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PRIDE Guide Advertising Parade Registration Festival Vendor Registration Food Vendor Registration Sponsorship Opportunities

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PRIDE Guide Advertising Parade Registration Festival Vendor Registration Food Vendor Registration Sponsorship Opportunities THE LARGEST PRIDE CELEBRATION IN UPSTATE NEW YORK! Capital PRIDE Parade and Festival: Sunday, June 11, 2017 COMPLETE 2017 REGISTRATION PACKET PRIDE Guide Advertising Parade Registration Festival Vendor Registration Food Vendor Registration Sponsorship Opportunities Capital PRIDE 2017 is produced by the Pride Center of the Capital Region Capital PRIDE Parade steps off at NOON _________________ Capital PRIDE Festival opens at nOON Capital PRIDE 2016 Stats Pride Week 2016 Capital Pride Week Attendance 35,000+ Total Capital Pride FESTIVAL Attendance 30,000+ Total Capital Pride PARADE Participation 60+ Businesses/organizations Capital Pride PARADE Attendance Total 5000+ spectators Total Capital Pride FESTIVAL Registrations 98 Businesses/Organizations Total Capital Pride Sponsor Participation 45 Businesses Total Year-to-Year Comparison of Data Year Vendor Registration Parade Registration Total Participant Attendance 2016 98 62 35,000 2015 97 55 32,000 2014 95 50 30,000 2013 84 55 20,000 2012 77 53 14,000 2011 75 50 13,000 2010 78 44 10,000 4 NOW IS THE TIME TO REGISTER TO BE A PART OF CAPITAL PRIDE 2017 Capital PRIDE features the area’s most vibrant Parade and one of it’s biggest Festivals! Every year, tens of thousands come out to march, celebrate, dance, and be a part of something important and affirming. This is an opportunity to show your support for the Capital Region’s LGBTQ community. There are several ways to participate: Sponsor the entire event Advertise in the PRIDE Guide Participate in the Capital PRIDE Parade Be a vendor at the Capital PRIDE Festival Please carefully review all of the information included in this packet, it will answer most questions you may have. All vendors and parade participants are required to read, sign, and return the policies and procedures on the back of the registration forms. An additional copy is provided on the back of the each section’s information sheet, please keep these pages on hand and read them carefully before the celebration. IMPORTANT DEADLINES: PRIDE GUIDE ADS MUST BE RECEIVED BY FRIDAY, MARCH 31, 2017 REGISTRATIONS MUST BE RECEIVED BY WEDNESDAY, MAY 31, 2017 NOTE: Anyone found in violation of the rules described in this packet, any city, county, state or federal law, or the Pride Center’s vision or mission, will be asked to leave immediately. We encourage all exhibitors to participate in a manner that reflects the diversity of our community. This includes appropriateness for all age, ethnic, economic and racial groups as well as all individuals’ personal gender and sexual identity and expression. Good taste and good fun for everyone are the order of the day. 2017 PRIDE Guide Show your support for the Pride Center and the Lesbian, Gay, Bisexual, Transgender, Queer and Ally community in the Capital Region and surrounding areas, while advertising your business, service or organization to over 6,000 readers in print and online. Benefits and Reach: Thousands of readers keep the PRIDE Guide as a souvenir of Capital PRIDE and re-read it throughout PRIDE Week and the entire year. Attendees take special note and remember ads with messages of support, celebration, unity, etc. By associating your message with Capital PRIDE you directly link with the core identities of this important demographic. The PRIDE Guide is a conversation piece- attendees notice and share with their friends ads that pique their interest because they are associated with PRIDE. PRIDE Guides are kept as commemorative souvenirs - your ad will be seen and message remembered beyond the celebration. The PRIDE Guide is printed and distributed to hundreds of local businesses and published online. The PRIDE Guide online receives tens of thousands of impressions year round and provides for fully functional direct links and other interactive reader engagement. Page Size Dimensions Price Full Page (vertical only) 7” wide x 10” tall $650 Half Page (horizontal only) 7” wide x 5” tall $400 Quarter Page (vertical only) 3.5” wide x 5” tall $200 Eighth Page (horizontal only) 3.5” wide x 2.5” tall $125 *Color Charge CMYK color values only $50 additional per ad ALL PRIDE GUIDE ADS AND CONTRACTS ARE DUE BY FRIDAY, MARCH 31! Production Requirements: All ads should be submitted as an electronic file. PDF or JPEG formats only. All files must be PC compatible. Make sure that all fonts are embedded in PDF files. Image resolution must be 300 dpi. All ads must be submitted in CMYK format and use 100% black – this includes all components and/or layers within the ad. Design fees for ads that are not print ready will be set at $50/hour. For more information contact please email [email protected] All ads should be emailed to [email protected] (Include “2017 PRIDE Guide