YOUR PRACTICE PARTNER Issue 12: July 30, 2019 chiroeco.com
SPORTS & ATHLETES Keeping pros and weekend warriors on their games
U.S. national Orthotics and The water-soluble soccer’s DC MLB players CBD difference It’s about time. Time spent enjoying life’s little moments.
Introducing Olprima™ Three new concentrated omega-3 oils that support the unique needs of your patients, from cardiovascular^ to brain health.*
Rigorously Sustainably Tested Sourced Pure
Find out more at standardprocess.com/ce-olprimas
We focus on achieving wholistic health through nutrition. From our organic, *These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease. regenerative farming practices to our Nutrition Innovation Center, we are ^As part of a diet low in saturated fat and cholesterol. ©2019 Standard Process Inc. All rights reserved. LN00067 04/19 committed to clinical science that advances health and changes lives.
LN00067 Olprimas Chiro Econ Spread.indd 1 5/2/19 4:04 PM It’s about time. Time spent enjoying life’s little moments.
Introducing Olprima™ Three new concentrated omega-3 oils that support the unique needs of your patients, from cardiovascular^ to brain health.*
Rigorously Sustainably Tested Sourced Pure
Find out more at standardprocess.com/ce-olprimas
We focus on achieving wholistic health through nutrition. From our organic, *These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease. regenerative farming practices to our Nutrition Innovation Center, we are ^As part of a diet low in saturated fat and cholesterol. ©2019 Standard Process Inc. All rights reserved. LN00067 04/19 committed to clinical science that advances health and changes lives.
LN00067 Olprimas Chiro Econ Spread.indd 1 5/2/19 4:04 PM VOLUME 65, ISSUE 12 • JULY 30, 2019 • TABLE OF CONTENTS
FEATUREDCONTENT 18 Winning over athletes 28 Cartilage tears and kinesiology taping For pro sports chiropractor George Billauer, Taping as part of a conservative treatment approach the soccer stars have aligned to TFCC injuries “I believe that the most BY KEVIN BAXTER BY SHANNON M. HAUSCHILDT, MS, PA-C important way to keep the 22 Everything starts with the feet for MLB athlete mentally focused players 64 Buyers Guide: Massage & Acupuncture Orthotics keep the Tampa Bay Rays on their toes and motivated throughout BY PAUL HARKER the course of rehabilitation from an injury stems PROFESSIONALDEVELOPMENT solely from clear and FINANCIAL ADVICE RESEARCH RESULTS 34 THE 6 REASONS 44 Photomodulation concise communication.” YOUR PRACTICE WON’T SELL and healing the brain — Beau Daniels, DC, Avoid these pitfalls for a smooth, successful transction Light therapy offers help to a wide official chiropractor BY CRYSTAL MISENHEIMER range of brain-injured patients for the Los Angeles Rams BY DAVID CHRISTENSON WELLNESS APPROACH 40 Anti-inflammatory WELLNESS APPROACH nutrition for patients 50 How different topical ingredients hit A safe, effective and holistic pain protocol their targets BY JACOB TEITELBAUM, MD Analgesics and the gate-control theory of pain BY DAN SANDWEISS
PERFECTPRACTICE
MARKETING MATTERS 56 Water-soluble CBD for absorption Should your marketing include CBD with immediate bioavailability in addition to oil-based? BY JOHN THOMPSON
BACKLOG EVERYISSUE 8 Health News, New 13 By The Numbers: 6 Letter From the Editor 78 Marketplace Technology, Awards Sports & Athletes 8 ChiroEco.com Resources 80 Ad Index & Grants and 16 Staff Product Pick Practice Advice 62 Product Showcase 16 Profitable Practice 12 Don’t-Miss Events 74 Datebook
PHOTO CREDITS: ALL IMAGES ARE FROM ADOBESTOCK.COM UNLESS OTHERWISE NOTED.
Chiropractic Economics (ISSN 1087-1985) (USPS 019-178) is published monthly except semi-monthly (twice a month) in January, February, April, May, June, August, September, and October; 20 issues annually. Address: Chiropractic Economics Inc., 820 A1A N, Suite W18, Ponte Vedra Beach, FL 32082. Phone: 904-285-6020; Fax: 904-285-9944. Website: www.chiroeco.com. (A Florida Corporation) Postmaster: Please send form #3579 to Chiropractic Economics, PO Box 3521, Northbrook, IL 60065-9955. Periodicals class postage paid at Ponte Vedra, Florida and at additional mailing offices. GST #131868416. Subscription Rates: U.S. and possessions, $39.95 one year, Canadian subscribers add $35 per year shipping and handling; overseas subscribers add $60 per year shipping and handling. Students, $19.95, Single copy, $4. Statement: While encouraging the free expression of opinion by contributors to this publication, Chiropractic Economics and members of its staff do not necessarily agree with or endorse the statements made in the advertisements or contributed articles. Chiropractic Economics is owned by Chiropractic Economics, Inc. a Florida Corporation, Joseph D. Doyle, President and CEO, and Nicholas Doyle, Co-CEO. Authorization for the use of photographs and/or illustrations is the responsibility of the author(s). All materials submitted for publication shall remain the property of this magazine until published. Change of Address: Six to eight weeks prior to moving, please clip the mailing label from the most recent issue and send it along with your new address (including zip code) to the Chiropractic Economics Circulation Department, PO Box 3521, Northbrook, IL 60065-9955. For a faster change, go to www.ChiroEco.com and click on “Magazine.”
4 CHIROPRACTIC ECONOMICS • JULY 30, 2019 CHIROECO.COM Buy 12 Get 6 FREE! Available Sizes 45, 90 and 250 tablets
Formula 303® is registered in the United States Patent and Trademark office under Registration Number 2,965,955 for relief of Muscle Spasm, Tension and Stress. LETTER FROM THE EDITOR
“DO NOT DO ANYTHING FOR NOTHING. PERIOD.”
—Spencer Baron, DC and founder of Doctors of Chiropractic: Sports (DoCS)
LET ME KNOW WHAT’S ON YOUR MIND: [email protected]
Working with top athletes or sports teams can be tricky for DCs. According to The Telegraph, Koepka was charged $50. Oftentimes a chance encounter or one-time (free) treatment The newspaper commented, “It is fair to say that was a wise leads to a relationship that should be beneficial to both parties, investment.” Hopefully the unnamed horse chiropractor but is often one-sided for the athlete or sports team. received additional compensation or dispensation, but it Baron, quoted above, told Chiropractic Economics earlier illustrates the sometimes-chasm between expert care from a this year that offering services free of charge can ultimately doctor of chiropractic and compensation. hurt your business more than help, and can create hard feelings if you’re giving an athlete free medical services that DCs in sports advance their careers, yet you see them out and about and In this issue we depart from our usual main-feature and spending major amounts of money on lavish items. supporting-articles stricture to feature three sports and athletes articles on orthotics in pro baseball, kinesiology taping of athletes, and a profile of the DC for the U.S. national soccer team. “IT IS FAIR TO SAY THAT It wasn’t until last year that legislation was passed
protecting chiropractors who travel with sports teams across WAS A WISE INVESTMENT.” state lines. Until then, treating athletes “on the road” put sports DCs under legal and financial risk. DCs find great personal rewards in treating athletes, be they K-8, high school, Fair compensation? college or pro, but as illustrated, there are a number of issues PGA golf pro Brooks Koepka’s career was in an injury spiral in to be aware of. To learn more, look for the Sports Track session 2018. A wrist problem caused him to miss the 2018 Masters, at The National by FCA this August in Orlando. and a procession of medical specialists could provide no cure. “Brooks was anxious because nobody could tell him what was To your practice’s success, causing it,” Pete Cowen, his short-game coach, told The Telegraph. “He went to all these fancy consultants, charging him fortunes, but not giving him any answers. It was a very worrying time for him. But then he went to see a horse chiropractor — God knows Richard Vach where he found him — who immediately said, ‘I know what’s EDITOR-IN-CHIEF wrong with that,’ and after a bit of crunching, Brooks was fixed.” Koepka went on to win three of the next five majors and P.S. — Join the latest Point-Counterpoint conversation at www. rank No. 1 in the world, accumulating millions in prize money facebook.com/ChiroEcoMag and potentially have your opinion and endorsements. appear in a future issue of CE.
EDITOR-IN-CHIEF DIRECTOR OF SALES ADVERTISING COORDINATOR Richard Vach Susan Nevins Erisilda Marku [email protected] 904-567-1554 904-425-1136 [email protected] [email protected] ASSOCIATE EDITOR NATIONAL ACCOUNT EXECUTIVES BUSINESS & BPA Worldwide Chiropractic Economics’ Allison M. Payne Janice Ruddiman Long EDITORIAL OFFICES subscriptions are audited by BPA Worldwide, [email protected] 904-567-1541 820 A1A N, Suite W18 the most dominant global media auditing [email protected] Ponte Vedra Beach, FL 32082 company for B2B publications in the world. DIRECTOR OF CREATIVE Phone: 904-285-6020 BPA certifies that Chiropractic Economics has Jeff Pruitt Fax: 904-395-9118 the highest number of requested readers Elizabeth Blacker chiroeco.com [email protected] 904-567-1542 in the profession. Chiropractic Economics is [email protected] the only independently audited requested publication serving the chiropractic industry. ART DIRECTOR Jennifer Jolly FOUNDED 1954 Jessica Wait 904-395-3394 William L. Luckey and [email protected] [email protected] Helen C. Luckey
6 CHIROPRACTIC ECONOMICS • JULY 30, 2019 CHIROECO.COM Foot Levelers Custom Orthotics Make All the Difference Foot Levelers custom orthotics are clinically proven. Our process results in the highest-quality, most comfortable customized orthotic on the market.
Foot Levelers custom orthotics help more than your feet! Our stabilizing orthotics bring health and healing to the whole body by balancing the musculoskeletal system.
Hello! COMPARISON BETWEEN OTHERS FOOT LEVELERS ORTHOTICS I’m Dawn Galbraith, Senior Vice AND INSERTS/INSOLES President at Foot Levelers. For almost 70 years we’ve been hand- Maximum Comfort crafting the world’s best custom Premium Materials/Support orthotics. 1 Year, 100% Money-back Guarantee 3 Arch Advantage™
But we’re so much more than a custom orthotics Pelvic Stabilization company. We’re here to form a partnership with Clinically Proven you; one that helps practice and patient alike.
If you’re interested in integrating orthotics into your treatment protocol (or if you’re looking for a new provider), we’d love to chat with you.
Drop us an email ([email protected]) or give us a ring (800.553.4860).
Thanks! FootLevelers.com 800.553.4860
CE Dawn ad.indd 1 7/1/19 7:56 AM CHIROECO.COM
YOUR ONLINE CHIROPRACTIC COMMUNITY facebook.com/ChiroEcoMag twitter.com/ChiroEcoMag instagram.com/ChiroEcoMag Favorite us on Apple News
Webinars • Podcasts • Resource Centers • Videos • Job Board • Buyers Guide • Surveys • Industry Research • School Guide • Students • Products & Services • Current News
TRENDING STORIES RESOURCES @CHIROECO.COM eBooks Visit our eBooks page to see the latest specialty publications on cutting-edge topics such as PEMF and clinical nutrition. Manual therapy Long work hours FCA to host world’s ChiroEco.com/chiropractic-ebooks providers to meet increase risk of stroke largest chiropractic at Interprofessional People who work long hours have convention a higher risk of stroke, especially if For more than a decade, thousands Spine Conference they work those hours for 10+ years, of chiropractors, CCPAs, CAs, LMTs Email Courses Members of the chiropractic, physical according to research in the American and other industry professionals have therapy and osteopathic professions Heart Association’s journal Stroke. gathered in Orlando, Fla., for the largest Try one of our eCourses and get up to speed with will meet later this year in the wake of Researchers reviewed data on age chiropractic convention and expo in lessons on business and chiropractic sent straight the ongoing U.S. opioid crisis to discuss (18-69), sex, smoking and work hours the world — The National by the Florida to your inbox. manual therapy procedures and other derived from questionnaires from Chiropractic Association. This year’s non-drug approaches for back pain, 143,592 participants. Cardiovascular event takes place Aug. 22-25, 2019. ChiroEco.com/chiropractic-ecourses as well as to identify opportunities for risk factors and previous stroke For 2019, The National will continue occurrences were noted from greater interprofessional research and its focus on relevant issues and separate medical interviews. cooperation. solutions in the industry, with more Researchers found: The Interprofessional Spine than 60 internationally distinguished Conference will take place Nov. 8-9 in • 1,224 participants suffered strokes; speakers with years of firsthand Podcasts Pittsburgh, Pa., and is a collaborative • 29%, or 42,542, worked long hours; experience. Attendees can choose from effort of the American Chiropractic • 10%, or 14,481, had worked long hours intimate breakout sessions and large We’ve interviewed some of the best minds in Association (ACA), the American for 10 years or more; and panel learning, including The Active chiropractic. Listen on the go. Academy of Orthopaedic Manual • those working long hours had a Female; Clinical Benefits of Proper Physical Therapists (AAOMPT) and 29% greater risk of stroke, and those Sleep; The Relationship between ChiroEco.com/podcast the Academy of Orthopaedic Physical working long hours for 10 years or Chronic Pain & Addiction; Chiropractic Therapy (AOPT). more had a 45% greater risk of stroke. Care for Veterans; and more. ChiroEco.com/spine-conference ChiroEco.com/longworkhours ChiroEco.com/national2019
SOCIALMARKETING FACEBOOKQUESTION
Target athletes with photos 15,515 followers 6 days ago (and don’t forget the hashtags) Have you ever volunteered your chiropractic services for Social media is a great place to market your practice to athletes, as many will post about their charity sporting events? Tell us about your experiences. competitive or personal athletic accomplishments, especially on image-based services like Instagram. So if your practice doesn’t have an Instagram account, start one. Then encourage your patients who are athletes to follow you, and tag your business name when they upload relevant photos. (You may even want to make a sign to hang in your office showing a specific hashtag and your account handle, to make this information super-easy to find.)
Of course, having an Instagram means you have to post, too. Find eye-catching images and add short, interesting info about what chiropractic can do for athletes. Or participate in another trend on Instagram: posting motivational photos and quotes with hashtags such as #MotivationMonday.
If you can, place your practice name or logo on images so it’s clear who first posted them as they Each month we’ll ask a new question on our Facebook page. are shared across the site. Join the conversation at facebook.com/ChiroEcoMag
TWITTER DISCUSSION MISSED THE LAST ISSUE?
YOUR PRACTICE PARTNER Issue 11: July 11, 2019 What are the most common athletic injuries The Gut-Brain Axis chiroeco.com you see in your patients? The new paradigm for understanding health Use the hashtag #CE65 for the chance to be ChiroEco.com/magazine
featured on our Twitter THE GUT-BRAIN AXIS The new paradigm @ChiroEcoMag for understanding health Chronic pain Neighborhood syndrome study sEMG and chiro the target marketing new opioid weapon
8 CHIROPRACTIC ECONOMICS • JULY 30, 2019 CHIROECO.COM Truly the Best CBD Now Comes With Something More: A Truly Renowned
® CBD Expert. is a registered trademark of Atrium Innovations, Inc. and not affiliated with TruGen3 with and not affiliated Inc. Innovations, of Atrium trademark is a registered
® *Douglas Laboratories product is not intended This and Drug Administration. the Food by has not been evaluated statement This † disease. any or prevent cure, treat, diagnose, to
TruGen3 Proudly Welcomes New Lower Dr. Chris D. Meletis as Price! Chief Clinical CBD Advisor. • Receive direct access to Dr. Meletis for answers to CBD questions • VESIsorb® Technology for improved bioavailability (up to 6x)† • Solvent-free SMB chromatography extraction provides undetectable THC levels • 25mg of CBD & 6mg of beta-caryophyllene
TruEase® is today’s best-in-class CBD product, produced under the highest ethical and quality standards, sold only through Health Care Professionals. And now, TruEase® gives you something Still searching for a CBD product that lives up to your standards? TruEase® is today’s best-in- more--a renowned CBD expert, Dr. Chris D. Meletis, to provide answers to your CBD questions. class CBD product. A TruGen3® exclusive, TruEase® supports normal pain and inflammatory TruEase® uses patented VESIsorb® technology to provide up to 6X more bioavailability than ordinary † responses associated with aging, promotes cognitive function, healthy sleep, optimal skin, heart CBD products , while TruGen3® continues Douglas Laboratories’ family legacy with our third and neurological health†. Its patented VESIsorb® technology offers up to 6X more bioavailability generation and more than half-century of nutraceutical experience. Because of our investment in than ordinary CBD products†. TruGen3® continues Douglas Laboratories’ family legacy, with our third the development and manufacture of this exclusive hemp oil soft gel formula with VESIsorb® (why generation and more than half a century of nutraceutical experience. Our products are produced TruEase® is superior to other CBD products), and its increased volume now used in the nutraceutical industry, we are pleased to offer TruEase® at a new, lower price. Order yours today. under the highest ethical standards and available only through Health Care Professionals. Call or visit our website today for FREE SAMPLES www.trugen3.com 1-844-387-8436 and monthly CBD updates from Dr. Meletis TOP INSTAGRAM POSTS Tag #ChiroEcoMag for your chance to be featured
scottcookdc The intervertebral discs provide space so that the spinal nerves can branch out of the spinal cord. Imagine what happens to the spinal nerves when the discs becomes thinner because of degeneration.
sillerchiropractic -Restore the communication -
acatoday Happy Opening Day! palmercollege Our campus was full of excitement today as we tolkwellnesscenter “Exercise to have fun and be healthy, not just to lose welcomed Class 192 into the alumni family. Congratulations! weight.” —Anonymous
luibhealthcenter Chiropractic is a SAFER strategy than opioids! Let us help you now
irc_chiropractic_pt Today could be the day you decide to take the first step acatoday The human body is not designed for a sedentary lifestyle. Sitting at a towards becoming the healthiest version of yourself — and we want to help! Our waldronchiro #chiropractor #backproblems desk all day negatively impacts posture and the spine. Check out these tips for office is open Monday-Friday with flexible hours, so come on in for your free help getting through the workday. #chiropracticcares #chiropractics consultation! #chiropracticrocks
10 CHIROPRACTIC ECONOMICS • JULY 30, 2019 CHIROECO.COM Introducing the MEDRAY QUAD and MEDRAY MEDRAY QUAD DUAL. The BEST PRICED 4 and 2 WAVE- $15,995 LENGTH CLASS IV LASERS ON PLANET EARTH. With unmatched Quality. $13,995*
It’s simple, unmatched Quality with unmatched PRICE. *Special Limited Time It couldn’t be easier. INTELITECH software allows 26w peak power on the MEDRAY QUAD, and 30w peak power on the MEDRAY DUAL and offering both pulsed and continuous modes. More power, fantastic results, simplicity of use, just like lasers costing tens of thou- sands more. The decision is easy...MEDRAY
MEDRAY DUAL $11,995
WHY SPEND TEN$ OF THOU$ANDS OF DOLLAR$ MORE FOR A CLASS IV LASER THAT GIVES YOU LESS! THE MEDRAY QUAD IS NOW 28w PEAK POWER. ONE OF THE STRONGEST QUAD CLASS IV LASERS MADE PLEASE CALL DR. GARY HUDDLESTON AT 573-745-1086 TO ORDER. SEE ALL OF THE ACCUFLEX PRODUCTS AND LASERS AT www.accuflextables.com & www.medraylaser.com
NOW OFFERING THE EXCLUSIVE MEDRAY HANDS FREE TREATMENT OPTION !
