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Did you know? mini-roundabouts arranged homeware shops, DIY stores William Seymour was the 1 around a sixth central, and high-street favourite owner by 1841 and his 9 The Eastern Flyer C

CMY Fleming Way was built in K anti-clockwise roundabout. stores, and is home to family kept it for many years. The Eastern Flyer is an 1965 at a time of many restaurants, a gym In those days The White Hart continued expansion and Swindonians are very proud upgrade of an existing cycle of their Magic Roundabout and a cinema. stood on the other side of and pedestrian route transformation of the town the current Oxford Road and centre and continues to and the tourist information The retail park was once between Swindon town centre and the desk, situated in the town’s home to Garrard Engineering sold beer produced in the White Hart junction. The route is two do so today. It runs for brewhouse on the opposite 0.7 miles through the town central library on Regent and Manufacturing Company and a half miles in length and is paved Circus, sells a wide range sports ground which now side of the road. and ends at the Magic and off the road, with safe crossing points of Magic Roundabout lies beneath part of the The original building was White Hart Allotments Roundabout. Fleming Way at busy junctions. Golden Lion Bridge memorabilia. So, if you’ve Greenbridge site and is demolished, and a new one The White Hart Allotments The cycle route starts at the White Hart was named in honour of braved this colossal commemorated in the built in 1937-38 on its Mural on Ermin Street are located on Oxford Road, although the cycle path former Swindon Town FC contraption of a road system naming of Garrard Way. present site. One of its most The Golden Lion Bridge striker, Harold Fleming. opposite the White Hart Pub. does continue further to the east over the mural sits on the junction you can celebrate your feat When Garrard moved to famous landlords since then Part of the allotments were with a suitable souvenir or has been Johnnie Stiles, bridge and to Gablecross and the retail of Corporation Street and Swindon in 1919 it heralded lost to build access roads for areas on the A420. The Eastern Flyer Fleming Way in the town two. Luckily for pedestrians whose band had brought a change in the industrial the A419 bypass when it follows Oxford Road to Greenbridge, then centre. It was painted by 3 and cyclists, there are prestige to the town when was constructed in 1977. profile of the town. connects to the old canal route that runs Swindon artist Ken White crossing points around each winning the All British Dance The precision engineering During the 19th century, alongside Shrivenham Road. From the in 1976. arm so you don’t need to manufacturer was among Band Championships in both Ermin Street was used by Magic Roundabout, the route makes its travel across it on the road. the first to offer large scale 1948 and 1949. Standing He painted the 25 square on the A419 Swindon Welsh drovers taking their way through quiet streets to come out at foot image on the end of a The Magic Roundabout is alternative employment - cattle and sheep to located near the County Swindon would no longer be a by-pass and A420 Oxford Whalebridge (by Jurys Inn) – Just follow set of terraced houses while Road interchange, the pub Smithfield’s, London. the yellow markers. earning £25 a week on a Ground, its name comes one-industry town, dependent from the popular children’s on the railway works. was subsequently extended The nearest cycle Government job creation County Ground and modernised in 1982. Did you know? park is the Fleming scheme. television series The Magic

The County Ground has been Roundabout. Did you know? The nearest bike shop to Way cycle park.

s n o i t c a r t t a d n a s k r a m d n a l It depicts the Golden Lion

home to Swindon Town Swindon has quite a history the Eastern Flyer is Mitchell The route is

Bridge, which used to stand 8 , e g a t i r e h t r o p s n a r

t Football Club since 1896 with pigs. Its name is Cycles, located on suitable for high-

in Canal Walk in central and has a current capacity 5 h c i r s ’ n o d n i w S r e v o c s i

D believed to have come Shrivenham Road. The shop speed commuter

Swindon, as it would have of nearly 15,000 people. was opened in 1968 by r e y l F n r e t s a E from “Swine-dun” meaning journeys as well as

been in 1908. The stadium's all time record owner Harold Mitchell, who Look out for the yellow route

“Pig Hill”. Where Matalan leisure purposes markers to guide you

C attendance came against

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Y through the side streets

M at the time decided that he C now sits, St. Margaret's for all abilities. Arsenal in 1972 where wanted to work for himself 2 32,000 fans came to watch Wiltshire Bacon Co Ltd From the route it is possible to connect

began production in 1895. and run his own business.

