CONGLOMERATES AND THE HYBRIDIZATION OF THE K-POP MOVEMENT A socio-linguistic analysis of K-Pop lyrics 1992-2015 Abstract The main questions this study sets out to answer is to what extent large South Korean media conglomerates such as YG Entertainment, JYP Entertainment, and SM Entertainment are involved in shaping the K-Pop movement and how big their influence on the American/Korean hybridization process of the Korean cultural market is, and how this information can be used to analyze the contemporary American cultural transfer debate. Max Dubbeldam (3907015) Master's Thesis, American Studies Program Utrecht University July 1, 2016
[email protected] Word Count: 18,630 Dubbeldam, Max (3907015) - 1 Table of Contents Chapter 1: Introduction, Academic Discussion, Methodology................................................................2 Chapter 2: Data Analysis 1992-2009.....................................................................................................16 Chapter 3: Data Analysis 2010-2015.....................................................................................................30 Chapter 4: Marketing and K-Globalization............................................................................................43 Conclusion and Further Research Opportunities..................................................................................53 Work Cited............................................................................................................................................57 Dubbeldam, Max