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Using Green Man Festival As a Case Study
An Investigation to identify how festivals promotional techniques have developed over the years – using Green Man Festival as a case study Victoria Curran BA (hons) Events Management Cardiff Metropolitan University April 2018 i Declaration “I declare that this Dissertation has not already been accepted in substance for any degree and is not concurrently submitted in candidature for any degree. It is the result of my own independent research except where otherwise stated.” Name: Victoria Curran Signed: ii Abstract This research study was carried out in order to explore the different methods of marketing that Green Man Festival utilises, to discover how successful they are, and whether they have changed and developed throughout the years. The study intended to critically review the literature surrounding festivals and festival marketing theories, in order to provide conclusions supported by theory when evaluating the effectiveness of the promotional strategies. It aimed to discover how modern or digital marketing affected Green Man’s promotional techniques, to assess any identified promotional techniques and identify any connections with marketing theory, to investigate how they promote the festival towards their target market, and to finally provide recommendations for futuristic methods of promotion. The dissertation was presented coherently, consisting of five chapters. The first chapter was the introduction, providing a basic insight into the topics involved. The second contains a critical literature review where key themes were identified; the third chapter discussed the methodology used whilst the fourth chapter presents the results that were discovered, providing an analysis and discussion. The final chapter summarises the study, giving recommendations and identifying any limitations of the study. -
Sponsorship Effects on Music Festival Participants
Copenhagen Business School 2014 MSoc.Sc.Service Management MASTER’S THESIS Sponsorship Effects on Music Festival Participants Victor Guedon David Gramm Kristensen February, 5th, 2014 Supervisor Helle Haurum 111 Pages / 267.755 Characters Abstract While worldwide investments in sole sponsorship fees were expected to reach $53.3 billion in 2013, findings from the academic research on sponsorships’ ability to impact customers’ perception of a sponsor are inconsistent; ranging from positive, small or ambiguous effects to negative or no effects at all. Thus, the objective of the current research was to contribute by researching if participation in a music festival, NorthSide 2013, would influence festival participants’ perception of the main sponsor Royal Beer. To do so, the chosen research design was a pre-post event quasi experimental design with independent samples. It was crucial to have both pre and post event measurements of event participants to investigate a potential change. Moreover, the quasi-experimental strategy was deemed relevant since it features the use of a control group to identify the source of an effect. Identified as one of the reasons for the inconsistent academic findings, the aim was to avoid conscious processing of the respondents by eliciting sponsorships or the two entities together, so that answers collected would account for the effects rather than respondents’ opinions about how this sponsorship affected them. In pursuance of this research several practical steps have been undertaken: a thorough literature review, a face-to-face interview of the Royal Beer brand manager, creation of a beer brand personality scale fitted to the Danish setting, a focus group to translate the brand personality facets and most importantly; the design and data collection of three distinct questionnaires that resulted in a total of 950 valid responses. -
Garbage & the Temper Trap Join for Next Winery Series!
