MEDIA KIT SIEGESSÄULE 2021 L-MAG LGBTI*SIEGESSÄULE Kompass SIEGESSÄULE Guide Online Events

1 Deutschland € 4,90 | Österreich € 5,60 | Schweiz CHF 6,50 | Luxemburg € 5,60 www.L-mag.de | September/Oktober 2020 Das Magazin für Lesben BLACK DYKES MATTER LGBT-Community SIEGESSAUWE ARE QUEER LEBERLIN und Rassismus-Debatte LIEBE IN ZEITEN VON CORONA Paare trotzen der Krise

OKTOBER 2020 • SIEGESSAEULE.DE SO SICHTBAR WAR S Dyke-March- Fotos aus 8 Städten

Enfant terrible des Deutschpop: Max Goldt im SCHNAUZE VOLL Jahr 1980 Zu Hause in der Subkultur: Von Gothic bis Burlesque König der Wörter: Der Schriftsteller und Musiker Max Goldt WIDERSTAND ZWECKLOS? Nein zum Hass: Künstliche Intelligenz, Cyborgs und Gemeinsam gegen Antisemitismus die Vision einer feministischen Zukunft

BERLINS MEISTGELESENES STADTMAGAZIN EXPANDED CONTENT IN ENGLISH

Cover 05-2020.indd 1 14.08.20 18:49 01 Cover SIS 10-2020.indd 1 21.09.20 17:40

SIEGESSÄULkompassE

SPECIAL BRANDEN- QUEER BERLIN: BURG DAS BRANCHENBUCH SOMMER/HERBSTWINTER/FRÜHJAHR 2020 2018

www.siegessaeule-kompass.de MEHR ADRESSEN! ALS 1.000 2 Table of contents

About us, our target market 04 Strengths 06 References

Print media 08 SIEGESSÄULE 10 L-MAG 12 SIEGESSÄULE Kompass 14 SIEGESSÄULE Gay Guide

Online media 16 SDL-Channel 16 Gay-Channel

Events 18 CSD – Berlin 18 and Gay City Festival Berlin

19 Contact

20 Terms and Conditions Corona-Update 2020 - crisis and opportunity!

The worldwide pandemic has not failed to leave its mark on the Special Media publishing house and on our city magazine SIEGESSÄULE in particular. In spring 2020, we had to cope with a decline A few examples: in advertising in the event sector among ot- hers, and had problems getting our magazine • Bars, cafes and clubs that were closed created out to the usual 600 locations in Berlin since covered outdoor areas to display and distribute many of them were closed. SIEGESSÄULE. BUT: • The number of L-MAG subscriptions increased here was also a tremendous wave of solidarity, by 5% which shows how deeply rooted our magazi- • Our SIEGESSÄULE donation campaign resulted nes are in the queer scene and how much our in over 200 kEuro in only two months readers and customers care about us.

We are very happy to know, now more than ever, how important we are to so many people. 4 YOUR SIEGESSÄULE NEEDS YOU! YOUR SIEGESSÄULE NEEDS YOU! 5 Feedback & Support Seit dem 9. April läuft die Spendenkampagne. Viele Leser*innen from our readers haben per PayPal gespendet und Liebesbotschaften mitgeschickt. Die schönsten und motivierendsten haben wir hier ausgewählt. Danke – wir lieben euch auch!

