I can honestly say the service I received from Emma and was fantastic. It was exactly what I had hoped for - the personal service of the high street (better in fact) but also far more convenient, not to mention a fraction of the price. Caitlin McLoughlin

End of Year Results Presentation 16th June 2016 Today’s agenda

1. Business Highlights - Michael Bruce

2. Financial Highlights - Neil Cartwright

3. Strategic Overview - Michael Bruce

4. Summary

No. 1 Winner Winner Shortlisted Shortlisted Startups 100 List Tech Business of the Year 2015 Innovative Company of the Year Innovative Business of the Year 2015 Business of the Year 2014

2 1. Highlights

3 Business Highlights

Revenue up 448%

Local Property Experts Every Local Property Sold and Current SSTC increased by Expert to be granted completed on share options pipeline 159% on a long term £2.766 bn £1.697 bn to 205 (2015: 79) incentive scheme (2015: £832m)

Ended year with Current monthly rate Conversion from Average period of sales agreed of instruction to to exchange of 2,827 sale agreed over contracts instructions 2,386 1 2 in April 2016 (May 2016) 77% 56 days

Online market share Most reviewed estate Currently over Intention to launch increased to agent in the UK with over Purplebricks in 3 4 1.23m 62% 5,800 monthly visits to our (2015: 41%) reviews on website (2015: 0.44m) a £3.3bn market

1Percentage against all instructed properties April 2015 - March 2016. This may represent the minimum conversion assuming those properties still on the market sell hereafter. 2 Source - My Home Move (the largest conveyancing firm in the UK) Period from contracts issued to exchange of contracts. 3Period week ending 5 June 2016. 4Period ending 12 June 2016. 4 2. Financial review

5 Financial Highlights

Revenue growth Gross profit Average revenue +448% +427% £30.5m per instruction Cash to £18.6m to £10.6m £901 (2015: £4.6m) (2015: £3.4m) (2015: £2.0m) (2015: £703)

1 1 Adjusted EBITDA Loss before tax The basic and Adjusted EBITDA pre marketing costs increased to diluted loss per share increased to (£9.7m) £3.2m (£11.9m) (2015: (£5.3m)) (£0.12) (2015: (£1.8m)) (2015: (£5.4m)) (2015: (£0.03))

1Defined by the Group as (loss)/profit before tax, depreciation, amortisation, net non recurring fund raising / IPO costs and share based payment charges.

6 Income statement

FY 2016 FY 2015 % Variance • Strong sales growth as a result of: £m £m - National footprint in H2 2016 Revenue 18.6 3.4 +448% - Growth in LPE numbers to 205 by end of April 2016 Cost of sales (8.0) (1.4) +479% Gross Profit 10.6 2.0 +427% • Gross margin of 57% reflecting proportional growth of GP% 56.9% 59.2% instructions in period Sales and marketing costs (12.9) (3.5) +272% • Sales and marketing costs grew at a slower rate than turnover Administration expenses (9.6) (3.9) +142% as we expanded from five regions in FY 2015 to 10 in FY 2016

Loss before tax (11.9) (5.4) +119% • Operational gearing improves: - Adjusted EBITDA pre-sales and marketing costs improved to Depreciation and amortisation 0.1 0.0 +153% £3.2m profit in FY 2016 (FY 2015: £1.8m loss) Share based payments 0.6 0.1 +468% Fundraising costs 1.5 - • One-off fundraising costs of £1.5m included in administration expenses Adjusted EBITDA (9.7) (5.3) +83%

Rebased Adjusted (£0.10) (£0.03) EBITDA loss per share (basic and diluted)

Notes 1. Adjusted EBITDA is defined by the Group as loss/profit before tax, depreciation, amortisation, net finance costs and Share based payments charge. 2. Certain financial data have been rounded. As a result of this rounding, the totals of data presented in this document may vary slightly from the actual arithmetic totals of such data.

7 Revenue growth driven by national rollout and LPE recruitment

£M • Revenue growth of 448% to £18.6m (FY 2015: £3.4m) 20 • Strong increase in instructions volume 16 18.6 • Instructions complemented by additional services: 12 Growth of 448% - Accompanied viewings 8 - Premium display upgrade 4 - Energy Performance Certificates (EPCs) 3.4 - Conveyancing 0 FY 2015 FY 2016 - Mortgages • Average revenue recognised per instruction increased by 28.2% to £901* £M in 2016 (2015: £702) 12 • H2 2016 revenue increase of 58.3% to £11.4m vs. H1 2016 (£7.2m) 10 11.4 + 58.3% • Deferred revenue from instructions not live of £780k at April 2016 8 • Completion revenue pipeline £2.5m at April 2016 6 7.2 4

2

0

H1 2016 H2 2016 * Average revenue per instruction is calculated on estate agency sales revenue including conveyancing completions over the number of recognised instructions.