NOW WITH FREE PATIENT EDUCATION LIBRARY AND FREE PATIENT STOP SWITCH
The Medray Class IV laser continues to make further FREE upgrades by now including a patient education library that teaches the benefits of Class IV laser in easy to understand language with high tech graphics. The patient stop switch is an industry first and just adds that extra small addition that other lasers may not provide. Again BOTH new features are FREE with your MEDRAY Class IV laser purchase.
Watch our videos at medraylaser.com
Call Dr. Gary Huddleston personally at 573-745-1086 anytime or your Scrip- Hessco rep to discuss the MEDRAY or go to www.medraylaser.com to order
(573) 745-1086 • [email protected] • www.medraylaser.com
accuflex_amerchiro.indd 14 6/5/19 9:22 PM CATCHING UP ON THE LATEST NEWS, TRENDS AND BACKLOG INNOVATIONS FROM THE CHIROPRACTIC COMMUNITY “I PROBABLY CHIROPRACTIC NEWS F4CP applauds World Health Organization highlighting WOULDN’T EVEN spinal manipulation for low-back pain BE HERE NOW IF IT WEREN’T FOR CHIROPRACTIC.” — DEREK PARRA, FORMER OLYMPIC GOLD MEDALIST, MEN’S 1,500 METERS SPEED SKATING
DON’T MISS CONFERENCES CEAS 1: Ergonomics Assessment Certification August 1-2 • San Diego, CA The CEAS I course certifies that you can perform basic ergonomics In June, the Foundation for Chiropractic more effective and longer-lasting pain relief analyses on multiple task jobs in Progress (F4CP) applauded the methods that drive increased mobility.” the office, industrial/manufactur- ing and health care environments recommendations published by the World Authors point out, however, that using OSHA ergonomics assessment Health Organization (WHO) to manage low- reaching a worldwide low-back pain tools — W-1, D-2 and WAC. This skills-based training program allows back pain initially with non-pharmaceutical consensus among all health care providers attendees to practice performing interventions, such as spinal manipulation, and payers will require a system-wide office and non-office ergonomics assessments with a focus on iden- while avoiding opioids, injections or surgery. change involving governments, employers, tifying risk factors and determining In the Bulletin of the World Health consumers, professional organizations and solutions and opportunities for improvements. Organization article, “Care for low-back pain: other stakeholders. F4CP recommends can health systems deliver?” authors review helping usher in this cultural change by Back in Balance — Dealing with six sets of updated international guidelines implementing the following steps: America’s Health Epidemic from a for managing low-back pain, pointing out 1. Reduce co-pays for evidence- Neurological Point of View (Erchonia) that all recommend avoiding medication, if based, effective treatments such as August 3-4 • Bethesda, MD possible, as a first step. They also highlight chiropractic care, acupuncture and The most important system of the human body is the nervous that after educating patients about low-back occupational therapy system, but it can be one of the pain and urging them to remain active, the 2. Decrease unnecessary administrative most challenging. Dr. Trevor Berry, a board-certified chiropractic neu- second-step care options generally include: obstacles, such as medical necessity rologist and low-level laser expert, therapies such as spinal manipulation, most reviews for these conservative, cost- will explore its many connections to other parts of the body. He will often performed by a doctor of chiropractic effective treatments discuss the generation of advanced (DC), as well as massage and exercise. 3. Refine visit limits to encourage treatments for many of the brain diseases that are greatly affect- International guidelines also prioritize members to make such therapies ing our society. Co-sponsored by psychological and complementary therapies, part of their long-term, chronic pain Erchonia and Northwestern Health Sciences University; 12 CEs applied. such as mindfulness-based stress reduction, management strategy, preventing yoga, acupuncture and tai chi, over medical the need for pharmacologic and surgical interventions. intervention WEBINARS “This report confirms what doctors of 4. As authors also note, attempts to Webinar: 7 Facebook Ads Every chiropractic around the world continue to reduce opioid prescriptions should be Chiropractor Must Run witness in their practices on a daily basis: accompanied by adequate access to July 16 @ 2:15 ET (available for replay) non-pharmaceutical, non-surgical care substance-use disorder services, social In this webinar you will learn how to beat the dreaded news feed approaches to managing general low-back programs and evidence-based non- filters, create goodwill, become more pain, such as spinal manipulation and pharmacological approaches to relieve influential and more. You’ll learn strategies the movers and shakers exercise, are vastly superior methods,” psychological and physical pain. in chiropractic are using to multiply said Sherry McAllister, DC, executive vice As patients experience better outcomes, their monthly revenue, Facebook fan base and new patient numbers. president of F4CP. “This is an important cultural expectations and beliefs around study that we hope will help continue to pharmacological interventions will change. Learn more at ChiroEco.com/events expand the worldwide consensus toward —Fdn. for Chiropractic Progress, f4cp.org managing low back pain patients with safer, Read more: ChiroEco.com/f4cp-applause
12 CHIROPRACTIC ECONOMICS • JULY 30, 2019 CHIROECO.COM
SCHOOL NEWS BY THE NUMBERS: Logan University SPORTS acquires state-of-the- & ATHLETES art assessment tool “Chiropractic is essential for running. If I could put a percentage value on it, I would say that I compete 8-10% better from regular chiropractic.” — Dan O’Brien, Olympic gold medalist
9 of 10 World-class athletes who utilize chiropractic to prevent injuries and increase performance. 15% Logan University has unveiled a new Source: Doctors of Chiropractic Sports (DoCS) Rise in employment for high Simulation Lab featuring a Force Sensing school and college coaches and scouts predicted from 2016-22. Technology Table, which incorporates Source: ACA News technology to aid in development of motor skills used to deliver spinal manipulation. Associate Professor Daryl Ridgeway said the force sensing technology provides instantaneous data on loads transmitted by manual adjustment, and offers students immediate objective feedback about their performance, through a display of their force-time profile. “The skills of the student can then be directly quantified and compared to expert force-time profiles, and the students can then use this objective feedback to model the desired behavior, rather than relying on observation and intrinsic feedback alone,” 30-50 1980 he said. Treatments rendered by Year the first chiropractor was The table was developed by Logan the average pro football added to the United States graduate John Triano, DC (1973), PhD, chiropractor per week Olympic medical team. and researchers at Canadian Memorial during the NFL season. Source: thejoint.com Chiropractic College. Triano is a leading Source: DoCS expert in spine care research and chiropractic procedures. He serves as co-director of conservative medicine and director for the chiropractic division at The Texas Back Institute, a multidisciplinary spine facility. 30+ million Children participating in organized sports in the United States — 775,000 of which —Logan University, logan.edu are treated in hospital emergency rooms for sports-related injuries each year. Read more: ChiroEco.com/force-sensing Source: Journal of Neurological Science
CHIROECO.COM JULY 30, 2019 • CHIROPRACTIC ECONOMICS 13 BACKLOG Nutri- West HEALTH NEWS Announces 3 New Spend two hours per week in Energy Support Products nature for health and well-being
RIBOSE-ATP RENEW Ribose-ATP Renew is a convenient and tasty chewable that contains a high-powered substrate (ribose) for energy, along with synergistic nutrients, that can fuel the demands of high-ener- gy consuming organs such as the brain, heart and gut. Spending at least two hours a week in nature may be a crucial threshold for promoting health and well-being, according to a new large-scale study. Research led by the University of Exeter, published COMPLETE ENERGY in 2019 in Scientific Reports and funded by the U.K.’s Complete Energy provides critical redox National Institute for Health Research (NIHR), found that agents for the energy-producing Kreb’s people who spend at least 120 minutes in nature a week cycle (Co-Q 10 and PQQ) with synergy are significantly more likely to report good health and and additional ingredients high in PQQ higher psychological well-being than those who don’t levels, that support energy levels and visit nature at all during an average week. However, no healthy aging. such benefits were found for people who visited natural settings such as town parks, woodlands, country parks and beaches for less than 120 minutes a week. The study used data from nearly 20,000 people in England and found that it didn’t matter whether the 120 NRG RENEW minutes was achieved in a single visit or over several NRG Renew is a formula of adaptogenic shorter visits. It also found the 120-minute threshold herbs with the diverse ability to help applied to both men and women, to older and younger organisms “adapt” or maintain homeo- adults, across different occupational and ethnic groups, stasis in various systems (immune, CNS, among those living in both rich and poor areas, and even endocrine) including the energy-produc- among people with long-term illnesses or disabilities. ing mitochondria, and offers exceptional Mat White, PhD, of Exeter’s medical school, who led the study, said: “It’s well-known that getting outdoors in support for sports activities. nature can be good for people’s health and well-being but until now we’ve not been able to say how much is CONTACT YOUR NUTRI-WEST DISTRIBUTOR enough. The majority of nature visits...took place within FOR INFORMATION ON HOW THESE just two miles of home so even visiting local urban ENERGY PRODUCTS WILL BENEFIT YOUR PATIENTS! greenspaces seems to be a good thing. Two hours a week is hopefully a realistic target for many people, especially given that it can be spread over an entire week.” There is growing evidence that merely living in a greener neighborhood can be good for health, for instance by reducing air pollution. The data for the current research came from Natural England’s Monitor 800.443.3333 of Engagement with the Natural Environment Survey, the world’s largest study collecting data on people’s weekly www.NutriWest.com contact with the natural world. [email protected] —Science Daily, sciencedaily.com Read more: ChiroEco.com/digitalmeditation
14 CHIROPRACTIC ECONOMICS • JULY 30, 2019 CHIROECO.COM Why are CBD products getting attention in the news? BECAUSE IT WORKS. BACKLOG
PROFITABLE PRACTICE 3-Arch Difference Tool Kit The 3-Arch Difference Tool Kit from Foot Levelers explains how stabilizing orthotics are engineered to support the whole body. Discover and show patients the science behind stabilizing orthotics and the importance of supporting each patient’s plantar vault. This kit aims to enable patients and doctors to learn more about the plantar vault and how necessary it is for movement, flexibility and strength in the body. It features the Life in Balance DVD, 50 “What’s the difference” patient education brochures, the pronation index poster, the 3-Arch Difference Reference Sheet, and Enhanced Bio-Man Poster. For more info go to footlevelers.com.
STAFF PICK THE POWER OF GRAVITY PROTEC System Why we love it The PROTEC System by ProtecSpine North America is quick and versatile — two excellent qualities to look for in equipment for your practice. The system can address multiple areas of pain, including Do Your Patients cervical, lumbar Suffer from Chronic and shoulder. It leverages gravity Neck Pain Due to to create natural disc traction, Poor Posture? which helps reduce tension, which contributes The Aspen Vista™ MultiPost Therapy Collar An innovative and conservative treatment to improved option for postural rehabilitation that can circulation and be used from the comfort of home. blood flow, in as little as 10 minutes To place an order or for more information, of use. contact your local Aspen Sales Representative or call 855.357.8750 Why you should choose this product Over time, poor posture can lead to painful conditions This system, in addition to being such as migraines or "Text helpful to your patients, has the Neck." potential to increase your practice’s revenue significantly; according to ProtecSpine, it’s billable for up to aspenmp.com seven CPT codes and qualifies for an Americans with Disabilities Act tax credit. It’s space-efficient, too, with a footprint measuring 24 by 36 inches. Learn more at protecspine.net.
16 CHIROPRACTIC ECONOMICS • JULY 30, 2019 CHIROECO.COM Power UP and expect more LEADING THE WAY FOR OVER 10 YEARS
Partner with the best. Learn to expect more from your therapy laser with the powerful LightForce® i-Series. Expect consistent clinical outcomes. Expect more patients and greater incomes. Expect a partner committed to your success. With LightForce, expect more.
DOWNLOAD the FREE Laser Therapy FAQ eBook at LiteCureInfo.com/LaserTherapyFAQsEbook to see how laser therapy can have an impact on your clinical and financial success.
Request a demonstration online at LightForceLasers.com // 302.709.0408 18 CHIROPRACTIC ECONOMICS • JULY 30, 2019 CHIROECO.COM FEATURESTORY WINNING OVER ATHLETES For pro sports chiropractor George Billauer, the soccer stars have aligned
BY KEVIN BAXTER
TIME TO READ: 6-8.
THE TAKEAWAY Approaching 30 years working with the U.S. national soccer team and other pro sports organizations, George Billauer has become a U.S. diplomat of sorts for chiropractic among national teams at home and abroad. He has made a career of winning over doubters.
GEORGE BILLAUER’S LIFE WAS FOREVER ALTERED BY ANOTHER MAN’S BAD BACK. That happened 27 years ago, when Billauer was a high school soccer coach and chiropractor, two professions then considered just a step above cult leader. The U.S. national team was playing in Southern California and John Doyle’s sore spine was not responding to traditional treatment. Two teammates who had been patients of Billauer offered his phone number. “I had known the skepticism of medical doctors to what I do,” Billauer remembers of his first meeting with Bert Mandelbaum, the team orthopedist. “So I started to explain myself and he right away stopped me and says, ‘Look, our medical staff is a team. We need you as part of the team. I know what you can do. Let’s get to work.’”
CHIROECO.COM JULY 30, 2019 • CHIROPRACTIC ECONOMICS 19 FEATURESTORY
“The way he moves and the way he manipulates people, he was so easy and so comfortable.”
A handshake and a career Pro-team chiropractors become the standard Billauer has been on the job ever since, traveling to seven World As stories like that have become commonplace, chiropractors Cups, more than 80 countries and six continents with nothing have become ubiquitous parts of medical staffs in every sport. more binding than a handshake for a contract. Billauer, who grew up playing basketball, has worked not just “I’ve never had a written agreement,” said Billauer, wearing for the U.S. national soccer team but for both the Galaxy and a blue U.S. Soccer track suit and sitting in the sun-splashed LAFC, the Philippine soccer federation, Colombian club Atletico lobby of the team’s resort hotel in Orlando. “It’s all verbal Nacional, heavyweight boxers Vitali and Wladimir Klitschko, agreements. And for all those years, it was assumed that I both the Dodgers and the NHL’s Kings, and, after the U.S. was would be at a game.” eliminated from the last World Cup, he went to Russia with the Those assumptions have generally proven correct with Mexican team. Billauer, who turns 68 this month, outlasting five coaches and Billauer said many of the Mexicans who played for domestic three federation presidents. Only Mandelbaum has been with teams, where chiropractors are rare, didn’t know what to make the team longer. The chiropractor has been around so long, in of the tall gringo and his pidgin Spanish. When European- fact, he’s become a father figure to many players, who still seek based players such as Chicharito Hernandez came in for daily him out for more than just spinal adjustments. adjustments, Billauer could see the younger men watching from “When you’re with them long enough, they will confide in outside the training room. you. And if they know that you then won’t blow the whistle “When I was done, they would grab Chicharito and pull him on them, they’ll continue to do that,” he said. “I’ve sat with aside and ask, ‘What was that? Was it good?’ By the last game players in rooms, you know, listening to them bemoan the against Brazil, I was so busy, it was insane.” fact that they’re not playing. There’s a role to be played as a Billauer has made a career out of winning over doubters. listener. You don’t always need to give them an answer. It’s Many former players, now long retired, still look him up for just to be a good listener.” a chat or, more commonly, an adjustment at the Marina del Rey apartment where he occasionally does work. Billauer has Learning trust gathered more than just friends and patients over the years, Before the 2002 World Cup in South Korea, Billauer said the though. LAFC coach Bob Bradley, who is both of those things, U.S. staff was about to send Claudio Reyna to see a French says the chiropractor collects everything that isn’t tied down. doctor about a hamstring problem when Mandelbaum stepped “He’s got jerseys from everyplace,” Bradley said. So when in and overruled them, insisting Billauer should do the work. the coach, who has kept few mementos from his own career, After twice-daily chiropractic treatments, Reyna played more was invited to Billauer’s 60th birthday party, he knew just minutes than all but one American midfielder in the tourna- what to bring. ment, helping the U.S. reach the quarterfinals for the only time “At the end of the year, I had received [the] Commissioner’s in the modern era. Award,” Bradley said. “Everybody was going to bring a gift. “The first time I saw George working, he walked around the On the commissioner’s award it just says ‘Commissioner’s table like he was Fred Astaire,” said former national team coach Award.’ It doesn’t say the names. At George’s 60th birthday, I Dave Sarachan. “The way he moves and the way he manipulates gave him the Commissioner’s Award. And so, in his apartment, people, he was so easy and so comfortable.” with all his memorabilia, George proudly displays the 2010 Sarachan remembers watching Billauer work on Clint Mathis, Commissioner’s Award.” who had an unusual muscular injury during that same World Consider it a lifetime achievement award. Cup. After some routine manipulation, Billauer started tapping Mathis on the forehead, then had the player stick his thumb This article was originally published in the Los Angeles Times, and is under the roof of his mouth. excerpted with permission from the author. “He was doing things that were almost witch-doctor-like,” Sarachan said. “And so [Mathis] gets off the table and he feels KEVIN BAXTER writes about baseball, soccer and anything else he can great. I said to George, where the hell has this been the whole get a press pass for at the Los Angeles Times. He has covered three time? He goes, ‘Yeah, I come up with this stuff.’ I don’t know if Summer Olympics, two Pan American Games, three World Cups, a he made it up, if it was real or just psychological, but Clint was a Women’s World Cup, a Super Bowl and seven World Series. An essay he new man.” wrote in the fifth grade was voted best in the class. He has a cool dog.
