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MEDIA KIT SIEGESSÄULE 2021 L-MAG LGBTI*SIEGESSÄULE Kompass SIEGESSÄULE Gay Guide Online Events 1 Deutschland € 4,90 | Österreich € 5,60 | Schweiz CHF 6,50 | Luxemburg € 5,60 www.L-mag.de | September/Oktober 2020 Das Magazin für Lesben BLACK DYKES MATTER LGBT-Community SIEGESSAUWE ARE QUEER LEBERLIN und Rassismus-Debatte LIEBE IN ZEITEN VON CORONA Paare trotzen der Krise OKTOBER 2020 • SIEGESSAEULE.DE SO SICHTBAR WAR S Dyke-March- Fotos aus 8 Städten Enfant terrible des Deutschpop: Max Goldt im SCHNAUZE VOLL Jahr 1980 Zu Hause in der Subkultur: Von Gothic bis Burlesque König der Wörter: Der Schriftsteller und Musiker Max Goldt WIDERSTAND ZWECKLOS? Nein zum Hass: Künstliche Intelligenz, Cyborgs und Gemeinsam gegen Antisemitismus die Vision einer feministischen Zukunft BERLINS MEISTGELESENES STADTMAGAZIN EXPANDED CONTENT IN ENGLISH Cover 05-2020.indd 1 14.08.20 18:49 01 Cover SIS 10-2020.indd 1 21.09.20 17:40 SIEGESSÄULkompassE SPECIAL BRANDEN- QUEER BERLIN: BURG DAS BRANCHENBUCH SOMMER/HERBSTWINTER/FRÜHJAHR 2020 2018 www.siegessaeule-kompass.de MEHR ADRESSEN! ALS 1.000 2 Table of contents About us, our target market 04 Strengths 06 References Print media 08 SIEGESSÄULE 10 L-MAG 12 SIEGESSÄULE Kompass 14 SIEGESSÄULE Gay Guide Online media 16 SDL-Channel 16 Gay-Channel Events 18 CSD – Christopher Street Day Berlin 18 Lesbian and Gay City Festival Berlin 19 Contact 20 Terms and Conditions Corona-Update 2020 - crisis and opportunity! The worldwide pandemic has not failed to leave its mark on the Special Media publishing house and on our city magazine SIEGESSÄULE in particular. In spring 2020, we had to cope with a decline A few examples: in advertising in the event sector among ot- hers, and had problems getting our magazine • Bars, cafes and clubs that were closed created out to the usual 600 locations in Berlin since covered outdoor areas to display and distribute many of them were closed. SIEGESSÄULE. BUT: • The number of L-MAG subscriptions increased here was also a tremendous wave of solidarity, by 5% which shows how deeply rooted our magazi- • Our SIEGESSÄULE donation campaign resulted nes are in the queer scene and how much our in over 200 kEuro in only two months readers and customers care about us. We are very happy to know, now more than ever, how important we are to so many people. 4 YOUR SIEGESSÄULE NEEDS YOU! YOUR SIEGESSÄULE NEEDS YOU! 5 Feedback & Support Seit dem 9. April läuft die Spendenkampagne. Viele Leser*innen from our readers haben per PayPal gespendet und Liebesbotschaften mitgeschickt. Die schönsten und motivierendsten haben wir hier ausgewählt. Danke – wir lieben euch auch! Danke für eure Arbeit. Bitte, Ich hoffe, es reicht und Ist nur eine kleine Hilfe, bleibt da!! Durchhalten! viele machen mit ... aber kommt vom Herzen! Danke Euch und bleibt I need Siegessäule, I need Siegessäule, gesund! Alles Gute FCK CORONA with Vielen Dank für eure FCK CORONA with Spende für die Siegessäule, love und Solidarität für euch! Arbeit und alles Gute love und Solidarität damit ihr auch weiterhin uns erhalten bleibt. Vielen lieben Dank für die wert- Haltet durch! Ihr seid ein Teil Ihr lieben guten Wortakrobaten, ich hoffe, volle und qualitative Arbeit, die des queeren Berlins und leistet die Knete kommt zusammen und ich kann ihr leistet. Ihr seid wichtig für die tolle journalistische Arbeit! noch viele, viele Heftchen aufsammeln und