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Board of the International Association for Cognitive Semiotics Book of Abstracts for the 3rd Conference of the International Association for Cognitive Semiotics Multimodalities Book of Abstracts for the 3rd Conference of the International Association for Cognitive Semiotics Multimodalities Toronto, Ontario (Canada) July 13–15, 2018 IACS-2018: Third Conference of the International Association for Cognitive Semiotics | 1 Local Organizing Committee of IACS-2018 Some rights reserved. Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) Among other sponsors, this project was made possible by funding from the Dean of the Faculty of Arts, Ryerson University, in addition to funding from the Ryerson University Office of the Vice President for Research and Innovation and the Ryerson University Department of Languages, Literatures and Cultures, including a Knowledge Dissemination Grant (KDG), an Undergraduate Research Opportunity Grant (URO) and an Event Funding Grant. Please see the back cover of this manuscript for a full list of project partners. No responsibility is assumed by the IACS-2018 Local Organizing Committee for any injury and/or damage to persons or property as a matter of product liability, negligence or otherwise, or from any use or operation of any methods, products, instructions or ideas contained in the material herein. Printed in Toronto, Ontario (Canada) 2 | IACS-2018: Third Conference of the International Association for Cognitive Semiotics About the International Association for Cognitive Semiotics The International Association for Cognitive Semiotics (IACS) was founded in 2013 at Aarhus University, Denmark, in connection with the Eighth Conference of the Nordic Association for Semiotic Studies (NASS). Cognitive semiotics is the study of meaning-making, both in language and by means of other sign vehicles, as well as in perception, and in action. Cognitive semiotics investigates the properties of our meaningful interactions with our surroundings in all domains. We integrate perspectives, methods and insights from cognitive science, cognitive linguistics and semiotics, placing signs and sign use (in the broadest sense) into the wider context of cognitive, social, and neurobiological processes, using experimental methods, as well as classical text analysis and theory. Today, cognitive semiotics is an established domain of study at the Universities of Aarhus and Lund, and is an emerging field of inquiry in many other parts of the world, as testified by the international audience at IACS conferences. The purpose of the International Association for Cognitive Semiotics is to advance research in cognitive semiotics and facilitate scholarly discussion and ex-change in this growing field, as well as organizing conferences and other academic events. IACS-2018: Third Conference of the International Association for Cognitive Semiotics | 3 Committee Members and IACS Board Local Organizing Committee Core Committee Jamin Pelkey, Ryerson Chair: Associate Professor, Ryerson University Peter Coppin, OCAD Chair: Associate Professor, OCAD University Stéphanie Walsh Matthews, Coordinator: Associate Professor, Ryerson University Dana Osborne, Coordinator: Assistant Professor, Ryerson University Conference Liaisons Dave Kemp, IMA Liaison: Assistant Professor, Ryerson University School of Image Arts Melissa Smith, AGO Liaison: Coordinator, Art Gallery of Ontario David Lidov, General Advisor: Professor Emeritus, York University Conference Assistants Ali Aird, Volunteer Coordinator, Ryerson University, MAStudent Gabriele Aroni, Volunteer, Ryerson University, PhD Candidate Calla Evans, Photographer, Ryerson University, MA Student Talia Eylon, Media Support, Ryerson University, Masters Student Annie Levy, Volunteer Coordinator, OCAD University, Masters Student Ambrose Li, Designer, OCAD University, Masters Graduate George Martin, Volunteer, York University, PhD Candidate Sophia Melanson, Volunteer Coordinator, York University, PhD Candidate Paul Messina, Volunteer, Ryerson University, BSc Student Natasha Naveau, Media Support, Ryerson University, Masters Student Sari Park, Volunteer Coordinator, Ryerson University, BA Student Sahar Raza, Volunteer, Ryerson University, MA Student Richard Rosenbaum, Volunteer, York University, PhD Candidate Jana Vigor, Volunteer Coordinator, Ryerson University, MA Student Scientific Committee Ines Adornetti, Università Roma Tre, Italy Elisabeth Ahlsén, University of Gothenburg, Sweden Kimi Akita, Nagoya University, Japan Jens Allwood, University of Gothenburg, Sweden Kristian Bankov, New Bulgaria University, Bulgaria Alexander Bergs, Osnabrueck University, Germany 4 | IACS-2018: Third Conference of the International Association for Cognitive Semiotics Per Aage Brandt, Case Western Reserve University, United States