet ministers, MPPs OCNA President and Publisher of Niagara thanks to all the publishers This Week Mike Williscraft speaking at the who took the time to come to and senior staff from a variety of min- reception. OToronto to lend their support to OCNA’s istries. It was great that many of the pub- efforts. lishers who could not attend sent copies of munity and the role of the various newspa- Members had the opportunity to meet their newspaper for display, as they drew a pers associations including OCNA, CCNA privately with 18 of their local MPPs lot of interest from our Queen’s Park and CNA. including the Ministers of Agriculture, guests. Mike Williscraft, President of OCNA Food and Rural Affairs; Government The highlight of the reception was a and Editorial Director of Niagara This Services; Citizenship and Immigration; 20-minute visit by Premier Dalton Week, felt Queen’s Park Day was a great Northern Development and Mines; Natural McGuinty, who is known not to attend way to heighten the awareness of the Resources; and Tourism. Publishers disc- such events, he spoke informally with Community Newspaper industry. members about their concerns and “I've been an OCNA board of director those of the association. for six years and, in that time, we have Gordon Cameron, OCNA tried a number of ways to heighten the Government Relations Associate and awareness of our industry on a broader Queen’s Park Day organizer, was not scale. As well, we have tried to showcase only happy to see the Premier drop the association to our own members. Our by but also to see the Deputy inaugural Queen's Park Day for the com- Minister of Communications and munity newspaper industry achieved both Special Projects in attendance. of those goals. The response and general “I was happy to see David interest was outstanding, to the point Guscott the head communications where virtually every government official person for the Ontario government Continued on page 8 attend the reception. His inter- est shows that the provincial government sees the impor- Publishers, MPPs, Civil Servants mingling at the tance of community newspa- reception. pers.” The event was capped off cussed issues such as the proposed Rural, by a dinner for the publishers at the Northern and Ethnic Community University Club which featured a Newspaper tax credit and Open meetings roundtable discussion on the future provisions in the proposed changes to the of Community Newspapers with Municipal Act (Bill 130) and found the Murray Skinner from Metroland, MPPs to be quite receptive. Michael Sifton from Osprey, Cam Linda Plumridge, Secretary/Treasurer McKnight from Sun Media and mod- of the Fort Frances Times and OCNA erated by former OCNA president Board member, met with Kenora-Rainy Jim Cumming. All three panelists River MPP Howard Hampton and felt the gave their unique insight into the role Panel discussion at dinner with Jim Cumming as meeting went well. of the Internet in Community MC (right) Mike Sifton from Osprey, Cam “Howard Hampton, responded very Newspapers, the level of involvement McKnight from Sun Media and Murray Skinner newspapers should have in their com- favourably to both items we addressed. from Metroland. 8 OCNA’S NEWSCLIPS • OCTOBER 2006 Ontario Junior Citizen of the Year Award Continued from page 1 while community service; who are ighted to have Tembec and TD contributing while living with lim- Canada Trust as corporate part- itations; who have performed an ners. Both companies have act of heroism; or who are "good demonstrated a strong commit- kids" making life better for others ment to Ontario communities and doing more than is normally through numerous initiatives. expected of someone their age. We look forward to further Nominations will be accepted developing these partnerships." until November 30th. Nomination adds Shari Willerton of the kits are being sent to MP/

