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TOURISMUS in WIEN ZAHLT SICH AUS Zahlen, Daten Und Fakten Aus Der Tourismus- Und Freizeitwirtschaft

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TOURISMUS in WIEN ZAHLT SICH AUS Zahlen, Daten Und Fakten Aus Der Tourismus- Und Freizeitwirtschaft TOURISMUS IN WIEN ZAHLT SICH AUS Zahlen, Daten und Fakten aus der Tourismus- und Freizeitwirtschaft 4. Ausgabe, September 2016 Foto:© Alex Poison / Shutterstock.com Poison Alex Foto:© INHALT Vorwort Seite 3 Bekanntes und weniger Bekanntes über die Bundeshauptstadt Seite 4 und 5 Mitglieder- und Unternehmenszahlen Seite 6 und 7 Arbeitgeber- und Lehrlingszahlen Seite 8 und 9 Zahlen der Hotellerie Seite 10 Zahlen der Gastronomie Seite 11 Facts der Freizeit-, Vergnügungs- & Gesundheitsbetriebe Seite 12 und 13 Tourismusbilanz und Tourismuskennzahlen Seite 14 Wien im internationalen Vergleich Seite 15 Mit Hofburg, Austria Center Vienna, Messe Wien & Co. zur Top-Platzierung Seite 16 und 17 Wofür Wien in aller Welt bekannt ist Seite 18 und 19 Kontakt/Impressum Seite 20 TOURISMUS IN WIEN ZAHLT SICH AUS Zahlen, Daten und Fakten aus der Tourismus- und Freizeitwirtschaft 4. Ausgabe, September 2016 Die Angebote der Wiener Tourismus- und Freizeitwirtschaft sind vielfäl- tig. Zu unseren Mitgliedsbetrieben gehören natürlich die Gastronomen, Kaffeehäuser und die Hotellerie, aber auch die Freizeit- und Sportbetrie- be, die Reisebüros, die Gesundheitsbetriebe und die Kino-, Kultur- und Vergnügungsbetriebe sind bei uns gut aufgehoben. Mehr als 14.000 Wie- ner Betriebe unserer Branche sind mit viel Kreativität und Leidenschaft im Einsatz und prägen das Bild und Image der Stadt Wien. Außerdem leisten sie einen wertvollen Beitrag zur Wertschöpfung der Tourismus- metropole. Auch wenn das Lob und die Begeisterung eines Gastes die größte Wert- schätzung darstellt, entscheidet doch der wirtschaftliche Erfolg über das Bestehen eines Unternehmens. Es sind also die Zahlen, die am Ende des Jahres Aufschluss über die unternehmerische Leistung geben. Daher bieten wir Ihnen auf den folgenden Seiten einen Überblick über die Zahlen, Daten und Fakten der Wiener Tourismus- und Freizeitwirt- schaft. Machen Sie sich selbst ein Bild und überzeugen Sie sich von den Leistungen und der Bedeutung unserer Sparte. Tauchen Sie mit uns ein in die Zahlenwelt der Tourismus- und Freizeitwirtschaft. Viel Vergnügen! KommR Markus Grießler Mag. Alexandra Griess Obmann der Sparte Geschäftsführerin der Sparte Tourismus und Freizeitwirtschaft Tourismus und Freizeitwirtschaft Weinwurm Foto:© Seite 3 WIEN, WIEN NUR DU ALLEINE Bekanntes und weniger Bekanntes über die Bundeshauptstadt Wien ist Bundeshauptstadt und zugleich das kleinste der neun Bundesländer Österreichs. Die Stadt liegt im Herzen Europas an der Donau und an den nordöstlichen Ausläufern der Alpen. Das Zentrum mit dem Stephansdom be- findet sich auf einer Seehöhe von 171 Metern. Historisch gesehen liegt Wien an einem Schnittpunkt von Kulturen und Ver- kehrswegen. Archäologische Funde gibt es bereits aus der Altsteinzeit. Mit den Römern beginnt Wiens eigentliche Siedlungsgeschichte, sie legten im Bereich des heutigen Stadtzentrums ein Militärlager und eine Zivilstadt (Vindobona) an. 1156 wurde Wien Herzogresidenz der Babenberger. Unter den Habsburgern war