Ad” in the subject line) CAPITAL PRIDE PRIDE Guide Advertising Published early May, 2017 Advertising Contract PRINT DEADLINE: MARCH 31, 2017 FILL OUT THIS FORM COMPLETELY Page Size Dimensions Price Full Page (vertical only) 7” wide x 10” tall $650 Half Page (horizontal only) 7” wide x 5” tall $400 Quarter Page (vertical only) 3.5” wide x 5” tall $200 Eighth Page (horizontal only) 3.5” wide x 2.5” tall $125 *Color Charge CMYK color values only $50 additional per ad ALL PRIDE GUIDE ADS and CONTRACTS ARE DUE BY MARCH 31, 2017 Business/Organization/Group Name: Contact Name (First, Last): Address: City: State: Zip: Phone: (work) (home) (cell) Email Address: Send payment, registration and Total Amount Due: signed policy & procedures form to: Check Credit Card Pride Center of the Capital Region Credit Card #: 332 Hudson Ave., Albany, NY 12210 ATTN: Capital PRIDE. Exp Date: CV #: Email your ad to [email protected] (include “2017 PRIDE Guide Ad” in the subject line) CAPITAL PRIDE PARADE SUNDAY June 11, 2017 **10AM Check-In** Parade Steps Off at Noon Keep a copy of this sheet it will answer most questions you may have as the parade approaches. *REGISTRATIONS MUST BE RECEIVED BY WEDNESDAY, MAY 31, 2017 **NO ENTRIES WILL BE ALLOWED ON THE DAY OF THE PARADE! • The Capital PRIDE Parade will be held on Sunday June 11, 2107 (there is no rain date and there will be no refunds) • A completed registration form and payment must be received by May 31st for each entry. • Parade Check in starts at 10:00 AM • Parade Check in ends at 11:00 AM • Check in location and procedures will be sent with your confirmation letter. • The parade line-up is determined in advance. • Your registration number and location will be given to you when you check in. • All parade entrants must march in their assigned spot and are not to “buddy up” with groups as- signed elsewhere in the line-up. • All parade entrants are expected to follow all instructions given by the Parade Marshals, Parade Chairperson, and Pride Center Staff. • For ideas on how to make your parade entry extra fabulous visit: www.pinterest.com/capital- PRIDE518 ***Capital PRIDE Parade REGISTRATION FEES*** Float (each): $300 Vehicle Entry (each): $225 Motorcycles (each): $50 Walking Entry (group)): $100 Non-Profit Organizations (must show proof of non- profit status): $25 Registration Checklist: 1. Include check, money order, or credit card. Make check or money order payable to the "Pride Center of the Capital Region". A $25 service fee will be charged for all returned checks. 2. Fill out the registration form COMPLETELY. 3. Sign and return the policies and procedures. 4. Submit a thorough description of your parade entry, including details about any music you will be playing, and theme you may be planning, as best you know it. **The Capital PRIDE 2017 Parade Registration Form is at the back of this packet. Capital PRIDE 2017 is produced by the Pride Center of the Capital Region CAPITAL PRIDE PARADE Sunday, June 11, 2017 Parade Steps Off at Noon FILL OUT THIS FORM COMPLETELY REGISTRATION FORM REGISTRATION DEADLINE: MAY 31, 2017 Registrations with any missing information will not be considered complete and may prevent placement in the parade line-up Indicate your entry type* *Non-profit organizations must also indicate entry type, but will be charged a flat rate. Float -Float size (LxWxH): Vehicle Motorcycle Walking Will you be playing music? yes no -If yes, please describe your sound system: (check one regardless of entry type) Entry information: **Please describe your entry, including theme, costumes, giveaways, colors, etc. in as much detail as possible: Business/Organization/Group Name: Contact Name (First, Last): Address: City: State: Zip: Phone: (work) (home) (cell) Email Address: Entrant information: Entrant DAY OF Contact Name (First, Last): DAY OF Phone: (Cell) Non-Profit $25 (flat fee) Float $300 ea. | Vehicle $225 ea. | Motorcycle $50 ea. | Walking Group $100 ea. A SIGNED COPY OF POLICIES & PROCEDURES* AND ALL FEES ARE DUE WITH YOUR REGISTRATION Send payment, registration and Total Amount Due: signed policy &procedures form to: Check / Money Order Credit Card Pride Center of the Capital Region Credit Card #: 332 Hudson Ave., Albany, NY 12210 Payment information: Payment ATTN Capital PRIDE. *Read, Sign and Date reverse Exp Date: CV #: Capital Pride Parade 2017 Policies and Procedures The Pride Center of the Capital Region/City of Albany reserves the right to change the location, dates, hours, or to terminate entirely the operation of the scheduled event, at any time and without prior notice. The Pride Center will make every reasonable attempt to provide advance notice to vendors of any changes or cancellations. General rules for Parade participants: a. No smoking on floats or parade vehicles. b. Riding on top of or outside of vehicles without safety belts or rails is prohibited; no personnel shall be wired or tied on. Rails must be at least '42 in height around trailers if there is no form of safety belt available.
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