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The Presentation Slides Supporters Trust Open Meeting 23/05/18 Agenda • Season Review • Financial Review • The Model • Questions Alex Tunbridge Chief Executive Agenda • Club Update • First Team • Retail • Match Day • Ticketing • GDPR • Academy • Community • Commercial • HR • Summary • Questions Objectives Objective 1 - Finance To be financially solvent and self sufficient. Objective 2 – Player Development To develop talented players through the Clubs development pathway for future first team football. Objective 3 – Community Engagement To use football as a vehicle to inspire and engage with the Clubs local community. Objective 4 – Supporter Engagement To engage and develop the clubs supporter base, creating future generations of supporters. First Team Objective 1 – Finance Objective 3 – Community Engagement Objective 4 – Supporter Engagement On Field Performance • EFL League Two 11th Place Finished – 64 Points • Checkatrade Trophy – Group Stages • Carabao Cup 2nd Round • FA Cup 4th Round Replay In Numbers • 36 players Used Inc 7 loans (41 – 2016/17) • Improved Discipline 79 Yellows & 3 Reds (105/4 – 2016/17) • First Team Management Stability • Six Scholar Debuts – Two Professional Contracts • 14 Players Engaged For 2018/19 Season Pre-Season Objective 1 – Finance Objective 3 – Community Engagement Objective 4 – Supporter Engagement Date Opposition Details Wed 11th July Championship Club Newport Stadium - TBC Fri 13th July Undy AFC Away – 7.00pm Sat 14th July Chippenham Town Away – 3.00pm Tue 17th July Championship Club Behind Close Doors Wed 18th July Penybont FC Away – 7.30pm Sat 21st July Hereford FC Away - 3.00pm Tue 24th July National League Club Away - TBC Sat 28th July Championship Club Rodney Parade - TBC • Players To Return Thursday 28th June & Friday 29th June For Testing • A Variety Of Team Building & Supporter Engagement Events • Mix Of Home, Away & Behind Close Door Matches Retail Objective 1 – Finance Objective 4 – Supporter Engagement • Retail Performance +% Year on Period 1st Retail Sales Prior Year Year July – 27th +/-% Feb • Two Attempted Burglaries 2015/16 £77,314.89 N/A • Club Shop Relocation 2016/17 £68,565.33 -11% • 2018/19 Kits – W/C 16th July 2017/18 £148,757.36 +117% • Exploring New Online Store Current Shop Hours Thursday & Friday: 10am – 7pm Match Days: 10am – Kick Off + 30 Mins After Full Time Online 24/7 OPEN TILL 1st JUNE 2018 – NEW STORE OPENS 2nd JULY 2018 Match Day Objective 1 – Finance Objective 3 – Community Engagement Objective 4 – Supporter Engagement Home League Match Average Attendance No Matches 2016/17 2017/18 +/-% 23 Matches 2,516 3,492 38.79% EFL Home Average Attendance 3500 3000 2500 2000 1500 1000 500 0 2013/14 2014/15 2015/16 2016/17 2017/18 Match Day Objective 1 – Finance Objective 3 – Community Engagement Objective 4 – Supporter Engagement Junior Home League Match Average Attendance No Matches 2016/17 2017/18 +/-% U6’s 75 85 13% U12’s & U16’s 251 490 95% U21’s 85 173 106% Total 411 748 82% • Total 2017/18 League Attendance = 80,916 (+24%) • Total 2017/18 Attendance (inc Cups) = 103,778 • Record Rodney Parade Football Attendance = 9,836 • Season Ticket Holders = 1,635 (+120%) Match Day Objective 1 – Finance Objective 3 – Community Engagement Objective 4 – Supporter Engagement EFL Family Excellence Award • Based Upon Two Mystery Shopper Visits • Seeks To Highlight & Reward Positive Family Engagement Experiences • Club First Award Family Excellence Status During 2016/17 Season Staff Engagement • Awarded EFL’s Most Engaging Club Award • League Two & Overall EFL Winner • Recognises Outstanding Levels Of Staff Engagement & Supporter Service • Evaluates Contribution Of Club Staff, Stewards, Stadium Staff & Volunteers Ticketing Objective 1 – Finance Objective 3 – Community Engagement Objective 4 – Supporter Engagement 2017/18 • Theatre Ticket System – Not Fit For Purpose • Limited Functions & Parameters • Purchase History & Account Information Limited • Season Ticket Allocation • Seat & Patron Duplication • Online Purchase Processing Issues 2018/19 • Bespoke Football Specific System • Improved Customer Experience • Ability To Process High Ticket Volumes Ticketing Objective 1 – Finance Objective 3 – Community Engagement Objective 4 – Supporter Engagement • Three Year Partnership • New WRU Stadium Box Office – Increased Opening Hours • Season Ticket & Member Portals Via Client Reference No • Bookings History • Loyalty Points & Priority Purchase System • New Online Booking Site • Print @ Home Tickets & App Functionalities • Streamlined Sales & Access • Improved Efficiency • Ability To Upscale 2018/19 Tickets Objective 1 – Finance Objective 3 – Community Engagement Objective 4 – Supporter Engagement Season Tickets • 2017/18 Season Ticket Holder Loyalty Rewarded • Increased Savings & Value • Season Ticket Seat Retention & Renewal Discount Available 1st June 2018 • Finance Options Via Zebra Finance • New Ticket System & Functions Match Tickets • Online Price Reduction • £1 Increase Ticket Office Purchase • Increased Online Usage & Reduced Match Day Sales GDPR Objective 3 – Community Engagement Objective 4 – Supporter Engagement Club • GDPR Legislation Implemented Friday 25th May 2018 • Contracted Third Party To Assist & Be Club’s Data Controller • Variety Of Compliances Being Put Into Place Club Wide Supporters • Tell Us If We Can Hold Your Data • Choose The Data We Hold For You • Tell Us What You Want To Be Communicated About • Tell Us How You Want to Be Communicated To • Change Your Preferences At Any Point In Time • See The Data We Hold For You At Any Point In Time • Opt-Out Of Communications & Your Data Being Held at Any Point In Time #CountyConnected Academy – Overview Objective 1 – Finance Objective 2 – Player Development 2017/18 • Academy Restructure – Increased To 400 + Players & 55 Staff • Clearer Player Development Pathway • Kit Delivery Issues – Resolved – 2018/19 = July 2018 Delivery • 5 Scholar Debuts & 2 Professional Contracts • U19 Wales International Call Ups – Foulston, Touray & Collins 2018/19 • Successful Application EFL/EPL EPPP Cat 3 Academy • Increased Funding, Staff & Infrastructure • EPPP Player Compensation Payments • Increased Success Rate & Improved Player Pathway • Future First Team Player & Income Stream Community Objective 3 – Community Engagement Objective 4 – Supporter Engagement Internal College Programme: 27 students across two year groups – 12 1st year & 15 2nd year students. 11 students attending UK Universities – 6 Cardiff Met, 2 Exeter, 2 Swansea, 1 Worcester 2 students attending Universities in USA – Georgia & New York Foundation Degree: 7 students across three year groups – 3 1st year, 3 2nd year & 1 3rd year student. Walking Football: 2 sessions held weekly at Llanwern High School - 36 different people in attendance during 2017/18 Cups & Festivals: 12 Schools Cups & Festivals over 2,000 people attending Mental Health 40 people registered - 20 attending regularly and have improved self confidence Programme: Community Objective 3 – Community Engagement Objective 4 – Supporter Engagement Soccer Tots: 46 children attending aged between 3 and 6, since September 2017. PrimaryInternal Schools: 450 children, across 6 schools Premier League Primary and Reading Stars 930 children Sport Move and Learn, across 19 Schools (Newport, Torfaen & Monmouth) 740 children Amber Education, across 15 Schools (Newport, Torfaen & Monmouth) Welsh Football Trust: 1,347 young people engaged in Football activities (over 1,000 Primary School girls from all over Gwent) Premier League Girls: 93 women & girls attending 5 sessions per week in Newport Streetgames: 25 young people and 12 Families attending Premier League Kicks: 146 young people aged between 10 and 18, attending 3 weekly sessions (Bettws, Alway & Newport Centre). Holiday Camps: 25 Soccer & Multisport Camps 2017/18 Engaging over 400 different 7 to 14 year olds Commercial Objective 1 – Finance Objective 3 – Community Engagement Objective 4 – Supporter Engagement 2017/18 • Increased Brand Exposure & Growth • Global Coverage & Multinational Brand Association • Increased Hospitality Platform & Guests • League Two Visiting Director Nomination • New Events & Opportunities • New Contacts & Customers 2018/19 • Revised Commercial Packages & Pricing • New Commercial E-Brochure • Directors Focus Group & Additional Resources • New Opportunities & Agreements HR Update TBC COO Club Development Daily Management Hayley Ford Ethan Foster Rebecca Hemming Nigel Stephenson Media & Engagement Operations Manager Commercial Manager Accounts Manager Media Channels Football Administration Sponsorship Day To Day Processing Press Conferences Match Day Preparations Hospitality Management Reports Press Releases EFL Protocol Partnerships Debt Management Engagement Activities First Team Support Brand Development Board Reports Oversee Programme Volunteers EFL Commercial EFL Protocol TBC Ben Lucey Poppy Reynish Graphic Design Intern Accounts & Apprentice Home & Away Tickets Administration Content Development Season Tickets Assistant Social Media Volunteers Accounts Processing Match Day Feeds Academy Support Ticket Support One Club One County Objective 1 – Finance Objective 3 – Community Engagement Objective 4 – Supporter Engagement • Learning Experience • Improved Brand & Reputation • Record EFL Attendances • Wider Commercial Opportunities • EFL Recognition & Awards • New Relationships • Increased Community Engagement • Improved Supporter Experience • Academy Growth & Future Platform ‘A season of experiences, learning, growth & success both on and off the pitch’ – Lennie Lawrence
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