February 22, 2013

MEMORANDUM

TO: The Advancement and Communications Committee:

John L. Nau III, Chair Bobbie G. Kilberg, Vice Chair Frank B. Atkinson A. Macdonald Caputo Hunter E. Craig Allison Cryor DiNardo Marvin W. Gilliam Jr. Victoria D. Harker Stephen P. Long, M.D. Helen E. Dragas, Ex Officio Robert S. Kemp, Consulting Member Jeffrey C. Walker, Consulting Member

and

The Remaining Members of the Board:

The Hon. Alan A. Diamonstein Edward D. Miller, M.D. William H. Goodwin Jr. Timothy B. Robertson George Keith Martin Linwood H. Rose Vincent J. Mastracco Jr. Hillary A. Hurd Leonard W. Sandridge Jr.

FROM: Susan G. Harris

RE: Minutes of the Meeting of the Advancement and Communications Committee on Friday, February 22, 2013

The Advancement and Communications Committee of the Board of Visitors of the met, in Open Session, at 10:35 a.m., Friday, February 22, 2013, in the Auditorium of the Harrison Institute/Small ; John L. Nau III, Chair, presided.

Advancement & Communications Committee - February 22, 2013 2.

Present were Frank B. Atkinson, A. Macdonald Caputo, Hunter E. Craig, Ms. Allison Cryor DiNardo, Marvin W. Gilliam Jr., Stephen P. Long, M.D., and Ms. Helen E. Dragas, Rector.

Mr. Robert S. Kemp, Consulting Member, was present.

Present also were The Honorable Alan A. Diamonstein, William H. Goodwin Jr., George Keith Martin, Vincent J. Mastracco Jr., Edward D. Miller, M.D., Timothy B. Robertson, Linwood H. Rose, and Ms. Hillary A. Hurd.

Also present were Ms. Teresa A. Sullivan, John D. Simon, Patrick D. Hogan, Ms. Susan G. Harris, Paul J. Forch, Ms. Susan A. Carkeek, Steven T. DeKosky, M.D., Ms. Donna Price Henry, James L. Hilton, Ms. Patricia M. Lampkin, Ms. Colette Sheehy, Thomas C. Skalak, Robert D. Sweeney, Ms. Nancy A. Rivers, McGregor McCance, Anthony P. de Bruyn, and Ms. Debra D. Rinker.

Tim Hulbert, Ms. Valerie Long, Matthew Cameron, Gary Nimax, and Ms. Cindy Fredrick were in attendance as presenters.

Committee Chair Remarks

Mr. Nau stated that Jeff Walker, Consulting Member and Chair of the Council of Foundations (COF) was unable to be at this meeting. Mr. Walker asked Mr. Nau to pass along that the COF is awaiting the draft of the Strategic Plan and is scheduled to have a day-long meeting in Charlottesville on May 30. Mr. Nau also reported that the development element of the College will be integrated into the College Foundation and the development employees within the College will become College Foundation employees.

Mr. Nau introduced Mr. Timothy Hulbert, President and CEO of the Charlottesville Regional Chamber of Commerce. Mr. Hulbert has been in this position since 2001. The Charlottesville Regional Chamber of Commerce was founded in 1913; Chamber member enterprises employ more than 45,000 men and women in the Greater Charlottesville region today.

Report by Charlottesville Regional Chamber of Commerce

Mr. Hulbert introduced Valerie Long, who is the chair of the Chamber Board this year. She is a partner at Williams Mullen and is also a graduate of the School of Law. Ms. Long thanked the committee for letting them speak today. Ms. Long recognized the immediate past chair of the Chamber, Trish Cluff, an employee of the Health System.

Mr. Hulbert spoke about the long history the Chamber has with the University of Virginia. He spoke of the mission of the Chamber and stated they had never diverted from that mission and never will.

Mr. Hulbert remarked on a personal experience with the Health System and his battle against an aggressive form of lymphoma, which was at stage 4 when first diagnosed. He stated over the last nine

Advancement & Communications Committee - February 22, 2013 3.

years that he has interacted with the Hematology/Oncology departments, he has never had a negative moment. He recognized Dr. Michael Williams and his wonderful staff.

Mr. Hulbert gave a history of the Chamber and the Charlottesville area and provided committee members with a handout that detailed the same information.

