Response to Administrative Inquiry – City's Purchase of Ads in Print Media
Prepared by: Strategic Communications Division, June 27, 2012 Purchases shown by Cluster/Division 2010-2012
The Toronto Sun was awarded the contract for Statutory Advertising in 2010
2010 through 2012
City Clerk (includes Elections, Protocol)
Toronto Sun National Post Metro Metroland: Parkdale Liberty Metroland: Villager/Annex Metroland: City Centre Mirror Metroland: East York Mirror Metroland: Beaches Mirror Metroland: York Guardian Metroland: Scarborough Mirror Metroland: Etobicoke Guardian Metroland: North York Mirror
Strategic and Corporate Policy
Toronto Star Toronto Sun Metro Metroland: Beaches Mirror Metroland: City Centre Mirror Metroland: East York Mirror Metroland: Etobicoke Guardian Metroland: North York Mirror Metroland: Parkdale Villager Metroland: Scarborough Mirror Metroland: Villager Annex Metroland: York Guardian Corriere Canadese (Italian) El Popular (Spanish) Korea Times Daily (Korean) L'Express (French) Philippine Reporter (Tagalog) Russian Canadian Info (Russian) Senthamarai (Tamil) Shahrvand (Farsi) Sing Tao (Chinese) Sol Portuguese (Sol Portuguese) South Asian Voice (Urdu)
1
Response to Administrative Inquiry – City's Purchase of Ads in Print Media
Prepared by: Strategic Communications Division, June 27, 2012 Purchases shown by Cluster/Division 2010-2012
Cluster A:
Economic Development & Culture Includes Business Marketing, Special Events Marketing and Visitor Services Marketing. Excludes Culture Division. Toronto Star City Bites Magazine Toronto Sun City Parent Magazine Metro Contact Toronto 2011/2012 Directory - Board of NOW Trade Korea Times (Korean) Dart International Corriere Canadese (Italian) Das Journal Hamdard Weekly (Punjabi) Design Lines L'Express (French) Diversity Media Ming Pao (Chinese) Design Exchange 2012 Program Sing Tao (Chinese) El Popular Metroland: Beach Mirror ESPACE Sculpture Metroland: City Centre Mirror Excalibur Publications Metroland: East York Mirror EYE Weekly Metroland: Etobicoke Guardian Fugues Metroland: North York Mirror Fuse Magzine Metroland: Scarborough Mirror Gazette Metroland: Parkdale Villager The Grid Metroland: Villager/Annex Hamdard Weekly Metroland: York Guardian Index – Toronto's Gay & Lesbian Business On the Go magazine Directory 20/20 Cdn Manufacturers & Exporters magazine Juxtapoz Magazine Applied Arts Magazine La Presse Art Papers Magazine Le Metropolitan Art Forum International L'express Art News LLC Mass Art guide Artvoice Maisonneuve Magazine Azure Publishing Ming Pao Biotech Insights 2011 MIPIM News Biotechnology Focus Montreal Museum of Fine Arts Border Crossings Multicom Media Services Buffalo News National Gallery of Canada C Magazine New York Village Voice CA Magazine Post City Magazines CANADIAN ART Magazine Post Standard Canadian Biotechnology Industry Guide 2010 Pound Magazine Canadian Biotechnology Industry Guide 2011 ReNew Canada Canadian Biotechnology Industry Guide 2012 Rochester Democrat and Chronicle Canadian Immigrant Magazine RYE-EYE Publishing Certified Mgmt Accountants magazine SCENE Magazine
2
Response to Administrative Inquiry – City's Purchase of Ads in Print Media
Prepared by: Strategic Communications Division, June 27, 2012 Purchases shown by Cluster/Division 2010-2012
Economic Development & Culture Includes Business Marketing, Special Events Marketing and Visitor Services Marketing. Excludes Culture Division. Slate Village Voice Spacing Magazine Visual Arts Nova Scotia Magazine Sway Voir Taste of Life Magazine This Magazine Where Essentials TOnight Where Magazine Toronto Life XTRA Varsity Magazine Vice Magzine
Economic Development & Culture - Museums . Toronto Star Korea Times Daily Globe and Mail Help! We've Got Kids Metroland Newspapers: Ming Pao North York Mirror NOW Magazine Villager/Annex Option Art Etobicoke Guardian Pegasus Publications Inc. City Centre Mirror Sing Tao York Guardian Spacing Magazine Beach Mirror Spafax Canada East York Mirror St.Joseph Media Parkdale Villager Sway Magazine (African Canadian) Scarborough Mirror The Grid Akimbo The Little Paper Attractions Ontario The Varsity U of T newspaper Bookstore Press TO Tonight City Parent Toronto Public Library Excalibur York University paper Toronto Symphony Free Daily Newspaper Inc toronto4kids Kidding Around Communications WholeNote Media Inc.
