DOCSLIB.ORG

Annual Report 2008 Contents

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Annual Report 2008 Contents Annual Report 2008 Contents I. Introduction of Slovak Telekom Group ■ Letter to Shareholders 3 ■ Milestones of 2008 7 ■ Company Profi le 12 ■ Corporate Governance 19 II. Shaping Development in the Telecommunications Market ■ Growing Competition, Higher Quality Services 29 ■ Telecommunications Market in Slovakia 32 III. Report of the Company’s Management ■ Products and Services of Slovak Telekom Group 38 ■ Information Technologies: System Support for Effective Business and New Service Launch 55 ■ Human Resources – Essential Prerequisite for a Flourishing Business 59 ■ Communication Affects Customer’s Decision 65 ■ Corporate Social Responsibility of the Slovak Telekom Group 82 IV. Financial Results ■ Consolidated Financial Statements 88 ■ Financial Statements 130 2 I. Introduction of Slovak Telekom Group Letter to Shareholders Dear Shareholders, SKK 13 billion (EUR 432 million), which worked out to net income of SKK 3.5 billion (EUR 117 million). 2008 brought many exacting challenges for the Slovak Telekom group of compa- The Slovak Telekom Group was in excellent fi nancial condition in 2008. Thanks to nies, but we coped with them successfully. the suffi cient generation of uncommitted resources, it was able to pay its share- Therefore it is an honour for me to present holders dividends totalling SKK 3 billion (EUR 100 million). you the Annual Report 2008, refl ecting the accomplishments achieved by Slovak Last year the telecommunications market was effected by activity of operators Telekom and its subsidiaries. modernising access infrastructure, through construction of optical networks. Slovak Telekom, offering its products and services under the T-Com brand, markedly ac- The Slovak Telekom Group generated Miroslav Majoroš celerated the penetration rate of FTTx optical networks into households. At the end consolidated revenues of SKK 31 billion Chairman of the Board of of 2008, either internet access or Magio digital television services on optical network (EUR 1.029), thus maintaining its leading Directors and CEO/President were accessible to more than 200 thousand households. Through new access net- position on the telecommunications mar- works, we were able to provide our customers with enhanced quality services – an ket. This excellent Group result was achieved mainly thanks to revenues generated increased internet access rate of 70 Mbps. by T-Mobile Slovensko, which recorded a year-on-year increase of 3.6 %. This is an admirable achievement under the existing circumstances of market oversaturation In 2008 we managed to further increase broadband internet penetration via DSL with mobile services (saturation reached more than 100 %). The important contri- technology, and mobile “fast internet”. 4G internet offered under the T-Com brand butions to the Group’s overall achievements include accomplishments achieved was being used by over 300 thousand customers at the end of the year. It was avail- by expanding broadband services for both fi xed and mobile access, internet and able in more than 900 Slovak cities and towns. Over 70 % of Slovakia’s population mobile content services, and wholesale services. had access to the benefi ts of the “Fast Internet” offered by T-Mobile. The continuing efficiency of Slovak Telekom activities in 2008 brought earn- We also managed to increase the number of customers using the most modern ings before interest tax, depreciation and amortisation in the amount of nearly and advanced digital television on the Slovak market: Magio. ■ Introduction of Slovak Telekom Group ■ Letter to Shareholders 3 We expanded the programme portfolio for our more than 35 thousand customers. Call Centres services are an integral part of our business. They enabled us to For the most demanding of them, who have multiple TV sets in their households, enhance the quality of services provided to our customers on the one hand – by we made it possible to use Magio services independently on as many as 4 TV sets. means of promoting sales of T-Com products and services – and on the other hand By the end of 2008, more than 600 thousand households could access this service. to provide professional services also to external customers, mainly in the areas of banking, insurance, and other telecommunications services. In 2008 our Call As a part of continuing service quality enhancement for our customers, Slovak Centres also provided sales service for the needs of the parent company Deutsche Telekom, offering its services under T-Com brand, and T-Mobile Slovensko have Telekom and for T-Mobile Slovensko, and we have established new operator lines established a common network of telecommunications brand shops, the largest for the hearing impaired. in Slovakia. At more than 200 common sales points, branded with the “T” logo, we offer our customers a complete portfolio of telecommunications products for the Slovak Telekom successfully renewed EN ISO 9001:2000 quality management needs of the business and residential customers. system certifi cate. Moreover, 2008 was a milestone in environmental protection for