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Dima Music Watch PPT Slides2 Which best describes interests or preferences? I spend a lot of time seeking out I have little interest in hearing new songs or new music; songs or artists that 26% 24% 49% learning about new artists – I am satisfied I’ve not heard before hearing songs from my favorite artists I prefer to listen to the newest and I prefer to listen to music from years ago latest music of today 45% 16% 39% that I already know and love When it comes to music discovery, When it comes to music discovery, I want to I prefer hearing new music from 31% 19% 50% hear new songs from established or favorite new or up-and-coming artists artists I “lean in” and often search for I’m content just hearing new songs if they new music 24% 31% 44% happen to come up when I’m listening Any Music Streaming Service 63% AM/FM Radio Broadcast or Digital 52% sources Heard/Saw on Social Media or Dance/Video App 50% Friend(s)/family spoke to me about it or played it for me 39% Music is played in a movie (theme song or as background music) 35% Which of the following sources do I heard or saw the music played on Facebook, Twitter, Snapchat or Instagram 34% you find most helpful for hearing or Music in video games (e.g. Fortnite, Grand Theft Auto/GTA, etc.) 33% Played on a TV show (theme song, soundtrack or as background music) 33% learning about new songs and Recommended songs or albums from online music shopping sites (iTunes, Amazon, etc.) 32% artists, or for rediscovering songs Recommendations/postings from artists I like on Facebook, Twitter, Snapchat or Instagram 30% I saw postings/tweets/alerts, etc. on Facebook, Twitter Snapchat or Instagram 30% and artists? A video or dance app such as TikTok or Triller, or Instagram's Reels feature 29% Music video on TV (MTV/MTV2, VH1, CMT, Fuse, etc.) 28% Talked about or played on a podcast 26% If you are an active “music Public places such as stores, clubs, bars or restaurants 26% discoverer?” Which sources do you Music related blogs or sites (e.g. Pitchfork, Complex, UPROXX, etc.) 26% Background music in a TV or radio advertisement 26% rely on most for music discovery? Live concerts or shows 24% Music competition show on TV (American Idol, The Voice, The Masked Singer, etc.) 23% Retail stores that sell music (displays, browsing, listening stations, etc.) 23% On a TV audio music channel (Music Choice, Sonic Tap, etc.) 22% Performance on a TV talk/news/sketch comedy show 22% Song I.D. App (Shazam, etc.) 22% Award shows (The Grammys, CMAs, VMAs, etc.) 21% Music featured in a documentary or biopic about an artist 21% Challenge or dance videos that are trending 21% Read about it in newspaper/magazine articles, reviews, or interviews 20% Heard it talked about on a radio show 18% Email lists/newsletters that I subscribe to 16% A live stream or virtual performance 16% Heard it on my smart speaker 11% Influences Most Influential: New Music Discovery Favorite Streaming Service 30% Thinking specifically about new AM/FM Radio Broadcast or Digital 11% songs and artists that you had not heard before or were not familiar Heard or saw on Social Media or dance/video app 9% with, which one of these sources Friend(s)/family spoke to me about it or played it for me 8% is most influential to your discovery of them? 0% 10% 20% 30% Now thinking specifically about Most Influential: Re-discovery music that you had heard before and were familiar with, which one of these sources is most Favorite Streaming Service 33% influential to your re-discovery? AM/FM Radio Broadcast or Digital 11% Heard or saw on Social Media or dance/video app 10% 0% 10% 20% 30% 40% actions What have you done Listened to the song or artist again 61 since first hearing Did research on the song or artist the song? 20 (e.g. went to their Wikipedia page, website, etc.) Purchased the music, bought tickets to a 42% on audio streaming service 20 live show or bought artist related merchandise 37% on music video service 21% social media Unlicensed music acquisition 20 Checked out or started following the artist on 19 42% look for video social media or subscribed to their YouTube channel 40% look for name of song 39% look for artist name Saw the artist play live, or plan to 15 36% lyrics 35% artist personal information Haven't listened to it again yet, but intend to 15 35% other music from artist Saw the artist perform in a live stream (not a music video—a live online performance) 6 Haven't done anything related to the song 6 Streaming Features Relied on Most features for Discovery Similar songs/videos automatically being played for you 44 after your specific music selections have ended ‘Explore' or 'Browse' sections of streaming services 44 Recommendations for similar music/videos shown alongside 43 or below songs/videos as you play them 36 Personalized playlists or mixes in For You/Made For You tabs Typing in key words for music that might interest you in the Search bar 32 Curated playlists/radio stations 30 Saying key words for music that you might be interested in when asking your smart speaker to play music 25 Charts 16 The genre of their music 50% Inspiration They offer something 'different' or unique compared to other artists 28% Their 'image' or style- for example, how they dress or brands that they use 22% Thinking about an artist whose Social media presence 22% music you have not listened to I tend to like other acts that are similar 20% before; besides the music itself, They are family friendly, or make 'clean' music 20% which of the following would be They have similar views on social issues 20% very important in inspiring you They are an independent artist, who mostly self produces their music 19% to give them a listen? Who they collaborate or tour with 18% They are raw, edgier, 'push the envelope' or more explicit in their artistic expression 17% Other artists, celebrities, or people I respect are fans of them 17% Featured in a sponsored social media post 15% They are local to where I live 15% Seeing them on a sales chart, e.g. Billboard charts 15% They have similar political views to me 13% They are signed to a major record label 12% What country they are from 12%.
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