Media Release – Thursday July 28 GARBAGE & THE TEMPER TRAP JOIN FOR NEXT WINERY SERIES! With the Preatures, Tash Sultana and Adalita a day on the green has assembled an epic line-up for its next series of winery concerts. Alt-rock pioneers Garbage and Australia’s own multi-platinum chart toppers The Temper Trap will come together as part of their respective national tours for five outdoor events through November/December. The concerts will feature a stellar under-card with special guests The Preatures, Tash Sultana and Adalita. The five band bill kicks off at Victoria’s Rochford Wines on Saturday November 26. These will be the Garbage’s first Australian shows since 2013 and celebrate their acclaimed sixth studio album Strange Little Birds (out now via Liberator Music). To create Strange Little Birds, their first album in four years, Garbage (Shirley Manson, Steve Marker, Duke Erikson and Butch Vig) drew on a variety of influences including the albums they loved growing up. Upon its June release, the album debuted at #9 on the ARIA Album Chart and picked up widespread acclaim: ‘20-plus years after forming, each band member is still fired up to mine new sounds and approaches for inspiration. That willingness to be uncomfortable and look beneath the surface makes Strange Little Birds a rousing success.’ – The A.V. Club ‘The electronic rockers return with a sixth studio album as cool and caustic as their 1995 debut’ – NME ‘Garbage haven’t released an album this immediate, melodically strong and thematically interesting since their self-titled 1995 debut.’ – Mojo In support of the album’s release, Garbage performed a powerful two-song performance on Jimmy Kimmel Live! – watch ‘Empty’ here and ‘Push It’ here. -
Country Star Brantley Gilbert Brings “Let It Ride Tour” to KFC Yum! Center on April 18
Country Star Brantley Gilbert Brings “Let it Ride Tour” to KFC Yum! Center on April 18 Tickets On Sale Friday, February 21 at 10AM Contact: Sandra Kendall Deanna Southerling Marketing Director Marketing /Social Media Specialist (502) 991-1546 (502) 690-9014 Louisville, KY (February 17, 2014) – Brantley Gilbert is kicking off 2014 in high gear with new music and a headline tour that will come to the KFC Yum! Center on Friday, April 18 with special guests Thomas Rhett and Eric Paslay. Tickets will go on sale Friday, February 21 at 10:00 a.m. at the KFC Yum! Center Box Office, all Ticketmaster locations, Ticketmaster.com and by phone at 1-800-745-3000. Brantley Gilbert’s new single "Bottoms Up" recently hit country radio and is the first new music the Georgia native has produced for his loyal BG Nation fans in over four years. The lead single from Brantley's forthcoming album on The Valory Music Co. was made available in late December and quickly shot up the iTunes charts peaking at #1 on the Country Singles Chart and #8 All Genres. Coinciding with the single release, fans were also able to purchase the accompanying video, which was shot in Nashville and flashes from 1930’s vintage to modern day party scenes. Directed by CMA Award-winning Shane Drake, the video has already garnered over 1.2 million views on VEVO. Watch here. The Country rocker will preview additional new material during his 22-city LET IT RIDE TOUR, beginning 3/27 with special guests Thomas Rhett and Eric Paslay. -
Thehard DATA Summer 2015 A.D
FFREE.REE. TheHARD DATA Summer 2015 A.D. EEDCDC LLASAS VEGASVEGAS BASSCONBASSCON & AAMERICANMERICAN GGABBERFESTABBERFEST REPORTSREPORTS NNOIZEOIZE SUPPRESSORSUPPRESSOR INTERVIEWINTERVIEW TTHEHE VISUALVISUAL ARTART OFOF TRAUMA!TRAUMA! DDARKMATTERARKMATTER 1414 YEARYEAR BASHBASH hhttp://theharddata.comttp://theharddata.com HARDSTYLE & HARDCORE TRACK REVIEWS, EVENT CALENDAR1 & MORE! EDITORIAL Contents Tales of Distro... page 3 Last issue’s feature on Los Angeles Hardcore American Gabberfest 2015 Report... page 4 stirred a lot of feelings, good and bad. Th ere were several reasons for hardcore’s comatose period Basscon Wasteland Report...page 5 which were out of the scene’s control. But two DigiTrack Reviews... page 6 factors stood out to me that were in its control, Noize Suppressor Interview... page 8 “elitism” and “moshing.” Th e Visual Art of Trauma... page 9 Some hardcore afi cionados in the 1990’s Q&A w/ CIK, CAP, YOKE1... page 10 would denounce things as “not hardcore enough,” Darkmatter 14 Years... page 12 “soft ,” etc. Th is sort of elitism was 100% anti- thetical to the rave idea that generated hardcore. Event Calendar... page 15 Hardcore and its sub-genres were born from the PHOTO CREDITS rave. Hardcore was made by combining several Cover, pages 5,8,11,12: Joel Bevacqua music scenes and genres. Unfortunately, a few Pages 4, 14, 15: Austin Jimenez hardcore heads forgot (or didn’t know) they came Page 9: Sid Zuber from a tradition of acceptance and unity. Granted, other scenes disrespected hardcore, but two The THD DISTRO TEAM wrongs don’t make a right. It messes up the scene Distro Co-ordinator: D.Bene for everyone and creativity and fun are the fi rst Arcid - Archon - Brandon Adams - Cap - Colby X. -