Employment and Social Services
Toronto Star Toronto Sun
Long Term Care Homes & Services
Daily Commercial News
3
Response to Administrative Inquiry – City's Purchase of Ads in Print Media
Prepared by: Strategic Communications Division, June 27, 2012 Purchases shown by Cluster/Division 2010-2012
Parks Forestry and Recreation
Toronto Star Toronto Sun Metroland: Scarborough Mirror Metroland: Beach Mirror Metroland: North York Mirror Score Golf
Public Health
Toronto Star Akkad (Arab) 24 Hours Ambassador Metro Arab News International (Arab) NOW Canadian City Post (Chinese) Ontario Medical Review Canadian Punjabi Post (Punjabi) Ontario Pharmacists Assos. Caribbean Camera (English) The Grid Correo Canadiense (Spanish) Metroland Newspapers: Corriere Canadese (Italian) York Guardian Divya Bhaskar (Gujarati) Scarborough Mirror Eastern News (Urdu) City Centre Mirror El Popular (Spanish) Villager/Annex Filipiniana News (Tagalog) East York Mirror First Nations Drum (English) Beaches Mirror Ghanian Press Etobicoke Guardian Gujarat Abroad (Gujarati) North York Mirror Gujarati Express (Gujarati) Parkdale Liberty Hindi Times (Hindi) Baker's Journal Immigrant Post (English) Cineplex - Famous Magazine Kanadasky Slovak (Slovak) City Parent Korea Times Daily (Korean) Fabricare Canada L'Express (French) Food in Canada Ming Pao (Chinese) Novine Nigerian Canadian News Pakeeza (Urdu) Nove Ilhas Philippine Reporter (Tagalog) Share (English) Pride News Magazine (English) Sing Tao (Chinese) Punjab Star (Punjabi) Sol Portuguese (Portuguese) Punjabi Post (Punjabi) South Asian Vooice (Urdu) Russian Canadian Info (Russian) Thoi Bao (Vietnamese) Senthamarai (Tamil) Uthayan (Tamil) Shahrvand (Farsi) Vatan News (Gujarati) Ajit Weekly (Punjabi) Wiadomosci (Polish)
4
Response to Administrative Inquiry – City's Purchase of Ads in Print Media
Prepared by: Strategic Communications Division, June 27, 2012 Purchases shown by Cluster/Division 2010-2012
Cluster B:
Animal Services
Toronto Star Metroland: Parkdale Liberty Metro Metroland: Etobicoke Guardian Dog Basics Metroland: Villager/Annex Pets and Animals Magazine Metroland: East York Mirror Today's Parent Magazine Metroland: City Centre Mirror Breed Rescue Directory Metroland: Scarborough Mirror Metroland: North York Mirror Metroland: Beaches Mirror Metroland: York Guardian Metroland: Parkdale Villager
City Planning
Metroland: Villager/Annex Toronto Star Metroland: East York Mirror NOW Metroland: City Centre Mirror Metroland: North York Mirror Metroland: Scarborough Mirror Metroland: York Guardian Metroland: Beaches Mirror Metroland: Parkdale Liberty Metroland: Parkdale Villager Metroland: Etobicoke Guardian
Policy, Planning, Finance & Administration
Toronto Star Metroland: York Guardian Toronto Sun Metroland: North Toronto Town Crier Beach Metro NOW Magazine Bluffs Monitor SNAP: Beaches Liberty Gleaner SNAP: North Toronto Metro The Bulletin Metroland: Beaches Mirror Corriere Canadese (Italian) Metroland: City Centre Mirror El Popular (Spanish) Metroland: East York Mirror Gujarat Abroad (Gujarati) Metroland: Etobicoke Guardian Ming Pao (Chinese) Metroland: North York Mirror Russian Canadian Info (Russian) Metroland: Parkdale Villager Senthamarai (Tamil) Metroland: Scarborough Mirror Sing Tao (Chinese) Metroland: Villager/Annex Sol Portuguese Metroland: York Guardian NOW Metroland: North Toronto Town Crier 24 Hours Taxi News Town Crier: Forest Hill, Leaside
5