8 Gross Profit

59.2% £M 12 56.9% • FY 2016 Gross Profit increased by 427% to £10.6m 10 10.6 8 • H2 2016 Gross Profit increase of 58.5% to £6.5m (H1 2016: £4.1m) 6

4

2 2.0 0 FY 2015 FY 2016

£M

8 57%

56.4% 6 6.5

4 4.1 2

0 H1 2016 H2 2016

Gross profit GM

9 Cost contribution analysis

Year ended 30 April (£m) FY 2016 FY 2015 Growth • 2016 administration expenses were £7.4m, an increase of Administration costs 7.4 3.8 95% £3.6m as the company invested in the infrastructure to deliver growth: % of sales 40% 112% - Establishment of Data Sales Unit

Sales and marketing costs 12.9 3.5 272% - Bolstering LPE growth and effectiveness % of sales 69% 103% - Enhancing marketing capabilities - Provision of first class technical and development resources Adjustments 2.2 0.1 in house 22.5 7.4 - Office relocation in Solihull

• Despite investment, as a percentage of sales these expenses Evolution of administration costs and sales and marketing expenses as a % of sales fell to 40% (2015: 112%) demonstrating operating leverage

220 • Sales and marketing costs as a percentage of sales decreased 200 Administration costs to 69% (2015: 103%) 103% Sales and marketing expenses • Administration costs grew more slowly in H2 2016 crystallising operational gearing 69% 100 112% • Adjustments of £2.2m are: - £1.5m non recurring funding costs 40% - £0.6m (FY 2015: £0.1m) share based payment charges - £0.1m amortisation and depreciation 2015 2016

10 Cash flow statement

2016 2015 • Strong working capital management created distance between £m £m £11.9m loss and £7.1m cash outflow

Adjusted EBITDA (9.7) (5.3) • Working capital movements aided by: - Clients paying fees on instruction Movement in working capital 2.6 0.3 - Clients taking advantage of deferred payment option provided Movement in taxation 0.0 0.3 by Close Brothers - Supplier credit facility post listing Net cash flow from operations (7.1) (4.7) • £35m gross funds raised in 2016: Cash flow from investment activities (0.5) (0.2) - £10m in July 2015 via placing - £25m in December 2015 on listing Cash flow from financing activities 35.0 8.1 gross of costs Cash flow from financing activities - (1.5) 0.0 • No corporation tax payments in 2016. Expected to utilise costs of fundraising accumulated losses until 2018

Net increase in cash 25.9 3.2 Cash at beginning of year 4.6 1.4

Cash at 30 April 2016 30.5 4.6

11 Strong balance sheet

2016 2015 £m £m • Strong balance sheet with £30.5m cash as at 30 April 2016

Intangible assets 0.4 0.1 • No debt financing requirement Property, plant and equipment 0.2 0.1 Non current assets 0.6 0.2 • Investment in intangibles represents development work performed:

Trade and other receivables 2.9 0.8 - Platform customisation for Scotland Cash and cash equivalents 30.5 4.6 - Provision of Purplebricks App (iOS and Android) Current assets 33.4 5.4 • Trade and other receivables includes: Total assets 34.0 5.6 - Trade debtors £1.0m - Accrued income £0.4m Trade and other payables (5.2) (1.1) Deferred income (0.8) (0.1) • Trade and other payables includes: Total liabilities (6.0) (1.2) - Trade creditors £2.7m

• Balance sheet reconstructed prior to admission to AIM in Share capital 2.4 0.0 December 2015 Share premium 25.9 12.3 Share based payments reserve 0.4 0.1 Retained earnings (0.6) (8.0) Shareholders’ funds 28.0 4.4 Equity and liabilities 28.0 4.4

12 FY 2017 Guidance

• The UK business will move into profit in the current financial year

• LPE numbers as at 30 April 2017 - 360

• No corporation tax payable

• Overheads + £1m over 2016 (further investment in Data Sales Unit)