Peer Bundgaard, Aarhus University, Denmark José Luis Caivano, University of Buenos Aires, Argentina Alan Cienki, Vrije Universiteit Amsterdam, Netherlands Paul Cobley, Middlesex University, United Kingdom Eve Danziger, University of Virginia, United States Simon Devylder, Lund University, Sweden David Dunér, Lund University, Sweden Francesco Ferretti, Università Roma Tre, Italy Piotr Giza, Maria Curie-Skłodowska University, Poland Adam Głaz, Maria Curie-Skłodowska University, Poland Randy Harris, University of Waterloo, Canada Henryk Kardela, Maria Curie-Skłodowska University, Poland John Kennedy, University of Toronto, Canada Piotr Konderak, Maria Curie-Skłodowska University, Poland Evangelos Kourdis, Aristotle University of Thessaloniki, Greece Hannah Little, University of the West of England, United Kingdom David Machin, Örebro University, Sweden Douglas Niño, Universidad de Bogotá Jorge Tadeo Lozano, Colombia Jonas Nölle, The University of Edinburgh, Scotland, United Kingdom Todd Oakley, Case Western Reserve University, United States Leonard Olsen, East Carolina University, United States Anneli Pajunen, University of Tampere, Finland Joel Parthemore, Eindhoven University of Technology, Netherlands Esther Pascual, Zhejiang University, China Susan Petrilli, University of Bari, Italy Gareth Roberts, University of Pennsylvania, United States Victor Rosenthal, École des Hautes Études en Sciences Sociales, France Göran Sonesson, Lund University, Sweden Martin Švantner, Charles University, Prague, Czech Republic Monica Tamariz, Heriot-Watt University, Scotland, United Kingdom Vera Tobin, Case Western Reserve University, United States Morten Tønnessen, Universitetet i Stavanger, Norway Kristian Tylén, Aarhus University, Denmark Patrizia Violi, University of Bologna, Italy Sławomir Wacewicz, Nicolaus Copernicus University, Poland Wolfgang Wildgen, University of Bremen, Germany Lia Yoka, Aristotle University of Thessaloniki, Greece Jordan Zlatev, Lund University, Sweden IACS-2018: Third Conference of the International Association for Cognitive Semiotics | 5 Board of the International Association for Cognitive Semiotics President Past President Todd Oakley Jordan Zlatev Vice President Officers Esther Pascual Peter Coppin Piotr Konderak Secretary Monica Tamariz Treasurer Kristian Tylen Public Relations Officer Hannah Little 6 | IACS-2018: Third Conference of the International Association for Cognitive Semiotics Table of Contents 1. Welcome to IACS-2018 ………………………………………………………………………… 8 2. Plenary Lectures ……………………………………………………………………………….. 9 3. Theme Sessions ………………………………………………………………………………. 16 4. General Session ………………………………………………………………………………. 43 5. Poster Session & Student Exhibits …………………………………………………………. 109 6. References……………………………………………………………………………………. 117 7. Author Index………………………………………………………………………………….. 138 8. List of Participants…………………………………………………………………………… 141 See back cover for list of project partners. IACS-2018: Third Conference of the International Association for Cognitive Semiotics | 7 Welcome to IACS-2018 Dear conference participant, As president of the International Association for Cognitive Semiotics (IACS) let me welcome you to the third biennial conference! Founded in 2013 in Aarhus, Denmark, IACS gathers together scholars and scientists in semiot- ics, cognitive science, linguistics, anthropology, philosophy, psychology and related fields, who wish to share their research on meaning and contribute to the interdisciplinary dialogue. Since inception, IACS has enjoyed two exceptional biennial conferences (the first in Lund, Sweden in 2014 and the second in Lublin, Poland in 2016) with inspiring plenary addresses and equally inspir- ing talks, conversations, and collaborations. The theme of this conference is multimodalities in the pursuit of the manifold phenomenon of meaning, with panels on cross-cultural multimodalities, intercultural multimodalities, blending, gesture and culture, iconicity, the visual, language emergence, humor, as well as scientific model- ing, affect & simulation, multimodal reality, and classification. Concurrent to these panels, we have four special theme sessions: two on Friday, July 13 on Multimodal Modeling and Multimodal Trans- lation a third on The Rhetoric of Contemporary Metaphor on Saturday, July 14th and a fourth, Chi- asmus in Culture & Cognition on Sunday, July 15th. The conference organizers and governing board wish to thank all of our plenary speakers, each of whom evidences the depth and vibrancy of the larger cognitive semiotics community. We are fortunate to have them and are eager to hear what each has to say. Please plan to attend the General Assembly meeting scheduled for 5:00 pm on Saturday, July 14th. Not only will you be kept apprised of the workings of the organization; but, as
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