20 CHIROPRACTIC ECONOMICS • JULY 30, 2019 CHIROECO.COM Empowering Beau ty
Own the hottest trend in the fat loss industry right now with 0% Financing!
*Financing incentive for approved applications through 7/31/19 Only laser in the world FDA market cleared for overall body circumference reduction and OTC use.
The world's most advanced non-invasive laser. ZERONA Z6. Purchase includes full training, marketing support and in-clinic product launch
Call Us Today - Offer Ends Soon! Empowering Beau ty 877-699-3766 22 CHIROPRACTIC ECONOMICS • JULY 30, 2019 CHIROECO.COM FEATURESTORY EVERYTHING STARTS WITH THE FEET FOR MLB PLAYERS Orthotics keep the Tampa Bay Rays on their toes
BY PAUL HARKER
TIME TO READ: 5-7 MIN.
THE TAKEAWAY Whether hitting, throwing or catching, performance begins at your base — your feet. Imbalances can hinder performance and lead to injuries. Here’s how custom orthotics have helped Tampa Bay Rays players.
CHIROECO.COM JULY 30, 2019 • CHIROPRACTIC ECONOMICS 23 FEATURESTORY
THE MAJOR LEAGUE BASEBALL SEASON IS ONE OF THE LONGEST IN PROFESSIONAL SPORTS. Over a 7-1/2 month period, every team will play at least 192 games (including spring training). With only 18-20 days off for the whole season, players’ bodies are placed under an extraordinary amount of stress. Medical staffs are responsible for keeping players healthy and performing at an elite level, and for many players this starts with addressing imbalances in their feet.
It starts with the feet collapsed or high arches have a higher help align the body, including the foot Whether a baseball player is swinging probability of sustaining an injury to a and ankle, which is essential for a player’s a bat, throwing a ball, running a base foot, ankle, knee, thigh, hip or back. balance and kinetic chain efficiency. or reacting in the field, his power, They include materials that help with control, propulsion and ability to react shock absorption and propulsion, which in the field all originate from his lower is critical when considering the lack of extremities. Imbalances due to pronation support baseball cleats typically have. or supination of the feet can make the Many people think about custom difference in hitting the ball, making the orthotics for prevention of injuries or play, or even being able to take the field. to help prevent re-injury once an injury If the foot is excessively pronated, has occurred. However, the role of then the knees will have excessive 192 custom orthotics in increasing everyday valgus stress, the Q-angle will be performance is just as important to a increased and the hips will be internally professional baseball player. The average rotated. This provides a less than batter swings in 140 milliseconds while optimal position to be explosively trying to connect with an 85-plus mile- powerful and can lead to injuries. GAMES PLAYED OVER A per-hour ball. That is less than the 400 An unbalanced stance due to TEAM’S MAJOR LEAGUE milliseconds it takes to blink your eye. pronation or supination of the feet Imbalances in a player’s feet can affect places a lot of stress on the body and BASEBALL SEASON the stability of how a batter distributes increases the risk of injury. Players with (INCLUDING SPRING TRAINING) his weight through his swing and be the excessive pronation of the feet are more difference in making great contact with prone to injuries of the knee, hip and the ball or missing it completely. even the lower back, while players with excessive foot supination are more prone Fancy footwork to inversion ankle sprains. Players’ risk of Custom orthotics and performance Good fielders make fielding look easy, injury increases based upon the playing To address imbalances in players’ feet to and it is their footwork that leads to the surface and the shoe types they wear. help prevent injuries, the Tampa Bay Rays process of good fielding. The better their Artificial turf is a harder surface and have used custom orthotics with almost footwork, the better their glove work. provides an uneven playing field due to 100% positive results. Custom orthotics When a player has a 100-plus mile-per- the unevenness of the substrate, and correct imbalances in the feet and hour ball coming at them, the ability with the lack of support that is common provide the proper stability for the body to react quickly and get their body in in baseball cleats, players who have with multi-arch support. Custom orthotics position is critical. When a player’s feet
24 CHIROPRACTIC ECONOMICS • JULY 30, 2019 CHIROECO.COM ADVERTISEMENT Yes, I’m a DC and My Toughest Cases Will Give You The Best Training in Lab Analysis and Patient Care
Tough Case 733: Beautiful, easy to read color coded reports
e Blue is the w rst e Red is ini a Yellow is warning. It’s that easy.
SBN patented computerized system, provides the most in-depth and comprehensive medical & nutritional analysis. Nobody can remember everything – that’s why you need SBN!
Tough Case 265: 73 yr/o male with stage 4 kidney cancer given 6 mo’s to live… No medical treatment, just SBN protocols based on proper testing, nutrition, and vitamin therapy. Still thriving with no symptoms for 4 years and counting. SBN nutrition and vitamin therapies optimize health and assist the body’s natural ability to fight cancer. Results can vary based on many factors.
2019 SBN Lecture Schedule Cancers go into remission, pet scans clear, cancer markers an e a rat ry n ati na ase ine testing ana ysis an s ggeste r t s drop, diseases disappear - these are just a small sample July 13-14 Greenville, SC of the results that SBN trained doctors are getting:
July 20-21 Scottsdale, AZ • PSA: 30.0 down to 0.02 in 18 • RA: less than 2 months, she July 27-28 Minneapolis, MN months is off all drugs: Embrel, August 3-4 Philadelphia, PA • Breast CA 27.29 drops from Methotrexate, Celebrex, August 24-25 Nanuet, NY 185 to 22 in weeks Darvacet, Percadan, • Hepatitis C viral load drops Vicadin, Norflex, Lasix San Diego, CA September 7-8 to negative • Type 1 diabetes: 250 units September 14-15 San Jose, CA • Reversed symptoms of MS to zero insulin in 4 months September 21-22 Kansas City, MO (no longer uses wheel chair) • Cholesterol 1,090, down to September 28-29 Dallas, TX • Crohn’s disease is resolved 194 and Triglycerides from October 5-6 Davenport, IA • Male testosterone: 158 (low) 4,920 down to 82 in 2 to 301 in just 2 weeks! weeks October 12-13 Baltimore, MD • • In 3 weeks: Her hot flashes, Breast cancer marker night sweats, toe fungus Doctors $89, Staff and Students $20 dropped 10 points in 1 month! and headaches are gone! 12 hour CEU approved course • 6 yr/o girl avoids colostomy Lunch provided Saturday • Extreme atopic dermatitis gone in 3.5 months For lecture schedule, registration, more cases • 4 months: Hgb A1C reduced and testimonials by SBN members go to from 13.7 down to 6.3 www.ScienceBasedNutrition.com . Science Based Nutrition
Dr. Van Merkle – Lecturer ScienceBasedNutrition.com Reproducible, objective results - learn from the BEST Tel 937-433-3140
FEATURESTORY
ACTIVATOR METHODS FALL 2019 Power, control, propulsion and ability SEMINAR to react in the field all originate SCHEDULE SEATTLE, WA from the lower extremities. September, 14, 2019 HOUSTON, TX September, 21, 2019 MINNEAPOLIS, MN September, 28, 2019 don’t work, the rest of the body follows. PAUL HARKER is the former SAN JOSE, CA This can put a player out of proper assistant athletic trainer for the October, 05, 2019 position to make the play. MLB Tampa Bay Rays; he currently Imbalances in the feet also impact serves as the team’s medical ST. LOUIS, MO coordinator. He has served with the October, 12, 2019 a player’s speed and accuracy when throwing a ball. Pitching is all about Rays organization for 23 years and NEWARK, NJ balance and mechanics. If a pitcher represents footlevelers.com. October, 19, 2019 does not have the proper balance, his ATLANTA, GA mechanics can be thrown off, leading to October, 26, 2019 an errant throw due to a lack of power and control. TORONTO, ON November, 02, 2019 Baseball players stand around a lot, but need to be able to have explosive ORANGE COUNTY, CA bursts and movements when running November, 09, 2019 bases or reacting in the field. Players CHICAGO, IL that are flat-footed are less capable of November, 09, 2019 generating the explosive power to propel the body forward quickly. This can be the PHOENIX, AZ November, 16, 2019 difference in beating the throw or being in position and making the play. BOSTON, MA November, 16, 2019 Reducing stress, improving results Imbalances in the feet due to pronation Students can attend for $99 or supination can greatly impact a and New Doctors* for $199! player’s swing, throw, movement and REGISTER TODAY reaction time. Having the proper balance at www.Activator.com and support helps prevent injury and or call 1-602-224-0220 improve performance. Custom orthotics for more information provide proper balance and support for the whole body, help correct imbalances in the feet, and include advanced materials that support shock absorption at heel strike and propulsion at toe-off during the gait cycle. With our team, we have used custom Q-ANGLE orthotics to make sure our players have the proper support and balance, which THE RESULTANT LINE OF has resulted in reduced stress on their FORCE OF THE QUADRICEPS, bodies, fewer injuries, and improvement activator.com in performance. Almost every player or MADE BY CONNECTING A POINT staff member who has custom orthotics NEAR THE ASIS TO THE 1-602-224-0220 has ordered additional pairs so they can *A “New Doctor” is a doctor that has not have the proper balance and support in MID-POINT OF THE PATELLA attended a seminar in the last five years. all their shoes, on and off the field.
26 CHIROPRACTIC ECONOMICS • JULY 30, 2019 CHIROECO.COM Fall2019-ChiroEcon-2.25x9.625.indd 1 6/21/19 4:06 PM Instruments Designed for Every Chiropractor and Every Patient
Whether you’re adjusting the world’s fastest man or the weekend warrior, Activator Adjusting Instruments are preferred by chiropractors around the world.
Want to learn the Activator Method, but can’t make it to a seminar?
Activator Institute VT offers up to 24 CE credits through our Basic Scan Protocol and Extremities courses! Pause, play, and replay the short, guided lessons on our easy-to-use virtual training platform activator.com optimized for any phone, tablet, and laptop! 800-598-0224 Learn more at ActivatorVT.com
Activator and Activator Methods are registered trademarks of Activator Methods International, Ltd. in the United States and other countries. Activator Methods International UK, Ltd.
ChiroEcon-Sports-8.125x10.875-062119.indd 1 6/24/19 8:10 AM 28 CHIROPRACTIC ECONOMICS • JULY 30, 2019 CHIROECO.COM FEATURESTORY CARTILAGE TEARS AND KINESIOLOGY TAPING Taping as part of a conservative treatment approach to TFCC injuries
BY SHANNON M. HAUSCHILDT, MS, PA-C
TIME TO READ: 4-6 MIN.
THE TAKEAWAY While there are a number of non-operative methods to address triangular fibrocartilage complex (TFCC) tears, kinesiology taping can also reduce pain and improve neurosensory feedback to heighten body awareness and motor control during the healing/rehab phase.
TRIANGULAR FIBROCARTILAGE COMPLEX (TFCC) TEARS are a common source of ulnar-sided wrist pain. The TFCC is composed of the triangular fibrocartilage, the ulnar collateral ligament, the radioulnar ligament and the sheath of the extensor carpi ulnaris.1 It plays an important role in load bearing across the wrist as well as in distal radioulnar joint (DRUJ) stabilization.2 A traumatic tear can occur from a fall forward onto an outstretched hand, such as in athletic activities, or a degenerative tear may develop with repetitive workloads.
CHIROECO.COM JULY 30, 2019 • CHIROPRACTIC ECONOMICS 29 FEATURESTORY
Tape applied to the skin increases the conversation between the brain and the affected region of the body, resulting in more desirable movement patterns and body awareness.
Examination and diagnosis Non-operative methods A patient with a TFCC injury typically presents with ulnar-sided A number of unstable and chronic tears will require wrist pain that increases with supination/pronation of the arthroscopic debridement or reconstruction. However, stable forearm and ulnar deviation of the wrist. Examination reveals and acute tears may benefit from common non-operative tenderness to palpation along the ulnar side of the distal radi- treatment methods including:3 oulnar joint. A large joint effusion is not typical. A provocative test performed by the examiner involves applying an axial load Activity modification: Avoiding aggravating activities, such as to the wrist in an ulnar-deviated position. Although often normal, loaded wrist extension and rotational movements, will help to a radiographic finding of a widened space between the distal remove strain on the ligamentous complex. ulna and radius may suggest a TFCC tear. An MRI is needed to definitively diagnose a structural tear. Immobilization: In one study, more than 50% of patients with a clinical diagnosis of a TFCC tear had complete pain relief with immobilization provided by a short-arm cast or a wrist brace.⁴ THE PERCENT OF PATIENTS WITH A Nonsteroidal anti-inflammatories (NSAIDS): NSAIDs are among the most common pain relief medicines. They can help mitigate CLINICAL DIAGNOSIS both pain and swelling but can carry unwanted side effects. OF A TFCC TEAR WHO Steroid injections: An intra-articular radiocarpal joint injection 50% EXPERIENCED COMPLETE can provide local pain relief but requires a skilled practitioner to PAIN RELIEF WITH assure proper placement and desired outcome. Corticosteroid injections do not come without risk, though. IMMOBILIZATION Physical rehabilitation: Exercises and modalities aimed at reducing pain and inflammation as well as increasing function may be helpful to some patients.
TFCC taping Another option for conservative treatment of a TFCC injury is elastic therapeutic taping. When applied appropriately, this modality can reduce pain and improve neurosensory feed- back to heighten body awareness and motor control. It is believed that by stimulating the mechanoreceptors in local tissue, nociception (the nervous system’s response to harmful stimuli) can be reduced. Studies have shown that this type of treatment provides superior pain relief when compared to minimal intervention.⁵ Elastic therapeutic taping has also been shown to improve joint position and proprioception in multiple joints of the body.⁶,⁷,⁸ Simply put, tape applied to the skin increases the conversation between the brain and the affected region of the body, resulting in more desirable movement patterns and body awareness.
30 CHIROPRACTIC ECONOMICS • JULY 30, 2019 CHIROECO.COM Show the Difference
Tri-Planar Biomechanical Data with a Single Sensor
Easy to Use, Have Your Staff Do the Assessments
Assess Your Community Outside of the Clinic
Insurance Billable Assessments
A Portable Biomechanics Lab for Your Clinic
3D Functional Movement 3D ROM 3D Balance 3D Posture KAMS Movement Screen
Portable Affordable Objective Efficient
Book your free online demo at www.kinetisense.com FEATURESTORY
Surgical alternatives In his book Fascial Manipulation for Musculoskeletal Pain, Stecco proposes that there is a helical pattern to the fascial network in the human extremities. This fascial pattern helps us understand rotational movements of the forearm.⁹ Therefore, it is possible that a similar helical pattern of taping application can cue the patient to stay within a desired range of motion to allow for healing of a TFCC injury. A taping application provides a few benefits over traditional casting, including a lower risk of stiffness and atrophy following immobilization, improved cleanliness and greater comfort for the patient. Elastic therapeutic tape offers pain relief that is non-invasive and generally well-tolerated. Likewise, it will not HELICAL PATTERN TAPING limit the ability to perform physical rehabilitation. While many patients with TFCC injuries may require surgical The patient is positioned with the elbow flexed at 90 degrees intervention for full resolution of their symptoms, conservative and the wrist in neutral. treatment still remains a viable option. Elastic therapeutic tape The first piece of tape (yellow) should start on the base of applied in a helical pattern may be an alternative to traditional the 5th metacarpal on the dorsal side of the hand. Wrap the non-operative treatment of TFCC injuries. tape toward the radial side, being certain to cover the region of the TFCC. Continue to wrap in a helical pattern, avoiding the SHANNON M. HAUSCHILDT, MS, PA-C, is an assistant professor and antecubital space, and finish on the medial upper arm. academic coordinator in the Missouri State University Physician Assistant The second piece of tape (red) should begin on the thenar Program. She has 15 years of experience in orthopedics and currently eminence and wrap in the opposite direction, ending on the works at Mercy Hand Surgery in Springfield, Mo. lateral upper arm. References can be found online at chiroeco.com.