• Share based payment charge £1.5m

• Australia - separate subsidiary

• Likely exercise of options and warrants in 2017 is 7.6m shares

13 3. Strategic Overview

14 The Next Generation

LPE Growth

Launch in Grow our Australia Brand

THE CUSTOMER New Products Build upon & Services Technology

Grow Feedback & Customer Support Customer Loyalty & Data Sales Unit

15 Recruiting first class Local Property Experts

16 Increase our LPE footprint

Growth of Local Property Experts Growth of Local Property Experts Growth of Local Property Experts Growth of Local Property Experts Growth of Local Property Experts Growth of Local Property Experts Growth of Local Property Experts

250

200

150

100

50

0

Employed LPEs Licenced LPEs Sub licenced LPEs Licenced LPEs Licenced LPEs Licenced LPEs Licenced LPEs Sub licenced LPEs Licenced LPEs Sub licenced LPEs Sub licenced LPEs Sub licenced LPEs Sub licenced LPEs Licenced LPEs Sub licenced LPEs

17 Recruitment and Training

Andrew Vass Recruitment & Training Director

Regional Recruitment and Training Directors Head of Recruitment

Jamie Young Adam Docwra Tom Kirk Jim Harris Debbie Fennell former LPE former LPE former LPE former former LPE

• Increased the recruitment team • Recruit the best - bulk of LPEs from the most successful corporate and independent estate agents • Quality - most recruits are Branch Valuer, Branch Manager, Senior Branch Manager or Area Manager status • 4 stage recruitment process, 11 day training programme • 245 LPEs by end of June 2016, 98% self-employed

18 Selling houses and supporting customers is what we do

Sold and Conversion from Current monthly rate Average period Current SSTC completed on instruction to of sales agreed of to exchange of pipeline £2.766 bn sale agreed over contracts £1.697 bn 1 2,386 2 (2015: £832m) 77% (May 2016) 56 days

1Percentage against all instructed properties April 2015 - March 2016. This may represent the minimum conversion assuming those properties still on the market sell hereafter. 2Source - My Home Move (the largest conveyancing firm in the UK) Period from contracts issued to exchange of contracts. A sample of LPE performance vs. local competition*

LPEs INSTRUCTIONS SOLD LPEs INSTRUCTIONS SOLD  JP Downes/Jenna Cable/  David Catchpole/Joe Pearson/ Adele Hollowood/Suzanne Regan 1st 1st Daniel Freeman 1st 1st  Emma O'Sullivan/Paul Crump/  Samanth Sullivan/Gearoid Hunt/ Claire Hassell 1st 1st Donna Jones/Rhian Morgan 1st 1st  Alan Hough/Ben Thompson 1st 1st  Paul Brown/Chris Evans/Kerry Neal/ Josh Carline 1st 1st  Lora Hollingworth/Jennifer Davis/ Duncan Roe/Michelle Tromans 1st 1st  Mathew Loach/Dave Evans 1st 2nd  Kevin Lezar/Paul Parnell/  Sid O'Bagi/Rob Twining/Tom Evans 1st 2nd David Garvey/Glen Conn 1st 1st  Mark Williams/Jamie Townsend/Kim Jones 1st 2nd  David Roberts/Graham Colliss 1st 1st  Phil Cook/James Skelding/Clare Hindes 2nd 1st

* statistics - covers various areas: London, Central, South, South West, Wales and Yorkshire

19 Selling property is what we do

Sample Local Property Experts instruction to sale conversion percentage1

Andrew Butler 171% Daniel Freeman 109% Dean McCluskey 140% David Roberts 108% Emma O'Sullivan 120% Scott Tearall 108% James Humphries-Stone 114% Mark Slade 109% Adam Latimer 114% Hayley Gill 109% Simon Taylor 113% Dan Firth 108% Kash Dhaliwal 109% Jamie Townsend 108%

Sample independent sold sign analysis2

1 Research independently produced by For Sale Sign Analysis. 2 Percentage of LPE stock SSTC compared to number of instructions January to May 2016.