Danke für eure Arbeit. Bitte, Ich hoffe, es reicht und Ist nur eine kleine Hilfe, bleibt da!! Durchhalten! viele machen mit ... aber kommt vom Herzen! Danke Euch und bleibt I need Siegessäule, I need Siegessäule, gesund! Alles Gute FCK CORONA with Vielen Dank für eure FCK CORONA with Spende für die Siegessäule, love und Solidarität für euch! Arbeit und alles Gute love und Solidarität damit ihr auch weiterhin uns erhalten bleibt. Vielen lieben Dank für die wert- Haltet durch! Ihr seid ein Teil Ihr lieben guten Wortakrobaten, ich hoffe, volle und qualitative Arbeit, die des queeren Berlins und leistet die Knete kommt zusammen und ich kann ihr leistet. Ihr seid wichtig für die tolle journalistische Arbeit! noch viele, viele Heftchen aufsammeln und Community. Es ist schön, dass es Nutzt aber auch die staatlichen darin lesen, wenn ich allein in einer Kneipe Hilfsprogramme. Haltet durch, euch gibt, und ich hoffe von gan- ihr seid toll! sitze – was soll ich sonst ohne euch tun? zem Herzen, dass ihr diese Krise Ich hoffe, meine Spende hilft euch . . . überleben werdet. Ich sende viel Love you, stay Danke für all die schönen Interviews und Love you, stay Liebe und Courage aus Luxemburg. safe + positive die Inspiration im Magazin und vor allem safe + positive den Zwang, auch über meinen Tellerrand Rettet die Unsere SIEGESSÄULE ist ein in Europa einzigar- Bleibt zu schauen, wenn ich in der Siegessäule tiges Medium und Kulturgut, das für viele queere stöber! Merci Fight, SIEGESSÄULE Berliner*innen auch ein ganz persönliches tapfer! Stück ihrer eigenen Emanzipationsgeschichte Spenden via Pay- Liebes Siegessäule-Team. Queenz! Auch uns haben die Auswirkungen der Coro- darstellt. Wir vertreten die queeren Belange Bitte durchhalten, wir na-Krise hart getroffen. Denn die SIEGESSÄULE Berlins, die sonst wenig sichtbar sind, und wol- Pal unter Betreff schaffen es gemeinsam lebt zum größten Teil von den Werbeanzeigen len dies auch weiterhin tun. Liebe! durch die Krise. Ihr leistet im Heft – und nurLots zu einem sehr viel geringerenof LoveSeit 1984 gehört das Magazin zur Berliner Com- „Support SIEGES- Auf die Vielfalt großartige und wichtige Teil von Online-Anzeigen. Diese Werbung für munity, seit Mitte der 90er Jahre ist es jeden SÄULE“, einfach Ihr müsst bleiben Veranstaltungen, Kultur, Gastronomie und Han- Monat kostenlos überall in der Stadt erhältlich. Alles Liebe und eine Arbeit! Schön, del ist wegen der Absagen und Schließungen Die SIEGESSÄULE ist ein journalistisch unab- QR-Code scannen: dass es EUCH gibt! verständlicherweise massiv geschrumpft. Zwar hängiges, aber allein durch Anzeigen finan- kl. Unterstützung sind uns trotz KriseOur etliche donation treue Anzeigen -campaignziertes Heft mit einer for monatlichen SIEGES- Druckauflage Wir schaffen von regulär mindestens 50.000 Heften pro Monat kund*innen erhalten geblieben, wie in diesem Never gonna stop, give Heft zu sehen ist,SÄULE dennoch: weit ranüber die in Hälfte spring und einer 2020 Reichweite – von but geschätzt our 100.000 Damit es euch das gemeinsam! unserer üblichen Einnahmen fehlt. Damit sind Leser*innen. it up, such a dirty mind I Bleibt die SIEGESSÄULEreaders und der dahinter not stehende only donated money, always get it up, for the noch lange gibt Verlag in einer bedrohlichen finanziellen Lage. So könnt ihr uns unterstützen und die they sent us manySIEGESSÄULE words retten: of encou- touch of the younger kind stark! My, my, my, aye-aye, whoa! Danke für alles – die Infos, Um die SIEGESSÄULE zu erhalten, seid ihr, die Toi, toi, toi, dass Ihr gut Beiträge und euer Leser*innen und ragementMenschen der LGBTI*-Com via Paypal.- Direkt per ÜberweisungWe decided auf unser Konto: to M-m-m-my Corona! munity, gefragt! Special Media SDL GmbH, Engagement über all Betreff „Support SIEGESSÄULE”, durch die Krise kommt. Unser Gedankenspiel:print Wenn a alle selection schätzungs- of them in our May die Jahre! Ich bin Fan. IBAN Nummer: DE22 1005 0000 0190 0947 29 Die Siegessäule muss Ihr habt mich jahrelang weise 100.000 SIEGESSÄULE-Leser*innen in bleiben. Sie ist eine Berlin ausnahmsweise2020 dazu issue bereit wären,(pictured). Über PayPal (siehe QR-Code) 1,50 Euro zu bezahlen, könnten wir die Um- Institution in Berlin. kostenfrei begleitet und satzeinbrüche vermutlich auffangen. Mit dem Auf der Spenden-Plattform Startnext: Danke, dass eine kleine Spende ist Spendenziel von 150.000 Euro sowie anderen https://www.startnext.com/your-siegessaeu- Stay Maßnahmen (Kurzarbeit, Förderungen) hoffen le-needs-you (inklusive Kunst-Aktion von es euch gibt!!! das Mindeste ... :-) wir, Berlins queeres Magazin am Leben halten Wolfgang Tillmans u. a.) strong! zu können.