Identify. Treat. Restore.
Treats pain resulting from myofascial dysfunction, tendinopathy, trigger points, repetitive stress injuries, enthesopathy, and soft tissue strain. #PIEZOWAVE2 | @ELVATIONMEDICAL Elvationusa.com | [email protected] | (770) 295-0049
32 CHIROPRACTIC ECONOMICS • JULY 30, 2019 CHIROECO.COM The 4-in-1 Sports Recovery Pack for Chiropractors!
Free Product Giveaway!
Supports Healthy Tendon and Ligament Function C-Flav
Improves Post-Workout Muscle Tightness and Soreness
GABAnol
Maintains Normal Inflammatory Balance
Traumeric
Promotes Normal Tissue Recovery and Repair
Vascuzyme
The first 50 DCs to sign up will receive a Free So Tissue Support Pack www.orthomolecularproducts.com/free-recovery
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
LT-CE-003-A FINANCIAL ADVICE
FOR FOR SALE SALE
THE 6 REASONS YOUR PRACTICE WON’T SELL Avoid these pitfalls for a smooth, successful transaction
BY CRYSTAL MISENHEIMER
TIME TO READ: 7-9 MIN.
THE TAKEAWAY Pricing, financials, buyer trust, marketing efforts, general organization and working with the right bank all come together to paint a picture for potential buyers of chiropractic practices. An industry expert points out pitfalls to avoid and tips to create a most attractive opportunity for buyers.
SELLING A PRACTICE CAN FEEL LIKE CLIMBING A MOUNTAIN. about 30% of businesses listed for sale ever actually sell. The There are records to organize, marketing and sales materials to rest are doomed to close their doors. create, and logistical details to take care of. And the statistics What can you do to put yourself in the 30%? Avoid these six on selling a business aren’t great; according to SCORE.org, only pitfalls and you’ll be well on your way.
34 CHIROPRACTIC ECONOMICS • JULY 30, 2019 CHIROECO.COM I do it for me...
SAVE NOW FOR FOR SALE SALE 20% OFF! Expires 8/31/19
NEW
So I can give more to them Expand your chiropractic patient base and increase your revenues. Highly effective CBD is changing today’s pain care. Known to ease symptoms of arthritis, anxiety and chronic pain, it is not mind-altering By nor habit-forming. Available in professional and retail sizes, CBD is the perfect addition to your clinical practice. 800.445.6457 | lab-blends.com | biotone.com
Offer CBD to your patients – Call for details 30% Approximate number of businesses listed for sale that actually ever sell
FINANCIALADVICE
Your pricing doesn’t add up Your financials are a mess The chiropractic market is crowded. Baby boomers are Buyers are looking for certainty just as much as you are. 1retiring, and today’s population is more willing to pick 2And rest assured, they will do their homework. Financial up and move. This means prospective buyers have more records hold a great deal of important information: what the options than ever. And a well-established marketplace for overhead is, what the cash flow is, and the fluctuations the chiropractic clinics makes it easier for buyers to compare buyer might expect in both categories. Further complications the various options. come from addbacks, the adjustments made to remove tax As a result, aligning with market expectations is more strategy and show true profit to prospective buyers. important than ever. Some clinics priced above the norm If a buyer looks through your financial statements and may still sell, but it will likely take longer. Historically, can’t untangle where income originates or what the true spending a long time on the market damages the reputation profit is, they’ll lose interest. Outright errors or omissions are of clinics for sale. This could lead to a final sale price even worse. lower than one you could have gotten if you had priced This is especially a problem area for doctors who try to sell appropriately from the get-go. their clinics themselves. Sadly, we hear countless stories of buyers spending months trying to unwind “for sale by owner” What You Can Do: financials and stats, or even trying to get a loan based on Even if you are selling without a broker’s assistance, get a profes- amateur-prepared financials. sional valuation. This will allow you to price your clinic at the maximum that stays within market expectations. What You Can Do: Prepare an informational package that won’t confuse potential buyers. Your financials need to be so clear that even a new APPROXIMATE NUMBER OF graduate could understand them at a glance. Clear information BUSINESSES LISTED FOR SALE not only builds trust, it gets a buyer excited about your clinic. Have an expert like a broker or CPA advise you about what 30% THAT ACTUALLY EVER SELL addbacks are reasonable and customary.
36 CHIROPRACTIC ECONOMICS • JULY 30, 2019 CHIROECO.COM FINANCIALADVICE
Your marketing needs to be as clear as your sales materials. Buyers need to understand what’s for sale, what the cash flow is, and where it’s located.
Your buyer doesn’t trust you Your clinic is a mess Most salespeople have heard the saying If you were buying a house but the pictures showed tacky 3 “Time kills all deals.” What makes deals take longer? 4curtains, water damage and desks overflowing with paper- A lack of trust. work — would you be excited? Chiropractic buyers are the same From the beginning, it’s important that your buyer feels way, but worse. For many practitioners, this is the biggest purchase you’re being completely transparent with them. If they don’t of their lives. You don’t want to give buyers any reason to say no. — if they get the impression that information is unclear, We hear this story often. A buyer looks at a clinic; it’s in a nice misleading or withheld — they will get cold feet. Ideally, town, and the financials seem to be in good shape. Then they every buyer who requests information from you gets a clear, see it in person. Maybe it’s cluttered, or filled with bugs or leaks, thorough and comprehensive information package to help or the treatment room is dark and dreary. So they move on. assess what’s for sale. With so many options on the market, you want to do everything possible to make your clinic stand out. Patients may not mind a What You Can Do: little mess if they’ve been seeing you for a while, but buyers will If you’re listing with a brokerage, review any sales materials to be seeing your clinic for the very first time. ensure that they’re clean, comprehensive and up-to-date. If you’re listing your clinic yourself, assemble all information about What You Can Do: your practice into one sales package. That includes financials, It’s human nature to become immune to clutter in our daily clinic statistics, practice history and management details. environments. To see with fresh eyes, walk through your clinic and take pictures of every room from multiple angles. Address anything that makes you cringe.
CHIROECO.COM JULY 30, 2019 • CHIROPRACTIC ECONOMICS 37 FINANCIALADVICE
Your marketing is invisible located. Much has been written about but also good schools, a low cost of Think back to the major purchases the millennials, who are becoming a living and a high quality of life. 5you’ve made in your life. What larger segment of chiropractic practice marketing worked on you? When you buyers every day. So we know they care What You Can Do: shop for a car, do you shop blurry photos about lifestyle more than any previous Create marketing with a strong online in classifieds? Or do you check online generation — they want to know what focus, ideally with a dedicated landing for up-to-date information and pictures they’ll be doing when they’re not page for your clinic. Having a dedicated from every angle? If your marketing is working. And we know where to find page lets you show up in searches instead low-budget, outdated or doesn’t feel them: online. of competing in the classifieds. Update upscale, it will devalue your practice. That means your marketing needs your marketing frequently. First, your marketing needs to be a message, too. It needs to highlight as clear as your sales materials. Buyers recreational activities and the positive need to understand what’s for sale, aspects of living in your area. That what the cash flow is, and where it’s includes attractions like lakes or skiing,
$$$
BUSINESS LOAN BROKERAGE IS AN UNREGULATED INDUSTRY, AND WE’VE SEEN BUYERS LOSE SIGNIFICANT FUNDS TO DISHONEST BROKERS.
You’re at the wrong bank We’ve talked a lot about buyers, 6but there’s another party you need to impress: the bank. This is another good reason to have your financials in order. If a bank isn’t confident about your numbers or the outlook of your clinic, your deal goes to the bottom of the stack. When that happens, you’re stuck carrying a note or letting a buyer walk. However, even with strong financials, some banks won’t lend on chiropractic acquisitions thanks to a higher rate of default associated with the chiropractic NAICS code. Your local banker may not know this if they’re not the decision maker. You might not find out right away, in part because banks benefit from having deals in the pipeline (even if they’re deals that will never close). In a worst-case scenario, a buyer might work with a bank for months only to be declined because the deal was never going to meet the bank’s internal criteria.
38 CHIROPRACTIC ECONOMICS • JULY 30, 2019 CHIROECO.COM FINANCIALADVICE
What You Can Do: If all those steps sound like a headache, CRYSTAL MISENHEIMER is the co-founder Assuming you already have a consider the alternative: waiting for of Progressive Practice Sales. Their team detailed and clear sales prospectus, months, slowly dropping your asking harnesses the power of today’s technology your next step is to connect with a price, hoping a serious buyer will to help doctors sell and acquire clinics, and reputable loan broker. Ideally, work materialize. Putting in the work up front save them time, money and effort along the with a brokerage with established gives you the best odds at a smooth, way. She can be contacted at 512-523-9110, connections for chiropractic lending. quick and profitable sale. Alternatively, [email protected] or Emphasis here is on reputable. skip the headache. Brokerages exist to through progressivepracticesales.com. Business loan brokerage is an handle the analysis, data and marketing unregulated industry, and we’ve with the necessary care, so that you can seen buyers lose significant funds to focus on keeping your practice numbers dishonest brokers. up and planning for your next move.
QUICK TIP: Walking to keep lower-extremity arthritis at bay A study has found that taking a brisk walk for less than 10 minutes per All the subjects had been diagnosed with osteoarthritis in the knee, day is associated with a decrease in the risk of developing a disability for hip, ankle or foot, and experienced some level of pain or stiffness but those with osteoarthritis in a lower-extremity joint. were not limited in mobility or disabled in any way as the trial began. More than 30 million adults in the United States alone suffer from They were tracked for four years, with their physical activity recorded on a osteoarthritis, typically starting after age 40. The study, which took place wearable electronic device. Those who had been doing a minimum of an at the Northwestern University Feinberg School of Medicine in Chicago, hour a week of exercise had an 85% lower risk of being unable to cross a Ill., is based on an investigation that included more than 1,500 men and street alone due to the need to walk slowly. women between the ages of 45-79 and residing around Baltimore, Md.; — Baseline of Health Foundation, jonbarron.org Columbus, Ohio; Pawtucket, R.I.; and Pittsburgh, Pa.
CHIROECO.COM JULY 30, 2019 • CHIROPRACTIC ECONOMICS 39 WELLNESS APPROACH
ANTI-INFLAMMATORY NUTRITION FOR PATIENTS A safe, effective and holistic pain protocol
BY JACOB TEITELBAUM, MD
TIME TO READ: 4-6 MIN.
THE TAKEAWAY Curcumin, omega-3 and Boswellia are some of the hot supplements providing anti-inflammatory relief, as are topicals combining these ingredients. Help your patients begin to heal with the right nutrients and botanical medicines that support the efforts of regular chiropractic adjustments.
ACCORDING TO THE CDC, AT LEAST millions of Americans suffer acute pain. 1,2 arthritis, muscle recovery from intensive ONE-FIFTH OF ALL AMERICANS report Whatever the causes — acute pain workouts, or for any other reason — dealing with chronic pain, and the from physically-demanding jobs, chronic effective, safe and holistic solutions are National Institutes of Health report that inflammation due to rheumatoid within reach.
40 CHIROPRACTIC ECONOMICS • JULY 30, 2019 CHIROECO.COM WELLNESSAPPROACH
Turmeric essential oil is a component in this curcumin to help it absorb and remain in the bloodstream longer.
Curcumin for chronic pain One way to bolster this is to build DHA Chronic pain may be a primary driver and EPA levels in patients with daily behind most of your patients’ initial supplementation. It can go a long way visits. And because it becomes so hard to stopping acute and long-term joint to ignore, it may also drive patients inflammation. to taking unhealthy levels of over-the- An omega-3 supplement that is bound counter or prescription pain medications. to phospholipids (beneficial in their own For situations like this, a clinically- BCM-95 right) provides peptides that krill and fish studied curcumin blended with turmeric oil supplements can’t offer. Just a couple essential oil (BCM-95) may be the of tablets each day help balance levels best choice. Curcumin fights COX-2 of omega-3s. A phospholipid form is inflammation, and modulates every CURCUMIN ESSENTIAL OIL more stable too, and virtually guarantees other inflammatory pathway as well. COMPLEX CONTAINING compliance, because it requires fewer This particular curcumin has been used dosages than fish oil and doesn’t in numerous clinical studies, including 86% CURCUMINOIDS AND cause fishy-tasting burps. Because the a rheumatoid arthritis trial where it 7-9% ESSENTIAL OILS absorption of omega-3s is much better performed better than the prescription with phospholipids than with triglyceride- drug diclofenac sodium, reducing joint bound oils, it is a more natural fit for the pain and swelling with no side effects. 3 body, as well. Turmeric essential oil is a component Omega-3 for joint pain in this curcumin to help it absorb and For joint discomfort, omega-3 Acute pain and muscle recovery remain in the bloodstream longer. It consumption is consistently linked with Some of the best results for acute also provides turmerones (specifically lower incidence of rheumatoid arthritis, pain and muscle recovery can be seen ar-turmerone) with actions similar to and can certainly benefit patients with the clinically-studied curcumin curcumin as well. 4,5 dealing with pain due to other causes. 6-12 mentioned earlier along with 5-LOX
OTC Topical Pain Relief Products with menthol and camphor as active ingredients
www.cbdclinic.co • (844) 422-3254 Free Samples*
*Must be a new registrant to receive. Available while supplies last. All rights reserved. CBD CLINIC™, the leaf logo™, Revolutionary Pain Relief™, are trademarks of Abacus Health Products, Inc. Patents Pending. Manufactured in the USA. Distributed by Abacus Health Products Inc., Woonsocket, RI 02895. © Copyright 2019.
CHIROECO.COM JULY 30, 2019 • CHIROPRACTIC ECONOMICS 41 WELLNESSAPPROACH
Low Cost Big Rewards Comprehensive Office Rehab System SAVE TIME! Optimize office efficiency and revenue with Synergy Exercise Rehab System!
It has been a pain relief miracle for people, even helping when narcotics cannot.
fighting boswellia, DLPA to boost Topical combinations All this... in just a few feet of space! natural endorphins, and nattokinase to Additionally, a topical cream for dealing The Smart Addition To Your Practice. efficiently shepherd these ingredients with sprains, strains and abrasions Besides function, high quality & cost effectiveness, Synergy offers the most TURN-KEY, practical exercise through the bloodstream. This pain may be one of the best all-purpose rehab program on the market. Every System is reliever is fast-working and can easily recommendations. A recommended complete with hand-welded chrome-plated stations, take the place of over-the-counter one is made from the flowers, stems storage brackets, deluxe cords and attachments, NSAIDs your patients may be using. and leaves of a specialized comfrey REAL TIME DVD’s of targeted areas and common injury protocols in 3 phase progressions, daily tracking It has been a pain relief miracle for (Symphytum x uplandicum NYMAN) that forms, exercise scrip pads, with rehab codings for the people I treat, even helping when is free of pyrrolizidine alkaloids (PAs). easy implementation. narcotics cannot. Aside from soothing inflammation “We have two Synergy Total Curcumin has been clinically studied and muscle pain, this comfrey cream Body Systems. Patients love it! They are getting results. for its effects on delayed onset relieves knee and ankle sprains and I especially like the Synergy muscle soreness, and was found to strains, and the scrapes and abrasions Kyphosis Program!” Timothy Odom, DC - Dallas, TX reduce pain, inflammatory markers, that are common with an active life or “I have two Synergy Stations 16-22 and they produce for me and muscle damage and improve occasional stumbles. everyday!” performance. 13,14 The boswellia in The right nutrients and botanical Martin Slaughter, DC - Starke, FL this combination has been studied medicines complement and support Buy 12 Get 3 FREE! along with curcumin in a clinical trial of regular adjustments for a holistic Treating chronic neck pain? patients with osteoarthritis, although approach to pain relief. Whatever the Synergy Cervical Program can help! its 5-LOX balancing ability makes reason for the pain, these interventions it a good choice for patients with do more than mask symptoms — they rheumatoid arthritis, too. can stop damaging inflammation and In the osteoarthritis study, the two help your patients begin to heal. botanicals were compared to a generic celecoxib. One group received celecoxib, 100 mg, twice daily while the second group received a 500-mg blend of the AMERICANS REPORTING “Home exercise with advice or training is recom- high-absorption curcumin and the high- mended in the treatment of acute neck pain for AKBA boswellia extract twice daily. 1 THEY DEAL WITH CHRONIC both long and short-term benefits.” JA M A - May 2013, Vol. 289, No. 19 For pain relief, 64% of those taking PAIN ON A REGULAR BASIS, J M P T - January 2014, Vol. 37, Issue 1 the herbal ingredients versus 29% “I have been using Synergy cervical and it has helped ACCORDING TO THE CDC in the drug group improved from me fantastic. I am a veteran and have a herniated 5 neck with a lot of arthritis.... Thanks to you and your “moderate to severe arthritis” to “mild Cervical Program, I can move pretty pain free.” 15 THANK YOU, Michael to moderate arthritis.”