20 Building a scalable business

Paul Brown Instructions in 2016

120

Paul Brown 100 Age: 47 80 Area: Sheffield and Doncaster Previously: 14 years at Countrywide 60 Team: 6 LPEs 40

Recruiting: 2 LPEs and 1 LLE 20

0 January February March April May Paul’s Territory Team

Jemma Harris Paul Salkeld Josh Carline Age: 29 Age: 48 Age: 27 Joined: May 2016 Joined: February 2016 Joined: July 2015 Previously: William H Brown (Sequence) Previously: Independent agent Previously: William H Brown (Sequence) Industry experience: 9 years Industry experience: 16 years Industry experience: 5 years

Kerry Neal Chris Evans James Williams Age: 32 Age: 29 Age: 28 Joined: April 2016 Joined: April 2016 Joined: May 2016 Previously: Haart Previously: Independent agent Previously: Countrywide Industry experience: 11 years Industry experience: 7 years Industry experience: 4 years

“The help and advice provided by Paul Brown is second to none and nothing seems to be too much trouble. Paul has provided me with guidance on the online sales process and a rapid response to all of my questions.” Michelle Boughton

21 Our LPEs are much more productive...

The 15 ‘No’s:

No commute to work No sending property particulars No morning meeting No chasing approval of property particulars No corporate structure No getting properties live onto the internet No canvassing No ordering boards or EPCs No booking valuations No seeking feedback or distributing feedback No registering applicants after viewings No arranging viewings No impact from high industry staff turnover rates No chasing instructions No window dressing

A Local Property Expert and technology makes for the perfect estate agency experience

22 Selling and customer support

“We are a full service estate agent who provides dedicated help and support throughout”

Fully inclusive 24/7: Combining a Local Property Expert, Central Property Experts, Post Sales Support and Integrated Conveyancing

Memish Isabel Stephanie Nevdesh Huseyin Bruce Walker Gill Head of National Local Property Head of Post Customer Partnership Expert Sales Support Support Manager

• Highly dedicated and committed to • Qualified Conveyancing Lawyer with • Knows Purplebricks and estate agency • Heading up customer experience during customer experience 10 years concentrated experience inside out - former Local Property the conveyancing process Expert with 12 years industry experience • 15 years of industry experience • Highly successful and dedicated task force • 12 years high level experience • Previously a successful Branch Manager • Not just chasing a traditional % of • Works with panel lawyers • Strong bond with each customer for Countrywide & Area Manager for the throughout – support available 24/7 pipeline • Concentrates on quality of service and largest independent agent in Merseyside customer KPI’s • Plays a significant part through an • Highly integrated relationship with the • Skilled team of Central Property Experts integrated relationship with the lawyers • Increasing conversion to Purplebricks customer, customer support, post sales recommended conveyancers support and the lawyers that gets our customers to exchange of • Supporting customers with all aspects contracts in 56 days* of the transaction • Working on other strategic relationships

“Memish was very knowledgeable “Post Sales Support has been “Very professional and friendly, took “Also love the eZie Conveyencing of the local property market and on brilliant, very proactive, tenacious time out to explain each step of the service. The web based set up makes hand throughout, even on his day off.” and resourceful.” process during the call.” for excellent communications.” Tim Holt Anita Tricker Sophie Kevin Gilroy

*Source: Myhomemove (the largest conveyancing firm in the UK) Period January – May 2016 from contracts issued to formal exchange of contracts

23 Data Sales Unit

“I received a call from a lovely gentleman called Lewis. He assisted me to book a viewing and explained everything fully. He didn’t pressure me when I wasn’t ready yet which made me feel more comfortable and I feel like I would definitely use them if I do sell my property.” Stephanie Walker Sabrina Patel Head of Customer Support & Data Sales Unit

• Taking the data of buyers and sellers and offering them our products and services • Winning valuations and revenue through dedicated people in dedicated roles

2 out of 7 Brought all Recruited and 100% % trained over valuations 87 customer booked increase in valuations increase in booked since instructions since support 70 by Data Sales Unit January 2016 January 2016 in house dedicated people

24 Purplebricks on Trustpilot

Rebecca Brown Head of Customer Experience

over rated 5,800 9.4 9x independent customer Excellent more reviews than nearest reviews - up 66% since competitor - up 50% since January 2016 January 2016

I would recommend Purplebricks in the future It’s the first time I used an online company A refreshing approach to traditional estate to friends and family for their efficient service and although I had initial reservations about agency. Extremely good value and a very and support. My dealings are with both Jenna how it would work, I quickly realised how easy conscientious, prompt and professional service and JP, both of whom are very supportive, at and efficient the service is! Being able to do throughout the whole process. It beggars belief the end of the telephone and offer a “nothing is everything by email/online makes it super easy how anybody can now accept a commission too much trouble approach”. and then I had a great agent. based agency arrangement. Pat Bailey Laura Wadlow Steve Johnson

25 Growing our brand

26 Growing our brand

Purplebricks ranks third for top of mind awareness, just below Zoopla

Spontaneous brand awareness (Not showing <2%)