us, as Slovak Telekom met the EN ISO 14001:2004 standard requirements and In 2008, we successfully positioned the fi xed line as a family line, by means implemented and launched its environmental management system. of which advantageously-priced calls could be made to all networks both in Slovakia and abroad. Customer satisfaction is undoubtedly one of the most important of Company success As of 31 December, our Company had 1,126,000 telephone accesses registered. indicators. Our Company measures this parameter numerically using the internation- By offering a number of attractive products for the broadband internet services ally accepted TRI*M index. Slovak Telekom has seen steadily increasing TRI*M index we managed to increase the number of telephone acceses. values over the course of the last several years. Last year customer satisfaction meas- urement was harmonised throughout the Deutsche Telekom Group. The values thus Our new strategy is to be not only a telecommunications services vendor, but also measured also confi rmed the high satisfaction level of Slovak Telecom’s customers, a systems integrator of multiple vendors. Therefore we offered business customers in both the business and residential segments. extended MPLS VPN and Business City Net services, and managed LAN networks. We were a reliable partner for large corporate customers for long-term critical cus- In 2008, the need to continue investing in new optical infrastructure and innovative tomer data back-up in T-Com’s data centre. products led Slovak Telekom to intensify efforts to make processes and activities more effi cient. These efforts were introduced back in 2000, i.e. following the entry of Wholesale services provided by Slovak Telekom constituted a large part of the Deutsche Telekom, the strategic and majority shareholder. The current activities, as Company’s total revenues in 2008. We succeeded in increasing year-on-year formulated in the Save for Service project, therefore aim at reducing the level of the wholesale service volume by more than 10 %, thanks to the expanding trend of operating costs by about SKK 1.2 billon (EUR 39 million) over two years, i.e. by the hub business: transiting of international voice traffi c through our network. NGN end of 2010. Cost reduction will give us fl exibility in meeting the strategic objectives (Next Generation Network) technology, successfully expanded last year, together set by our Company in the worldwide fi nancial crisis. with business systems provided opportunities for increased hubbing business. The aggregate volume of the mobile revenue market totalled SKK 45 billion (EUR 1.50 billion) in 2008. Total customers increased to 5.60 million, which ■ Introduction of Slovak Telekom Group ■ Letter to Shareholders 4 constituted a 103 % level of mobile service penetration. T-Mobile Slovensko had not been present. It entered the job portal market, and the attendance rate of registered 2.35 million active mobile services customers at the end of the the “Kariera.sk” project grew to 100 thousand users per month after less than six year, achieving thus an estimated market share of 42 %. Increasing the ratio months of its existence. of customers using post-paid services to the total customer base to 58 % was another major achievement. The most visited news portal on the Slovak internet, Bleskovky, changed its name to Topky.sk. Thanks to its content, it managed to regain the original visitor rate of Last year, T-Mobile Slovensko permanently reduced the roaming call prices in the the former. European Union and other countries. It provided several special programmes and improvements for all customer groups through the entire year. Zoznam gave its customers new opportunities to use the internet, via multimedia content sharing at its new community portal Free.sk. There, users can archive their Over the course of 2008, T-Mobile Slovensko offered several exclusive models of videos and photos, share opinions, and exchange information. A unique functionality cell phones. In August, the Company launched one of the most anticipated mobile of Free.sk is the possibility of adding content directly from a mobile phone via WAP phones, the iPhone 3G, on the Slovak market. service or JAVA application. Given the fact that the mobile market was highly saturated, the focus of the Company’s Euro currency implementation was one of the most signifi cant projects of the entire activities shifted more from the acquisition of new customers to retaining and strengthen- Slovak Telekom Group. Companies belonging to the Group coped with the euro ing loyalty in the last year. Through the year, the “Just Tell Us Once” concept was further ex- conversion process in all its systems professionally and without any negative impact tended in the area of customer processes. This consisted of fi nding effective and prompt on the customers. solutions to customer requests. Additionally, T-Mobile Slovensko promised customers to meet their requests within a set deadline, a complete novelty on the mobile market. Dear shareholders, our achievements in 2008 are the result of systematic and effec- tive cooperation of all the employees of the Slovak Telekom Group.