OCNA. The strength of our community lies in solid citizens. Here is your MPP offices, Ontario school The Ontario Junior Citizen chance to nominate a young person, aged 6 to 17, who is involved in boards, libraries and municipalities of the Year Awards program is worthwhile community service; who is contributing while living with for distribution. Nomination forms coordinated by OCNA allows Sponsored by: limitations; who has performed an act of heroism; or is a ‘good kid’ may also be downloaded from its member newspapers across who is making life better for others and doing more than is nomally www.ocna.org or the member Web Ontario to recognize young peo- expected of someone their age - help us recognize their contribution. site at members.ocna.org. ple in the communities they Nominations will be accepted until November 30. Should you have any ques- serve. Nomination forms available at www.ocna.org tions about the program, please or 905-639-8720 or contact this newspaper. The program is open to Coordinated by: contact Anne Lannan at Ontario youth, aged 6 to 17, Ontario Junior Citizen Of The Year Awards 905-639-8720, ext. 228. who are involved in a worth- NOMINATE SOMEONE TODAY! Your connection with your community through Junior Citizens Two of OCNA’s goals are to them editorial coverage mark- some community groups, as about your newspaper’s provide programs to member ing their community service well as online through involvement in the program newspapers that they would contributions to their commu- www.ocna.org. and encourage nominations. not be able to provide alone, nities. Your z Nominate someone yourself. and to promote the community OCNA administers this cov- You’ve been writing about newspaper industry to readers eted and respected awards pro- Involvement these great kids all year! Send and advertisers. We take pride gram on behalf of our mem- We ask for member newspaper your nomination by the dead- in accomplishing this through bers, through the generous involvement in the following line of November 30. the Ontario Junior Citizen of contributions of Tembec Inc. ways: the Year Awards program. and TD Canada Trust. We also z Link the Junior Citizen page z Watch for your promotional on the OCNA Web site to your Through this provincial pro- thank our generous Patrons kit in the mail in the next week. gram, individual newspapers who provide printing services own Web site. z Hang the poster in your front z Celebrate when you receive are seen as community leaders for us. Member newspapers office. by promoting the achieve- provide space to promote it to nominations from your com- ments of local youth; our lead- their readers and are involved z Display brochures in your munity and feel proud that you ers of tomorrow. Newspapers in the recognition process. office. have been able to encourage call for nominations from their OCNA also sends promo- z Publish the advertisement the efforts of young people in towns and cities and are able to tional kits with posters, seeking nominations as often your community. recognize each young person brochures and nomination as time permits by the nominated by personally pre- forms to all school boards, November 30 deadline. Questions, please call OCNA at 905-639-8720 ext 228. senting them with a Certificate municipalities, MPP and local z Write article and editorials of Recognition and giving MP offices, library boards, and Ed Henninger of Henninger Consulting Queen’s Park Day would like to provide OCNA members with Continued from page 7 the following services for FREE!! said we should be sure to plan the day as part of our annual programming. At this early stage, I do believe that will be the case.” www.henningerconsulting.com Overall, the day was both fun and useful, and well received. Both OCNA members and those within the • A phone evaluation of your newspaper’s design. government have expressed their hope that this • Answers to questions about your newspaper’s becomes a regular if not annual event. Of course this day could not have been as suc- design. cessful without our generous sponsors Metroland, Sun • Answers to questions on design issues and trends. Media and Osprey. OCNA is grateful for their support. • Answers to questions on type and typography. If you have any concerns or questions or issues in • Answers to questions on color and color use. regard to government relations please contact Gordon • Answers to questions on advertising design. Cameron at 905-639-8720 ext. 239 or e-mail him at [email protected]. OCNA’S NEWSCLIPS • OCTOBER 2006 9 Internet ad spending up 54% By Barbara Shecter low-single digits, while cable Standard Interactive in their media. - Thursday, TV is beginning to post flat national campaigns, he said. In the U.S., TV audience July 27, 2006 results after years of double- The Internet, on which measurement pioneer Nielsen nternet advertising rose digit growth," he said. individual ads still tend to cost Media recently unveiled plans 54% to $562-million last More Canadians go online much less than they do for tra- to begin measuring ratings for year, and is expected to in a given month than in the ditional media, works particu- commercials. And TiVo -- account for nearly 7% of U.S., according to the Internet larly well to promote travel whose technology pioneered the total $12.5-billion Advertising Bureau -- 62% of destinations, jobs and automo- the personal video recorder -- Ispent on advertising in Canada the population compared with biles, say industry players. is rolling out a tool to measure in 2006, according to Internet 57% -- but that has not trans- Proponents of Internet adver- viewing by the second. Advertising Bureau data lated into more per capita tising say a major attraction is Nevertheless, the influ- released yesterday. spending online by advertis- the ability to measure how ence of the Web is evident as Online advertising spend- ers. Paula Gignac, president of long viewers spend with an ad. magazines and even TV shows ing, which was just $50-mil- the bureau, said $27 is spent Unlike magazines, for are beginning to show up lion in 1999, is expected to for every online user in example, which rely largely on online. reach $801-million this year, Canada, compared with $71 in reader surveys to learn who "The forces [of traditional up a further 43% from 2005, the U.S. actually reads an advertise- and online advertising] are said the study, which surveyed One Canadian venture ment, clicks on a Web site can somewhat in competition the top 100 sites selling adver- that appears to be benefitting be easily tracked. today. They won't be so tising and used revenue data from the online advertising "You can measure it, but demarcated in the future," pre- compiled by Ernst & Young. trend is Standard Interactive, that doesn't