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AWS Elemental Mediastore Mediatailor Media-Optimized Personalization Storage and Origin and Monetization Devices

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AWS Elemental Mediastore Mediatailor Media-Optimized Personalization Storage and Origin and Monetization Devices Livestreaming in the Age of E-Sports Simon Lee Business Development Manager [email protected] © 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark Table of Content Social Media Platform for Gamers – Twitch Managing a Video platform – AWS Elemental Media Services © 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark THE RISE OF E-SPORTS • The total revenue of the eSports industry in 2015 was between $325m and $400m, & tops $1b in 2019 • Many prominent media companies launch eSport divisions to address the market • Comcast • Partner with SK Telecom to launch T1 Entertainment and Sports • Building $50m Esports Arena in Philadelphia, PA • Viacom • Launching NickX eSports tournament platform • Disney • Overwatch League on ESPN1, ESPN2, ABC and Disney XD • Acquired majority stake in BAMTech • Amazon Purchased Twitch https://www.reuters.com/article/us-videogames-outlook/global-esports-revenues-to-top- 1-billion-in-2019-report-idUSKCN1Q11XY © 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark © 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark WHAT IS TWITCH - CREATE A FAN BASE! • Leading Social Video Platform for Gamers • Helps to build strong communities for your game • Leverage entertaining players to spread adoption • Is this game worth getting? • How do I get better at this game? 100M+ unique viewers / month 106 minutes / person / day 2.1M peak concurrent viewers Nearly 1/2 of Twitch users spend 20+ hrs/week on Twitch © 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon ConfidentialTrademark and Trademark DESIGN FOR VIEWER INTERACTION 2 1 3 Broadcaster Game Audience © 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon ConfidentialTrademark and Trademark TWITCH INTEGRATION Twitch ChatPlay Allows viewers to type chat commands to influence game Twitch JoinIn Broadcasters can invite viewers into their game SUMMIT © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. SUMMIT © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. SUMMIT © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. SUMMIT © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. © 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon ConfidentialTrademark and Trademark AWS Elemental Media Services Transport, Process, Package, Originate, Monetize © 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Traditional industry chain IS RIGID & YET FRAGILE © 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved. 15 TheCloud industry reconnects is reorienting you with aroundyour audience the viewer QualityShift MobilityAgility ResiliencyPersonal ReliabilityQuality ScalabilityReliable © 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved. 16 Video streaming applications at a glance Originate source Prep, process and protect (e.g. Deliver content via content (live feed or DRM, watermark) content Amazon CloudFront VOD files) using AWS Media Services © 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved. 17 Video application use cases Public Sector Live & VOD Event Pay TV Classroom Gaming © 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved. 18 How to build your video workflows on AWS Native Partner Managed AWS Media Solutions Media2Cloud Live Streaming on AWS VOD on AWS © 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved. 19 Build from native AWS Services Storage Compute Database Networking © 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved. 20 Build with an AWS Media Partner © 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved. 21 Build with AWS Managed Services AWS AWS Amazon S3 Amazon EC2 AWS Elemental Amazon Elastic Amazon Amazon AWS AWS Elemental Storage Gateway Direct Connect MediaConvert Transcoder Polly Comprehend Step Functions MediaTailor AWS S3 Transfer Acceleration Amazon Glacier Amazon VPC AWS Elemental Amazon RDS Amazon Amazon Amazon SQS Amazon Snowball MediaLive Machine Learning Translate CloudFront AWS AWS Elemental Amazon EBS Lambda AWS Elemental Amazon Amazon Amazon Amazon SNS AWS WAF Import/ Export MediaConnect MediaPackage DynamoDB Lex Transcribe Amazon EFS AWS Elemental Amazon Amazon Route 53 MediaStore Rekognition CloudSearch Ingest/Create Store Process Deliver © 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved. 22 AWS Elemental Media Services Live Video Workflow AWS AWS Elemental Amazon Elemental MediaConnect AWS Elemental AWS Elemental MediaLive MediaPackage CloudFront Live Live Video Live Channel Origination and