Report on

Mr. Nau introduced Matt Cameron, the former Cavalier Daily Editor-in-Chief. The current Editor-in-Chief, Kaz Komolafe, was stranded in due to the weather and unable to attend the committee meeting. Founded in 1890 under the name College Topics, The Cavalier Daily is Virginia‘s oldest collegiate daily and the oldest daily newspaper in Charlottesville. It is entirely student-run with no professional or faculty oversight, and the organization generates all of its operating revenue through advertising and donations. Matt Cameron is a fourth year student studying Political and Social Thought in the distinguished major program. He has served on The Cavalier Daily managing board for two years, first as executive editor from January 2011 through January 2012, and then as editor-in-chief from January 2012 through January 2013.

Mr. Cameron said the mission of The Cavalier Daily is to publish a student newspaper and maintain an online publication as well as to educate and train students at the University of Virginia in the art of daily collegiate journalism. He said The Cavalier Daily is a 501(c)(3) non-profit organization with an annual budget of $250,000. Their print circulation is 10,000 copies Monday through Thursday and their staff size is about 200.

Mr. Cameron provided an organizational structure. The Board of Directors consist of an Editor-in-Chief, Operations Manager, Managing Editor, Executive Editor, and a Chief Financial Officer. The Junior Board includes non-literary editors, library editors, opinion editors, an advertising manager, and a business manager. He noted that they have no faculty advisor or full-time professional staff – all members are volunteers except for the advertising staff.

Mr. Cameron gave a quick overview of the history of The Cavalier Daily before talking about its future direction. He said last year, The Cavalier Daily felt the effects of the economy and saw financial strain and so eliminated its Friday . This year, The Cavalier Daily decided to transition to a digital-first newsmagazine. There will be a daily online production of breaking news, quick coverage, more extensive blogging, and online exclusive content.

Mr. Cameron said when looking at their target demographic – ages 18 to 24 - it was apparent that most do not read a printed newspaper anymore so they shifted their focus to digital platforms. For this reason, The Cavalier Daily will start producing their work more quickly and uploading the news to their website to get their news out

Advancement & Communications Committee - February 22, 2013 4.

faster. He said they are working on an application development that will allow readers to read their news on mobile devices.

The Cavalier Daily will also print two semiweekly newsmagazines on Monday and Thursday which will be in tabloid format and have feature-style content.

He concluded his presentation by mentioning revenue generators, which consist of ads packages, marketing service and donations from alumni and advertising during the summer.

------

Consent Item: University-Related Foundation Representatives

Mr. Sweeney called on Mr. Nimax, the Assistant Vice President and Director of University-Related Foundation Administration, to introduce this consent agenda item. Mr. Nimax stated the Policy on University- Related Foundations specifies that each foundation board include a representative of the Board of Visitors. The Rector makes new appointments and then the Board of Visitors is asked to confirm the list of existing representative annually.

On motion, the committee approved the following resolution and recommended it for full Board approval.

APPROVAL OF THE BOARD OF VISITORS REPRESENTATIVES TO THE GOVERNING BOARDS OF UNIVERSITY-RELATED FOUNDATIONS

RESOLVED, the following persons are ratified or confirmed as representatives of the Board of Visitors to the governing boards of the following University-Related Foundations:

Board of Visitors Foundation Representative Term Ending

Alumni Association of the Allison Cryor DiNardo 06/30/15 University of Virginia

Alumni Board of Trustees J. Davis Hamlin 12/31/16 * of the University of Virginia Endowment Fund

The College Foundation John L. Nau III 12/31/16 *

The University of Virginia‘s Marvin W. Gilliam Jr. 06/30/14 College at Wise Alumni Association

The University of Virginia‘s Marvin W. Gilliam Jr. 06/30/14 College at Wise Foundation

Curry School of Education Linwood H. Rose 12/31/16 *

Advancement & Communications Committee - February 22, 2013 5.

Board of Visitors Foundation Representative Term Ending

Darden School Foundation Lewis F. Payne 12/31/13

Foundation of the State Richard S. Minturn 06/30/14 Arboretum at Blandy Experimental Farm

Healthcare Partners, Inc. Vincent J. Mastracco Jr. 06/30/14

Jefferson Scholars Foundation Hunter E. Craig 06/30/15

Law School Foundation Frank B. Atkinson 12/31/16 *

McIntire School of Commerce Alan A. Diamonstein 6/30/13 Foundation

Medical School Foundation Sam Graham Jr., M.D. 6/30/13

Miller Center Foundation Vacant 6/30/13

Osher Lifelong Learning Gary S. Nimax 6/30/13 Institute (OLLI)