mean it's good at dicted Mr. Checkeris. "We are bound to see an online music and entertain- launching a new brand of Recent examples of the slowdowns in sectors such as ment network that says the soap," said Doug Checkeris, impact of the Internet include radio and TV" as Internet ad growth of its traffic is drawing president and CEO of The Time Inc.'s decision this week spending approaches $1-bil- in major advertisers. It boasts Media Company, which pri- to close the print version of lion, said Carl Bayard, an ana- 3.2 million unique visitors, up marily places client money in eight-year-old celebrity maga- lyst at Desjardins Securities 570% in 18 months. online ads as a component zine Teen People. Inc. in Montreal who tracks "The aggregated Web larger campaigns that include But Time is maintaining companies that rely on adver- sites and mushrooming audi- traditional media. Teen People's Web site, which tising. ence numbers have really "Clients are largely look- demonstrates the publisher is Traditional advertising is caught the attention of adver- ing for integrated campaigns," following teens online where still growing, but at a slower tisers, shifting budgets from Mr. Checkeris said. celebrity news is plentiful and rate. conventional media buys," For their part, traditional instantly available, observers Mr. Bayard told clients in said Jean-marie Heimrath, media companies are working said. a note yesterday the trend is president of Standard hard to improve the way they Material reprinted with already underway in the Interactive. measure audiences, to make the express permission of United States. "In the U.S., General Motors, Unilever sure advertisers continue to , a radio is struggling to grow [in] and Warner Bros. have all used see the value of established Partnership. Competition Bureau obtains agreement to stop marketing of Econopro, a bogus fuel saving device he Competition ly unaware of any credible sci- a public notice in newspapers; ing representations that are Bureau has filed a entific evidence that could and pay an administrative mon- false or misleading, as well as consent agreement demonstrate that such products etary penalty of $15,000. statements about the perfor- with the can significantly improve fuel The deceptive marketing mance or effectiveness of prod- Competition efficiency." practices provisions of the ucts that are not based on ade- TTribunal to prevent Econoco Under the terms of the Competition Act prohibit mak- quate and proper tests. Inc. and its directors from mak- consent agreement, ing misleading representations Econoco Inc., presi- to the public about the dent Réal Laroche and Econopro, which is marketed former vice-president Without Advertising as a device to save fuel and Claude Tardif, have reduce emissions. agreed to: stop all rep- "Consumers can easily be resentations concern- Nothing Happens! duped by false claims that can ing Econopro or simi- only be assessed by experts lar products for a peri- Brand Management Sales & Support Programs with specialized technical od of 10 years unless knowledge," said Raymond adequate and proper media-pros.com Pierce, Deputy Commissioner tests are carried out; of Competition. "The inform consumers of Toll Free: 877-230-7300 Competition Bureau is current- the agreement through 10 OCNA’S NEWSCLIPS • OCTOBER 2006 technology Two cameras top the list of new hardware for newspapers By Kevin Slimp In September, the Rebel XTi arrived. shifts, begin to pop up in scans. Institute of The XTi is a 10 megapixel camera, up Fortunately, you no longer have to pay an Newspaper from the 8 megapixel Rebel XT and the 6 arm and a leg for a scanner. Technology megapixel Rebel. In addition to the higher If you've been reading this column wo or three very long, you might remember that I times each favour Epson and Canon scanners. Both month, I offer high quality reproduction at afford- speak on the able prices. topic, New This fall, Epson released the V series TechnologiesT for to its Perfection line of scanners. Newspapers. Basically, it's a chance for The Epson Perfection V100 offers a publishers and other folks interested in resolution of 3200 x 9600 (very nice for newspaper technology to learn about the newspapers) and a new slim design with a latest hardware and software for our mar- high rise lid that opens 180 degrees. ket. Finally, I can scan book covers without This week, while preparing to speak having to maneuver the lid! And at $99 on the subject at a conference in US, the V100 is a steal. Pennsylvania, I was impressed by a couple For $50 more, the V350 has a resolu- of new cameras and scanners that would fit Canon 400D-front: The Canon 400D, also tion of 4800 x 9600. Both models offer nicely on the shopping lists of most news- known as the Rebel Xti, offers 10 slide and negative scanning, although I papers. megapixel resolution. wouldn't expect too much in terms of When it comes to cameras, most reproduction quality when scanning a neg- newspapers seem to prefer one of two resolution, the latest model includes a new ative on a desktop scanner. brands, Canon or Nikon. A couple of good dust removal system with anti-static sur- The V series offers higher resolution lenses can cost more than a camera, so it face coatings, low-pass filter vibration and at the same or lower price than its earlier makes sense to stick with cameras that software based dust pattern removal. The models. I suspect Epson has a hit on its work with the lenses you already have. LCD monitor is larger at 2.5 inches, and hands. Recently, Canon released the 400D, the XTi includes an eye proximity sensor also known as the Rebel XTi. It's hard to just below the viewfinder that turns off the believe it's been three years since Canon LCD while you compose your shot. turned the world of photography upside At a price less than $800 US for the down with the Digital Rebel, a camera that body, I expect to see a lot of these new allowed many newspapers to enter the Rebels at newspapers in the near future. SLR world for the first time. For those of you thinking about a new Then in 2005, Canon released the Nikon, you'll be glad to know about the Rebel XT (350D). I was so impressed, I new D80, released in late September. This shelled out $1000 from my own pocket to model replaces the D70, which came out get one of my own. just after the Canon Rebel three years ago. The D70 has been a favorite of many newspapers, both small and large. At $999 US (body only), the D80 boasts a resolution of 10 megapixels. It includes an image processing engine simi- lar to the more expensive D200 and D2X. Like the Rebel XTi, I expect to see a lot of Epson_v350: The new Epson Perfection V these new Nikons at newspapers in the series scanners offer higher resolution at near future. lower prices.

