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Sports & Athletes YOUR PRACTICE PARTNER Issue 12: July 30, 2019 chiroeco.com SPORTS & ATHLETES Keeping pros and weekend warriors on their games U.S. national Orthotics and The water-soluble soccer’s DC MLB players CBD difference It’s about time. Time spent enjoying life’s little moments. Introducing Olprima™ Three new concentrated omega-3 oils that support the unique needs of your patients, from cardiovascular^ to brain health.* Rigorously Sustainably Tested Sourced Pure Find out more at standardprocess.com/ce-olprimas We focus on achieving wholistic health through nutrition. From our organic, *These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease. regenerative farming practices to our Nutrition Innovation Center, we are ^As part of a diet low in saturated fat and cholesterol. ©2019 Standard Process Inc. All rights reserved. LN00067 04/19 committed to clinical science that advances health and changes lives. LN00067 Olprimas Chiro Econ Spread.indd 1 5/2/19 4:04 PM It’s about time. Time spent enjoying life’s little moments. Introducing Olprima™ Three new concentrated omega-3 oils that support the unique needs of your patients, from cardiovascular^ to brain health.* Rigorously Sustainably Tested Sourced Pure Find out more at standardprocess.com/ce-olprimas We focus on achieving wholistic health through nutrition. From our organic, *These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease. regenerative farming practices to our Nutrition Innovation Center, we are ^As part of a diet low in saturated fat and cholesterol. ©2019 Standard Process Inc. All rights reserved. LN00067 04/19 committed to clinical science that advances health and changes lives. LN00067 Olprimas Chiro Econ Spread.indd 1 5/2/19 4:04 PM VOLUME 65, ISSUE 12 • JULY 30, 2019 • TABLE OF CONTENTS FEATUREDCONTENT 18 Winning over athletes 28 Cartilage tears and kinesiology taping For pro sports chiropractor George Billauer, Taping as part of a conservative treatment approach the soccer stars have aligned to TFCC injuries “I believe that the most BY KEVIN BAXTER BY SHANNON M. HAUSCHILDT, MS, PA-C important way to keep the 22 Everything starts with the feet for MLB athlete mentally focused players 64 Buyers Guide: Massage & Acupuncture Orthotics keep the Tampa Bay Rays on their toes and motivated throughout BY PAUL HARKER the course of rehabilitation from an injury stems PROFESSIONALDEVELOPMENT solely from clear and FINANCIAL ADVICE RESEARCH RESULTS 34 THE 6 REASONS 44 Photomodulation concise communication.” YOUR PRACTICE WON’T SELL and healing the brain — Beau Daniels, DC, Avoid these pitfalls for a smooth, successful transction Light therapy offers help to a wide official chiropractor BY CRYSTAL MISENHEIMER range of brain-injured patients for the Los Angeles Rams BY DAVID CHRISTENSON WELLNESS APPROACH 40 Anti-inflammatory WELLNESS APPROACH nutrition for patients 50 How different topical ingredients hit A safe, effective and holistic pain protocol their targets BY JACOB TEITELBAUM, MD Analgesics and the gate-control theory of pain BY DAN SANDWEISS PERFECTPRACTICE MARKETING MATTERS 56 Water-soluble CBD for absorption Should your marketing include CBD with immediate bioavailability in addition to oil-based? BY JOHN THOMPSON BACKLOG EVERYISSUE 8 Health News, New 13 By The Numbers: 6 Letter From the Editor 78 Marketplace Technology, Awards Sports & Athletes 8 ChiroEco.com Resources 80 Ad Index & Grants and 16 Staff Product Pick Practice Advice 62 Product Showcase 16 Profitable Practice 12 Don’t-Miss Events 74 Datebook PHOTO CREDITS: ALL IMAGES ARE FROM ADOBESTOCK.COM UNLESS OTHERWISE NOTED. Chiropractic Economics (ISSN 1087-1985) (USPS 019-178) is published monthly except semi-monthly (twice a month) in January, February, April, May, June, August, September, and October; 20 issues annually. Address: Chiropractic Economics Inc., 820 A1A N, Suite W18, Ponte Vedra Beach, FL 32082. Phone: 904-285-6020; Fax: 904-285-9944. Website: www.chiroeco.com. (A Florida Corporation) Postmaster: Please send form #3579 to Chiropractic Economics, PO Box 3521, Northbrook, IL 60065-9955. Periodicals class postage paid at Ponte Vedra, Florida and at additional mailing offices. GST #131868416. Subscription Rates: U.S. and possessions, $39.95 one year, Canadian subscribers add $35 per year shipping and handling; overseas subscribers add $60 per year shipping and handling. Students, $19.95, Single copy, $4. Statement: While encouraging the free expression of opinion by contributors to this publication, Chiropractic Economics and members of its staff do not necessarily agree with or endorse the statements made in the advertisements or contributed articles. Chiropractic Economics is owned by Chiropractic Economics, Inc. a Florida Corporation, Joseph D. Doyle, President and CEO, and Nicholas Doyle, Co-CEO. Authorization for the use of photographs and/or illustrations is the responsibility of the author(s). All materials submitted for publication shall remain the property of this magazine until published. Change of Address: Six to eight weeks prior to moving, please clip the mailing label from the most recent issue and send it along with your new address (including zip code) to the Chiropractic Economics Circulation Department, PO Box 3521, Northbrook, IL 60065-9955. For a faster change, go to www.ChiroEco.com and click on “Magazine.” 