Rare School Karin Wittenborg 12/31/13

School of Architecture George Keith Martin 6/30/15 Foundation

University of Virginia Kenneth M. Humphries 12/31/13 Engineering Foundation

University of Virginia Lewis F. Payne 6/30/15 Foundation

University of Virginia Health Edward D. Miller, M.D. 6/30/15 Foundation

University of Virginia A. Macdonald Caputo 6/30/14 * Investment Management Company

University of Virginia Bobbie G. Kilberg 12/31/16 * Licensing & Ventures Group

University of Virginia Edward D. Miller, M.D. 6/30/15 Physicians Group

Virginia Athletics Foundation Marvin W. Gilliam Jr. 12/31/15 *

Virginia Tax Foundation, Inc. Joseph E. Gibson 12/31/16 *

* Denotes ratification required by the Board of Visitors

------

Consent Item: Transfer of Endowment Fund

Mr. Sweeney said this item was a rather routine item. It calls for the approval of a small amount of endowment ($2,000) to be transferred from the Renner Fund held by the University to the Renner

Advancement & Communications Committee - February 22, 2013 6.

Fund held by the Alumni Association. He said Mr. Chauncey, who created the Boyd E. Renner Naval ROTC Scholarship Fund, would like to consolidate the funds he has provided for this ROTC scholarship instead of continuing with two funds for the same scholarship.

On motion, the committee approved the following resolution and recommended it for full Board approval.

APPROVAL OF TRANSFER OF ENDOWMENT FUND TO THE ALUMNI ASSOCIATION

WHEREAS, Warren F. Chauncey created the Boyd E. Renner Naval ROTC Scholarship Fund as an endowed fund with the Rector and Visitors of the University of Virginia, under agreement dated November 28, 2011; and

WHEREAS, Mr. Chauncey has a gift designation in his estate for the Boyd E. Renner Naval ROTC Scholarship Fund at the Alumni Association; and

WHEREAS, the Renner Fund with the University is minimally funded; and

WHEREAS, Mr. Chauncey has requested that the University Renner Fund be transferred to the Renner Fund at the Alumni Association and administered under the terms of the November 28, 2011 agreement;

RESOLVED, the Board approves transfer of the assets in the Renner Fund held by the University to the Renner Fund held by the Alumni Association.

------

Report on the Office of Engagement

Mr. Sweeney spoke briefly on the history behind the Office of Engagement. It was established in 2006 and it works to create a diverse portfolio of activities to provide meaningful opportunities that appeal to the varied interests of the University‘s alumni, parents, and friends. Engagement activities include programs such as Alumni Education, Cavalier Travels, UVaClubs, UVaFamilies, and the Engagement Community of UVa. Professionals. Cindy Frederick joined the office in 2006 after a 14-year career as the Executive Director with Madison House. During her five years, there has been close to a 500% increase in activities, and currently the office oversees more than 1,400 events a year.

Ms. Frederick mentioned one of society‘s most basic needs – community. She said community is a place where people belong, where they can grow and learn, where they can celebrate success and share in disappointment, and where they can explore what it means to be an active public citizen. The University creates a vibrant community for our students, parents, faculty, and staff, which creates a strong bond and loyalty among our alumni such that they want to continue to be

Advancement & Communications Committee - February 22, 2013 7.

part of this community for a lifetime.

Ms. Frederick said UVA Global Networks is one form of community that connects alumni, parents, and friends to each other and to the University of Virginia. UVA Global Networks is one of the programs of the Office of Engagement that includes the local Clubs, Cavalier Admission Volunteers, and Professional Industry Networks. Together these communities produce an average of 100 events per month all over the world. This program is complemented by Lifetime Learning and Cavalier Travels, and combined they provide a variety of avenues for alumni, parents, and friends to keep connected. She said 20% of the entire University population participates in UVA Global Networks. Sixty percent are alumni and 30% are non-alumni parents and current students.

Ms. Frederick stated that Book Clubs is another excellent program they implemented. She said it is now being replicated by other volunteers throughout the world.

Cavalier Admission Volunteers is another excellent network. Ms. Frederick said they do everything from representing schools at college fairs to putting together receptions for student send-offs. She said our volunteers are key for our success.

