Interim Results Presentation 5Th December 2016 Today’S Agenda

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Interim Results Presentation 5Th December 2016 Today’S Agenda Interim Results Presentation 5th December 2016 Today’s agenda 1. Business Highlights - Michael Bruce 2. Financial Highlights - Neil Cartwright 3. Strategic Overview - Michael Bruce 4. Summary No. 1 Winner Winner Shortlisted Shortlisted Startups 100 List Tech Business of the Year 2015 Innovative Company of the Year Innovative Business of the Year 2015 Business of the Year 2014 2 1. Highlights 3 Business Highlights A sale agreed every 16 minutes Revenue up 159% 24 hours a day1 H1 2017 UK profitable at Local Property Experts Current SSTC increased by Sold and completed on adjusted EBITDA level pipeline £0.3 m 119% £2.589bn £2.521 bn (H1 2016: (£(6.0m)) to 329 (H1 2016: 150) (FY 16: £2.766bn) Monthly run rate Conversion from Online market share 17,424 sales agreed instruction to increased to instructions October 2017 sale agreed over 3 2 63% in H1 2017 2,823 78% (H1 2016: 41%) Most reviewed estate agent Average of Purplebricks Number of LPE's in the UK with over awarded share options 4 1.45m Australia 10,580 monthly visits to our trading better than 176 reviews on Trustpilot UK regional launch Over 10,000 rated 'Excellent' website (2016: 0.44m) 1Based on sales agreed in October 2016. 2Percentage of sale agreed to instructed from 16th May 2016 to 15th November 2016. This may represent the minimum conversion assuming those properties still on the market sell hereafter. 3Quarter ending 1st October 2016 - Rightmove Data. 4As of 31st November 2016. 4 2. Financial review 5 Financial Highlights Group revenue growth Group Gross profit Adjusted Group Adjusted Group 1 EBITDA EBITDA1 +159% +154% pre marketing costs to £18.7m to £10.4m (£2.2m) (H1 2016: £7.2m) (H1 2016: £4.1m) (H1 2016: (£6.0m)) £5.5m Group loss before The basic and AverageUK revenue revenue per tax reduced to diluted loss per share m instructiongrowth +154% up 13% to decreased to £29.1 (£2.8m) Cash £18.3m (£0.01) (H1 2016: £9.7m) £937 (H1 2016: (£6.4m)) (H1 2016 rebased: (£0.03)) (H1(2015: 2016: £829) £7.2m) Average revenue per Adjusted Adjusted EBITDA Loss before tax instruction up 20.6% EBITDA - UK Pre marketing - UK - UK reduced to 2 £1,000 £0.3m £6.9m (£0.3m) (H1 2016: £829) (H1 2016: (£6.0m)) (H1 2016: £0.6m) (H1 2016: (£6.4m)) 1Defined by the Group as (loss)/profit before tax, depreciation, amortisation, net non recurring fund raising / IPO costs and share based payment charges.2 Actual number £1,000.06p 6 Income statement - UK UK • Strong topline growth at 154% vs. H1 2016 H1 2017 H1 2016 • H1 2017 revenue of £18.3m vs. FY 2016 revenue at £18.6m £m £m Revenue 18.3 7.2 • Gross profit improvement of +149% to £10.2m (H1 2016: £4.1m) Cost of sales (8.1) (3.1) Gross Profit 10.2 4.1 • Operational gearing continues to improve: Administrative expenses (3.8) (3.8) - H1 2017 overhead and marketing costs at H1 2016 levels but Sales and marketing costs (6.6) (6.6) delivered scaling of growth of sales instructions Operating loss (0.3) (6.4) • Adjusted EBITDA profit of £0.3m for H1 2017 vs. H1 2016 Finance expenses 0.0 0.0 £6.0m loss Loss before tax (0.3) (6.4) Taxation 0.0 0.0 • Initial tranche of share options granted to LPE's in June 2016, Loss for the period (0.3) (6.4) further awards in December 2016 Reconciliation of Operating Profit to Adjusted EBITDA Operating loss (0.3) (6.4) Less: Depreciation and amortisation 0.2 0.1 EBITDA (0.1) (6.3) Less: Share based payments charge 0.4 0.3 Adjusted EBITDA 0.3 (6.0) Notes 1. Adjusted EBITDA is defined by the Group as loss/profit before tax, depreciation, amortisation, net finance costs and Share based payments charge. 2. Certain financial data have been rounded. As a result of this rounding, the totals of data presented in this document may vary slightly from the actual arithmetic totals of such data. 7 Income statement - Australia AUS • Operational set up, infrastructure, recruitment and training H1 2017 H1 2016 spring/summer 2016 £m £m • Trading commenced with our first instruction on Revenue 0.4 0.0 th 12 September 2016 Cost of sales (0.2) 0.0 Gross Profit 0.2 0.0 • H1 2017 revenue £0.4m after 7 weeks (£0.57m and $1.08m AUD)1 Administrative expenses (1.7) 0.0 Sales and marketing costs (1.0) 0.0 • Two initial launches: Operating loss (2.5) 0.0 - Queensland Finance expenses 0.0 0.0 - Victoria Loss before tax (2.5) 0.0 Taxation 0.0 0.0 • 50 LPEs recruited and operational by calendar year end Loss for the period (2.5) 0.0 • Business growing more quickly than the UK business at the same point in its evolution Reconciliation of Operating Profit to Adjusted EBITDA Operating loss (2.5) 0.0 Less: Depreciation and amortisation 0.0 0.0 EBITDA (2.5) 0.0 Less: Share based payments charge 0.0 0.0 Adjusted EBITDA (2.5) 0.0 Notes 1. Total instruction fees in period. £0.4m revenue as properties are live. Remainder of revenue will be recognised when properties list