04-05 Spendenkampagne + Paypal.indd 5 20.04.20 18:30 5 Our strengths

Established brands

Why advertise with Special Media? • Largest LGBTI*1 publisher in Europe • Unique media package for LGBTI* in German-speaking countries • Established print publications • Advertising opportunities at LGBTI* events and LGBTI* online portals • Strongly rooted in the LGBTI* community • Affluent, educated and loyal readership

We offer our advertisers a unique, tailor-made package for addressing the LGBTI* target group in German-speaking countries. With us you will find esta- blished print publications and a large selection of online portals, allowing you to reach one of the most interesting special interest target groups without catter loss. Counting 35 years of experience in this field, we are experts in LGBTI* targeted advertising. Our employees are part of the queer community and can thus advise you competently. Many of our clients have been advertising with us successfully for over 10 years. Fotos: Canva 7,4 % LGBTI* in Germany 2,3 According to a Europe-wide study, up to 7.4 % of people in Germany aged 14 and up do not identify as heterosexual. In large cities like Berlin, a much higher percentage can be assumed.

Attraktive target group This target group is characterized by an above-average income and education, a high proportion of early adopters and DINKs4, and are keen to shop and travel. Since LGBTI*1 are not found in general advertising within a heterosexual context or only feel addressed to a limited extent, it is worth addressing them with targeted, tailor-made advertising.

Our surveys confirm the attractiveness of this target group:

L-MAG readers survey 2017: 61% of our readers have German Abitur (high school diploma qualifying for university admission) and 53% have a university degree.

SIEGESSÄULE survey 2015: Education level of our readership vs. total population in Germany 74% have Abitur, 60% have a university degree. 76% rely on SIEGESSÄULE for their cultural and nightlife activities, 38% have Abitur University degree stated that purchases have been influenced by the magazine 64% travel twice or more a year, 58% are active in clubs, groups or political 23% 13% parties. Total population Total population

61% 53%

1LGBTI*: Abbreviation for lesbian, gay, bisexual, trans*, intersex L-MAG readers L-MAG readers 2 Sources: EuroPulse study by Dalia Research Berlin in 2016 3 Statistical fluctuation range: +/-1.1 percentage points 74% 60% 4 DINK: Double income no kid DINK: Double Income no Kids SIEGESSÄULE readers SIEGESSÄULE readers 7 What our clients say about us

gayParship SchwuZ - Kultur und Veranstaltungs GmbH Komische Oper „SIEGESSÄULE and L-MAG offer us, the num- „Since it was founded, we have been working „SIEGESSÄULE offers the same diversity we ber one gay dating site in Europe, the possibility together with Special Media SDL GmbH very see and experience on our stage every day. to support LGBT media and to reach our target successfully. Their publications offer the ideal en- For us, it’s not simply a medium that sells audience without scatter loss.“ vironment to reach out to our queer patronage, us advertising space, but a real partner in Petra Warkentin, Media & Production Manager in print as well as online.” addressing members of the queer community Paul Schulz, Head of Marketing & PR in Berlin who are culturally inclined.“ André Kraft, Head of Communications & Marketing Komische Oper Berlin