Ms. Frederick discussed future strategy. Some items she highlighted are:

1) Develop a gold standard of excellence - strong leadership and succession planning; a calendar of diverse events; and increased annual event attendance. 2) Convert funding model from membership dues to donations. 3) Increase social media presence and improve online communication to drive greater participation in events and donations.

Report by the Senior Vice President For Development and Public Affairs

Mr. Sweeney gave a status report on cash flow. He said the Chronicle of Philanthropy just published an analysis of giving to U.S. Colleges for 2012, finding that cash flow for FY 12 was up 2.3%-- and only 0.2% when adjusted for inflation. Fifty-three percent of the 1,000 colleges surveyed raised at least as much as they did in FY 11, while 47% showed a decrease. He said the University was fortunate to beat that trend, posting an increase of 7.5% in FY 12 compared to FY 11. He said at the November meeting, we saw cash flow drop in the first quarter of FY 13 compared to the previous year, primarily due to several unusual gifts in the first quarter of FY 12 (trusts and bequests) --- a combination that made the second highest first quarter in our history. Consequently, through Sept. 2012 we were down more than 54% from the prior year-to-date.

In the second quarter, through December 31, 2012, philanthropic cash flow stood right at $120 million, making up significant ground

Advancement & Communications Committee - February 22, 2013 8.

but still 14% behind FY 12. The University made up a significant amount of ground in the second quarter of FY 13. Translated to dollars, the University received $89.8 million in the second quarter of FY 13, compared to $73.8 million in the second quarter of FY 12 - an increase of 21.7% quarter-to-quarter.

Mr. Sweeney said overall annual giving through December 31 was $38.3 million, up 13% over the same period in FY 12. Alumni annual giving stood at $16 million - up nearly 22% over last year.

He talked briefly about reunion giving. He said the Society Reunion (50th - Class of 1963) will be on Monday, May 13, 2013 through Wednesday, May 15, 2013. He said Mac Caputo is a member of this class. The June Reunions Weekend is scheduled for Thursday, June 6, 2013 through Sunday, June 9, 2013. Reunion giving dollars to-date equals $26,288,449 - an increase of 2% over this cohort‘s last reunion five years ago (Reunion 2008). Multi-year pledges have increased 714% over last reunion in 2008. Six classes have already reached their dollar goals (Classes of 1968, ‗73, ‗78, ‗83, ‗98, and 2008). He mentioned that John Nau is a member of the class of ‗68 and Marvin Gilliam is a member of the class of ‗78.

Mr. Sweeney reviewed capital campaign progress. He announced that reached $2.9 billion was reached - a significant milestone and one that will provide the momentum the University needs to finish this spring. He said from a gift accounting perspective, we have $100 million to go. Mr. Sweeney said he is aware of a significant number of six- to eight-figure gifts in the process of being booked or documented - these commitments, expected to book in the next 60 days – come to least $65M. They include both outright gifts and bequest components from some of our most distinguished, long-time supporters. He said Gordon Rainey is leaving no stone unturned and he is finding a ground swell of support for reaching the $3 billion goal - a milestone that is held in great regard and with substantial personal pride by many donors who have been household names around this University for a generation.

Mr. Sweeney said we are not only going after the big gifts to close out the campaign, but we are seeking a campaign gift from each and every alumnus, parent, and friend. To date, 44% of our alumni have given at least one gift to the campaign. The goal is to push that number as close to 50% by the close of the campaign.

Mr. Sweeney reviewed the communications plan for the push to $3 billion. He said the strategy involves the following three components:

1) Communications: Will stage a series of communications – print and electronic – that tell the story of the Campaign, the importance of everyone giving, and ways people can give. The messages will target alumni who have not yet given in this Campaign. He will be announcing the $2.9 billion mark via

Advancement & Communications Committee - February 22, 2013 9.

Facebook and Twitter and a personal message from Gordon Rainey to all alumni will be issued.

2) Gift Officers: Prospect Development will generate lists to be shared with gift officers with specific instructions for one- to-one solicitations with donors close to a giving threshold in the current campaign; prospects with an open solicitation started during the current campaign; prospects who have been visited three or more times during the current campaign but have not made a gift to the campaign; and those who have given $1,000 or more in the last campaign but not given to the current campaign.

3) Phonathon: Prospect Development will work with Annual Giving to determine a group of prospects to be targeted for calls from the Phonathon. Possible prospects include those who gave less than $1,000 in the last campaign but have not given to the current campaign; those close to a threshold below $50,000; and highly rated alumni who have not had contact.

