Volume 5 | No. 1 | January – June 2018 Sukkur IBA Journal of Management and Business (SIJMB) is the semi- annual research journal published by Sukkur IBA University, Sindh Pakistan. SIJMB is dedicated to serve as a key resource to provide practical information for the people associated with business, management and economics research at global scale. Sukkur IBA Journal of Management and Business – SIJMB has been recognized by Higher Education Commission of Pakistan– HEC. Copyright: All rights reserved. No part of this publication may be produced, translated or stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying and/or otherwise the prior permission of publication authorities. Sukkur IBA is a mission driven university and committed to serve towards the socioeconomic development of Pakistan through education and research. Disclaimer: The opinions expressed in Sukkur IBA Journal of Management and Business (SIJMB) are those of the authors and contributors, and do not necessarily reflect those of the journal management, advisory board, the editorial board, Sukkur IBA University press or the organization to which the authors are affiliated. Papers published in SIJMB are processed through blind peer-review by subject specialists and language experts. Neither the Sukkur IBA University nor the editors of SIJMB can be held responsible for errors or any consequences arising from the use of information contained in this journal, instead errors should be reported directly to corresponding authors of articles. ========================================================================== Sukkur IBA Journal of Management and Business (SIJMB) Publications Cell, Office of Research, Innovation & Commercialization - ORIC Sukkur IBA University, Airport Road Sukkur-65200, Sindh Pakistan Tel: (092 71) 5644233 Fax: (092 71) 5804425 Email:
[email protected] URL: sijmb.iba-suk.edu.pk i Volume 5 | No.