Annual Report 2006 Common Goals, Common Successes Focus on Broadband Products Increasingly Efficient Integrated Operations Expansion and Growth in Convergent Markets
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Annual Report 2006 Common goals, common successes Focus on broadband products Increasingly efficient integrated operations Expansion and growth in convergent markets Group Center Lines of Business Wireline Services Mobile Services Corporate Services Market leadership in wireline telephony Market leadership in mobile communica- Market leadership in business communi- and Internet: tions: cations: 3.4 million fixed lines,* 5.7 million mobile phone customers * 3,000 key business partners, full Magyar 572,000 broadband connections Telekom Group product portfolio Successful integration, first fixed–mobile Broadband: 60% growth, increased speed scheme launched A decisive market player in IT, ICT and coverage outsourcing and systems integration Introducing the real mobile broadband: Traffic-enhancing flat-rate packages HSDPA New consolidated subsidiaries, expanding product portfolio Integrated nationwide retail network Web’n’walk: mobile Internet Managed ICT services T-Home TV: digital IPTV service launched Mobile multimedia over 3G network: video phone, mobile TV Group-level integrated relationship- T-Online: market leadership in web content management services Entering the notebook market Electronic bill management * In Hungary, Macedonia and Montenegro. 1 Our vision As the leading services company in the telecommunications and information technology industry, we network society for a better future. With top quality, efficiency and innovation, to the benefit of our customers. In every respect. Magyar Telekom (www.magyartelekom.hu) is the principal provider of telecom services in Hungary. It provides a broad range of fixed line services including telephony, data transmission, value-added services, and it is Hungary’s largest mobile carrier and leading Internet service provider. Magyar Telekom is the majority owner of MakTel, the sole fixed line operator and its subsidiary T-Mobile Macedonia, the country’s leading mobile operator. Magyar Telekom also has a majority stake in Crnogorski Telekom, Montenegro’s largest telecom operator which provides fixed line, mobile and Internet services. Magyar Telekom was incorporated in 1991 (under the name Matáv) and privatized in 1993. Magyar Telekom shares were introduced to national and international stock exchange dealing both in Budapest and New York in 1997. Magyar Telekom’s majority shareholder (59.21%) is MagyarCom Holding GmbH, fully owned by Deutsche Telekom AG. From March 1, 2006 Magyar Telekom’s registered company name is Magyar Telekom Telecommunications Public Limited Company, the abbreviated name is Magyar Telekom Plc. 2 Awards and recognition April 2006: The Euromoney annual corporate survey put Magyar Telekom in the 2nd place in the region in terms of usability of its Internet site, and it also placed 2nd in mobile and wireline telephony in terms of convincing and consistent strategy. May 2006: A Reader’s Digest survey covering 14 European countries found T-Mobile to be the Most Trusted Brand in the mobile operator category in Hungary, just like in the previous 5 years. May 2006: The commercial spot of Magyar Telekom’s Világvonal (World Line) service won a Bronze Blade prize at the Golden Blade Creative Commercial Festival. June 2006: The joint application of T-Com and Allround Informatika – as first Hungarian companies ever – won the World Billing Award, the highest international recognition for billing technologies, in the Best Revenue Assurance/Management Project category. July 2006: Magyar Telekom was ranked as first among 100 leading Hungarian companies based on the survey by Terra Idea research group which measures the online communication of corporate social responsibility. October 2006: The professional jury appointed by Figyelő Top 200 awarded Magyar Telekom as the Corporate Donor of the Year in Hungary. October 2006: In the Accountability Rating Hungary 2006 Magyar Telekom was ranked as best in corporate social responsibility on the basis of a comparative survey of leading Hungarian companies. November 2006: György Simó, head of T-Com and CEO of T-Online Hungary, was given the international Leadership Award by Dale Carnegie & Associates for his merits in organization development. November 2006: Magyar Telekom won the Integrating Employer 2006 award of the Budapest Municipality in the forprofit category in recognition of its outstanding achievements in creating equal opportunities for its employees. November 2006: Magyar Telekom earned the Chairman’s Award of the Central European University with its outstanding support of the University’s activities. November 2006: Magyar Telekom’ Procurement Directorate won a nomination and became a finalist for the year’s European Logistics Award for Excellence. February 2007: Magyar Telekom won the Deutsche Telekom Group’s international Diversity Award 2006 for its achievements in creating equal opportunities for its employees. 