New Epson Scanners Available One added benefit - with these new People often don't realize that scan- cameras and scanner models arriving, it's a Nikon Front: The Nikon D80 replaces the ners only last a couple of years before the sure bet we'll see prices on existing models D70, a favourite of many newspapers for quality begins to suffer. After about two drop. It's a good time to be in the market the past three years. years, dust and noise, along with colour for newspaper hardware. OCNA is looking for a new look for News Clips. If you have ideas/suggestions or would like to give your input please contact Shaba Qureshi at 905-639-8720 ext. 244 or e-mail [email protected] OCNA’S NEWSCLIPS • OCTOBER 2006 11 From the Lending Library CLASSIFIEDS This month's new selection is Looking for that special Ontario author who spe- ‘Secrets of Great interest column to grab cializes in mergers and Rainmakers’ by the best sell- the attention of your acquisitions? Doug ing writer of How to readers? Robbins is your solution. Become a Rainmaker, Jeffrey ‘Vet Talk’ by Dan Watkin Doug writes columns to J. Fox. DVM is what your publica- capture interest. Your cir- tion is looking for. A veteri- culation gleans valuable, Jeffrey gets to the heart of narian with 28 years useful tips regarding buy- the matter, and condenses years of hard-won wisdom experience, Dr. Dan ing and selling a busi- into memorable chapters brings topical and rele- ness. He is a member of guaranteed to increase sales. vant issues to light in a the editorial board of a They've already been manner that is enjoyable GTA newspaper. His fees proven! You'll learn how to and informative. Dr. Dan are nominal. Call Joyce outsmart the competition and offers practical hints and Hansen, Class Act set yourself apart from the tips that your readers will Connections, 905-278- pack. In over 50 interviews find valuable and insight- 0952 today to book Doug. with industry leaders from a ful. Dr. Dan Watkin is a wide variety of fields, you will learn the proven techniques practicing veterinarian liv- and hard-won wisdom that have helped great rainmakers ing in Amherstburg, Spaghetti for Breakfast get ahead, along with his trademark brand of counterintu- Ontario. In addition to by Catherine Cunning- itive insight and commentary that have made his books so practicing veterinary med- ham is an award-winning popular. Among the secrets, you'll find: - Rainmaker icine, Dan is an experi- humour column loved by Mottos- Prepare to Be Lucky- Why Customers Want to enced outdoor writer. He readers of all ages is Give Referrals- Relationships Are Bunk- Take the Word wrote a weekly outdoor available for syndication "Price" Out of Your Vocabulary- The Sales Prioritization column for the Windsor at only $7.00 per col- System. Star for 11 years. His umn.To receive a promo- For a full list of the OCNA Lending Library material, material is also published tional package call 705- please go to regularly in many of the 440-6771 or e-mail: http://members.ocna.org/AFS/Best_Practices/Lending_Libr large outdoor and fishing spaghettiforbreakfast ary/Lending_Library_list.pdf magazines in both the @rogers.com Previously To borrow this or any other publication from the lending United States and published columns can library, please go to Canada including be viewed on-line at http://members.ocna.org/AFS/Best_Practices/Lending_Libr Outdoor Canada, Bob http://www.simcoe.com/s ary/Lending_Library_Orderform.pdf Izumi's Real Fishing c/ alliston/column/v-scv2/ Contact Karen Shardlow at 905-639-8720 Ext. 232 or Magazine, Canadian Laughter is now on the [email protected] Sportfishing, Canadian menu. Order your weekly Sportsman, Muskie serving of Spaghetti for Hunter, Walleye Insider, Breakfast today! the Ohio Outdoor Beacon, Michigan Life 101 Outdoors and In Guaranteed laughs mean Water Cooler Fisherman Magazine. He guaranteed readership. has presented many sem- Give your readers inars at outdoor shows in ANOTHER great reason • Elena Dunn, ComBase’s former President, has accepted a posi- Ontario and Michigan, to open your paper. Life tion as Advertising Director with 24 Hours in Vancouver. and has appeared on sev- 101 by Mark Thrice. E- • Cindy Laundry, staff reporter at the Mid-North Monitor for the past eral T.V. shows. For syn- mail: jhollingsworth@ six years, is leaving. dication rates and infor- bowesnet. com. mation contact: Dan Watkin at DON’T FORGET TO FORWARD [email protected]. THIS EDITION OF NEWS CLIPS Looking to improve TO EVERYONE IN YOUR your sales? Buying & Selling Have your sales fizzled? OFFICE OR PRINT A FEW A Business Column Light a fire under COPIES AND POST THEM ON Are you looking for your sales team. YOUR BULLETIN BOARD. punchy articles from an acquireyourfire.com 12 OCNA’S NEWSCLIPS • OCTOBER 2006

