AWS Elemental Mediastore Mediatailor Media-Optimized Personalization Storage and Origin and Monetization Devices

Livestreaming in the Age of E-Sports

Simon Lee Business Development Manager simonhl@amazon.com

Social Media Platform for Gamers – Twitch Managing a Video platform – AWS Elemental Media Services

© 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark THE RISE OF E-SPORTS • The total revenue of the eSports industry in 2015 was between $325m and $400m, & tops $1b in 2019 • Many prominent media companies launch eSport divisions to address the market • Comcast • Partner with SK Telecom to launch T1 Entertainment and Sports • Building $50m Esports Arena in Philadelphia, PA • Viacom • Launching NickX eSports tournament platform • Disney • Overwatch League on ESPN1, ESPN2, ABC and Disney XD • Acquired majority stake in BAMTech • Amazon Purchased Twitch

https://www.reuters.com/article/us-videogames-outlook/global-esports-revenues-to-top- 1-billion-in-2019-report-idUSKCN1Q11XY

© 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark © 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark WHAT IS TWITCH - CREATE A FAN BASE!

• Leading Social Video Platform for Gamers • Helps to build strong communities for your game • Leverage entertaining players to spread adoption • Is this game worth getting? • How do I get better at this game? 100M+ unique viewers / month 106 minutes / person / day 2.1M peak concurrent viewers Nearly 1/2 of Twitch users spend 20+ hrs/week on Twitch

1 3

Broadcaster

Game Audience

Twitch ChatPlay Allows viewers to type chat commands to influence game

Twitch JoinIn Broadcasters can invite viewers into their game

SUMMIT © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. SUMMIT © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. SUMMIT © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. SUMMIT © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. © 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon ConfidentialTrademark and Trademark AWS Elemental Media Services

Transport, Process, Package, Originate, Monetize

QualityShift

MobilityAgility ResiliencyPersonal

ReliabilityQuality ScalabilityReliable

Originate source Prep, process and protect (e.g. Deliver content via content (live feed or DRM, watermark) content Amazon CloudFront VOD files) using AWS Media Services

Public Sector Live & VOD Event

Pay TV Classroom Gaming

Native Partner Managed

AWS Media Solutions

Media2Cloud Live Streaming on AWS VOD on AWS

Storage Compute Database Networking

AWS AWS Amazon S3 Amazon EC2 AWS Elemental Amazon Elastic Amazon Amazon AWS AWS Elemental Storage Gateway Direct Connect MediaConvert Transcoder Polly Comprehend Step Functions MediaTailor

AWS S3 Transfer Acceleration Amazon Glacier Amazon VPC AWS Elemental Amazon RDS Amazon Amazon Amazon SQS Amazon Snowball MediaLive Machine Learning Translate CloudFront

AWS AWS Elemental Amazon EBS Lambda AWS Elemental Amazon Amazon Amazon Amazon SNS AWS WAF Import/ Export MediaConnect MediaPackage DynamoDB Lex Transcribe

Amazon EFS AWS Elemental Amazon Amazon Route 53 MediaStore Rekognition CloudSearch

Ingest/Create Store Process Deliver

Live Video Workflow AWS AWS Elemental Amazon Elemental MediaConnect AWS Elemental AWS Elemental MediaLive MediaPackage CloudFront Live Live Video Live Channel Origination and On-Premises Encoding Transport Live Video CDN Source Processing JIT Packaging

AWS Elemental AWS Elemental MediaStore MediaTailor Media-Optimized Personalization Storage and Origin and Monetization Devices

Video On-Demand Workflow Amazon S3 AWS Elemental AWS Step Amazon S3 Amazon MediaConvert Functions CloudFront Media Source Storage File-Based Workflow VOD Origin CDN Files Video Processing

AWS Elemental MediaLive Live encoding service AWS Elemental MediaPackage Video origination and just-in-time packaging service AWS Elemental MediaStore Media Focused AWS services Media-optimized origin service ▪ Building blocks which form the foundation AWS Elemental MediaConvert for cloud-based video workflows File-based video processing service ▪ When combined with other AWS services, AWS Elemental MediaTailor offer a complete solution for processing Server-side ad insertion to enable content personalization and monetization and delivery of live or on-demand video AWS Elemental MediaConnect content in the AWS cloud High-quality transport service for live video

One-Click Launch Accelerate Revenue Launch a fully-tested solution in your Get started with your project quickly and AWS account with one click start monetizing your content

Well-architected Agility Rely on the architecture as it reflects Save the resources of developing a AWS best practices solution from the beginning

Scalability Use the framework and available guides to expand the solution based on your needs

Just-in-Time package of the Global Distribution for the HLS, Ingest the live feed and transcodes into MediaLive output into HLS, DASH DASH and MSS versions of the multiple bitrate HLS and MSS live stream

AWS Elemental AWS Elemental Amazon MediaPackage CloudFront Live Channel MediaLive Source Origination and Live Video Content Delivery Network Processing JIT Packaging Multiple OTT Devices Playback for the live stream supported on multiple devices

Amazon Amazon S3 S3

Demo HLS Demo Player Dual Ingest Support Source Stream Preview

Features • Support for RTP, RTMP, and HLS inputs • Leverages the highly available and scalable • Dual input and built-in redundancy features of AWS Elemental MediaLive and MediaPackage • Multiple variable bitrate outputs from 1080p through 270p • Leverages Amazon CloudFront for Global distribution. • HLS, DASH, and MSS outputs • Automated deployment through CloudFormation and AWS Lambda

▪ New Cloud Live, VOD, and Monetization Workflows at Scale

Problem Statement Use of AWS Business Benefits Creating new live, VOD, and monetization • AWS Elemental MediaLive to create • Live, linear encoding for 7 workflows at low cost to enable greater agility, 9 renditions and MediaPackage for linear channels for Pac-12, flexibility, and experimentation alongside aging origin and hot failover showcasing over 850 live master control infrastructure, hindering content • AWS Elemental MediaTailor for events production and distribution dynamic ad insertion handling • Delivered with small devops SCTE-35 and SCTE-104, integrating team to stand up entire live from various ad servers linear workflow • Direct Connect to connect 100 • Standardizing workflows for stadiums and venues, S3 and consistently high video quality Glacier for syndication to partners at scale and permanent archive of recorded • Enables fast prototyping content encouraging innovation and content creation

▪ Cloud enables innovative on-demand applications and new ways of consuming live television ▪ Drive down costs ▪ Optimize workflows ▪ Unify video headends ▪ Connect with viewers at massive scale ▪ AWS Media Services video capabilities allow customers to build larger and more complete media workflows from within the AWS console (traditional, serverless, ML/AI) ▪ Media technologists have a better toolset to innovate ▪ Expanding audiences with global reach

View our documentation for an implementation guide, architecture diagrams, and more!

Now: Click – Deploy – Stream!

To learn more, visit aws.amazon.com > answers > media-entertainment.