Prime Day Is Happening on October 13 - 14

Prime Day is October 13 - 14 No images? Click here

It's official: Prime Day is happening on October 13 - 14. All of us have been making educated guesses, but here it is straight from the source. Amazon is also running promotional deals at Whole Foods in tandem with the online sales event, continuing their mission to gain ground in grocery.

It's a known fact that there's a "halo effect" of increased overall retail sales during Prime Day. To capitalize on this, Walmart and Target are planning their own sales to coincide with the event, and this compressed timeline should kick start the holiday sales season way earlier than usual.

When's the last time you bought anything online that had zero reviews? That's what I thought. The latest guide on our website looks at two Amazon review generation programs: Amazon Vine and the Early Reviewer Program.

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The Amazon-iverse

This week, the Bezos machine also revealed Amazon One, a new biometric technology for brick and mortar stores that scans your palm for payment. It's a good time to go contactless; I wonder when Walmart will reveal its version.

eMarketer recently reported that Amazon Music will increase its monthly listenership by 18.5% this year to 45.8 million. They forecast that Amazon Music will surpass Pandora in monthly listeners by 2023.

Last week we talked about Amazon rebranding Twitch Prime to Prime Gaming. This week, they revealed Luna, a cloud gaming service that aims to compete with Google and Microsoft. Luna is a new approach to cloud gaming -- it doesn't require any hardware except for a controller. Let the games begin!

Julie Weitzner, EVP, Growth and Partnerships Kavita Cariapa, SVP, E-Commerce Laura Kaplan, VP, Strategy Kay Bernadas, Content and Communications

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