Load more

Recommended publications
  • Bachelorarbeit
    Fachbereich Medien Jahn, Kathleen Implementierung und Vermarktungsansätze/ -möglichkeiten für das Musik Community Programm Electronic Beats (von T-Mobile) in den Neuen Bundesländern und in Polen - Bachelorarbeit - Hochschule Mittweida – University of Applied and Science (FH) Leipzig - 2009 Fachbereich Medien Jahn, Kathleen Implementierung und Vermarktungsansätze/ -möglichkeiten für das Musik Community Programm Electronic Beats (von T-Mobile) in den Neuen Bundesländern und in Polen - Bachelorarbeit - Hochschule Mittweida – University of Applied and Science (FH) Erstprüfer Zweitprüfer Prof. Dr. phil. Ludwig Hilmer Claudia Jonas Leipzig - 2009 Bibliographische Beschreibung Jahn, Kathleen: Implementierung und Vermarktungsansätze/ -möglichkeiten für das Musik Community Programm Electronic Beats (von T-Mobile) in den Neuen Bundesländern und in Polen. - 2009 - 67 S. Referat Diese wissenschaftliche Arbeit beschäftigt sich mit der Ausarbeitung von Vermarktungsansätzen, welche als Grundlage für eine erfolgreiche Vermarktung der Community Plattform Electronic Beats von T-Mobile in den neuen Bundesländern und in Polen dienen soll. Im Fokus der Bachelorarbeit stehen eine Betrachtung der Musikmärkte, die Konkurrenzanalyse, das Aufzeigen von positiven bzw. negativen Sachverhalten für die Implementierung und die Ausarbeitung der Kriterien für eine effiziente Vermarktung in den neuen Bundesländern und in Polen. Das Hauptaugenmerk der Arbeit richtet sich daher speziell auf die Marketingmöglichkeiten und deren spätere Umsetzungsvarianten aus. Beginnend
    [Show full text]
  • Annual Report 2006 Common Goals, Common Successes Focus on Broadband Products Increasingly Efficient Integrated Operations Expansion and Growth in Convergent Markets
    Annual Report 2006 Common goals, common successes Focus on broadband products Increasingly efficient integrated operations Expansion and growth in convergent markets Group Center Lines of Business Wireline Services Mobile Services Corporate Services Market leadership in wireline telephony Market leadership in mobile communica- Market leadership in business communi- and Internet: tions: cations: 3.4 million fixed lines,* 5.7 million mobile phone customers * 3,000 key business partners, full Magyar 572,000 broadband connections Telekom Group product portfolio Successful integration, first fixed–mobile Broadband: 60% growth, increased speed scheme launched A decisive market player in IT, ICT and coverage outsourcing and systems integration Introducing the real mobile broadband: Traffic-enhancing flat-rate packages HSDPA New consolidated subsidiaries, expanding product portfolio Integrated nationwide retail network Web’n’walk: mobile Internet Managed ICT services T-Home TV: digital IPTV service launched Mobile multimedia over 3G network: video phone, mobile TV Group-level integrated relationship- T-Online: market leadership in web content management services Entering the notebook market Electronic bill management * In Hungary, Macedonia and Montenegro. 1 Our vision As the leading services company in the telecommunications and information technology industry, we network society for a better future. With top quality, efficiency and innovation, to the benefit of our customers. In every respect. Magyar Telekom (www.magyartelekom.hu) is the principal provider of telecom services in Hungary. It provides a broad range of fixed line services including telephony, data transmission, value-added services, and it is Hungary’s largest mobile carrier and leading Internet service provider. Magyar Telekom is the majority owner of MakTel, the sole fixed line operator and its subsidiary T-Mobile Macedonia, the country’s leading mobile operator.