Riller & Schnauck – BMW/ MINI Bar jeder Vernunft and Tipi am Kanzleramt Deutsches Symphonie-Orchester Berlin „Having the highest circulation and being the “Our two stages have something to offer for „As a modern sounding horn for our capital best-known medium in the gay community, SIE- everyone‘s taste. Our performance schedules are city with its diverse readership, we’ve valued GESSÄULE has been a good and very competent as diverse and colorful as Berlin itself ... and as SIEGESSÄULE as a competent advertising part- partner for many years. Our experience with our the readers of SIEGESSÄULE. There has always ner for many years. One with whom we are contacts at SIEGEEÄULE has been consistently been a close bond between us and this publisher. able to reach unconventional target groups in positive. Over time, a network has formed, SIEGESSÄULE has been a solid advertising partner the most ideal way.“ from which we as Riller & Schnauck, and MINI for years. In the past few years especially, our Tim Bartholomew, Head of Marketing especially, reap great benefits.“ cooperation has intensified.“ Christian Kallmeyer, Team Leader Doreen Leupelt, Leitung Marketing MINI New car sales Examples of ad placement in our print publications

L-MAG 45 Nivea, Toyota L-MAG 04/20 SIEGESSÄULE 10/20

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LOC_JUN20_PM-DE-HVU-ADVT-190041_A4_D2.indd 1 16/06/20 4:46 PM ViiV Healthcare, gayParship, NETFLIX_FireSaga_210x297 RZ.indd 1 Netflix, SIEGESSÄULE 07/2008.06.20 16:59 Rundfunkchor SIEGESSÄULE 08/20 L-MAG 02/20 SIEGESSÄULE 10/20 9 SIEGESSÄULE informs its readers, on an average 100 pages a month, about the cultural and political highlights in Berlin. 36 years It is written by and for the LGBTI* community on a high market SIEGESSÄULE journalistic level. With SIEGESSÄULE you can reach the presence LGBTI* target group in Berlin better than with any other Advantages1: medium. SIEGESSÄULE has been an established pillar of the community for 36 years and therefore enjoys great trust and • City magazine with highest circulation in Berlin credibility. 66%2 of our readers have been with us for over • Largest LGBTI* city magazine in Europe 6 years. People don’t browse through SIEGESSÄULE, they • Readership with high purchasing power read it. • High editorial quality In addition to advertisements in our media, we offer attrac- • Available at over 600 outlets in Berlin and Potsdam tive advertising opportunities at popular LGBTI* events in Berlin. • Tight bond between readers and magazine • Over 15.000 Facebook fans 1more about SIEGESSÄULE readers on p. 4-5 2 Facts: SIEGESSÄULE readers survey 2015

Frequence: monthly Target group: LGBTI* Language: German (some English) Circulation: 45.000 Distribution: Available for free at over 600 outlets E-Paper: yes (Amazon, Google Play, Apple Store) Total reach per issue: over 120.000 readers

10 AD FORMATS & DEADLINES SIEGESSÄULE Please also see our online options Full page 1/2 p. vertical 1/2 p. horizontal 1/3 p. vertical Cover placement Cover 2/3 3.900 Euro (Inside front/back cover) Cover 4 4.600 Euro (Back cover) Discounts 3 ads or more in 1 year: 10% off 6 ads or more in 1 year: 15% off

Type area: 190x260 Type area: 93x260 Type area: 190x127 Type area: 60x260 Inserts: 75 Euro/1.000 copies Bleed unavailable *Bleed: 210x297 *Bleed: 102x297 *Bleed: 70x297 Supplements (glued): 90 Euro/1.000 copies 3.600 Euro 1.800 Euro 1.800 Euro 1.200 Euro Supplements (not glued): 120 Euro/1.000 copies