7 : 5 p . W A _ e n a P p o T r e y F n r e t s a E _ D the FA cup 3rd round tie. onto the Dorcan Way cycle route and A substantial proportion of It remains a family-run The County Ground is also Ermin Street business, with three extend your journey to Covingham, Eldene, its output was sold locally. Liden and beyond. the only football stadium in In 1947 it was acquired by Ermin Street in Stratton is generations supplying and the world with the most Canal Bridge Swindon Travel Brown & Knight Ltd. of located opposite the White selling bikes of all shapes prestigious name in watch Walking or cycling along the Lambeth, London (bacon Hart pub. It is built on the and sizes. The benefits of Choices making acting as its Eastern Flyer north east of curers and food distributors) old Roman road which ran cycling and timekeeper; Rolex, whose the Magic Roundabout you The Eastern Flyer forms a and extended. In 1956 from Glevum (Gloucester) walking include: part of Swindon Borough logo can be seen on the will come across Canal County Ground Pub about 50 people were via Corinium (Cirencester) Council’s Local Sustainable clock is on the Stratton Bridge. Built around 1810 to Durocornovium Improves general health, helping to The most popular watering employed in the factory. • Transport Fund (LSTF) Bank stand. over the former North Wilts (Wanborough) where there lower blood pressure and heart rate, hole for fans whenever The site was redeveloped in project which is known as Swindon Canal, the Marsh Farm or was a Roman settlement on as well as improving mental health Travel Choices. Swindon Town are playing at In addition to Swindon Town, Shrivenham Road bridge as the 1990's as part of the to Calleva Atrebatum and wellbeing home and a down-to-earth the County Ground has Greenbridge development. For more information about the Eastern previously hosted it was also referred to, was (Silchester). Flyer and the wider Swindon Travel Choices 'local' when they are not. declared a grade II-listed • Helps with weight and stress international football fixtures You will be surprised just how project please visit: Regulars in the County building in 1986. It still management and concerts from acts interesting Stratton can be www.swindontravelchoices.org.uk Ground Hotel celebrated a retains its beauty and is a 7 such as Elton John and once you know a little more • Improves fitness special anniversary on 2nd lovely spot to pause for a Like us on Facebook www.facebook.com/ Bryan Adams. about its history, where key In congested areas cyclists and November, 1997 as this moment and reflect on the • swindontravelchoices landmarks used to be, and grand old pub notched up then and now. pedestrians breathe in less fumes Follow us on Twitter @swindon_travel a century of service to also which of the ancient than drivers pathways and streets to look StreetSmart Swindon drinkers. 4 Saves you money along to find old interesting • Report any maintenance issues along the The year it opened is 6 Eastern Flyer route such as broken glass, commemorated by a buildings and structures. • Produces no pollution so is good for to Swindon Borough Council’s StreetSmart the environment and tackling terracotta plaque on the White Hart Pub In the past, the people of team on 01793 445501 (Monday to side of the building which Stratton were commonly climate change Friday 9am to 5pm.) For emergencies at includes a portrait of An established part of the known as 'crocodiles'. Often quicker to get around in towns other times call 01793 466453 • Queen Victoria who was Swindon landscape, The name comes from a and cities www.swindon.gov.uk celebrating her diamond The White Hart pub sits on local story that some Fewer cars on the road and more To report any infrastructure maintenance jubilee in the same year. the old Roman Road, just off Stratton men once armed • the A419, and lends its www. cyclists and pedestrians means problems please call Swindon Direct on Outwardly, The County Magic Roundabout themselves against a the numbers above, as StreetSmart. Greenbridge Retail Park name to the Oxford Road supposed crocodile found safer roads Ground Hotel is largely Voted in 2009 as “the fourth roundabout. swindon Photos © Jennifer Berry www.jennifermjberry.com unchanged from how it scariest junction in Britain” Greenbridge Retail Park was at the side of a road. • Have fewer days being ill each year It turned out to be a scarf. looked a hundred years ago, the Magic Roundabout was opened in stages between This public house at Stratton So whether you cycle or walk for your St Margaret owes its travel though alterations and constructed based on a 1996 and 1999. The retail whole journey, or simply part of it, you extensions in 1921 and design by inventor and traffic park offers shoppers a existence to the Wilts and Follow us on Twitter choices know you will be healthier as a result! Design, cartography and 03.17 1954 mean that it is not engineer Frank Blackmore great selection of retail and Berks Canal which ran print by Pindar Creative @swindon_travel .org.uk Text Source: Bristol City Council website, Benefits of wholly Victorian. in 1972. It consists of five leisure including fashion and nearby. Coal merchant cycling and walking. www.bristol.gov.uk/page/ ww w. pinda rcreative .co.uk FOI 4149/17 transport-and-streets/benefits-cycling-and-walking R The Eastern Flyer KEMBREY STREET L N C E S S O . T E H R R FIT N D D SwindonSwindon KembreyKembrey ParkPark F D W RI I C D G

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Y 9 U _ _ A A R M W cycle route (off-road) 8 T Y U H L E PParkarkark GoddardGoddard PParkarkark PrimaryPrimary 420m in 5 mins 2 I B WWestestest _ New College D S 4 H LainesmeadLainesmead O SchoolSchool & IntegratedIntegrated K W V recommended link (on-road) AL NorthNorth A R

B CO I O D T RO PrimaryPrimary . ChildrenChildren CCentreentre V UUphampham AD E VE E W _ D A S D E Toucan Crossing D W UL R SchoolSchool V R E E R _ D G T O Y I RRoundaboutoundabout S B N N A A R A D . N N VE Cycle approx 1km in 5 mins E O 45(l) W O R Point of Interest U D I E 1 D V W L U L B A P I E K V T EN B L M N R UE A A Public House U N HolyHoly RoodRood CatholicCatholic C This map is reproduced from Ordnance Survey material with the permission of Ordnance Survey on behalf of the Controller of Her Majesty’s D E Stationery Office © Crown Copyright. Unauthorised reproduction infringes Crown Copyright and may lead to prosecution or civil proceedings. U P D R JuniorJunior SchoolSchool H A A Swindon Borough Council 100024296 2017 Digital Cartography by Pindar Creative www.pindarcreative.co.uk 02.17 M R O D