    [Show full text]
  • Annual Report
    Beat of07 a n n u a l r e p o r t Music, that is tones. And tones are produced by humans. It is them who determine the way a song will impress. Whether it will enchant or soothe. T-Mobile is a body consisting of well coordinated teams as well as excellent soloists – our employees. Hence their name is what it is – successful and not possible to miss… Contents Music menu Who we are 2 Where we came from and where we are going 3 Foreword from the Chairman of the Board 6 Through the management’s eyes 8 Milestones of 2007 0 Marketing (not only) for young people 2 Simply closer 4 Technology: the foundation of success 6 T-Mobile and its customers 8 Selling is an art 20 The T-Mobile team 22 We do not live in a vacuum 24 Entertaining (not only) our customers 28 On the conference circuit in 2007 30 Being part of a big family 32 2007 final accounts 34 Report on the relationships between the related parties for the year 2007 60 Who we are Where we came from and where we are going Band profile Discografie T -Mobile Czech Republic a. s. was established in Award – the most prestigious Czech award for quality 1996 1996 (then called RadioMobil) and in the same year management granted by the Czech Quality Council. On 14 March 1996, the CMobil consortium won the tender proceedings for an international partner of České radiokomunikace organized by the Ministry of Economy. began offering mobile telecommunications services T-Mobile Czech Republic has also received a number RadioMobil was registered in the Commercial Register in June, and the Paegas GSM network began operation on 30 September.
    [Show full text]
  • Sustainability Report 2016 Table of Contents
    SUSTAINABILITY REPORT 2016 TABLE OF CONTENTS LETTER FROM THE CEO ...........................................................................................................................................3 KEY OPERATING STATISTICS OF MAGYAR TELEKOM GROUP .................................................................................... 57 OUR APPROACH ......................................................................................................................................................5 ASSURANCE STATEMENT .......................................................................................................................................60 CORPORATE STRATEGY .....................................................................................................................................................................................5 GRI CONTENT INDEX .............................................................................................................................................. 61 SUSTAINABILITY APPROACH .............................................................................................................................................................................5 BE SMARTER – SUSTAINABILITY STRATEGY (2016 – 2020) .......................................................................................................................6 COMPLIANCE WITH THE PRINCIPLES OF THE UN GLOBAL COMPACT ........................................................................ 81 MATERIALITY ..........................................................................................................................................................................................................7
    [Show full text]
  • Sustainability Report 2016 Table of Contents
    SUSTAINABILITY REPORT 2016 TABLE OF CONTENTS LETTER FROM THE CEO ...........................................................................................................................................3 KEY OPERATING STATISTICS OF MAGYAR TELEKOM GROUP .................................................................................... 57 OUR APPROACH ......................................................................................................................................................5 ASSURANCE STATEMENT .......................................................................................................................................60 CORPORATE STRATEGY .....................................................................................................................................................................................5 GRI CONTENT INDEX .............................................................................................................................................. 61 SUSTAINABILITY APPROACH .............................................................................................................................................................................5 BE SMARTER – SUSTAINABILITY STRATEGY (2016 – 2020) .......................................................................................................................6 COMPLIANCE WITH THE PRINCIPLES OF THE UN GLOBAL COMPACT ........................................................................ 81 MATERIALITY ..........................................................................................................................................................................................................7
    [Show full text]
  • Stakeholders 5 STAKEHOLDERS 33 Table of Contents
    sustainability report 2019 5. stakeholders 5 STAKEHOLDERS 33 table of contents GENDER The stakeholders of Magyar Telekom Group include all those Telekom from where its sustainability activities and approach EQUALITY groups, which have an influence on, or hold an interest in the imp- are accessible, topics evaluated by the stakeholder groups and their importance lementation of the objectives of the Company. The Company ear- which global Sustainable Development Goals (SDGs) should Future Supplier/ Regulator NGO Employee Media Customer Investor Local Average lier identified its stakeholders through review of its management Magyar Telekom consider as priorities, based on its activities. generation partner community systems and benchmark studies, and maintains continuous con- Climate protection and energy efficiency 3,60 3,48 3,56 3,20 3,05 2,82 2,95 2,80 2,44 3,10 CLEAN WATER tact with them to ensure that their interests are taken into consi- The latest survey, conducted in December 2019, shows that most Wastes 3,60 3,48 3,38 3,20 2,85 2,82 2,98 2,65 2,38 3,04 AND SANITATION deration in the course of its operations. Their opinion and critical of our stakeholders consider climate protection and energy effi- comments are important for us in respect of our sustainability ac- ciency, waste management and informing our customers. In the Informing of customers 3,20 3,48 3,35 3,20 2,71 2,74 3,00 2,45 2,36 2,94 tivities. We had the opportunity to meet with our stakeholders on areas of ICT-relevant scientific achievements, they underlined the Emissions 3,60 3,38 3,22 2,87 2,81 2,70 2,95 2,60 2,29 2,94 several occasions at forums and surveys as well as in person whe- importance of climate protection and innovation, which we add- Protection of minors in Digital Age 3,60 3,30 3,64 2,53 2,82 2,88 2,88 2,40 2,29 2,93 DECENT WORK AND re we could discuss our sustainability activities and challenges.
