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COMPANY 2016 12 6 ENG.Pdf COMPANYPROFILE / IN _ about us p. 02 _ mission p. 03 _ network p. 04 _ direct stores network p. 05 _ multi-concept stores p. 06 _ beauty and cosmetics p. 07 DEX _ coincasa home decoration p. 08 _ coin excelsior p. 09 _ coin excelsior brand portfolio p. 10 _ communication network p. 11 _ videwall Milano 5 Giornate p. 12 _ crm & relationship management p. 13 _ new digital media p. 14 _ store window display p. 15 _ tv, radio & digital totems p. 16 _ corporate social responsability p. 17 _ events p. 18 _ new designers at coin excelsior p. 19 _ in-store events p. 20 _ press reviews p. 23 / 01. ABOUT US Established in 1926, Coin is the first Italian department Store: * € 362.2 MILLION NET SALES IN 2015; * 38 DIRECTLY OWNED STORES IN ITALY, IN THE MOST IMPORTANT ITALIAN CITIES AND DOWNTOWN SHOPPING AREAS; * PORTFOLIO OF MORE THAN 1000 BRANDS; * 34.7 MILLION VISITORS EVERY YEAR; * 9.7 MILLION RECEIPTS AND 21.6 MILLION ITEMS OF CLOTHING SOLD. / 02. MISSION We inspire and enable people to create their own style. We are committed to selecting the best Brands in apparel, cosmetics, accessories and home decoration. We strive to create a vibrant, contemporary setting, enriched by the professional expertise of our sales assistants. / 03. NETWORK High value locations: *38 CENTRALLY LOCATED STORES; *A TOTAL SALE SURFACE AREA OF NEARLY 114,600 SQM; *AVERAGE SELLING SURFACE: 2,865 SQM; *OVER 3.5 MILLION CUSTOMERS PURCHASE AT LEAST ONCE A YEAR. / 04. Bari Casamassima DIRECT Napoli Bergamo Padova Bologna Rizzoli Parma Brescia STORES Piacenza Cagliari Rimini Campi Bisenzio NETWORK Roma Bufalotta Carugate Roma Cinecitta Catania Coin Excelsior Roma Cola Di Rienzo Como Roma S.Giovanni Ferrara Roma Termini Firenze Sanremo Genova Sassari Lecce Torino Le Gru Livorno Treviso Messina Trieste Mestre Varese Milano 5 Giornate Coin Excelsior Venezia Milano Cantore Verona Milano Vercelli Vicenza / 05. MULTI- CONCEPT STORES Our customers can enjoy a unique shopping experience in our multi-concept Stores. Distinctive store design leads them through spaces devoted to fashion, personal styling, home decoration and Nespresso Boutiques. / 06. BEAUTY AND COSMETICS A multi-sensory space where customers can experiment with different beauty products and fragrances or letting themselves be guided by beauty experts. / 07. Coincasa is Coin’s home accessories and decoration House Brand. complementary pieces for all Coincasa creates collections the rooms in the house. HOME and selects styles and products from all over the *** DECORA- world,combining them with Coincasa collections are the Italian flair for home available both in Coin stores TIONS design. and the e-boutique The six annual collections (coincasa.it). include soft furnishings, / 08. Coin Excelsior is a new format to launch Coin as a premium department store, upgrading its offer with Brands belonging to the accessible luxury category alongside Italian and international contemporary Brands. The first store opened in 2014 in Rome, Venice was renovated in 2015 and the plan is to replicate the success by trasforming more Coin stores into Coin Excelsior in the near future. / 09. 3.1 Phillip Lim Mango Adidas by S. Mc Cartney Manila Grace Alexander Wang Marini Marc by Marc Jacobs Armani Collezioni McQ Alexander McQueen Armani Jeans MSGM Atos Lombardini Napapijri Barba N°21 Calvin Klein Collection Patrizia Pepe Converse Paula Cademartori Diane Von Furstenberg Paul Smith Diesel Penny Black Dodo Pepe Jeans London Drumhor Pinko Edwin Polo Ralph Lauren Etoile Proenza Schouler Gianvito Rossi See by Cloè Gant Sophie Hulme Kenzo Spanx Hudson BRAND Theory Hugo Boss Tommy Hilfiger Jimmy Choo Valentino Red Joseph PORTFOLIO Versace Collection Lardini Victoria Beckham Lauren by Ralph Lauren A wide range of leading Brands Z Zegna Levi’s to cater for and inspire fashion- … and many more Love Moschino forward customers. / 10. COMMUNI- CATION NETWORK: / 11. VIDEOWALL MILAN, PIAZZA V GIORNATE The videowall is one of the largest fixed screens in Europe: •140 SQM OF COMMUNICATION SURFACE • DIMENSIONS: 14X10.2 MT • MORE THAN 90,000 PASSERS-BY / 12. COMMUNI- COINCARD