Response to Administrative Inquiry – City's Purchase of Ads in Print Media
Prepared by: Strategic Communications Division, June 27, 2012 Purchases shown by Cluster/Division 2010-2012
Solid Waste Management
Toronto Star Metroland: East York Mirror Toronto Sun Metroland: City Centre Mirror Globe and Mail Metroland: Scarborough Mirror Daily Commercial News Metroland: Beaches Mirror Metro Metroland: Parkdale Villager NOW Corriere Canadese (Italian) T.O. Night Correo Canadiense (Spanish) Town Criers El Popular (Spanish) LakeshoreVillagers Ming Pao (Chinese) The Grid Philippine Reporter (Tagalog) Beach Metro Russian Canadian Info (Russian) Kingsway Korner Senthamarai (Tamil) Bluffs Monitor Shahrvand (Farsi) Nove Ilhas Sing Tao (Chinese) Metroland: North York Mirror Sol Portuguese (Portuguese) Metroland: York Guardian South Asian Voice Metroland: Parkdale Liberty Zwiazkowiec Metroland: Etobicoke Guardian Metroland: Villager/Annex
Technical Services
Daily Commercial News
Toronto Environment Office
24 Hours Parkdale Village NOW Magazine Villager/Annex Building Strategies Corriere Canadese (Italian) Canadian Roofing Contractor El Popular (Spanish) Corporate Knights Hindi Times (Hindi) Metro Korea Times Daily (Korean) Metroland Newspapers: Ming Pao (Chinese) Scarborough Mirror Philippine Reporter (Tagalog) North York Mirror Russian Canadian Info (Russian) Etobicoke Guardian Senthamarai (Tamil) East York Mirror Shahrvand (Farsi) Beaches Mirror Sing Tao (Chinese) York Guardian Sol Portuguese (Portuguese) City Centre Moment South Asian Voice (Urdu) Uthayan (Tamil)
6
Response to Administrative Inquiry – City's Purchase of Ads in Print Media
Prepared by: Strategic Communications Division, June 27, 2012 Purchases shown by Cluster/Division 2010-2012
Transportation
Daily Commercial News Russian Canadian Info Corriere Canadese El Popular Ming Pao Sol Portuguese
Transportation – Public Realm
Toronto Star Etobicoke Guardian Toronto Sun East York Mirror Metro Toronto Beach Mirror 24 Hours York Guardian Eye Bloor West/Annex Now City Centre Moment Scarborough Mirror Parkdale Liberty Villager North York Mirror
Toronto Water (includes Stormwater Management)
Toronto Star Bloor West/Annex Toronto Sun City Centre Moment Metro Toronto Parkdale Liberty Villager Daily Commercial News MingPao (Chinese) Scarborough Mirror Thamilar Senthamarai (Tamil) North York Mirror Corriere Canadese (Italian) Etobicoke Guardian Sol Portuguese (Portuguese) East York Mirror El Popular (Spanish) Beach Mirror Russian Canadian Info (Russian) York Guardian
Cluster C:
Financial Planning
Globe and Mail Metroland: North York Mirror National Post Metroland: York Guardian Toronto Sun Metroland: Parkdale Liberty Toronto Star Metroland: Etobicoke Guardian Daily Commercial News Metroland: Villager/Annex Metro Metroland: East York Mirror Corriere Canadese (Italian) Metroland: City Centre Mirror El Popular (Spanish) Metroland: Scarborough Mirror
7
Response to Administrative Inquiry – City's Purchase of Ads in Print Media
Prepared by: Strategic Communications Division, June 27, 2012 Purchases shown by Cluster/Division 2010-2012
Financial Planning
Metroland: Beaches Mirror Senthamarai (Tamil) Metroland: Parkdale Villager Shahrvand (Farsi) Korea Times Daily (Korean) Sing Tao (Chinese) L'Express (French) Sol Portuguese (Portuguese) Philippine Reporter (Tagalog) South Asian Voice (Urdu) Russian Canadian Info (Russian)
Real Estate Services
Toronto Sun
8