How to Justify Your Occupational Medicine Program to Your C-Suites
V WINTER 2020 THE PERIODICALisions OF THE NATIONAL ASSOCIATION OF OCCUPATIONAL HEALTH PROFESSIONALS “The Internal Sell” – How to Justify Your Occupational Medicine Program to Your C-Suites By Randy Van Straten, Vice President, Business & Community Health, Bellin Health he key to justifying an occupational medicine program to your C-Suites is simple. Helping employers with an Toccupational health program is just plain, good business for health systems. How do you go about the tough sell? his starts with working with your own health system as an occupational health employer customer, producing results, and demonstrating bottom-line value directly to the health system; this is called starting in the walls. he next step is to move beyond the walls to your community employers, creating a durable competitive advantage in the market place establishing a market channel continued on page 4 Page 6 Page 8 Page 10 Page 12 Page 28 IME Approaches to Mentorship Occmed Sales Sponsor Services Behavioral Health ['mentôrSHip, and Marketing Highlight: in the Workplace 'mentərSHip] NetHealth Welcoming in 2020 he beginning of a new year is a time of opportunity. It is a time to relect on the past year, celebrate the wins, take stock of losses, and make plans for the future. A new year means new What Is the NAOHP? resolutions. Will you resolve to be healthier, exercise more; NAOHP is that special “niche” most spend less time on your phone, be more present? Is it time for a professionals (both non-clinical and clinical) are looking for. We help ill new job, inally seek that promotion, to retire? the need for education, training, How are you about your occupational health program? Is stafing models, repairing operational your vision 2020? issues, improving infrastructure, and If your organization is like most, considerable time was integrating additional services such as Heather spent, at some point, creating a vision statement focused on urgent care, telemedicine, wellness, Manley the future of the organization and the industry.
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