3 Contents To our shareholders Magyar Telekom Group: financial highlights III Magyar Telekom Group: summary of operating statistics IV Our vision 1 Awards and recognition 2 Letter to our shareholders 4 The Management Committee of Magyar Telekom 6 Magyar Telekom’s Board of Directors and Supervisory Board 8 Value creation Our strategy 10 Human resources 14 Corporate social responsibility 18 The lines of business Wireline services 22 Mobile services 26 Corporate services 30 The financial year 2006 Management report for the 2006 financial year 34 Consolidated financial statements 40 Report of Independent Registered Public Accounting Firm 40 Consolidated balance sheets at December 31, 2005 and 2006 42 Consolidated income statements for the years ended December 31, 2004, 2005 and 2006 43 Consolidated cashflow statements for the years ended December 31, 2004, 2005 and 2006 44 Consolidated statements of changes in equity for the years ended December 31, 2004, 2005 and 2006 45 Notes to the consolidated financial statements 49 Reconciliation to U.S. GAAP (unaudited) 100 Further information Financial calendar 2007 104 Forward looking statements 104 Contacts 104 Magyar Telekom Group: international presence V 4 Letter to our shareholders Dear Shareholders, 2006 saw a number of positive developments for Magyar Telekom. Despite strong competition in all areas, we preserved our leading position in our key businesses. Both revenue growth of 9% and EBITDA growth of 1% were comfortably in line with our full year targets. The gross additions to tangible and intangible assets to sales ratio was 13.5%, in line with our goal of maintaining the ratio below 15% in 2006. In terms of parent company headcount efficiency, we reached our target of 500 lines per employee ratio by the end of February 2006. In the Hungarian fixed line business, revenue growth was fuelled by the increasing system integration and IT revenues, as well as our focus on broadband services, which were able to counterbalance the ongoing drop in traffic revenues. In the traditional voice market, mobile, cable and alternative providers remain the main competitors. To protect our customer base, we are continuously migrating customers to flat-rate packages with a loyalty period. As a result, the ratio of customers on a fixed-term contract was above 40% in the residential segment by the end of the year. The number of broadband customers increased by 60% year-on-year and our aim is to further increase broadband penetration in the next years through new offers and increased bandwidth. This will be helped by the IPTV services launched in November 2006, offering interactive entertainment services to our customers. In addition, the acquisition of iWiW, the leading Hungarian online social network, has improved our content offers. The network had more than 1.7 million registered members by the end of January 2007 and is the third most visited web page in Hungary. System integration and IT revenues almost tripled in 2006 mainly reflecting the consolidation of Dataplex since April and KFKI since mid-September. Through these companies, we gained a strong position in the growing IT, system integration and telco-outsourcing market. This year, our competitive position in this market will be further strengthened by the operations of T-Systems Hungary, of which we gained control on January 1, 2007. In 2006 we already saw the initial positive impacts of the fixed-mobile integration, especially in terms of sales and customer retention. For example, we fully integrated our store network, which now provides an all-encompassing service to our Magyar Telekom Annual Report 2006 To our shareholders ! Letter to our shareholders 5 customers, and unified the client relationship management of business customers. According to our estimate, the net present value of the benefits of the integration will be around HUF 60 bn in the 2007-2009 period. While penetration levels in the Hungarian mobile market increased to 99% by the end of the year, we maintained our clear leadership with market share of above 44% and increased our customer base by 6%. As new additions were driven mostly by postpaid clients, the improvement in our customer mix positively affected our underlying performance. Revenue per user levels remained broadly stable compared to last year, as the higher usage and the increasing role of data-related value-added services offset the tariff decline and the cut in the mobile termination rates. The successful sales activity was supported by the integrated fixed-mobile shop network and marketing activities. In addition, new wireless Internet subscriptions played a significant role, thanks to