    [Show full text]
  • Sustainability Report 2015 Table of Contents
    1 TABLE OF CONTENTS SUSTAINABILITY REPORT 2015 TABLE OF CONTENTS LETTER FROM THE CEO .................................................................................................................................................................. 3 KEY OPERATING STATISTICS OF MAGYAR TELEKOM GROUP ............................................................................................................ 54 OUR APPROACH ............................................................................................................................................................................. 5 ASSURANCE STATEMENT .............................................................................................................................................................. 57 Corporate strategy .................................................................................................................................................................................................................................5 GRI CONTENT INDEX ..................................................................................................................................................................... 58 Sustainability approach .......................................................................................................................................................................................................................5 Sustainability strategy – preliminaries and plans ...................................................................................................................................................................................................6
    [Show full text]
  • 6. Social Engagement
    SUSTAINABILITY REPORT 2018 6 SOCIAL ENGAGEMENT 38 TABLE OF CONTENTS 6. SOCIAL ENGAGEMENT 6.1 Community investments....................................................................... 39 6.2 Our employees and social engagement........................................... 41 6.3 Sponsorship........................................................................................... 42 6 SOCIAL ENGAGEMENT 39 TABLE OF CONTENTS Support strategy 6.1 workshops for groups of pensioners, volunteer work at the Sus- In 2018 the Become an IT expert! program went a step further COMMUNITY INVESTMENTS tainability Day festival conference, Mobile Professor work at Tel- when Telekom - T-Systems announced a competition for high Magyar Telekom manages the selection and implementation of ekom shops and the compilation of educational articles, content school students under the name of Become a Creative Mind! its social engagement activities at a strategic level. These activ- Development of communities, consciousness forming and presentations. In 2018, 87 interns took part in the program, game, which aims to promote not only IT, but the wider range of ities are performed in line with centrally regulated and audited reaching1044 people with their educational work. educational opportunities inherent in digital devices. processes in consideration of the latest social, environmental As a responsible corporation, we believe that we are not only here and economic developments. to provide services to our customers but also to educate them on the safe and responsible use of internet. Along these efforts we aim The focus of the bidecennial sponsoring efforts of the company to close the digital divide in Hungary, because we firmly believe that have been shifted into an integrated scheme that focuses on the digital solutions can bring us closer to achieving our goals.