Special: Buy 12 Headgears Get 3 Free JACOB TEITELBAUM, MD, is director of the Practitioners Alliance Network, which Bonus C-Cords Only $6 ea. fosters communication between all health practitioners (vitality101.com/pan). He is also an www.TargetExercises.com/shop internationally-known expert in the fields of chronic fatigue syndrome, fibromyalgia, sleep and www.SynergyRehab.com pain. He is the author of the perennial bestseller From Fatigued to Fantastic; Real Cause, Real Cure; Pain Free 1-2-3; and the free iPhone and Android app Cures A-Z. He can be reached at
For a FREE Catalog, 410-573-5389 or through endfatigue.com. Call 1.800.NEW FLEX (639.3539) References can be found online at chiroeco.com.
42 CHIROPRACTIC ECONOMICS • JULY 30, 2019 CHIROECO.COM With TOO MANY standard features to ACCUFLEX list you should see them all for yourself. www.ACCUFLEXTABLES.com www.TRACWERX.com TABLES & LASERS www.SPINEWERXDECOMPRESSION.com www.MEDRAYLASER.com PLEASE CALL 573-745-1086 TO ORDER.
The Comet… Starting at only $3,495 (optional drops and features may be shown)
• Rear lateral flexion with removable guide handle • Variable flexion speed • Tilt head with adjustable face cushions • Hingedown abdominal • Ankle extension and patient traction handlebars • Whisper quiet and glass smooth flexion • Choice of heights and upholstery color • One of the best built, most versatile and affordable of any electric flexion tables on the market
The ECLIPSE Electric Flexion Starting at only $3,195.00 (table shown with optional drops)
• Variable electric flexion speed • Front lateral flexion •The quietest table on the market • Hinge down abdominal section • Adjustable patient traction bars • Much, much more! Compare us with any electric flexion table on the market
Tracwerx...$5,695 The Nova…Introductory price of only $2,395
• One of the most affordable decompression tables built (table shown with optional drops) • New powered table sections • Qualifies for ADA tax credits • New spring loaded hingedown abdominal • Both cervical and lumbar decompression included • All supplies, marketing, harness, everything included • Incredible strength and construction • Compares to tables costing $5,000 more ! • Tilt head with adjustable face cushions • Rear lateral flexion with removeable guide-flex handle • Electric spring tension control • Ankle extension with ankle strap • Choice of upholstery colors and table heights • The best priced manual flexion table for the price anywhere
(573) 745-1086 • [email protected] • www.accuflextables.com
accuflex_amerchiro.indd 16 6/5/19 9:22 PM RESEARCH RESULTS
PHOTOMODULATION AND HEALING THE BRAIN Light therapy offers help to a wide range of brain-injured patients
BY DAVID CHRISTENSON
TIME TO READ: 7-9 MIN.
THE TAKEAWAY The human brain, we’ve discovered, can form new neural pathways for self-healing. This opens the door to an expansive new treatment opportunity for chiropractors and patients with brain injuries through light therapy to produce positive cellular change.
SCIENCE NOW KNOWS THAT THE HUMAN Because of their firm belief in the modalities that can help support the BRAIN is amazingly resilient and can body’s innate recuperative power, brain’s own newly-discovered self-healing reorganize and form new neural chiropractors are poised to lead the way ability. connections and pathways between in treating patients suffering from brain intact neurons to compensate for injuries, diseases or disorders that were Light therapy (photobiomodulation) damage and function loss. This previously thought of as untreatable. To These days light therapy is making its adaptive mechanism is termed this end, light therapy is one of the most way into more and more homeopathic “neuroplasticity.” effective and clinically proven treatment clinics. This non-invasive treatment
44 CHIROPRACTIC ECONOMICS • JULY 30, 2019 CHIROECO.COM 2018 DC Ad_Layout 1 4/16/2019 8:59 AM Page 1
Why subject your practice to a life sentence? Wouldn’t you rather spend your money on something… fun?
Over your career, ECLIPSE® can save you $60,000 or more in monthly payments alone! And that’s just the tip of the iceberg... More experience running our own busy multi-disciplinary practice · More experience growing small client practices into behemoths · More experience working with payers, auditors, & investigators · More experience saving you money · Thousands of practices · Tens of thousands of users.
1.352.488.0081 · www.INeedECLIPSE.com
ECLIPSE is a registered trademark ® of MPN Software Systems • Copyright © MPN Software Systems 2019 RESEARCHRESULTS
DAIRY DAIRY SOY GRAISOYN GRAIN E-Z Mg™ FREE FREE FREE FREEFREE FREE The photons of near infrared and red light produced by laser or LED diodes administered to the patient’s head Organic, gluten-free, vegan magnesium – made to will penetrate the skull (provided they are powerful be absorbed by the body the way nature intended* enough) and stimulate the release of nitric oxide, the body’s natural vasodilator, greatly increasing circulation to the brain while reducing inflammation.
OTC Topical Pain Relief Products with menthol and camphor as active ingredients method (a proven effective alternative rather unique and valuable treatment to drugs and surgery) is also known as option — not only has light therapy “photobiomodulation” (PBM) — meaning proven to be effective as a stand-alone that light placed on the human body will healing modality, but in addition, light produce positive cellular change. therapy may actually accelerate the The photons of near infrared and red healing process produced by other light produced by laser or LED diodes therapies used in conjunction with it. E-Z Mg™ is made from two key administered to the patient’s head will Light therapy has a high level of safety; ingredients, Swiss chard (beet leaf) penetrate the skull (provided they are no known negative side effects; is easy powerful enough) and stimulate the to administer; and is comfortable and and buckwheat – both grown on release of nitric oxide, the body’s natural non-invasive — making it a perfect our sustainable, certified organic vasodilator, greatly increasing circulation treatment modality for the homeopathic to the brain while reducing inflammation. community. farm in Wisconsin. As blood flow is increased to brain tissues, improved tissue oxygenation Benefits of our plant-based, occurs. The release of nitric oxide multiform magnesium: also stimulates new capillary growth (angiogenesis), plus nitric oxide regulates • Helps to bridge the gap in adenosine triphosphate (ATP) production dietary magnesium intake* (according to the research done by 100 British pharmacologist Sir Salvador • May promote whole body and Moncada). As these photons of red and near-infrared light stimulate the high BILLION urine alkalization* numbers of mitochondria in the neurons • Rich source of vitamin K1 of brain cells (the average human brain NEURONS IN THE AVERAGE contains about one hundred billion HUMAN BRAIN neurons), they boost the production of adenosine triphosphate (ATP), causing an increase in cellular energy. According to James Carroll, a recognized authority on PBM, “…when Lighting the brain we put light of the right wavelength and When it comes to the brain, light therapy intensity into people for the right amount has to be effective across the board of time, the right intervals…this light in all of the many diverse conditions, basically tips the balance in favor of more from physical to psychological, that are ATP and less oxidative stress. And under categorized as brain injuries. As Michael To learn more and order, visit standardprocess.com/ce-EZ-Mg *Must be a new registrant to receive. Available while those circumstances, people get better Hamblin, PhD, associate professor at supplies last. All rights reserved. CBD CLINIC™, the more quickly.” Harvard Medical School, notes: “The leaf logo™ ,Revolutionary Pain Relief™, are trademarks of Abacus Health Products, Inc. Patents Pending. This increase in circulation plus brain suffers from many different disor- Manufactured in the USA. Distributed by Abacus Health Products Inc., Woonsocket, RI 02895. © Copyright 2019. ATP production makes light therapy a ders that can be classified into three *These statements have not been evaluated by the Food and Drug Administration. These products are not intended 46 CHIROPRACTIC ECONOMICS • JULY 30, 2019 CHIROECO.COM standardprocess.com to diagnose, treat, cure, or prevent any disease. ©2019 Standard Process Inc. All rights reserved. LN00130 05/19 DAIRY DAIRY SOY GRAISOYN GRAIN E-Z Mg™ FREE FREE FREE FREEFREE FREE Organic, gluten-free, vegan magnesium – made to be absorbed by the body the way nature intended*
E-Z Mg™ is made from two key ingredients, Swiss chard (beet leaf) and buckwheat – both grown on our sustainable, certified organic farm in Wisconsin.
Benefits of our plant-based, multiform magnesium:
• Helps to bridge the gap in dietary magnesium intake* • May promote whole body and urine alkalization* • Rich source of vitamin K1
To learn more and order, visit standardprocess.com/ce-EZ-Mg
*These statements have not been evaluated by the Food and Drug Administration. These products are not intended standardprocess.com to diagnose, treat, cure, or prevent any disease. ©2019 Standard Process Inc. All rights reserved. LN00130 05/19 RESEARCHRESULTS
Advanced research…is continuing to prove that light therapy can have a positive effect on the brain in relation to trauma and degenerative diseases.
broad groupings: traumatic events A study on insomnia/sleep (stroke, traumatic brain injury and disturbance conducted by the China global ischemia), degenerative diseases Institute of Sports Science in Beijing (dementia, Alzheimer’s and Parkinson’s), concluded that “Transcranial PBM and psychiatric disorders (depression, (658 nm) has been demonstrated anxiety, post-traumatic stress disorder).” to improve sleep quality in Chinese Can light therapy help in all of these female basketball players.” And a small distinct areas? feasibility study published in 2009 Advanced research being done by concluded: “We gave one eight-minute Hamblin, and also by Margaret A. Naeser, treatment with NIR-PBM to 10 patients PhD, at Boston University, is continuing with major depression, including seven to prove that light therapy can have a with a history of substance abuse (six positive effect on the brain in relation with a past history of opiate abuse and to trauma and degenerative diseases. one with a past history of alcoholism), “At first used mainly for wound healing and nine with an anxiety disorder, and pain relief, the medical applications including three with PTSD. We found of LLLT [low level light therapy] have significant reductions in both mean broadened to include diseases such HAM-D and HAM-A rating [Hamilton as stroke, myocardial infarction, Depression Rating Scales] at two and and degenerative or traumatic brain four weeks following treatment. At disorders.” This joint study by Hamblin two weeks post treatment, six of 10 of and Naeser in 2010 concluded that “We patients had a remission (a score ≤10) believe that the high benefit risk-ratio on the HAM-D and seven of 10 on the of LLLT should be better appreciated by HAM-A. We observed no side effects.” medical professionals in the rehabilitation Light therapy appears to be a safe and physical medicine specialties…the and reliable treatment for every type of particular benefits of LLLT to both the brain issue, be it traumatic, degenerative central and peripheral nervous systems or psychiatric. So, if neuroplasticity is the suggest that much wider use of LLLT mechanism whereby the brain repairs could or should be made in cases of both and heals itself, then light therapy is the brain diseases and injuries.” safe, effective and easy means to kick this process into gear.
TRANSCRANIAL DAVID CHRISTENSON is a health care consultant and the founder/CEO of Neurocare Systems, PHOTOBIOMODULATION bringing advanced state-of-the-art medical-grade DEMONSTRATED TO IMPROVE LED light therapy equipment to medical practices SLEEP QUALITY IN CHINESE for the treatment of neurological disorders. A lifelong advocate for pharmaceutical alternatives, FEMALE BASKETBALL PLAYERS over the last decade he has formulated numerous lines of award-winning advanced apoptogenic Treating anxiety and depression natural neurological supplements and is currently Studies are suggesting that light developing an advanced brain support program therapy is also effective in the treat- for clinical implementation. He can be contacted at ment of psychological disorders, such 800-900-4045, or through neurocaresystems.com. as anxiety and depression, even up to the point of suicidal ideation. Sleep References can be found online at chiroeco.com. issues, too, are improved.
48 CHIROPRACTIC ECONOMICS • JULY 30, 2019 CHIROECO.COM Great Minds Think Alike See For Yourself What Thousands of Successful Chiropractors Across America Have Already Discovered...
AFFORDABLE. RELIABLE. COMPLETE is the affordable, reliable, cloud-based EHR software that makes scheduling, documentation and billing quick and easy.
• 100% web-based. No software to install or update. • Access your practice data from anywhere. Only $99/month • PC, Mac & Tablet compatible. No contracts, hidden fees, • Easiest chiropractic EHR to learn and use. or additional hardware required. • Online appointment scheduling w/ reminders. • Compliant SOAP notes in just 30 seconds. • Free e-claims w/ auto payment posting. AFFORDABLE. RELIABLE. COMPLETE • Online intake forms w/ patient self check-in. • 24/7 U.S. based support. 866-730-1344 • And so much more... chirofusionsoftware.com
Visit us on the web today to learn more about ChiroFusion and to register for a free demo. ChiroFusion is the first and only chiropractic EHR vendor to offer integrated online scheduling with TrueSync technology™ WELLNESS APPROACH
HOW DIFFERENT TOPICAL INGREDIENTS HIT THEIR TARGETS Analgesics and the gate-control theory of pain
BY DAN SANDWEISS
TIME TO READ: 4-6 MIN.
THE TAKEAWAY The chill of menthol, the heat of capsaicin, the physiological temperatures of camphor, and citrus oils all activate different transient receptor potentials, channels for pain transmission, to dull the pain of arthritis or other aches. All regulate the flow of ions such as calcium and sodium into and out of the nerve cells, allowing the transmission of sensory signals, including pain.
THE SCIENCE BEHIND TOPICALS is a function of the theories arthritis, muscle recovery from intensive workouts, or for underlying pain transmission. any other reason — effective, safe and holistic solutions are Whatever the causes — acute pain from physically- within reach. demanding jobs, chronic inflammation due to rheumatoid
50 CHIROPRACTIC ECONOMICS • JULY 30, 2019 CHIROECO.COM that up to 70% DID YOU of CBD products do not match KNOW the label?1
Introducing Cannab-FS™ Available Now! The only full spectrum hemp oil you can trust.
Full Spectrum High Quality so patients realize Seed-to-Oil Process the full benefi ts
• Certifi cate of analysis available for • Contains all key cannabinoids, terpenes each batch2 and fl avonoids, as nature intended
• Continuous testing at every step for • Synergistic e ects among the ingredients batch consistency activates the “entourage e ect” • The entourage e ect may translate • No pesticides or harmful chemicals are to greater e ects at lower doses ever used
Buy now at 860-623-6314 | designsforhealth.com
1 JAMA, Bon Miller et al., 2017 2 www.designsforhealth.com/hemp Less than 0.3% THC
CE_Cannab_FS_PrintAd_7.125x10_0419_V6.indd 1 5/22/19 2:14 PM WELLNESSAPPROACH
Gate theory posits that topical analgesics contain active ingredients that interfere with such transmission and modulate the degree of pain experienced by the user.
Gate-control theory The swinging gate In the mid-1960s, Melzack and Wall published a paper In essence, these factors will open or close “gates,” allowing describing the gate-control theory of pain. While it has under- or preventing pain signals from reaching the brain. It is well- gone modification over the years, the theory’s premise is that known that patients suffering from depression experience pain there are two types of nerve fibers that transmit pain: A fibers more acutely. Other patients have been taught to use mindful- and C fibers. The former transmits acute pain such as that from ness techniques to reduce awareness of pain. Still others use a knife wound or breaking a bone. These nerve signals travel TENS units to interfere with the electrical impulses that move rapidly to the spine because humans must be quickly notified from the site of pain to the spine. The theory asserts that the that their injury is serious and has to be addressed immedi- above behaviors/technology impact the gates that control ately. C fibers transmit pain signals more slowly and tend to transmission of pain to the dorsal horn in the spine and, in communicate chronic pain, such as that from arthritis. Melzack turn, to the brain. Gate theory posits that topical analgesics and Wall posited that there are a number of cognitive, physical, contain active ingredients that interfere with such transmission electrical and chemical factors that can determine how and and modulate the degree of pain experienced by the user. whether the pain signals reach the spine and brain.
DC Hours.com Online Chiropractic CE Anytime, Anywhere
Slide based presentations. Just like being at a live seminar.
Complete your chiropractic continuing education hours when and where it works for you.
It’s fast and easy.
www.dchours.com 800-774-4184
52 CHIROPRACTIC ECONOMICS • JULY 30, 2019 CHIROECO.COM ADVANCED LOW LEVEL LIGHT THERAPY
FDA-CLEARED FOR PAIN, MUSCLE/JOINT AND SKIN CONDITIONS
Proven alternative to Cold LASER
Non-attended, portable modality
Safe, non-toxic, non-invasive
Increase patient referrals
Conforms to body
Affordable
For Professional Rates and Retail Pricing:
by (714) 978-0080 Clinically Proven, Medically Credentialed [email protected] www.celluma.com Globally Recognized WELLNESSAPPROACH
Transient receptor potentials For a few decades, the above explanation was sufficient for explaining the science behind pain and its relief. Starting about Looking For An 20 years ago, researchers discovered further detail on pain Alternative? transmission in A and C nerve fibers. Residing on the membranes of nerve cells in these fibers are Call 630-665-3113 ion channels called transient receptor potentials (TRPs). These channels come in several “flavors,” but all of them regulate • Great Cash Business the flow of ions such as calcium and sodium into and out of • Instant Smiles! the nerve cells, allowing the transmission of sensory signals, including pain. There is a subset of TRPs that are sensitive to temperature, a fact that is relevant to the ingredients in topical analgesics: Comfo-Arch Only $7.50 per pair TRPM8 is sensitive to the cold caused by menthol; A molded featherweight orthotic • Excellent for sport, work, TRPV1 is activated by the heat of capsaicin; casual and dress shoes • Deep heel cup for great TRPV3 is activated at physiological temperatures between 22 hind foot control and 40 degrees centigrade, which results from camphor; • Sized XS, S, M, L, XL TRPA1 is sensitive to citrus oils. ™ Prothotics Most of these channels sit on C nerve fibers, which means they regulate perception of chronic pain. When you administer Motion Control a topical analgesic containing one or more of the above Only $15.00 per pair ingredients, you cause an influx of ions to the TRP channel, Great choice for which results in an immediate strong perception of pain. As postural alignment ions flood the channel, it shuts down, stopping the travel of • Metatarsal rise and heel cup nerve impulses on that nerve fiber. Your patient quickly notices • Structural stabilizer to prevent that her arthritis pain is reduced. pronation and rolling ankles TRP modulating ® Depending on the number of TRP modulating ingredients Powerstep ProTech and the number of channels reached, your patient’s pain may Only $18.10 per pair get a little better, or a lot better. You will find that a topical Strong polypropylene shell containing menthol, camphor, capsaicin and, perhaps, a citrus • Prevents over pronation to oil, will be particularly effective for relieving chronic pain properly align the foot and because all the TRP channels for these ingredients reside on reduce associated ankle, C nerve fibers, which transmit the slow, persistent, chronic knee and lower back pain pain signals. • Stabilizing heel cradle and After a few hours, TRPs will reset themselves as the ions Comfort Cushion™ leave the channel due to the sloughing of ingredients and the body’s tendency toward equilibrium. Your patient will need to reapply her topical analgesic to return to freedom from pain. Bintz Company For this reason, it is a good idea to sell your patient a topical to A family business for over forty years take home.
www.bintzco.com/chiro DAN SANDWEISS is COO of Sombra Professional Therapy 630-665-3113 Products, manufacturer of Sombra brand natural topical analgesics and massage lotions and creams. You can reach him at dan@ sombrausa.com and learn more about Sombra at sombrausa.com.