1/4 p. horizontal 1/4 page corner 1/3 p. horizontal 1/4 p. vertical Deadlines Issue Ad-closing Material due Publication date* 1/21 08.12.2020 10.12.2020 29.12.2020 2/21 13.01.2021 15.01.2021 28.01.2021 3/21 09.02.2021 11.02.2021 25.02.2021 4/21 09.03.2021 11.03.2021 25.03.2021 5/21 12.04.2021 14.04.2021 29.04.2021 6/21 12.05.2021 14.05.2021 27.05.2021 7/21 14.06.2021 16.06.2021 29.06.2021 8/21 13.07.2021 15.07.2021 28.07.2021 9/21 10.08.2021 12.08.2021 26.08.2021 Type area: 190x83 Type area: 45x260 Type area: 190x61 Type area: 93x127 10/21 08.09.2021 10.09.2021 24.09.2021 *Bleed: 210x96 *Bleed: 55x297 *Bleed: 210x71 Bleed unavailable 11/21 12.10.2021 14.10.2021 28.10.2021 1.200 Euro 900 Euro 900 Euro 900 Euro 12/21 15.11.2021 17.11.2021 29.11.2021 1/22 14.12.2021 16.12.2021 29.12.2021 *Bleed: add 3mm trim on all sides Format: PDF, TIFF, JPG or EPS (with embedded fonts and images) Print method: web-fed offset, colors according to Euro Scale / CMYK Resolution: 300dpi / Screen ruling: 175lpi * publication dates could be subject to change 11 Educated super- L-MAG women

Advantages: • The only magazine for lesbian women in any German-speaking country • 17 years of market success • Very affluent, educated and loyal readers • Large number of multipliers among the readership • Large online community (over 27.000 followers)

Facts: Target group: Lesbian women Frequency: bimonthly Circulation: 15.000 L-MAG is the only magazine with which you can Distribution: subscription, train station bookstores, and at selected kiosks reach lesbian and bisexual women in German-spea- Price: 4,90 Euro king countries without wastage. In addition to the E-paper: yes (Amazon, Google Play, Apple App Store, Readly) high journalistic quality, L-MAG is anchored in the lesbian and feminist scene like no other magazine. We are present at lesbian events all over the world and take part in congresses on topics like diversity or women in in managerial positions. L-MAG is primarily Education of L-MAG readers read by socially committed women. Among them are many multipliers from the areas of politics, NGOs and Abitur University diploma entertainment. 2 2 22,4% 9,3% 1L-MAG readers survey 2017 2Sources: EuroPulse study by Dalia Research Berlin 2016 Female population in German-speaking countries Female population in German-speaking countries

61%1 53%1 L-MAG readers L-MAG readers 12 AD FORMATS & DEADLINES L-MAG

Full page 1/2 p. vertical 1/2 horizontal 1/3 vertical Cover placement U2/U3 2.415 Euro U4 2.625 Euro

Discounts 3 ads or more in 1 year: 10% off 6 ads or more in 1 year: 15% off

Inserts: 90 Euro/1.000 copies Supplements (glued): 100 Euro/1.000 copies Type area: 185x255 Type area: 90x255 Type area: 185x125 Type area: 58x255 Supplements (not glued): 120 Euro/1.000 copies Bleed: 210x280 Bleed: 100x280 Bleed: 210x138 Bleed: 68x280 2.100 Euro 1.150 Euro 1.150 Euro 800 Euro Deadlines Issue Ad-closing Material due On sale* 1/3 p. horizontal 1/4 p. vertical 1/4 horizontal 1/4 corner 1/21 25.11.2020 30.11.2020 18.12.2020 2/21 04.02.2021 10.02.2021 26.02.2021 3/21 07.04.2021 14.04.2021 30.04.2021 4/21 02.06.2021 09.06.2021 25.06.2021 5/21 04.08.2021 11.08.2021 27.08.2021 6/21 06.10.2021 13.10.2021 29.10.2021 1/22 24.11.2021 01.12.2021 17.12.2021

Fakten: Type area: 185x82 Type area: 42,5x255 Type area: 185x60 Type area: 90x125 Circulation: 15.000 Bleed: 210x97 Bleed: 52,5x280 Bleed: 210x75 Price: 4,90 Euro 800 Euro 600 Euro 600 Euro 600 Euro Distribution: bimonthly through subscription and kiosks

*Bleed: add 3mm trim on all sides * On sale dates could be subject to change Format: PDF, TIFF, JPG or EPS (with embedded fonts and images) Print method: web-fed offset, colors according to Euro Scale / CMYK Resolution: 300dpi / Screen ruling: 175lpi Please also see our online options 13 Over 1000 addresses SIEGESSÄULE Kompass