18%

12% 10%

3% 3% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2%

Property PortalProperty Portal

Q2a. If you were thinking of selling your home, what companies would you think of contacting first? Base: All respondents (1,131) 12

Source: Independent research agency The Nursery - www.the-nursery.net

27 Purplebricks is already a major national agency

61,000 60,000 1

34,000

April 29,000

January 24,700 18,000 No. of transactions (per annum) of transactions No. September 19,920 5,100 5,000 2,600

Countrywide Connells Purplebricks LSL Spicer Haart Kinleigh

1 Purplebricks figure is based on annualised number of instructions received in April 2016. The other figures have been obtained from publicly available infor- mation or estimated by management, may reference different 12 month periods and are based on completed sales numbers.

28 New Listings Market Share - Online AgentsNew Listings Market Share - Online Agents

New Lis]ngs Market Share - Online Agents New Lis]ngs Market Share - Online Agents

70% 70%

64% 64%

60% 60% 58% 58% 58% 58% 58% 58% 56% 56% 56% 56% 57% 57% 55% 55% 53% 53% 54% 54% 52% 52% 50% 50% 50% 50%

44% 44%

41% 41% 40% 40%

30% 30%

20% 20%

10% 10%

0% 0% 01/04/15 01/04/15 01/05/15 01/05/15 01/06/15 01/06/15 01/07/15 01/07/15 01/08/15 01/08/15 01/09/15 01/09/15 01/10/15 01/10/15 01/11/15 01/11/15 01/12/15 01/12/15 01/01/16 01/01/16 01/02/16 01/02/16 01/03/16 01/03/16 01/04/16 01/04/16 01/05/16 01/05/16 eMoov.co.uk eMoov.co.uk E-Prop Limited E-Prop Limited Hatched.co.uk Hatched.co.uk House Network House Network Housesimple Online Estate Agents Housesimple Online Estate Agents Purplebricks.com Purplebricks.com Limited Tepilo Limited Yopa Property Ltd Yopa Property Ltd

New Listings - ActualNew Listings - Actual KMcC KMcC Agent Agent 01/04/1501/04/1501/05/1501/05/1501/06/1501/06/1501/07/1501/07/15 01/08/1501/08/1501/09/1501/09/1501/10/1501/10/1501/11/1501/11/1501/12/1501/12/1501/01/1601/01/1601/02/1601/02/1601/03/1601/03/1601/04/1601/04/1601/05/1601/05/167 days 05/06/167 days 05/06/16#VALUE! #VALUE!#VALUE! #VALUE!#VALUE! #VALUE!#VALUE! #VALUE!#VALUE! #VALUE!#VALUE! #VALUE!#VALUE! #VALUE!#VALUE! #VALUE!#VALUE! #VALUE!#VALUE! #VALUE!#VALUE! #VALUE!#VALUE! #VALUE!#VALUE! #VALUE!#VALUE! #VALUE!#VALUE! #VALUE!#VALUE! #VALUE!#VALUE! #VALUE!#VALUE! #VALUE!#VALUE! #VALUE!#VALUE! #VALUE!#VALUE! #VALUE!#VALUE! #VALUE!#VALUE! #VALUE! eMoov.co.ukeMoov.co.uk 333 333 409 409 356 356 314 314 296 296267 267252 252214 214123 123380 380440 440602 602669 669593 59396 96 E-Prop LimitedE-Prop Limited 0 0 0 0 0 0 0 0 27 27163 16355 5574 74 6 619 19152 15269 69165 165203 20350 50 Hatched.co.ukHatched.co.uk 160 160 155 155 138 138 140 140 107 107108 10896 9653 5345 4592 9289 8994 94190 190101 10119 19 House NetworkHouse Network 238 238 229 229 242 242 192 192 180 180193 193176 176123 12367 67201 201293 293349 349359 359302 30271 71 Housesimple Online Estate AgentsHousesimple Online Estate Agents 289 289 255 255 280 280 343 343 347 347368 368411 411365 365218 218464 464499 499529 529392 392443 44384 84 Purplebricks.comPurplebricks.com 974 9741112 11121323 13231384 1384 1407 14071670 16701565 15651316 13161087 10872044 20442526 25262788 27883108 31083072 3072737 737 Tepilo LimitedTepilo Limited 395 395 342 342 296 296 285 285 268 268260 260218 218122 122140 140288 288649 649433 433386 386384 38484 84 Yopa Property LtdYopa Property Ltd 0 0 0 0 12 12 8 8 10 10 8 8 1 112 12 6 614 1466 6684 84183 183226 22641 41 Grand TotalGrand Total 2389 23892502 25022647 26472666 2666 2642 26423037 30372774 27742279 22791692 16923502 35024714 47144948 49485452 54525324 53241182 1182