Preventing Drug-Related Deaths at Music Festivals: Why the "Rave" Act Should Be Amended to Provide an Exception for Harm Reduction Services
Chicago-Kent Law Review Volume 93 Issue 3 Comparative and Cross-Border Issues in Article 12 Bankruptcy and Insolvency Law 9-18-2018 Preventing Drug-Related Deaths at Music Festivals: Why the "Rave" Act Should be Amended to Provide an Exception for Harm Reduction Services Robin Mohr Chicago-Kent College of Law Follow this and additional works at: https://scholarship.kentlaw.iit.edu/cklawreview Part of the Criminal Law Commons, Entertainment, Arts, and Sports Law Commons, Food and Drug Law Commons, and the Legislation Commons Recommended Citation Robin Mohr, Preventing Drug-Related Deaths at Music Festivals: Why the "Rave" Act Should be Amended to Provide an Exception for Harm Reduction Services, 93 Chi.-Kent L. Rev. 943 (2018). Available at: https://scholarship.kentlaw.iit.edu/cklawreview/vol93/iss3/12 This Notes is brought to you for free and open access by Scholarly Commons @ IIT Chicago-Kent College of Law. It has been accepted for inclusion in Chicago-Kent Law Review by an authorized editor of Scholarly Commons @ IIT Chicago-Kent College of Law. For more information, please contact [email protected], [email protected]. PREVENTING DRUG-RELATED DEATHS AT MUSIC FESTIVALS: WHY THE “RAVE” ACT SHOULD BE AMENDED TO PROVIDE AN EXCEPTION FOR HARM REDUCTION SERVICES ROBIN MOHR INTRODUCTION Amid flashing lights and pulsing beats, nearly 100,000 electronic dance music fans attended Electric Zoo on New York’s Randall’s Island in August 2013.1 Unfortunately the party was cut short. Following the deaths of two young fans, the final day of the three-day music festival was can- celed at the request of city authorities.2 In separate incidents, Olivia Ro- tondo, a twenty-year-old University of New Hampshire student, and Jeffrey Russ, a twenty-three-year-old Syracuse University graduate,3 died after collapsing at Electric Zoo with high body temperatures.4 Toxicology results revealed that Ms. -
Amazon Looking to Sell Sports, Music Tickets and Encroach on Ticketmaster 11 August 2017, by Mike Snider, Usa Today
Report: Amazon looking to sell sports, music tickets and encroach on Ticketmaster 11 August 2017, by Mike Snider, Usa Today Live Nation earlier this week reported $2.8 billion in revenue for its second-quarter, which ended June 30. That up 27% over the $2.2 billion in the same period last year. Amazon has several jobs listed online for its Amazon Tickets, including a project manager for "Earth's most customer-centric ticketing company, a place where event-goers can come to find and discover any ticket they might want to buy online." Selling tickets could drive Amazon Prime memberships and bundled merchandise sales, according to the report. Amazon is reportedly in talks with sports and concert venues to sell tickets, a move that could Amazon and Live Nation declined to comment on challenge Ticketmaster's dominance in the the report. business. ©2017 USA Today Amazon, which two years ago began selling tickets Distributed by Tribune Content Agency, LLC. in the U.K., has approached U.S. venue owners about partnering to sell tickets here, too, Reuters reported Thursday, citing four sources knowledgeable about the development. The strategy amounts to a shot across the bow of event heavyweight Live Nation, which owns Ticketmaster and owns or is aligned with 196 U.S. venues, including The Fillmore in San Francisco, the Hollywood Palladium and House of Blues venues. Amazon hopes to take advantage of consumer displeasure in the current state of ticket fees and sports leagues and venue operators' desire for additional competition, Reuters reported. Ticket sales represent a prime business in the U.S. -
ISSUE B SS 2020 Your Personal White Space (Aaaahh Breathing Room...)