54 CHIROPRACTIC ECONOMICS • JULY 30, 2019 CHIROECO.COM
2018ChiroEconHalf3.pmd 1 9/28/2018, 1:00 PM The WORLD’S SAFEST High-Powered Therapeutic Lasers Proven patient outcomes, faster treatment times, and better for your bottom line.
Buy the ACTIV PRO LaserStim and ACTIV PRO LaserShower for only $19,900!*
* Limited time. Restrictions apply
Ask about the MR4 trade-up program 1906ADCE
call: 800.373.0955 Super Pulsed Lasers www.multiradiance.com MARKETING MATTERS
WATER-SOLUBLE CBD FOR ABSORPTION Should your marketing include CBD with immediate bioavailability in addition to oil-based?
BY JOHN THOMPSON
TIME TO READ: 3-5 MIN.
THE TAKEAWAY Oil and water, the saying goes, don’t mix. But for patients looking for immediate pain relief with CBD products, water- soluble CBD provides better bioavailability, efficacy and cost.
THERE ARE CURRENTLY MORE THAN 600 CBD OILS available for purchase, and consumers are in need of education. The range in efficacy is startling, as evidenced by a recent report that showed test results of 100 CBD oils. Twenty-three (23%) of those oils tested had zero CBD. That’s right, zero. While most supporters of CBD are happy it can be sold legally across the country, the downside of having CBD oils sold as a dietary supplement is that many companies do not accurately describe what is in their bottle.
56 CHIROPRACTIC ECONOMICS • JULY 30, 2019 CHIROECO.COM The Complete Dispensary Solution
In office Online
• Build your inventory with the • Keep sales that start in largest supplement product your office from leaking to catalog available. Amazon and others.
• Send patients home with • Generate additional the brands you trust and revenue by delivering the recommend most often. convenience and shopping experience patients expect. • Trust in our 40-year reputation and the Emerson • Stay top of mind with Quality Program to support patients when you get them better patient outcomes. on the Wellevate app for iOS.
emersonecologics.com | 800.654.4432 | [email protected] wellevate.me | 855.935.5382 | [email protected]
19-4_Chiro Economics_Wellevate_Print Ad_8.125x10.indd 1 4/15/19 2:40 PM MARKETINGMATTERS
Bioavailability is the proportion of a drug or other substance which enters Any products that use purified water will not be the circulation when introduced into the body, and so is able to have an processed through the digestive tract, but rather, active effect. It is a critical element in supporting both efficacy and cost to when sprayed directly into the mouth, will enter the user. There are a number of really good the bloodstream very quickly through the soft CBD oils available and information is out there to help people make the tissues in the cheeks called buccal mucosa. right decision. But things get very confusing, very fast. Some companies label their product with what the total liquid volume is. For example, they might offer you 2 oz. of CBD oil without Water vs. oil is not identified, we have found that telling you how much CBD is in that 2 What we know for certain is that almost health care professionals are looking oz. If they don’t tell you right away how all CBD oil products available have one for three things: efficacy, easy method much actual CBD they are selling in the thing in common: They all use a carrier of dosing, and good taste. Those product, stop and find another product oil that is mixed with the unlimited criteria can be met with a new type of right away. The explosive CBD market is variety of cannabidiol products. This delivery system that comes with proof loaded with bad products. It will take a creates tremendous confusion for the of bioavailability. few years to clean these bad companies consumer because many companies do out, but it will happen. In the meantime, not even identify what kind of carrier oil Bioavailability responsible companies will continue to is being used. It’s critical to understand what bioavail- help educate and inform consumers. While consumers may be perfectly ability is and what it means to you if you On the other hand, when a new comfortable consuming an oil that use CBD. delivery system enters the marketplace
THE SYMPATHETIC/PARASYMPATHETIC SUPPORT SYSTEM …
89 Swamp Road ––– a direct, powerful way to enrich your patients with nutrition-based Metabolic Therapy. Mifflintown, PA 17059 800-736-4320 717-436-8988 Fax: 717-436-8551 What could be more perfect? [email protected] www.nutri-spec.net
Every chiropractic adjustment you deliver has visceromotor effects, somatovisceral effects, and neurovascular effects. Supporting your adjustments with specific neuro-based supplementation elevates your clinical power to a whole new level.
OBJECTIVITY is the essential difference between professional clinical nutrition and what amounts to nothing more than peddling health food store remedies. The Sympathetic/Parasympathetic Support System is the only way you can intervene in autonomic nerve imbalances --- with a simple 5 test procedure your staff can perform in no more than 3 or 4 minutes. What could be a more perfect complement to a chiropractic practice?
Complex S & Complex P are Assure that your patients LIVE STRONGER LONGER … specifically formulated to The SYMPATHETIC/PARASYMPATHETIC SUPPORT increase your patients’ Adaptative SYSTEM is just what you are looking for. Capacity by empowering the Sympathetic/Parasympathetic CALL TODAY! nervous system. (800) 736-4320
58 CHIROPRACTIC ECONOMICS • JULY 30, 2019 CHIROECO.COM AD_51-01-2_REV_1_ChiropracticEconomics_Issue12_5-21-19.qxp_Chiropractic Economics - Issue 12 5/21/19 2:52 PM Page 1
WHY COMPETE WITH CHAIN PHARMACIES AND BIG BOX RETAILERS? Bottom Line BENEFITS for Patient and Practice
We feel your pain…and acknowledge the frustration that comes after you’ve invested in a point-of-sale analgesic, only to discover it’s now on a retailer’s shelf.
Helix Professional Pain Relief is an exciting innovation in topical analgesia that delivers cooling pain relief from our optimized formula of menthol (7.4%), while its smooth consistency allows for easy application. It also contains arnica, ilex, and aloe… plus tangerine oil for a fresh citrus fragrance. Visit helix4pain.com
Helix products are sold only into professional channels by Parker Laboratories, a company with more than 60 years of "professional only" sales. So while your patients experience relief from pain, you'll benefit from a point-of-sale product Parker Laboratories will never place on retailer's shelves.
©2018 Parker Laboratories, Inc. Helix and The sound choice in patient care are trademarks of Parker Laboratories, Inc. AD 51-01-2 REV 1 MARKETINGMATTERS
and they are offering published proof carrier oil will need to be processed of superior bioavailability, the industry through the digestive tract when it 23% will ultimately gravitate to the superior is swallowed. Any products that use delivery system. That seems to be purified water will not be processed PERCENT OF 100 the case with the introduction of CBD through the digestive tract, but rather, CBD OILS TESTED products that will use purified water when sprayed directly into the mouth, instead of a carrier oil. will enter the bloodstream very quickly THAT CONTAINED This is where things start to get very through the soft tissues in the cheeks ZERO CBD. interesting. Any product that uses a called buccal mucosa.
Cost and efficacy Cost is always an important consider- ation. When comparing an oil-based product to a product that uses purified water as a delivery system, when both products are of the same efficacy, the results are astounding. The Physician’s Desk Reference shows that a CBD user would need to buy two bottles of oil that contained 200 mg. of CBD to get the same benefit of one 200-mg. tube of CBD that uses purified water to deliver the CBD. This important development in the CBD marketplace will be gaining a lot of attention as awareness of this type of delivery system gains traction.
OUR BODIES ARE 70% WATER, AND OUR BRAIN 80% WATER
JOHN THOMPSON is the CEO of myonatural.com, a company dedicated to serving chiropractors and the first company to introduce a CBD spray that uses purified water and zero carrier oils.
60 CHIROPRACTIC ECONOMICS • JULY 30, 2019 CHIROECO.COM AUGUST 22-25, 2019 Hyatt Regency Orlando NEW & RELEVANT TOPICS: • The OPIOID CRISIS & How Chiropractic Can Help SPEAKERS: (as of print date) The • ACTIVE FEMALE Allen LaVere Antonucci Lazarus • Clinical BENEFITS of Proper SLEEP Atkins Lewin M. Bagnell Lisi • The Relationship between CHRONIC PAIN & ADDICTION M. K. Bagnell Loop Bard Mackey • Tomorrows TECHNOLOGY with Todays CHIROPRACTIC Baron Mancini Baumgardner Marchand Bayer McAllister • Chiropractic Care for VETERANS Bertelsman McGillicuddy Bricot Memmo • CUTTING-EDGE RESEARCH Reveal Brown Mertz Bump Mills-Chang Capra Morgan Charrette Murphy TOPICS: Chestnut Narson Acupuncture Laws & Rules Posture Cost Nevius Cotney Addiction (FL, GA) Radiology Nicol Cronin Padilla Bravo CBD Leadership Running Dillon Petrocco-Napuli Decompression Biomechanics Doerr Plasker Musculoskeletal Dombrowsky Powell Jr. Extremity Technique Diagnostic Social Media Driggers Rizer Fasting Ultrasound Soft Tissue DuBarry Rosenbaum Dunn Female Brain Sports Rosner Medicare Engracia Sandman Stroke Esteb Flossing Neurology Schippel Functional Medicine Evans Seaman Nutrition Frase-Charrette M. Silverman Gonstead Technique Patient Education Frawley R. Silverman HIV/AIDS Fucinari Simon PRE-REGISTER Gindele Sokoloff Kinesiology Taping Goertz Sokolow 70% BY JULY 26 TO BE Goos Solomon WATER, ENTERED TO WIN! Greenstein Sorrentino AND OUR Gupta Sportelli Grand prize of a free Gwilliam St. Michel BRAIN TRACKS AND Haavik Steele room stay or one of 10 Hartz Sullivan DISCIPLINES Haun Tohtz half price stays at the Hoag Tucker WATER AVAILABLE: Hyatt Regency Hogsed Van Loveren DC • CCPA • LMT • CA Holmes Walker Orlando* Howard S. Warner CRT • AP • DABCI • ACNB *up to 3 nights Howe T. Warner Johnson Weiniger ACBN • Sports • Mobile Kleber Welsh Chiropractic • Pediatrics Klein Yochum Technique • Technology Lambert Zabronsky
thenationalchiro.com PRODUCTSHOWCASE
LASER THERAPY SPORTS RECOVERY FORMULA
From Accuflex Tables & Lasers come the new Medray Dual (810 and 980 nm, Now in a convenient 2-oz. roller tube, Hemp CBD Sports Recovery Salve from 30w working power) and Medray Quad (650, 810, 915, 980 nm, 26w working Susan’s CBD offers 600 milligrams of pure hemp CBD isolate, plus added power) Class IV lasers. Setup is fast and easy, with settings for body size, skin ingredients of cooling menthol and arnica to help soothe sore, achy muscles. This color and pain levels; the Medray adjusts all treatment parameters based on salve also contains organic extra virgin coconut oil, sweet almond oil infused with your settings. It also includes a wireless patient stop switch. Each Medray laser calendula, beeswax, vitamin E and essential oils. comes in a mobile carrying case with three pairs of laser goggles, a marketing susanscbd.com kit and all supplies needed. 573-745-1086 • medraylaser.com
TOPICAL PAIN RELIEF BRAIN SUPPLEMENT Helix Professional Pain Relief is a topical analgesic that delivers a formulation DiamondMIND is a nutritional supplement designed to provide special nutrients for of menthol (7.4%) and botanicals, including Arnica montana flower extract, ilex, the brain. It contains a combination of well-known vitamins, herbs, antioxidants and aloe and tangerine oil in a cream for targeted, temporary relief from discomfort brain nutrients that have been used for centuries for their nutritional synergies of associated with sore muscles, joint pain, arthritis and backache. Helix products the central nervous system. Clinical trials show some ingredients in this supplement are sold into professional channels only for in-practice use and resale to patients may help boost energy levels, inhibit cellular oxidative stress and slow the effects of at point-of-service. aging from free radicals.* 800-631-8888 • helix4pain.com 888-467-4200 • diamondformulas.com
To search for more products, or to submit a product, go to ChiroEco.com and click on “Products and Services.” *These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.
62 CHIROPRACTIC ECONOMICS • JULY 30, 2019 CHIROECO.COM PHYSICIAN REFERRALS X-RAY REPORTS
Academy of Chiropractic says its MD Referral Program has been directly Advantage Radiology Service offers professionally-written chiropractic x-ray responsible for 8,350,000+ referrals from MDs to chiropractic offices reports that will help you with patients’ diagnosis. Once your films arrive at nationwide; it offers you the ability to get personal-injury referrals from Advantage’s office, their team verifies the patient’s information with the x-rays primary care physicians, specialists, hospitals and urgent care. According received; then a radiologist meticulously scans over the images and dictates to the company, the program is proven, reproducible and updated almost a verbal report that is translated into a carefully detailed, formal written daily with new research and strategies meeting the needs of the medical interpretation for you. community to ensure ongoing referral relationships. 844-283-4163 • ars2.com 716-222-3847 • mdreferralprogram.com
HEMP OIL COLLAGEN BOOST Metagenics Hemp Oil is an organic, broad-spectrum hemp extract sourced With today’s modern eating patterns, most people fail to get enough from aerial plant parts (stalks, stems, seeds and flowers) that consists of collagen as they age to maintain healthy-looking, youthful skin. Ideal naturally-occurring phytocannabinoids and terpenes, which have been Collagen helps promote skin elasticity and lubricates the joints, says its shown to support body function and general health. Vegetarian, non-GMO manufacturer, Elements of Health Care. Designed for daily use, this powder and gluten-free, this oil offers support for a healthy stress response, immune can be mixed with water, juice or smoothies and is wildberry-flavored.* system, digestion and more.* 800-583-8004 • l-arginine.com 800-692-9400 • metagenics.com
CHIROECO.COM JULY 30, 2019 • CHIROPRACTIC ECONOMICS 63 BUYERSGUIDE MASSAGE & ACUPUNCTURE Chiropractic Economics is pleased to present the profession’s most comprehensive Massage & Acupuncture list. The information below was obtained from questionnaires completed by the listed companies. Companies highlighted in RED have an advertisement in this issue.
24/7 RELIEF & 4JOINTZ ACCESS ACTIVATOR RECOVERY 844-456-4689 EQUIPMENT CORP. METHODS INT’L 866-663-6567 4jointz.com 256-245-8390 800-598-0224 247rnr.com chirocity.com activator.com A2Z HEALTH MASSAGE 3B SCIENTIFIC THERAPY SCHOOLS ACE MASSAGE CUPPING ACUINTERNATIONAL 888-326-6335 888-303-3131 828-232-1622 SUPPLIES INC a3bs.com a2zhealthstore.com massagecupping.com 888-322-8468 acuinternational.com ACUSAGE ACADEMY 508-987-0178 acusageacademy.com ADVANCED MUSCULOSKELETAL THERAPIES 770-612-8245 themiraclewave.com ALLMAN PRODUCTS INC. 800-223-6889 allmanproducts.com AMREX 310-527-6868 amrex-zetron.com ANESTHALL TOPICAL ANALGESIC 800-994-3776 purplecream.com ASSISTANTS FOR CHIROPRACTIC EXCELLENCE (A.C.E.) 734-320-5058 chiropracticassistants.com AUBREY ORGANICS INC. 800-237-4270 aubrey-organics.com B&B MARKETING LLC 800-737-9295 sacrowedgy.com BALL DYNAMICS I NT’L LLC 800-752-2255 fitball.com
64 CHIROPRACTIC ECONOMICS • JULY 30, 2019 CHIROECO.COM BANNER CBD CLINIC CHI INSTITUTE CHIROPRACTIC THERAPY 303-223-0863 800-743-5608 OUTFITTERS.COM PRODUCTS INC. 952-270-0258 cbdclinic.co soundvitality.com 888-277-1188 chiropracticoutfitters.com bannertherapy.com CBD FOR LIFE CHINA-GEL INC. CLEAR MY BELLECORE LLC 732-939-4620 800-898-4435 HEAD LTD. 800-867-7414 937-847-2222 bellecore.com cbdforlife.us chinagel.com clearmyhead.com BERMAN PARTNERS LLC CHATTANOOGA CHIROINNOVATIONS CLINICAL HEALTH SERVICES INC. 860-707-4220 800-592-7329 800-667-1969 bermanpartners.com 888-249-4346 chattgroup.com chiroi.com clinicalhealthservices.com BIG KAHUNA NATIVE NATURALS 435-527-0949 bigkahunanative.com BIOSOUND HEALING THERAPY 888-495-1946 The Biggest Money Problem biosoundhealing.com Chiropractors Are Facing BIOTONE …and what you can do about it. 800-445-6457 biotone.com “Zero” Taxes...Is it Possible?