Advantages: • Only LGBTI* business directory in Berlin • Long life span advertising medium (published semi-annually) • Target group with high purchasing power • Attractive advertising options in print and online • Credibility and high quality due to its 20 years on the market

Facts: Target group: LGBTI* in Berlin Language: German Frequency: bi-annually Circulation: 50.000/year Distribution: available for free at over 450 outlets in Berlin E-Paper: yes

SIEGESSÄULE Kompass is Berlin‘s only business directory for the LGBTI* community. Encompassing more than 1000 addresses on around 200 pages it serves as an established and reliable reference for competent service providers, who explicitly position themselves as LGBTI*-friendly. In addition, SIEGESSÄULE Kompass also offers an editorial section with articles on current trends, company presentations and recom- mendations for going out and exploring the city. The attrac- tive advertising possibilities in SIEGESSÄULE Kompass include print ads, business listings, PR texts and online listings. 14 AD FORMATS & DEADLINES SIEGESSÄULE Kompass

Full page 1/2 page 4/9 page 1/3 page Cover placement* Cover 2/3 (inside front/back cover) 1.550 Euro Cover 4 (Back cover) 1.730 Euro

Listing Company information approx. 250 characters 95 Euro Book an ad and get the business listing free of charge!

Special ad format: PR-Presentation An interview including a photo session puts Type area: 133x179 Type area: 133x90 Type area: 88x118 Type area: 43x179 your company in the spotlight! Bleed: 148x255 For bookings starting at 1/2 page or larger, 1.410 Euro 770 Euro 730 Euro 570 Euro 25 % surcharge.

1/3 page 2/9 page 1/9 page 1/18 page Discounts 10% discount if you book both Kompass issues in one year

Deadlines Issue Ad-closing Material due Publication date** 1/21 23.04.21 28.04.21 25.05.21 2/21 22.10.21 27.10.21 22.11.21

** publication dates could be subject to change horizontal: 133x57 vertical: 43x118 horizontal: 88x25 43x25 corner: 88x89,5 horizontal: 88x57 vertical: 43x57 570 Euro 395 Euro 230 Euro 160 Euro

*Bleed: add 3mm trim on all sides Format: PDF, TIFF, JPG or EPS (with embedded fonts and images) Please also see our Print method: web-fed offset, colors according to Euro Scale / CMYK online options Resolution: 300dpi / Screen ruling: 175lpi 15 Only LGBTI* SIEGESSÄULE Gay Guide Tourist Map Advantages: • Berlin‘s only LGBTI* tourist map • Target group with high purchasing power • Attractive advertising possibilities via ads and listings • Displayed at many hotels of the pink pillow Berlin Collection, the gay friendly hotel association of Berlin

Facts: Frequency: 3 times a year Target group: LGBTI* Berlin visitors Language: English Print run: 90,000 per year Distribution: Freely available at over 300 locations in Berlin, at tourist and gay/lesbian hotspots, as well as over 50 pink pillow hotels As a city guide the SIEGESSÄULE Gay Guide provides an ideal overview of queer Berlin. In ad- dition to a comprehensive city map and the BVG (public transport) map, it contains information about community and cultural events in the city. The attractive advertising options in SIEGESSÄULE Gay Guide include print ads and listings.

16 AD FORMATS & DEADLINES SIEGESSÄULE Gay Guide Please also see our online options U4 1/1 page 2/3 page 1/2 p. horizontal Discounts 30% discount if you book all 3 issues for the year

Listing Extended location info, approx. 120 characters: 80 Euro

Book an ad and get your extended listing free of charge!