ART + CULT ISSUE B SS 2020 your personal white space (aaaahh breathing room...) verbose və:’bəʊs adj. using or expressed in more words than are needed. 2 the_verbose issue b : bipolar spring 2020 the_verbose On the eve of this release, the world was forced to shelter in place. As I clicked “publish” and closed my laptop, little did I know what awaited me in the morning: a global crisis that would soon reveal itself as the harbinger for existential crisis (I know), and social and political movements as businesses and communities simultaneously dismantled to come together. The bipolarity of this fueled the hyper connectivity between physical and digital space which was the core of this second issue back in early 2019 as I set out to map global intersections through art. In a quest to identify the common threads in vastly different mediums, messages, cultures and geographies, we can now reflect on the creative intelligence breeding change and elevating the human spirit in an uncertain and transient world. This second issue, b, represents bipolar. Through travel and serendipitous encounters, I’ve been documenting creativity to build a narrative around the visible confluence of human interaction from polar opposite worlds. wuuuut? The result: a curation of art + culture that collectively guide us out of emotional cues and robotic reactions, adrenaline and apathy lacing swipes and likes, and towards stories inviting us to look beyond the pictures, and respond with questions, and with intention. My interviews get personal in effort to decrease the distance between people and the pages, print or pixel. -
Do Ticketmaster's Exclusive Agreements with Concert Venues Violate Federal Antitrust Law?
Journal of Civil Rights and Economic Development Volume 10 Issue 2 Volume 10, Spring 1995, Issue 2 Article 7 "Not for You"; Only for Ticketmaster: Do Ticketmaster's Exclusive Agreements with Concert Venues Violate Federal Antitrust Law? Matthew K. Finkelstein Colleen Lagan Follow this and additional works at: https://scholarship.law.stjohns.edu/jcred This Note is brought to you for free and open access by the Journals at St. John's Law Scholarship Repository. It has been accepted for inclusion in Journal of Civil Rights and Economic Development by an authorized editor of St. John's Law Scholarship Repository. For more information, please contact [email protected]. "NOT FOR YOU";, ONLY FOR TICKETMASTER: DO TICKETMASTER'S EXCLUSIVE AGREEMENTS WITH CONCERT VENUES VIOLATE FEDERAL ANTITRUST LAW? America's antitrust laws are premised upon the belief that com- petition fosters the best allocation of resources within a given in- dustry.2 Lower prices, higher output, and better product quality that result from vigorous competition 3 are desirable from both so- cial and economic perspectives.4 The inherent conflict in applying antitrust law is that an effi- cient or innovative company may drive competitors out of busi- ness.5 A question then arises as to whether the dominant firm may have violated antitrust law simply because, through effi- 1 PEARL JAm, Not For You, on VrrALOGy (Sony Records 1994). 2 See National Soc'y of Professional Eng'rs v. United States, 435 U.S. 679, 695 (1978). In Professional Eng'rs, the Court stated that "[t]he Sherman Act reflects a legislative judg- ment that ultimately competition will produce lower prices, but better goods and services." Id.; see also Northern Pac. -
Tell Carl Craig Techno Isn't About Raw Fucking Attitude and He'll Tell You to Shut up and Listen
104 TELLdetroit CARLrising carl craig CRAIG TECHNO ISN’T ABOUT RAW FUCKING ATTITUDE AND HE’LL TELL YOU TO SHUT UP AND LISTEN. interview TEMPE NAKISKA The game-changing second generation Detroit producer is one the most influential names in techno and a fierce advocate for his city, from his essential role in founding the Detroit Electronic Music Festival to his latest project, Detroit Love, a touring DJ collective of some of the biggest talents in the field, old school to new. Craig grew up absorbing the odyssey of sounds that formed legendary UK. There he got acquainted with the industrial sonic experiments radio DJ The Electrifying Mojo’s show from 1977 to the mid-80s. of Throbbing Gristle and UK rave music’s singular take on the