BLUEBIRD BOTANICALS With the right strategies in place you may be able to eliminate taxes 720-726-5132 today and retire in the “0% Tax Bracket” tomorrow. bluebird-botanicals.com Did you know? That only 1 in 100 chiropractors will become wealthy in their lifetime...and only 4 more will achieve nancial independence? As scary as this seems, BML BASIC you can begin today to create a secure nancial future for your family and you. 800-643-4751 bmlbasic.com Hi, I am Bruce Reimer. I have been successfully training chiropractors to turn their nancial lives around - for over two decades. I invite you to BODY LOGIC join the ranks of the hundreds of chiropractors that are now a part of 214-378-6100 the exclusive 5%. ebodylogic.com You can become one of the 5% that earns the right to live life on their own terms. BODYZONE.COM 770-922-0700 E ective tax planning can reduce your taxes between 20% and 60% this year. bodyzone.com For a limited time- Chirowealth is o ering you a Complimentary Discovery Call. BON VITAL’ INC. In just 30- minutes… you will discover: 239-481-1002 1. How much in taxes you can save this year nutribonvital.com 2. How to be debt free – the shortest path for you to never be enslaved by debt again. BRYANNE 3. The essential tool you need to optimize your next nancial decision ENTERPRISES INC. 877-279-2663 Schedule your FREE Discovery Call TODAY: bryanne.com • Telephone: 866-392-8217 CALIFORNIA COLLEGE OF • Online calendar: www.speaktodrbruce.com NATURAL MEDICINE • WEBSITE: www.chirowealth.com 800-421-5027 cconm.com Chirowealth Learning Systems - Serving Chiropractors for over 20 years CAO GROUP Alternative tools for personal & financial freedom 801-495-5545 caogroup.com
CHIROECO.COM JULY 30, 2019 • CHIROPRACTIC ECONOMICS 65 BUYERSGUIDE
COMFORT CRAFT DESERET EARTHLITE GENERAL 800-858-2838 BIOLOGICALS 760-599-1112 PHYSIOTHERAPY INC. comfortcraft.com 800-827-9529 earthlite.com 800-237-1832 desbio.com g5.com CORE PRODUCTS EDU-TECHNOLOGY INT’L INC. DISCOUNT 877-853-8471 GOLDEN 800-365-3047 CHIROPRACTIC edu-technology.com SUNSHINE coreproducts.com SUPPLIES ENLIVEN USA INC. CORFLEX INC. 888-444-6741 ESSENTIALS 800-798-3977 discountchiropracticsupplies. pain-terminator.com 800-426-7353 com 516-306-6589 corflex.com enlivnessentials.com GOLIFE DOCTOR HOY’S 787-648-9868 CORGANICS ERCHONIA golifepr.com 866-939-9541 480-357-4300 888-242-0571 drhoys.com reliefcream.com erchonia.com GOODMARK CRYODERM DRBARBARAEATON.COM EXERCISE TO HEAL LLC MEDICAL LLC 800-344-9926 907-444-9043 866-432-5356 866-214-5880 goodmarkmedical.com cryoderm.com drbarbaraeaton.com exercisetoheal.com CURAMEDIX DYANSYS INC. GEBAUER CO. GOT YOUR BACK 877-699-8399 888-950-4321 800-321-9348 610-834-3992 curamedix.com dyansys.com gebauerco.com gotyourback.com DELMAR HEALTH CARE DYNATRONICS GELLIFLEX SYSTEMS LLC GRACE MEDICAL 800-347-7707 800-874-6251 833-435-4359 EQUIPMENT delmarhealthcare.com dynatronics.com gelliflex.com 866-446-0234 gracemedicalequipment. com GREEN ROADS WORLD 833-462-8922 greenroadsworld.com HANDS ON SUPPLY 800-842-9874 handsonsupply.com HAUSMANN INDUSTRIES INC. 888-428-7626 hausmann.com HEALTHWAYS 800-327-3822 healthways.com HEALTHY YOU 800-826-9946 healthyyouweb.com HELIX PROFESSIONAL PRODUCTS 800-631-8888 helix4pain.com HILL LABORATORIES CO. 877-445-5020 hilllabs.com
66 CHIROPRACTIC ECONOMICS • JULY 30, 2019 CHIROECO.COM FENIXNUTRITION.COM JOINT HEALTH AND MUSCLE RECOVERY
SEE WHY THOUSANDS OF CHIROPRACTORS TRUST AND SELL FENIX NUTRITION.
ACTIVE RECOVER Inflammation support due to key Extensive Amino Acid profile along ingredients like Boswellia and Curcumin. with Bovine Colostrum combines for As well as Astraxanthin for Joint Health. quicker, easier and a more natural way of recovery and relief from sore muscles.
USE PROMO CODE: HEALING15 FOR 15% OFF OFFER ENDS 07/31/19. ORDER AT FENIXNUTRITION.COM OR TOLL FREE AT 888-241-2072
NUTRITION BUYERSGUIDE
HIMALAYA HERBAL INNERSENSE LED TECHNOLOGIES LLC MASSAGE MAGAZINE HEALTHCARE ORGANIC BEAUTY 800-337-9565 INSURANCE PLUS 800-869-4640 877-254-7385 ledtechnologies.com 833-518-7520 massagemagins.com himalayausa.com innersensebeauty.com LHASA OMS INC. HOCKERT SALES INTERNATIONAL MASSAGE U INC. ACADEMY OF MEDICAL 800-323-1839 310-433-6234 800-451-5739 lhasaoms.com rollyourpainaway.com hockertsales.com ACUPUNCTURE 800-327-1113 iama.edu LIFETEC INC. MASSAGE WAREHOUSE HUMAN TOUCH LLC 800-822-5911 800-910-9955 massagewarehouse.com 866-369-9426 JORDAN HEALTH lifetecinc.com humantouch.com CLINIC & DAY SPA MASSAGEBLOCKS.COM LIGHTFORCE HYDROMASSAGE 386-736-0465 800-326-1972 jordanhealthclinic.com THERAPY LASERS massageblocks.com 800-796-7493 877-627-3858 hydromassage.com/eco K-LASERUSA lightforcelasers.com MEDI-STIM INC. 866-595-7749 800-363-7846 IHEALTH PRODUCTS INC. k-laserusa.com medi-stim.com 800-930-6493 LSI INT’L ihealthproducts.com KING BIO 800-832-0053 MEDIMAX TECH 800-543-3245 lsiinternational.com 855-633-4629 INADA safecarerx.com medimaxtech.com LYPOSSAGE 888-769-0555 KINIAN inadausa.com 877-346-1156 MEDINATURA 844-422-6633 lypossage.net 844-633-4628 INFINITY MASSAGE kinian.net medinatura.com CHAIRS KOOL FIT AMERICA INC. LZR7 MEDX ONLINE 603-347-6006 800-852-5665 888-333-7511 352-351-2005 infinitymassagechairs.com koolnfit.com lzr7.com medxonline.com
68 CHIROPRACTIC ECONOMICS • JULY 30, 2019 CHIROECO.COM
BUYERSGUIDE
MEDZONE CORPORATION MYONATURAL OMNI MASSAGE PERFORMANCE 866-633-9663 866-276-6058 432-334-4900 HEALTH/BON VITAL’ ipainzone.com myonatural.com omnimassage.com 262-367-2711 bonvital.com MEYER DC NATURAL TOUCH OPTP 800-472-4221 800-367-7393 PERSPECTIS INC. meyerdc.com MARKETING 800-754-9790 optp.com 866-586-2278 backvitalizer.com MICROLIGHT naturaltouchmarketing.com OXYRUB PRO CORPORATION NATURES RITE 888-349-0397 PILLOW OF HEALTH OF AMERICA meyerdc.com/oxyrubpro 888-465-4404 630-338-1327 281-433-4648 pillowofhealth.com ml830.com mynaturesrite.com PADO 866-528-1010 PIVOTAL HEALTH MIRIDIA NEUROMECHANICAL padousa.com TECHNOLOGY INC. INNOVATIONS SOLUTIONS 800-743-7738 888-647-4342 888-294-4750 PARKER phschiropractic.com miridiatech.com neuromechanical.com LABORATORIES INC. MOTHER EARTH PILLOWS 800-631-8888 PLATINUM MEDICAL NORTH COAST MEDICAL parkerlabs.com 800-201-6719 800-344-2072 800-821-9319 motherearthpillows.com platinummedicalllc.com ncmedical.com PERFECTA MULTI RADIANCE PRODUCTS INC. POINT OF LIGHT MEDICAL NUTRACEUTICS CORP. 330-549-1900 RECORDS 800-373-0955 877-664-6684 maxfreezepro.com 949-436-2718 multiradiance.com nutraceutics.com peterkater.com PERFORMANCE MYO-BREATHE LLC OAKWORKS HEALTH/BIOFREEZE POLAR PRODUCTS INC. 800-803-1535 800-916-4603 800-246-3733 330-253-9973 myo-breathe.com oakworks.com biofreeze.com polarsoftice.com
Don’t Let Your Malpractice Insurer Label You “Unreasonable”
At NCMIC, if you want your day in court to defend your reputation, you’ll have it.
Other companies’ policies say they can settle your claim if you are being “unreasonable” in withholding your consent to settle.
Why would they do that? To get out of the claim as quickly and inexpensively as possible—rather than doing what’s best for you.
At NCMIC, you’ll never be labeled unreasonable.
Find out more at www.ncmic.com
The NCMIC Malpractice Insurance Plan is underwritten by NCMIC Insurance Company. In the states of Florida and New York, the NCMIC Malpractice Insurance Plan is issued by NCMIC Risk Retention Group, Inc. Consent to settle is not allowed in MD. We Take Care of Our Own is a registered service mark of NCMIC Group, Inc., and NCMIC Risk Retention Group, Inc. ©2019 NCMIC NFL 3124
70 CHIROPRACTIC ECONOMICS • JULY 30, 2019 CHIROECO.COM AN INVESTMENT WITH MULTIPLE RETURNS
INVEST IN YOUR PRACTICE by upgrading to Gold Membership with the Foundation for Chiropractic Progress
• Turn-Key Marketing and Social Media for Your Practice • Weekly Step-by-Step Guides to Inspire Your Patients and Grow Your Practice • Enhanced National Find-A-Doctor Online Directory Listing, with Top-Spot Placement • Customizable Resources including Brochures and Posters to Promote Your Practice • LIVE, Personalized Social Media Training for You and Your Staff • And, more!
What are you waiting for? Invest in your future as a doctor of chiropractic! Join or upgrade your membership today at www.f4cp.org/upgrade BUYERSGUIDE
POSITIVE TOUCH RICHARD WOLF MEDICAL SIGMA INSTRUMENTS STRAIGHT ARROW 972-480-0678 INSTRUMENTS CORP. 724-776-9500 PRODUCTS INC. positivetouch.org 800-323-9653 sigma-instruments.com 800-827-9815 richard-wolf.com straightarrowinc.com POSTURE PERFECT SILHOUET-TONE USA SOLUTIONS LTD. RICHMAR 800-552-0418 STRATUS DESIGNS LLC 604-985-0634 888-549-4945 silhouettone.com 866-SKY-SCAP evolutionchair.com stratusdesigns.net richmarweb.com SOMATHERAPY STRONGLITE PRINCE OF PEACE ROCKTAPE INSTITUTE 760-328-8009 800-289-5487 ENTERPRISES INC. 408-912-7625 stronglite.com somatherapy.com 510-723-2428 rocktape.com popus.com SUCCESS BEYOND ROSCOE MEDICAL SOMBRA PROFESSIONAL PROMASSAGERS.COM THERAPY PRODUCTS WORK 800-871-7858 410-827-4281 702-334-0454 roscoemedical.com 800-225-3963 successbeyondwork.com promassagers.com sombrausa.com SCRIPHESSCO SUNSET PARK PROPER PILLOW SOOTHING TOUCH MASSAGE SUPPLIES 800-961-7527 800-747-3488 505-820-1054 scriphessco.com 813-835-7900 properpillow.com soothingtouch.com massagesupplies.com SIDMAR RAPID RELEASE STARWEST SWEDISH BACKCARE TECHNOLOGY 800-330-7260 BOTANICALS INC. sidmar.com SYSTEM INC. 949-415-4778 800-800-4372 770-888-9796 rapidreleasetech.com starwest-botanicals.com SIGMA INSTRUMENT mastercare.se REAL BODYWORK METHODS STOPNECKPAIN.COM TECHNIQUES TABLES 888-505-5511 888-860-9492 800-995-8865 866-618-2253 realbodywork.com sigmamethods.com stopneckpain.com techniquestables.com
72 CHIROPRACTIC ECONOMICS • JULY 30, 2019 CHIROECO.COM TENS PRODUCTS THE SPA TOTOTEC VITAMINERALS INC. 970-887-1356 EXCHANGE LLC 732-754-5342 800-432-1856 tototec.net tensproducts.com 952-938-2652 vitamineralsinc.com thespaexchange.com TENSNET TRIGENICS INSTITUTE THELASERLIFT.COM OF FUNCTIONAL WARREN LABS LLC 877-341-8367 719-201-8581 800-232-2563 tensnet.com thelaserlift.com NEUROLOGY 416-481-1936 warrenlabsaloe.com TERRA FIRMA THERAPEUTICA INC. trigenicsinstitute.com 800-348-5729 WISE ESSENTIALS BOTANICALS INC. therapeutica.com UMG/DEL MEDICAL 800-705-9473 541-485-7772 800-800-6006 wiseessentials.com terrafirmabotanicals.com TIGER TAIL USA delmedical.com 206-395-7811 THE MASSAGE GARDEN tigertailusa.com UPC MEDICAL WR MEDICAL SUPPLIES INC. ELECTRONICS CO 425-333-4372 TOPICAL BIOMEDICS themassagegarden.com 800-790-4888 800-321-6387 845-871-4906 goacupuncture.com topricin.com therabathpro.com THE PRESSURE UPLEDGER TOPMASSAGETABLES. YAMUNA BODY ROLLING POSITIVE CO. COM INSTITUTE INT’L 610-754-6204 877-589-0048 800-233-5880 800-877-8429 pressurepositive.com topmassagetables.com upledger.com yamunabodyrolling.com
Company listings highlighted in RED have an advertisement in this issue. For the complete listing of services these companies provide, and to view our complete online directory, visit ChiroEco.com/buyers-guide.
True Spinal Decompression Over 1 Million Fans! The only available Spinal Decompression Table with peer reviewed research!
SPECIAL LEASE OFFER: • $750 Per Month • 0 Payments 1st 90 Days! • 5 Year Warranty!
Research claim based on data from PubMed.gov. (Site maintained by The United States National Library of Medicine at the National Institute of Health). Lease subject to credit approval.
Call us today for more details! Call/Text: +1-813-210-1000 Email: [email protected]
CHIROECO.COM JULY 30, 2019 • CHIROPRACTIC ECONOMICS 73 DATEBOOK
SEPTEMBER SEPT. 7-8 SEPT. 14-15 SEPT. 28-29 FMT BLADES & BLADES ADVANCED BACK IN BALANCE: DEALING LIMITLESS WITH Phoenix WITH AMERICA’S HEALTH ADVANCED SESSION Sponsor: RockTape EPIDEMIC FROM A NEUROLOGICAL Nashville 408-912-7625 POINT OF VIEW Sponsor: Erchonia Milwaukee 888-242-0571 SEPT. 7-8 Sponsor: Erchonia SEPT. 28-29 LIMITLESS 888-242-0571 Birmingham, AL POSTURE, BALANCE, ASSESSMENT, SEPT. 20-21 REHABILITATION & MOTOR Sponsor: Erchonia FALL PREDICTION, PREVENTION CONTROL EXERCISES 888-242-0571 & REHAB: BUILDING THE Edmonton, Alberta, Canada SEPT. 7-8 DC-MD BRIDGE Sponsor: Edmonton Chiropractic Society GET BACK IN THE GAME! Overland Park, KS 780-504-3385 Anchorage Sponsor: Kansas Chiropractic Association 785-233-0697 Sponsor: Erchonia 888-242-0571 SEPT. 21-22 OCTOBER SEPT. 12-13 FMT BLADES & BLADES ADVANCED El Paso OCT. 4-6 CEAS 1: ERGONOMICS ASSESSMENT Sponsor: RockTape PARKER SEMINARS CERTIFICATION WORKSHOP 408-912-7625 Dallas Indianapolis SEPT. 21-22 Sponsor: Parker Seminars Sponsor: RMS-Safety PUMPED: ENHANCE YOUR 888-727-5338 404-355-7756 STRUCTURAL & FUNCTIONAL OCT. 5 SEPT. 13-15 EXAMINATION SKILLS CLINICAL POSTURE ASSESSMENT: CHIROSYMPOSIUM Palo Alto, CA THERAPY & EXERCISE IS ROCKET Biloxi, MS Sponsor: Erchonia FUEL FOR POSTURE REHAB 888-242-0571 Marietta, GA Sponsor: ChiroSymposium / Breakthrough Coaching SEPT. 28-29 Sponsor: Life University 800-723-8423 FAKTR REHAB SYSTEM 770-426-2674 New York OCT. 5-6 SEPT. 14-15 Sponsor: Southeast Sports Seminars REHAB TO FITNESS: FMT BASIC & PERFORMANCE 877-489-4949 PROGRAMMING FOR OPTIMAL Lafayette, CA SEPT. 28-29 FUNCTION AND PERFORMANCE Sponsor: RockTape FAKTR REHAB SYSTEM Kansas City, KS 408-912-7625 West Palm Beach, FL Sponsor: Southeast Sports Seminars 877-489-4949 SEPT. 14-15 Sponsor: Southeast Sports Seminars 877-489-4949 FMT BASIC & PERFORMANCE OCT. 5-6 Clifton Park, NY SEPT. 28-29 BACK IN BALANCE: DEALING Sponsor: RockTape REHAB TO FITNESS: WITH AMERICA’S HEALTH 408-912-7625 PROGRAMMING FOR OPTIMAL EPIDEMIC FROM A NEUROLOGICAL FUNCTION AND PERFORMANCE POINT OF VIEW SEPT. 14-15 Chicago Asheville, NC FMT BASIC & PERFORMANCE Sponsor: Southeast Sports Seminars Sponsor: Erchonia Chester, PA 877-489-4949 888-242-0571 Sponsor: RockTape SEPT. 28-29 OCT. 10-11 408-912-7625 MASTERY: AN INTEGRATIVE CEAS I: ERGONOMICS ASSESSMENT SEPT. 14-15 APPROACH TO CERTIFICATION WORKSHOP MASTERY: AN INTEGRATIVE FUNCTIONAL HEALTH Orlando Portland, OR Sponsor: The Back School APPROACH TO Sponsor: Erchonia 800-783-7536 FUNCTIONAL HEALTH 888-242-0571 Las Vegas For the complete listing of events Sponsor: Erchonia 888-242-0571 visit chiroeco.com/events.