go live. Certain financial data have been rounded. As a result of this rounding, the totals of data presented in this document may vary slightly from the actual arithmetic totals of such data. 8 Income statement Consolidated • Consolidated Group revenue of £18.7m to H1 2017 vs. £7.2m for H1 2017 H1 2016 H1 2016 (+159%) £m £m • Group gross profit increase of 154% to £10.4m (H1 2016: £4.1m) Revenue 18.7 7.2 Cost of sales (8.3) (3.1) • Loss in H1 2017 driven predominantly by investment in Gross Profit 10.4 4.1 Australian operation Administrative expenses (5.5) (3.8) Sales and marketing costs (7.7) (6.6) Operating loss (2.8) (6.4) Finance expenses 0.0 0.0 Loss before tax (2.8) (6.4) Taxation 0.0 0.0 Loss for the period (2.8) (6.4) Reconciliation of Operating Profit to Adjusted EBITDA Operating loss (2.8) (6.4) Less: Depreciation and amortisation 0.2 0.1 EBITDA (2.6) (6.3) Less: Share based payments charge 0.4 0.3 Adjusted EBITDA (2.2) (6.0) Notes 1. Adjusted EBITDA is defined by the Group as loss/profit before tax, depreciation, amortisation, net finance costs and Share based payments charge. 2. Certain financial data have been rounded. As a result of this rounding, the totals of data presented in this document may vary slightly from the actual arithmetic totals of such data. 9 Revenue growth driven by international rollout and LPE recruitment £M 20 • Total revenue growth of £11.5m in H1 2017 vs. H1 2016 (159%), fuelled by strong increase in UK instructions volume 0.4 AUS 18.3 UK • UK revenue growth of 154% to £18.3m as a consequence of: 16 - LPE recruitment up 119% to 329 operational by October 2016 vs. 150 in October 2015 - Continued development of product base to include premium listings, Scottish home reports and surveys 12 1 Growth of • Average revenue per instruction increased by 20.6% to £1,000 159% (H1 2016: £829) • UK revenue includes c £1.1m of lettings revenue for H1 2017 8 (H1 2016: £0.3M) 7.2 UK • UK instruction deferred revenue of c £970K at 31st October 2016 • Australian orders of £0.57m2 ($1.08m AUD) in c. 2 months after launch 4 0 Notes H1 2016 H1 2017 1. All recognised estate agency sales revenue as a percentage of recognised instructions in period (actual £1,000.06p) 2. Instructed but the property is yet to go live. £7.2m £18.7m 10 Gross Profit £M 56.4% 12 55.5% • Group gross margin at 55.5% in H1 2017 • Very slight reduction in margin as a consequence of: 10 - Modest dilution effect of Australian launch margins at c. 49.7% 0.2 AUS - Mix of revenue from UK products vs. FY 2016 10.2 UK - Introduction of Scottish home reports at pass through rates 8 - Increase in London instructions relative to FY 2016 mix • Minor price increase in late September 2016 with no effect on sales instructions volumes 6 4.1 4 2 0 H1 2016 H1 2017 Gross profit GM 11 UK sales growth outpacing cost investment UK • H1 2017 admin expenses in line with H1 2016 at £3.8m H1 2017 H1 2016 Growth • Operation leverage continues to develop with overhead of (£m) (£m) 20.8% of revenue – down from 52.7% in H1 2016 Sales and marketing costs 6.6 6.6 0.0% % of sales 36.3% 92.4% • In line with guidance these will increase in H2 2017 due to further investment in Data Sales Unit and Solihull premises Administration costs 3.8 3.8 0.0% % of sales 20.8% 52.7% • Overhead costs include £400K of share based payments which will increase significantly in H2 2017 in line with new awards Total expenses 10.5 10.4 0.0% • Sales and marketing costs were in line with H1 2016 at £6.6m, but as a percentage of sales decreased to 36% (2016: 92%) Evolution of administration costs and sales and marketing expenses as a % of sales 200 Administration costs Sales and marketing 92.4% expenses 100 52.7% 36.30% 20.9% H1 2016 H1 2017 12 Cost contribution analysis - Australia Australia • Establishment of and investment in operation to enable H1 2017 H1 2016 Growth trading to commence with our first instruction on 12th (£m) (£m) September 2016 Sales and marketing costs 1.0 0.0 100.0% • Establishment of national HQ in Sydney % of sales 240.0% 0% • A number of UK staff transferred to Australian operation Administration costs 1.7 0.0 100.0% to preserve the Purplebricks culture and to drive the % of sales 407.1% 0% launch forward • High profile launch of Queensland and Victoria territories Total expenses 2.7 0.0 100.0% with new media created for TV, radio and digital channels 13 Group cash flow statement Consolidated • Strong working capital management continues H1 2017 H1 2016 • Working capital movements aided by: £m £m - Clients paying fees on instruction Adjusted EBITDA (2.2) (6.0) - Continued use of deferred payment option provided by Close Brothers Movement in working capital 1.2 1.3 - Supplier credit facility post listing • Investment in eZie platform to launch Australia and new Net cash flow from operations (1.0) (4.7) products in H1 2017 Cash flow from investment activities (0.9) (0.2) • No corporation tax payments in 2017.
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