New Listings - % of Online AgentsNew Listings - % of Online Agents

Agent Agent 01/04/1501/04/1501/05/1501/05/1501/06/1501/06/1501/07/1501/07/15 01/08/1501/08/1501/09/1501/09/1501/10/1501/10/1501/11/1501/11/1501/12/1501/12/1501/01/1601/01/1601/02/1601/02/1601/03/1601/03/1601/04/1601/04/1601/05/1601/05/167 days 05/06/167 days 05/06/16#VALUE! #VALUE!#VALUE! #VALUE!#VALUE! #VALUE!#VALUE! #VALUE!#VALUE! #VALUE!#VALUE! #VALUE!#VALUE! #VALUE!#VALUE! #VALUE!#VALUE! #VALUE!#VALUE! #VALUE!#VALUE! #VALUE!#VALUE! #VALUE!#VALUE! #VALUE!#VALUE! #VALUE!#VALUE! #VALUE!#VALUE! #VALUE!#VALUE! #VALUE!#VALUE! #VALUE!#VALUE! #VALUE!#VALUE! #VALUE!#VALUE! #VALUE!#VALUE! #VALUE!#VALUE! #VALUE! eMoov.co.ukeMoov.co.uk 14% 14%16% 16%13% 13%12% 12% 11% 11%9% 9%9% 9%9% 9%7% 7%11% 11%9% 9%12% 12%12% 12%11% 11%8% 8% E-Prop LimitedE-Prop Limited 0% 0% 0% 0% 0% 0% 0% 0% 1% 1%5% 5%2% 2%3% 3%0% 0%1% 1%3% 3%1% 1%3% 3%4% 4%4% 4% Hatched.co.ukHatched.co.uk 7% 7% 6% 6% 5% 5% 5% 5% 4% 4%4% 4%3% 3%2% 2%3% 3%3% 3%2% 2%2% 2%3% 3%2% 2%2% 2% House NetworkHouse Network 10% 10% 9% 9% 9% 9% 7% 7% 7% 7%6% 6%6% 6%5% 5%4% 4%6% 6%6% 6%7% 7%7% 7%6% 6%6% 6% Housesimple Online Estate AgentsHousesimple Online Estate Agents 12% 12%10% 10%11% 11%13% 13% 13% 13%12% 12%15% 15%16% 16%13% 13%13% 13%11% 11%11% 11%7% 7%8% 8%7% 7% Purplebricks.comPurplebricks.com 41% 41%44% 44%50% 50%52% 52% 53% 53%55% 55%56% 56%58% 58%64% 64%58% 58%54% 54%56% 56%57% 57%58% 58%62% 62% Tepilo LimitedTepilo Limited 17% 17%14% 14%11% 11%Online11% 11% 10% market10%9% 9%8% 8%5% share5%8% 8%8% 8%14% 14%9% 9%7% 7%7% 7%7% 7% Yopa Property LtdYopa Property Ltd 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%0% 0%0% 0%1% 1%0% 0%0% 0%1% 1%2% 2%3% 3%4% 4%3% 3% Grand TotalGrand Total 100% 100%100% 100%100% 100%100% 100% 100% 100%100% 100%100% 100%100% 100%100% 100%100% 100%100% 100%100% 100%100% 100%100% 100%100% 100%

Q1 FY 2016Q1 FY 2016Q2 FY 2016Q2 FY 2016Q3 FY 2016Q3 FY 2016Q4 FY 2016Purplebricks’Q4 FY 2016week 1 June 2016week 1 June 2016 position within the Top 7 online estate agencies eMoov.co.ukeMoov.co.uk 1,079 1,079 815 815 717 7171,643 1,643 96 96 E-Prop LimitedE-Prop Limited 0 0 245 245 99 99 315 315 50 50 Hatched.co.ukHatched.co.uk 433 433 311 311 190 190 373 373 19 19 House NetworkHouse Network 663 663 549 549 391 3911,001 1,001 Share 71of properties71 for sale Quarter on quarter market share Housesimple Online Estate AgentsHousesimple Online Estate Agents 878 8781,126 1,1261,047 1,0471,420 1,420 84 84 Quarter on Quarter market share Quarter on Quarter market share Purplebricks.comPurplebricks.com 3,819 3,8194,642 4,6424,447 4,4478,422 8,422 737 737 Tepilo LimitedTepilo Limited 923 923 746 746 550 5501,468 1,468 84 84 70% 70% Yopa Property LtdYopa Property Ltd 20 20 19 19 32 32 333 333 41 41 Grand TotalGrand Total 7,815 7,8158,453 8,4537,473 7,47314,836 14,836 1,182 1,182