Wien über 600 Jahre lang kaiserliche Reichshaupt- und Residenzstadt. Die historische Innenstadt der Kulturmetropole und Welt- hauptstadt der Musik wurde von der UNESCO zum Weltkulturerbe ernannt. Das Stadtgebiet ist in 23 Bezirke gegliedert, umfasst 415 km² und wird von rund 1,8 Millionen Menschen bewohnt (siebtgrößte EU-Stadt, Bevölkerungs- dichte circa 4.300 Einwohner pro km²). Der Großraum Wien zählt 2,6 Millio- nen Einwohner, ein knappes Viertel aller Österreicher lebt hier. Die Hälfte des Wiener Stadtgebiets ist Grünfläche, die aus Gärten, Parks, Wald und landwirtschaftlich genutzten Flächen besteht. Zudem ist die Stadt die einzige der Welt, die nennenswerten Weinbau innerhalb der Stadtgren- zen betreibt. Wien ist nicht nur Bundesland und Bundeshauptstadt, sondern auch eine eigenständige Weinregion mit einer Rebfläche von über 700 Hektar (rund 80 Prozent Weißweinreben). 39 Prozent aller Wege in Wien werden mit öffentlichen Verkehrsmitteln zurückgelegt – ein Europarekord. Seite 4 2016 wurde Wien bereits zum siebten Mal in Folge vom internati- onalen Beratungsunternehmen Mercer als lebenswerteste Stadt weltweit ausgezeichnet. Jährlich führt Mercer eine Studie zur Bewertung der Lebensqualität in 230 Metropolen weltweit durch. Bewertet wurde das politische, soziale und ökonomische Klima, medizinische Versorgung, Ausbildungsmöglichkeiten, infrastruk- turelle Voraussetzungen wie das öffentliche Verkehrsnetz, Strom- und Wasserversorgung. Weiters wurden Freizeitangebote wie Res- taurants, Theater, Kinos, Sportmöglichkeiten, die Verfügbarkeit von Konsumgütern vom Nahrungsmittel bis zum Auto sowie Umwelt- bedingungen von der Grünanlage bis zur Luftverschmutzung ver- glichen. Auch im internationalen Verkehrsnetz spielt Wien eine bedeuten- de Rolle. Der Flughafen Wien-Schwechat (Vienna International Airport) verzeichnete 2015 rund 22,8 Millionen Passagiere. Große europäische Fernstraßen führen ebenso über Wien wie überregi- onale Eisenbahnlinien. Mit seinem neuen Hauptbahnhof hat Wien als moderner Knotenpunkt des transeuropäischen Schienennetzes zusätzlich an Bedeutung gewonnen. Wien ist zudem eines der vier UNO-Hauptquartiere und Sitz zahlrei- cher internationaler Organisationen, etwa der OPEC (Organisation erdölexportierender Länder), OSZE (Organisation für Sicherheit und Zusammenarbeit in Europa), IAEO (Internationale Atomenergiebe- hörde) und UNIDO (Organisation der Vereinten Nationen für indust- rielle Entwicklung). Foto:© canadastock / Shutterstock.com canadastock Foto:© Seite 5 WER IST DIE TOURISMUS- UND FREIZEITWIRTSCHAFT Unsere Mitgliederzahlen per 31.12.2015 per 31.3.2015 per 31.3.2016 Mitglieder nach Sparten *) Aktiv Ruhend Gesamt Aktiv Ruhend Gesamt Aktiv Ruhend Gesamt Gewerbe und Handwerk 44.969 12.262 57.231 44.078 11.944 56.022 45.236 12.391 57.627 Industrie 547 33 580 554 36 590 544 32 576 Handel 27.603 7.110 34.713 27.531 7.243 34.774 27.688 7.189 34.877 Bank und Versicherung 219 0 219 227 0 227 218 0 218 Transport und Verkehr 6.056 2.439 8.495 6.026 2.501 8.527 6.040 2.434 8.474 Tourismus und Freizeitwirtschaft 12.030 2.211 14.241 11.944 2.196 14.140 12.085 2.231 14.316 Information und Consulting 29.810 8.850 38.660 29.312 8.797 38.109 30.046 8.894 38.940 Summe 121.234 32.905 154.139 119.672 32.717 152.389 121.857 33.171 155.028 *) Mehrfachmitglieder