4 CHIROPRACTIC ECONOMICS • JULY 30, 2019 CHIROECO.COM Buy 12 Get 6 FREE! Available Sizes 45, 90 and 250 tablets Formula 303® is registered in the United States Patent and Trademark office under Registration Number 2,965,955 for relief of Muscle Spasm, Tension and Stress. LETTER FROM THE EDITOR “DO NOT DO ANYTHING FOR NOTHING. PERIOD.” —Spencer Baron, DC and founder of Doctors of Chiropractic: Sports (DoCS) LET ME KNOW WHAT’S ON YOUR MIND: [email protected] Working with top athletes or sports teams can be tricky for DCs. According to The Telegraph, Koepka was charged $50. Oftentimes a chance encounter or one-time (free) treatment The newspaper commented, “It is fair to say that was a wise leads to a relationship that should be beneficial to both parties, investment.” Hopefully the unnamed horse chiropractor but is often one-sided for the athlete or sports team. received additional compensation or dispensation, but it Baron, quoted above, told Chiropractic Economics earlier illustrates the sometimes-chasm between expert care from a this year that offering services free of charge can ultimately doctor of chiropractic and compensation. hurt your business more than help, and can create hard feelings if you’re giving an athlete free medical services that DCs in sports advance their careers, yet you see them out and about and In this issue we depart from our usual main-feature and spending major amounts of money on lavish items. supporting-articles stricture to feature three sports and athletes articles on orthotics in pro baseball, kinesiology taping of athletes, and a profile of the DC for the U.S. national soccer team. “IT IS FAIR TO SAY THAT It wasn’t until last year that legislation was passed protecting chiropractors who travel with sports teams across WAS A WISE INVESTMENT.” state lines. Until then, treating athletes “on the road” put sports DCs under legal and financial risk. DCs find great personal rewards in treating athletes, be they K-8, high school, Fair compensation? college or pro, but as illustrated, there are a number of issues PGA golf pro Brooks Koepka’s career was in an injury spiral in to be aware of. To learn more, look for the Sports Track session 2018. A wrist problem caused him to miss the 2018 Masters, at The National by FCA this August in Orlando. and a procession of medical specialists could provide no cure. “Brooks was anxious because nobody could tell him what was To your practice’s success, causing it,” Pete Cowen, his short-game coach, told The Telegraph. “He went to all these fancy consultants, charging him fortunes, but not giving him any answers. It was a very worrying time for him. But then he went to see a horse chiropractor — God knows Richard Vach where he found him — who immediately said, ‘I know what’s EDITOR-IN-CHIEF wrong with that,’ and after a bit of crunching, Brooks was fixed.” Koepka went on to win three of the next five majors and P.S. — Join the latest Point-Counterpoint conversation at www. rank No. 1 in the world, accumulating millions in prize money facebook.com/ChiroEcoMag and potentially have your opinion and endorsements. appear in a future issue of CE. EDITOR-IN-CHIEF DIRECTOR OF SALES ADVERTISING COORDINATOR Richard Vach Susan Nevins Erisilda Marku [email protected] 904-567-1554 904-425-1136 [email protected] [email protected] ASSOCIATE EDITOR NATIONAL ACCOUNT EXECUTIVES BUSINESS & BPA Worldwide Chiropractic Economics’ Allison M. Payne Janice Ruddiman Long EDITORIAL OFFICES subscriptions are audited by BPA Worldwide, [email protected] 904-567-1541 820 A1A N, Suite W18 the most dominant global media auditing [email protected] Ponte Vedra Beach, FL 32082 company for B2B publications in the world. DIRECTOR OF CREATIVE Phone: 904-285-6020 BPA certifies that Chiropractic Economics has Jeff Pruitt Fax: 904-395-9118 the highest number of requested readers Elizabeth Blacker chiroeco.com [email protected] 904-567-1542 in the profession. Chiropractic Economics is [email protected] the only independently audited requested publication serving the chiropractic industry. ART DIRECTOR Jennifer Jolly FOUNDED 1954 Jessica Wait 904-395-3394 William L. Luckey and [email protected] [email protected] Helen C. Luckey 6 CHIROPRACTIC ECONOMICS • JULY 30, 2019 CHIROECO.COM Foot Levelers Custom Orthotics Make All the Difference Foot Levelers custom orthotics are clinically proven. 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