Mr. Sweeney stated that while the University has totally focused on finishing the campaign, they are also setting the stage for the next campaign. He said they are about to launch this spring a new comprehensive web-based database that will allow development officers around the Grounds much more flexibility to analyze data and access it from the road. He is also re-allocating staff to focus more on predictive modeling and wealth screening and general analytics.

Mr. Sweeney said this is the time for the University community to come together and focus on three priorities: 1) a series of initiatives starting soon after the conclusion of the campaign and continuing into the Bicentennial campaign (possible model for campaign); 2) over the next four years (FY 14-17) the pan university priorities based on the financial plan, which will include a number of areas where we can partner with the schools, particularly undergraduate programs; and 3) using analytics to plan for the next capital campaign.

Mr. Sweeney mentioned an article entitled, ―3 Public Universities Made List of 15 Schools with the Wealthiest Alumni” – it reflects work done by a group called ―WEALTH X‖ and ranked schools by the number of living alumni worth $30 million or more. The University of Virginia ranked 11. Michigan and Berkeley are the other two publics, coming in at 14 and 15. He said this is exactly where we should be, behind Harvard, Penn ($4 billion campaign goal), Stanford ($6 billion campaign goal), Columbia, NYU, Chicago, MIT, Yale, Cornell ($3 billion campaign goal), and Princeton ($3 billion campaign goal). He said the University was in line with this peer group and in very good company.

Report on University Communications Division

Mr. Nau said with the goal of delivering strong, coherent, and consistent messages to the public and its stakeholders, the University

Advancement & Communications Committee - February 22, 2013 10.

is reinventing and restructuring its Public Affairs organization. The Public Affairs division of the University is now called University Communications and is being led by Interim Chief Communications Officer Anthony de Bruyn. Anthony joined the University in October 2012 and oversees the offices of Media Relations, Community Relations, Strategic Communications, Web Communications, and Audio and Visual Communications.

Mr. de Bruyn provided a status report regarding efforts to reorganize and realign the communications and public affairs portfolio and functions at the University. He said President Sullivan stated a desire to separate the University‘s central public affairs function from its location within the Office of Development and Public Affairs, a change that must strengthen both central communication and advancement communication. He was asked to guide and implement ongoing activities aimed at establishing a ―best-in-class‖ University Communications division.

Mr. de Bruyn said the findings and recommendations of the peer review team provided a very useful analysis of the strengths of the central communications operation. They outlined several areas where there are opportunities for the University to build greater public understanding and support of its core mission and values.

The goals of University Communications are to proactively and effectively enhance the University's reputation; promote and support pan-university initiatives identified by the Board of Visitors and University leadership; work with the communications and marketing professionals across Grounds to ensure consistency and crispness of messages in support of the University‘s historically strong brand identity; and foster a collaborative and creative team environment with an ability to adapt quickly to change with the ultimate goal of providing high-quality, best in class service to all stakeholders.

Mr. de Bruyn said many organizations within the University – and several entities closely affiliated with it – interact and engage the stakeholders daily; therefore, University Communications must also support the University‘s mission of education, research, service, and health care by managing and advancing the University‘s brand. The ultimate communications goal is to foster a strategic and integrated effort that advances pan-University initiatives and provides a platform to bolster the efforts of the schools and units across Grounds.

Mr. de Bruyn provided the committee members with three organization charts (attached to these minutes). The first represents what was for more than 10 years the division of Public Affairs within the Office of Development and Public Affairs. He said the positions colored in red will remain in the Development portfolio and will serve as the new Advancement Communications team, represented in the second organization chart. The third organization chart represents the first phase of the new University Communications division. In this chart,

Advancement & Communications Committee - February 22, 2013 11.

there were a few new positions, including three marketing positions and a new social media coordinator.

Mr. de Bruyn said to develop a best-in-class marketing effort they approached several top public and private universities in the most recent U.S. News rankings. With the exception of a handful of private universities in urban locations with a need to differentiate themselves from the local competition (Washington, D.C.), all are engaged in reputational marketing aimed at clearly defining and strengthening their institutional brands.

After completing the information gathering, the University will develop a phased proposal that will address both short- and long-term goals of an integrated strategic communications and marketing effort. This will coincide with the University's strategic planning effort, currently underway.