CATION NETWORK CRM/CUSTOMER RELATIONSHIP MANAGEMENT GOLD Coin was the first Italian retailer to create a loyalty programme in 1986 with the “Coincard”. • HIGH CUSTOMER RETENTION PLATINUM • LARGE DATABASE (OVER 2 MILLION PEOPLE) • 857,000 ACTIVE CUSTOMERS (80% WOMEN, 20% MEN) • COINCARD HOLDERS REPRESENT 51% OF COIN SALES / 13. NEW DIGITAL MEDIA / 14. COMMUNI- CATION NETWORK STORE WINDOWS 250 store window displays overlooking the main shopping streets, a perfect way to draw in customers and advertise the Brands. / 15. COMMUNI- CATION NETWORK TV, RADIO & DIGITAL TOTEMS Our in-Store TV and Digital Totem channel involves, entertains and guides the customers through their shopping experience with 1,250 monitors on the floors of 38 Stores. Coin Music Design is present in all Stores with a radio station broadcasting the best of international pop, electro dance and R’n’B music. Coin Excelsior Stores have their own in-store radio and TV channel. / 16. In 2013 Coin launched an important CSR CORPORATE project with Oxfam Italia: “Women’s Circle For Change”. A fundraising campaign SOCIAL focused on women’s rights and on the ability RESPONSABILITY of women to build a better world. PARTNERSHIP Coin and Oxfam Italia launched the Hello Kitty T-shirt, designed by Helena WITH OXFAM Christensen with Swarovsky Elements and ITALIA Sanrio Foundation. Special Capsule collections created by female Italian designers were launched to support the fundraising: • 2013: VERONICA ETRO, ALBERTA FERRETTI, ROSSELLA JARDINI (MOSCHINO), MARGHERITA MISSONI, MARINA SPADAFORA; • 2014: ALESSIA GIACOBINO, (JO NO FUI), STELLA JEAN, CRISTINA TARDITO (KRISTINA TI); Stella Jean Helena Christensen Filippa Lagerbach Kristin Davis • 2015: STELLA JEAN. / 17. EVENTS / 18. Altaroma and Coin Excelsior Rome teamed up for a partnership dedicated to emerging fashion designers. An exclusive selection of up-and-coming brands discovered by Altaroma and “Who Is On Next?” (the scouting project conceived and organized by Altaroma in collaboration with Vogue Italia) were presented at Coin Excelsior. The store in via Cola di Rienzo was invaded by an explosion of creativity and visitors had the chance to admire and purchase the accessories designed by: • JANUARY 2015: BENEDETTA BRUZZICHES, CHARLINE DE LUCA, DAIZY SHELY, PAULA CADEMARTORI, PICCIONE. PICCIONE AND THE FRAGRANCES OF EAU D’ITALIE; • JULY 2015: SARA BATTAGLIA, GIANCARLO PETRIGLIA, NEW PAULA CADEMARTORI, FEDERICA BERARDELLI, ELENA GHISELLINI; DESIGNERS • JANUARY 2016: CHATERINE DE’ MEDICI 1533, ELENA GHISELLINI, AT COIN FEDERICA BERARDELLI, GIANCARLO PETRIGLIA, L72, QUATTROMANI; • JULY 2016: ANGELOS BRATIS, MVP, EXCELSIOR GIULIANA MANCINELLI BONAFACCIA, OSCAR TIYE, SUPERDUPER HATS. / 19. IN-STORE EVENTS 1 Robbie Williams launched his brand Farrell at Meet&Greet with Sam Claflin, Max Irons and the flagship store Coin in Milano, Douglas Booth launching the movie “Posh”. Piazza V Giornate. Milla Jovovich launched the Tommy Hilfiger Meet&Greet with the actors Gerard Butler Meet&Greet with Daniel Radcliffe to launch limited edition bag to raise funds and Aaron Eckhart launching the movie the movie “Kill Your Darlings”, presented at for Breast Health Association. “Olympus has fallen”. the Venice International Film Festival. / 20. IN-STORE EVENTS 2 Italian actors Jane Alexander, Valentina Lodovini, Director Gabriele Muccino presented his new movie Alessandra Mastronardi, Vinicio Marchioni, Photographer Giovanni Gastel, “Fathers and daughters” in Coin Excelsior Rome. Michelin-Starred, Chef Davide Oldani Tamu McPherson and Paolo Stella journalists and influencers at Coin Excelsior Opening event / 21. IN-STORE EVENTS 3 Actor Raul Bova at the press conference Clio, make up artist and blogger presented for the launch of his movie in Milano. her book “Il meglio di Clio”. Ewan Mc Gregor Spandau Ballet at the Matchless Corner Paris Hilton launched Jack Savoretti performing live in Genova, in Coin Excelsior Rome in Coin Excelsior Rome her apparel collection in Milano. Venezia and Roma / 22. PRESS REVIEW / 23. GRUPPO COIN SPA Via Terraglio, 17 30174 Mestre (Venezia) www.coin.it / 24..
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