werden nur einmal gerechnet per 31.12.2014 per 31.12.2015 Spartenmitglieder nach Fachgruppen Aktiv Ruhend Gesamt Prozent Aktiv Ruhend Gesamt Ruhende Gastronomie 5.443 841 6.284 13,4 % 5.434 863 6.297 13,7 % Kaffeehäuser 1.989 281 2.270 12,4 % 1.965 293 2.258 13,0 % Hotellerie 481 63 544 11,6 % 494 61 555 11,0 % Gesundheitsbetriebe 274 28 302 9,3 % 268 27 295 9,2 % Reisebüros 516 69 585 11,8 % 524 70 594 11,8 % Kino-, Kultur- und Vergnügungsbetriebe 295 27 322 8,4 % 740 156 896 17,4 % Freizeit- und Sportbetriebe 3.466 941 4.4.07 21,4 % 3.286 885 4.171 21,2 % ohne Fachgruppenzuordnung 1 1 0,0 % 3 3 0,0 % Sparte Tourismus und Freizeitwirtschaft insgesamt 12.465 2.250 14.715 15,3 % 12.714 2.355 15.069 15,6 % Sparte Tourismus und Freizeitwirtschaft 31.12.2015 Jahresstatistik Fachgruppenmitglieder in der Sparte Tourismus und Freizeitwirtschaft ab 2002 Mitglieder 15000 14.920 14.292 14.319 14.080 14.456 14.422 14.188 14.000 14000 13.827 14.119 14.012 14.014 13000 13.195 12.803 12000 Jahr 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Seite 6 Die Sparte Tourismus und Freizeitwirtschaft vertritt mit ihren sieben Fachgrup- pen in der Wirtschaftskammer Wien rund 14.000 Mitgliedsbetriebe. Die Betriebe sind nach Größe und Angebot sehr unterschiedlich. Wien hat viel zu bieten: Vom Wiener Würstelstand bis zum Haubenlokal, von der Familien- pension bis zur internationalen Spitzenhotellerie, von Freizeitbetrieben, wie Fitnesscentern, Fremdenführern über Kinos, Theater, Reisebüros bis hin zu privaten Gesundheitseinrichtungen, das und noch viel mehr findet man in der Bundeshauptstadt. Ein-Personen-Unternehmen (EPU) 2014 2015 Vergleich Österreich/Wien und Sparten Österreich in % Wien in % Österreich in % Wien in % Gewerbe und Handwerk 145.839 47,21 % 28.044 41,86 % 158.455 49,34 % 30.101 44,30 % Industrie 4.026 1,30 % 1.400 2,09 % 598 0,19 % 21 0,03 % Handel 70.288 22,75 % 12.669 18,91 % 71.761 22,35 % 12.692 18,68 % Bank und Versicherung 0 0,00 % 0 0,00 % 0 0,00 % 0 0,00 % Transport und Verkehr 9.873 3,20 % 2.955 4,41 % 9.963 3,10 % 2.922 4,30 % Tourismus und Freizeitwirtschaft 22.369 7,24 % 4.127 6,16 % 22.675 7,06 % 4.205 6,19 % Information und Consulting 56.522 18,30 % 17.804 26,57 % 57.677 17,96 % 18.012 27,00 % Summe 308.917 100 % 66.999 100 % 321.129 100,0 % 67.953 100 % Wiener Unternehmensneugründungen nach Sparten 2015 WIEN ÖSTERREICH Wien in % Sparte absolut Anteil in % absolut Anteil in % von Österreich Gewerbe und Handwerk 4.087 46,8 % 22.475 56,6 % 18,2 % Industrie 6 0,1 % 53 0,1 % 11,3 % Handel 1.659 19,0 % 7.859 19,8 % 21,1 % Bank und Versicherung 2 0,1 % 3 0,1 % 66,7 % Transport und Verkehr 433 5,0 % 1.238 3,1 % 35,0 % Tourismus und Freizeitwirtschaft 697 8,0 % 2.698 6,8 % 25,8 % Information und Consulting 1.838 21,0 % 5.412 13,5 % 34,0 % Insgesamt 8.722 100 % 39.738 100 % 22,0 % Foto:© Muellek Josef / Shutterstock.com Muellek Foto:© Seite 7 BESCHÄFTIGUNGSFAKTOR Tourismus- und Freizeitwirtschaft Die Tourismus- und Freizeitwirtschaft ist nicht nur einer der bedeutendsten Arbeitgeber Wiens, sondern auch ei- ner der wichtigsten Ausbildner. So findet sich etwa der Lehrberuf „Koch“ an 6. Stelle im Beliebtheitsranking. Wiener Arbeitgeberbetriebe Juli 2014 Juli 2015 nach Sparten absolut in % absolut
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