Community. Es ist schön, dass es Nutzt aber auch die staatlichen darin lesen, wenn ich allein in einer Kneipe Hilfsprogramme. Haltet durch, euch gibt, und ich hoffe von gan- ihr seid toll! sitze – was soll ich sonst ohne euch tun? zem Herzen, dass ihr diese Krise Ich hoffe, meine Spende hilft euch . überleben werdet. Ich sende viel Love you, stay Danke für all die schönen Interviews und Love you, stay Liebe und Courage aus Luxemburg. safe + positive die Inspiration im Magazin und vor allem safe + positive den Zwang, auch über meinen Tellerrand Rettet die Unsere SIEGESSÄULE ist ein in Europa einzigar- Bleibt zu schauen, wenn ich in der Siegessäule tiges Medium und Kulturgut, das für viele queere stöber! Merci Fight, SIEGESSÄULE Berliner*innen auch ein ganz persönliches tapfer! Stück ihrer eigenen Emanzipationsgeschichte Spenden via Pay- Liebes Siegessäule-Team. Queenz! Auch uns haben die Auswirkungen der Coro- darstellt. Wir vertreten die queeren Belange Bitte durchhalten, wir na-Krise hart getroffen. Denn die SIEGESSÄULE Berlins, die sonst wenig sichtbar sind, und wol- Pal unter Betreff schaffen es gemeinsam lebt zum größten Teil von den Werbeanzeigen len dies auch weiterhin tun. Liebe! durch die Krise. Ihr leistet im Heft – und nurLots zu einem sehr viel geringerenof LoveSeit 1984 gehört das Magazin zur Berliner Com- „Support SIEGES- Auf die Vielfalt großartige und wichtige Teil von Online-Anzeigen. Diese Werbung für munity, seit Mitte der 90er Jahre ist es jeden SÄULE“, einfach Ihr müsst bleiben Veranstaltungen, Kultur, Gastronomie und Han- Monat kostenlos überall in der Stadt erhältlich. Alles Liebe und eine Arbeit! Schön, del ist wegen der Absagen und Schließungen Die SIEGESSÄULE ist ein journalistisch unab- QR-Code scannen: dass es EUCH gibt! verständlicherweise massiv geschrumpft. Zwar hängiges, aber allein durch Anzeigen finan- kl. Unterstützung sind uns trotz KriseOur etliche donation treue Anzeigen -campaignziertes Heft mit einer for monatlichen SIEGES- Druckauflage Wir schaffen von regulär mindestens 50.000 Heften pro Monat kund*innen erhalten geblieben, wie in diesem Never gonna stop, give Heft zu sehen ist,SÄULE dennoch: weit ranüber die in Hälfte spring und einer 2020 Reichweite – von but geschätzt our 100.000 Damit es euch das gemeinsam! unserer üblichen Einnahmen fehlt. Damit sind Leser*innen. it up, such a dirty mind I Bleibt die SIEGESSÄULEreaders und der dahinter not stehende only donated money, always get it up, for the noch lange gibt Verlag in einer bedrohlichen finanziellen Lage. So könnt ihr uns unterstützen und die they sent us manySIEGESSÄULE words retten: of encou- touch of the younger kind stark! My, my, my, aye-aye, whoa! Danke für alles – die Infos, Um die SIEGESSÄULE zu erhalten, seid ihr, die Toi, toi, toi, dass Ihr gut Beiträge und euer Leser*innen und ragementMenschen der LGBTI*-Com via Paypal.- Direkt per ÜberweisungWe decided auf unser Konto: to M-m-m-my Corona! munity, gefragt! Special Media SDL GmbH, Engagement über all Betreff „Support SIEGESSÄULE”, durch die Krise kommt. Unser Gedankenspiel:print Wenn a alle selection schätzungs- of them in our May die Jahre! Ich bin Fan. IBAN Nummer: DE22 1005 0000 0190 0947 29 Die Siegessäule muss Ihr habt mich jahrelang weise 100.000 SIEGESSÄULE-Leser*innen in bleiben. Sie ist eine Berlin ausnahmsweise2020 dazu issue bereit wären,(pictured). Über PayPal (siehe QR-Code) 1,50 Euro zu bezahlen, könnten wir die Um- Institution in Berlin. kostenfrei begleitet und satzeinbrüche vermutlich auffangen. Mit dem Auf der Spenden-Plattform Startnext: Danke, dass eine kleine Spende ist Spendenziel von 150.000 Euro sowie anderen https://www.startnext.com/your-siegessaeu- Stay Maßnahmen (Kurzarbeit, Förderungen) hoffen le-needs-you (inklusive Kunst-Aktion von es euch gibt!!! das Mindeste ... :-) wir, Berlins queeres Magazin am Leben halten Wolfgang Tillmans u. a.) strong! zu können. 