Mr. de Bruyn said leadership was supportive of the marketing effort and they have put forth a budget proposal that will provide adequate start-up funds and create three marketing positions — a director, a brand manager, and a marketing specialist. In addition, Senior Vice President Sweeney demonstrated his commitment to the effort by offering the creative support of his new Advancement Communications team. With the proliferation of social media platforms and new wireless technologies, it is critically important for the University to move quickly and enhance its social media presence and outreach. The recruitment of a social media coordinator position is a first step. University Communications and Advancement Communications will continue to work in close partnership, collaborating as they have in the past and sharing their talents, knowledge and skills so that both groups are as effective as possible.

Mr. de Bruyn said the University believes in the importance of measuring the effectiveness of what we do and strives for continuous improvement. The University must communicate its values, impacts and importance succinctly and persuasively. We also have the responsibility to act quickly in setting the record straight when there is misinformation in the public sphere. He said they are gathering metrics and other data that will help guide decision-making processes with regard to what areas of the operation work well and what areas need improvement.

Mr. de Bruyn said they plan to bring together in April no more than a dozen prominent alumni with expertise in various communication fields to serve as an external advisory group. The University will seek advice and counsel about emerging industry trends, the role of marketing and strategic communication at our University, and how the University can better mine existing data and maximize social media, among other topics. He concluded his presentation by saying these are extraordinary times for institutions of higher education; nationally, demands on university communications operations continue to grow and evolve, and we must be nimble and embrace change in order to continue to provide best-in-class service to our various stakeholders.

Advancement & Communications Committee - February 22, 2013 12.

------

On motion, the meeting was adjourned at 12:15 p.m.

SGH:dr These minutes have been posted to the University of Virginia Board of Visitors website. http://www.virginia.edu/bov/externalminutes.html

University of Virginia Development & Public Affairs Public Affairs

Robert Sweeney Senior Vice President for Development and Public Affairs FA102/07215

McGregor McCance Special Projects Officer Communications Assistant to the AVP for Public Affairs FA006/02610

Carol Wood Assoc. VP for Public Affairs Anthony de Bruyn Interim

Vacant Sr. Director of Public Affairs

Penney D. Catlett Administrative Staff Assistant

C0789/05518

Amanda Spicer Public Affairs Associate

C2605/04949

Marian Anderfuren Mike Jones Ida Lee Wootten Vacant Director, Media Relations Sr. Director, Strategic Communications Director of Community Relations Sr. Director of Marketing & Research Communications Liaison

FP682/07482 FP588/02556 FA456/02445 FP300/02555

Barbara Hogan Development Associate Jim Fitzgerald Nathan Moore Jane Ford Admin & Office Spec III Assoc. Dir. of Community Relations General Manager, WTJU Information Officer L0539/04965 L3911/02005 FP528 FP643/02605 Emma Edmunds Sheri B. Winston Zach Wheat Fariss Samarrai Dir. Editorial& Design Group, Strategic Communications Dir. Strategic Communication, Audio/Visual Director, Strategic Communications, Interactive Media Group Diana Williams Jane McDonald Information Officer Community Outreach Associate Business Manager FP645/02444 FA153/02557 L3935/01269 FP987/02611 L3914/05247 C2750 Rebecca P. Arrington Charity Boudouris Robert D. Smith Deke Shrum Gayle Poirier Assistant Director, News Services Asst Dir., Editorial & Design Senior Producer Asst. DIr. of Content Management Office Coordinator C1320/01282 L3574/01284 FP721/02627 L3933/01822 L3745 Cole Geddy Robert Nowicki Matt Kelly E. Mary Carlson Photographer/Digital Photo Archivist Lori Tuckett Elisabeth Christian Underwriting Manager General Assignment Writer Senior News Writer Web Platform Specialist L3845/04881 Community Relations Associate L6036 C2993/01277 C3914/01278 L3916/02006 C2926/05681 Daniel Addison Anne Bromley Kim Wendel Photographer William (Bill) Collins Senior Editor/Writer Graphics Coordinator Web Development Specialist Danny Wilmer L2417/04880 Manager, Day in the Life Program L4046/01877 (shared) L3061/04636 FP341/02609 FP088 Amanda Lotas William Cocke April Peterson Audio/Video Editor Sally Barbour Sr. Writer and Project Manager Systems Analyst News Services Associate C3959/01880 L2907/01279 L3032/01422 C1907/05680 Scott Moomaw Nicole Breeden Media Coodinator Web Developer Multimedia Producer L5000/08609 L4552/03426