OCNA 2006 Webinar Training Calendar

At OCNA we understand the challenges facing Community Newspapers when it comes to providing high quality training for their staff. In keeping our commitment to support the continuous improvement of Community Newspapers we have developed a training program that is accessible without leaving the office.

OCNA proudly presents the following 1-hour Lunch & Learn topics:

OCTOBER 4th - EDITORIAL SESSION - Newsroom Legal Issues

OCTOBER 18th - MANAGEMENT SESSION – Employee Performance Management

NOVEMBER 1st - EDITORIAL SESSION - Editorial Writing Skills

NOVEMBER 15TH – MANAGEMENT SESSION – Understanding Health & Safety Legislation

DECEMBER - PRODUCTION - Production tips and tricks when working with Adobe

All you need to attend each session is a phone and a computer with Internet access!

Date: First Wednesday of each month Time: 12:00 p.m. noon – EST Cost: $55 per session (use a speakerphone and one computer and you can train as many staff as you like for one low price.) Optional Discount Rate: Sign up for 4 sessions and the cost is $195!

If you are interested in registering, please contact Karen Shardlow at 905 639 8720 ext. 232 or send an e-mail to [email protected] with the following information:

1. Name of your newspaper (with billing address) 2. Contact name (and the approximate number of participants who will be on the call) 3. e-mail address & telephone number

Cancellations are permitted without penalty 5 or more business days prior to the start of the Webinar session. Individuals who cancel their session less than 5 business days prior to the session will be charged the full amount.

OCNA TEAM OCNA OFFICERS Anne Lannan, Member Services Manager; Todd Frees, Mike Williscraft, President, Niagara This Week; Rick Controller; Lucia Shepherd, Accounting/CNRIE; Karen Shaver, First Vice-President, Cornwall Seaway News; Published monthly by the Shardlow, Member Services Coordinator; Nancy Burman, Abbas Homayed, Second Vice-President, Sudbury Ontario Community Newsprint; Lynn Fenton, Carolyn Press, Minna Schmidt, Northern Life; Linda Plumridge, Secretary/Treasurer, Newspapers Association Sean Lind, Erica Leyzac, Ad*Reach; Carol Lebert, Sales Fort Frances Times; Dave Armstrong, Past President, Coordinator; Ian Youseman, IT Technician; Gordon New Liskeard Temiskaming Speaker. 3050 Harvester Rd. Ste 103 Cameron, Government Relations Associate; Shaba Qureshi, Burlington, Ontario, Communications Coordinator; Wendi Krulicki, Human OCNA DIRECTORS L7N 3J1 Resources Associate; Shari Willerton, New Business Keith Roulston; Blyth/Brussels Citizen; Dave Sykes, Tel: (905) 639-8720 Fax: (905) 639-6962 Development Coordinator, Susana Czyrnek, Accounting Goderich Signal-Star; Peter Winkler, Metroland http://www.ocna.org Coordinator Southwest Division; JT Grossmith, Alexandria Glengary E-mail: News; Cam McKnight, Tillsonburg News; Tim Dundas, [email protected] NewsClips Editor: Shaba Qureshi Osprey Media; Don MacLeod, Osprey Media