Deadlines Issue Ad-closing Material due Publication date** Bleed: 88x213 Type area: 75x201 Type area: 75x132 Type area: 75x98 1/21 26.02.21 02.03.21 26.03.21 1.700 Euro 1.400 Euro 915 Euro 700 Euro 2/21 25.06.21 30.06.21 16.07.21 3/21 27.09.21 29.09.21 29.10.21

** publication dates could be subject to change 1/3 p. horizontal 1/6 p. vertical 1/6 p. horizontal 1/12 page

Type area: 75x65 Type area: 36x65 Type area: 75x30 Type area: 36x30 495 Euro 290 Euro 290 Euro 150 Euro

*Bleed: add 3mm trim on all sides Format: PDF, TIFF, JPG or EPS (with embedded fonts and images) Print method: web-fed offset, colors according to Euro Scale / CMYK Resolution: 300dpi / Screen ruling: 175lpi 17 150 million impressions ONLINE ADVERTISING per month

SDL-Channel siegessaeule.de siegessae ule-kompass.de L-mag.de Gay-Channel Gay Channel • Largest German-language LGBTI* online advertising network in cooperation with Netzdenker Over 30 German-language • 150 million impressions per month websites and apps • 3 million visits per month • Very affluent, educated and loyal users • Target group: LGBTI* in German-speaking countries • Advertising opportunities: Banners and advertorials on websites and apps, ads in newsletters, social media

18 Online banner rates and sizes Leaderboard 15 Euro1 728x90 px / 728x180 px (XXL) Ask for our detailed online media kit! Skyscraper 15 Euro1 120x160 px / 160x600 px We will be happy to assist you. Medium Rectangle 18 Euro1 300x350 px / 300x120 px

Mobile format 15 Euro1 SDL-Channel SDL Channel 320 x 50 px • Three LGBTI* online platforms with Ad Bundle 10 Euro1 a total of 500,000 impressions per month Leaderboard + medium rectangle siegessaeule.de + skyscraper + mobile format • 150.000 visits per month siegessae ule-kompass.de Online banners will, as far as possible, be displayed • Strongly rooted in the LGBTI* community on desktop and mobile pages, depending on the format. L-mag.de • Exceptionally high response and click rates for campaigns tailored to the LGBTI* Advertorial 800 Euro2 Teaser + microsite target group • Integrated online advertorials Banner specs: 72 dpi, max. 40KB, GIF, PNF, JPG • Very affluent, educated and loyal users 1 • Siegessaeule.de has been successful in the Price per 1000 impressions (CPM) 2 Price per 4 weeks online sector for over 20 years • Advertising opportunities: Banners and advertorials, ads in newsletters, online listings Coming in 2020 completely new internet presence of SIEGESSÄULE.de 19 Events

Christopher-Street-Day (CSD) / Berlin Pride Lesbian and Gay City Festival Target group: LGBTI*, Berliners, tourists Target group: LGBTI*, Berliners, tourists Frequency: once a year, every 4th Saturday of July Frequency: once a year, every 3rd weekend of July- Visitors: up to 500.000 (weekend before Pride) Visitors: up to 500.000

CSD or Berlin Pride is one of Berlin‘s largest LGBTI* events of the The Lesbian-Gay City Festival is the world‘s largest LGBTI* street year and the highlight of Prideweek. At the big from festival and unique in its diverse representation of groups, asso- Kurfürstendamm across Nollendorfplatz (Berlin’s queer hub), past ciations, companies and visitors. Community projects and queer the victory column all the way up to Brandenburg Gate, hundreds businesses as well as LGBTI*-friendly companies present them- of thousands of people march and stand up for equality and an selves to the public at over 400 booths. open and diverse society. There are five stages presenting numerous top-notch perfor- This is the ideal environment to introduce your business to the com- mances as well as entertaining and informative political discus- munity and to present your company‘s open and diverse corporate sions on both days of the event. Whether with your own booth, culture to the public. Whether you want your own pride float or ad- flyers, banner advertising or some other customized presence, vertising presence around the stage of the closing program - there the festival offers numerous possibilities for a successful company are plenty of opportunities. presentation. Fotos: Brigitte Dummer, Emmanuele Contini Contact

Gudrun Fertig Michael Scheitle Matthias Reetz 030 - 23 55 39-34 030 - 23 55 39-24 030 - 23 55 39-16 [email protected] [email protected] [email protected] (General manager)

Holger Melzow Marius Baumgärtel Lea Naroska 030 - 44 22 105 030 - 23 55 39-12 030 - 23 55 39-17 [email protected] [email protected] [email protected]