04-05 Spendenkampagne + Paypal.indd 5 20.04.20 18:30 5 Our strengths Established brands Why advertise with Special Media? • Largest LGBTI*1 publisher in Europe • Unique media package for LGBTI* in German-speaking countries • Established print publications • Advertising opportunities at LGBTI* events and LGBTI* online portals • Strongly rooted in the LGBTI* community • Affluent, educated and loyal readership We offer our advertisers a unique, tailor-made package for addressing the LGBTI* target group in German-speaking countries. With us you will find esta- blished print publications and a large selection of online portals, allowing you to reach one of the most interesting special interest target groups without catter loss. Counting 35 years of experience in this field, we are experts in LGBTI* targeted advertising. Our employees are part of the queer community and can thus advise you competently. Many of our clients have been advertising with us successfully for over 10 years. Fotos: Canva 7,4 % LGBTI* in Germany 2,3 According to a Europe-wide study, up to 7.4 % of people in Germany aged 14 and up do not identify as heterosexual. In large cities like Berlin, a much higher percentage can be assumed. Attraktive target group This target group is characterized by an above-average income and education, a high proportion of early adopters and DINKs4, and are keen to shop and travel. Since LGBTI*1 are not found in general advertising within a heterosexual context or only feel addressed to a limited extent, it is worth addressing them with targeted, tailor-made advertising. Our surveys confirm the attractiveness of this target group: L-MAG readers survey 2017: 61% of our readers have German Abitur (high school diploma qualifying for university admission) and 53% have a university degree. SIEGESSÄULE survey 2015: Education level of our readership vs. total population in Germany 74% have Abitur, 60% have a university degree. 76% rely on SIEGESSÄULE for their cultural and nightlife activities, 38% have Abitur University degree stated that purchases have been influenced by the magazine 64% travel twice or more a year, 58% are active in clubs, groups or political 23% 13% parties. Total population Total population 61% 53% 1LGBTI*: Abbreviation for lesbian, gay, bisexual, trans*, intersex L-MAG readers L-MAG readers 2 Sources: EuroPulse study by Dalia Research Berlin in 2016 3 Statistical fluctuation range: +/-1.1 percentage points 74% 60% 4 DINK: Double income no kid DINK: Double Income no Kids SIEGESSÄULE readers SIEGESSÄULE readers 7 What our clients say about us gayParship SchwuZ - Kultur und Veranstaltungs GmbH Komische Oper „SIEGESSÄULE and L-MAG offer us, the num- „Since it was founded, we have been working „SIEGESSÄULE offers the same diversity we ber one gay dating site in Europe, the possibility together with Special Media SDL GmbH very see and experience on our stage every day.
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