UTV’s Metro premières in world metros-
Dubai, London, Melbourne, Mumbai this May
The beats of Band Metro to travel across India as part of the film promotion.
Mumbai April 24, 2007: From the euphoria of a fast paced life, to the breakdown of a short-lived relationship…it’s a journey everybody staying in metros across the world undertake daily. UTV’s film ‘Metro’ depicts this aspect, in director Anurag Basu’s signature style. The very aptly named ‘Metro’, which already has garnered brand associations worth Rs. 2.25 crs, releases worldwide on May 11 with a 3 continent première that includes metros like Dubai, London, Melbourne, Mumbai -first time for an Indian film. Starring Shilpa Shetty, Shiney Ahuja, Kay Kay Menon, Konkana Sen Sharma, Sharman Joshi, Kangna Ranaut, the film is about the thrills and shrills of being a metro citizen.
The action does not stop here…also seen strumming the strings of the guitar will be Band Metro, a melting pot of musical talent that consists of Pritam (music director for Metro), James, Soham, Suhail, as they set out for a 4 city tour across India in cities like Kolkata, Delhi, Pune, Bangalore, where they would perform live at theatres, clubs, pubs to give the audience a slice of the film through music, which is an integral part of the film storyline. The film would be released online on Rajshri.com on the date of the theatrical release on May 11, 2007.
Says Siddharth Roy Kapur, EVP – Marketing, Distribution & Syndication, UTV “We plan to take the film Metro across the globe as it’s the story of people living in a metro, they could be anywhere in the world. Thus keeping this universal theme in mind we première the film across prominent metros of the world like Dubai, London, Melbourne, Mumbai backed by whole host of marketing blitz.”
The visual aspect of Metro life will be captured by a photo exhibition to be held in Mumbai. Photographers across Mumbai and Delhi have taken snapshots, depicting life in metropolitans, which will be auctioned. Also on the Metro wagon are brand like Shaddi.com, LeNovo that would be running contests, promotions around the release of the film.
About the film Metro (http://www.utvmotionpictures.com/metro-movie.asp)
Today the busy metropolis nurtures millions of people, some of whom earn a lot, some don’t, but all work very hard and for very long hours. The world is becoming smaller. Cell phones have cut down distances. Low cost airlines have got cities closer. There’s less time for breakfast. The sensex is rising. Malls are arising in every corner. The seven year itch has come down to 7 months. Depending on how ambitious one is. We are getting bored too soon. Too many choices. Too many dreams. Not enough sleep. Although modern technology attempts to make this world an easier place to live in, our relationships with each other are getting more and more strained and we keep drifting apart. What happens when true love forges inroads in a heartless world of materialism?
What is the fate of 3 entangled love stories in an urban landscape accustomed to breaking hearts, daring commitments and forcing choices? With an entire world that badly needs to connect and where people need other people, it is the need of hour to simplify communication and self-expression.
METRO is an intertwined story of the emotional journeys that these characters living in the modern metropolitan cities take. The tone of this film is personal reflections and realizations, and thus the story will be told in voiceovers at times and a rock band singing at all emotional junctures. Despite having more than one story, the graph of this film is a single one and the band will keep touching that chord on and off.
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