From Jimi Hendrix to floppy haired soft rocker Peter Frampton, breakbeat – a clinical, on-edge combustion that would heavily Depeche Mode synth pop to Talking Heads new wave, and ruthless influence Craig’s own sound. Returning to the US he started his dancefloor belters from Parliament, Prince and Funkadelic, Mojo own label, Planet E, and unleashed himself on the world. Drawing scratched out notions of genre or ‘black’ and ‘white’ music to serve from jazz, hip hop and world music, he violently shook up what his up pure soul. forebears had started. You want techno? Hear this. Attending his earliest gigs underage, Craig helped his cousin 2016 marks 25 years of Planet E, through which Craig has on lights. It was there, deep in Detroit’s 80s underground, that he cruised to the earth-ends of his influences, via aliases including first-hand witnessed the music of the Belleville Three. -
Ticketmaster Sponsorship 2011
DIGITAL & P RINT SPONSORSHIP OPPORTUNITIES a passion for music • Music elicits a visceral response in all of us • Music reminds us of relationships, good times with friends, a particular point in our lives 73% of young adults would give up food for a day • Music inspires and ignites rather than Music imagination 85% of adults listen to Music for an average of • Music is an expression of identity 3 ½ hours everyday 74% of consumers believe Live Music is the best • Music is immediate gratification form of entertainment Live Music is a Social • Music is both a physical and Experience: 83% prefer to emotional connection go to concerts with friends • Music represents modern diversity – many genres are enjoyed by all, regardless of who or where they are Data Sources: Odyssey – July 2003, Simmons Teens/Adults Fall 2004 Study, RIAA 2003 Consumer Trends Study, MTV Research, Simmons Spring 2004 NCS Adult Full Year Study, Pew Internet & American Life Project 2004, Scarborough 2004, 12 Month Release 2011 sees the dawn of a new era in the live music and entertainment industry... Presenting an opportunity to... attract high spending consumers engage with consumers along their daily journey improve business differentiation and loyalty measure impact on revenue and brand 3 Our TICKETING NETWORK powered by the #3 E-COMMERCE PLATFORM ON THE WEB Top 10 Internet e-retailers rank company 2008 transaction revenue ( $ ) 1 Amazon.com 19,170,000,000 • Over 130M tickets sold in 2009 2 Staples, Inc. 7,700,000,000 • 77% of tickets sold online 3 Ticketmaster / LN 6,769,656,076 4 Dell, Inc. -
Michael A. Einhorn, Ph.D
COMMENTS ON LIVE NATION/TICKETMASTER MERGER By Michael A. Einhorn, Ph.D. The merger is economically efficient for three reasons related to the parties. First, LN and TM will eliminate duplication in administration and staffing, appreciate scale economies in physical resources, and better integrate data mining and information transfer from buyer to promoter and touring agent. On the buyer side, music fans may benefit from one-stop shopping, integrated ticketing and artist merchandising, and “versioning” or promotional pricing that considers a buyer’s online history. Opposing parties have expressed a number of concerns, some subset of which may be covered by American antitrust statutes that now compose the legal framework behind the DOJ’s review of this matter (the Sherman Act, Clayton Act and Federal Trade Commission Act). From their inception, these acts were enacted to protect against competitive harm. Competitive harm necessarily means ultimate harm to the buyer, and not alone to the interests of either a performing artist or another competitor. Opponents of the merger must then be prepared ultimately to present verifiable evidence to the DOJ (and possibly to a U.S. District Court) on why consumers may be worse off under a merger. Behind the ticketing decision, major artists (or their agents) set the prices of concert tickets. As antitrust economist Luke Froeb details, artist managers, concert promoters, performance venues, and ticket agencies take a negotiated percentage from concert revenues or ticket prices, so constituting a “wedge” between buyer price and artist take. Ticket prices have increased substantially in the past decade because more artists rely upon costly mega-tours to bring in income.