    [Show full text]
  • Sustainability Report 2020 TABLE of CONTENTS
    sustainability report 2020 table oF Contents letter FroM tHe Ceo ................................................................................... 3 stakeHolders ............................................................................................30 Stakeholder survey ....................................................................................................................................................................................... 31 Materiality ....................................................................................................................................................................................................... 32 our approaCH ............................................................................................. 5 Suppliers......................................................................................................................................................................................................... 33 Sustainability approach...................................................................................................................................................................................5 Customers ...................................................................................................................................................................................................... 35 Sustainability Strategy - Sustainable Development Goals.........................................................................................................................5
    [Show full text]
  • Chapter 7 Cultural Diplomacy in the Private Sector
    Chapter 7 Cultural Diplomacy in the Private Sector: Company Ranking Report Ranking of the European Private Sector Table of Contents 1. Introduction .......................................................................................................................... 2 2. Research Design .................................................................................................................... 3 3. Concepts ............................................................................................................................... 4 4. Methodology ........................................................................................................................ 5 4.1 STAGE ONE & TWO – COMPANY SELECTION METHODS & INITIAL RESEARCH .................................. 5 4.2 STAGE THREE – PARAMETER SETTING AND ASSESSMENT PROCESS .............................................. 10 4.3 STAGE FOUR - APPLYING PARAMETERS AND GRADING SYSTEM .................................................. 12 5. Barriers to Research ............................................................................................................. 14 6. Company Profiles ................................................................................................................ 16 6.1 AUTOMOBILES AND PARTS ................................................................................................... 16 6.2 BANKS, FINANCIAL INSTITUTIONS, AND INSURANCE ................................................................... 53 6.3 ELECTRONICS AND INFORMATION
    [Show full text]
  • T-Mobile Czech Republic: Annual Report 2006
    Annual Report 2006 T-Mobile Czech Republic: Annual Report 2006 “Behind all these numbers and successes of our company are individuals and teams full of enthusiasm, determination and new ideas – our employees.” 2 T-Mobile Czech Republic: Annual Report 2006 T-Mobile Czech Republic: Annual Report 2006 3 Contents Company profile ............................................................................................................... 5 T-Mobile in 1996–2006 ................................................................................................... 7 Foreword from the Chairman of the Board ................................................................... 8 Management: Meet the management .......................................................................... 10 Strategy: Creating a service culture .............................................................................. 13 Brand: A multinational brand for global movers .......................................................... 15 Services: Shaping the future ........................................................................................... 17 The T-Mobile network: Extending coverage ................................................................. 19 Our customers: Closer to every customer ..................................................................... 21 Human resources: Employees are the key to our success ......................................... 25 Corporate Social Responsibility: Being a good citizen and neighbour .................... 27 Sponsorship
    [Show full text]
  • STAKEHOLDERS 5 STAKEHOLDERS 31 Table of Contents
    sustainability report 2020 5. staKeHolDers 5 STAKEHOLDERS 31 table of contents The stakeholders of Magyar Telekom Group include all those Next to the rating of topics, our stakeholder survey poses the fol- topics evaluated by the stakeholder groups groups, which have an influence on or hold an interest in the imp- lowing questions as well: and their importance lementation of the objectives of the Company. The Company ear- suggestion of other relevant sustainability topics that are not lier identified its stakeholders through a review of its management listed NGO Employees Future Supplier, Local Regulator Media Customer generation Partner Investor Average systems and benchmark studies and maintains continuous con- examples of important scientific findings that would be impor- community tact with them to ensure that their interests are taken into consi- tant and worth consideration for ICT companies. Protection of minors in the Digital Age 4,25 4,09 4,44 4,05 3,72 3,38 4,18 3,46 3,27 3,87 deration in the course of its operations. Their opinion and critical threats and opportunities for companies in relation to their Wastes 4,25 4,20 4,20 4,05 3,75 3,49 3,98 3,16 3,31 3,82 comments are important for us with respect to our sustainability sustainability approach Informing of customers 4,05 4,20 4,22 3,88 3,69 3,41 4,12 3,39 3,13 3,79 activities. the most commonly-used communication platforms of Magyar Customer satisfaction 4,25 4,09 4,19 3,78 3,63 3,06 3,94 3,81 3,32 3,79 Telekom from where its sustainability activities and approach We have had the opportunity to meet with our stakeholders on se- are accessible, Climate protection and energy efficiency 3,75 4,10 4,40 4,13 3,84 3,52 3,92 3,34 2,90 3,77 veral occasions at forums and surveys as well as in person where which global Sustainable Development Goals (SDGs) Magyar Data protection 4,75 4,03 4,07 4,00 3,56 3,11 3,78 3,57 2,96 3,76 we could discuss our sustainability activities and challenges.
    [Show full text]