Charlotte Crystal Carolyn Dillard Information Officer News Officer for Broadcast & Diversity Communications FA982/02606 C1355/01972 Chris Cullinan Jonelle Kinback Dan Heuchert Graphics Coordinator Sr, Web Programmer Asst. Director of Media Relations L0545/01876 L4067/01823 C1090/01281 Vacant (Minturn) Vacant (Hill) Sr. Writer & Project Manager Karen Asher Brevy Cannon Rob Seal Web Communications Associate C1589/02916 Electronic News Asst. Editor General Assignment Writer Information Officer 05636

C6022/05870 L3510/01280 C5152/08511 Carey Hill Pink = Development & Engagement Online Development Specialist I Communications

C3110/04635 White = University Communications

Kristy Moon Web Developer

L4228/08513

Christina Meyer Web Developer

C2549/01817

Lana Elam Online Dev Specialist I

C/08635

Current Date 1/16/2013 University of Virginia Advancement Communications (Interim)

Robert D. Sweeney Sr. Vice President DPA

Julian M. Bivins, Jr. Assoc.. Vice President for Advancement Services

FA193/07199

Nathan Moore Deke Shrum Emma Edmunds General Manager, WTJU Asst. DIr. of Content Management Dir. Editorial& Design Group, Strategic Communications

FP528 L3933/01822 FP645/02444

Jane McDonald Lori Tuckett Barbara Hogan Business Manager Web Platform Specialist Development Associate

C2750 L3916/02006 L0539/04965

Gayle Poirier William (Bill) Collins Charity Boudouris Office Coordinator Web Development Specialist Asst Dir., Editorial & Design

L3745 L3061/04636 L3574/01284

Robert Nowicki April Peterson Underwriting Manager Systems Analyst

L6036 L3032/01422 E. Mary Carlson Senior News Writer

Nicole Breeden C3914/01278 Web Developer

L4552/03426 Kim Wendel Graphics Coordinator

L4046/01877 (shared)

William Cocke Sr. Writer and Project Manager

L2907/01279

Charlotte Crystal Information Officer

FA982/02606

Chris Cullinan Graphics Coordinator

L0545/01876

Current Date 1/16/2013 University of Virginia University Communications Draft Interim Organization - Phase One

Anthony de Bruyn Chief Communications Officer Interim

Penney D. Catlett Amanda Spicer Administrative Staff Assistant Public Affairs Associate

C0789/05518 C2605/04949

Vacant Vacant Social Media Coordinator Communications Assistant to the AVP for Public Affairs

FP643/02605 FA006/02610

McGregor McCance Sheri B. Winston Zach Wheat Ida Lee Wootten Mike Jones Interim Director, Media Relations Dir. Strategic Communication, Audio/Visual Director, Strategic Communications, Interactive Media Group Director of Community Relations Sr. Director, Strategic Communications

FP682/07482 FA153/02557 L3935/01269 FA456/02445 FP588/02556

Rebecca P. Arrington Assistant Director, News Services

C1320/01282 Robert D. Smith Jonelle Kinback Jim Fitzgerald Vacant Senior Producer Assoc. Dir. of Community Relations Director of Marketing Matt Kelly Anne Bromley Sr, Web Programmer FP721/02627 L4067/01823 General Assignment Writer Senior Editor/Writer L3911/02005

C2993/01277 FP341/02609 Cole Geddy Carey Hill Vacant Sally Barbour Carolyn Dillard Photographer/Digital Photo Archivist Online Development Specialist I Brand Manager News Services Associate News Officer for Broadcast & Diversity Communications L3845/04881 C3110/04635 Diana Williams C1907/05680 C1355/01972 Community Outreach Associate Daniel Addison Kristy Moon Vacant Photographer Web Developer L3914/05247 Marketing Specialist

L2417/04880 L4228/08513

Amanda Lotas Christina Meyer Audio/Video Editor Web Developer

C3959/01880 C2549/01817 Dan Heuchert Asst. Director of Media Relations Scott Moomaw Lana Elam Elisabeth Christian C1090/01281 Multimedia Producer Online Dev Specialist I Community Relations Associate

L5000/08609 C/08635 C2926/05681 Karen Asher Brevy Cannon Electronic News Asst. Editor General Assignment Writer Danny Wilmer C6022/05870 L3510/01280 Manager, Day in the Life Program

Rob Seal Fariss Samarrai FP088 Information Officer Information Officer

C5152/08511 FP987/02611

Vacant FOIA Coordinator

Current Date 1/16/2013