On-Premises Encoding Transport Live Video CDN Source Processing JIT Packaging AWS Elemental AWS Elemental MediaStore MediaTailor Media-Optimized Personalization Storage and Origin and Monetization Devices Video On-Demand Workflow Amazon S3 AWS Elemental AWS Step Amazon S3 Amazon MediaConvert Functions CloudFront Media Source Storage File-Based Workflow VOD Origin CDN Files Video Processing © 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved. 23 AWS MEDIA SERVICES INTRODUCTION AWS Elemental MediaLive Live encoding service AWS Elemental MediaPackage Video origination and just-in-time packaging service AWS Elemental MediaStore Media Focused AWS services Media-optimized origin service ▪ Building blocks which form the foundation AWS Elemental MediaConvert for cloud-based video workflows File-based video processing service ▪ When combined with other AWS services, AWS Elemental MediaTailor offer a complete solution for processing Server-side ad insertion to enable content personalization and monetization and delivery of live or on-demand video AWS Elemental MediaConnect content in the AWS cloud High-quality transport service for live video SUMMIT © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. AWS Video Streaming Solutions One-Click Launch Accelerate Revenue Launch a fully-tested solution in your Get started with your project quickly and AWS account with one click start monetizing your content Well-architected Agility Rely on the architecture as it reflects Save the resources of developing a AWS best practices solution from the beginning Scalability Use the framework and available guides to expand the solution based on your needs © 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved. 25 Live video streaming on AWS solution Just-in-Time package of the Global Distribution for the HLS, Ingest the live feed and transcodes into MediaLive output into HLS, DASH DASH and MSS versions of the multiple bitrate HLS and MSS live stream AWS Elemental AWS Elemental Amazon MediaPackage CloudFront Live Channel MediaLive Source Origination and Live Video Content Delivery Network Processing JIT Packaging Multiple OTT Devices Playback for the live stream supported on multiple devices Amazon Amazon S3 S3 Demo HLS Demo Player Dual Ingest Support Source Stream Preview Features • Support for RTP, RTMP, and HLS inputs • Leverages the highly available and scalable • Dual input and built-in redundancy features of AWS Elemental MediaLive and MediaPackage • Multiple variable bitrate outputs from 1080p through 270p • Leverages Amazon CloudFront for Global distribution. • HLS, DASH, and MSS outputs • Automated deployment through CloudFormation and AWS Lambda © 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved. 26 PAC-12 Network ▪ New Cloud Live, VOD, and Monetization Workflows at Scale Problem Statement Use of AWS Business Benefits Creating new live, VOD, and monetization • AWS Elemental MediaLive to create • Live, linear encoding for 7 workflows at low cost to enable greater agility, 9 renditions and MediaPackage for linear channels for Pac-12, flexibility, and experimentation alongside aging origin and hot failover showcasing over 850 live master control infrastructure, hindering content • AWS Elemental MediaTailor for events production and distribution dynamic ad insertion handling • Delivered with small devops SCTE-35 and SCTE-104, integrating team to stand up entire live from various ad servers linear workflow • Direct Connect to connect 100 • Standardizing workflows for stadiums and venues, S3 and consistently high video quality Glacier for syndication to partners at scale and permanent archive of recorded • Enables fast prototyping content encouraging innovation and content creation © 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved. 31 Summary: Cloud transformation of the industry ▪ Cloud enables innovative on-demand applications and new ways of consuming live television ▪ Drive down costs ▪ Optimize workflows ▪ Unify video headends ▪ Connect with viewers at massive scale ▪ AWS Media Services video capabilities allow customers to build larger and more complete media workflows from within the AWS console (traditional, serverless, ML/AI) ▪ Media technologists have a better toolset to innovate ▪ Expanding audiences with global reach © 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved. 32 How can you get started? View our documentation for an implementation guide, architecture diagrams, and more! Now: Click – Deploy – Stream! To learn more, visit aws.amazon.com > answers > media-entertainment. © 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved. 33 Simon Lee [email protected] © 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark.
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