Cancellation policy: Terms of Payment: Ads may be cancelled free of charge until two weeks before the ad deadline. Invoicing takes place per the first day of sale. Payment for ad invoices is due Thereafter, 50% of the price agreed upon will be due upon cancellation. If the immediately in its entirety. ad deadline has been reached, the full price will be invoiced. Upon cancellation, Our banking information: discounts will be adjusted to reflect the actual amount booked; we reserve the Berliner Sparkasse right to demand payment for any outstanding invoices for ads that have already IBAN: DE 22 1005 0000 0190 0947 99 been printed. BIC: BELADEBEXXX Terms and conditions

1. Materials for an Advertisement must be provided no later than any viruses and no Advertisement will cause an adverse effect on the impressions booked by the Advertiser, SDL shall continue to serve date(s). If the alternative date(s) is not accepted, the original booking the deadline specified in the appropriate rate card and, for Advertise- operation of the Website(s). the Advertisements after the end of the campaign period until the will be cancelled and the Advertiser shall be entitled to a full refund if ments on the Websites, in accordance with the Website technical number of booked impressions is reached. the Advertiser has paid in advance for the Advertisement. This shall be specification 4. Where the Advertiser is an advertising agency or media buyer, 7. In the event advertising copy is received after midday on the the Advertiser‘s sole remedy for failure to publish the advertisement. the Advertiser guarantees that it is authorised by the advertiser of day before an Advertisement is due to be published, the number of 2. SDL may, without any responsibility to the Advertiser, reject, cancel a product or service to place the Advertisement with SDL and the impressions booked will be reduced on a pro rata basis for every 10. If the Advertisement as published by SDL contains a substantial or require any Advertisement to be amended that it considers unsuita- Advertiser will compensate SDL for any claim made by such advertiser 24 hours that the copy for the Advertisement is supplied after this error solely due to a mistake on SDL‘s part, SDL shall, on request, ble or contrary to these Terms and remove, not print, suspend or against SDL deadline. For example, if copy is provided 2 days late for a campaign re-publish the Advertisement at no additional cost to the Advertiser. change the position of any such Advertisement. that is due to serve 100,000 banners in a 10-day period, the number SDL shall not be responsible for repetition of errors and it is the Payment of impressions will be reduced by 20,000. There will be no reduction Advertiser‘s responsibility to inform SDL of any errors and provide any 3. The Advertiser guarantees to SDL that: 5. All Advertisements are accepted on the basis that they will be paid in the fee payable. necessary assistance to SDL to prevent a repeat of the error. - any information supplied in connection with the Advertisement is for at the applicable rates set out in the applicable rate card on the accurate, complete, true and not misleading; date of publication. Any changes to the rates will take effect immedia- Liability Liability of the Advertiser - it has obtained the consent of any living person whose name or tely. However, any changes to the applicable rates will not apply to any 8. SDL accepts no responsibility for any interruption or delay the 11. The Advertiser will fully reimburse SDL for all claims, losses or image (in whole or in part) is contained in any Advertisement; orders made prior to the date of such change. The payments will be Advertiser experiences in delivering any Advertisement copy to expenses arising as a result of any breach or failure to perform of any - the Advertisements are legal, decent, honest and truthful, are not made on the basis of our terms of payments and cancellation SDL or any loss or damage to any Advertisement copy or any other of these Terms and/or the use or publication of the Advertisement by contrary to the provisions of any applicable law, regulation or code of policy, as published in the applicable rate card. materials. The Advertiser guarantees that it has retained sufficient SDL in accordance with these Terms. practice and do not infringe the rights of any person (including any quality and quantity of all materials supplied to SDL as specified in person‘s intellectual property rights); Online Advertisements the applicable rate card. Rights 6. SDL cannot guarantee the number of impressions. In the event the 9. If a booked Advertisement is not published at all solely due to a 12. SDL owns the copyright in all Advertisements written or designed - all Advertisements submitted for publication online will be free of number of impressions during the campaign period is less than the mistake on SDL‘s part, SDL will try to offer an alternative publication by it or on its behalf. 22 Special Media SDL GmbH Ritterstraße 3 10969 Berlin Tel.: 030 - 23 55 39 0 Fax.: 030 - 23 55 39 19 [email protected]

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