74 CHIROPRACTIC ECONOMICS • JULY 30, 2019 CHIROECO.COM OCT. 12 OCT. 19-20 OCT. 31-NOV. 3 POSTURE & BALANCE WITH FAKTR REHAB SYSTEM 2K19 INTERNATIONAL CONGRESS MOTOR CONTROL EXERCISE Houston FOR INTEGRATIVE REHABILITATION Bridgeport, CT Southeast Sports Seminars Los Angeles American College of Chiropractic Orthopedists 877-489-4949 Southeast Sports Seminars 781-665-1497 OCT. 19-20 877-489-4949 OCT. 12-13 TAKE AIM AT CHRONIC PAIN FAKTR REHAB SYSTEM Ann Arbor, MI Buffalo Erchonia NOVEMBER Southeast Sports Seminars 888-242-0571 NOV. 1-3 877-489-4949 OCT. 25 CHIROSYMPOSIUM OCT. 12-13 ERCHONIA’S 18TH ANNUAL Orlando FMT BLADES & BLADES ADVANCED GOLF TOURNAMENT ChiroSymposium Breakthrough Coaching Gulf Breeze, FL Orlando 800-723-8423 RockTape Erchonia NOV. 2-3 408-912-7625 888-242-0571 REHAB TO FITNESS: OCT. 13-14 OCT. 26-27 PROGRAMMING FOR OPTIMAL LIMITLESS LIMITLESS WITH FUNCTION AND PERFORMANCE Charleston, SC ADVANCED SESSION Orlando Erchonia Orlando Southeast Sports Seminars 888-242-0571 Erchonia 877-489-4949 OCT. 17-18 888-242-0571 NOV. 2-3 CEAS I ERGONOMICS ASSESSMENT OCT. 31-NOV. 3 MASTERY: AN INTEGRATIVE CERTIFICATION WORKSHOP SOUTHWEST REGIONAL APPROACH TO Atlanta CONVENTION & EXPO FUNCTIONAL HEALTH The Back School Naples, FL Cedar Rapids, IA 800-783-7536 Florida Chiropractic Association Erchonia 407-654-3225 888-242-0571
Get Better Results for Your Patients! Find Out How to Handle Your More Difficult Cases with Nutrition Response Testing® Download this Free eBook by Freddie Ulan, DC, CCN Today!
To Download Go to www.bit.ly/ulanebook Or Call 866-418-4801 1170 NE Cleveland St. l Clearwater, FL 33755 866-418-4801 l https://unsinc.info
© 2019 Ulan Nutritional Systems. All rights reserved. Nutrition Response Testing is a registered service mark owned by Freddie Ulan. The Ulan “U and Leaves” is a trademark owned by Ulan Nutritional Systems, Inc.
CHIROECO.COM JULY 30, 2019 • CHIROPRACTIC ECONOMICS 75 DATEBOOK
(CONTINUED) NOV. 16-17 DEC. 14-15 NOV. LIMITLESS WITH MASTERY: AN INTEGRATIVE NOV. 2-3 ADVANCED SESSION APPROACH TO ACTIVATE: REMAPPING THE BODY Irvine, CA FUNCTIONAL HEALTH Erchonia New Brunswick, NJ FOR ATHLETIC PERFORMANCE 888-242-0571 Portland, ME Erchonia 888-242-0571 Erchonia NOV. 16-17 888-242-0571 POSTURE, BALANCE, ASSESSMENT, REHABILITATION & MOTOR NOV. 2-3 CONTROL EXERCISE 2020 POSTURE, BALANCE, Gold Coast, Queensland, Australia ASSESSMENT, Australia Chiropractors Association JAN. 16-17, 2020 REHABILITATION & MOTOR 800-075-003 CEAS I: ERGONOMICS ASSESSMENT CONTROL EXERCISE NOV. 23-24 CERTIFICATION WORKSHOP Sydney, Australia LIMITLESS Santa Rosa, CA Australia Chiropractors Association Louisville, KY The Back School of Atlanta 800-075-003 Erchonia 800-783-7536 888-242-0571 NOV. 9-10 JAN. 23-24, 2020 FAKTR REHAB SYSTEM CEAS I ERGONOMIC ASSESSMENT Atlanta CERTIFICATION WORKSHOP DECEMBER San Bernardino, CA Southeast Sports Seminars 877-489-4949 The Back School DEC. 7-8 800-783-7536 NOV. 9-10 BACK IN BALANCE: DEALING FEB. 6-8, 2020 BACK IN BALANCE: DEALING WITH AMERICA’S HEALTH PARKER SEMINARS WITH AMERICA’S HEALTH EPIDEMIC FROM A NEUROLOGICAL Las Vegas EPIDEMIC FROM A NEUROLOGICAL POINT OF VIEW Parker Seminars POINT OF VIEW Seattle 888-727-5338 Atlanta Erchonia APRIL 1-3, 2020 Erchonia 888-242-0571 CEAS I: ERGONOMICS – PRACTICAL 888-242-0571 DEC. 7-8 APPLICATIONS CERTIFICATION NOV. 9-10 LIMITLESS PRACTICUM WORKSHOP POSTURE, BALANCE, ASSESSMENT, Arlington, VA St. Augustine, FL Erchonia The Back School of Atlanta REHABILITATION & MOTOR 888-242-0571 800-783-7536 CONTROL EXERCISE Adelaide, Australia DEC. 7-8 APRIL 24-25, 2020 Australia Chiropractors Association MASTERY: AN INTEGRATIVE CEAS I ERGONOMICS ASSESSMENT 800-075-003 APPROACH TO CERTIFICATION WORKSHOP FUNCTIONAL HEALTH Milwaukee (Big Bend), WI NOV. 14-15 The Woodlands, TX The Back School of Atlanta CEAS II: Erchonia 800-783-7536 EXPANDED ERGONOMICS 888-242-0571 AUG. 27-28, 2020 ASSESSMENT SKILLS DEC. 14-15 CEAS I: ERGONOMICS CERTIFICATION WORKSHOP BACK IN BALANCE: DEALING ASSESSMENT CERTIFICATION New York WITH AMERICA’S HEALTH Honolulu The Back School of Atlanta EPIDEMIC FROM A NEUROLOGICAL The Back School of Atlanta 800-783-7536 POINT OF VIEW 800-783-7536 Denver NOV. 16-17 Erchonia BACK IN BALANCE: 888-242-0571 DEALING WITH AMERICA’S HEALTH EPIDEMIC FROM A DEC. 14-15 LIMITLESS NEUROLOGICAL POINT OF VIEW Cleveland Bloomington, MN Erchonia For the complete listing of events Erchonia 888-242-0571 888-242-0571 visit chiroeco.com/events.
76 CHIROPRACTIC ECONOMICS • JULY 30, 2019 CHIROECO.COM Is your INTEGRATED PRACTICE protected from MASSAGE LIABILITY CLAIMS?
The average massage liability claim last year was $18,000. If the unthinkable were to happen make sure your business is covered with a policy from Massage Magazine Insurance Plus.
Comprehensive insurance with Massage Mag includes: Only • Instant coverage and immediate certificate $ • $3 million in annual aggregate liability coverage 159/year • $2 million per year of product and completed operations coverage Get instant coverage in 3 minutes online: • $1000 of protection for damaged or stolen equipment MassageMag.com/CECovered • Free CEs to meet licensing requirements Talk to one of our licensed agents today: • Coverage for 350+ services, including hot 800-324-0077 stone, cupping, and aromatherapy • $25,000 identity protection plan • Free Additional Insured on all policies MARKETPLACE TO PLACE AN AD CALL 904-285-6020
YOUR PATIENTS DESERVE THE VERY BEST Use and recommend Anesthall Topical Analgesic during and between office visits. WE SAVED Request a FREE Sample THIS SPACE 50% OFF First Order FOR YOU 800-994-3776 • purplecream.com Small ads have big rewards.
Claim YOUR Space Today! 904-285-6020
Janice Long, Ext. 541 Jeff Pruitt, Ext. 542 Susan Nevins, Ext. 554 Jennifer Jolly, Ext. 573
Looking for MD Referrals? Win through Clinical Excellence!
This program is designed for BeGet one PI Referrals of ourfrom MD’s doctorsthe doctor with averagingNO TIME. I am one of them and have for only $199.00 per Month! been able to use the fun- 22 NEW cases damentalsper taught month! in the • MD Primary • Hospitals MD Referral Program to • MD Specialists • Urgent Care generate referrals from 26 different medical providers. TESTIMONIAL They include 4 surgical of- This program is designed for the doctor withfices, NO TIME.11 PCP offices, 7 pain management offic- 825,447+ es, 1 (ENT) ear nose throat, 2 neurologists and I have beenReferrals able toto DC’s use thein 47 fundamentals states. taught1 endocrinologist. to generate This program is so powerful referrals from 26 different medical providers.that They I actually include get referrals from an ENT and en- four surgicalBe one ofoffices, our doctors 11 PCP averagingoffices, seven paindocrinologist! management There are opportunities every- 22 NEW cases per month! where and MDs are looking to refer to the right offices, one (ENT) ear nose throat, two neurologistschiropractor. and Dr. oneBill Owens will help you to be- endocrinologist. Dr. Bill Owens will help you tocome become that chiropractor that without changing your chiropractorNo Commitment without changing & Full Support: your techniquetechnique or philosophy. or philosophy. Thanks Bill. Thanks Bill. Complete Instruction Manual –Kenneth Bahoora, DC – NV Unlimited Phone Consulting I have become a more pro- fessional doctor and learned No Contract Quit Anytime a great amount regarding working within the medical$ Get PI system. Only Residents from one 199 Mention the code of our local medical teaching Referrals hospitals perrotate through month my office to experience Chiro- from:TACMD01 Nopractic Commitment on a first hand basis. I When calling have learned how to communicate with adminis- • MD Primary & Fulltrators andSupport: doctors in hospitals and practices and William Owens, DC • Completesend and receive referralsinstruction regularly. Dr. manual Bill Owens • MD Specialists is one of the top instructors in our field. If you want 716-228-3847 • Unlimitedreferrals from medical phone professionals, consulting I recommend • Hospitals the MD Referral Program enthusiastically. • Urgent Care • No contract, quit anytime
I just started using the MD Re- ferral Program and focusing on communicating with the Mentionmedical code professionals CEMD2 in my community in a way that William Owens,THEY understand. DC I have 716-228-3847 4 PCP offices and 1 spine - sur Get yourgeon FREE referring Consultation on a regular Play basis. Understanding what Book & accesstheir needs areto and our using podcast the right vocabulary at: Get your FREE consultation Playwww.MDReferralProgram.com has been the missing link. I highly recommend building your practice through medical referral Book & access to our Podcast at: for chiropractic care. www.MDReferralProgram.com Anyone can do this… Call Dr. Bill Owens.
78 CHIROPRACTIC ECONOMICS • JULY 30, 2019 CHIROECO.COM mas·ter·y
/mast( )re/e
Comprehensive knowledge or skill in a subject or accomplishment.
Come find out how to achieve mastery in the art, science, and philosophy of chiropractic
Parker Seminars Dallas Homecoming October 4-6, 2019 Find out more at parkerseminars.com/Dallas
ParkerSeminars.com | 888.727.5338
18-7252 DAL19/LV20 Chiro Eco Issue 11.indd 1 5/31/19 2:36 PM ADVERTISERINDEX
Accuflex Tables & Lasers ������������������������������������11, 43 GW Heel Lift...... 68
Activator Methods...... 26, 27 Hill Laboratories...... 82-83
Advanced Medical Integration ��������������������������������38 HydroMassage...... 64
Anesthall Topical Analgesic ������������������������������������78 Impac...... 36-37
Aspen Medical...... 16 Kinetisense...... 31
Bintz Company...... 54 LiteCure...... 17
Biotone...... 35 Massage Magazine Insurance Plus �������������������������� 77
CBD Clinic...... 41, 46 MD Referral Program ����������������������������������������������78
Celluma...... 53 Multi Radiance Medical ������������������������������������������� 55
ChiroFusion...... 49 NCMIC...... 70
ChiroPlanet...... 69 NexZol Pharma Inc...... 39
Chiropractic Economics �������������������������������������������81 Nutri-Spec...... 58, 72
ChiroSpring...... 66 Nutri-West...... 14
Chirowealth Learning Systems �������������������������������65 Ortho Molecular Products ��������������������������������������� 33
DC Hours...... 52 Parker Laboratories, Inc. �����������������������������������������59
Dee Cee Labs...... 5, 48 Parker Seminars...... 79
Designs for Health...... 51 Relief & Recovery...... 78
Eclipse Software...... 45 S.A.M...... 78
Elvation Medical, Inc ����������������������������������������������� 32 Science Based Nutrition ������������������������������������������ 25
Emerson...... 57 ScripHessco...... 15
Erchonia...... 21 Standard Process...... 2-3, 47
Excite Medical...... 73 Synergy Therapeutic Systems ��������������������������������42
Fenix Nutrition...... 67 Thomas Tables...... 60
Florida Chiropractic Association...... Belly Band, 61 TruGen3...... 9
Foot Levelers...... 7, 84 Ulan Nutritional Systems ���������������������������������������� 75
Foundation For Chiropractic Progress �����������������������������������������������71
80 CHIROPRACTIC ECONOMICS • JULY 30, 2019 CHIROECO.COM UP TO $65,000 EPIC
Giveaway!WIN THE LATEST PRODUCTS AND TECHNOLOGY FOR THE PRACTICE OF YOUR DREAMS. Register today for your chance to win chiroeco.com/epic-giveaway COMING SOON! Drawing held at The National in Orlando Visit participating booths at The National for additional entries
Brought to you by: hill_back2black-AF2_b.indd 2 3/21/19 10:28 AM The AIRFLEX ll features all of the ground-breaking air-powered innovations of its predecessor plus, dynamic new features that truly place the AIRFLEX II in a class by itself. The stunning new touchscreen is the virtual command center for nearly all of the table’s advanced functionality. Check out these features:
Air-Flex Air-controlled manual flexion and distraction with adjustable Target Touch™ Smart Lock Sleep Mode Delivers nearly instant flexion Completely eliminates any Automatically resets and height, optional Auto-Flex, balancing and easy patient need for manual flexion locking replenishes all air functions set-up. handles. between each patient. Air-Drops and Auto-Distraction. Starts at $4795
Air-Powered Auto-Flexion Self-Diagnostic Modular Components With motor-free, AI-monitoring Provides automatic airflow AIRFLEX ll base is easy to and dynamic control of auto- testing and real-time status service and can be upgraded flexion functions. reports of all table systems. to auto-functions, any time.
High-Capacity Air Supply New Smart-Valve Manifold Programmable Logic The AIRFLEX II has a 100% New AIRFLEX II valves are Controller more efficient compressor (110V, rated at 10 million cycles with In place of a static circuit base) and a 100% larger air tank no rewiring needed if replace- board, the PLC offers dynamic (Auto-Functions). ment is ever necessary. control of all table systems. Starts at $5495 (Shown with added options)
hill_back2black-AF2_b.indd 3 3/21/19 10:28 AM REVOLUTIONIZE YOUR PRACTICE
Providing the BEST to you, so you can provide the BEST to your patients
THE FOOT LEVELERS KIOSK The Foot Levelers Kiosk will revolutionize your office with cloud-based software and customized reports, helping you educate patients on their unique biomechanics.
The best way to order the world’s #1 custom orthotic, InMotion®
The Best Orthotic for Everyday Activities
PMS 361c PMS 298c
Call for details 800.553.4860 FootLevelers.com | F L V
May_Kiosk.indd 1 5/10/19 11:17 AM