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KULL & CONSULTANTS - DIE BERATUNG

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social media strategies & workshops

Playing the newest games anywhere at any time, on any device. Access to a vast library of titles such as the latest FIFA edition or a Role-Playing Game like Assassin's Creed. And all this without an expensive console that could cost up to 600€. makes this possible. Streaming games is the latest development in the game world that is on of making it big.

What is cloud gaming? What do you need to

Cloud gaming works similar to streaming a TV game in the cloud? show or movie with, for example, or Prime Video. You access the sound and imagery directly over the without Sounds pretty amazing, right? And even downloading the whole game on your mobile better: there's not much needed to start device or computer. The game is stored on a cloud gaming. Most computers, mobile server, also called the 'cloud'. With cloud devices, tablets, and smart TVs are perfectly gaming, you can stream the game to your capable of playing the latest and greatest screen directly from the cloud. At the same time, games in the cloud. You might want to invest your device will rapidly upload your actions back in a controller though. Essential for cloud to the server. That's what happens in the gaming is a fast and stable internet background when you play a in the connection. A connection that isn't choppy, cloud! lagging, or slow. If your internet starts to sputter, then so will your game. Justwhen Advantages of cloud gaming you're about to start that epic attack in PlayerUnknown'sBattlegrounds, your game Do you want to play that game everyone is starts lagging, and your team is slaughtered. talking about? But you don't want to buy an Go figure! Stadia and expensive console or upgrade your computer? recommend an internet connection of more That is the main advantage of cloud gaming. You than 10 megabits per second (Mbps) and 35 stream the game through the server on which Mbps for high-resolution 4k streaming. Here the game is stored. Meaning you can play any the mantra is;the more, the better. Do an game, no matter how graphically intensive it is, internet speed check here: https://fast.com/. on any device. Another advantage: you can play So you can make sure your attacks don't the same game anytime,anywhere, as long as one bit! It's also important to keep in mind you're connected to the internet. Started a game that video game streaming can use up to 10 of on your computer, but have gigabytes of data per hour of streaming. to leave soon? On the go, you can finish the Check with your internet or mobile provider game on your mobile device. for data caps and limitations on usage. FIND OUT MORE WWW.KULLCONSULTANTS. DE

CLOUD GAMING: social media strategies WHAT'S AVAILABLE? & workshops

Even though cloud gaming is still in its infancy, there are already a few providers available or gearing up to be ready soon. Let's check a few of them below.

Google Stadia: the Amazon Luna gamechanger for streaming Amazon is well known for being an e-commerce games? giant, but it does much more than that. Amazon, with its Prime Video service, is one of the biggest players in the video streaming business. Also, This new cloud gaming-platform from Google is since 2014, Amazon is the owner of . On the very first publicly available offering in the this live streaming platform, millions of people cloud game world. Although Google is a gaming stream their gameplay and more. industry newbie, its offering packs a punch. If your device supports YouTube or works with a With the launch of Luna, Amazon wants to Google Ultra, it also works with conquer the cloud gaming market as well. Luna . Thus, the service works on many will work on computers, the Fire TV, and will different devices. support web-apps on iPhone and iPad. Android support will arrive later. For the time being, Luna Stadia comes in a free version and a Pro version, is in early-access-only phase and exclusively which costs €9,99 a month. With both versions, available in the US. you can buy individualgames to stream. With the Pro version, you get access to a growing Despite this, Luna offers a different approach to library of games that includes Google's self- Stadia that should not be underestimated. published games such as 2: The Instead of buying individual games, Luna works Collection. For €99, you can buy Stadia Premier; with 'channels'. At launch, the Luna+channel this includes a controller, Chromecast Ultra, and includes more than 100 games that are playable 3 months access to Stadia Pro. You can use for $5,99 a month. For even more games, Stadia with any other controller as well. Amazon cooperatedwith and launched promise? A 4K high-resolution gaming the Ubisoft+ channel, includinggames such as experience without any lag. With this image Assassin's Creed Valhalla and : quality, you can see every detail in the game, Legion. In the future more such game from FIFA soccer players' shoelaces to a slightly studio/maker channels will come out. Amazon is damaged front wing in F1 2020. even working on its own games, starting with the Massive Multiplayer Role-Playing GameNew Check it out here: https://stadia.google.com/ World: Aeternum Awaits. FIND OUT MORE WWW.KULLCONSULTANTS. DE

social media strategies & workshops The Luna controller costs $49,99 and is directly connected to Wi-Fi. Switching from device to device is extremely easywithout you needing to connect the controller again if you switch from your TV to your computer. Amazon calls this Cloud Direct, and it should also reduce the lag between the action you take and the actual in- game action to a minimum. Like Stadia, Luna also supports any other controllers, as well as a regular mouse and keyboard. Check it out here: https://amazon.com/luna

Project xCloud/Xbox Game The future

Pass Game streaming is up and coming. With Google Stadia and Amazon Luna, this phenomenon Heavy game-industry weight is also seems to gain momentum rapidly. Playing your active in the cloud gaming world. During the favorite games anytime and everywhere, gaming convention in 2018, Microsoft without lag and expensive console or computer: announced the project and has since added it to it's looking to become a reality soon. Maybe in a its existing Game Pass service. For €12,99 a few years, it will be the rule rather than the month, you can play a library of 100 games on exception? Only time will tell. One thing we your Xbox console, computer,or Android phone. know for sure; the 'old-fashioned' game console Games will continuously be added or removed has a significant new challenger. from the service. The main difference is that it is not a pure cloud gaming service such as Stadia and Luna. To play games on your TV, you'll still need to purchase an Xbox, starting at €299,99 for the Series S, on which you download the games. Only on Android phones and tablets can you enjoy game streaming.

Check it out here: https://www.xbox.com/en- us/xbox-game-pass

Article by Bojan Sandhaus for Kull & Consultants Unter den Linden 10 10117 Berlin Tel.: 030/700140-493