7,401 60% 60%

Q1 FY 2016Q1 FY 2016Q2 FY 2016Q2 FY 2016Q3 FY 2016Q3 FY 2016Q4 FY 2016Q4 FY 2016week 1 June 2016week 1 June 2016 50% 50% eMoov.co.ukeMoov.co.uk 14% 14%10% 10%10% 10%11% 11% 8% 8% E-Prop LimitedE-Prop Limited 0% 0% 3% 3% 1% 1% 2% 2% 4% 4% 40% 40% Hatched.co.ukHatched.co.uk 6% 6% 4% 4% 3% 3% 3% 3% 2% 2% House NetworkHouse Network 8% 8% 6% 6% 5% 5% 7% 7% 6% 6% Housesimple Online Estate AgentsHousesimple Online Estate Agents 11% 11%13% 13%14% 14%10% 10% 7% 7% 30% 30% Purplebricks.comPurplebricks.com 49% 49%55% 55%60% 60%57% 57% 2,703 62% 62% 2,150 Tepilo LimitedTepilo Limited 12% 12% 9% 9% 7% 7%10% 10% 7% 7% 20% 20% Yopa Property LtdYopa Property Ltd 0% 0% 0% 0% 0% 0% 2% 2% 3% 3% 1,732 1,415 1,037 664 In the q4 numbersIn the q4 numbers on the market properties of No. 10% 10% Easy propertyEasy property 541 residential new buildresidential new build 26 26 0% 0% CommercialCommercial 45 45 Q1 FY 2016 Q1 FY 2016 Q2 FY 2016 Q2 FY 2016 Q3 FY 2016 Q3 FY 2016 Q4 FY 2016 Q4 FY 2016 week 1 June 2016 week 1 June 2016 71 71 eMoov.co.uk eMoov.co.uk E-Prop Limited E-Prop Limited Hatched.co.uk Hatched.co.uk Yopa Emoov Emoov emoov Tepilo House Network House Network Housesimple Online Estate Agents Housesimple Online Estate Agents Purplebricks.com Purplebricks.com Hatched CommercialCommercial 55 55 Tepilo Limited Tepilo Limited Yopa Property Ltd Yopa Property Ltd land for saleland for sale 13 13 Purplebricks House Simple easyProperty 68 68 House Network

Source: Zoopla. Figures represent residential properties for sale listed as at 02/06/2016. For commercial reasons we withdraw properties from Zoopla when SSTC.

29 Growing our brand

Google search traffic vs. high street agents Search terms purplebricks foxtons connells haart purple bricks foxtons.com connells.com haart.com purplebricks.com

Google search volumes Source: Google Trends Period: April 2015 - May 2016

100

80

60

40

20

30 Growing our brand

Google search traffic vs. online agents Search terms purplebricks emoov tepilo housesimple.com easyproperty.com purple bricks emoov.com tepilo.com house simple easy property purplebricks.com housesimple easyproperty

Google search volumes Source: Google Trends Period: April 2015 - May 2016

100

80

60

40

20

31 Growing our brand

TV Campaigns Campaign

Launch campaign - ‘Expert’ ‘Good vs. Cheap’ campaign

‘Oil Painting’ campaign ‘An estate agent you can love’ campaign

32 Building on our market leading technology

33 Building on our market leading technology

Website

Visits Unique Visitors Page Views 1.23m 616,172 7.0m (April 16) (April 16) (April 16) Up 371% Up 366% Up 339%

Our Technology Advanced Changes New Features 10,031 2,918

34 Building on our market leading technology

The Purplebricks SELLERS App Our tech and the future Launched 05 April 2016 • “The Purplebricks BUYERS App” Active Users 10,151 • Creating a fantastic experience Downloads 11,838 for BUYERS Sessions in • New features and development last 30 days 262,123 for SELLERS • New products and services to be integrated • Tech Australia

