Keystone Media Summary

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Keystone Scholars establishes a $100 starter deposit at birth for every baby born to or adopted by a Pennsylvania resident. Pennsylvania is the largest state in the country to implement this type of innovative child savings account program. Earned Media Coverage. Keystone Scholars has received national and regional media coverage since the program opened statewide in 2019. National segments aired on PBS Newshour, CNBC, Upworthy, and NBC Nightly News. Across the state, the Keystone Scholars program has been featured in several TV and print media outlets to include Kidsburgh, WNEP-TV, and the Allentown Morning Call. Upworthy Kidsburgh NBC Nightly News PENNSYLVANIA IS INVESTING STATE PROGRAM GIVES EACH PENNSYLVANIA PROGRAM IN ITS FUTURE BY GIVING CHILD BORN IN PA $100 GIVES NEW PARENTS CASH FOR EVERY NEWBORN A $100 TOWARDS COLLEGE KIDS’ COLLEGE EDUCATION TOWARD COLLEGE The Pennsylvania Treasury is giving A state investment through the The Pennsylvania Treasury is investing each child born or adopted in Keystone Scholars program is helping $100 for every baby born or adopted Pennsylvania $100 to go toward college kids grab hold of a brighter future. after December 31, 2018 to be used or post-secondary education. for the child’s future higher education expenses. Keystone Scholars Institutional Outreach. In order to reach the greatest number of eligible families, Treasury connects directly to statewide, regional and local organizations including healthcare systems, daycare and social service organizations, new and expectant parent groups, and state and local government agencies. There has been significant interest from health systems and other community service organizations to help spread the word on Keystone Scholars including social media posts. pa529.com/keystone | 800-440-4000 The Keystone Scholars program is administered by Pennsylvania Treasury..

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