Business in Edmonton // June 2016 43 Business Aviation: Accept No Substitute // Aviation
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JUNE 2016 | $3.50 BUSINESSINEDMONTON.COM Darren Lunt EXPLAINS HOW REAL WORKMANSHIP LASTS A LIFETIME PM42455512 BOMA EDMONTON NEWSLETTER PAGE 51 | EDMONTON CHAMBER SECTION PAGE 29 BUSINESS AVIATION: ACCEPT NO SUBSTITUTE // AVIATION Business Aviation: ACCEPT NO SUBSTITUTE BY DEBRA WARD t may sound obvious: there is no substitute for business It’s counter-intuitive, but business aviation is more aviation, but possibly not for the reasons you may think. important today than it has ever been, despite the expansion IBusiness aviation is often misunderstood to be nothing of scheduled airlines, routes and frequencies. Business more than an indulgence; like Ferraris, Rolexes and yachts. aviation is driven far more by how business is conducted in Nice, but not necessary. the 21st century than by what airlines are doing. With today’s instantaneous and continuous communications, ubiquitous Many airlines hope you agree – and are offering increasingly WiFi and the ease of using laptops and tablets, there is no luxurious first-class options to lure passengers into paying such thing as downtime: businesses are always on-call, 24-7, top dollar for what is still public transport, no matter how it’s serving customers, responding to issues or even just staying dressed up. Despite the trappings of the new Extreme First one step ahead of the competition. Business aviation is an Class, with bespoke concierge service, “private” suites and extension of the 24-hour business cycle, giving companies separate boarding, the reality is that your flight is still on the the ultimate advantage of being in the right place at the right airline’s schedule, not yours, and you are sharing your space time. with hundreds of other people. A flight delay or cancellation – even if its not your flight or even at your airport – can And it pays off. A series of studies by NEXA for the U.S.’s delay your travel for hours, or even days. National Business Aviation Association tracks company performance using a number of standard financial metrics The advantages of business aviation have nothing to do with such as shareholder value and revenues. Consistently, rolling in luxury. In fact, the vast majority of the aircraft the data show that “companies using business aviation and flights are the opposite of glamorous. They are simply overwhelmingly take top honors in revenue growth, functional – but that functionality is the core reason why innovation, employee satisfaction, and market share.” business aviation can never be replaced. PHOTO SOURCE: BOMBARDIER INC. BUSINESSINEDMONTON.COM // BUSINESS IN EDMONTON // JUNE 2016 43 BUSINESS AVIATION: ACCEPT NO SUBSTITUTE // AVIATION sales, such as Bombardier Business Aircraft, Pratt & Whitney Canada and CAE. As impressive as the economic impact is, there is another element to business aviation that is not as easy to quantify, but arguably is as important – or even more important – than the numbers. There is no substitute for the safety and security that business aviation provides. Most people have heard that aviation is the safest form of travel. But there are many types of flights, and within all those forms of aviation, including scheduled service, the single safest form is business aviation. And, within business aviation, the country that boasts the best safety record in the world is Canada. There are a lot contributing factors. Canadian business aviation has had a safety management system in place since 2002 – in fact we were a world leader in developing this safety culture. The professionalism – and training – for pilots, crew, maintenance engineers Canadian corporations that use business aviation likely have and other aviation professionals, is some of the best the same type of fiscal results, a view that is supported by – and most rigorous – in the world. Our standards are high, and looking at the economic impact of Canada’s own business so is the quality of our people. aviation sector. The operation of business aircraft is a large and varied business in Canada, with many flight options. Coupled with safety, business aviation also offers complete Corporations may own and operate their own aircraft. They personal security and confidentiality. In effect, using a could charter planes on an as-needed basis. Or lease aircraft business aviation aircraft is as close as one can be to working for longer-term use. Regardless of how companies access from their private office. business aircraft and flights, the economic impact – and Business aviation’s greatest challenge is always education, downstream benefits – are huge. and there is no substitute for the facts. Decision-makers, Just looking at aircraft operations, business aviation whether in government, media or the private sector, too generates $3.2 billion in direct economic output, with often default to what they think they know, instead of trying over three-quarters of a billion of that – $760 million – to learn about the actual value of this sector. The CBAA and generated directly in Alberta, which also contributes $75 its members are reaching out to members of Parliament and million in taxes. This province is Canada’s second largest other influential Canadians directly, to share the true – and home for business aviation – with 419 aircraft based here, overwhelmingly positive – impacts of business aviation. It is generating $210 million in wages to 2,560 Albertan pilots, a slow process, but we are making steady gains. engineers, dispatchers and other aviation professionals Alberta members of the CBAA are a large part of this success every year. and are some of the most effective champions for business But, the economic impact of operations is only half the picture. aviation in the entire country. The national association is Canada is also a world leader in the manufacturing of business always pleased to recognize Alberta’s important role and aircraft and aircraft parts. Those numbers, recently released this July, CBAA will be returning to the province to hold its in the CBAA 2016 Economic Impact of Business Aviation, annual convention and exhibit in Calgary, July 5-7, 2016. solidifies the position that this sector is one of Canada’s most Expected to attract about 700 delegates, among its draws is important generators of wealth, with manufacturing generating Canada’s largest static display of corporate and private aircraft 10,780 jobs, $1 billion in wages and $3.6 billion in revenues. at the diamond sponsor, Million Air, hangar at the Calgary Business aviation is also a major feature in Canada’s most iconic International Airport, and the charity golf tournament for companies that produce aviation products for international Hope Air. The golf tournament is open to the public. PHOTO SOURCE: CBAA JUNE 2016 // BUSINESS IN EDMONTON // BUSINESSINEDMONTON.COM 44 CONNECT WITH EDMONTON’S CARGO HUB ASIA YEG Canada’s only mainland China freighter service. 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