No advertising or marketing of the App as yet

35 Launch Australia - Background

• Population 23,100,000 • Estate Agents: 36,000 (18,000 UK) • Average house price £306,000 ($612,000 AUD) • Two methods of sale: Private treaty & Auctions • Estate Agents fees: Approximately £3.3 billion • Similar market to UK – Market share: market ($6.75 billion AUD) - Ray White 8% • Approximately 500,000 sales per annum - LJ Hooker 4.8% - McGrath 3.2% • Approximately 700,000 properties to market • No Purplebricks model • 87% of sales in states of New South Wales, Queensland, Victoria and South Australia • No Purplebricks Technology • Average estate agents fees £6,000 ($12,000 AUD) • No hybrid estate agent like Purplebricks • Marketing costs are extra – Average £2,500 ($5,000 AUD)

36 Launch Australia - The Opportunity

• Opportunity to be as BIG as the UK • Australian consumers have a significant appetite for the Purplebricks proposition • Low risk, low cost investment – launching regionally • Completed an in-depth modelling and market requirement process • Maximum forecast cash investment of £10m spread over a two year period • Adapted our market leading technology to fit the Australian market • Potentially significant returns • Marketing strategy and plan completed • Time to breakeven less than 2 years • CEO and first line management team in place • Conducted an extensive independent consumer research programme via The Leading Edge an • Recruitment & Training strategy finalised award winning consumer research agency

37 4. Appendix

38 Changing the landscape

The opportunity for the very best estate agents in the UK to be their own boss

We give our Local Property Experts

A BRAND ADVERTISING AN VALUATION FIRST CLASS 24/7 & MARKETING INFRASTRUCTURE OPPORTUNITIES TECHNOLOGY SUPPORT

Empowering them to create their own scalable, profitable business

39 Combining people with technology

Technology that acts like the perfect professional estate agent partner

Reliable - never ill, never late, never on holiday, never sleeps, always works at their optimum level Books their valuation Arranges their viewings Handles all of their instructions Orders their EPC’s and boards instantly Gets the property particulars approved and onto the property portals Collects and provides their customers with feedback Updates their customers on their marketing when they want to be updated Provides advice when the customer needs it Changes the price when required Receives and negotiates offers And they work 24 hours a day Delivering on our promises

40 Delivering cost effective value and first class service

What’s in it for the customer? They pay a fraction of the cost of a traditional estate agent They get a first class Local Property Expert who retains responsibility for delivering on the service until they move home Their house can be live on the market in under an hour anytime 24/7 We can undertake all the viewings for an additional fee They get access to the Purplebricks eZie platform Access to their LPE and they can speak to someone 24/7 They can instantly see everything that is happening with the sale of their property App being launched for further convenience They can use our mortgage and conveyancing services, purchase insurance and other products and services They get support from our Post Sales Support team once their house is sold through to them moving home

41 Estate agents want to be LPEs

All Local Property Experts go through a rigorous training and recruitment programme They are some of the most experienced estate agents in the industry who want to run their own businesses Most are self-employed (90% soon to be 98%) They have their own postcode to postcode region They engage people within their territory to act as a Local Property Expert (subject to the same recruitment and training programme) – continuing the plan of becoming ultra local They build their business and grow capital worth in their territory They earn more money They are more productive Technology acts as the custodian for ensuring we deliver first class customer service

42 Disclaimer

This presentation includes statements that are, or may be deemed to be, “forward-looking statements”. These forward-looking statements can be identified by the use of forward-looking terminology, including the terms “believe”, “estimates”, “plans”, “projects”, “anticipates”, “expects”, “intends”, “may”, “will”, or “should” or, in each case, their negative or other variations or comparable terminology. These forward-looking statements include matters that are not historical facts and include statements regarding the Company’s intentions, beliefs or current expectations.

Any forward-looking statements in this presentation reflect the Company’s current expectations and projections about future events. By their nature, forward-looking statements involve a number of risks, uncertainties and assumptions that could cause actual results or events to differ materially from those expressed or implied by the forward-looking statements. These risks, uncertainties and assumptions could adversely affect the outcome and financial effects of the plans and events described herein. Forward-looking statements contained in this presentation regarding past trends or activities should not be taken as a representation that such trends or activities will continue in the future. You should not place undue reliance on forward- looking statements, which speak only as of the date of this presentation. No representations or warranties are made as to the accuracy of such statements, estimates or projections.

Please note that the Directors of the Company are, in making this presentation, not seeking to encourage shareholders to either buy or sell shares in the Company. Shareholders in any doubt about what action to take are recommended to seek financial advice from an independent financial advisor authorised by the Financial Services and Markets Act 2000.

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